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Allt om Fritidshus

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					                                                                          Allt om Fritidshus
                                                                          The beauty of a country house is the
                                                                          mix of dreams and reality, the balance                                                                                               About the brand
                                                                          between the hammock and sturdy                                                                                                     USp: Allt om Fritidshus is all about country homes, including everything
                                                                          woodworking.                                                                                                                       that comes with it - and only that. It is a magazine that the readers find
                                                                                                                                                                                                             useful. It is down to earth and practical, but it also provides inspiration
                                                                          Bella Linde, editor-in-chief
                                                                                              TESTAT!                                                                                                        and ideas.

                                                                                                                                                                                                             ConCEpt: Swedes love the nature and almost everybody’s dream is
                                                                                                                                                                                                             to –eventually - have their own country house. We invite the readers to
                                                                            EXPERTTIPS • GOLV-EXTRA • TA ITU MED SKADEDJUREN!
                                                                                                                                                                                                             the large community ”We are the country house owners” and we write
                                                                                                                                                   NR 2 2011 Pris 45 kr (inkl moms)
                                                                                                        ALLT OM                                    Finland euro 5:50 Norge NOK 54,-                          genuinely about the longing for and the love we share for our country
                                                                                                                                                                                                             houses.

                                                                                                                                                                                                             MISSIon: Allt om Fritidshus wants to be a valuable advisor on all


                                                                                                                                                                     92                                      issues and problems related to a country house, while at the same time be
                     ALLT OM FRITIDSHUS NR 2 2011




                                                                             Missa inte!                                                                                                                     entertaining and beautiful.
                                                                                                        STUGAGAR-                                                  SOMMAR-
                                                                                                                                                                             SIDOR


                                                                                                        SKOLAN
                                                                                                        • HITTA DRÖMHUSET – BÄSTA TIPSEN!
                                                                                                                                                                       LÄNGTAN
                                                                                                                                                                                                               Quick facts
                                                                                                        • SKAFFA TOMT & BYGGA NYTT                                     OBJUDNA
                                                                                                                                                                        GASTER?                              Readership:            65,000 (Orvesto Consumer 2010 Full year)
                                                                                                                                                                    Så blir du av med
                     STUGÄGARSKOLA • GOLVEXTRA • SKADEDJUR • FRÖNYHETER




                                                                                                                                                                         skadedjuren
                                                                                                                                                                                                             Circulation:           27,200 (TS 2010 Full year)




                                                                                                                                                                                  40
                                                                                                                                                                                                                                    including subscription 78%

                                                                                                                                                                                                             Issued:                12 issues/year

                                                                                                                                                                                                             Average age:           53
                                                                                                                                                                                      RABATT-
                                                                                                                                                                                      VAXTER                 Distribution:          63% women, 37% men
xxx • xxx • Sxxxxx




                                                                                                                                                           ÅRETS FRÖNYHETER
                                                                                                                                                                                                             Website:               www.alltomfritidshus.se
                                                                                                                                                     MÄSTARENS TRÄDGÅRD
                                                                                                                                                                                                             Average houshold income: SEK 464,600




                                                                             GOLV-SPECIAL
                                                                             • Lägga nytt, laga
                                                                             • Välj
                                                                                                   & underhålla • Pris
                                                                                    rätt golv till stugan
                                                                                                                      guide
                                                                                                          • Golv som håller läng
                                                                                                                                re     FIXA SJÄLV:
                                                                                                                                                                                                             	 Reader	profile

                                                                                                                                                                                                             Age:
                                                                                                                                       ◗ Funkisholk för många
                                                                                                        STORT TEST!                    ◗ Nytt liv åt byrån
                                                                             TIDSAM 0884-02
                                                                                               02

                                                                                                                                                                                                             15 – 19 year         1,000 readers       1% of readership
                                                                                                        Borrskruvdragare
                                                                                                                                       ◗ Dörrstopp i betong
                                                                                                                                       ◗ Penselguide                       ALLT OM FRITIDSHUS   1
                                                                             7 388088 404501        >

                                                                                                                                                                                                             20 – 29 year         3,000 readers       4% of readership
                                                                          001_AOF_1102_a 1                                                                                               11-02-07 10.25.54



                                                                                                                                                                                                             30 – 39 year         8,000 readers      12% of readership
                                                                          Allt om Fritidshus – for the devoted                                                                                               40 – 49 year        12,000 readers      18% of readership
                                                                          cottage-owners who like to shop online                                                                                             50 – 59 year        17,000 readers      27% of readership

                                                                          He is committed to both his cottage and the magazine                                                                               60 – 69 year        19,000 readers      30% of readership
                                                                          that tells him everything he needs to know to make his                                                                             70 – 79 year         5,000 readers       8% of readership
                                                                          house a dream home. He reads each issue from cover to
                                                                          cover multiple times before repurposing it for wall insu-                                                                          Regions:
                                                                          lation, placing in the privy for guest reading, or using it                                                                        Stockholm           17,000 readers      26% of readership
                                                                          as kindling in the fireplace.                                                                                                      Göteborg             5,000 readers       7% of readership
                                                                          92% of readers find Allt om Fritidshus an essential sour-                                                                          Malmö                3,000readers        4% of readership
                                                                          ce of information on their favourite topic of interest –
                                                                                                                                                                                                             Rest of Sweden      40,000 readers      63% of readership
                                                                          everything related to cottages and holiday homes. They
                                                                          routinely discuss articles and advertisements they’ve
                                                                                                                                                                                                             Houshold Income SEK/Year::
                                                                          read and noticed with friends and neighbours. 80% have
                                                                          visited a website as a result of reading an advertisement,                                                                                        SEK – 197 900      7,000 readers     10% of readership
                                                                          and 43% have purchased goods or services online after                                                                              SEK 198 000 kr – 299 900          7,000 readers     11% of readership
                                                                          reading the magazine.                                                                                                              SEK 300 000 kr – 353 900          4,000 readers      7% of readership
                                                                                                                                                                                                             SEK 354 000 kr – 503 900         12,000 readers     18% of readership
                                                                          Source: Bonnier Tidskrifter QRS 2010
                                                                                                                                                                                                             SEK 504 000 kr – 779 900         19,000 readers     30% of readership
                                                                                                                                                                                                             SEK 780 000 kr –                  9,000 readers     14% of readership
Allt om Fritidshus
Advertisments              Format                 price                      publication schedule
Spread                     434   x   280   mm     SEK 47,800                 Issues            Release date             Week               Ad materials*
Full page                  217   x   280   mm     SEK 23,000                   1101              2011-01-28                4                2011-01-03
Half page horizontal       217   x   140   mm     SEK 16,000                   1102              2011-02-25                8                2011-02-01
Half page vertical         108   x   280   mm     SEK 16,000                   1103              2011-04-01               13                2011-03-07
15% surcharge for back & cover. 10% surcharge for preferred placement.
                                                                               1104              2011-04-20               16                2011-03-23
                                                                               1105              2011-05-20               20                2011-04-20
                                                                               1106              2011-06-17               24                2011-05-20
                                                                               1107              2011-07-15               28                2011-06-20
                                                                               1108              2011-08-12               32                2011-07-18
                                                                               1109              2011-09-16               37                2011-08-22
                                                                               1110              2011-10-14               41                2011-09-19
                                                                               1111              2011-11-11               45                2011-10-13
           Spread                    Full page              Half page          1112              2011-12-09               49                2011-11-14


Material	specifications                                                      Dates subject to change. For the latest issue, visit www.bonniermagazines.se
                                                                             * For inserts: Contact your sales representative for exact dates.
Material required: Digital material in high resolution PDF,
with graphic elements and fonts included.
trim Size: 217 x 280 mm                                                         partner promotion
Bleeds: +5 mm on each side
Fourth cover: 217 x 260 mm                                                   An advertorial in which the magazine’s logo is used as sender along with
Resolution: 300 dpi                                                          the advertiser’s. It follows Bonnier Tidskrifter’s ad format guidelines, thus
Colors: Black + 1-3 colors                                                   is always easily identified as an advertisement.
                                                                             Price: Ad rate x 2 + production cost
Color Space: Euro-scale (CMYK)
printing: Offset                                                             Partner promotion ad, production outside Bonnier Tidskrifter (e.g. by the
Binding: Perfect binding                                                     advertiser or advertising agency):
More info: http://annons.bt.bonnier.se ”Technical Information”               An ad that is so close to the editorial tonality/identity that it needs to be
                                                                             labeled as an ad not to confuse the reader.
Materials to be sent to                                                      Price: Ad rate x 2
Contact person: Carmen Cano
phone: +46 (0)8-736 00 00
E-mail: carmne.cano@bt.bonnier.se
Switchboard: +46 (0)8-736 52 00
post address: Bonnier Annons AB, Traffic, 105 44 Stockholm
Delivery address: Rådmansgatan 49

E-mail: annonsmaterial@bt.bonnier.se (max 10 MB)
Website: http://annons.bt.bonnier.se
Username: annons
password: bonnier

Advertising and inserts
Roger Nilsson, roger.nilsson@annonskraft.se
phone. +46 (0)651-169 81
Göran Cavallin, cavallin@annonskraft.se
phone. +46 (0)651-169 82
Micke Färlin, m.farlin@annonskraft.se
phone. +46 (0)651-169 89

Invoicing Information
Advertising tax is included in the rates. For other special ad units
please contact Ida Lindström. V.A.T. will be included where applicable.
Additional charge for cover pages. Only confirmed orders accepted.
Commission fee is 5%. No cash discount.

Cancellation
Cancellation of a confirmed ad after material closing date will be fully
charged. Cancellation later than 21 days before material closing date will
be charged 75% of ad rate.
Important! The cancellation must be in writing.

				
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