Balloon Day

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					                               April/MAy 2010 ·

Balloon Day
Breathing new hope
into the lives of
asthma sufferers

products that
                 How to make
                 your home
may help with
asthma and
     ast Hma in new zea l a n d

                                                                                                                                                                                                                                How to figHt
                                                                                                                                                                                                                                astHma in
                                                                                                                                                                                                                                new zealand
                                                                                                                                                                                                                                • Sign up to become a
                                                                                                                                                                                                                                  Balloon Day supporter by
                                                                                                                                                                                                                                  organising an awareness/
                                                                                                                                                                                                                                  fundraising event in
                                                                                                                                                                                                                                  your school, workplace
                                                                                                                                                                                                                                  or community. The Asthma

     New Zealand has the world’s                                                                                                                                                                                                  Foundation will provide you with
                                                                                                                                                                                                                                  bright red balloons and posters

     second-highest rate of asthma
                                                                                                                                                                                                                                  to support your initiative. Email
                                                                                                                                                                                                                                  telephone 04-499 4592 or visit

     —and that needs to change
                                                                                                                                                                                                                                • Contact your local Asthma
                                                                                                                                                                                                                                  Society for educational
                                                                                                                                                                                                                                  resources—brochures, fact
     If you gave your child a balloon to blow up, how easily could they do it?                                                                                                                                                    sheets and posters on asthma
     It might sound like a silly question, but for the one-in-four New Zealand                                                                                                                                                    and chronic obstructive
     children who suffer from asthma, this very activity is a real struggle                                                                                                                                                       pulmonary disease (COPD),
                                                                                                                                                                                                                                  asthma management
                                                                                                                                                                                                                                  plans and resources

                 ew Zealand’s statistics on asthma make for some             to be creative in your approach and you need to rally the support         as asking everyone in a big room with asthma to stand up, which            specifically for Maori—or
                 shocking reading: we have the second highest prevalence     of businesses and the community. With this in mind, the Asthma            usually produces a stark reminder of asthma’s impact. Last year            download them free from
                 of asthma in the world, behind the UK.                      Foundation launched its annual Balloon Day campaign five years            all the students at a Hamilton school stood on the school field, with
                     The implications are enormous. Asthma is the leading    ago. This year Asthma Awareness Week is from Monday May 3 to              every fourth student holding a red balloon.                              • Phone 0900 4 ASTHMA (0900
     cause of hospitalisation for New Zealand children, and half-a-million   Sunday May 9.                                                                 If you have young children, you can get your little ones engrossed     4 278 462) to automatically
     school days are lost to asthma every year. It can continue into adult       It’s ‘everyone in’ for the hugely popular and fun campaign, with      in a spot of colouring with the Balloon Day colouring competition          donate $20
     years, with one in six adults thought to have asthma.                   schools, corporate sponsors and community stakeholders like               for children aged 12 and under. Entries for this competition can be      • Visit www.asthmafoundation.
         Educating people about asthma and how to manage it is               medical centres, hospitals and pharmacies all getting involved.           picked up from schools and participating public libraries, the Asthma to make a secure
     central to the Asthma Foundation’s work. People with poorly                 Balloon Day sponsor Mitre 10 (supported by Pink Batts) will           Foundation website or by calling the Asthma Foundation.                    donation online
     managed asthma run the risk of a serious asthma attack requiring        have donation boxes at more than 100 stores around New Zealand,               Through the goodwill and commitment of the Asthma                    • Send a cheque to: Freepost
     hospitalisation, and sometimes such attacks can be fatal.               including the 22 Mitre 10 Megas. Literally sweetening the deal, you’ll    Foundation’s supporters throughout the country, there’ll also be           140226, The Asthma
         Asthma needs to be understood and attacked from all angles. The     receive a red Balloon Day lollipop for every gold coin donation. As       events like ceramic tile decoration, sausage sizzles, face painting,       Foundation, PO Box 1459,
     Asthma Foundation’s purpose is to ensure that effective treatment       in past years, Mitre 10 operators will also work with the Asthma          sponsored bike rides, raffles and office fundraisers. This year the        Wellington 6140
     and support are easy to access and available for all, reducing          Societies on other awareness and fundraising initiatives in               Asthma Foundation is also trialling a street appeal in the Wellington    • Visit your nearest
     the burden of respiratory illness on our families, communities          their areas.                                                              CBD on Friday May 7.                                                       Mitre 10 or Mitre
     and country.                                                                Never short on spirited willingness and desire to help, schools           Every good campaign needs a mascot, and the Asthma                     10 Mega outlet and
         Asthma Societies affiliated with the foundation provide vital       this year will once again be raising asthma awareness for Balloon         Foundation has Puff the hot air balloon. Puff visits schools               make a donation at
     on-the-ground support to sufferers around the country. This support     Day and collecting donations to fight asthma. In a truly win-win          throughout New Zealand to deliver important asthma messages to             the Balloon Day boxes
     makes a huge difference to the care and wellbeing of more than          situation, the schools get to keep half the money they raise, with the    the ones that need it most: the one-in-four children who live with       • Wellingtonians: give to the
     600,000 New Zealanders with asthma.                                     other half going to the Asthma Foundation.                                asthma. Puff also attends various events such as Polyfest and other        Asthma Foundation when you
         Research is vital to help find ways to reduce the impact of             Enthusiasm never seems to wane for the good old coin trail and        Maori and Pacific Island gatherings, as well as balloon festivals.         see the collector in the street
     respiratory disease. The Asthma Foundation aims to raise $5 million     mufti day, but a quirkier fundraising initiative last year saw a prize    Weather permitting, Puff may make a number of appearances this             on Friday 7 May
     for an endowment fund. It’s a big goal, but the interest alone will     handed out to whoever could guess how many balloons were packed           Balloon Day Week. Keep a close eye on the Asthma Foundation              • Subscribe to Good, and we’ll
     enhance and safeguard research funding well into the future. Each       in the Principal’s car. Tying into the balloon theme, schools also hold   website for updates.                                                       give 20 percent to the Asthma
     year it funds clinical research proposals and four summer research      balloon races, and adding a more personal touch, some teachers                Education is key. The more we know about how to manage and             Foundation (see page 47)
     studentships.                                                           and students with asthma choose to share their experiences in front       treat asthma, the less impact asthma will have on our lives. Balloon
         Finding the cash and resources to support the huge number of        of school assemblies.                                                     Day Week is a critical campaign to raise the funds that enable this
     New Zealanders suffering from asthma is a real challenge. You need          There are some visually striking ways to raise awareness, such        education to take place.

84                                                                                                                                                                                                                                                             85
 e d u c at i o n a l a d v e r t i s i n g

                                                                                                                                                                                                                                                                       Poor air quality in New
                                                                                                                                                                                                                                                                       Zealand homes is having a
                                                                                                                                                                                                                                                                       huge impact on our health.
                                                                                                                                                                                                                                                                       Here’s just some of the

                                                                                                                                                                                                                                                                       eAch yeAr Air
                                                                                                                                                                                                                                                                       pollution cAuses:
                                                                                                                                                                                                                                                                       • 1,079 premature deaths

                                                                                                                                                                                                                                                                       • 1,544 extra cases of
                                                                                                                                                                                                                                                                          bronchitis and related
                                                                                                                                                                                                                                                                       • 703 extra hospital
                                                                                                                                                                                                                                                                          admissions for respiratory

                       HRV—a healthy environment                                                                                                                                                                                                                          and cardiac illnesses


                       starts at home                                                                                                                                                                                                                                  • An estimated 800,000 Kiwis
                                                                                                                                                                                                                                                                          have a respiratory illness
                                                                                                                                                                                                                                                                       • One in four Kiwi kids has
                       There’s the old saying: safe as houses. But about half of the toxic                                                                                                                                                                                asthma
                       substances we are exposed to come from the air in our homes                                                                                                                                                                                     • Asthma is the most common
                                                                                                                                                                                                                                                                          cause of hospital admission

                                                                                                                                                                                                                                                                          among New Zealand children
                                  s well as carbon        New Zealand towns is regularly      efficiently stops particulates    your total exposure to toxic
                                  dioxide from our        below accepted standards.           down to microscopic 0.4 of a      substances.                                                                                                                            • Researchers at Otago
                                  breathing, mould,             Whole home ventilation        micron. The filtered clean air         Recently Drybuild Infrared                                                                                                           University have shown that
                                  pollens and dust        systems are relatively new          is then circulated to rooms in    Solutions inspected a typical                                                                                                             indoor air pollutants are
                       mites, the air in a modern         to this country, but already        the home via ducting, ending      West Auckland home before                                                                                                                 1000 times more likely to
                       home may be polluted with          it is estimated up to 160,000       in a neat diffuser mounted on     and after installing HRV. Within                                                                                                          be inhaled than outdoor
                       potentially harmful volatile       New Zealand homes have              the ceiling.                      one month, moisture levels in                                                                                                             pollutants
                       organic compounds and              invested in home ventilation             This naturally dryer air     the home dropped between a
                       formaldehyde given off by          – half of which are reaping the     displaces and drives out          quarter and half of their pre-
                       paints and building materials.     benefits of HRV. The company        excess moisture. The average      installation levels.
                       Gas cookers, wood burning          has quickly become a market         household produces 30                  “While many people might
                       and unflued gas heaters can        leader, and installs hundreds of    litres of moisture per day        initially view installing an HRV
                       also add carbon monoxide into
                       the mix, which is potentially
                                                          new systems every month.
                                                                Installed inside your
                                                                                              during activities like cooking,
                                                                                              cleaning, washing and drying
                                                                                                                                as a cost, they’ll soon see that
                                                                                                                                the system pays for itself,”
                                                                                                                                                                   A SenSitiVe CHoiCe foR tACkling AStHmA
                       toxic and brings on lethargy       roof space, the HRV                 clothes, and each person          says Marcus Foot, founder of       HRV is the ventilation system approved       GenerAl well beinG                          moulds
                       and headaches.                     home ventilation system             breathes out and perspires        HRV. “Many of our customers        by the National Asthma Council Australia
                           The shocking truth is that     is unobtrusive and fully            another two litres each.          who have purchased an HRV                                                       HRV creates a dryer warmer home,            The regular circulation of
                                                                                                                                                                   and the Asthma Foundation as part of
                       right now a huge number of         automatic.                          Without ventilation, this is      have reported their homes are                                                   making the occupants less susceptible to    dry air drastically reduces
                                                                                                                                                                   the Sensitive Choice programme. Asthma
                       Kiwis are suffering serious ill          Because the sun heats         absorbed into walls, furniture    not only healthier, but easier                                                  illness.                                    the chances of mould
                                                                                                                                                                   can be triggered by a range of conditions,
                       health, and some are dying,        your roof each day, the roof        and other surfaces, and           to heat, so are much more                                                                                                   forming in your home.
                                                                                                                                                                   and the HRV system helps to tackle many      dust mites
                       because of air pollution in        space is naturally warmer and       in a more obvious form, it        energy-efficient.”                 of them.                                     Enzymes secreted from the house dust        unstAble temperAtures
                       their homes.                       dryer than the rest of your         appears on the windows as              Co-founder Mike Perrett
                                                                                                                                                                                                                mite are related to nearly 90 percent of    And cold Air
                           Unfortunately just             home. Outside air circulating       condensation. This is usually     agrees. “We think every            Air pollution And
                                                                                                                                                                                                                asthma problems. In nearly every case,
                       opening a window isn’t really      through this space is drawn         accompanied by a stale, musty     New Zealander has the right        hArmful dust                                                                             HRV’s passive heating and cooling
                                                                                                                                                                                                                fresh air ventilation with an HRV has
                       a solution. Aside from the         into the HRV system, where it       smell and the appearance of       to live in a healthy home.                                                                                                  capabilities help maintain a stable
                                                                                                                                                                   Fumes, pollen, allergens, strong smells,     been proven to improve the condition.
                       obvious security and noise         is purified by a state-of-the-art   mould and mildew.                 Our ultimate aim is to have                                                                                                 environment inside your home, a major
                                                                                                                                                                   smoke, chemicals, perfumes, and smog         The HRV can lower humidity and damp,
                       problems, opening windows          SynSafe deep pleat medical               With an HRV system, fresh    HRV systems installed in all                                                                                                benefit for asthma sufferers, because
                                                                                                                                                                   entering your home are all substantially     making it more difficult for the dust
                       can actually introduce more        grade filter. The innovative        filtered odour free air gently    households as standard.”                                                                                                    attacks can often be brought on by changes
                                                                                                                                                                   reduced with the use of an HRV system.       mite to proliferate, and reduces allergen
                       damp into your home. And           design of the SynSafe provides      circulates through the rooms                                                                                                                                  in temperature.
                       outdoor air is itself not always   an incredible amount of             creating a healthier indoor       To find out more go to
                       fresh: in winter air quality in    filtering surface area, which       environment that reduces

86                                                                                                                                                                                                                                                                                                       87
 g r e e n wo r k s a dv e rt i s i n g


                                                                                                                                                                       a sensitive choice.                                                                 SENSITIVE

     Cleaner, better, healthier
                                                                                                                                                                                                                                                             SUPP OR T IN G
                                                                                                                                                                                                                                                            A S T H M A CA RE

                                                                                                                                                                       When the Asthma & Respiratory Foundation New Zealand introduced its new
     New Zealand has one of the highest rates of asthma and allergies in the world.                                                                                    Sensitive Choice program to help identify products that were better suited
     While many different factors may exacerbate their symptoms, sufferers can                                                                                         for people with asthma and allergies, they gave exclusive approval to Daikin
     now choose products that may help reduce asthma and allergy triggers in                                                                                           for its split system air conditioner to display the Sensitive Choice butterfly symbol.
     their homes. These products, approved by the Asthma Foundation’s Sensitive
     Choice programme, bear the distinctive blue butterfly logo

          n 2008, GreenWorks® launched         known brands on the market. We           triggers in the home.                     and takes weeks to heal,” she
          its range of four natural cleaning   carried out extensive tests on its            Some cleaning products give off      says. “GreenWorks is the only
          products—a multipurpose              grease-cutting ability, foam stability   volatile organic compounds that may       dishwashing liquid I’ve ever tried
          cleaner, bathroom cleaner,           and the number of plates that can        be harmful to those with asthma,          that causes no reaction on my
     glass and surface cleaner and floor       be cleaned in one wash.                  but the GreenWorks range has been         skin whatsoever.”
     cleaner—and it quickly became a                “The formulation must also          carefully formulated to provide an             All GreenWorks products
     very popular natural household            pass our strict ‘Green Screening’        option that may be beneficial to          are made from renewable,
     cleaning range in New Zealand             tests as well as the requirements of     asthma and allergy sufferers.             coconut-based cleaning agents,
     supermarkets.                             the Asthma Foundation’s Sensitive             Dermatologically tested,             natural-based ethanol and
          Fans of GreenWorks soon began        Choice programme,” she says.             GreenWorks dishwashing liquid             essential lemon oil. These plant-
     asking for a dishwashing product,              This certification, represented     is gentle on hands—something              and mineral-based ingredients
     and GreenWorks obliged with a new         by the Sensitive Choice butterfly        that appeals to homeowner Adele           are biodegradable, but they’re
     dishwashing liquid that offers the        label, makes GreenWorks products         Oram. Adele’s husband works for           also effective enough to tackle
     same natural cleaning benefits as         unique. To be accepted into the          GreenWorks, so she was fortunate          challenging cleaning jobs.
     the entire GreenWorks range, in a         programme, GreenWorks must               enough to be one of the first to try      GreenWorks doesn’t leave behind
     choice of three scents: Water Lily,       provide evidence of a potential          the new dishwashing liquid. Allergic      harsh chemical fumes or residues.
     Zesty Lime and Simply Lemon.              benefit to asthma or allergy             to all kinds of cleaning products,        What’s more, the company never
          Launching a new GreenWorks           sufferers. Following assessment          Adele was delighted to finally find a     tests its products on animals, and
     product is a rigorous and exciting        by its product advisory panel,           dishwashing liquid that didn’t irritate   GreenWorks dishwashing liquid is
     process, says Davinia Yates from          GreenWorks has been accepted by          her skin and leave her hands red,         made right here in New Zealand.
     GreenWorks. “We operate to the            the Asthma Foundation’s Sensitive        itchy and peeling.                             The new GreenWorks
     highest standards. Before one of          Choice programme. This programme              “If I use any kind of cleaning       natural dishwashing liquid and
     our products is launched, we must         partners with companies offering         products or dishwashing liquid            cleaning range is available in                                                                    For more information visit
     be satisfied that it will perform as      products that have the potential         without rubber gloves, the skin           supermarkets nationwide.                                                                
     well, if not better, than the well-       to help reduce asthma and allergy        on my hands gets inflamed       

88                                                                                                                                                                                                                                                   89
                                                                                                             tHe ast Heal H ier Homes
                                                                                                           creating H ma foundation

                                                                                             assess your potential
                                                                                             Home witH tHe residential
                                                                                             rating tool

                                                                                             It has been said we pay more attention to
                                                                                             condition when buying a car than we do
                                                                                             when buying a house, despite our home
                                                                                             being the largest financial investment we are
                                                                                             ever likely to make.
                                                                                                 The Asthma Foundation has strongly
                                                                                             supported proposals for a rating tool
                                                                                             that allows consumers to assess the
                                                                                             performance of a home before they buy or
                                                                                             rent it. The Green Building Council, BRANZ
                                                                                             and Beacon Pathway have been developing
                                                                                             a system called the Residential Rating
                                                                                             Tool. It will help homeowners decide what
                                                                                             improvements to make to their home, and
                                                                                             it will help buyers compare the energy-
                                                                                             efficiency and comfort of their potential
                                                                                                 The benefits for homeowners are clear,
                                                                                             and once buyers catch onto its value, use of
                                                                                             the tool will spread. The availability of the
                                                                                             free, self-assessed online tool should be an
                                                                                             excellent starting point for many. Over time,
                                                                                             the rating tool ought to result in considerable

A healthy home                                                                               improvement to New Zealand’s currently
                                                                                             substandard housing stock, improving the

is a happy home
                                                                                             whole country’s respiratory health.
                                                                                                 The hope is that the tool will create
                                                                                             a common language for talking about
                                                                                             home performance, and that it will create
The first step to a healthier home: educate yourself                                         a framework for future government
                                                                                             housing initiatives.

               ith one in four children and one in six adults in New Zealand thought to          The only concern for the Asthma
               have asthma, doing whatever you can to reduce its impact seems logical.       Foundation is that those who rent their home
               One of the easiest places to start is in your own home.                       (and the proportion of the population that
                   Everyone should be entitled to a warm, dry and pollution-free home—       rents is increasing) are in a less powerful
particularly children. Research by the University of Otago shows that insulation and         position to reap the home improvement
good heating helps children with asthma. Better yet, it reduces the number of days           benefits the Residential Rating Tool will
children take off school, and the number of doctors visits.                                  stimulate. While evidence from the UK
   Reality shines a different light, however: roughly one million homes in New               suggests that homes with performance
Zealand are unable to provide a healthy living environment for their occupants. Now          ratings rent faster and for more money,
that is a statistic to be worried about.                                                     the Asthma Foundation says it’s not overly
   With this in mind, there are some simple and cost-effective steps you can take to         optimistic the New Zealand rental sector will
get your warm, dry, pollution-free home makeover underway. Insulating your home is           see the advantages of the tool. The uptake
a good place to start. Your priority should be in insulating the ceiling and, if possible,   of subsidised insulation by landlords, for
under the floor.                                                                             example, has not been particularly high.
   Draughts will make you feel colder, so it’s a good idea to block up gaps in the floor         The Asthma Foundation wants the health
or elsewhere and to put draught strips around doors and windows. Curtains are secret         of all New Zealanders to benefit from this
weapons in trapping heat too, with insulated curtains substantially reducing heat loss.      initiative, and it will push for measures that
   For more helpful tips, head along to the Asthma Foundation website. The Healthy           encourage the uptake of the Residential
Home section of the site is dedicated to offering tips and advice on how to manage           Rating Tool in the rental-housing sector.
your indoor environment to create a better, healthier home for you and your family.

     20 products t Hat ca n H e l p yo u r a s tH m a

                                             Help protect your family
                                             —look for Sensitive Choice
                                               At the Asthma Foundation we know that if you are part of the 15-20 percent of the population that has
                                               asthma or the 40 percent with allergies, you will want good information that will help you make smart
                                              choices for the health and wellbeing of your family. That is why we have partnered with the National
                                           Asthma Council Australia to create the Sensitive Choice programme. The blue butterfly symbol is a
                                        way of recognising products from companies that are committed to reducing asthma and allergy triggers.
                                        All products accepted into the programme have been assessed by a Product Approval Panel that looks for
                                        solid evidence to support their inclusion in the programme.

      products in tHe sensitiVe cHoice programme
      Look out for these products, all displaying the blue butterfly logo

      sleep comfort                        poppits                             dyson                                  lg electronics                     enjo                                 axxis™                             Valet                                greenworks
      The Sleep Comfort range by           The Poppits range of chlorine-      Dyson vacuum cleaners remove           LG’s latest technology does its    The use of ENJO® fibre cleaning      AXXIS™ steel framing for new       Valet ducted vacuum systems          With GreenWorks® Natural
      Aaxis Pacific is the sensitive       free, bromide-free, low-chemical    more dirt, dust and other              bit for New Zealand’s asthma       products considerably reduces        homes, by New Zealand Steel,       are built inside the walls of        plant-based cleaners and
      choice, with its anti-allergy        pool and spa chemicals is simple    potential asthma and allergy           and allergy sufferers. Utilising   the need for chemical cleaning       needs no additional preservative   your home. They give extra           dishwashing liquid, you can
      mattress and pillow protectors.      and effective to use. This range    triggers—and their unique Radix        steam technology in the washing    agents, creating a safer             chemical treatments, does not      suction power to remove dirt         feel good about using products
      Sleep Comfort protectors are         is a product of choice for people   Cyclone technology doesn’t rely        process, the Combined Washer       environment for people with skin     support mould growth and does      and allergens.                       that work, while minimising the
      specifically designed to be          with asthma or allergies.           on bags or filters.                    and Dryer range provides asthma    irritations, allergies or asthma.    not emit VOCs.                                                          amount of chemicals in your
      impenetrable by dust mites, yet                                                                                 and allergy-friendly benefits.                                                                             HrV                                  home and reducing the impact
      are still air permeable.             narium & aquae                      pink Batts                                                                Bonaire                              tauBmans                           The HRV home ventilation system      on the environment.
                                           Hamilton Laboratories               A home well insulated with Pink        rinnai new zealand                 Energy solutions advisor Aber        The Taubmans ecoProof              is designed to keep your home
      daikin                               researches, develops and            Batts® by Tasman Industries will       Rinnai energy saver heaters        recommends the Bonaire Ducted        system with VOC-free ‘ecotint’     fresh by constantly renewing the     warwick faBrics
      Daikin Australia has introduced      markets over-the-counter            benefit from an improved indoor        maintain the air quality in your   Warm-Air Central heating             tinters means you can achieve      air. It removes excess moisture      Warwick has introduced a new
      an air purifier and heat pump        health care and pharmaceutical      environment and reduced mould,         house because they are designed    system, which helps people           any colour you want without        and prevents mould and mildew.       generation of high-performance
      that not only traps microscopic      preparations. Their Narium          mildew and dampness which are          to release zero emissions.         manage asthma and allergies          adding VOCs to the paint and                                            fabrics specifically developed
      particles from a room and gets       natural mist, Narium baby pack      key triggers of respiratory illness.   Accessible vents are easy to       and respiratory problems             jeopardising the air quality in                                         for long-term protection against
                                                                                                                                                                                                                                 karndean carpet
      rid of unpleasant odours but         and Aquae mouth spray are all                                              clean, meaning minimal dust        are reduced.                         your room.                                                              house dust mites, mould
                                                                                                                                                                                                                                 Karndean is proud to display the
      absorbs and removes bacteria         approved products.                  ellis fiBre                            build-up.
                                                                                                                                                                                                                                 Sensitive Choice butterfly symbol,
                                                                                                                                                                                                                                                                      and bacteria.
      and deactivates viruses.                                                 Healthy bedding for the                                                   torlys                               warmup                             reflecting the dust-mite resistant
                                                                               entire family with anti-allergy                                           Torlys have a range of long          Warmup® New Zealand                properties, advanced technology,
                                                                               microfibre and down and feather                                           life, hard flooring surfaces         specialises in under-tile and      innovation and quality of the
                                                                               duvets and pillows sanitised with                                         that are easy to keep clean. Its     under-carpet radiant floor         Karndean Carpet product range.
                                                                               anti-dust mite and anti-bacteria                                          eco-friendly floor cleaner is also   heating. Under-floor heating
                                                                               protection.                                                               free of VOCs.                        does not disturb the air in
                                                                                                                                                                                              the room.

     t H e ast Hma foundat i o n

     The Asthma Foundation
     For more than 40 years the Asthma Foundation has been the voice for      information resource, supported by pamphlets and other printed
     the estimated 800,000 New Zealanders who suffer from a respiratory       material for patients and health professionals. We run an Asthma
     condition. It leads the way in asthma education, information and         Fundamentals training programme on asthma management for
     research funding.                                                        health care professionals, and our Respiratory Educators Conference
         Our vision is for better respiratory health for New Zealanders.      is the largest national conference for nurses and allied health
     We are passionate about ensuring that effective treatment, care and      professionals working in respiratory health.
     support for people with a respiratory condition is easily accessed and       Research is vital to help us to find ways to reduce the burden of
     available for all.                                                       respiratory disease in New Zealand. Each year we allocate funds
         The Foundation’s 18 affiliated Asthma Societies and their branches   to research projects and we have begun a capital fund to provide a
     provide services to individuals directly or via referrals from other     secure basis for increased funding in the future.
     health providers. They are sources of considerable expertise on the          The Sensitive Choice programme has been developed over the
     management of asthma and other respiratory illnesses.                    past few years, in conjunction with the National Asthma Council
         The Asthma Foundation receives no government funding but relies      Australia. Sensitive Choice enables consumers with asthma and
     on the generosity of individuals, companies and grant-making bodies      allergies to identify products that may help reduce asthma and allergy
     to fund its services. Balloon Day is the Asthma Foundation’s major       triggers. Sensitive Choice-approved products can be identified by the
     annual campaign that raises awareness of asthma and respiratory          Sensitive Choice blue butterfly brand, and information about these
     illness and also raises funds for our work.                              products can be found on our website.
         Advocacy and raising awareness are the Foundation’s core
     activities. We make submissions and lobby the government on issues       jane patterson
     of importance to the people we represent.                                chief executive
         Our website ( is our major

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