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					Media Information
            2011                         Wellness Foods Europe
                                                                                                                                    dedica
          fng                                         Magazin für Inhaltsstoffe, Herstellung und Verpackung




 Our magazines and journals
 food Marketing & Technology          drink Technology + Marketing                                            Hygiene Report                      Pumps and Compressors
 International magazine for the       Magazine for the entire drink                                           German publication for hygiene      with Compressed Air and
 entire food industry worldwide.      industry worldwide.                                                     and quality management in the       Vacuum Technology. In German
                                                                                                              food and beverage industry.         and English language.
 19,300 copies                        13,800 copies
                                                                                                              18,000 copies                       22,500 copies
 food Marketing & Technology India    Getränke!
 Professional magazine for the food   Technologie & Marketing                                                 fng – food, nonfood, getränke       Woodworking International
 and beverage industry in India.      German language magazine for                                            The independent publication for     International magazine for the
                                      the entire beverage industry.                                           supermarket managers in Germany.    woodworking industry worldwide.
 14,000 copies
                                      9,000 copies                                                            20,500 copies                       12,000 copies
 Food Technologie
 German magazine for the food         bb guide                                                                dedica                              dihw
 industry: Ingredients, Processing    Beverage and Brewing                                                    German language magazine            German Magazine for the
 and Packaging.                       International Suppliers´ Guide                                          for business gifts, incentives &    manufacture, processing and
                                      International Suppliers’ Guide                                          promotions.                         application of diamond high
 12,000 copies
                                      for the beverage industry.                                                                                  performance tools
                                                                                                              20,100 copies
 Wellness Foods Europe                15,500 copies                                                                                               9,000 copies
 The European magazine for                                                                                    element + BAU
 health ingredients, nutraceutical                                                                            Professional magazine for
 foods and beverages.                                                                                         architects: facility construction
                                                                                                              in German language.
 6,500 copies
                                                                                                              6,700 copies




                                      Dr. Harnisch Verlags GmbH                                               Phone: +49 (0)911 2018-0            E-mail: service@harnisch.com
                                      Blumenstr. 15, 90402 Nuremberg                                          Fax: +49 (0)911 2018-100            www.harnisch.com
                                      Germany
Wellness Foods Europe Media Information 2011                                                                                       2
Aims and Scope

Wellness Foods Europe is the first European magazine                and Getränke! Technologie & Marketing combined with the
devoted exclusively to health ingredients, nutraceutical foods      worldwide knowledge of the publishing house and the expertise
and beverages; jointly produced by the publishers of Food           from specialists.
Marketing & Technology, drink Technology & Marketing
                                                                    Wellness Foods Europe is published three times per year with
                                                                    targeted coverage of ingredients, flavours, regulatory issues,
                                                                    consumer research, organics, innovative foods and beverages,
                                                                    health news and trends.

                                                                    Readers are R&D experts, product developers and manage-
                                                                    ment in approx. 6000 European companies already or about
                                                                    to producing nutraceutical, functional organic and fortified
                                                                    foods and beverages.




                                                                    Please request detailed information!
                                                                    Information available via
                                                                    E-Mail wfe@harnisch.com
                                                                    or telephone +49 (0)911 2018-200.




Wellness Foods Europe Media Information 2011                                                                                       3
Publishing company                                                  Your partners
Address:            Dr. Harnisch Verlagsgesellschaft mbH            President:                       Europe:
                    Blumenstr. 15                                   Dr. Günter Harnisch              Simon Reay
                    Object: Wellness Foods Europe                   Dr. Claus-Jörg Harnisch          Tel.: +44 (0)173 762 761
                    D–90402 Nuremberg                               jharnisch@harnisch.com           simon.reay@harnisch.com
                    Germany
                                                                    Publisher:                       France:
Telephone:          +49 (0)911 2018-0                               Benno Keller                     Eduoard C. Costemend
Telefax:            +49 (0)911 2018-100                             Tel.: +49 (0)911 2018-200        Tel.: +33 (0)6 86 646 285
E-mail:             wfe@harnisch.com                                keller@harnisch.com              edouard.costemend@free.fr
Internet:           www.harnisch.com
                                                                    Editor-in-Chief:                 USA:
Total print run:      6,500 copies                                  Silke Watkins                    Mike and Charlotte Mitchell
Actual circulation: 6,016 copies                                    Tel.: +49 (0)911 2018-115        Tel.: +1 631 6 733 199
Place of publication: Nuremberg                                     watkins@harnisch.com             mjm@4m-media.com
Volume/Year:          Vol. 9/2011
Number of issues:     3 times per year                              Advertising:
Publication schedule: see page 4
Magazine format:      200 x 266.7 mm                                Key Account (worldwide):
Type area:            149 x 217 mm                                  Benno Keller
Rates:                see Advertisement Rates No. 9 from 1.1.2011   Tel.: +49 (0)911 2018-200
Printing process:     CTP (Computer to Plate) Offset                keller@harnisch.com
Subscription rate:    Annual subscription (3 issues)
                      Domestic: 36,– EUR + 6,– EUR p+h + VAT        Germany, Austria, Switzerland:
                      Surface mail: 36,– EUR + 15,– EUR p+h         Susannah Ashmore-Kopp
                      or 47,– US $ + 19,– US $ p+h                  Tel.: +49 (0)6101 505849
                      Airmail: 36,– + 27,– p+h                      Mobile: +49 (0)162 2792252
                      or 47,– US $ + 35,– US $ p+h                  ashmore-kopp@harnisch.com
Wellness Foods Europe Media Information 2011                                                                                4
List of topics and publication schedule*




   Issue                            Regular             Ingredients               Specials               Fairs/Events


   1/2011                           Functional          Omega oils                Joint health           Vitafoods
                                    ingredients         Vitamins and Minerals     Snacks                 10.–12.5.2011
   Closing date for                 New products        Fibre, Roughage           Bakery products        Geneva,
   ads and editorial                Organics            Plant extracts            Kid‘s health           Switzerland
   contributions:                   Beverages           Natural colours,          Weight management
   28.3.2011                        Ingredient Trends   flavours                  Cardiovascular
                                                        Proteins                  health
   Publication date:                                    Bioactives
   28.4.2011




   Issue                            Regular             Ingredients               Specials               Fairs/Events


   2/2011                           Functional          Inulin                    Sports drinks          IFT Food Expo
                                    ingredients         Enzymes                   and nutrition          11.–15.6.2011
   Closing date for                 New products        Herbs and Spices          Eye health             New Orleans,
   ads and editorial                Organics            Dairy based ingredients   Superfruits            USA
   contributions:                   Beverages           Sweetening agents         Cognitive health
   4.5.2011                         Ingredient Trends   Fat replacers             Antioxidants
                                                        Stabilizers/              Salt/sugar
   Publication date:                                    hydrocolloids/            reduction/
   1.6.2011                                             gelatine                  substitution
                                                                                  Beauty food




  Issue                             Regular             Ingredients               Specials               Fairs/Events


  3/2011                            Functional          Fibre                     Women‘s health         Fi Europe
                                    ingredients         Plant extracts            Cereals                29.11.–1.12.2011
  Closing date for                  New products        Vitamins and Minerals     Meat and meat          Paris,
  ads and editorial                 Organics            Lecithin                  replacements           France
  contributions:                    Beverages           Oils and fats             Bakery products
  18.10.2011                        Ingredient Trends   Cocoa and chocolate       Dairy products
                                                        Sweetening agents         Digestive health
  Publication date:                                                               Nutrition and ageing
  15.11.2011


*Subject to change without notice
Wellness Foods Europe Media Information 2011                                                                           5
Advertisement sizes and prices in Euro

Price list no. 9, valid as from 1.1.2011
journal format/type area: 200 x 266.7 mm (US format)/149 x 217 mm


                          Size                    Width x Depth Basic rate 4-coloured        3-coloured   2-coloured
                          (mm)                    (EUR)         b/w (EUR) (EUR)              (EUR)        (EUR)



                          1/1 page                                 3,260.–      4,640.–      4,180.–      3,720.–

                          1/1                     149 x 217
                          1/1 + bleed*            206 x 272.7



                          1/2 page horizontal                      1,710.–      2,790.–      2,430.–      2,070.–

                          1/2 horizontal          149 x 108.5
                          1/2 horizontal + bleed* 203 x 131



                          1/2 page vertical                        1,710.–      2,790.–      2,430.–      2,070.–

                          1/2 vertical             71.5 x 217
                          1/2 vertical +bleed*    112.5 x 272.7



                          1/3 page horizontal                      1,160.–      2,080.–      1,780.–      1,470.–

                          1/3 horizontal          149 x 72
                          1/3 horizontal + bleed* 203 x 94.5



                          1/4 page horizontal                       900.–       1,510.–      1,310.–      1,100.–

                          1/4 horizontal          149 x 54
                          1/4 horizontal + bleed* 203 x 76.5



                          1/4 page vertical                         900,–       1.510,–      1.310,–      1.100,–

                          1/4 vertical             71.5 x 108.5
                          1/4 vertical + bleed*   112.5 x 131



                          special price: 2/1      406 x 272.7      5,210.–      7,050.–      6,440.–      5,820.–




                          *Bleed surcharges will be charged separately. See equivalent paragraph on page 6.
Wellness Foods Europe Media Information 2011                                                                                           6


Colour surcharges               Prices for special positions              Technical data

Not subject to discounts.       2. and 4. cover page 10 %,                Printing materials for CTP (Computer to Plate)
European scale colours are      3. cover page 5 % to basic rate, full     in digital form
applicable for additional       colour only.
colours. Spot colours on
request.                        Quantity discounts                        For adverts closed files preferred (including fonts and pic-
                                                                          ture files):
Bleed surcharges                                                          – high resolution pdf files (incl. pass marks)
                                On advertisements ordered at the
                                                                          – eps or tif files
                                same time:
10 % surcharges on net price.   03 adverts        5%
                                                                          Data transfer:
Surcharge will be charged       05 adverts       10 %
                                                                          on CD-ROM, per E-Mail: wfe@harnisch.com or per
already with one-sided bleed.   10 adverts       15 %
                                                                          ISDN: 0911 2018-255 (Leo) inclusive progressive proofs
                                                                          or press proofs. Proofs are required for all colour adverts.
Bound and loose inserts         Adverts to be published within
                                                                          If not furnished, reproduction quality is at advertiser‘s risk.
                                three years.
Untrimmed: format
206 x 272.7 mm (incl. 3 mm
                                Banner advertising                        Data format for text documents:
bleed on each edge)                                                       doc (Word document), rtf (Rich Text Format)
up to 20 g – EUR 3,260.–.       Banner advertising on the
Bigger inserts upon request.    Wellness Foods Europe website:            Data forms for photos and graphs:
                                www.harnisch.com/well                     tif/jpg (300 dpi)
                                banner:                                   eps (with embedded fonts, pictures and logos)
                                Standard: 200 x 90 pixel (WxD)
                                = 850.- Euro per year                     Computer platform: Apple Macintosh,
                                Large: 200 x 344 pixel (WxD)              system MAC OS X
                                = 1,250.- Euro per year




Wellness Foods Europe Media Information 2011                                                                                           7
Combination discounts
Combination discounts are valid for all our                   Magazines in German
Food and Beverage publications.

On advertisements ordered at the same time:
03 adverts     5%
05 adverts    10 %
10 adverts    15 %

These discounts are valid for one year and
can be combined with quantity discounts.




                                    Magazines in English
Wellness Foods Europe Media Information 2011                                                                                                                                         8
Geographic circulation breakdown                                                            Circulation breakdown by product areas*
Western Europe                                                      5,349 copies            Milling products, pasta, cereals                                         297 copies
Eastern Europe                                                        667 copies            Bakery products                                                          522 copies
                                                                                            Confectionery                                                            883 copies
                                                                                            meat, meat products                                                      448 copies
Circulation breakdown by functions*                                                         Convenience                                                              434 copies
Managing directors, factory managers                                            8%          Snacks                                                                   550 copies
Heads R & D                                                                    24 %         Fish                                                                     153 copies
Product development                                                            24 %         Dairy products                                                           835 copies
Food technologists                                                             12 %         Fruit & vegetable                                                        481 copies
Laboratory                                                                      5%          other manufacturers                                                      313 copies
Marketing, product management                                                  19 %         (Baby food, delicatessen etc.)
Other, incl. purchase                                                           8%          Beverages, incl. mineral water,
                                                                                            Sodas, energy drinks, functional drinks                               1,100 copies




                                                                                            *Source: Data analysis of publishing house, July 2010




Wellness Foods Europe Media Information 2011                                                                                                                                         9
General Terms of Business

1. These General Terms and Conditions as well as the advertising media information                for printing. After the publication, the publisher will send the customer a specimen
   supplied to the customer are strictly applicable to all business relations between the         copy free of charge or a copy of the page with reference to the advertisement.
   customer and the publishing house. Different terms and conditions of the customer         8.   The invoice is to be paid within the given period as stipulated on the advertising
   do not apply, even when they are not expressly contradicted by the publisher.                  rates based on the date of invoice in so far as no reduced terms of payment or
2. In cases of doubt, advertisement orders are to be completed within one yaer of                 payment in advance has been agreed to in the odd case. In the case of default in
   conclusion of order. The publishing company guarantees the best possible re-                   payment or extension of date for payment, interest shall be charged at a rate of
   production of the advertisement in print but dependent on the time and printing                5 % discount rate.The publishing company can hold back the completion of a
   location.                                                                                      current order in the case of default in payment and demand payment in advance
3. For any mistakes in the publication, for which the publishing company can be                   for the rest of the advertisements still to be published.
   held responsible, the orderer shall be entitled to replacement in the form of free        9.   In the case of legal proceedings, non-payment, out-of-court settlement or bankruptcy,
   advertising space to the extent to which the purpose of the advertisement has been             any discounts shall be waivered and the full amount for the adver-tisements still
   affected.                                                                                      to be published shall become immediately due for payment without any discounts
4. Claims to defects are struck by the statute of limitations within one year after the           or obligations on the part of the publishing company. The customer will only be
   legal date of commencement of the limitation period.                                           entitled to offset with undisputed or legally valid claims. The customer is only
5. The publishing company shall reserve the right to reject orders for advertisements             entitled to the assertion of his right of retention due to counterclaims arising from
   or inserts as well as individual called up insertions within one advertisement order           this contract.
   for reasons of content, source or the technical form in accordance with the basic        10.   Changes in advertising and insert rates which may occur within four months after
   principles of the publishing company. Orders for inserts or bound-in inserts are               the signing of the contract shall be borne by the orderer, this even being applicable
   binding for the publisher only after the presentation of a sample of original size and         to running orders.
   after a written confirmation for the customer issued by the publisher. A possible        11.   Printing material will only be returned at the express demand of the orderer. The
   refusal of the order will be communicated to the customer in writing. The refusal              deadline for the storage of such printing material shall end three months after the
   of an individual call does not give rise to the withdrawal of the total contract.              advertisement has been published.
6. The customer will furnish the publishing house with the printing templates according     12.   If, as a result of Acts of Providence or other reasons for which the publishing
   to its specifications. The specification of the printing templates and the deadline            company cannot be held responsible, it is impossible to fulfil the order or for the
   for their presentation are set out in the advertising media information. The costs             same reasons publication of the journal or different issues is stopped, the publishing
   for layouts, printing material, etc. which are to be produced by the publishing                company shall have the right to defer publication or withdraw from the rest of
   company will be invoiced to the orderer, likewise the costs for any major altera-              the order.
   tions to the original agreed to advertisements. Ordered advertisements which are         13.   The publisher will store all customer data disclosed to him within the context of
   not to hand or only incomplete by the copy date as laid down in the publication                the business relation and required for the performance of the contract. These data
   schedule, will be published in the following issue in the manner determined by                 will only be used for the fulfillment of the contract.
   the publishing company.                                                                  14.   The seat of the publishing company is the sole place of jurisdiction and fulfilment
7. Proofs are only supplied when expressly requested. The orderer is responsible for              also in respect of bills of exchange and cheques made out in connection with the
   the correctness of the returned proofs. Should the orderer fail to return the proofs           order.
   supplied to him in good time by the set date, this shall be considered as approval

				
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