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					The Practicalities, Perils and
     Promise of RFID



          Joe McCarthy
        Connector in Chief
         Interrelativity, Inc


            interrelativity.com   1 March 2006
                      Outline
What is RFID?
  “It may be simple, but it’s not easy”
What is it good for?
  “Identify any object anywhere automatically”
What are the risks?
  “The innocent have nothing to fear”
What is on/over the horizon?
  “The future is here, it’s just unevenly distributed.”




                         interrelativity.com              2
                What is RFID?
                                        Energy

                    RFID                 Clock                   RFID
Computer                                                      Transponder
                Interrogator
                                          Data


Radio frequency identification (RFID)
is a generic term that is used to describe                     Si
a system that transmits the identity                   Coil
(in the form of a unique serial number)
                                                        Encapsulation
of an object or person wirelessly,
using radio waves. [RFID Journal]
                                                     RFID Transponder
                                                              [Roy Want, Intel]
                               interrelativity.com                                3
  “It’s simple,
but it isn’t easy”




      interrelativity.com   4
interrelativity.com   5
                    EPCglobal
• TAGS       RFID
• EPC        Electronic Product Code
• ONS        Object Name Service
• PML        Physical Markup Language
• SavantTM   Distributed Operating System
• ALE        Application Level Events (devices, data, apps)
                                                              Remote Host
                              Local Host
                   Reader
Product                                           Network

                                                                 PML
                                                   ONS
                                      Savant

  Tag

    EPC

                            interrelativity.com                         6
                   Complications
   Tag size, shape, frequency
   Passive, semi-passive, active
   Distance, orientation
   RF interference (EMI)
      Other tags, readers
      Other sources of RF
      Metal, liquids, …
 Standards
      ISO, EPC (Gen X, Class Y)      Frequency      Category   Range
 Patents
                                      128 kHz        LF         Inches
 Data Format
      Writeable tags                 13.56 MHz      HF         Feet
 Interoperability
                                      915 MHz        UHF        Meters
      Tags, readers,
       backend systems,
       industries, countries          2.45 GHz       Microwave Many Meters


                               interrelativity.com                           7
                              Costs
 Tags
    Passive: $0.25 - $1.00
    Active: $10 - $50
 Readers, Antennas
    Passive (UHF): $500 - $3,000
    Active: readers + signposts, $10K+
 Computers, networking, databases, …
 Training (mandatory, $10K, 1-2 weeks)
 Forrester Research estimate
  (for a $12B consumer products company):
    $128,000 for consulting and integration
    $315,000 for the time of the internal project team
    $80,000 for tag and reader testing

                              interrelativity.com         8
                      RFID Market
 Today: $2.7B, 1.8B tags
  (500M passive, 1.3B active)
 2010: $12B;
  2016: $27B, 1 trillion tags
 RFID vs. barcodes
    5-10B barcodes / year
    To reach 10B tags / year,
     need < $0.01 / tag (2020)
    Requires new technology
        Source: IDTechEx



                                                        Etc.
  Hitachi mu-Chip     Philips
                                  interrelativity.com          9
 (0.15x0.15x0.0075)   (plastic)
  “Identify any object
anywhere automatically”




         interrelativity.com   10
                 Supply Chain
                                                               Pallet
    Item                 Case




Transport Vessel / Vehicle




                                                   Container

                             interrelativity.com                        11
 Access Control



                                      Countries
Buildings




 Ski resorts                         Containers

               interrelativity.com                12
             Asset Tracking

                                                      At school

Livestock       Salmon                         Pets



                                                      On the bus


Documents                             Beer & Wine
 & Folders   Airline luggage

                         interrelativity.com
                                                      At the park   13
       RFID in Healthcare



                Medications                    Patients
Equipment




                                          Surgical sites
            Blood
                    interrelativity.com                    14
interrelativity.com   15
             Transactions


ExxonMobil SpeedPass

                               Illinois Tollway    ASK @
                                     I-Pass       Olympics




MasterCard     AmEx
 PayPass     ExpressPay                  SST PowerPay
                       interrelativity.com                   16
“The innocent have
  nothing to fear”




      interrelativity.com   17
                         Risks
 Internet: aggregate electronic data
 RFID + Internet: aggregate physical world data (!)
   Tracking & tracing: people, places & things
   Item-level vs. supply chain




   BoycottBenetton.com   BoycottGillette.com   BoycottTesco.com
                         interrelativity.com                      18
                        Hacks


RFID Chips in Car Keys and Gas Pump Pay Tags Carry Security Risks
      Avi Rubin, et al., Johns Hopkins University, 29 January 2005
                          http://RFIDanalysis.org/




      Adi Shamir         How to Kill RFID Tags with a Cell Phone
   Weizmann Institute    Scientific American Blog, 14 February 2006

                          interrelativity.com                         19
Real ID Act
                 Passed May 10, 2005
                 Effective 2008
                 National ID Card
                      name, address, DOB, sex,
                       digital photo, ID number
                 "common machine-readable
                  technology“
                      not necessarily RFID
                      WA House Bill 2521
                 More info:
                        www.epic.org
                        www.aclu.org
                        www.schneier.com
                        www.unrealid.com
   interrelativity.com                            20
             RFID + children
 Sutter, CA, school district
    InCom Corporation
    Name badges + RFID
    Notification vs. consent




                         interrelativity.com   21
      “The future is here,
it’s just unevenly distributed




            interrelativity.com   22
    RFID + Mobile Phones
 KDDI
   RFID readers
   Active & Passive


 NTT DoCoMo n901iC FOMA®
   Sony FeliCa chip (+ surround sound, card scanner…)




                       interrelativity.com               23
            RFID + Sensors
 TempSens
   Up to 64 temp. readings
   Three modes
      Interval (2 sec – 18 hrs)
      Out-of-range events
      Out-of-range + max/min
   Shelf life: up to 18 months
   Applications: perishable food, drugs
   www.ksw-microtec.de



                            interrelativity.com   24
                RFID + Robots




      Kobe, Japan          Utah State University    Fukuoka, Japan
Mobility Support Project    Center for People        NTT + Tmsuk
                              with Disabilities


                              interrelativity.com                    25
            RFID + People
 VeriChip (Applied Digital Solutions)


                                                                  ?
                     Mexico               Spain      Tommy Thompson
                Attorney General        Beach Club   Gov WI, Sec HHS,
                                                       Applied Digital




                     John Halamka, M.D.,              Cincinnati, OH
                  CIO Harvard Medical School
                       interrelativity.com                               26
Amal Graafstra




 … coming up in a bit …

       interrelativity.com   27
Shameless Self-promotion




         interrelativity.com   28
            RFID + Displays
 Proactive Displays: Large displays with sensors
  that can detect and respond to people nearby
   Promote awareness & interactions in shared spaces
   Online community  physical community



            +                  +                =

                 Physical                              Better
 Online           Tokens              Large          Real-world
 Profiles       (e.g., RFID)         Displays       Interactions
                        interrelativity.com                        29
Registration




   interrelativity.com   30
  Anatomy of a
Proactive Display

                 Profile
                 •Photo
                 •Name
                 •Organization
                 •Title
                 •“ticket to talk” image
                 •“ticket to talk” caption




                  Queue (people detected nearby)
                  Sponsor (banner)
      interrelativity.com                          31
            Social Impact of
           Proactive Displays
 Learning about / meeting
  new people



 Learning new things about
  old acquaintances



 Saving face by displaying
  names (+ faces)                             vs.




                        interrelativity.com         32
A Range of Connections




                                Coming soon
                              to an[other] event
                                  near you …

        interrelativity.com                        33
     Thanks! / Questions?
 For more information
   http://interrelativity.com/rfid




                           interrelativity.com   34

				
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posted:6/28/2011
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