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									Sóller endorses Serra de Tramuntana candidacy
Sóller become the first of the Serra de Tramuntana municipalities to show its endorsement of the
candidacy for UNESCO World Heritage status by placing informational signage at each entrance.
                                                          The President of the Consell de Mallorca, Francina
                                                         Armengol, and the mayor of Sóller, Josep Lluís Colom,
                                                         attended today's symbolic ceremony in which the
                                                         municipality of Sóller showed its support for the Serra de
                                                         Tramuntana candidacy for UNESCO World Heritage status,
                                                         in the Cultural Landscape category.

                                                     The event served for unveiling the informational signage
                                                     installed in one of the first Serra de Tramuntana
                                                     municipalities to pledge its support to the possible
                                                     declaration by publicly posting its endorsement.
                                                     Sóller unanimously voted to support the Serra de
                                                     Tramuntana candidacy for UNESCO World Heritage status
                                                     during the plenary assembly held on July 27. Numerous
                                                     other towns from Mallorca have also become backers of the
                                                     candidacy, including: Felanitx, Esporles, Algaida, Vilafranca
de Bonany, Sant Llorenç des Cardassar, Binissalem and the city of Palma.
Also attending today's event were the Councilor for Territorial Planning, Maria-Lluïsa Dubon; the Councilor for the
Environment, Magdalena Tugores; and members of the municipal corporation of Sóller.

Armengol pointed out that the signage is another step forward for the Serra candidacy toward World Heritage
status, and is aimed at informing both visitors and the local population of Mallorca about the proposal. She said it
is part of a continued effort to achieve the UNESCO declaration, which would be a huge boost for the Serra de
Tramuntana communities. For his part, Sóller mayor Josep Lluís Colom expressed gratitude for picking Sóller to
kick off the municipalities' signposting campaign to back the Serra candidacy, and said that support must come
from all Mallorcans.

The Department of Public Works of the Consell de Mallorca, with the collaboration of several municipal councils
on the island, installed the signs at the various entrances to Sóller. Other towns around the island will gradually
join the campaign.

Throughout the preparation process for the Serra candidacy, the Consell de Mallorca has focused on promoting
citizen participation, something that UNESCO considers important for earning the declaration. On that note, the
candidacy has already tallied more than 13,933 endorsements as well as 9,753 fans on Facebook.

The candidacy additionally includes a management plan for the cultural landscape of the Serra de Tramuntana
mountain range, a document created through a participatory process of more than 50 entities and citizen
associations that also includes a specific set of proposals and needs for ensuring the future preservation of the
Serra de Tramuntana and its resident population.

The Consell de Mallorca, which has been working on the Serra de Tramuntana candidacy for World Heritage
status since 2008, will have to wait for UNESCO's decision to be announced during the first half of 2011 to find
out if the Serra earns the sought-after declaration.
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