The Media Functions and Issues The Media • Comprised of Radio, TV, Internet, Print (newspapers and magazines) • Importance – 1st Amendment to the constitution. • “Congress shall make no law abridging the freedom of the press.” • Goal was to provide for a full wide-ranging discussion of public affairs. 7 primary functions Political • Cover the activities of Government • Watch for wrongdoing. • Provide information Bush Denies Racial Component to Response By JENNIFER LOVEN, Associated Press Writer to base decisions. NEW ORLEANS - President Bush denied Monday there was any racial component to people being left behind after Hurricane Katrina, despite suggestions from some critics that the response would have been quicker if so many of the victims hadn't been poor and black 7 Primary Functions Economic • Provide information about products, goods and services. • Report basic indicators of economic well being. Confidence Drops in September on Katrina By JEANNINE AVERSA, AP Economics Writer WASHINGTON - Consumer confidence tumbled in early September as Hurricane Katrina made people feel increasingly anxious about the economy's prospects and their own in the months ahead, according to figures released Friday. 7 Primary Functions Sentry • Look out for what lies ahead of us or future challenges. • Examples technology, life style, crime trends. Samsung Unveils New Flash Memory Chip SEOUL, South Korea - Samsung Electronics Co. on Monday unveiled a new flash memory chip it says will double storage capacity on portable music players and other mobile devices 7 Primary Functions Record Keeping • Report basic information/statistics. • Births, deaths, sports scores, election results, economic data, etc… Seattle Seahawks quarterback Matt Hasselbeck releases a pass against the Carolina Panthers during the third quarter of the NFC championship football game Sunday, Jan. 22, 2006 in Seattle. The Seahawks won the game, 34-14. (AP Photo/John Froschauer) 7 Primary Functions Entertainment • Fulfills the need to provide variety. • Comics, horoscopes, strange but true, etc… "The Da Vinci Code" lead Tom Hanks and director Ron Howard, right, take part in a promotion of their film at the 2006 Consumer Electronics Show in Las Vegas Jan. 5, 2006. Based on Dan Brown's esoteric thriller about code-breaking and conspiracy, the film will debut at the Cannes Film Festival and in French theaters on May 17, the festival said Saturday, Jan. 21, 2006. The rest of the world will have to wait two days, until May 19.(AP Photo/Damian Dovarganes) 7 Primary Functions Social • Provides a relationship that connects people. • Typically human interest stories of bravery, courage etc… Volunteers Try to Reunite Kids, Relatives By PAM EASTON, Associated Press Writer Tue Sep 13, 3:39 AM ET HOUSTON - Sixteen-year-old Reshad Batiste was separated from his grandmother during the chaotic evacuation of the Louisiana Superdome. He ended up in Texas; she was taken to Kentucky. 7 Primary Functions Marketplace • Provides a forum or place where the general public can go to air concerns and possibly have them investigated. • Editorial and opinion pieces. Equitable coverage. The father of US woman journalist Jill Carroll, seen here in a September 2005 Christian Science Monitor(CSM) handout, urged those holding his daughter in Iraq to set her free, in a statement read on CNN television(AFP/HO/File/Delphine Minoui) 7 Primary Functions • Political • Economic • Sentry • Record Keeping • Entertainment • Social • Marketplace • What should the primary focus be? Let’s look at the Journal Sentinel. • Assignment A final word on Functions • Different sources of the Media emphasize different functions. • It is good to arm yourselves with a variety of sources. • Do you expect to find the same news stories in the N.Y. Times as the Journal/Sentinel? 3 Primary Changes in the Media • (1) Cable TV • (2) Internet • (3) Digital recording technology. • How have these innovations changed the reporting of the news? 3 primary effects • 1. 24/7 news reporting. • 2. More competition. • This often forces media outlets to find their niches and specialize. • It also forces them to “fill” their time slots. • 3. The use of film footage from amateur video recordings. Everyone is a journalist. • Should they be??? Tactics to look out for • Bias – Fox news versus CNN. • Sensationalism – exaggeration of the news and the use of specific tactics to gain viewers. • When and why did the transformation take place? Sensationalized tactics • In your face reporting. • On the scene – Helicopters, satellites • Rumor Reporting. • Personal Narratives. • Eye catching lead ins • Scare tactics. Sensationalism Assignment • Every other week you will have the assignment of seeking out articles or news stories you feel have been sensationalized. • You will be given two direction sheets to help you with this assignment.