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					CONTACT:

Marie-Louise Theile
+61 (0)418 760 820
mltheile@mac.com

Susannah George
+61 (0)418 889 288
sgeorge@essgeorge.com



FOR IMMEDIATE RELEASE


  Queenland’s Top Designers To HEAT Up the Global Runway
    International HEAT Fashion platform previewed for key fashion industry players

11 October 2010 – Queensland’s leading fashion designers and national fashion press
will gather at Brisbane’s Laneway Bar tonight for the industry preview of HEAT Fashion
– an international platform showcasing world-class Queensland design.

HEAT Fashion ambassadors, Conde Nast Editorial Director-at-Large for the Asia
Pacific region, Nancy Pilcher; designers Pamela Easton and Lydia Pearson of Easton
Pearson; and Director of the Creative Industries Unit, Lindy Johnson will address the
guests of the event; including 40 Queensland-based designers and representatives
from Vogue Australia, Vogue.com.au, Grazia and Harpers Bazaar.

An initiative of the Creative Industries unit, the HEAT Fashion platform will showcase
the creativity and talent of Queensland’s fashion designers on an international scale,
opening doors to new domestic and international markets for the state’s most
promising labels.

Guests of the industry preview will be treated to a glimpse of the international
marketing campaign, turning the world’s attention toward the inherent talent of
Queensland’s fashion industry – infused and inspired by the state’s confident, creative
energy and irresistible natural environment.

Pamela Easton and Lydia Pearson are two such designers who are strong advocates
of the creativity stemming from the state.

“HEAT Fashion flows from a Queensland that is free from traditional design rules and
societal constraint, where designers have the confidence to explore and experiment
without the judgment and expectation inherent in more established fashion hubs”, said
Easton Pearson designers, Lydia Pearson and Pamela Easton.

The HEAT Fashion platform will raise the profile of Queensland fashion, both
domestically and overseas, leveraging media exposure and new retail relationships to
drive an increase in national and international sales.

Designers featured as part of the HEAT Fashion platform include: Easton Pearson;
Chelsea De Luca; eeni meeni miini moh; Gail Sorronda; Margot McKinney Jewellery;
Paula Walden; Pistols at Dawn; Rebecca Manning; Francis Leon and Vanguard.

                                       - MORE -
About HEAT Fashion:
HEAT Fashion is a showcase of Queensland’s leading fashion designers – both
established and emerging businesses infused and inspired by the State’s confident,
creative energy and irresistible natural environment. The program aims to increase
awareness of and demand for Queensland fashion design, both domestically and
overseas, driving an increase in national and international sales. HEAT Fashion is an
initiative of the Creative Industries Unit, Department of Employment, Economic
Development and Innovation.


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