Champion Realty Listing Presentation Prepared By: Your Champion Sales Associate Prepared For: Champion Sellers For Your Property: The Champion Mission Statement The Champion Commitment to Excellence in Service Provides Our Customers With a Superior Real Estate Experience, During Their Transaction and Beyond. It Creates an Enduring Professional Relationship and a Customer for Life. Guiding Principles For Our Customers As A Champion I Will: • Be fully committed to providing you with Excellence in Service • Listen and communicate to better serve your needs • Give all of the information needed to assist you in your decisions • Conduct myself with absolute integrity and sincere empathy Our Goal Our Mutual Goal is to Get Your Home Sold: • For the most money • In the shortest amount of time • With a minimum of inconvenience to you Areas of Influence When we work together we create a partnership to accomplish our goal. Areas of Your Control: • Property condition • Asking price • Terms of the sale • The time you are willing to commit • Accessibility to the home • Concessions to accommodate the buyer Areas of My Control: • Exposure to the market • Counseling & expertise • Access to current market data & trends • Negotiation strategies Areas Out of Our Control: • Market conditions • Interest rates • The economy • Comparable data • External influences Pricing Proper Pricing Results in: • Higher net proceeds • Encourages multiple offers • Sale in shorter period of time with a minimum amount of inconvenience • Increased exposure to more prospects • Generates interest from buyers’ agents • Maximizes marketing results Role of a Champion in Pricing: • I bring the market…the market brings the sales price. • I will show you the range of prices being paid for homes in your area. • The market determines value…You and I will determine the listing price. Market Activity • Approximately 80% of your market activity occurs during the first 6 weeks of your listing. • Longer market time usually results in repeated price reductions and ultimately a lower sales price. • You risk losing prospective buyers by overpricing. Seller Equity During the past three decades, home values have increased an average of more than 6% per year .* Even though the market has slowed down and your listing price isn’t as high as it would have been a few years ago, you have still earned equity. * Figure obtained from the US Dept. of Housing and Urban Development Is your Price on Target? Properties Sell when they are priced correctly In a normal market, only 12 percent of the homes sell for 90 percent or less of asking price. In other words, properties sell when they are priced correctly. Showings But No Offers = 4-6% Overpriced Drive-Ups Only & Low Number of Showings = 6-12% Overpriced Drive-Bys Only = 12+% Overpriced Seller Pricing Pitfalls The most serious pitfall of over pricing is that it usually helps the neighbors sell their home! • I paid top dollar when I bought and I want to recoup my money - The current market conditions determine today’s price. • I am moving up and need every dollar out of this house - Your next purchase price should not determine your listing price. • I need a certain amount of money to purchase my next property - A purchaser’s offer will never be conditioned on the seller’s needs. • I want to recover the money I spent in improvements - An improvement does not necessarily increase the value of a property. • I heard my neighbor’s home sold for more money - We should not rely on rumors. Current market data and trends are a better guide. Let’s find out the facts! • I need bargaining room because I think the buyer will offer less than list price. Bargaining room becomes unnecessary when your fair market value can be supported by facts. • I am in no hurry. I can wait for my price - Prolonged marketing time negatively impacts your ultimate selling price. Your decision is - Do I want to stay or sell? • I want to start high, I can always come down. Your over-priced property will not compare favorably to the other properties that are priced correctly in that price range. Market Competition On the average… buyers inspect 30 homes before choosing one to buy. 29 other homes are directly competing against your property. Principle of Substitution Value $450,000 Value $_______ $9,000 Well $20,000 Well Water is Water Value is determined by what a buyer gets OUT of a product, Not what you have IN it. The Agent and the Company My Professional Resume A professionally trained agent is the key to a successful transaction • Licensed Real Estate Professional • Memberships: National Association of REALTORS® Maryland Association of REALTORS® Local County Association of REALTORS® Metropolitan Regional Information System (MRIS) Multiple Listing Service • Basic Course of Study: Principles and Practices of Real Estate • Advanced Course of Study: Champion Sales Mastery Champion Mentor/Student Series • Achieved the Following Designations: Licensed Real Estate Professional •My Personal Business Philosophy Is: “To keep in constant communication and do what it takes to get the job done. I will never give up and never quit trying until I get your property sold.” Champion Realty, Inc. Our philosophy is to provide Excellence in Service that leads to a Customer For Life. Chris Coile Jon Coile Chairman President & CEO Champion Realty, Inc., has been helping families buy and sell property in Anne Arundel County and the Chesapeake Bay region since 1987. Whether you want to buy or sell a home or are seeking commercial or investment properties, Champion Realty, Inc., has 8 real estate offices throughout Anne Arundel County and Maryland’s Eastern Shore to serve you. “Real estate is about more than just buying or selling a home. It’s about your future. You need a trusted advisor with solid current marketing and transaction knowledge. At Champion Realty, we are committed to making sure you get what you need today to build a better future. Our success will always be measured by your satisfaction, your happiness, and your success in achieving the American Dream.” -Jon Coile HomeServices of America Whether our customers are buying, selling or just enjoying life in their home, HomeServices is there to make each home ownership decision easier, faster and more enjoyable. That's what you deserve. Champion Realty, Inc. Warren Buffett Champion Realty is the exclusive partner company for HomeServices of America in the Mid- Atlantic region. HomeServices of America is the second largest independent provider of real estate services in the nation. It was formed in 1998 by people with the expertise, experience and dedication to being the best in residential real estate. We had a vision that we could develop an integrated system to provide a seamless delivery of core services to home buyers and sellers. As a result of this commitment, HomeServices now has operations in 19 states doing business under unique regional brand names like Champion Realty. We have over 20,000 sales associates in more than 375 branch offices. In 2001, HomeServices joined Warren Buffett’s Berkshire Hathaway company, a solid testament to Mr. Buffett’s shared belief in our vision and execution. HomeServices has a distinct advantage when it comes to reaching customers and fulfilling their product and service needs. First, through our highly recognized local brand name real estate brokerage firms, we establish solid relationships with our customers as they buy or sell a home. Second, we offer our customers an opportunity to streamline their home transaction process. HomeServices' philosophy of one-stop-shopping covers contact to closing including mortgage, title and insurance services and represents the company's dedication to streamlining and simplifying the home ownership transaction. HomeServices of America I will: Agent Selection Select your agent based on the quality of service and the marketing plan…not by proposed list price. • An agent has no control over the market, only over the Marketing Plan. • Never select an agent based on their proposed list price. • An agent with no marketing plan can only compete by inflating your price expectations, which doesn’t work in your best interest. Our Full-Service Advantage By making it easier for our Buyers, we make it “seamless” for our Sellers. Champion offers Mortgage, Title and Insurance Services that provide the convenience and security of one-stop-shopping. • Extremely Competitive Pricing • CDA, Rural Housing Development, Investment, Renovation, Reverse Mortgage • VA, FHA • Point-of-Sale Approvals • Instant Credit Reports For Pre-Approvals • Qualified Mortgage, Insurance and Title Industry Professionals • Title Attorney on Staff To Solve Title Issues • Multiple Settlement Locations For Your Convenience My Personal Promotion Program My marketing and promotion plan reaches the generational group most likely to contain your buyer. I will: • Multiple list your property in MRIS (The Metropolitan Regional Information System) with exciting, informative, call-provoking remarks • Create a multiple-photo slide show online • Push your listing, using ListHub, out to the Internet to over 250,000 different websites • Place your listing on HometownAnnapolis.com, and other newspaper websites, the new online versions of the local paper. • Place a distinctive yard arm for sale sign in the yard • Place your listing on m.ChampionRealty.com, a smart phone application • Have a professional YouTube video created & posted online & on ChampionRealty.tv • Through HomeServices of America and Leading Real Estate Companies of the World®, I actively promote your property to top sales associates globally • Using Centralized Showing Service all showing appointments will be professionally scheduled & followed up • Use Champion Realty’s bulk e-mail marketing system which reaches all Champions I will never give up and never quit trying until I get your property SOLD Let’s Get Started! This comprehensive results-oriented marketing plan is just the first step in getting your property sold for the most dollars in the least amount of time. Get started today! What do you need to get started? It’s simple: 1. Review the Competitive Market Analysis together, At Champion Realty, you benefit from a and select the proper list price. complete team of 2. Complete the listing paperwork. marketing experts who will put this 3. Your key to success begins with your key! time-tested Provide me with the keys and access codes marketing plan to to bring buyers to your property. work for you.
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