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Tara L. Pladsen 11477 John Dory Way, Jacksonville, FL 32223 (p) 904.504.8339 firstname.lastname@example.org PROFILE Creative, driven and results-producing Marketing Professional with a strong record of accomplishment in developing and implementing business solutions and comprehensive marketing strategies in support of business goals and objectives. Solid leadership skills; able to build and guide top-performing teams. Experienced in national brand management with demonstrated success in establishing strong brand integrity and consistent messaging across multiple media platforms. Maintain keen awareness of current trends, best practices and evolving technologies. Passion for creative problem-solving and implementing technical solutions. Reputation for honest, confident, and warm communication style. EXPERIENCE AND SKILLS Experience: Skills Senior Management Excellent People Leadership Brand Establishment and Management Analytical, Innovative and Creative Problem-Solving Project Management Building and Maintaining Strong Business Relationships Strategic Marketing and Advertising Adept with all Adobe Creative Suite Programs including Graphic Design and Creative Direction Photoshop, Illustrator, InDesign, Flash, and Dreamweaver Website Design and Development Technical Knowledge of Website and Interface Design; html, xml, java script and css coding EMPLOYMENT HISTORY Unknown Creative (Name of Sole-Proprietorship) July, 2006-Present Sole Proprietor of Creative Service Agency Independent Marketing, Branding and Technical Solutions Consultant Analyze business models, industry trends, and internal support needs to develop strategic marketing programs to increase profitability and strengthen brand messaging. Define marketing strategies by leading brand workshops, identifying industry trends, target audience and competitive differentiators. Design, create, and modify user interface pages to best reflect brand messaging . Develop efficient marketing solutions and design impactful marketing materials. Valuable client relationships include: Suddath Relocation Services, Celebration Church, Weingarten Realty(Houston), Family First Mortgage (Pennsylvania), MindFire Inc. (California), Respimed, Infusion Technologies, Isokern Industries, First Choice Respiratory, Mayhugh Drugs, Seawell Custom Homes, All Florida Respiratory, Holland Creative Services , , First Choice Home Repair, First Coast Home Management Regency Centers (Publicly Traded REIT) May, 2000-July, 2006 Corporate Marketing Manager/Art Director Managed Corporate Marketing Department which included art-directing and managing a national team of graphic designers and junior marketing managers. Developed and promoted team members throug h professional training and mentorship to help achieve their professional goals. Effectively managed the consistency and integrity of the corporate brand including the development of creative guidelines and keeping an inter-departmental team on an aggressive schedule. Developed project schedules, monitored team progress, and met delivery deadlines . Maintained awareness of REIT industry trends and internal support needs to develop strategic marketing programs to increased marketing ROI and industry presence. Developed file and data management processes for inter -departmental use. Worked with key personnel to define strategies and technical solutions, determined requirements, and developed functional designs based on business needs, objectives and existing sys tems infrastructure. Created corporate presentations, marketing requirement documents (MRDs), sales collateral, and demos. Responsible for all internal and external marketing content including brochures, brand collateral , advertising campaigns, video demonstrations, training documentation, trade shows and website content. Maintained corporate website Managed annual report development in congruence with brand objectives Founded training program for new marketing team members on corporate systems, network and internal information systems Established and implemented metrics to determine and improve best practices within the department Responsible for six-figure annual department budget. Conceptualized and executed plan for improving internal information shar ing systems to increase department efficiency. ACCOMPLISHMENTS Decreased annual department spending by over $750K by evaluating current marketing budget, ROI, best practices, and accessing internal talent and resources. Oversaw annual national corporate fundraising campaign for United Way and surpassed previous years record by 40% through strategic and creative internal brand initiatives.. Spearheaded and implemented corporate rebranding; conducted 35 training workshops throughout 19 offices nationwide which resulted in a positive reception of the brand initiatives. Restructured department which increased efficient alignment of resources, more precise measurement of output, and refinement of internal processes. Promoted three times within six years. Marketing Coordinator 1997-2000 Busch & Company (Land Title Research Company) Job Description: Managed marketing and advertising activities including B2B marketing, direct -mail efforts, corporate communications and website operation Developed creative print and marketing collateral and communicated with senior management to ensure marketing activities aligned with business goals Freelance Graphic Designer 1995-1997 Client Work: Bolles High School, San Jose Episcopal Church and Day School, L&R Cleanin g Company, ALRA Sleep Diagnostics, Digital Pages, Something Extra, Plan-It Event Planners EDUCATION BS, Communications August, 2000 University of North Florida, Jacksonville, FL Major: Marketing & Advertising Track Minor: Graphic Design Graduated Summa Cum Laude 3.9 GPA PROFESSIONAL AFFILIATIONS American Marketing Association Art Directors Guild of America American Institute of Graphic Arts National Association of Photoshop Users
"experience and skills"