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XM Great Music_ and Much More

VIEWS: 8 PAGES: 52

									 XM: Great Music, and Much More




Roderick MacKenzie – VP, Advanced Applications and Services
XM Satellite Radio
 Now over 150 channels

 100% Commercial-Free Music

 Coast-to-Coast availability

 Digital-Quality Sound

 Live and Interactive Programming,
 Premiere Entertainment Brands

 Instant Traffic & Weather
 in 21 Major Markets

 $12.95 per month subscription

 Mobile source of Entertainment,
 Information and now Data



       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
XM Satellite Radio Re-inventing Radio and
Bringing Back Live Music & Listeners
       Over 400 Live Performances, including: Black Eyed Peas, Wynton Marsalis,
       Cassandra Wilson, Melissa Etheridge, Robert Plant & more…

       100,000 calls per month from listeners into the XM studios

       Original exclusive programming: “Artist Confidential”, “Dashboard Concert” &
       “Then…Again…Live” series including Rush, Phil Collins, Bonnie Raitt & more…




RUSH



                                          WYNTON MARSALIS           BONNIE RAITT


       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
Best Brands in News, Talk & More…




       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
XM Instant Traffic & Weather
In-depth, up-to-date information about road and weather conditions in 21 major
metropolitan markets, plus several interstate corridors nationwide
Each market has its own dedicated audio channel broadcast nationally
Instantly available, and continuously updated, with more detailed / in-depth
information than currently available from any other service




XM 24/7 Emergency provides critical information relevant to current local emergency
situations (hurricanes, etc.) in conjunction with FEMA, DHHS, NWS & Red Cross

      XM Satellite Radio
 XM Satellite Radio - Proprietary and
  Proprietary and Confidential
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                Confidential
 XM Targeting Mass Market Opportunity
Addressing large markets with high radio listening penetration

      Over 200 million registered vehicles in the US

      Over 108 million US households

      Over 75% of the US population age 12 and older listens to radio daily and
      94% tune in on a weekly basis




 Sources: Bureau of Transportation Statistics 2003, A.C. Nielsen Media Research January 2004, Radio & Marketing Fact Book 2003

         XM Satellite Radio
    XM Satellite Radio - Proprietary and
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                   Confidential
Rapidly Growing Subscriber Base                                                                             5,500


 XM has now achieved more than
                                                                                                    3,200
     4 Million Subscribers
                                                                                            2,500

               XM Guidance:                                                        2,100
      5.5 Million by end 2005
 20 Million by end 2010                                                    1,680

                                                                   1,360
                                                         930
                                                  692
                                            483
                                     347
                               202
         76        137
30

Q4       Q1           Q2        Q3    Q4    Q1    Q2     Q3        Q4       Q1      Q2       Q3     Q4      Guidance       XM
                                                                                                                       Subscribers
                         2002                           2003                               2004              2005        (000’s)


          XM Satellite Radio
     XM Satellite Radio - Proprietary and
      Proprietary and Confidential
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                    Confidential
 Strong XM Operating Momentum
     Rapid Revenue Growth ($M)                                                                Declining CPGA
                                                                    $65       $875
                                                              $53

                                                        $43
                                                                                     $591

                                                  $33

                                            $27                                             $385

                                                                                                   $240
                                      $18
                                                                                                                 $160
                                $13                                                                       $156
                     $9                                                                                                 $127 $125
             $6                                                                                                                     $106
      $4                                                                                                                                $101 $89
$2


Q1    Q2     Q3       Q4        Q1    Q2     Q3   Q4    Q1    Q2     Q3        Q1     Q2     Q3     Q4     Q1     Q2     Q3   Q4     Q1 Q2    Q3

     2002                             2003                    2004                    2002                         2003                  2004

           XM Satellite Radio
      XM Satellite Radio - Proprietary and
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                     Confidential
Subscribers Love the XM Service

     87% rate the service value good or excellent

     91% are likely to get XM as an option in their next car

     43% talked to at least five people about XM in the last 30 days




                                   “Best Radio Service”
April 2004 online customer satisfaction survey results, Greystone Communications
Survey
      XM Satellite Radio
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XM Achieving Broad Listener Appeal


                           Age                                            Gender
                                   0–24
              55+                                                                        Female
                                                25–34
                    26%          6%
                                          18%                                      33%
                                                                    66%

                    26%                   24%


       45–54                                    35–44        Male




                                   Demonstrating A Mass Market

 Source: Arbitron Custom Listening Study Spring 2004

      XM Satellite Radio
 XM Satellite Radio - Proprietary and
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                Confidential
  XM Subscriber Geographical Distribution

                  Subscribers:                5%
                  Population:                 5%
                                                    Subscribers:       22%
                                                    Population:        23%       Subscribers:                 22%
                                                                                 Population:                  25%
                  Subscribers:                29%
                                                                                                               Rural
                  Population:                 27%                                                           16%
                                                                  Subscribers:   22%
                                                                  Population:    20%
                                                                                                84%
                                                                                       Urban



XM Listener Universe mirrors the standard Nielsen
DMA Clusters (e.g. Top 10, Top 25, etc.) within a
few percentage points.
                                                                                         Source: XM Subscriber Data 2003


            XM Satellite Radio
       XM Satellite Radio - Proprietary and
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                      Confidential
 XM Joins Starbucks in
 Exclusive, Multi-Year Marketing
 Alliance
Starbucks “Hear Music” Channel on XM 75
“Starbucks Hear Music” programming will be available in more than 4,000
Starbucks locations nationwide in USA


                                  XM RADIO WILL BECOME THE SOUNDTRACK OF
                                      THE STARBUCKS LIFESTYLE




       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
XM Teams with Dell, Microsoft and AOL
for Rapidly Expanding Internet Service
 100% commercial-free music and a variety of other XM content
 Expanding rapidly by joining forces with AOL Radio (America On Line)
 30-Day trial subscription included with purchase of Dell computers
 XM Online integrated into Microsoft Windows Media Player 10
 Free with XM Radio subscription, and also packaged with AOL services
 Sign up at listen.xmradio.com




      XM Satellite Radio
 XM Satellite Radio - Proprietary and
  Proprietary and Confidential
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                Confidential
XM Hits the Road with Rental Vehicles

Building brand recognition and providing user demonstration by
extending XM Radio into Avis, National, Alamo & ZipCar fleets




      XM Satellite Radio
 XM Satellite Radio - Proprietary and
  Proprietary and Confidential
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                Confidential
XM Takes to the Sky with
JetBlue and AirTran
    AirTran aircraft now flying and JetBlue coming soon
    Fleet-wide implementation with 100+ channels at each seat
    XM demonstration to 20+ million passengers per year




     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
New XM Consumer Products
Available at Retail




      XM Satellite Radio
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                Confidential
                                                                   XM “Connect&Play” translator chip and software
                                                                               embedded in device




                                         Standard XM interface connector




                                    All Digital XM Bus
                                   (4-wire, no RF coax)



XM “Connect&Play”
  Digital Antenna
                                                                   XM-Ready Home Entertainment Device
  MSRP: $49.99                                                        (embedded XM “Connect&Play” technology)
(Integrated XM receiv er/antenna
     w ith digital audio output)


      XM “Connect&Play” already adopted by leading equipment manufacturers:
                Eton, Pioneer, Denon, Harman Kardon, LG Electronics, Onkyo, Thomson/RCA, Polk Audio,
                           Boston Acoustics, Orient Power, GPX, Crosley, Yamaha and others

       XM Satellite Radio
  XM Satellite Radio - Proprietary and
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                 Confidential
GM and Honda are Major Drivers of
XM Subscriber Growth



Model Year                             2003 2004         2005     2004   2005

Models                                  25     43          50      3      11


XM Equipped                            400K   800K       1,100K   200K   450K
Vehicles

         GM and Honda Will Manufacture Over 1 million XM
       vehicles for MY 2004 and 1.5 Million XM Vehicles for MY
                               2005
     XM Satellite Radio
XM Satellite Radio - Proprietary and
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               Confidential
GM, Honda, Toyota, Nissan & Hyundai
Select XM for Factory-Fit Services

                                                OEM Marketshare (2004)
 Long-term agreements for
                                              Both/Unaligne
 satellite delivered services                    d, 8.0%

                                              BMW, 1.8%
                                                                GM, 27.5%
                                            DCX, 14.4%
 XM installations fully engineered
                                            Ford, 19.6%          Honda, 8.2%
 into vehicle systems
                                             Hyundai, 2.5%     Toyota, 12.2%

                                                Nissan, 5.8%

 XM hardware factory-installed
                                                   XM Total: 56%

 Includes Audio and Data capability               Sirius Total: 36%




     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
XM OEM Demonstration Program
   Ensure all vehicles at Dealer have active XM service
     - for demonstration to customer in showroom and on test drive

   Minimize requirement for any action by Dealer
     - fully automated process

   Provide vehicle buyer with free XM trial (typically 90 days)

   XM Direct Marketing to new vehicle owners during trial period
     - introduce them to XM and explain services

   Multiple easy options to subscribe to XM during trial

   Achieving 60%+ conversion rate to paid subscription



     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
XM Provides Best Signal Availability
             XM “Rock” – 85W                     XM “Roll” – 115W
                                                           60
                                                                               63

                                                 63




                                                                     66
                                            99                  63
                                            66




                                                      57
                                                                     60


                                                                          57



Powerful Boeing HS-702 satellites in geo-stationary orbit
Each satellite covers entire CONUS - Spatial Diversity & Redundancy
800+ Terrestrial Repeaters provide coverage reinforcement in urban areas


     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
XM Delivers Best Sound Quality
Popular Science called XM’s overall sound quality “superb, with good dynamics,
          crisp frequency response and virtually inaudible distortion”

      Using aacPlus audio encoding by Coding Technologies and Neural Audio
          optimization, XM achieves sound quality remarkably close to CD




      “…Sirius’s sound quality was inferior to XM’s – to a significant degree…”
                    “Sound & Vision” – July/August 2002 Issue

 …the sound quality of the Sirius's service exhibited more "momentary garbling
                 that comes with over-compression" than XM …
                       “Smart Money” – March 2005 Issue
“Overall, music on XM sounds full, while the audio on Sirius seems a bit canned.
                Brief dropouts are also more frequent on Sirius”
                           “Cargo” – May 2005 Issue
     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
Beyond Audio - XM Telematics Capability

                                              Un-interrupted CONUS coverage
                                              S-Band XM Signal robustness and
                                              exceptional XM Signal strength provide
                                              unmatched availability/reliability
                                              Continuous broadcast data format
                                              (without specific airtime costs)
                                              Ideal for Real-Time, 1-Way, 1-to-Many
                                              broadcast applications
                                              (Traffic, Weather, Stocks, Messaging, etc.)
                                              Simultaneous Audio and Data from single
                                              in-vehicle XM antenna/receiver – minimal
                                              incremental hardware cost for data
                                              Stable, backwards-compatible XM
                                              technology platform supports OEM
                                              vehicle life requirements
                                              XM role as “Technology Partner”



       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
XM Data Services
  XM WX Satellite Weather
  Introduced August 2003 (Marine/Aviation/Emergency Response)
  Premium service (initially $30-50/month, other lower price offerings follow)


  XM Stock Quotes
  Introduced July 2004 (Roady2)
  Included in base XM Radio subscription at no additional charge


  XM Sports Scores
  Introduced September 2004 (SkyFi2)
  Included in base XM Radio subscription at no additional charge


  XM NavTraffic
  Introduced October 2004 (1st on Acura RL, now also Cadillac CTS & aftermarket)
  Premium service ($3.99 when packaged with XM Radio)



      XM Satellite Radio
 XM Satellite Radio - Proprietary and
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                Confidential
XM WX Satellite Weather
(FAA Certified)




                                                       (Marine)

                                          (Aviation)




     (Aviation)                                        (Aviation)

        XM Satellite Radio
   XM Satellite Radio - Proprietary and
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                  Confidential
Aircraft OEMs Selecting XM WX




           XM WX is now factory-specified on over 70%
             of all new GA (General Aviation) aircraft
      XM Satellite Radio
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                Confidential
XM WX Satellite Weather Data Products
Available now:                                 Automotive applications:
                                               (packaged with NavTraffic)
 High-resolution NEXRAD Radar
 Storm (Echo) Tops                              City Forecasts
 Infra-Red Satellite Imagery                    Current Conditions
 Lightning Strikes                              County Warnings
 METARs, TAFs, SIGMETs & AIRMETs
 TFRs
 Multi-Level Wind Speed & Direction
 Severe Storm Cell Tracking
 Tropical Storm Tracking
 Freezing Level
 Precipitation Type at Surface
 Surface Analysis (Highs/Lows & Fronts)        www.xmwxweather.com
 Sea Surface Conditions



      XM Satellite Radio
 XM Satellite Radio - Proprietary and
  Proprietary and Confidential
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                Confidential
XM Weather Vehicle Application




       Potential application of XM WX Satellite Weather
          information on vehicle navigation system
      XM Satellite Radio
 XM Satellite Radio - Proprietary and
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                Confidential
XM NavTraffic
  The nation’s first satellite traffic
  data information service fully
  integrating with the vehicle’s on-
  board navigation system

  Enables on-board vehicle
  navigation systems to provide
  continuously updated and
  personalized traffic information for
  each driver’s needs

  Available on:
  - 2005MY Acura RL (standard)
  - 2005MY Cadillac CTS (option)
  - Pioneer AVIC-N2 & -D1 (aftermarket)
  - Alpine NVE-N872A (aftermarket)
  - Other OEM and Aftermarket
    solutions to follow…
                                               www.XMNavTraffic.com
  $3.99/mth (packaged with XM Radio)
       XM Satellite Radio
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                 Confidential
 Consumer Benefits of XM NavTraffic
 Continuous broadcast provides automatic updates to nav system
         Always have latest available information, with minimized latency

 Best available traffic information aggregated from multiple sources

 Flow information (from sensors), in addition to Incident information
         Reflects actual traffic speed, allows calculations accounting for current traffic conditions

 “Personalized” to users current location and destination
         Shows the traffic between you and your destination

 Visual presentation for clear “at-a-glance” communication
         See the traffic that affects you without the need to know the road names

 Advanced notification of congestion along route
        Helps driver to re-route around congestion




           XM Satellite Radio
XM Satellite Radio - Proprietary and Confidential
       Proprietary and Confidential
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XM NavTraffic – System Architecture

     Gathering                             Processing            Delivery           End Use




                                           Traffic
  Incident Data                          Aggregator
  (Multiple Government &
  Commercial Sources)




                                                                               Traffic information
  Flow Data                                         RDS-TMC Alert C         displayed on navigation
  (Multiple Government &                                                          system map
  Commercial Sources)                               message format



           XM Satellite Radio
XM Satellite Radio - Proprietary and Confidential
       Proprietary and Confidential
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 Technology Overview - XM NavTraffic
  1st Nationwide Satellite Data Traffic Information Service
          Initially covers 20 metro markets, with subsequent expansion


  Based on RDS-TMC (European traffic data standard)
          Re-use of European software developments for faster time-to-market


  “Map Agnostic” traffic location tables
          “Industry standard” approach – works with NAVTEQ & TeleAtlas maps


  Traffic Aggregator (NAVTEQ) for optimum data quality
          Data from multiple government and commercial traffic provider sources
          “Platform” for integration of new traffic gathering technologies when available
          Extensive NAVTEQ quality processing




           XM Satellite Radio
XM Satellite Radio - Proprietary and Confidential
       Proprietary and Confidential
                                                    33
 Testing XM NavTraffic Data Quality
     NAVTEQ has developed the following traffic quality tests:

     Quality Test                                   Methodology

     Flow                                           Speed and GPS position measured on designated
                                                    routes driven multiple times

     Visual Verification                            Multiple drivers dispatched to visually verify incidents


     Source Corroboration                           Recording of multiple source information to measure
                                                    unscheduled incident completeness


     Attribute Accuracy                             Recording of direction, location, and description during
                                                    visual verification

     Latency Accuracy                               Recording of initial time reported, actual clear time, and
                                                    reported clear time




           XM Satellite Radio
XM Satellite Radio - Proprietary and Confidential
       Proprietary and Confidential
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     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
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               Confidential
XM NavTraffic Launch Markets (20)




           XM Satellite Radio
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       Proprietary and Confidential
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 XM NavTraffic Target Expansion Markets
 (objective 50 markets)


                      Portland



                                                                                         Milwaukee
                 Sacramento                                                                                Buffalo         Providence
                                                                                                                         Hartford
                                                                                                     Cleveland
                                              Salt Lake City                                                         Wilmington
                                                                    Kansas                         Columbus
                                                        Denver                  Indianapolis
                                                                     City                         Cincinnat
                                                                                                      i
                                                                                                                     Norfolk
                                       Las
                                                                                                               Greensboro
                                      Vegas                                                    Nashville      Raleigh-Durham
                                                                               Memphis                       Charlotte




                                                               Austin                                        Jacksonville
                                                                                          New Orleans
     Phase 1                                                                                                  Orlando
                                                                                                 Tampa         West Palm Beach
                                                                        San Antonio
     Phase 2
                                                                                                  Sarasota
     Phase 3




           XM Satellite Radio
XM Satellite Radio - Proprietary and Confidential
       Proprietary and Confidential
                                                                          38
Unique XM In-House Engineering Capability
      Dedicated team of 70+ engineers in XM Innovation Center
        New facility just opening in Deerfield Beach, FL
        80% ex-Motorola

      Core competences in:
        Antenna design/development
        RF tuner design/development
        Platform architecture
        Protocol definition
        RF data standards
        Signal processing algorithm design and simulation
        Embedded software development
        Software operating systems
        ASIC, RF IC and FPGA design
        Complete CE device design, development & manufacture
        Satellite communications & construction
        Repeater technology
        System integration
        Advanced Applications

       XM Satellite Radio
  XM Satellite Radio - Proprietary and
   Proprietary and Confidential
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                 Confidential
XM Receiver Modules
  Integrated Tuner, Baseband, Controller

  Tandem Receiver: Simultaneous Audio + Data

  Automotive OE Qualified

  Identical Mechanical and Electrical Specs



  EDGE-9ID
    HCMOS9-based tandem receiver


  EDGE-90
    CMOS90-based tandem receiver


                                                Dimensions:
                                               86 x 42 x 14 mm

      XM Satellite Radio
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                Confidential
XM Antenna Technology
1.      XM Inside-Glass Antenna (OEM & Dealer installs)
        MY2005 Acura RL (factory installed) plus new Nippon & M/Acom dealer-install designs

2.      XM Through-Glass Antenna (Dealer installs)
        Currently offered by Nissan (accessory installations)

3.      XM Mini-Micro Antenna (OEM & Aftermarket)
        Smallest in the industry, used by GM and shipping with XM2GO, SKYFi2, Roady2

4.      XM Multi-Band Antenna (OEM)
        AM / FM / XM / GPS / Cellular-PCs

5.      XM “Invisible” Diversity Antenna (OEM)
        Dual antenna elements (front & rear screen or door mirrors)
        Optimum aesthetics with optimum performance




          XM Satellite Radio
     XM Satellite Radio - Proprietary and
      Proprietary and Confidential
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                    Confidential
XM Invisible (Diversity) Antenna System

Key Objectives:


  Implement XM antennas with no impact to vehicle aesthetics


  Implement XM antennas which do not require a hole in the roof


  Optimize antenna performance on the vehicle

    Robust, consistent vehicle-to-vehicle performance




      XM Satellite Radio
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                Confidential
XM Diversity Antenna Deployment and
Target Antenna Patterns (Screen Installation)




      XM Satellite Radio
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                Confidential
XM Diversity Antenna Deployment and
Target Antenna Patterns (Mirror Installation)




      XM Satellite Radio
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                Confidential
XM Vehicle Integration




                                        XM Radio on Audio System




      XM Satellite Radio
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                Confidential
XM Vehicle Integration

                                            XM NavTraffic on
                                           Navigation System




                                        XM Radio on Audio System




                                                   i
                                             OEM Data via XM
                                            On Vehicle Bus and
                                            Telematics System

      XM Satellite Radio
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                Confidential
XM Vehicle Integration

                                            XM NavTraffic on
                                           Navigation System




                                                                   XM Radio on Rear Seat
                                                                       Audio System



                                        XM Radio on Audio System




                                                                    XM Video On Rear Seat
                                                                    Entertainment System

                                                   i
                                             OEM Data via XM
                                            On Vehicle Bus and
                                            Telematics System

      XM Satellite Radio
 XM Satellite Radio - Proprietary and
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                Confidential
XM Video

   Real-time streaming video
    Excellent quality with limited bandwidth
              – Example: 96kbps (~80kbps video + 16kbps audio)

   Downloaded video
    Uses Digital Fountain
    Allows higher bandwidth encoding
    Deliver library of content to radio storage
    About 2MB per minute of play time at 256kbps

   End-to-end testing now in progress
    Business models in development




      XM Satellite Radio
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                Confidential
      canadian satellite radio


     XM Satellite Radio
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 Proprietary and Confidential
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               Confidential
CSR Overview
  CSR service for Canada delivered via XM satellite system
    No change to existing XM satellites
    Expansion of XM terrestrial repeater network into Canada

  Receiver hardware identical to XM installations in USA
    Use of existing XM receiver products released for North America

  CSR (in conjunction with XM) developing and implementing:
    Build out of terrestrial repeater expansion (repeaters already in inventory)
    Marketing and distribution channels
    Back office subscriber management capability

  CSR service will feature original Canadian content
    Canadian content will also be made available to XM subscribers in USA
    Separate service packages for CSR and XM USA subscribers

  Application filed with CRTC – decision expected soon


      XM Satellite Radio
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                Confidential
XM Summary
 XM Provides Best Customer Satisfaction
   Most reliable signal availability, best coverage, best sound quality


 XM Offers Clear Technical Leadership
   Unique XM Innovation Center engineering resource (Boca Raton)
   Receiver technology and Data services leadership
   Lowest cost, best performance and easiest integration
   Proven OEM “Factory Activation” capability


 XM Brings Strongest Branding and Awareness
   Including partnerships with leading brands like Starbucks, Microsoft, Dell, AOL, Avis, JetBlue, etc.



 XM Delivers Richest Programming Line-up
   Most music, MLB, PAC10/ACC/Big 10, PGA, NASCAR/IRL, Bob Edwards, Dr. Laura, Traffic & Weather, etc.


 XM Has Achieved Robust Operating Momentum

 Strong XM commitment to OEM partners & platform integration
     XM Satellite Radio
XM Satellite Radio - Proprietary and
 Proprietary and Confidential
                                                      51
               Confidential
        Roderick MacKenzie
VP, Advanced Applications and Services
  roderick.mackenzie@xmradio.com

								
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