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PTC Introduces Creo Design Software
October 28, 2010 10:26 AM ET

PTC PMTC, The Product Development Company®, today unveiled Creo™
design software. Creo is being designed as a scalable suite of interoperable,
open, and easy-to-use product design apps. The Creo vision and strategy,
first introduced in June at the PTC/USER World Event as Project Lightning,
recognizes that product development involves many different users with
different needs at different points in the product lifecycle. Unlike solutions to
date, Creo is designed to remedy lingering, unaddressed problems that have
plagued CAD for decades.

“Creo is being specifically created to solve the big problems remaining in the
mechanical CAD market: usability, interoperability, assembly management
and technology lock-in,” said James E. Heppelmann, president and CEO, PTC.
“By providing the right-size product design apps for each participant in a
company’s extended product development team, Creo will enable more
people to participate earlier and more fully in the product development
process, significantly expanding innovation capacity.”

“Historically companies have made significant investments in CAD
applications that bind them into inflexible business processes and design
practices dictated by the specific visual authoring or simulation application
that they pick. PTC's game-changing vision to release a highly flexible CAD
application in a new code base, while sticking to existing file formats under
the Creo portfolio, is expected to rejuvenate the mature CAD market and
open up a path for non-PTC CAD users to move easily on a flexible visual
design platform,” says Sanjeev Pal, research manager, IDC.

Highlights of planned apps include:

   •   AnyRole Apps™
       Will offer customers the right tool, for the right user at the right
       time, enabling everyone in the organization to participate in the
       product development process. The result: new ideas, creativity,
       and personal efficiency are unlocked.
   •   AnyMode Modeling™
       Will provide the industry’s only true multi-paradigm design
       platform, enabling users to design in 2D, 3D direct, or 3D
       parametric. Data created in any mode will be fully accessible and
       reusable in any other mode, allowing each user to work with
       their own or another user’s data in their paradigm of choice.
       Additionally, Creo’s AnyMode Modeling will let users seamlessly
       switch between modes without losing intelligence or design
       intent, unlocking teamwork efficiency.
   •   AnyData Adoption™
       Will enable users to incorporate data from any CAD system and
       unlock multi-CAD design efficiency and value. Valuable
       information created throughout the product development process
       in the Creo product design apps will be able to be accessed and
       reused by others throughout the product development process.
       Further, Creo will enable reuse of data from legacy systems,
       reducing the typically high switching costs which drive
       technology lock-in.
   •   AnyBOM Assembly™
       Will give teams the power and scalability needed to create,
       validate and reuse information for highly configurable products.
       Using BOM-driven assemblies and a tight integration with PTC’s
       Windchill® PLM software, customers will be able to unlock and
       realize unprecedented levels of efficiency and value across teams
       and the extended enterprise.
“We believe Creo could be significant and a positive advance in PTC's product
offerings.” said Mike Galbraith, Global Engineering Systems & Services, Tyco
Electronics. Creo could allow the teams involved in designing new products
and bringing them to market...across different functions, different locations,
etc... to productively use the same toolset throughout the product life-cycle
process. We're looking forward to working with PTC and their other partners
in shaping these new capabilities."

“Creo is being designed to allow product development organizations to do
what they do best – innovate and develop great products free from the
constraints imposed by the tools they depend on,” said Brian Shepherd,EVP
Product Development, PTC. “Many customers are trapped by legacy tools and
locked into technologies that may no longer meet their needs. High switching
costs make it difficult to migrate to a new technology, application or vendor
and retire old tools. “We expect Creo will eliminate the pressure to
standardize on a single vendor or technology platform.”
Heppelmann concluded, “By leveraging a core set of technology assets
unique to PTC, we are once again redefining a market plagued by seemingly
insurmountable challenges.”

Existing Brands

PTC’s current design software product families and associated modules,
extensions and packages are beingrebranded in alignment with the functional
capabilities provided by each product.
  •   Pro/ENGINEER® becomes Creo Elements/Pro™
  •   CoCreate® becomes Creo Elements/Direct™
  •   ProductView® becomesCreo Elements/View™
Data created in these applications will be fully upwards compatible with the
Creo family of products.

For more information please visit:


PTC expects Creo1.0 to be available during mid-year 2011.

The timing of any product release, and any features or functionality
thereof, are subject to change at PTC’s discretion.

To learn more about Creo, please visit

About PTC(

PTC PMTC, The Product Development Company®, develops, markets and
supports product development software solutions and related services that
help companies achieve their product development strategies and optimize
their processes. Using the company’s tightly integrated CAD and enterprise
PLM solutions, organizations are better able to create and manage product
information throughout the lifecycle for optimal product development

This press release contains forward-looking statements about the anticipated
effects of Creo on the CAD market and the expected release and features of
Creo.Creo may not have the effects we expect on the market, may not be
adopted by customers as we expect, and may not generate the revenue we
expect.Further, the timing of the release of Creo, and any planned apps,
features or functionality thereof, may be delayed and may be changed at
PTC's discretion.

PTC and its logo, The Product Development Company, Creo, Pro/ENGINEER,
CoCreate, ProductView, Windchill, AnyMode Modeling, AnyData Adoption,
AnyRole Apps, AnyBOM Assembly, Elements/Pro, Elements/Direct and
Elements/View are trademarks or registered trademarks of Parametric
Technology Corporation or its subsidiaries in the United States and other

Photos/Multimedia Gallery Available:

Corporate Communications
Anita Berryman, 781-370-6619

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