How to Outline Your Business Proposition
Enterprise Ireland supports manufacturing, technology and internationally traded
services start ups with potential to grow to ten jobs and/or €1m in international
sales (within 3-4 years of starting up). The key characteristics of a project are
used to determine the likelihood of becoming a High Potential Start-Up. These
include the quality of the technology/service; experience of the management
team; strategy for taking the product or service to market; evidence of demand
or value of the product or service to potential customers.
To establish if a business could be supported by Enterprise Ireland, we need
background information to understand more about the business opportunity; the
proposed management; their experience in the particular market/technology and
the development plans/needs of the company. The template below allows you to
present your business proposal and for Enterprise Ireland to provide a response
on your eligibility for HPSU supports. These questions should be answered and
submitted to the Enterprise Ireland start-up team. Please note that we do not
require business plans at this early stage but if one is available you should
What is the company proposing to do?
Is the company at the idea stage, is the company registered?
Are there any full time employees?
Is the company selling? Who to?
From a timing perspective - How advanced is the project
Who are the main promoters (founders) in this business?
What is the background and experience of promoters in this
You should outline the professional experience and the names of
companies that the promoters worked in.
Can you describe the product/service you will offer?
What specific customer requirements does your product or service
What specific benefits do customers obtain from using the company’s
product or service in terms of increased revenue, decreased cost?
4. Competitive Advantage
What is innovative about your product/service?
What is your competitive advantage – how are you better than what is
Who are your potential customers in the target market?
6. The Market
What market(s)/sector(s) do you intend to target?
What is the size of your target market sectors?
What research or activity have you carried out on this market?
How will you reach, sell to and deliver your product/solution to
Who is your competition in the market – main competitors in Ireland
and in your target markets and how does your offer compare?
8. Revenue Model
How are you going to make money – what is your revenue model?
Have you spoken with any potential customers or commercial
partners? Please outline who you have spoken to and the outcome of
Explain your pricing policy?
What is the funding requirement for year1 and 2? How do you plan to
service this requirement?
Has any investment been raised to date?
This section should clearly outline any cash investment from the
founders, private investment raised and financial support received or
applied for from government agencies.
Please Note: Enterprise Ireland invests in partnership with other investors in
an investment round. The promoters will be expected to participate
financially in the investment round. The maximum Enterprise Ireland can
commit to an investment round is 50% of the investment required.
10. Commercial Challenges
What are the biggest challenges for your company to be successful in
What are your limitations?
What areas do you feel you need most assistance?
What are the key risks associated with your project?
Why do you believe that your start-up is capable of trading
What do you need to do to move the business to the next stage of
Does the Irish company have or intend to secure Intellectual Property
11. Enterprise Ireland
What supports are you seeking from Enterprise Ireland?