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experience and skills

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									        Tara L. Pladsen  11477 John Dory Way, Jacksonville, FL 32223  (p) 904.504.8339  tara@unknowncreative.net


PROFILE
    Creative, driven and results-producing Marketing Professional with a strong record of accomplishment in developing and
    implementing business solutions and comprehensive marketing strategies in support of business goals and objectives. Solid
    leadership skills; able to build and guide top-performing teams. Experienced in national brand management with demonstrated
    success in establishing strong brand integrity and consistent messaging across multiple media platforms. Maintain keen
    awareness of current trends, best practices and evolving technologies. Passion for creative problem-solving and implementing
    technical solutions. Reputation for honest, confident, and warm communication style.

EXPERIENCE AND SKILLS
        Experience:                                                     Skills
        Senior Management                                               Excellent People Leadership
        Brand Establishment and Management                              Analytical, Innovative and Creative Problem-Solving
        Project Management                                              Building and Maintaining Strong Business Relationships
        Strategic Marketing and Advertising                             Adept with all Adobe Creative Suite Programs including
        Graphic Design and Creative Direction                           Photoshop, Illustrator, InDesign, Flash, and Dreamweaver
        Website Design and Development                                  Technical Knowledge of Website and Interface Design; html,
                                                                        xml, java script and css coding


EMPLOYMENT HISTORY
    Unknown Creative (Name of Sole-Proprietorship)                                                                 July, 2006-Present
    Sole Proprietor of Creative Service Agency
    Independent Marketing, Branding and Technical Solutions Consultant
         Analyze business models, industry trends, and internal support needs to develop strategic marketing programs to increase
          profitability and strengthen brand messaging.
         Define marketing strategies by leading brand workshops, identifying industry trends, target audience and competitive
          differentiators.
         Design, create, and modify user interface pages to best reflect brand messaging .
         Develop efficient marketing solutions and design impactful marketing materials.
         Valuable client relationships include: Suddath Relocation Services, Celebration Church, Weingarten Realty(Houston),
          Family First Mortgage (Pennsylvania), MindFire Inc. (California), Respimed, Infusion Technologies, Isokern Industries, First
          Choice Respiratory, Mayhugh Drugs, Seawell Custom Homes, All Florida Respiratory, Holland Creative Services , , First
          Choice Home Repair, First Coast Home Management


    Regency Centers (Publicly Traded REIT)                                                                      May, 2000-July, 2006
    Corporate Marketing Manager/Art Director
         Managed Corporate Marketing Department which included art-directing and managing a national team of graphic designers
          and junior marketing managers. Developed and promoted team members throug h professional training and mentorship to
          help achieve their professional goals.
         Effectively managed the consistency and integrity of the corporate brand including the development of creative guidelines
          and keeping an inter-departmental team on an aggressive schedule.
         Developed project schedules, monitored team progress, and met delivery deadlines .
         Maintained awareness of REIT industry trends and internal support needs to develop strategic marketing programs to
          increased marketing ROI and industry presence.
         Developed file and data management processes for inter -departmental use.
         Worked with key personnel to define strategies and technical solutions, determined requirements, and developed functional
          designs based on business needs, objectives and existing sys tems infrastructure.
         Created corporate presentations, marketing requirement documents (MRDs), sales collateral, and demos.
         Responsible for all internal and external marketing content including brochures, brand collateral , advertising campaigns,
          video demonstrations, training documentation, trade shows and website content.
         Maintained corporate website
         Managed annual report development in congruence with brand objectives
         Founded training program for new marketing team members on corporate systems, network and internal information
          systems
         Established and implemented metrics to determine and improve best practices within the department
       Responsible for six-figure annual department budget.
       Conceptualized and executed plan for improving internal information shar ing systems to increase department efficiency.

    ACCOMPLISHMENTS
      Decreased annual department spending by over $750K by evaluating current marketing budget, ROI, best practices, and
       accessing internal talent and resources.
      Oversaw annual national corporate fundraising campaign for United Way and surpassed previous years record by 40% through
       strategic and creative internal brand initiatives..
      Spearheaded and implemented corporate rebranding; conducted 35 training workshops throughout 19 offices nationwide
       which resulted in a positive reception of the brand initiatives.
      Restructured department which increased efficient alignment of resources, more precise measurement of output, and
       refinement of internal processes.
      Promoted three times within six years.



    Marketing Coordinator                                                                                                1997-2000
    Busch & Company (Land Title Research Company)
    Job Description:
       Managed marketing and advertising activities including B2B marketing, direct -mail efforts, corporate communications and
        website operation
       Developed creative print and marketing collateral and communicated with senior management to ensure marketing activities
        aligned with business goals


    Freelance Graphic Designer                                                                                           1995-1997
    Client Work: Bolles High School, San Jose Episcopal Church and Day School, L&R Cleanin g Company, ALRA Sleep
    Diagnostics, Digital Pages, Something Extra, Plan-It Event Planners



EDUCATION
    BS, Communications                                                                                               August, 2000
    University of North Florida, Jacksonville, FL
    Major: Marketing & Advertising Track
    Minor: Graphic Design
    Graduated Summa Cum Laude
    3.9 GPA


PROFESSIONAL AFFILIATIONS
    American Marketing Association
    Art Directors Guild of America
    American Institute of Graphic Arts
    National Association of Photoshop Users

								
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