Lafferty Cards Asia 2008 Conference & Exhibition Cards and Payments Re-invented 6-7 November 2008, Shangri-La Hotel, Bangkok Key contributors: Farhad Irani Global Head of Credit Cards and Personal Loans, Standard Chartered Bank Surath Chatterjee Regional Head of Cards Asia Pacific, Citibank Paul Skiadas Executive Vice President, GE Money Asia Howard Allen CEO, Research and Advisory, Lafferty Group Asia-Pacific Vincent Chiang CEO, Pacific Credit Card Center, Bank of Communications Laurel Powers-Freeling CEO, Dubai Group Ajay Kanwal Head of Consumer Banking, Standard Chartered Bank Hiroshi Tamano Managing Director, DoCoMo Europe Poh Mui Hoon CEO, NETS Karl Westvig CEO, RCS Group – a member of the Foschini retailing group in South Africa Michael Walters Director, Edgar, Dunn & Company Stephen YW Chang Executive Director, Head of Cards, Asia Pacific, JP Morgan Chase, Treasury Services www.lafferty.com Sponsors Function Host Media Partner Official Banking Association In Association with Cards Personal Message from Michael Lafferty The cards industry has always been, without doubt, the most exciting sector of retail financial services. Recent innovations and developments within the global banking environment mean that cards and payments are now at the forefront of industry attempts to provide best-in-class customer service. Cards are ‘Re-invention’ of your cards business is now the key to magic – and future success. so is the cards Since our last cards event in Asia there have been significant changes business in the global cards and payments landscape: ♦ Card payment companies have floated on the stock market and achieved unimaginable valuations ♦ Debit cards have exploded in popularity around the world and now exceed credit cards in both numbers and volume ♦ Prepaid cards and prepaid commerce in general has surpassed all expectations ♦ Banks have re-evaluated the role of merchant acquiring and processing to their business, often spinning off or selling these units ♦ Private equity houses have taken considerable stakes in parts of the industry ♦ Global regulation has had a significant effect on interchange and market access So what does the future hold? Lafferty Cards Asia 2008 will feature an international panel of cards and payments experts who will help shed light on these developments and explain how, through ‘re-invention’, cards business in Asia can profit from them. The programme will address issues such as profitability, innovation and sustainability including: ♦ Re-inventing the credit card to make it more appealing and target new market segments ♦ De-coupling of the debit card to make it a profit centre in its own right ♦ Changing the dynamics of merchant acquiring ♦ Mobile and contactless payments opportunities ♦ How to make profits from prepaid cards – global success stories and how they can be applied to your business model This is just a taste of what we plan to debate and discuss in Bangkok in November. Join me to get the full picture and put in place the building blocks to ”reinvent“ your cards business. W www.laffertycardsasia.com E firstname.lastname@example.org T Elaine Teo: + 65 9199 6342 Day One Thursday 6 November 2008 re-invent the credit card and Re-engineering technology 8.15 make it relevant for the new and operations to support 15.45 -16.20 Registration and consumer environment. growth Coffee break in the welcome coffee in This session will look at exhibition area New technology and increased the exhibition area innovations in credit cards regulation are changing the around the world. It will face of the cards and payments 16.20 -17.50 9.00 -10.40 examine how banks are landscape worldwide, driving Session Four Session One changing the rules of credit banks to re-orientate their card design to target emerging technology and operational Mobile & Contactless Keynote Session – segments in developed and capabilities to support growth. payments – The future Re-invention from the developing markets, and/or is not plastic This session looks at how top down maintain profitability in markets banks can optimise new where cards saturation is high Realising the mobile Welcome and global cards technologies such as enterprise and regulatory pressures are payments opportunity industry briefing architecture to make changes on the rise. After a few years of relative to the back office that deliver Michael Lafferty, Chairman, front-office results. neglect, mobile payments are Lafferty Group, and Chairman, Re-inventing the debit card once again the buzz word in International Cards and Debit cards have exploded in Integrating customer the global payments industry. Payments Council popularity around the world service into the cards New offerings are emerging and now exceed credit cards in back office all the time, some with more Keynote Session: both numbers and volume. likelihood of success than Re-invention from the Adopting a customer- Many banks, particularly in the others. top down orientated approach to process US, have invested significant optimisation is possible. The This session looks at how The world of retail banking is sums in re-inventing the debit best issuers are incorporating mobile payments can improve undergoing a period of card with a view to turning it customer feedback into the customer service and give a massive reorganisation and into a profit centre. project prioritisation process. bank a competitive advantage. change, with payment cards The session examines some of The objective is to ensure Attendees will learn how to at the forefront. the innovations around debit back office complexities do identify the correct application Leading industry players are cards and the success or not result in front office for their business model, and re-inventing their cards offering otherwise of recent attempts to embarrassments. how to overcome the to shape the transformation in de-commoditise the debit card. challenges of launching a This session will look at retail banking and lead the drive mobile payments offering. Re-inventing merchant strategies for successful to best in class customer service. acquiring integration of customer service Contactless cards and This keynote session will discuss objectives into back office The role of merchant acquiring enhanced customer what is meant by re-invention processes, including harmonising to banks in Asia is undergoing convenience of the payment cards business the product promise with and how a strategy of re- a sustained period of The future for contactless operational realities. invention can be implemented transformation. Amongst some cards is less assured than the in practice. It will look at the of the biggest banks there is a hyperbole would suggest. Meeting the regulatory role of innovation, and set-out move to establish joint ventures Among the myriad of issues challenge where the industry will go next. with third-parties, while many that could hinder growth are medium and small banks are International, regional and consumer concerns regarding looking to outsource altogether. national regulation is security and fraud issues and 10.40 -11.15 increasingly impacting the This session will evaluate the reluctance amongst banks to Coffee break in the cards and payments industry. invest in the technological causes driving market change exhibition area From actions to lower upgrades required to turn and the options open to interchange to requirements potential into reality. banks of all sizes within the 11.15 -12.45 to increase capital adequacy Asia-Pacific region. This session will hear from ratios, banks now more than Session Two some of the success and ever have to adapt to meet Re-inventing cards in 12.45 -14.15 new regulatory challenges. failures of current trials in the Networking Lunch in marketplace and learn how Asia – Profit from a fast- This session will look at the combining contactless cards evolving environment the exhibition area different types or regulation and mobile payments could affecting card issuers in the result in a compelling Re-inventing the credit card 14.15 -15.45 Asia Pacific region and beyond. consumer proposition. The traditional credit card Session Three It will examine the lessons model has served the Western that can be learned from the world well for the last 25 Cards operations and experiences of issuers elsewhere 17.50 -18.00 years. But as new types of technology – Back in the world, and how banks Chairman’s closing consumers in Asia emerge it is office best-practice for should prepare for forthcoming remarks and end of time for the region’s banks to headline results regulation in Asia. day one W www.laffertycardsasia.com E email@example.com T Elaine Teo: + 65 9199 6342 Day Two Friday 7 November 2008 markets with little or no data those entitled. Government This session will look at the 8.15 on customer risk the task agencies can make significant different methods by which Re-registration and becomes much harder. Throw cash handling cost savings credit cards can be used as a welcome coffee in in a global economic turndown and, with the opportunity to platform for cross-selling a the exhibition area and successful management add a general purpose e-purse range of alternative financial of the risks associated with to schemes, new revenues can service products, taking in market expansion becomes a be created whilst enhancing best practice from banks in 9.00 -10.30 massive challenge. public service provision. the US and beyond. Session One This session will look at credit This session will show how Business expansion – scoring issues with relevance technology is expanding the 15.30 -16.00 Take your cards offering to the Asia-Pacific region, reach of cards and how you can Coffee break in the into new markets customer acquisition strategies adapt your prepaid products exhibition area in new markets and to meet public services needs. Launching an international maintaining customer credit card offering satisfaction without raising 16.00 -17.30 exposure to bad debts. 12.40 -14.00 As credit cards become more Session Four Networking Lunch in established throughout the the exhibition area Closing Keynote Panel Asia-Pacific region, many 10.30 -11.10 domestic banks are looking to Discussion – Coffee break in the expand their card offering Cards & Payments in exhibition area 14.00 -15.35 internationally. Despite the Session Three Asia-Pacific: The next rewards on offer such moves 10 years have obvious risks and as 11.10 -12.40 Customer Loyalty – many international card The world of cards and Session Two Adding value to payments is at a point of launches fail as succeed. Prepaid – How increase profitability unprecedented change, Attendees to this session will bordering on revolution. The learn to identify the key drivers sustainable profits can Customer loyalty is more next 10 years will see the to a successful international be achieved from than offering reward industry transform beyond offering, including choosing prepaid cards points recognition. In an open-panel the right market, product, and In today’s highly competitive discussion attended by all launch strategy. Prepaid cards can be banking environment card speakers, the leaders in cards profitable issuers need to find new and and payments in Asia-Pacific Targeting the unbanked The prepaid card market is innovative ways to target new will discuss the following and low income – lessons booming with many banks customers, whilst retaining points. from the West now issuing prepaid cards as existing customers. Whether Reaping the benefits of part of an integrated ♦ Network developments they offer carbon offsets, air economic growth across the payments strategy. However, miles, free coffee or discount and the future for Visa region, Asian consumers are there remains a significant vouchers, the pressure is on to and MasterCard now demanding greater access uncertainty over the business identify innovative ways to ♦ Europe as a template for to retail financial products case for prepaid, with achieve long-term customer pan-Asian integration of such as credit cards. Emerging profitability a huge challenge loyalty, and then convert this segments, comprising the mass card networks across many segments of the loyalty into a profitable long affluent, low income, unbanked prepaid value chain. term relationship. ♦ Current and future and Islamic consumers – to regulation of the industry This session will examine This session will take in the name but a few – have specific where profits are being made different best practice needs that the right card ♦ Dis-intermediation of the from prepaid cards and the approaches used by issuers offering can fulfill. banks – the threat from importance of marketing to throughout the world to This session will examine the Telcos and other new the success of an offering. improve customer loyalty, emerging segments in the including the role of new entrants region and how they can be The evolution of cards in technology such as CRM and targeted. It will look at the the public sector tailoring offerings to specific opportunities and lessons in Smart local and central segments. segmentation that can be government departments are learned form the West. already delivering many public Cross-selling on the back services and payments on smart of a credit card offering Managing market and prepaid cards. Prepaid Cross-selling is a key objective expansion cards are already providing for the top retail banks and Market expansion is difficult convenience and choice for many now rely on the credit to achieve in the most benign citizens, and a discreet means card as a key tool to market of markets. But in emerging of delivering bursaries to other products. W www.laffertycardsasia.com E firstname.lastname@example.org T Elaine Teo: + 65 9199 6342 Lafferty Group Lafferty Group is dedicated to providing re-entered an area in which it has excelled for a quarter of a century. the highest standards of insight, objectivity and market intelligence to leaders in retail Conferences banking, cards & payments, consumer Lafferty Group is now back in the conference business, finance, wealth management and private which it first entered in 1982. After a huge response to Lafferty Cards Europe on 10-11 June in Milan, Lafferty banking. The group’s comprehensive Group is holding an additional three events: Lafferty Cards service offer includes: Central and Eastern Europe on 1-2 October 2008 in Budapest, Lafferty Retail Banking Asia on 16-17 Councils October 2008 in Bangkok and Lafferty Cards Asia on The councils provide research, intelligence and global 6-7 November 2008, also in Bangkok. networking services to key players in the retail banking and cards & payments industries. Members meet twice a International Trade Association Management year to network and brainstorm current industry issues A range of management services are provided by Lafferty and share best practices. Group to Prepaid International Forum, a not-for-profit cross-industry trade association established to represent Online Database & Research Reports all parties participating on a commercial basis in prepaid Lafferty Group’s online research resource, World Cards commerce. Prepaid International Forum is now Intelligence, provides critical data and analysis on the expanding rapidly beyond Europe – and a SE Asia chapter cards, payments and consumer finance markets. Covering will shortly be launched. over 60 key markets, the database allows users to compare and contrast multiple data points and analyse Bespoke Research/Advisory Services only the content that is relevant to them. Lafferty also Lafferty Group provides specialist multi-client and individual publishes over 100 cards and consumer finance reports client research covering key markets, major players, best including country-specific, regional and global reports. practices and specific industry sectors. It also provides strategic advice through Lafferty & Associates, a team Newsletters of consultants who are former senior industry executives With the recent launch of Lafferty Cards Insider and with hands-on experience in key management areas of Lafferty Retail Banking Insider, Lafferty Group has leading financial services businesses. 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