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Oahu-2011

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					                                                                          JAN              FEB         MAR        APR    MAY    JUN    JUL    AUG    SEP    OCT    NOV    DEC
     O'ahu 2011 Preliminary                                               2011             2011        2011       2011   2011   2011   2011   2011   2011   2011   2011   2011

     TOTAL VISITORS                                                       359,847         349,056       358,629
     Domestic                                                             200,549         196,754       218,014
     International                                                        159,298         152,302       140,615
     VISITOR DAYS                                                       2,921,468       2,529,916     2,654,340
     AVERAGE DAILY CENSUS                                                  94,241          90,354        85,624
     TOTAL AIR SEATS (EST)                                                567,974         510,750       569,967

     ISLANDS VISITED
       O'ahu                                                              359,847         349,056      358,629
       O'ahu only                                                         265,512         256,238      261,970

        Kaua'i                                                              27,284          28,335      30,681
        Kaua'i only                                                              0               0           0

        Maui County                                                         51,227          51,000      57,234
         Maui                                                               49,057          49,225      55,489
         Maui only                                                               0               0           0

          Moloka'i *                                                         2,518           2,392       5,454
          Moloka'i only *                                                        0               0           0
           ā
           ā
          L na'i *                                                           2,340           2,440       5,682
          L na'i only *                                                          0               0           0

        Big Island                                                          46,774          47,931      46,830
          Kona side                                                         34,645          35,666      35,256
          Hilo side                                                         24,864          25,912      27,489
        Big Island only                                                          0               0           0

     Any Neighbor Island                                                   94,335          92,818       96,659
      NI only                                                                   0               0            0
      Oahu & NI                                                            94,335          92,818       96,659
      Any one island only                                                 265,512         256,238      261,970
                       Multiple Islands                                    94,335          92,818       96,659
                     Avg. Islands Visited                                    1.36            1.37         1.40

     Average Length of
     Stay in Hawaii                                                            8.12            7.25        7.40

     ACCOMMODATIONS
      Plan to stay in Hotel                                               266,330         266,616      263,994
      Hotel only                                                          235,491         233,100      230,543
      Plan to stay in Condo                                                40,473          36,750       40,623
      Condo only                                                           26,010          22,988       27,416
      Plan to stay in Timeshare                                            19,950          17,095       18,897
      Timeshare only                                                       12,480          10,621       11,956

        Cruise Ship                                                          8,624           9,752       9,989
        Friends/Relatives                                                   36,662          35,496      40,288
        Bed & Breakfast                                                      2,562           2,945       2,792
        Other                                                                8,263           5,125       5,739
                                             ā

     * Sample sizes for Moloka'i and L na'i are relatively small.


Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                        Page 1 of 12
                                                                          JAN              FEB        MAR       APR    MAY    JUN    JUL    AUG    SEP    OCT    NOV    DEC
     O'ahu 2011 Preliminary                                               2011             2011       2011      2011   2011   2011   2011   2011   2011   2011   2011   2011

     PURPOSE OF TRIP
      Pleasure (Net)                                                      280,517         272,215     278,543
        Honeymoon/Get Married                                              28,434          29,420      29,831
           Honeymoon                                                       24,852          25,208      26,076
           Get Married                                                      5,688           7,769       6,516
        Pleasure/Vacation                                                 254,767         245,891     252,407

        Mtgs/Conventions/Incentive                                          19,537          27,020     24,937
         Conventions                                                        10,405          13,619     16,707
         Corporate Meetings                                                  6,275           5,424      4,283
         Incentive                                                           3,750           8,565      4,786

        Other Business                                                      16,750          14,413     14,662
        Visit Friends/Rel.                                                  33,701          33,854     38,807
        Gov't/Military                                                       9,295           9,406     10,271
        Attend School                                                        2,144             880        722
        Sport Events                                                        11,572           4,303      4,249

     TRAVEL STATUS
      % First Timers **                                                        38.3            41.0      41.0
      % Repeaters **                                                           61.7            59.0      59.0
      Average # of Trips                                                       4.91            4.49      4.33

        Group Tour                                                         50,112          59,353      42,678
        Non-Group                                                         309,735         289,703     315,952

        Package Trip                                                      145,835         146,084     144,978
        No Package                                                        214,012         202,972     213,651

        Net True Independent                                              206,775         189,664     207,807

     ** Change represents absolute change in rates rather than percentage change in rate.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                      Page 2 of 12
                                                                          JAN              FEB         MAR         APR         MAY         JUN         JUL         AUG         SEP         OCT         NOV          DEC
     O'ahu 2010 Preliminary                                               2010             2010        2010        2010        2010        2010        2010        2010        2010        2010        2010         2010

     TOTAL VISITORS                                                       318,623         312,371       358,614     322,126     344,037     390,206     421,573     431,952     345,365     348,702     349,675     391,115
     Domestic                                                             179,136         172,291       200,932     195,688     208,163     257,133     270,669     270,642     191,729     203,438     209,981     227,903
     International                                                        139,487         140,080       157,682     126,438     135,874     133,073     150,904     161,310     153,636     145,264     139,694     163,212
     VISITOR DAYS                                                       2,630,702       2,242,838     2,494,289   2,227,555   2,515,583   2,921,072   3,266,663   3,312,545   2,413,153   2,373,785   2,530,953   3,069,206
     AVERAGE DAILY CENSUS                                                  84,861          80,101        80,461      74,252      81,148      97,369     105,376     106,856      80,438      76,574      84,365      99,007
     TOTAL AIR SEATS (EST)                                                542,393         483,804       550,927     520,797     534,837     557,154     580,270     578,679     519,818     524,622     514,995     572,696

     ISLANDS VISITED
       O'ahu                                                              318,623         312,371      358,614     322,126     344,037     390,206     421,573     431,952     345,365     348,702     349,675     391,115
       O'ahu only                                                         233,528         226,645      270,683     241,119     258,709     282,660     301,850     323,543     258,896     257,189     263,860     291,275

        Kaua'i                                                              26,834          25,692      25,929      26,356      26,847      34,109      36,656      32,982      27,978      28,625      27,026      30,589
        Kaua'i only                                                              0               0           0           0           0           0           0           0           0           0           0           0

        Maui County                                                         46,315          47,252      47,504      45,231      48,838      56,839      67,563      59,456      48,532      50,421      47,086      53,516
         Maui                                                               44,906          45,976      45,579      44,029      47,406      55,058      65,843      57,675      47,175      48,895      45,585      51,485
         Maui only                                                               0               0           0           0           0           0           0           0           0           0           0           0

          Moloka'i *                                                         2,262           2,204       2,270       1,944       2,216       2,465       2,923       2,440       2,806       2,421       2,018       2,749
          Moloka'i only *                                                        0               0           0           0           0           0           0           0           0           0           0           0
           ā
           ā
          L na'i *                                                           1,972           2,262       2,592       2,154       2,682       2,795       2,747       2,837       2,645       2,257       2,201       2,990
          L na'i only *                                                          0               0           0           0           0           0           0           0           0           0           0           0

        Big Island                                                          45,340          45,321      45,022      43,221      42,195      54,453      59,944      54,532      47,096      46,991      43,203      50,801
          Kona side                                                         32,831          32,876      33,212      32,927      31,401      40,497      45,416      41,567      34,898      35,162      32,255      37,808
          Hilo side                                                         25,892          24,693      24,137      24,552      23,194      28,839      31,051      27,373      26,030      24,740      22,865      27,274
        Big Island only                                                          0               0           0           0           0           0           0           0           0           0           0           0

     Any Neighbor Island                                                   85,095          85,726       87,931      81,007      85,328     107,546     119,723     108,409      86,469      91,512      85,815      99,840
      NI only                                                                   0               0            0           0           0           0           0           0           0           0           0           0
      Oahu & NI                                                            85,095          85,726       87,931      81,007      85,328     107,546     119,723     108,409      86,469      91,512      85,815      99,840
      Any one island only                                                 233,528         226,645      270,683     241,119     258,709     282,660     301,850     323,543     258,896     257,189     263,860     291,275
                       Multiple Islands                                    85,095          85,726       87,931      81,007      85,328     107,546     119,723     108,409      86,469      91,512      85,815      99,840
                     Avg. Islands Visited                                    1.38            1.39         1.34        1.37        1.35        1.38        1.40        1.35        1.37        1.37        1.34        1.35

     Average Length of
     Stay in Hawaii                                                            8.26            7.18        6.96        6.92        7.31        7.49        7.75        7.67        6.99        6.81        7.24        7.85

     ACCOMMODATIONS
      Plan to stay in Hotel                                               229,451         235,196      271,184     241,367     254,759     287,777     312,127     313,824     270,166     269,316     263,480     281,991
      Hotel only                                                          202,018         205,880      238,410     211,818     226,946     252,480     269,472     276,754     242,742     240,016     234,878     247,244
      Plan to stay in Condo                                                33,274          31,645       35,022      30,465      29,341      35,912      45,025      49,534      29,054      31,894      32,635      42,866
      Condo only                                                           22,379          20,414       21,867      20,375      19,396      22,492      26,729      33,669      19,373      20,843      21,368      28,928
      Plan to stay in Timeshare                                            20,658          16,788       19,643      19,855      20,371      25,162      26,152      27,410      18,579      20,556      19,856      18,794
      Timeshare only                                                       13,481          10,270       12,327      13,335      13,852      15,523      16,316      18,481      12,360      13,741      13,083      12,003

        Cruise Ship                                                          9,325           8,499       9,153      11,935      10,154      10,923      12,089      10,055      11,700       9,549       9,221      10,933
        Friends/Relatives                                                   37,655          33,183      39,830      33,929      41,026      49,205      48,722      48,817      31,092      32,040      37,796      52,520
        Bed & Breakfast                                                      2,395           2,992       2,233       2,143       2,554       2,557       2,999       3,105       2,394       3,256       2,237       3,009
        Other                                                                8,094           6,392       6,593       5,146       6,585       6,415       8,057       7,243       5,672       4,309       5,363       5,879
                                             ā

     * Sample sizes for Moloka'i and L na'i are relatively small.


Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                                                                 Page 3 of 12
                                                                          JAN              FEB        MAR       APR       MAY       JUN       JUL       AUG       SEP       OCT       NOV       DEC
     O'ahu 2010 Preliminary                                               2010             2010       2010      2010      2010      2010      2010      2010      2010      2010      2010      2010

     PURPOSE OF TRIP
      Pleasure (Net)                                                      247,233         251,492     284,320   255,389   267,057   308,761   336,772   352,837   274,439   267,759   262,639   293,717
        Honeymoon/Get Married                                              24,922          27,913      30,416    33,437    40,456    40,224    31,797    29,326    39,188    47,522    38,885    33,013
           Honeymoon                                                       22,502          24,128      25,957    29,322    36,219    35,857    28,234    25,227    34,729    43,148    34,702    30,054
           Get Married                                                      4,816           5,995       7,734     7,270     8,084     8,132     5,780     6,065     7,762     8,413     8,664     5,154
        Pleasure/Vacation                                                 224,589         226,453     257,146   225,733   231,426   272,495   308,574   327,594   239,512   224,251   227,965   263,811

        Mtgs/Conventions/Incentive                                          17,707          12,994     16,203    14,090    11,403    15,616    24,405    10,537    18,476    26,815    29,352    26,865
         Conventions                                                        12,448           6,046      8,825     6,378     4,629     7,944    18,567     6,003     9,485    16,438    19,863    21,512
         Corporate Meetings                                                  3,227           2,904      3,201     3,808     3,344     4,429     3,499     3,041     4,357     4,997     4,564     2,662
         Incentive                                                           2,437           4,413      4,559     4,670     3,725     3,407     3,040     1,789     5,024     6,215     6,117     2,901

        Other Business                                                      15,082          12,851     14,889    13,936    13,888    15,267    15,466    16,501    15,277    15,570    17,638    12,814
        Visit Friends/Rel.                                                  32,224          30,823     38,988    34,813    41,987    48,820    48,418    49,441    30,150    33,350    38,148    51,906
        Gov't/Military                                                      11,116           8,814     11,168     8,390    10,502     9,735    11,765    10,629     9,885     8,176     8,233     5,180
        Attend School                                                        2,357             768        968       535     1,222     1,154     1,590     4,048     1,502       538       600     1,172
        Sport Events                                                         4,169           3,846      4,499     3,559     3,154     3,868     2,924     6,855     5,705     3,977     5,682    24,410

     TRAVEL STATUS
      % First Timers **                                                        38.0            41.1      40.5      40.6      42.6      41.6      40.3      36.0      43.5      43.9      40.3      37.9
      % Repeaters **                                                           62.0            58.9      59.5      59.4      57.4      58.4      59.7      64.0      56.5      56.1      59.7      62.1
      Average # of Trips                                                       4.91            4.57      4.39      4.58      4.40      4.43      4.53      5.04      4.21      4.34      4.63      4.91

        Group Tour                                                         43,881          48,285      51,967    45,186    50,907    55,711    48,030    41,233    50,174    50,137    50,391    51,683
        Non-Group                                                         274,742         264,086     306,647   276,940   293,130   334,495   373,543   390,719   295,191   298,565   299,284   339,432

        Package Trip                                                      122,553         130,168     158,006   137,972   151,582   171,294   174,291   180,175   167,436   158,711   145,008   156,380
        No Package                                                        196,070         182,203     200,608   184,154   192,455   218,912   247,282   251,777   177,928   189,991   204,667   234,735

        Net True Independent                                              189,480         172,715     195,215   177,356   185,044   212,074   241,685   245,435   170,148   182,970   196,292   227,033

     ** Change represents absolute change in rates rather than percentage change in rate.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                                              Page 4 of 12
   2011 Preliminary
   2010 Preliminary                                            JAN         FEB      MAR        APR     MAY     JUN     JUL     AUG     SEP     OCT     NOV     DEC
   O'ahu Percent Change 2011                                  %chng       %chng     %chng     %chng   %chng   %chng   %chng   %chng   %chng   %chng   %chng   %chng

   TOTAL VISITORS                                                 12.9%     11.7%      0.0%
   Domestic                                                       12.0%     14.2%      8.5%
   International                                                  14.2%      8.7%    -10.8%
   VISITOR DAYS                                                   11.1%     12.8%      6.4%
   AVERAGE DAILY CENSUS                                           11.1%     12.8%      6.4%
   TOTAL AIR SEATS (EST)                                           4.7%      5.6%      3.5%

   ISLANDS VISITED
     O'ahu                                                        12.9%     11.7%      0.0%
     O'ahu only                                                   13.7%     13.1%     -3.2%

     Kaua'i                                                       1.7%      10.3%     18.3%
     Kaua'i only

     Maui County                                                  10.6%      7.9%     20.5%
      Maui                                                         9.2%      7.1%     21.7%
      Maui only

       Moloka'i *                                                 11.3%      8.5%    140.3%
       Moloka'i only *
        ā
        ā
       L na'i *                                                   18.7%      7.9%    119.2%
       L na'i only *

     Big Island                                                    3.2%      5.8%      4.0%
       Kona side                                                   5.5%      8.5%      6.2%
       Hilo side                                                  -4.0%      4.9%     13.9%
     Big Island only

   Any Neighbor Island                                            10.9%      8.3%      9.9%
    NI only                                                          NA        NA        NA
    Oahu & NI                                                     10.9%      8.3%      9.9%
    Any one island only                                           13.7%     13.1%     -3.2%
                     Multiple Islands                             10.9%      8.3%      9.9%
                   Avg. Islands Visited                           -1.8%     -1.1%      4.7%

   Average Length of
   Stay in Hawaii                                                 -1.7%      0.9%      6.4%

   ACCOMMODATIONS
    Plan to stay in Hotel                                         16.1%     13.4%     -2.7%
    Hotel only                                                    16.6%     13.2%     -3.3%
    Plan to stay in Condo                                         21.6%     16.1%     16.0%
    Condo only                                                    16.2%     12.6%     25.4%
    Plan to stay in Timeshare                                     -3.4%      1.8%     -3.8%
    Timeshare only                                                -7.4%      3.4%     -3.0%

     Cruise Ship                                                  -7.5%     14.7%      9.1%
     Friends/Relatives                                            -2.6%      7.0%      1.1%
     Bed & Breakfast                                               7.0%     -1.6%     25.1%
     Other                           ā                             2.1%    -19.8%    -13.0%

   * Sample sizes for Moloka'i and L na'i are relatively small.

Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                            Page 5 of 12
   2011 Preliminary
   2010P                                                    JAN          FEB          MAR           APR     MAY     JUN     JUL     AUG     SEP     OCT     NOV     DEC
   O'ahu Percent Change 2011                               %chng        %chng         %chng        %chng   %chng   %chng   %chng   %chng   %chng   %chng   %chng   %chng

   PURPOSE OF TRIP
    Pleasure (Net)                                            13.5%          8.2%          -2.0%
      Honeymoon/Get Married                                   14.1%          5.4%          -1.9%
         Honeymoon                                            10.4%          4.5%           0.5%
         Get Married                                          18.1%         29.6%         -15.7%
      Pleasure/Vacation                                       13.4%          8.6%          -1.8%

     Mtgs/Conventions/Incentive                               10.3%        107.9%         53.9%
      Conventions                                            -16.4%        125.3%         89.3%
      Corporate Meetings                                      94.5%         86.8%         33.8%
      Incentive                                               53.9%         94.1%          5.0%

     Other Business                                           11.1%         12.2%          -1.5%
     Visit Friends/Rel.                                        4.6%          9.8%          -0.5%
     Gov't/Military                                          -16.4%          6.7%          -8.0%
     Attend School                                            -9.0%         14.6%         -25.4%
     Sport Events                                            177.6%         11.9%          -5.6%

   TRAVEL STATUS
    % First Timers **                                           0.3          -0.1            0.2
    % Repeaters **                                             -0.3           0.1           -0.2
    Average # of Trips                                         0.0%         -1.6%          -1.4%

     Group Tour                                               14.2%         22.9%         -17.9%
     Non-Group                                                12.7%          9.7%           3.0%

     Package Trip                                             19.0%         12.2%          -8.2%
     No Package                                                9.2%         11.4%           6.5%

     Net True Independent                                      9.1%          9.8%          6.5%

   ** Change represents absolute change in rates rather than percentage change in rate.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                 Page 6 of 12
                                                                          JAN              FEB         MAR        APR    MAY    JUN    JUL    AUG    SEP    OCT    NOV    DEC
     O'ahu 2011 Preliminary YTD                                           2011             2011        2011       2011   2011   2011   2011   2011   2011   2011   2011   2011

     TOTAL VISITORS                                                       359,847         708,903     1,067,532
     Domestic                                                             200,549         397,303       615,317
     International                                                        159,298         311,600       452,215
     VISITOR DAYS                                                       2,921,468       5,451,384     8,105,724
     AVERAGE DAILY CENSUS                                                  94,241          92,396        90,064
     TOTAL AIR SEATS (EST)                                                567,974       1,078,724     1,648,691

     ISLANDS VISITED
       O'ahu                                                              359,847         708,903     1,067,532
       O'ahu only                                                         265,512         521,750       783,720

        Kaua'i                                                              27,284          55,619      86,300
        Kaua'i only                                                              0               0           0

        Maui County                                                         51,227        102,227      159,461
         Maui                                                               49,057         98,281      153,770
         Maui only                                                               0              0            0

          Moloka'i *                                                         2,518           4,909      10,364
          Moloka'i only *                                                        0               0           0
           ā
           ā
          L na'i *                                                           2,340           4,780      10,462
          L na'i only *                                                          0               0           0

        Big Island                                                          46,774          94,705     141,535
          Kona side                                                         34,645          70,311     105,568
          Hilo side                                                         24,864          50,776      78,264
        Big Island only                                                          0               0           0

     Any Neighbor Island                                                   94,335         187,153      283,812
      NI only                                                                   0               0            0
      Oahu & NI                                                            94,335         187,153      283,812
      Any one island only                                                 265,512         521,750      783,720
                       Multiple Islands                                    94,335         187,153      283,812
                     Avg. Islands Visited                                    1.36            1.36         1.38

     Average Length of
     Stay in Hawaii                                                            8.12            7.69        7.59

     ACCOMMODATIONS
      Plan to stay in Hotel                                               266,330         532,945      796,939
      Hotel only                                                          235,491         468,591      699,134
      Plan to stay in Condo                                                40,473          77,223      117,846
      Condo only                                                           26,010          48,998       76,413
      Plan to stay in Timeshare                                            19,950          37,045       55,942
      Timeshare only                                                       12,480          23,101       35,057

        Cruise Ship                                                          8,624          18,376      28,364
        Friends/Relatives                                                   36,662          72,158     112,445
        Bed & Breakfast                                                      2,562           5,507       8,300
        Other                                                                8,263          13,389      19,127
                                             ā

     * Sample sizes for Moloka'i and L na'i are relatively small.


Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                        Page 7 of 12
                                                                          JAN              FEB        MAR       APR    MAY    JUN    JUL    AUG    SEP    OCT    NOV    DEC
     O'ahu 2011 Preliminary YTD                                           2011             2011       2011      2011   2011   2011   2011   2011   2011   2011   2011   2011

     PURPOSE OF TRIP
      Pleasure (Net)                                                      280,517         552,732     831,274
        Honeymoon/Get Married                                              28,434          57,854      87,686
           Honeymoon                                                       24,852          50,060      76,136
           Get Married                                                      5,688          13,457      19,974
        Pleasure/Vacation                                                 254,767         500,659     753,065

        Mtgs/Conventions/Incentive                                          19,537          46,557     71,493
         Conventions                                                        10,405          24,024     40,731
         Corporate Meetings                                                  6,275          11,700     15,982
         Incentive                                                           3,750          12,315     17,101

        Other Business                                                      16,750          31,164     45,825
        Visit Friends/Rel.                                                  33,701          67,555    106,362
        Gov't/Military                                                       9,295          18,701     28,972
        Attend School                                                        2,144           3,024      3,746
        Sport Events                                                        11,572          15,876     20,125

     TRAVEL STATUS
      % First Timers **                                                        38.3            39.6      40.1
      % Repeaters **                                                           61.7            60.4      59.9
      Average # of Trips                                                       4.91            4.70      4.58

        Group Tour                                                         50,112         109,465     152,143
        Non-Group                                                         309,735         599,439     915,389

        Package Trip                                                      145,835         291,919     436,897
        No Package                                                        214,012         416,985     630,635

        Net True Independent                                              206,775         396,439     604,247

     ** Change represents absolute change in rates rather than percentage change in rate.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                      Page 8 of 12
    O'ahu                                                               JAN             FEB            MAR         APR         MAY          JUN          JUL          AUG          SEP          OCT          NOV          DEC
    2010 Preliminary YTD                                                2010            2010           2010        2010        2010         2010         2010         2010         2010         2010         2010         2010

    TOTAL VISITORS                                                     318,623         630,994         989,608   1,311,734    1,655,771    2,045,977    2,467,550    2,899,502    3,244,867    3,593,569    3,943,244    4,334,359
    Domestic                                                           179,136         351,427         552,359     748,047      956,210    1,213,343    1,484,012    1,754,654    1,946,383    2,149,821    2,359,801    2,587,705
    International                                                      139,487         279,567         437,249     563,687      699,561      832,634      983,538    1,144,848    1,298,484    1,443,748    1,583,443    1,746,654
    VISITOR DAYS                                                     2,630,702       4,873,540       7,367,829   9,595,384   12,110,967   15,032,039   18,298,702   21,611,247   24,024,400   26,398,185   28,929,138   31,998,344
    AVERAGE DAILY CENSUS                                                84,861          82,602          81,865      79,962       80,205       83,050       86,315       88,935       88,001       86,836        #REF!       87,667
    TOTAL AIR SEATS (EST)                                              542,393       1,026,197       1,577,124   2,097,921    2,632,758    3,189,912    3,770,182    4,348,861    4,868,679    5,393,301    5,908,296    6,480,992

    ISLANDS VISITED
      O'ahu                                                             318,623        630,994        989,608    1,311,734    1,655,771    2,045,977    2,467,550    2,899,502    3,244,867    3,593,569    3,943,244    4,334,359
      O'ahu only                                                        233,528        460,173        730,855      971,974    1,230,683    1,513,344    1,815,194    2,138,737    2,397,633    2,654,822    2,918,682    3,209,957

      Kaua'i                                                             26,834          52,526        78,456     104,812      131,659      165,767      202,423      235,405      263,383      292,008      319,034      349,624
      Kaua'i only                                                             0               0             0           0            0            0            0            0            0            0            0            0

      Maui County                                                        46,315          93,567       141,070     186,301      235,139      291,978      359,541      418,998      467,530      517,951      565,037      618,554
       Maui                                                              44,906          90,882       136,461     180,490      227,896      282,954      348,797      406,473      453,648      502,542      548,127      599,612
       Maui only                                                              0               0             0           0            0            0            0            0            0            0            0            0

        Moloka'i *                                                         2,262          4,466         6,736       8,679       10,895       13,360       16,283       18,723       21,530       23,950       25,968       28,717
        Moloka'i only *                                                        0              0             0           0            0            0            0            0            0            0            0            0
         ā
         ā
        L na'i *                                                           1,972          4,234         6,827       8,980       11,662       14,456       17,203       20,040       22,685       24,941       27,143       30,133
        L na'i only *                                                          0              0             0           0            0            0            0            0            0            0            0            0

      Big Island                                                         45,340          90,661       135,683     178,904      221,099      275,552      335,496      390,028      437,124      484,115      527,318      578,119
        Kona side                                                        32,831          65,707        98,919     131,846      163,247      203,743      249,159      290,726      325,624      360,786      393,040      430,848
        Hilo side                                                        25,892          50,585        74,722      99,274      122,468      151,307      182,358      209,731      235,761      260,501      283,366      310,640
      Big Island only                                                         0               0             0           0            0            0            0            0            0            0            0            0

    Any Neighbor Island                                                  85,095        170,821        258,752     339,759       425,087      532,633      652,356      760,766      847,235      938,747    1,024,562    1,124,402
     NI only                                                                  0              0              0           0             0            0            0            0            0            0            0            0
     Oahu & NI                                                           85,095        170,821        258,752     339,759       425,087      532,633      652,356      760,766      847,235      938,747    1,024,562    1,124,402
     Any one island only                                                233,528        460,173        730,855     971,974     1,230,683    1,513,344    1,815,194    2,138,737    2,397,633    2,654,822    2,918,682    3,209,957
                      Multiple Islands                                   85,095        170,821        258,752     339,759       425,087      532,633      652,356      760,766      847,235      938,747    1,024,562    1,124,402
                    Avg. Islands Visited                                   1.38           1.38           1.37        1.37          1.36         1.37         1.37         1.37         1.37         1.37         1.37         1.37

    Average Length of
    Stay in Hawaii                                                          8.26            7.72          7.45        7.32         7.31         7.35         7.42         7.45         7.40         7.35         7.34         7.38

    ACCOMMODATIONS
     Plan to stay in Hotel                                              229,451        464,647        735,830     977,197     1,231,957    1,519,734    1,831,860    2,145,684    2,415,850    2,685,166    2,948,647    3,230,638
     Hotel only                                                         202,018        407,898        646,309     858,127     1,085,073    1,337,553    1,607,025    1,883,780    2,126,521    2,366,537    2,601,414    2,848,659
     Plan to stay in Condo                                               33,274         64,919         99,941     130,406       159,748      195,659      240,684      290,218      319,272      351,167      383,801      426,668
     Condo only                                                          22,379         42,793         64,660      85,035       104,431      126,923      153,652      187,321      206,694      227,537      248,905      277,833
     Plan to stay in Timeshare                                           20,658         37,446         57,089      76,944        97,315      122,477      148,629      176,039      194,618      215,174      235,030      253,824
     Timeshare only                                                      13,481         23,751         36,078      49,414        63,266       78,788       95,104      113,585      125,945      139,686      152,769      164,772

      Cruise Ship                                                         9,325          17,824        26,977      38,912       49,066       59,989       72,078       82,133       93,833      103,383      112,604      123,537
      Friends/Relatives                                                  37,655          70,838       110,668     144,597      185,624      234,829      283,551      332,368      363,460      395,500      433,296      485,816
      Bed & Breakfast                                                     2,395           5,387         7,619       9,762       12,315       14,873       17,872       20,977       23,371       26,627       28,864       31,873
      Other                                                               8,094          14,486        21,079      26,225       32,810       39,226       47,282       54,525       60,197       64,506       69,869       75,748
                                            ā

    * Sample sizes for Moloka'i and L na'i are relatively small.


Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                                                                       Page 9 of 12
    O'ahu                                                               JAN             FEB          MAR         APR        MAY         JUN         JUL         AUG         SEP         OCT         NOV          DEC
    2010 Preliminary YTD                                                2010            2010         2010        2010       2010        2010        2010        2010        2010        2010        2010         2010

    PURPOSE OF TRIP
     Pleasure (Net)                                                     247,233        498,725       783,045   1,038,434   1,305,491   1,614,252   1,951,024   2,303,861   2,578,299   2,846,058   3,108,697    3,402,414
       Honeymoon/Get Married                                             24,922         52,835        83,251     116,689     157,145     197,369     229,165     258,492     297,680     345,202     384,087      417,100
          Honeymoon                                                      22,502         46,630        72,587     101,910     138,129     173,985     202,219     227,446     262,175     305,323     340,025      370,078
          Get Married                                                     4,816         10,811        18,545      25,815      33,899      42,031      47,811      53,876      61,638      70,051      78,714       83,868
       Pleasure/Vacation                                                224,589        451,042       708,188     933,921   1,165,347   1,437,842   1,746,416   2,074,010   2,313,522   2,537,772   2,765,738    3,029,548

      Mtgs/Conventions/Incentive                                         17,707          30,701       46,904     60,994      72,397      88,013     112,417     122,954     141,430     168,245     197,596      224,461
       Conventions                                                       12,448          18,494       27,319     33,696      38,326      46,270      64,837      70,840      80,324      96,763     116,626      138,138
       Corporate Meetings                                                 3,227           6,131        9,331     13,140      16,484      20,913      24,413      27,454      31,811      36,809      41,372       44,035
       Incentive                                                          2,437           6,850       11,409     16,079      19,804      23,211      26,251      28,039      33,063      39,278      45,395       48,296

      Other Business                                                     15,082          27,933       42,822     56,757      70,645      85,912     101,379     117,880     133,157     148,726     166,364      179,178
      Visit Friends/Rel.                                                 32,224          63,047      102,034    136,847     178,834     227,653     276,071     325,512     355,663     389,013     427,161      479,067
      Gov't/Military                                                     11,116          19,930       31,099     39,489      49,991      59,726      71,491      82,120      92,005     100,181     108,413      113,594
      Attend School                                                       2,357           3,125        4,093      4,628       5,850       7,005       8,595      12,643      14,145      14,683      15,283       16,455
      Sport Events                                                        4,169           8,015       12,514     16,073      19,227      23,095      26,019      32,874      38,579      42,557      48,239       72,648

    TRAVEL STATUS
     % First Timers                                                         38.0            39.5        39.9        40.0        40.6        40.8        40.7        40.0        40.4        40.7        40.7         40.4
     % Repeaters                                                            62.0            60.5        60.1        60.0        59.4        59.2        59.3        60.0        59.6        59.3        59.3         59.6
     Average # of Trips                                                     4.91            4.74        4.61        4.60        4.56        4.54        4.53        4.61        4.57        4.55        4.55         4.59

      Group Tour                                                         43,881         92,166       144,132     189,318     240,226     295,937     343,967     385,200     435,374     485,510     535,901      587,584
      Non-Group                                                         274,742        538,828       845,476   1,122,416   1,415,545   1,750,040   2,123,583   2,514,302   2,809,493   3,108,059   3,407,343    3,746,775

      Package Trip                                                      122,553        252,721       410,726    548,699     700,281      871,575   1,045,866   1,226,041   1,393,477   1,552,187   1,697,195    1,853,575
      No Package                                                        196,070        378,273       578,882    763,035     955,490    1,174,402   1,421,684   1,673,461   1,851,390   2,041,382   2,246,049    2,480,784

      Net True Independent                                              189,480        362,195       557,410    734,765     919,809    1,131,883   1,373,568   1,619,003   1,789,151   1,972,121   2,168,413    2,395,446

    ** Change represents absolute change in rates rather than percentage change in rate.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                                                             Page 10 of 12
   2011 Preliminary
   2010 Preliminary                                            JAN         FEB      MAR        APR     MAY     JUN     JUL     AUG     SEP     OCT     NOV      DEC
   O'ahu Percent Change 2011 YTD                              %chng       %chng     %chng     %chng   %chng   %chng   %chng   %chng   %chng   %chng   %chng    %chng

   TOTAL VISITORS                                                 12.9%     12.3%      7.9%
   Domestic                                                       12.0%     13.1%     11.4%
   International                                                  14.2%     11.5%      3.4%
   VISITOR DAYS                                                   11.1%     11.9%     10.0%
   AVERAGE DAILY CENSUS                                           11.1%     11.9%     10.0%
   TOTAL AIR SEATS (EST)                                           4.7%      5.1%      4.5%

   ISLANDS VISITED
     O'ahu                                                        12.9%     12.3%      7.9%
     O'ahu only                                                   13.7%     13.4%      7.2%

     Kaua'i                                                       1.7%       5.9%     10.0%
     Kaua'i only

     Maui County                                                  10.6%      9.3%     13.0%
      Maui                                                         9.2%      8.1%     12.7%
      Maui only

       Moloka'i *                                                 11.3%      9.9%     53.9%
       Moloka'i only *
        ā
        ā
       L na'i *                                                   18.7%     12.9%     53.2%
       L na'i only *

     Big Island                                                    3.2%      4.5%      4.3%
       Kona side                                                   5.5%      7.0%      6.7%
       Hilo side                                                  -4.0%      0.4%      4.7%
     Big Island only

   Any Neighbor Island                                            10.9%      9.6%      9.7%
    NI only                                                          NA        NA        NA
    Oahu & NI                                                     10.9%      9.6%      9.7%
    Any one island only                                           13.7%     13.4%      7.2%
                     Multiple Islands                             10.9%      9.6%      9.7%
                   Avg. Islands Visited                           -1.8%     -1.5%      0.7%

   Average Length of
   Stay in Hawaii                                                 -1.7%     -0.4%      2.0%

   ACCOMMODATIONS
    Plan to stay in Hotel                                         16.1%     14.7%      8.3%
    Hotel only                                                    16.6%     14.9%      8.2%
    Plan to stay in Condo                                         21.6%     19.0%     17.9%
    Condo only                                                    16.2%     14.5%     18.2%
    Plan to stay in Timeshare                                     -3.4%     -1.1%     -2.0%
    Timeshare only                                                -7.4%     -2.7%     -2.8%

     Cruise Ship                                                  -7.5%      3.1%      5.1%
     Friends/Relatives                                            -2.6%      1.9%      1.6%
     Bed & Breakfast                                               7.0%      2.2%      8.9%
     Other                           ā                             2.1%     -7.6%     -9.3%

   * Sample sizes for Moloka'i and L na'i are relatively small.

Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                            Page 11 of 12
   2011 Preliminary
   2010P                                                     JAN           FEB          MAR           APR       MAY     JUN     JUL     AUG     SEP     OCT     NOV      DEC
   O'ahu Percent Change 2011 YTD                            %chng         %chng         %chng        %chng     %chng   %chng   %chng   %chng   %chng   %chng   %chng    %chng

   PURPOSE OF TRIP
    Pleasure (Net)                                             13.5%         10.8%          6.2%
      Honeymoon/Get Married                                    14.1%          9.5%          5.3%
         Honeymoon                                             10.4%          7.4%          4.9%
         Get Married                                           18.1%         24.5%          7.7%
      Pleasure/Vacation                                        13.4%         11.0%          6.3%

     Mtgs/Conventions/Incentive                                10.3%         51.6%         52.4%
      Conventions                                             -16.4%         29.9%         49.1%
      Corporate Meetings                                       94.5%         90.8%         71.3%
      Incentive                                                53.9%         79.8%         49.9%

     Other Business                                            11.1%         11.6%          7.0%
     Visit Friends/Rel.                                         4.6%          7.2%          4.2%
     Gov't/Military                                           -16.4%         -6.2%         -6.8%
     Attend School                                             -9.0%         -3.2%         -8.5%
     Sport Events                                             177.6%         98.1%         60.8%

   TRAVEL STATUS
    % First Timers **                                            0.3            0.1          0.2
    % Repeaters **                                              -0.3           -0.1         -0.2
    Average # of Trips                                          0.0%          -0.8%        -0.7%

     Group Tour                                                14.2%         18.8%          5.6%
     Non-Group                                                 12.7%         11.2%          8.3%

     Package Trip                                              19.0%         15.5%          6.4%
     No Package                                                 9.2%         10.2%          8.9%

     Net True Independent                                       9.1%          9.5%          8.4%

   ** Change represents absolute change in rates rather than percentage change in rate.

   Notes: Domestic and international visitor days may not add up to the total due to rounding and balancing.




Source: Hawai'i Tourism Authority
Department of Business, Economic Development and Tourism - Research and Economic Analysis Division                                                                     Page 12 of 12

				
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