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Proactive Media Relations

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					  Proactive
Media Relations
  Andrew Maraniss
 McNeely Pigott & Fox
   Public Relations
McNeely Pigott & Fox
     Worked with CCA for 5 years
Offices in Nashville, D.C., Montgomery,
                   Ala.

             •  David Fox
          • Andrew Maraniss
           • Chantel Gurney
             • Erin Mercer
          • Lauren Northcutt
McNeely Pigott & Fox
          •   Media Pitching
       • Speeches/Talking Points
            • Press Releases
          • Newsletter Articles
          • Crisis Management
• Letters to the Editor/Guest Columns
McNeely Pigott & Fox
  We are a resource for YOU

      A Two-Way Street
McNeely Pigott & Fox

•  We may
   call you
 looking for
information
McNeely Pigott & Fox
•You may
 have a
challenge
 we can
help solve
McNeely Pigott & Fox
  Templates for
Ongoing Coverage

• 25th Anniversary
    • Economic
   Development
• Job Recruitment
The Value of Proactive
   Media Relations
  If Done Right, Proactive Media
 Relations Can Pay Big Dividends
   And Make Your Life EASIER!
The Value of Proactive
   Media Relations
         Being Proactive Means:
       • Don’t Wait for the Media
         • Don’t Wait for a Crisis
   • Don’t Wait Until You Need a Favor
• Ounce of Prevention Worth a Pound of
                  Cure!
The Value of Proactive
   Media Relations
    Pay Attention to Local Media:
      • Who Covers Corrections?
     • Who Covers Your Region?
• What Are Some Regular “Features”?
The Value of Proactive
   Media Relations
     Think Like a Reporter:
       • Look For Trends
• How Does This Fit What Already
            Covering?
  • What Is Impact on Readers?
The Value of Proactive
   Media Relations
                The Benefits:
• Easier To Pitch When Have a Relationship
     • You Won’t Miss Out on the Easy
                Opportunities
       • You Will Become Relied Upon
    • You Will Build a Bank of Good Will
The Value of Proactive
   Media Relations
            The Benefits:
• Your Side of the Story Will Be Told
 • Byproducts: Happier employees,
 more job candidates, respect in the
  community, understanding in the
             community
The Value of Proactive
   Media Relations
              The Pitfalls:
   • Stick With What’s Newsworthy
        • Can’t Turn On and Off
     • Don’t Get Too Comfortable
• You Will Lose Some Control – Not an
                   Ad
The Value of Proactive
   Media Relations
         How To Get Started:
              • Set Goals
    •Templates/Schedule Provided
          • Upcoming Events
    •Know Your Stuff! Be Prepared
• Make Contact, Even With No Story To
                 Pitch
THANK YOU
 Andrew Maraniss
amaraniss@mpf.com
  (615) 259-4000

				
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