Chapter 1 Vocabulary

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Chapter 1 Vocabulary Powered By Docstoc
					Chapter 1 Vocabulary
     Directrice/Directuer
French  term referring to the male or
 female head of the couture salon
            Fashion Dolls
Historic  miniature scale dolls wearing
 replicas of the latest clothing, also
 known as puppets, dummies, little
 ladies, or fashion babes
          Fashion Show
Presentation  of apparel, accessories,
 and other products to enhance
 personal attractiveness on live models
 to an audience
           Mannequins
Live model used to present
 merchandise in fashion shows or a
 stationary doll or dummy used as a
 display fixture
       National Promotion
Primary   and secondary promotion
 activities directed at the ultimate
 consumer
       Premier/Premiere
French  term referring to the male or
 female head of the couture workroom
        Primary Resource
Manufacturers    involved with the
 production of raw materials, including
 textile fibers, fabrics, trims, and
 notions
            Promotion
Comprehensive    term used to describe
 all of the communication activities
 initiated by the seller to inform,
 persuade, and remind the consumer
 about products, services, and/or
 ideas offered for sale
         Retail Promotion
Store promotion directed at the
 consumer
     Secondary Resources
Clothingand accessory
 manufacturers
      Tertiary Resources
Retail   Organizations
        Trade Promotion
Activitiesdesigned to promote
 products from one business to
 another

				
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