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									                                TELE 4450: Emerging Media Technologies
                                           Fall 2009, SLC 277
                                            TR: 12:30 – 1:45

Professor Bruce Klopfenstein                    
Office: Journalism Room 143                               706-542-4964*
Office Hours: TR 5:00 – 6:00;                             *Voicemail is not a substitute for email or
Wednesday 2:00 – 5:00                                      a live conversation.

Catalog Description

Emerging Media Technologies. 3 hours.
Prerequisite: (TELE 3010 or TELE 3010H), permission of department, and both online and UGA library
database research skills.

“New and proposed telecommunication technologies, including theoretical perspectives, techniques of
analysis, and management strategies. Investigation of the social and psychological factors influencing the
adoption and impact of these new technologies. Offered fall semester every year.”

Required Text

There are no required textbooks. There will be extensive use of online resources including the UGA library
databases, emerging media experts, youtube, other online videos, etc. Students who fail to use current
information (e.g., 2009) generally will receive less credit than those who use current information.
References to theories are excluded from this requirement as good theories, such as the diffusion of
innovations, will stand the test of time. Students who interview experts for their papers will be graded
higher than those who do not. A USB flash drive is strongly recommended for this course.

Sample Bibliography Style Required for Tele 4450 (APA Style)

We will cite sources using the APA Style. See and

Dvorak, J. (2007, December 25). Understanding IPTV. PC Magazine, 26(25), 56-56. Retrieved January
        10, 2008, from Academic Search Complete database.

Jordan, A., Trentacoste, N., Henderson, V., Manganello, J., & Fishbein, M. (2007). Measuring the Time
        Teens Spend with Media: Challenges and Opportunities. Media Psychology, 9(1), 19-41.
        Retrieved January 10, 2008, from Academic Search Complete database.

Bill Gates believes that cloud computing is not a threat to his Windows operating system (B. Gates,
personal interview, August 31, 2009). (personal interviews are noted in the body of a paper, not in the
reference list)

Course Purpose

    •   The purpose of this course is to introduce students to research and theoretical approaches to
        understanding the adoption and rejection of existing and emerging media forms today and into
        the future. listed 2,412 jobs in “new media” in August 2009 and 561 jobs in “emerging
        media.” (Removing the quotation marks finds 26,392 for new media and 2,598 results for
        emerging media.) This course will help prepare you for many of those jobs. Of course, no media
        job can exist in isolation of the emerging media technologies.

Course Learning Objectives

    •   An objective of this course is to allow the student to learn how to understand which emerging
        media technologies appear likely to spread and which are more likely to be rejected in the
       marketplace. Anyone envisioning a career in the media will benefit enormously from this
   •   We will also discuss some of the history of new media as a way of helping us to understand the
       emerging media environment currently and in the future. When television diffused after World War
       II, most radio stars, soap operas, news, and other programs left radio and went to television.
       Radio did not die, it adapted into what we now know as format radio in which nearly every radio
       station plays one genre of programming 24 hours a day. Those who understood the history of
       radio were able to predict “format television” in which the same genre of programming is
       broadcast 24 hours a day (news, weather, sports, game shows, etc.) on cable.
   •   We will learn basic taxonomy schemes intended to classify emerging new media.
   •   We will learn to use the diffusion of innovations as a theoretical approach to understanding the
       adoption and/or rejection of emerging media.
   •   We will learn to critically analyze statements made by players in the emerging media field
       (positive, negative and neutral).
   •   We will learn how to forecast the future of emerging new media, theoretically defining alternative,
       complementary and substitute media to each emerging medium
   •   We will put it all together and learn to create a forecast for an emerging new medium of your

Class Requirements

   1. Emerging new media is an inherently interesting topic, and you should plan to have fun with it. All
      of us will be living in the new media world as it continues to unfold for the rest of our lives.
   2. You must be subscribed to the class listserv, using your primary
      email address. The listserv is especially important for communicating with a Tuesday/Thursday
      class like this one.
   3. Regular attendance is assumed. In-class work includes presentations by students and emerging
      media experts. Final course grades will be reduced 1/3 on the GPA scale for every 2 unexcused
      absences. A final grade of A-, for example, will be lowered to a B+ for 2 unexcused absences or
      lowered to a B for 4 unexcused absences. This includes the final exam period (for presentations).
   4. Tele 4450 students will do extensive research in the library (where current periodical articles will
      be found), online, and via direct interviews with experts in the digital media industries to
      understand the current and expected future states of emerging new media. Our focus will be on
      the United States market because of its complexity. The U.S. is also unique in that our media
      content historically has been largely supported by advertising dollars. New media emerge in an
      evolutionary manner, but the sudden parallel introduction of a variety of emerging new media
      makes this an especially interesting time to study this moving target.
   5. Discovering industry experts in emerging new media and tapping their knowledge as research
      sources via direct interviews with such experts including live teleconferencing.
           o Experts are easy to find; the moderate challenge is identifying experts who are willing to
               talk to us (we have many in the Atlanta area alone); generally speaking, experts are quite
               happy and even flattered to speak with college students.
           o Take a look at all the speakers at the Consumer Electronics Show
           o Find speakers for the National Association of Broadcasters annual convention
           o Find experts from any number of conferences which are held literally every week (if not
               nearly every day) in the “real” world as well as academia.
   6. Readings will be assigned in class and on the course’s WebCT (or migration to the eLearning
      Commons, Blackboard Vista version 8) site and most of them will be accessible online via the web
      or the university library databases. Students who find additional topical materials, especially
      multimedia ones, can earn extra credit for sharing them with class.
   7. Tele 4450 this fall 2009 is meeting in the SLC room 277. I expect to use the room for
      teleconferencing with experts using Skype, for example. The number of teleconferences we create
      will be dependent on class members’ tenacity in finding industry experts and getting commitments
      from them to speak during our class meeting time, TR, 3:30 – 4:45 ET. This is 12:30 – 1:45 PCT.
   8. All projects must be typed in APA format, 3 hard copies (yours, mine, and a peer reviewer’s),
      stapled together with a separate title page, include numbered pages, and turned in on time.
      Length restrictions will be strictly enforced.
     9. Remember to keep an electronic and a hard copy of all your projects. I suggest you get used to
         uploading files to UGA”s free online MyDrive,
     10. Professionalism: Pay attention, contribute to class discussion, and absolutely refrain from
         electronic distractions such as texting and social networking while in class.
     11. Emerging media consumers: every moment you spend with electronic media is “doing homework”
         for 4450. Be aware of your own media use, and notice how much time you are spending with each
         medium, and how it seems to be affecting your “old” media use (e.g., radio, television, and print).
         Bring these observations to every class.
     12. Final exams: University policy requires that final examinations be held for courses as scheduled
         and listed in the University final examination schedule for each semester. We will use that time for
         final presentations
     13. The University of Georgia recognizes the right of students with disabilities to meet with their
         instructor to request reasonable accommodations that will allow the students to fulfill course
         requirements or to participate in course activities.

Assignments and Grading

Weight will be given to assignments as follows (this is beyond required, regular attendance)*:

Peer Reviews, Homework, Quizzes,
 Class Participation                      20%
Briefing Paper One
  New Media Taxonomy                      10%
Briefing Paper Two Diffusion
  of Emerging Medium                      15%
Emerging Media Expert Interview                   10%
Briefing Paper Three Forecast including
  Alternative, Substitute, and
  Complementary Media                             15%
Final Forecast Paper and Presentation     30%

*Assignments made by student teams will include individual confidential contribution forms so that I know
whether or not everyone contributed their fair share to an individual presentation. The sum total for a team
of 3, for example, will be 100%, and if each of three students contributes equally, the forms will show
Student A 33.3%, Student B 33.3% and Student C 33.3%. There are no exams scheduled for this class.

Grading Scale

Letter grades for individual assignments (and final course grades) will be assigned as follows:

A        94-100 points   (94-100% of total points = course grade* of A)
A-       90-93 points    (90-93% of total points = course grade* of A-)
B+       87-89 points    (87-89% of total points = course grade* of B+)
B        84-86 points    (84-86% of total points = course grade* of B)
B-       80-83 points    (80-83% of total points = course grade* of B-)
C+       77-79 points    (77-79% of total points = course grade* of C+)
C        74-76 points    (74-76% of total points = course grade* of C)
C-       70-73 points    (70-73% of total points = course grade* of C-)
D        60-69 points    (60-69% of total points = course grade* of D)
F        < 60 points     (<60% of total points = course grade of F)

* Final course grades will be affected as noted above (e.g., lowering final course grade for unexcused

Honor Code:
All academic work must meet the standards contained in “A Culture of Honesty.” Each student is
responsible to inform themselves about those standards before performing any academic work. A link to
more detailed information about academic honesty can be found at

This syllabus is a general plan for the course. It is subject to change. Deviations announced to the
class by the instructor may be necessary. It is your responsibility to make sure you keep up with
any announced changes.

Tele 4450, Fall 2009             Emerging Media Technologies, TR 3:30 – 4:45
Calendar                         Topic, Assignments
Week One                         Course Introduction and Expectations
18 August                        What are emerging media?
20 August                
                                 What are our boundaries (taxonomies)?
                                 New Media Research Resources (document)
                                 Basics of Digital Technologies:
                                   Frequency Spectrum
                                   Bandwidth and Compression
                                   POTS versus Digital Telephony
Week Two                         New Media Taxonomies
25 August                        Assignment 1: New Media Taxonomy Briefing Paper (500
27 August                        words)
                                 Discuss Taxonomies
Week Three                       Diffusion of Innovations: The Innovation/innovation
1 September                      attributes
3 September                      The adoption/rejection decision
                                 Reading Assignments
Week Four                        Diffusion of Innovations: Adopter Characteristics
8 September                      Twitter Adopters, 2009
10 September                     Reading Assignments
Week Five                        Second Life and Diffusion of Innovations
15 September                     Gartner Hype Cycle for Consumer Technologies, July
17 September                     2007
                                 Briefing Paper 2 Assignment: Diffusion of Emerging
                                 Media Technology and Discussion
Week Six                         Finish Discussing Briefing Paper 2 Assignment
22 September                     Forecasting New Media: Adoption and Diffusion Curves
24 September                     Reading Assignments
                                 One Web Day, September 22, 2009
Week Seven                       Forecasting New Media: Complementary, Alternate, and
29 September                     Substitute Media; Reading Assignments Klopfenstein
1 October                        (1989)
                                 Emerging Media Expert Interview Assignment
Week Eight                       Discuss Emerging Media Expert Interviews
6 October                        The VCR as New Medium, Reading Assignment
8 October                        The DVR as New Medium, TiVo Case Study
Week Nine                        Briefing Paper 3 Assignment: Forecasting an Emerging
13 October                       New Medium and Discussion (500 Words per student,
15 October                       groups of three)
Week Ten                         Presentations of Briefing Paper 3 Assignment and
20 October                       Discussion
22 October
Week Eleven, 27 October          Case Study Method
29 October             
                                 Tivo Case Study
Week Twelve, 3 November          Emerging New Media Case Study
5 November                       Willis (1997a), Willis (1997b), Willis (1997c)
                                 Work on Final Forecast Assignment
Week Thirteen, 10                Emerging New Media Forecasting Case Study
12 November
Week Fourteen           Final Forecast Paper and Early Presentations
17 November             (Review and Catch-Up)
19 November
Thanksgiving Break      No class
Week Fifteen            Final Presentations
1 December
3 December
(UGA follows Friday
schedule on Tuesday,
December 8)
Final Exam Period, 15   Final Presentations (attendance required)
3:30 – 6:30 PM
Telecommunications 4450 
Fall 2009, Dr. Bruce Klopfenstein 
Selected Resources 
This is a very selected list of example resources related to the topics we will discuss in this course. My 
assumption is that each student brings an intellectual curiosity to this class and will independently use 
some or all of the resources below, whether specifically assigned or not. Students are strongly 
encouraged to suggest additional resources that cover emerging new media and their effects on existing 
media systems (content, distribution, and audience/participation/collaboration). 

The Future 

PICNIC is a unique festival and an inspiring conference complimented by a set of networking events and 
hands‐on technology experiences for top creatives and innovation professionals in business, technology, 
new media, entertainment, science and the arts, 

TED: Technology, Entertainment, and Design: Ideas Worth Sharing, Talks, 

Good to Know 

Google’s cache: “Google takes a snapshot of each page it examines and caches (stores) that version as a 
back‐up.” When a site is down or otherwise unavailable, you can still retrieve the cached version which 
is a recent copy of what exists at the URL. Click on “Cached.”  

The Internet Archive,, archives web information that may no longer exist 
elsewhere. The Wayback Machine allows you to enter a URL and retrieve the information from the 

Search engine AltaVista allows you to see what sites have linked to a particular URL. Go to 
and type in the search box and find other sites that have links to 
where is an actual web address. 

Reference Articles 

Hoffenberg, Steve. (2004). DVR Love: A Survey of Digital Video Recorder Users. Lyra Research, Inc. 
Retrieved 11 July 2009 from 

Latzer, Michael. (2009). Information and communication technology innovations: Radical and disruptive? 
New Media & Society, 11(4), 599‐619. 

Peters, Benjamin. (2009). And lead us not into thinking the new is new: A bibliographic case for new 
media history. New Media & Society, 11(1‐2), 13‐30. See draft at
Reference Texts 

Bolter, J. David & Grussin, Richard (2000). Remediation: Understanding new media. Cambridge, Mass.: 
MIT Press. 

Cesar, Pablo;  Geerts, David; & Chorianopoulos, Konstantinos. (Eds.). (2009). Social Interactive Television: 
Immersive Shared Experiences and Perspectives (Premier Reference Source). The Netherlands: 
Information Science Publishing. 

Marvin, Carolyn. (1988). When old technologies were new. New York: Oxford University Press. 

Pool, I. (1983). Forecasting the telephone: A retrospective technology assessment of the telephone. 
Norwood, NJ:  Ablex. 

Rogers, E. M. (2003). Diffusion of Innovations (Fifth Ed.). New York: Free Press. 

Shirky, Clay. (2008). Here comes everybody: The power of organizing without organizations. New York: 
Penguin Press. See also 

Tapscott, Don & Williams, Anthony D. (2006). Wikinomics: How mass collaboration changes everything.  
New York: Portfolio. See also 

Zittrain, Jonathon. (2008). The future of the Internet and how to stop it. New Haven: Yale University 
Press. See also 

Selected Articles 

Book, Connie Ledoux and Barnett, Brooke. (2006). PCTV: Consumers, expectancy‐value and likely 
adoption. Convergence: The International Journal of Research into New Media Technologies, 12(3), pp. 

Heim, Jan; Brandtzaeg, Petter B.; Kaare, Birgit H.; Endestad, Tor; & Torgersen, Lelia. (2007, June 1). 
Children's usage of media technologies and psychosocial factors. New Media Society, 9(3), pp. 425‐454. 

Kauffman, Robert J. & Techatassanasoontorn, Angsana A. (2009, September). Understanding early 
diffusion of digital wireless phones. Telecommunications Policy, 33(8), pp. 432‐450. 

Lehman‐Wilzig, Sam, & Nava Cohen‐Avigdor, Nava. (2004, December 1). The natural life cycle of new 
media evolution: Inter‐media struggle for survival in the internet age New Media Society, 6(6), pp. 707‐

Leung, Louis and Wei, R. A. N. (1999). Who are the mobile phone have‐nots? Influences and 
consequences. New Media Society, 1(2):209‐226. 

Mahajan, Vijay, Muller, Eitan, and Bass, Frank M. (1990). New product diffusion models in marketing: A 
review and directions for research. Journal of Marketing, 54(1):1‐26. 
Meade, Nigel and Islam, Towhidul. (2006). Modelling and forecasting the diffusion of innovation ‐ a 25‐
year review. International Journal of Forecasting, 22(3):519‐545. 

Orgad, Shani. (2009) Mobile TV: Old and new in the construction of an emergent technology. 
Convergence: The International Journal of Research into New Media Technologies, 15(2), pp. 197‐214. 


Peters, Benjamin. (2009, February 1). And lead us not into thinking the new is new: a bibliographic case 
for new media history. New Media Society, 11(1‐2), pp. 13‐30. 

van Rijnsoever, Frank J., van Hameren, Daan, Walraven, Peter F. G., and van Dijk, Jaco P. (2009). 
Interdependent technology attributes and the diffusion of consumer electronics. Telematics and 
Informatics, 26(4):410‐420. 


E‐Mail Lists 

CTAM is the Cable & Telecommunications Association, a non‐profit association that provides education, 
recognition and networking opportunities, and manages cooperative marketing initiatives, for cable 
companies, content providers and othrs who supply products and services to the cable industry. 
Subscribe to CTAM’s Smart Brief newsletter at 

Google alerts,, allows you to create an “as‐it‐happens” (or less frequent) 
email alerts or RSS feed (see for new web and/or blog postings on topics 
based on keywords you select.  

eMarketer newsletter at reports on market research and 
trend analysis on Internet, e‐business, online marketing, media and emerging technologies, aggregating 
and analyzing  information from over 3,000 sources including the most comprehensive database of e‐
business and online marketing statistics in the world. 

Web Reference Web Sites 

The American Newspaper Association,, focuses on the major issues that affect 
today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience 
development across the medium’s broad portfolio of products and digital platforms. 

The Berkman Center at Harvard,, has a mission is to explore and 
understand cyberspace; to study its development, dynamics, norms, and standards; and to assess the 
need or lack thereof for laws and sanctions. is the world's largest online resource of interactive marketing news, information, 
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experts provide exclusive and in‐depth coverage., is a global leader in measuring the digital web and mobile arena and a source of digital 
marketing intelligence through a combination of behavioral and survey research. 

The Consumer Electronics Association,, promotes the consumer electronics industry 
with public and private market research as well as producing the International CES, the world's largest 
consumer technology tradeshow. 

CTIA‐The Wireless Association,, represents all sectors of wireless communications – 
cellular, personal communication services and enhanced specialized mobile radio; as an organization, 
CTIA represents service providers, manufacturers, wireless data and internet companies, as well as other 
contributors to the wireless universe. 

The 2009 Deloitte Technology, Media & Telecom (TMT) Predictions provide an in‐depth look at the 
emerging issues that will have an impact on the technology, media and telecommunications sectors in 
the coming year. 

eMarketer,, references market research and trend analysis on Internet, e‐
business, online marketing, media and emerging technologies from over 3,000 sources, and brings it 
together in analyst reports, daily research articles and the most comprehensive database of e‐business 
and online marketing statistics in the world. 

The Entertainment Software Association,, is the U.S. association exclusively 
dedicated to serving the business and public affairs needs of companies that publish computer and video 
games for video game consoles, personal computers, and the Internet., is a free online resource for anybody who needs a largely non‐technical 
overview of computing including, for example, cloud computing and Web 2.0. A companion site is 

Federal Communications Commission Statistical Reports,‐reports, 
includes data on telecommunications and Annual Assessments of the Status of Competition in the 
Market for the Delivery of Video Programming. 

Gamepro,, features the most comprehensive gaming news, previews, 
reviews, cheats, features, screens and video for the videogame industry. 

Gartner,, produces public and private research on the information technology 

Goliath Business Knowledge on Demand,‐4839434/Read‐the‐
United‐States‐telecom.html, U. S. telecom statistics and forecast for 2001‐2009. 

Information and Communications Technologies ICT Digital Literacy,, provides 
a rich global resource and collaborative environment for dissemination of ICT Literacy materials, 
interactive discussions, research information, and international dialogue. 
Internet World Statistics,, is an International website that features 
up to date world Internet Usage, Population Statistics and Internet Market Research Data, for over 233 
individual countries and world regions.,, calls itself the “best and most widely read news source on interactive 
multiplatform television.” 

MarketingCharts,, is a mind‐bending source of graphical 
representations of the use of emerging new media and traditional media. 

Mashable,, reviews new Web sites and services, publishes breaking news on 
what's new on the web, offers social media resources and guides; Mashable's audience includes early 
adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR 
and advertising agencies, Web 2.0 aficionados and technology journalists. 

Master New Media,, by Robin Good is a daily online magazine 
targeted at individuals, small businesses, communicators and media professionals passionate about 
communicating more effectively with new media technologiesis a daily online magazine targeted at 
individuals, small businesses, communicators and media professionals passionate about communicating 
more effectively with new media technologies. 

MediaPost,, the media, marketing and advertising professional's leading 
resource for complete news coverage, engaging events, a focused social network, and comprehensive 
industry jobs, directories and research. is a resource (including courses and seminars) for anyone who creates or works with 
content, or who is a non‐creative professional working in a content/creative industry including editors, 
writers, producers, graphic designers, book publishers, and others in industries including magazines, 
television, film, radio, newspapers, book publishing, online media, advertising, PR, and design. 

The National Cable & Telecommunications Association,, formerly the National 
Cable Television Association, is the principal trade association of the cable industry in the United States. 

The National Telecommunications and Information Administration is an agency in the U.S. Department 
of Commerce that serves as the executive branch agency principally responsible for advising the 
President on telecommunications and information policies; it publishes the United States Frequency 
Allocation Chart ( 

NetLingo,, the leading Internet dictionary since 1994, covers the online world 
of business, technology and communication.  

The New Media Consortium ( is an international consortium of learning‐focused 
organizations dedicated to the exploration and use of new media and new technologies. Its hundreds of 
member institutions constitute an elite list of the most highly regarded colleges and universities in the 
world, as well as leading museums, key research centers, and some of the world's most forward‐thinking 
companies. See also‐Horizon‐Report.pdf. 
NextMediaSource, http://www.nextmedia‐, a Canadian web site provided by Achilles Media 
Ltd. that tracks news relating to a variety of emerging new media. 

The Nielsen Company, http://en‐, is a global information and media company with 
leading market positions in marketing and consumer information, television and other media 
measurement, online intelligence, mobile measurement, trade shows and business publications. 

Nielsen Media Research,, presents syndicated, customized media and 
market research on the viewing habits of various television audiences. 

Nielsen Mobile,, formerly Telephia, is a service of 
The Nielsen Company and the world's largest provider of syndicated consumer research to the telecom 
and mobile media markets. 

Nielsen Online, http://www.nielsen‐, delivers comprehensive, independent measurement 
and analysis of online audiences 

Pervasive TV, from IN3,  reports on research into the future of video including a 
daily blog, a weekly e‐newsletter, special research reports, public seminars, private workshops and the 
web site. 

The Pew Research Center’s Internet & American Life Project (, a nonprofit, 
nonpartisan research organization, provides free data and analysis on the social impact of the internet. 
The Project produces reports exploring the impact of the internet on families, communities, work and 
home, daily life, education, health care, and civic and political life.  

Plunkett's Telecommunications Industry,, trends, 
technologies, markets, finances and the leading companies in telecommunications 

Podcasting News’ New Media Update,‐media‐statistics, 
includes articles on new media research (not limited to podcasting). 

RealSEO,, is focused on providing valuable news, tips, information, and other 
resources for video search optimization, online video marketing, internet video advertising, and 
everything else related to online video. 

Recording Industry Association of America,, is the trade group that 
represents the U.S. recording industry, the record companies that manufacture and/or distribute 
approximately 85% of all legitimate sound recordings produced and sold in the United States. is the web site for Shelly Palmer who is also the host of “MediaBytes,” a daily news 
show that features insightful commentary and a unique insiders take on the biggest stories in 
technology, media, and entertainment. 1) highlights news, trends, tools and resources around social media, social networks and 
Web 2.0; and 2) helps businesses and organizations achieve maximum impact with their social media 
strategy or campaigns (named the #1 site covering the social Web). 
The Telecommunications Industry Association,, promotes companies involved 
in telecommunications, broadband, mobile wireless, information technology, networks, cable, satellite, 
unified communications, emergency communications and the greening of technology. 

U.S. Census Bureau, U.S. Statistical Abstracts, Information and Communications,, presents statistics 
on the various information and communications media: publishing, including newspapers, periodicals, 
books, and software; motion pictures, sound recordings, broadcasting, and telecommunications; 
information services including computer use and Internet access are also included. 

U.S. Department of Labor,, has a career guide to 
telecommunications (voice, video, and Internet communications services). 

Video marketing and online video,, news and tips about video search engine 
optimization (SEO), video marketing, video advertising, video search, online video publishing platforms 
and the online video industry. 

Online Videos 

Broadbent, Stefana. (2007). Trends in Communication and Entertainment [video]. Retrieved 11 July 2009 

Us now. (2009). [video documentary, Director Ivo Gormley and producer High Hartford]. Retrieved 11 
July 2009 from Mass communication is a phrase that’s been re‐defined 
over the centuries, as cave paintings, language, the printing press, the gramophone, the telephone, 
cinema, radio, television, computers, and now the Internet, a fundamentally different form of 
communication. We’ve stopped being passive consumers of limited sources of information, 
entertainment and expertise and become the authors of our own information and knowledge, sharing 
what we care about with others. 

Case Study Method 

Lekakos, George, Chorianopoulos, Kostas, and Spinelis, Diomidis. (2001, June). Information systems in 
the living room: A case study of personalized interactive TV design. In Proceedings of the 9th European 
Conference on Information Systems, Bled, Slovenia, June 2001. Retrieved 12 August 2009 from 

Tellis, Winston. (1997, July). Introduction to case study. The Qualitative Report, 3(2). Retrieved 12 August 
2009 from‐2/tellis1.html. 

Tellis, Winston. (1997, September). Application of a case study methodology. The Qualitative Report, 
3(3). Retrieved  12 August 2009 from‐3/tellis2.html 12 August 2009. 

Tellis, Winston. (1997, December). Results of a case study on information technology at a university. The 
Qualitative Report, 3(3). Retrieved 12 August 2009 from‐

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