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					Fantastic 4, Inc.
                                     II




THIS PAGE INTENTIONALLY LEFT BLANK
                                          III




  FORMAL REPORT ASSIGNMENT




             Prepared For
         Professor Elke Leeds
       Kennesaw State University




               Prepared By
         Richard Almand, Student
          Mark Pilgrim, Student
        Trenton Williams, Student
         Drew Steinmetz, Student
Business Information Systems Management
        Kennesaw State University




             April 20, 2007
                                                                                         IV



                                Letter of Authorization

BISM 2100 Students,

The purpose of this assignment is to expose students to emerging technologies and to
create an opportunity for students to utilize their professional written business
communication skills. This formal report will be coordinated with a digital video
presentation and an interactive web page to provide a bundled resource on this semester‟s
project.

You are being asked to perform a detailed analysis of a product/concept in the area of
Internet Social Networking Web Sites. Think of how you would answer the question
“Why did Google just spend $1+ billion for YouTube?”

At a minimum, your report should include information related to the following:

      Introduction to Social Networking Web Sites – What is a social network? What
       are social networking web sites? What problem are they trying to solve? Who are
       they intended for? How successful have they been?
      Describe three different social networking web sites. Include who uses them, who
       owns them and how they generate revenue.
      Describe three areas of business where social networking web sites are being used
       or could be used. The description should include the type of business, estimated
       revenue and how successful it has been or its potential.
      Describe any known issues surrounding these sites and how they are being
       addressed.
      A conclusion summarizing the main points of the paper. Suggestions for future
       research and investigation.

The information contained in your report and presentation will be used as a training tool
for Information Technology Students and Staff. You will therefore want to present a
carefully researched, thoughtfully written, and comprehensive formal report.

Use both commercial and academic resources (Minimum of 15 references – 3 must be
academic). Where appropriate, you should incorporate charts, graphs, or other visual aids
to illustrate the facts you present in your report. This report will be submitted to
turnitin.com – anti plagiarism detection software – please ensure that you cite your
resources appropriately, use quotations and page number references for quotes and
internal citations (Author, Date) for paraphrased content.

Written Report:
Your managerial report must be submitted through WEBCT. (One student per team must
submit a copy of his or her team‟s output through WebCT). Employ all facets of
effective business writing and refer back to your text (Chapter 9, Completing Formal
Business Reports - pages 1453 – 1466) for the Formal Report Structure
                                                                                          V


                              LETTER OF ACCEPTANCE
Team Fantastic Four Inc.
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144

April 20, 2007

C/o Elke Leeds
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144



Dear Ms. Leeds:

       Team Fantastic Four has received the Letter of Authorization. The project has
been divided up into four sections. Richard Almand is in charge of research
coordination. Mark Pilgrim is the Web Page Designer. Drew Steinmetz is handling the
Formal Report. Trent Williams is the Project Coordinator. The team will work together
to make up slack due to the loss of a Video Coordinator.

        Time constraints are of concern. Every team member currently is employed and
meeting together at one time will be close to impossible. Communication therefore will
take place on WebCT VISTA.

        The team will compile all parts to form the completed assignment. Upon team
satisfaction, the writing lab will review the Formal Report and assist in corrections. After
further evaluation, a copy of the Formal Report will be run through Turnitin.com‟s
plagiarism software. The final product will be turned on April 20, 2007.




Sincerely,



Team Fantastic 4
                                                                                         VI


                             LETTER OF TRANSMITTAL

Team Fantastic Four Inc.
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144

April 20, 2007

C/o Elke Leeds
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144

Dear Ms. Leeds:

        Thank you very much for the opportunity to work on the social networking
project. As of now, the team is busily finalizing the project. The Web Page will be
completed on April 20, 2007. The final Presentation will take place on April 27, 2007.

        Social networking websites have assisted greatly in communication throughout
the world. Many windows have opened both good and bad. Positives include greater
ease of communication and the availability to contact people previously lost. Negatives
include the possibility of internet stalkers and identity theft. Thank you again for this
opportunity.



Sincerely,



Team Fantastic 4
                                                                                           VII



                               OPERATING AGREEMENT

Team Objective and Mission Statement
Our mission is to bring understanding to the concept of Social Networking Web Sites by
obtaining thorough research for their intended audience, the problems that they need to
resolve, and the successfulness they have and will possibly encounter. We will work
together as strong unit to collect this information through several refined searches using
databases via GALILEO. This information will be presented with Microsoft Office
product applications.

Purpose
Our research project will cover the three most popular Social Networking Web Sites:
Myspace, Facebook, and You-Tube. The project will be presented in multiple forms
which include a formal report, informative web page, and digital video presentation. We
are confident our project will accomplish our mission of informing our audience about
the fine points of Social Networking Web Sites.

Decision-Making
Our team will make decisions based on a democratic process through which majority
consensus rules. This will enable every team member‟s input to be heard and eliminate
favoring of any kind. Another key advantage to our democratic decision making process
will be the variety of our project resulting from the differing opinions.

Meeting and Attendance Policy
Our team will meet on Sunday and Monday for our primary schedule. Each scheduled
meeting will last approximately thirty minutes to and hour depending on the amount of
work to be completed that day. We will promptly meet on campus at the Computer Lab
on the 4th floor of the Burruss Building.

Preparation and Quality
Our team‟s quality submission will follow the text books example of a formal report as
according to the 7 C's of business writing, as well as the letter of transmittal. It will be
carefully thought out and planned. We will not only look at the best versions but the
works in process as well. This extra effort will help us catch errors and save time in the
long run while keeping us on track. We will have all quality submissions completed at
least three days before the due date to allow time for any final adjustments before the
official submission.

Non-Performance and Peer-Review
Our team will review performance based on fair and practical observation. If a team
member does not meet their required obligations, we are aloud to deduct points for
unsatisfactory effort. We will tie in this particular component of the project with our
democratic decision making process. As a team, we will evaluate who really pulled their
weight and vice versa. The severity of the deduction will be according the actual situation
                                                                                       VIII


itself. In addition to the deduction process, we are also allotted 10 extra bonus points for
the team member who exceeds the required expectations.
Outline Project Requirements
Our team requirements are split up into five different project roles. Unfortunately, our
group only contains four members. In this case, the team will be splitting up the 5th role
among the members evenly. The five roles are as follows:
 Web Site Coordinator: Mark will be our team‟s knowledgeable Web Master. Each
    teammate will create a page for the overall final website. Mark will be ultimately
    responsible for the web page design, layout, and style. Mark will work with each of
    the team members in assisting of the creation of the web pages to ensure that quality
    is the up most importance. Mark is also responsible for uploading the final web page.
 Research Coordinator: Rich will be our critical evaluator of the resources used in the
    project. Rich will be working closely with the internet and library research databases.
    Rich is ultimately responsible for all required resources. Rich is also responsible for
    checking the final authenticity of the final report which include the citations and
    references. Must be very knowledgeable about the APA format style.
 Formal Report Coordinator: Drew will be our structural leader of the report. Drew
    will take the research provided by Rich and create an outline of the formal report.
    Drew will take all the team members portion of the written report and integrate them
    all into one final report. Drew must be very familiar with Microsoft Word. Drew is
    also responsible for the Title Page, Prefatory Parts, Supplemental Parts, Headings,
    TOC, and all required elements according to the text book.
 Project Manager: Trent will be the primary team communicator and coordinator.
    Trent will participate in the three-team deliverables Web Page, Report, and
    Presentation while also coordinating meeting times, communication, and assignment
    submission procedures. Trent is responsible for actively participating with each of the
    other four roles and making sure quality is executed. Trent is also ultimately
    responsible for the final timely submission of the project through turnitin.com. Trent
    is also responsible for creating the Operating Agreement.
 Presentation Coordinator: This is the role in which the group will split up the required
    work evenly. The team must work together to take on the technical lead on the Digit
    Video. The team must plan rehearsal times and distribute equal time in the
    presentation. Together we must select an organizational pattern for the presentation as
    well as organizing the introduction and conclusion. The team must schedule camera
    checkout date, coordinate production schedules, shoot the video footage, and edit the
    digital video file. Ultimately, the team must come together to submit the video
    through WebCT VISTA.
                                                                                                                                                   IX


                                                                 CONTENTS


                                                                                                                                               Page

Fantastic 4, Inc. .................................................................................................................................... I
THIS PAGE INTENTIONALLY LEFT BLANK ..................................................................... II
FORMAL REPORT ASSIGNMENT .......................................................................................... III
LETTER OF ACCEPTANCE ........................................................................................................ V
LETTER OF TRANSMITTAL ..................................................................................................... VI
CONTENTS ..................................................................................................................................... IX
EXECUTIVE SUMMARY ................................................................................................................ 1
INTRODUCTION TO SOCIAL NETWORKING WEBSITES ............................................. 1
SOCIAL NETWORKING WEBSITES ......................................................................................... 2
  Facebook ......................................................................................................................... 2
  MySpace ......................................................................................................................... 3
  YouTube ......................................................................................................................... 3
SOCIAL NETWORKING USES IN BUSINESS ........................................................................ 3
  Social networking popularity is increasing ..................................................................... 3
  Customer and member relationship development........................................................... 3
  Product improvement ...................................................................................................... 4
  Consumer education is used to find information ............................................................ 4
  Social networking websites have grown in popularity ................................................... 4
ISSUES SURROUNDING SOCIAL NETWORKING WEBSITES ....................................... 5
  Potential Problems due to volume .................................................................................. 5
RECOMMENDATIONS .................................................................................................................. 6
  Enforce Age Limits ......................................................................................................... 6
  Social Security Number Checks ..................................................................................... 7
REFERENCES .................................................................................................................................... 8
                                                                                           1



                                EXECUTIVE SUMMARY
       Since social networking websites creation in 1995, it has greatly improved and
aided communication, which was previously unattainable. Since its creation, social
networking has quickly become a leading form of communication throughout the
technologically advanced world. The websites Myspace, Facebook, and YouTube focus
on issues concerning social interaction.

        Social networking websites create revenue through available advertising.
Facebook, for instance, is the legitimate test bed for Microsoft‟s new technology in
advertisement. Facebook currently targets people between the ages of 18-24. Myspace,
on the other hand, allows membership at age 14 to indefinite. Myspace also increases
Web traffic because it is owned by News Corporation. YouTube allows users as young
as 13 to view and submit videos through their website. Google has recently purchased
YouTube and will continue to use advertising as a source of income for the website.

        Social networking websites have become a vital tool used to gain consumer
feedback. The three main areas in which social networking involves are the following:
customer and member relationship development, product improvement, and consumer
education of products. Customer and member relationship is a “human level connection
with individuals within an organization” (Chastaine). Product improvement concerns
itself with providing the consumer with the “whole product”. Consumer education of
products uses social networking websites to locate experts or implicit knowledge about
certain products or services.

        Issues of internet stalkers and online predators arise with social networking
websites. Myspace has well over 160 million accounts. Facebook has roughly 21 million
registered users and YouTube “serves 100 million videos per day” (Cashmore).
Information posted by teenagers about themselves is of growing concern. Information
posted by teenagers about themselves is of growing concern. Unknowingly, many teens
open themselves up to explicit pictures and private information.

        Technology has grown leaps and bounds in the past decade and will continue to
do so. While change is inevitable, the protection and safety of users should always be
consistent. Members of social networking websites should have a more guarded
approach to information, pictures, and comments used on websites. A good rule of
thumb is “if you would not say it in person, don‟t say it at all.”

              INTRODUCTION TO SOCIAL NETWORKING WEBSITES
                              Social networks aid in communication
        A social network is a collection of an individual‟s family, friends and peers.
Social networking is an artistic trend involving the connection of individuals all over the
world, collectively, through the use of a website. Since its creation, social networking has
quickly become a leading form of communication throughout the technologically
advanced world.
                                                                                        2



                            Social networking websites connect people
        In 1995, Classmates.com became the first social networking website. The website
allows people to interact and reconnect with friends from kindergarten, elementary, high
school, college, and work. Classmates.com has an estimated 40 million members.
Members can create a biography, post pictures, and interact through community message
boards concerning upcoming events.

                      Websites focus on issues concerning social interaction
       Social networking websites are trying to solve the issue of loss of connectivity.
The loss of contact between friends, acquaintances, and schoolmates can be combated
with the use of social networking websites. Many high school graduates loose contact of
many friends and acquaintances after graduation. With the assistance of Classmates.com,
Myspace.com, and Facebook.com, chances of communication increase.

                    Networking websites are intended for different age groups
        Social networking websites initially started as a means to reconnect friends. Over
the course of time, people spanning different backgrounds use the sites. The highest
amount of users comes from teenagers and people in their early twenties. Social
networking has broken its original mould as a way to kill time and has become a pivotal
part of people‟s everyday life. Today, users now form friendships with people previously
unknown to them, keep up with current friends, and search for acquaintances from their
past. An individual can become part of a virtual community, as well as befriend users
having similar hobbies or viewpoints.

                        Success is abundant in social networking websites
        Social networking websites have had a profound impact on today‟s society. In
only three years, the use has grown incredibly. Myspace.com has a current estimated 100
million plus members throughout the world and is also the most frequently used website
by American citizens. Rupert Murdoch and his News Corporation purchased
Myspace.com for $580 million. The purchase of Myspace.com signifies the growing
influence and importance social networking websites have on the world today.

                         SOCIAL NETWORKING WEBSITES

                                          Facebook
         Mark Zuckerberg is the founder and owner of Facebook. The creation was to help
“people better understand the world around them by developing technologies that
facilitate the spread of information through social networks” (Microsoft and Facebook
Team Up for Advertising Syndication). Facebook allows its users to create a profile about
them including the posting of pictures and discussions. In the beginning, Facebook was
strictly for college students. The range of ages for these college students was 18-24.
Facebook has currently given access to college graduates, employees of particular
companies, and high school students. This change was caused by the increasing
popularity of other social networking websites such as Myspace. Competition brings
rivalry in the stock market where Facebook gains most of its revenue. The more people
Facebook attracts, the more profit they gain. Another way Facebook attains its revenue is
                                                                                             3


by making deals with other prominent companies such as Microsoft. Microsoft provides
advertising for Facebook; moreover, it gives Facebook a chance to be the legitimate test
bed for Microsoft‟s new technology in advertisement.

                                        MySpace
        Myspace was introduced September of 2003 by Chris DeWolfe and Tom
Anderson. Chris DeWolfe is the chief executive of the company, and Anderson is its
president. They started Myspace with the revenue they gained from selling an earlier
company to Intermix. Myspace has youth-oriented users; children can be eligible for
membership at the age of fourteen. Members are able to create highly personalized
profile pages that can include message boards, photos, videos, blogs, and music. Myspace
focuses heavily on music, and gains revenue from this avenue. Well-known artists such
as the Black Eyed Peas introduce their newest releases on Myspace. Myspace gains
revenue from companies wanting to advertise on its web site. Advertisements from major
companies like Procter and Gamble can be viewed on Myspace. Myspace is presently
owned by News Corporation which increases the Web traffic of the company.

                                          YouTube
    YouTube was founded in February, 2005 by Steven Chen, Jawed Karim, and Chad
Hurley. YouTube has been recognized for being the leading web site in online video.
Users are able to view, post, share videos, and join or create groups with people who
have similar interest. YouTube is used by people of all ages; however, the legal age to
use YouTube is thirteen. The company‟s revenue comes mostly through advertising.
YouTube is currently owned by Google which has supremacy in online advertising.
According to La Monica, “The purchase of YouTube gives the company the ability to tap
into the potentially lucrative online video and social networking markets” (La Monica).
The purchase of YouTube will strengthen the domination Google holds in online
advertising.

                     SOCIAL NETWORKING USES IN BUSINESS

                         Social networking popularity is increasing
       Social networking web sites have become increasingly popular in several areas of
business. Most businesses use social networking to improve products by gaining
consumer knowledge to better understanding their needs and it also provides a network
for people to share their expertise, abilities, and interests. Three main areas of business in
which social networking are used include customer and member relationship
development, product improvement, and consumer education in product knowledge.

                      Customer and member relationship development
        Customer and member relationship development is a “human level connection
with individuals within an organization” (Chastaine). This allows an authentic business
relationship to form and allow the customer to feel that the particular organization is there
to help. This is of the utmost importance when considering customer satisfaction. “The
Consortium for Service Innovation uses social networking to better understand the
composition of world-class customer service organizations” (Chastaine). Customer
                                                                                            4


satisfaction determines a businesses ultimate success. These social networking websites
are being implemented to focus on customer relationship management. It is commonly
referred to as CRM and is an excellent management tool to use with social networking.

                                   Product improvement
        Product improvement is all about providing the “whole product” to your
customer. It is hard for every organization to meet all of its customers‟ needs. However,
social networking web sites allow the customer‟s input which is necessary to make
changes in their current product. “This is not about selling products. It‟s about better
understanding of consumers and learning about their needs and habits," P&G
spokeswoman Robyn Schroeder said Monday of the two social networking sites. "The
more we learn about these consumers, the more it will allow us to create better products
for their needs” (Cornwell). An organization with a strong customer interactive social
network will present a better proposition to a potential customer rather than an
organization without an interactive social network. Product improvements are gradually
improving due to social networking web sites. It is also important in differentiating your
product from other organizations in your industry based on what you have collected
through customer needs and expectations of your overall product and services. This gives
your organization an upper hand in the competition and allows room to grow
successfully.

                       Consumer education is used to find information
        Consumer education in product knowledge is using the social network to find
experts or implicit knowledge about the product or service. This includes the sharing of
knowledge between experts to your everyday consumer. For instance, “UNICOM uses
social networking to provide an ongoing connection between the delegates who attend its
conferences” (Chastaine). This portion of the social network is also used to keep
customers updated on the organizations products while also reducing the number of
customer services issues or questions. Only a small portion of knowledge can be found in
databases because the vast majority of information in an organization is found through its
members. Through other member‟s experiences, interests, and knowledge this will reduce
the amount of the same customer troubles that occurred previously. Product knowledge is
also good for those who like to stay up to date on the latest products that are not quite
released yet, but are in the production process. This is an excellent and cheap marketing
tool to get customers hyped up for new products made from your organization.

                   Social networking websites have grown in popularity
        Social networking websites have become extremely popular not only in a social
aspect, but now in a business aspect. In the near future, many businesses will have some
sort of online social network for their business because of the great success current
businesses have by using this helpful technique. Not only is it an inexpensive business
tool, but also simple to keep up with and maintain. Three main areas of business that are
focused on in social networking web sites are customer and member relationship
development, product improvement, and consumer education in product knowledge.
                                                                                             5


            ISSUES SURROUNDING SOCIAL NETWORKING WEBSITES

                             Potential Problems due to volume
               One of the growing concerns is the information teens are posting about
themselves on these social networks. Explicit pictures, along with private information,
are being presented. This is something that was impossible to do before the Internet. By
doing this, they completely open themselves up to the predators that are now out there on
the web stalking their prey. The government is taking appropriate measures to not only
make it safer but prevent these kinds of child predators from having the opportunity of
doing this.

       The first proposed solution would be the Deleting Online Predator‟s Act
(DOPA). This act “would require schools and libraries receiving a certain type of federal
funding to block access to networking sites through which minors could receive sexual
advances or access explicit material” (Smith). This legislation would require that each
federally funded school and library would have to activate these internet filters. The next
defense would be the passing of the bill introduced by Ted Stevens which is called
“Protecting Children in the 21st Century Act.” This bill basically adds two more
provisions to the Deleting On-Line Predators Act (DOPA). The two provisions make it
illegal to access child pornography and to protect the privacy of children.

       While these first two pieces of legislation are on a federal level, the states are also
starting to institute their own protective laws. 'The Social Networking Website
Prohibition Act', which was introduced by Illinois Senator Matt Murphy, would prohibit
users from accessing social networks in public school libraries. Georgia Senate Bill 59
filed by Senator Cecil Stanton would require users of such social networks as Myspace
and Facebook to acquire parental permission before granting access to minors and
allowing them to create their own webpage. This bill “would also require the companies
to grant parents access to their children‟s web pages.” (Fain)

      The government is trying to take these precautions to try to limit incidents like this
following lawsuit involving “a young 14 year- old girl that was sexually assaulted by a 19
year- old man” (Associated Press). The young girl was tricked into giving the 19 year-
old her phone number and was, as a result, sexually assaulted when they met. The girl
and her mother are suing Myspace for 30 million dollars. Attorney Carl Berry, who will
be representing the plaintiffs, argues that Myspace has “absolutely no meaningful
protections or security measures to protect underage users” (Associated Press). Myspace
responded saying, “We take aggressive measures to protect our members” (Associated
Press). They continued their statement saying, “Ultimately, Internet safety is a shared
responsibility. We encourage everyone on the Internet to engage in smart Web practices
and have open family dialogue about how to apply offline lessons in the online world.”

        Schools are being proactive and taking measures of their own to put restrictions
on social networking sites. For instance, Richard Almand received an email from the
assistant athletic director at Kennesaw State University warning athletes to be wary about
what they are posting. Everyone needs to be aware that social networking sites such as
                                                                                          6


Facebook and Myspace are in the public domain and can be viewed by anyone. YouTube
has been having problems with copyright infringement. The top videos on YouTube
usually include copyrighted material that should not be presented such as, popular shows
and music to name a couple. YouTube is safe, for the most part, because they are just
hosting videos for users that post them. All YouTube has to do to remain safe is remove
material that is copyrighted when informed to do so and they will be protected by the
Digital Millennium Copyright Act (DMCA), but the DMCA protection could be
jeopardized if YouTube places advertisements on the same page with copyrighted
material.

       Another issue is unauthorized “snooping” of personal information and data posted
on social networking sites. A recent news article revealed some disturbing information
about the government using social networking sites to profile people. The Pentagon‟s
National Security Agency (NSA) is funding a program that collects extensive information
on these social networks so they can compile that knowledge. This allows the NSA to
create profiles on any individual that is a part of these social networks. The NSA‟s
current method of spying is by using phone logs and that has a restricted range. By using
social networks, the NSA can compile a wider range of data on people. These intimate
levels of information posted on the websites allow for a more detailed cross referencing
of each individual because the information is more personal, ranging over their interests,
their activities and their friends.

       This scenario is reminiscent of George Orwell‟s novel 1984. The ever-increasing
intrusion of the government into our everyday lives is the slippery slope that may soon
mirror the Big Brother image depicted in Orwell‟s vision of the future.

       Technology has taken great strides in the past decade, but we probably will be
surprised just what advances will be coming down the road in the years ahead. While we
can‟t stop „progress‟, we should try and use our common sense as to what we allow to hit
the electronic highway. We citizens have a responsibility to take a more guarded
approach as to what we type in our emails, publish on our MySpace or leave on a
voicemail. One method of screening could be to follow the advice most mothers give on
more than one occasion. “Don‟t do or say anything that you wouldn‟t mind telling your
parents”.

                                RECOMMENDATIONS

                                    Enforce Age Limits
       One recommendation Team Fantastic 4, Inc. has devised will assist in making
memberships to social networking websites harder to come by. With the continual
growth of social networking websites, age limits need to be incorporated for the safety of
members. Background checks could be used to prevent sexual predators from becoming
a potential threat. The process for obtaining a gun involves background checks and
waiting periods to keep weapons out of the hands of criminals.
                                                                                         7


                               Social Security Number Checks
         Another recommendation to help protect members of social networking websites
is to require the individual‟s social security number. Social security numbers would
allow databases to determine if the individual seeking membership is of age, criminal,
resident of the state claimed, and prevent convicted sexual predators. Customer
satisfaction should be the number one concern of MySpace, Facebook, and YouTube.
With satisfaction in mind, security and peace of mind should follow. Members should
not have to wonder if they are communicating with sexual predators.
                                                                                       8




                                    REFERENCES

Associated Press. (2006, June 20). Myspace sued over alleged assault. MSNBC.com
       Retrieved April, 9, 2007: http://www.msnbc.msn.com/id/13437619/

Cashmore, P. (2006, July 17). YouTube Hits 100 Million Videos Per Day. Mashable,
     Retrieved April 5, 2007, from http://mashable.com/2006/07/17/Youtube-hits-1-
     million-videos-per-day/

Chastaine, L. (2002). Social Networking for businesses and associations. Cerado Inc.
       Retrieved March 25, 2007, from http://www.cerado.com/download/Cerado-
       Haystack-Executive-Briefing-Social-Networking-for-Businesses-and-
       Associations.pdf

Classmates (2007). Retrieved April 5, 2007, from
      http://www.classmates.com/cmo/about/index.jsp?s=74606

Cornwell, L. (2007, Jan 8). P&G launching social networking Web sites to connect more
      with consumers. The Associated Press State & Local Wire, Cincinnati. Retrieved
      March 25, 2007, from LexisNexis database.

Fain, Travis. (2007, Jan 27). Staton bill aimed at youths. Knight Ridder Tribune Business
       News. Retrieved March 30, 2007, from ProQuest database.

Krantz, M. (2006, Feb 12). The Guys Behind MySpace.com. USA Today. Retrieved
       March 27, 2007, from
       http://www.usatoday.com/money/companies/management/2006-02-12-myspace-
       usat_x.htm

Krebs, V. (2007). Social Network Analysis, A Brief Introduction. Retrieved April 5,
       2007, from http://www.orgnet.com/sna.html

La Monica, P. (2006, Oct 9). Google To Buy YouTube for $1.65 billion.
      CNNMoney.com, Retrieved April 5, 2007, from
      http://money.cnn.com/2006/10/09/technology/googleyoutube_deal/

Lewis, J. (2007, Feb 15). Illnois to Ban Social Networks. Webpronews.com. Retrieved
       March 30, 2007, from http://www.webpronews.com/topnews/2007/02/15/illinois-
       to-ban-social-networks

Microsoft (2007). Microsoft Digital Advertising Solutions. Retrieved April 5, 2007, from
      http://advertising.microsoft.com/facebook
                                                                                          9


Microsoft and Facebook Team Up for Advertising Syndication. (2006, Aug 22).
      Retrieved April 5, 2007, from
      http://www.microsoft.com/presspass/press/2006/aug06/08-
      22MSFacebookPR.mspx

Orwell, G. (1950). Nineteen Eighty-Four. New York, NY: Signet Classic

Seelye, K. (2006, Aug 23). Microsoft to Provide and Sell Ads on Facebook, the Web
       Site. The New York Times. Retrieved April 5, 2007, from
       http://www.nytimes.com/2006/08/23/technology/23soft.html?ex=1313985600&e
       n=21cbf30b709596b9&ei=5088&partner=rssnyt&emc=rss

Siklos, R. (2006, July 18). New Corp. to Acquire Owner of Myspace.com. The New York
        Times. Retrieved April 5, 2007, from
        http://www.nytimes.com/2005/07/18/business/18cnd-
        newscorp.html?ex=1279339200%26en=33422c62f772785c%26ei=5090%26partn
        er=rssuserland%26emc=rss

Smith, S. (2006, July 12). Abbott: Bar social Web sites in schools, libraries: AG urges
       Congress to protect kids, but some call bill overly restrictive. Knight Ridder
       Tribune Business News. Retrieved March 30, 2007, from ProQuest database.

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DOCUMENT INFO
Description: Since social networking websites creation in 1995, it has greatly improved and aided communication, which was previously unattainable. Since its creation, social networking has quickly become a leading form of communication throughout the technologically advanced world. The websites Myspace, Facebook, and YouTube focus on issues concerning social interaction. Social networking websites create revenue through available advertising. Facebook, for instance, is the legitimate test bed for Microsoft’s new technology in advertisement. Facebook currently targets people between the ages of 18-24. Myspace, on the other hand, allows membership at age 14 to indefinite. Myspace also increases Web traffic because it is owned by News Corporation. YouTube allows users as young as 13 to view and submit videos through their website. Google has recently purchased YouTube and will continue to use advertising as a source of income for the website. Social networking websites have become a vital tool used to gain consumer feedback. The three main areas in which social networking involves are the following: customer and member relationship development, product improvement, and consumer education of products. Customer and member relationship is a “human level connection with individuals within an organization” (Chastaine). Product improvement concerns itself with providing the consumer with the “whole product”. Consumer education of products uses social networking websites to locate experts or implicit knowledge about certain products or services. Issues of internet stalkers and online predators arise with social networking websites. Myspace has well over 160 million accounts. Facebook has roughly 21 million registered users and YouTube “serves 100 million videos per day” (Cashmore). Information posted by teenagers about themselves is of growing concern. Information posted by teenagers about themselves is of growing concern. Unknowingly, many teens open themse