It Strategic Business Plan by jej16780

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									   Strategies for Developing and Implementing
       a Successful Strategic/Business Plan




         Affiliated Programs 19th Annual Meeting
                     October 27, 2009



Presented by:
Jo Surpin
President                                 595 Haddon Avenue
                                          Collingwood, NJ 08108
                                          856.858.3800 / 856.858.3801 (Fax)
                                          www.strategichealthalliance.com
What is a Strategic Plan / Business Plan


    Framework for aligning financial drivers (budget) with
     strategic initiatives.
    Where organization is going over next year or longer
    How it’s going to get there.
    Mechanism to evaluate effectiveness of strategies.
    Opportunity to review industry trends and issues.



                  Strategic Planning - 3 to 5 years

                     Business Plan – Annually


                                  2
Benefits of Strategic Planning


    Define the purpose of the organization
    Establish realistic goals and objectives consistent with the
     mission
    Communicate goals and objectives to organization’s
     constituents
    Provide a base to measure progress




                                    3
Planning Cycle



                   Conduct                Create/Review
                    Review                Mission /Vision




           Implement                                Establish 3-5
              Plan                                 Year Objectives




                              Develop
                              Annual
                             Objectives




                                  4
Planning Process/Approach



     Clearly define the target audience
     Determine requirements in relation to the contents
     Type of plan - level of detail
     Map out the plan's structure (contents page)
     Decide on the likely length of the plan
     Identify all the main issues to be addressed
     Determine who should be involved in process
     How many meetings? Facilitator?
     SWOT analysis




                                   5
Plan Components




                       Mission


                        Vision


                        Goals

                      Objectives


                  Strategies/Measures




                            6
Plan Components



                       Brief description of the purpose of
                         the organization
         Mission




                   7
Plan Components




         Mission       • Description of how organization
                         will operate and how patients
         Vision          will benefit
                       • May include values that are
                         considered priorities




                   8
Plan Components




         Mission


         Vision
                       Overall accomplishments the
         Goals
                        organization should achieve




                   9
Plan Components




         Mission


          Vision

          Goals

        Objectives        Specific results to be achieved
                            with each goal




                     10
Plan Components




           Mission


            Vision
                                  • The method needed to
            Goals                   reach an objective (tactics)

          Objectives
                                  • Metrics used to show
                                    progress, measure success,
                                    or identify areas that need
     Strategies / Measures
                                    focus




                             11
Business Plan: Integration with Strategic Plan



                     Joslin               •     Center mission consistent
                     Center
                                                with overall mission
                                          •     Develop specific Center goals,
                                                objectives, strategies, metrics etc
                                          •     Financial performance consistent with
                    Strategic
                       Plan
                                                budget

        Other                      Other
     Service Line               Service Line




                                           12
Business Plan Outline


 Executive Summary                  Operations
 Overview                           Management and Administration
 Background                         Strategic Goals
   – Current Trends                  Marketing Plan
   – The Market                      Financial Projections
 Competitor Analysis                Implementation Plan




                 Strategic Planning - 3 to 5 years

                    Business Plan – Annually


                                 13
Components


   Overview/Background
     – Trends
     – Utilization/Incidence
     – Projections

   Competitor Analysis
     – Other programs
     – SWOT




                               14
Components (continued)

   Operations
     – Programs
     – Accreditation
     – Coordination
        • Hospital
        • Physicians
        • Community

   Management Team and Personnel
    – Physicians
    – Director
    – Educators
    – Other staffing



                            15
Components (continued)


   Strategic Goals
     – Consistent with Strategic Plan Goals
     – Tactics/Action Plan
     – Time Frames
     – Measurable

   Marketing Plan
    – Consistent with Strategic Goals
        • Physicians/Office Staff
        • Hospital
        • Community


                                16
Components (continued)


   Financial Projections
     – Consistent with Budget
     – Consistent with Marketing Plan
     – Reporting mechanism to track

   Implementation Plan/Measures
     – Timeframes and Accountability
     – Ongoing monitoring
     – Measures
        • Financial measures
        • Quality measures
        • JARS data


                               17
Sample JARS Report




                     18
Summary


   Coordinate strategic planning and business planning
   Identify and clarify what success would mean
   Review progress and update plan to reflect current market
   A “rolling plan” benefits the organization
   Synch the plan with the budget cycle so strategies are aligned
    with financial goals
   Coordinate efforts with hospital or health system, where
    appropriate




                                  19
Discussion/Questions




                       20
 Contact Information



                                                           Jo Surpin
                                                           President
                                                   Strategic Health Alliance
                                                     595 Haddon Avenue
                                                    Collingswood, NJ 08108
                                                     856.858.3800 ext 205
                                              jsurpin@strategichealthalliance.com




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