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Rising Rep

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					The CRM for the Independent Sales Pro

                       David Shapiro
                       Brian Bottorff
What is Rising Rep?
 Rising Rep is a privately owned CRM firm focusing on
  the needs of independent sales representatives.
 Rising Rep offers a fully customizable web based CRM
  platform
 It allows customers to execute marketing programs,
  grow sales, retain customers and create custom
  business applications.




                                             Rising Rep
Features




           Rising Rep
Features          Pricing
 Leads            $50/month
   Activities      or $550/year
   Tasks
                   No contracts or
 Opportunities     cancellation fees
 Accounts         Customizable
 Contacts         Secure and
 Email             backed up
 Calendar
                                   Rising Rep
Target Market
 Network Marketing and Direct Sales Reps – 60%
 Other Sales Professionals – 30%
   Real Estate Agents
   Mortgage Brokers
   Insurance Agents
 New Business Owners – 10%




                                           Rising Rep
Direct Sales
 Hundreds of companies employing thousands of
  representatives
 Sales reps are independent contractors
 In order to keep low overhead many direct sales
  companies do not offer a CRM
 Direct Sales and Network Marketing industries are
  growing
   People who need extra money in the bad economy can
    work part time.
   Low barriers to entry so great for somebody who is
    unemployed looking to start a business.
                                                 Rising Rep
Direct Sales/Network Marketing
Companies
   Vector Marketing
   Xango
   Monavie
   Amway/Quixtar
   Tupperware
   Avon
   Mary Kay
   PartyLite
   Pampered Chef
   Longaberger Baskets


                             Rising Rep
Financials
Unit Price                      50




                   Year 1             Year 2             Year 3

New Customers                   25                 35                  45
Monthly Revenue
at Year-End                  $1,250             $3,000             $5,250
                                                                            *assuming average client signs
Estimated Yearly                                                            up 1/3 of the way through the
Revenue                     $10,000            $29,000            $54,000   year

Gross Margin %                 90%                90%                90%

Gross Profit                 $9,000            $26,100            $48,600

Overhead                     $1,200             $1,200             $1,200

EBITDA                       $7,800            $24,900            $47,400

Cashflow                     $6,240            $19,920            $37,920
Cummulative
Cashflow                     $6,240            $26,160            $64,080
                                                                                    Rising Rep
Sales Strategy
 Current connections
 Networking events
 BNI
 Word-of-mouth
 Search Engine Optimization
 Years 1-2 sales will be done by Management Team
 Year 3 we will bring on a part-time sales rep



                                                  Rising Rep
Design Plan
 Navigation Design
    Easy to use
    Buttons on left side
 Visual Design
    Different shades of blue
    Flashy graphics to grab
     attention from user
 Technical Design
    Flash animation
    SQL Database on backend
 Editorial Design
    Information about our
     products and services.
Test Plan
 Consumer
      Beta applicants to our
      CRM program
 Design/Interface
   Staff
 Navigation
   All hands

 * Must ensure correct measure in place
 to redirect user’s without flash (HTML
 page to come later)
Market Positioning
 Main target is direct sales professionals
 Strategy
    Promote online
    Offer promotions
    Promote through ad words on social media
    Word of mouth – Referrals
        Incentive program for referrals
 Threats
    New CRM companies with same business strategy
    Current CRM companies changing business strategy
Channel Management
 To Reach Customer


 Customers will deal with us primarily through the site.
    Customer service will be handled through email and online chat
     support.
 Quality Control
    Customers will have the ability to provide feedback through forms
     and offer suggestions on product improvements and
     implementations
Brand and Relationship
Management
 Brand
   Need to establish a brand following
   Advertise online through search engines and ad words


 Relationship
   Need to keep a strong relationship with customers
   Provide genuine customer support and show concern for issues
    customers face
   Provide incentives for loyalty
Website URL
 http://risingrep.99k.org




                             Rising Rep
Questions?




             Rising Rep

				
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posted:6/30/2011
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