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					                                              Minutes
              American Hotel & Lodging Educational Foundation
                        Board of Trustees Meeting
                            Loews Vanderbilt Hotel – Nashville, Tennessee
                                McTyeire Room – Mezzanine Level
                                      Tuesday, June 12, 2007
                                        10:00 a.m. – Noon

                             Secretary/Treasurer – Minaz Abji Presiding

Trustees Present                                   Staff Present
Michael Davidson                                   Joe McInerney
Anthony Falor                                      Joori Jeon
Marc Gordon                                        Roy Kennington
Molly McKenzie-Swarts                              Marlene Colucci
Robert O’Halloran                                  Wes Ardis
Paul Sistare                                       Michelle Poinelli
Robert Steel                                       Brenda Moons
                                                   Laurence Barron
Trustees Absent                                    George Glazer
Jerry Petitt – Chair
Jay Witzel – Vice Chair                            Guests
Ron Cichy                                          Drew Diamond
Tom Corcoran                                       Banks Brown – McDermott, Will & Emery
Lee Pillsbury                                      (legal counsel)
Kenneth Siegel                                     Drew Smith – LarsonAllen
John Valletta                                      Cynthia Prentiss – Bank of America
                                                   David Charron – Hcareers.com
Committee Chairs Present
Caroline Cooper - Certification
Pedro Mandoki – Fund Development
Gene Rupnik – Audit
Randy Smith (Vice Chair) - Research

I.      Call to Order
        Treasurer/Secretary Abji, as Chair Jerry Petitt and Vice Chair Jay Witzel were unable to attend,
        welcomed all members and called the meeting to order at 10:00 a.m. It was noted that two new
        trustees were present — Molly McZenzie-Swarts and Paul Sistare. Both were welcomed to the
        group. He also extended a special thank you to Hcareers.com for hosting today’s refreshments and
        introduced Darren Charron as the company representative.



                                                   1
II.    Report of the Chairperson
       Approval/Acceptance of Minutes
       Treasurer/Secretary Abji noted the minutes of the November 11, 2006 meeting of the AH&LEF
       Board of Trustees included in the agenda book. The following motion was duly seconded and
       approved.

       Motion:    The minutes of the November 11, 2006 Board of Trustees Meeting be approved
                  as printed.

III.   Report of the Treasurer
       Treasurer/Secretary Abji reported that the year-end audit was complete and all the trustees were
       sent a copy with the agenda. The audit firm rendered unqualified opinions on all financial
       statements. He noted that LarsonAllen partner Drew Smith would present the audit findings
       immediately following his report.

       There are two divisions under AH&LEF.

       FOUNDATION
        The Foundation realized a net income of $1.85m last year compared with $328k budgeted
          before scholarships and research grants.
        For 2007, the Foundation will realize a net income of $734k vs. $543k budgeted. The
          favorable variance resulted from capital gains on investments and proceeds from Americas
          Lodging Investment Summit (ALIS).
        Last year the Foundation had a strong investment performance - $1.26m over budget.
          Proceeds from ALIS were $58k ahead of budget. A shortfall in fundraising revenue was due
          to postponing last year’s Tribute Dinner to March of this year. Overall operating expenses
          were on budget. The Foundation awarded $880k through all of its educational, scholarships,
          and research programs.

       2007 Forecast
        Investment earnings are forecast at $640k which is in line with budget.
        Proceeds from ALIS were $175k more than budgeted.
        A combined total of $225k net income is projected from the golf classic, silent auction and
          dinner tributes. The dinner honoring JW Marriott, Jr. was very successful. There will be a
          second dinner in November to honor Steven Bollenbach before his retirement.
        $1m will be awarded through Foundation programs. Here are the components of the
          programs:
                  - $501k Scholarships
                  - $230k Research Grants
                  - $150k Workforce Development
                  - $75k School-to-Career
                  - $44k Other
        As of April 2007, the total fund balance is $20.83m representing about a 5.5% increase from
          last year.

       EDUCATIONAL INSTITUTE
        EI also had a financially successful year last year. EI generated net income of $630k
         compared to $123k budgeted.

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   Through April of this year, EI has realized a net loss of $336k vs. $521k budgeted. It is
    normal for EI to show a year-to-date loss until early fall.
   For the full year, EI is expected to generate a net income of $360k vs. $183k budgeted which
    is believed to be a conservative forecast.

Highlights of 2006
 Course sales exceeded budget while text sales fell below budget due to the decision to
   classify all book sales to schools in the U.S. as course revenue.
 Video sales, certification, seminars and special contracts came in below budget. Revenue
   from the Egypt contract came in $130k below budget last year. The US Agency reduced the
   amount that the Egyptian Hotel Association could spend in 2006.
 The revenue shortfall was more than offset by savings on the expense side. Total operating
   expenses were $8m which was 7.8% below budget. Significant savings were realized in
   salaries due to several vacant positions throughout the year and marketing and sales expenses.
   There is a sizable increase in marketing and sales expenses this year because we need to
   reinvest in developing and marketing new products.

2007 Forecast
 The total revenue is $12.69m, which is slightly over budget.
 The training contract in Egypt will be renewed in June. The contract value is $1m.
 The Unlimited Training Library is in use in 1,050 properties generating significant revenue.
 The online testing for certification is up and running. This ensures the security of the exams
   and also hopefully increases revenue.
 On the expense side, total operating expenses are forecast at $8.5m, which is $250k or 2.6%
   below budget. Most of the savings will be realized in salaries which resulted from the
   decision to not fill certain vacant positions by reorganizing a few departments.
 EI had been operating at a loss for many years until 2002. EI has done a remarkable job
   turning its operation from deficit and debt several years ago to profits and positive cash flow.
 The $3.7m long-term promissory note is completely paid off now.
 EI also has $1.3m cash, which is far more than we normally have at this time of the year.

The following motion was duly seconded and approved.

Motion:    The Board approved the 2006 year-end financials and 2007 financials as
           presented.

2006 Year-End Audit
Drew Smith reported on the audited financial statements. He noted that a new audit standard,
Statement on Auditing Standards 112 (SAS12), Communicating Internal Control Matters
Identified in an Audit, requires all discrepancies to be noted in writing which is included in the
management letter. The following were identified and discussed:
 Organization does not have a system of internal controls that would enable management to
    conclude the financial statements are completed and presented in accordance with generally
    accepted accounting principals (GAAP). It was noted that 95% of non-profits of similar size
    are not structured to prepare their own statements in accordance with GAAP. Instead,
    management has elected to request expertise from the audit firm in preparing these
    statements.
 Noted some discrepancies in reporting sponsorship revenue (in accordance with SFAS 116)

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          and capital lease adjustments.
         Needs to establish an accounting and financial reporting process for determining fair market
          measurements for alternative investments (hedge funds).

      In addition, the management letter also included some opportunities for strengthening internal
      controls and operating efficiency which were as follows:
       Follow AH&LEF’s investment policy.
       Have the independent reviewer sign off on the review of reconciliations after being prepared.
       Create a binder of information documenting the routine processes and procedures performed
          by IT staff, and outlining the steps involved in these processes.

      Mr. Smith concluded that the audit report on the consolidated financial statements of AH&LA-
      EF and AH&LA-EI were an unqualified or ―clean‖ opinion and the results were also reported to
      the audit committee.

IV.   Report of the Investment Committee
      Cynthia Prentiss, representative from Bank of America, updated the Board on the investment
      status of the Foundation. The following was highlighted:
       Market value was $19m at the end of 2006. Current value is $20.8m.
       For 2006, the investment return was 11.17% net of fees.
       The investment portfolio continues to be well diversified. As of 4/30/07, the asset allocation
          was 9% cash, 28.2% fixed income, 4.8% low volatility hedge fund, and 59% equity.
       Total investment return was 6.41% as of 5/31/07.
       Noted that if this pace continues, investments will be well ahead of budget.

      Ms. Prentiss reviewed the Foundation’s asset allocation and performance measures as well as
      providing brief comments on future expectations.

V.    Report of AH&LA
      Joe McInerney updated the trustees on the activities of the association. The following was
      highlighted:
       2007 has started out to be a most positive and productive year.
       The financial forecast for the AH&LA, EI and the Foundation shows significant increases in
          the bottom line.
       The AH&LA budget was to lose $155k. The forecast now is to lose only $50k and it can
          even get better.

      The Business Plan and Strategic Plan are the blue prints of how the association operates. The
      core objectives (2007-2009) include:
       Increase membership and retention of guestrooms by 15% in partner state associations and
          direct member states by 2009. The increase will be based on the December 31, 2006, total
          guestrooms.
       Capitalize on AH&LA brand value as the ―Voice of the Industry.‖
       Strengthen and promote the industry’s multicultural and diversity opportunities.

      The following significant areas that have been accomplished through May were highlighted:



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   The total rooms membership in partner and direct member states has increased by 2.4 %
    through May – 8,987 properties with 1,349,665 rooms; which is slightly ahead of the
    objectives.
   Three additional commissioned sales people (Kay Howard, John Ingersoll and Terry Dillard)
    were hired to sell membership in the direct member and partner states to service the
    Southeast, Mid-West and the Western states.
   Ten states have signed the membership sales agreement contract.
   A membership campaign is being developed that emphasizes the importance of membership
    in AH&LA and partner states to be launched in June.
   Staff or officers have attended 15 partner state meetings, 29 industry and other association
    events, and five schools.
   Increased the association’s visibility via articles or stories in all forms of industry and
    consumer media — so far this year AH&LA has received 757 media print, radio/TV and
    internet stories or articles.
   Held three successful events:
    - The American Lodging Investment Summit raised over $1m which was shared between
        the EI and Foundation.
    - Dinner Tribute honoring JW Marriott, Jr.
    - Legislative Action Summit
   A panel of high-level diversity owners and operators was on the ALIS program, Also the
    number of women on ALIS panels increased significantly from 11 to 17. A half day Women
    in Lodging Program is now scheduled for the IH/M&RS in November.
   Assisting the Hispanic Hotel Owners Association in developing valuable benefits from their
    members through the use of EI products and exposure at AH&LA events.
   Entering into a partnership with Esperanza USA and the Department of Labor for a program
    designed to respond to the employment and career needs of Latinos throughout the country.

The Government Affairs staff has made a tremendous impact on Capitol Hill and with the
administration:
 Governmental Affairs has two new staff members: Renee Brockinton, Manager of
   Grassroots, and Amanda Montez, Manager of HotelPAC.
 Governmental Affairs is involved in many coalitions to create greater visibility for our issues:
    - Coalition for a Democratic Workplace
    - Co-chair H-2B Workforce Coalition
    - Steering Committee Essential Worker Immigration Coalition
    - Active member Coalition to Protect Family Leave
    - Coalition to Insure Against Terrorism; Natural Catastrophe Policy Coalition;
    - OSHA Fairness Coalition
    - Electronic Verification Systems Coalition

AH&LA is forming a few additional committees:
   Global Hospitality Council
   Spa Committee
   Multi-unit Owners & Operators General Counsel Committee

Marlene Colucci, Executive Vice President of AH&LA Public Policy, updated the Board on the
following issues:
     Immigration Reform

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       Card Check Legislation
       Terrorism Insurance
       HotelPAC

Comprehensive immigration reform is a major issue for our industry. This is partly because
hiring workers to fill critical service positions will be one of the industry's most urgent problems
during the next decade. Even a modest growth in the lodging sector will result in the need for
more than 300,000 additional workers by 2014. Immigration Reform has stalled in the Senate.
After months of behind-the-scenes negotiations between the White House and key senators, a bill
was introduced that would reform the immigration system by securing our borders; creating a
new electronic employment verification system; identifying, screening and documenting those
workers currently in the country on an undocumented basis; and creating a guest-worker program
for the future needs of our economy. After two weeks of sometimes heated debate and
contentious amendments in the Senate, the bill stalled when the Senate could not agree on
whether to vote on the bill or continue the amendment process. AH&LA continues to work with
the White House and the Senate in developing an agreement to have this bill passed, hopefully in
the next few weeks.

As part of the Western Hemisphere Travel Initiative Travel Restrictions, the U.S. Department of
Homeland Security (DHS) had mandated that every person entering the U.S. via air travel after
January 22, 2007 from Canada, Mexico, the Caribbean, and Bermuda have a valid passport as
identification. AH&LA had urged DHS to delay this policy until the necessary resources could
be available to implement to requirements as well as providing enough time to educate the public
and allow them to prepare for them. Unfortunately, DHS decided to implement the policy earlier
than we thought prudent.

As a result of these new procedures being put into place prematurely, the demand for passports
increased dramatically. The U.S. State Department could not meet the demand and the wait for
passports has grown to several months long. Because of these problems, DHS has eased their
identification requirements and will allow those who have applied for passports but have not yet
received them to enter and depart from the United States by air from the Western Hemisphere
with a government issued photo identification and Department of State official proof of
application for a passport through Sept. 30, 2007.

Card Check Legislation is a huge issue for our industry and the economy. The Coalition for a
Democratic Workplace formed and co-chaired by AH&LA is made up of 49 associations and has
been in the trenches fighting organized labor's highest priority. The AFL/CIO and Change to
Win unions spent $56m to elect candidates who would support Card Check legislation.
The legislation is misleadingly entitled the ―Employee Free Choice Act.‖ It seeks to eliminate
the right of workers to vote their conscience in protected elections through a secret ballot. In its
place, the legislation would compel workers to join unions through a public ritual of signing
authorization cards in front of union organizers and co-workers. This bill would eliminate parts
of the National Labor Relations Act of 1935, which was enacted to protect the rights of workers.
AH&LA feels this is a direct assault on the rights of every hotel worker in America. AH&LA is
not against unionization, but, it is our firm belief that it’s their job, it’s their life, and they should
have the right to decide for themselves if they want union membership.

On March 1, the House of Representatives voted basically along party lines to pass H.R. 800

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      ―The Employee Free Choice Act.‖ by a vote of 241 to 185. Organized labor claimed it had 265
      votes in the bag. Although we knew we would lose this vote, we were able to convince 24
      Members of Congress not to support it. Our fight now goes to the Senate, where we believe
      there’s a fair chance to defeat its version of this bill. And we will keep you informed.

      Terrorism Risk Insurance Act (TRIA), which was signed into law by President Bush in 2002,
      expires at the end of this year. TRIA promises aid to insurers in the wake of a future
      catastrophic terrorist attack. This bill allows the federal government to cover 90 percent of the
      cost of claims; up to $100 billion per year over three years; once terrorism related insurance
      losses exceed preset thresholds. The insurance industry has worked since 2001 to develop a
      comprehensive long-term terrorism insurance program. However, many insurance experts
      believe such a program has not yet been achieved and it is important that the federal government
      continues to provide backup support to the private terrorism insurance marketplace.

      AH&LA calls for Congress to:
        - Make a permanent Federal terrorism insurance program.
        - Remove exclusions for coverage of domestic acts of terror.
        - Ensure coverage of nuclear, biological, chemical or radiological.
        - Establish a trust fund from insurance premiums and/or policyholder surcharges to be used
          prior to taping taxpayer funds.

      HotelPAC
       This year’s goal has risen to $500,000.
       The HotelPAC and the Legislative Readiness Fund has raised a total of $378,147 this year:
           - HotelPAC: $133,147 of which $108,147 is in hard dollars and $25k in soft dollars.
           - AH&LA Legislative Readiness Fund: $245k.
       Board participation is very much encouraged in this important initiative.
       AH&LA is developing an extensive grass roots database and asking all volunteers to share
         with them who their legislator contacts are so that AH&LA can better mobilize its efforts to
         quickly target specific persons who may be of assistance.

      It was noted that AH&LA’s Executive Business Plan Results and Score Card would be attached
      to the minutes.

VI.   Report of the EI Activities
      Roy Kennington updated the trustees on the activities of the EI. The following was highlighted:
       2007 Year to Date
         - Two new/revised texts have been completed.
         - Acquired a DVD duplication capability which will save $12 each time one is produced
            for sale and reduce inventories.
         - Completed four new management certifications.
         - Continued implementation of the Unlimited Training Library with updated guides.
         - Thru May, paid off long-term debt, revenues are on target, expenses are below budget and
            cash far exceeds previous years.
       Orlando Office Move
         - Moved in mid-March from 18th and 19th floor to 3rd floor and reduced space from 24k
            to 18k sq. ft.
         - Costs reduced from $27 to $23.50 per sq. ft. First 6 months are free. No escalation for

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        months 7-60.
    -   Rent reduction of $6k per month for months 7-60 with buy-back option which was
        exercised. Landlord paid EI $256k in May which helped cash position.
    - Leased out 3,500 sq. ft. for three years - $85k per year.
    - Bottom line is significant savings over the next ten years.
   The Unlimited Training Library
    - Implemented 1,079.
    - Joint efforts by AH&LA and EI staff has resulted in 63 properties becoming members to
        achieve discount.
    - Many properties were not former customers and are buying additional products.
    - PSA’s have sold over 40 and earned commission as a result.
   Technology
    - On June 4th, 2007, the online shopping cart was fully automated.
    - Upgraded the internal network infrastructure to improve all systems supporting in
        Washington, Orlando, and Lansing.
    - For the disaster/recovery plan, the back-up site will be moved from Tampa to Lansing. It
        will be completed by July 15, 2007.
    - Implemented major improvement to the iMIS system for billing and tracking capabilities
        for AH&LA. Beginning comprehensive update to JOMAR system that tracks all EI
        inventory, order entry and accounting functions.
    - All certification exams will be online once JOMAR upgrades are completed before end of
        year.
   Partnerships
    - Staff reductions have limited video production in the past several years which reduced
        revenues. To obtain fresh product without increases in personnel, EI has obtained a
        complete line of videos to replace the older ones that it will market and sell through
        Sunrise Series DVDs. Although margins are reduced, EI avoids development/inventory
        costs.
    - Videos licensed to be sold on iPod device. Device can be used to play videos through a
        monitor but cannot be downloaded.
    - US Foodservice to offer their customers EI products at $35 discount which is
        reimbursable to us.
    - US Aid contract ends on June 30th. New agreement with Egyptian Ministry of Tourism
        using same materials. Will generate more than $1m over next 3 years.
    - Produced numerous products for use by the International Spa Association (ISPA). Have
        recently completed books on Retail Management in Spas and An Intro to Spa
        Management.
    - Incentive program developed last year to encourage PSA’s to get involved in the sale of
        EI materials. Revisions to the program will simplify and reduce administrative time for
        all.
   Planned Activity for 2007
    - Introduce three new books and seven revised books.
    - Testing DVD authoring capability. Will permit EI to author existing and new videos at
        considerably reduced cost.
    - New version of the best selling SSB’s to include diversity issues- launched in 3rd quarter.
    - Working with a large casino management company to develop a management internship
        training plan and program using our materials. Can be sold in a generic version.
    - EI plans to revise the CHA, CLM, CHSP certifications and add the Certified Hotel Owner

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              before year end.
          -   In conjunction with AH&LA staff, EI will completely revise current websites over the
              next six months. Revisions include new look, improved navigation and customer
              convenience.

VII.   Report of the Research and Project Funding Committee
       Research Vice Chair Randy Smith noted that the minutes from the committee’s May 1, 2007
       meeting were included in the agenda book. The following was summarized:
        Recently completed research included the Quiet Good study and CapEx 2007.
        Four unsolicited grant proposals were submitted for review.
        Three were declined funding.
              1. Impact on Technology on Hotel Effectiveness and Customer Satisfaction – submitted
                  by the E-Commerce Committee and the University of Delaware. The committee
                  thought the study was geared more toward customer satisfaction not necessarily
                  management effectiveness. The committee liked the idea of finding out what the
                  customer wants, uses, pays, and technologies they have. Thought that the corporate
                  portion should deal more with ―take rates.‖ While funding was declined, the
                  committee noted that it would review a revised proposal at the next deadline date.
              2. Building Green for the Future – submitted by the University of Michigan. Consensus
                  was that it would be a lot of money for the value of the finished product.
              3. Hotel Identity: Influence of Unconscious Needs – submitted by the University of
                  West Florida. This proposal was very unclear about the exact purpose of the study.
        Recommend funding an AH&LA Membership Technology Education Study being conducted
          by the AH&LA Technology Committee in the amount of $5k. The purpose is to discover the
          technology systems and issues that are important to AH&LA members. The findings will
          then guide the Technology Committee’s future work. With a series of tech primers already in
          print (funded by AH&LEF), the committee thought that a membership survey to find the
          most salient information needs in these areas would be extremely valuable.

       The following motion was presented and duly seconded:

       Motion:   The Board approves funding a grant in amount of $5,000 for the AH&LA
                 Membership Technology Education Study being conducted through the
                 AH&LA Technology Committee.

VIII. Report of the Fund Development Committee
      Chairperson Pedro Mandoki reported the following:
        Last year, the campaign raised a total of $90,039 from 190 donors – a 57% increase from
           2005 and 24% over the 2006 budgeted goal of $75k.
        To date more than $55k had been raised from 95 donors. The Campaign has a budgeted
           goal of $86k this year, but we hope to hit $100k.
        Details regarding the solicitation process were included in the agenda book.

       The importance that all AH&LEF Board members be donors to the Annual Giving Campaign
       through a personal or corporate gift was noted. Additionally, Board members were also
       encouraged to actively solicit contributions on behalf of the campaign.



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IX.   Report of the Scholarship Committee
      Michelle Poinelli reported on the activities of the scholarship program and the following was
      highlighted:
       In order to increase applications, the committee made the following program changes:
         - Consolidated all the applications into one form with a single deadline date of May 1st.
         - Increased direct marketing to students in electronic and paper format.
         - Allowed submission of unofficial transcripts.
         - Relaxed tax documentation requirements in the financial need section.
         - Revamped the online application to make more user-friendly.
       A total of 3,500 applications were received compared to 440 last year. Specifically, online
         applications increased from 100 last year to 3,200. After preliminary review, staff estimates
         that approximately 625 applications are complete this year and eligible for review and scoring
         which represents a 63% increase from last year. Applications are still being reviewed. Exact
         numbers will be reported at the next Board meeting.
       Top-ranked applications will be sent to the Scholarship Committee for final evaluation.
       A new graduate scholarship program will be discussed at the next meeting in November.
       The application/brochure for professional development scholarships was also updated. It is
         geared toward current hotel employees for professional certification and distance learning
         through EI.

X.    Next Meeting
      The next AH&LEF Board meeting is scheduled to be in conjunction with AH&LA’s Fall
      Conference and International Hotel/Motel & Restaurant Show, November 10-13, 2007 in New
      York City. It is tentatively scheduled for Saturday, November 10, 2007 from 2:30 – 5:00 p.m. A
      confirmation notice will be sent when meeting date has been finalized.

XI.   Adjournment
      There being no further business, the meeting was adjourned.




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                                                                                                 Attachment 1

                                    EXECUTIVE SUMMARY
                            AMERICAN HOTEL & LODGING ASSOCIATION
                                   BUSINESS PLAN RESULTS
                                      January thru May 2007

The Executive Summary provides a quick and concise overview of the 2007 business plan strategic objectives and
accomplishments; the full-length report is attached.
I. Objectives: Increase membership and retention of guestrooms by 15% in partner state
    associations and direct member states by 2009. The base year is January 5, 2007, with 1,317,337 guestrooms
    in 8,799 properties – PSAs have 1,273,206 guestrooms in 8,442 properties; the Direct member States have
    44,131 guestrooms in 357 properties.


Accomplishments:
    We have a total of 8,987 properties with guestrooms 1,349,665, a 2.4 % increase of guestrooms.
            Partner state associations have a total of 8,589 properties with 1,299,996 rooms, a 2.1 increase of
               guestrooms
            Direct member states have a total of 398 properties with 49,669 rooms, a 12.1% increase of
               guestrooms
    All other membership categories are at or below the 2007 membership levels due to normal Q1 attrition
      rates. A new director of member services will be hired in Q2, who will actively pursue increasing these
      membership categories.
    Officers or staff has attended 15 partner state meetings, 29 industry and other association events, and five
      schools. See Exhibit A – Business Plan results.
    Two additional commissioned sales people were hired to sell membership in the direct member and partner
      states to service the Southeast and the Western states. They are currently working in Kentucky, Alabama,
      and New Mexico.
    Eight states have signed the membership sales agreement contract.
    A membership campaign that emphasizes the importance of membership in AH&LA and partner states
      launches in June.
    Launched new Websites for the Maryland Hotel & Lodging Association and New Mexico Hotel &
      Lodging Association. We are in the process of developing the Arkansas Website. In addition, Oregon,
      Michigan, and Alaska have requested our assistance.

II. Objectives: Capitalize on AH&LA brand value as the ―Voice of the Industry.‖
     Governmental Affairs is involved in many coalitions to create greater visibility for our issues.
            Formed and co-chairs Coalition for a Democratic Workplace (CDW) to oppose the so-called
               ―Employee Free Choice Act,‖ now over 500 members nationwide. The CDW has raised over $1.7
               million to run TV/cable and radio ads.
            Co-chairs the H-2B workforce coalition to strengthen the H-2B seasonal worker program.
           o A steering Committee member of the Essential Worker Immigration Coalition (EWIC). We meet
               on a regular basis with the Secretary of Commerce and White House officials to develop an
               immigration reform bill.
            An active member of Internet privacy coalition to protect integrity of corporate online Websites.
            An active member of the Coalition to Protect Family Leave opposed to Congressional action to
               force employers to adopt onerous changes to the Family and Medical Leave Act.
            An active member of the Coalition to Insure Against Terrorism urging Congress and the
               Administration to extend the Terrorism Risk Insurance Act program.
     Governmental Affairs staff participated in PSA events in Nebraska, North Carolina, Florida, and
       California.

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           To date, a total of $108,147 in hard dollars and $25,000 in soft dollars has been raised for HotelPAC,
            totaling $133,147. Currently, $245,000 has been raised for the AH&LA Legislative Readiness fund, for a
            total of $378,147.
           Supported and attended 37 fundraisers for various allies in Congress and Congressional candidates.
           Increased the association’s visibility via 42 Radio/TV stories, 191 print and 524 web articles in industry
            and consumer media. Exhibit B – Business Plan Results.
           An internal group has been formed to update the look and content of the AH&LA, EI, and AH&LEF
            Websites.
           Hosted our most successful American Lodging Investment Summit, Dinner Tribute honoring JW Marriott,
            Jr., and Legislative Action Summit.

III. Objective: Strengthen and promote the industry’s multicultural and diversity opportunities
        A panel of high-level diversity panelists appeared at ALIS; the number of women panelists increased from
            11 to 17. A half-day educational session is being planned for IH/M&RS (targeting students).
        Assisting the Hispanic Hotel Owners Association in developing valuable benefits from their members
            through the use of Educational Institute products and exposure at AH&LA events.
        Entering into a partnership with Esperanza USA and the Department of Labor for a program designed to
            respond to the employment and career needs of Latinos throughout the country.
        Women in Lodging Council sent letters to universities across the country offering to speak; so far speakers
            have been scheduled at five schools.
        Working to attract more minority members for the board of directors and committees.




                                                            12
                                                                                          Attachment 2



                     AMERICAN HOTEL & LODGING ASSOCIATION
                           BUSINESS PLAN RESULTS 2007
                                  January - May

Strategic Objectives, Strategies, and Tactics: Calendar Year 2007

I.   Objectives: Increase membership and retention of guestrooms by a total of 15% in partner state
     associations and direct member states by 2009. The increase is based on the January 1, 2007, total
     guestrooms – 1,317,337 guestrooms in 8,799 properties. As of May 31, 2007, we have a total of
     8,987 properties and 1,349,665 guestrooms.

     Strategy: Support partner state associations and AH&LA membership staff responsible for direct
     member states by leveraging the size and scope of the association to develop new value-added
     programs, create specific programs for the direct member states, continue our existing programs, and
     provide collateral material to retain current members to increase 2007 membership by 4% for partner
     state associations and 100% for direct member states.

     Responsibility: Membership Committee, AH&LA staff, association board of directors, partner state
     associations, ISHAE, Educational Institute.

     A. Partner State Associations

     Strategy: Strengthen our communications with state executives, officers, and board members.

     Responsibility: AH&LA staff and officers, partner state associations, and ISHAE.

     Continuing Tactics:
      Strengthen AH&LA’s brand through officer and staff participation at PSA and industry events.
           See Exhibit A.

        January 2007, review the Q4 2006 PSA annual surveys on service satisfaction and make
         adjustments.
            Thirteen responses have been received. We continue to encourage PSAs to complete
               survey.
        Survey the PSA executives when asked by the Membership Committee to determine types of
         programs needed.
            This was included in the above survey.
        Make sure all appropriate PSA staff are in the AH&LA database so they receive Lodging
         Magazine, blast e-mails, etc.
            We remind PSAs to update their staff rosters through the PSA e-Newsletter.
        Conduct a Membership Recruitment & Retention Workshop for PSA sales staff in conjunction
         with the Winter ISHAE meeting.
            Initial planning was done at the ISHAE Board Planning Retreat; information on speakers
               and prices has been shared with the deans of the Winter ISHAE meeting.
        Conduct individual new state executive and new membership sales staff orientation.
            Bill Elliott, Membership, Wisconsin
            Additional meetings are planned for Q3.
        Assist PSAs in member recruitment and retention efforts at a reasonable fee.


                                                 13
         Referred sales leads received from AH&LA Website and major brand shows.
         Invite PSA membership staff to participate when in their state.
         Assisted in increasing PSA membership through corporate sales.
         Answer questions and offer assistance to PSA staff.
         Send AH&LA membership materials to use for sales calls.

   Actively participate in ISHAE conferences and board meetings.
        Staff attended ISHAE board planning meeting and summer board meeting.
        Eight staff are registered for ISHAE conference.
   Visit PSA offices; participate in their board meetings, trade shows, and conferences.
        See Exhibit A.
   Conduct regular phone calls and Webinars to update PSA executives on issues and new member
     benefits.
        Conference call held with PSAs to explain new DHL benefit.
   Send monthly e-newsletters to PSAs.
        Ongoing.
   Send Business Plan Scorecard Update to PSAs for their board meetings.
           Ongoing.
   Keep state executives informed on property member communications.
        Alerts are sent to state executives 30 minutes to 1 hour prior to being sent to members.
   Continue to enhance PSA section of AH&LA’s Website by surveying PSAs to determine what
     resources are needed.
        See information on survey referenced in an earlier bullet.
        New section is being added to include promotional materials for all benefits.
   Work with PSAs to increase number of states that participate in the seminar series.
        Ongoing.
   Print co-branded membership stickers for PSAs.
           A subcommittee of the Membership Sales & Marketing Committee has been formed
           to discuss the issue.
   Provide the Directory of Hotel & Lodging Companies to PSAs electronically.
        Update of Directory provided monthly.
   Upon request, provide PSAs with prospect lists obtained from Smith Travel Research as the
     budget allows.
        Ongoing.
   Improve data on property members by obtaining more information via PSAs.
        Ongoing.
        Submit a complete property member roster reflecting all contact information to PSAs
           quarterly for their review.
   Encourage PSAs to use AH&LA resources to improve and update their Websites.
        Maryland Hotel & Lodging Association and New Mexico Hotel & Lodging Association
           Websites have been launched. We are currently working on Arkansas; Oregon, Michigan,
           and Alaska have requested assistance.

B. Property Membership in Partner State Associations and Direct Member States

Strategy: Leverage the scope and size of the association to develop new value added programs,
create specific programs for the direct member states, and continue our existing programs to retain
current members and increase membership by 4% for partner state associations and 100% for direct
member states. The increases are based on the January 5, 2007 – PSAs have 1,273,206 guestrooms



                                           14
in 8,442 properties; the Direct member States have 44,131 guestrooms in 357 properties
As of May 31, 2007, the PSAs have 8,589 guestrooms and 1,299,996 properties; direct states have
398 properties and 49,669 rooms.

Responsibility: Membership Committee, AH&LA staff, and partner state associations.

New Tactics:
 Add four additional commissioned sales people to sell membership in the direct member states
   and partner states where requested. Two sales people would be added in January and one each
   in both April and July. The commission fee would be a reverse of the current 50% rebate – year
   one AH&LA would receive 100% of our dues and the PSA would pay 50% of their first year’s
   dues to AH&LA.
      Two sales staff have been added—one in the Southeast and one in the West.
      Nine states have signed the sales agreement contract.
      Assisted Ohio and Arizona with sales calls as part of training of new sales staff.
      Membership sales are currently being conducted in Kentucky, Alabama, and New Mexico.
          Planning is underway for other states that have signed the agreement.

Continuing Tactics:

   Work with ISHAE Affinity Committee to create new value-added membership benefit programs
    to grow and retain property members.
       Ongoing.
   Market Aetna health insurance program, Location Management Services, prescription drug
    program, energy programs, and all other benefit programs at industry trade shows, PSA events,
    and advertise in lodging publications.
       Aetna, LMS, and Financial Independence staff attended several trade shows with staff.
       Articles are included in Lodging magazine regarding benefits.
       Received our first payment from Location Management Services from a sale; sharing that
          with the appropriate states.
   Work with EI to coordinate sales efforts to corporate and multiunit owners.
       Works together with EI staff and have regular conference calls to discuss joint efforts.
          EI and AH&LA share booth space at trade show to grow membership and EI sales.
         Attended Hersha Hospitality meeting with EI to discuss membership and Unlimited
         Training Library.

   Send membership application and letters to all nonmembers who make inquires or purchase EI
    products.
       Ongoing.
   Work with Membership Committee to enhance existing programs and assist states in developing
    campaigns or programs.
       Developing a membership campaign that emphasizes importance of
         membership in AH&LA and partner states and will present it at the Membership Sales &
         Marketing Committee meeting in Nashville, and launch in July.
   Survey all members by e-mail on satisfaction of service and benefits in February 2007.
       Survey was announced in President’s monthly enewsletter and is available online.
       Seventeen responses have been received to date. However, there are many issues dealt
         with through the online requests via membership e-mail.




                                          15
   Review all survey results to ensure high level of satisfaction and make adjustments to
    benefits/services.
         Issues of concern were related to governmental affairs and staff followed up on those.
 Emphasize a specific membership benefit to all members in the weekly e-News and CEO’s
    monthly e-newsletter.
         Ongoing.
 Offer each property member the ability to add up to five staff names to receive Lodging
    Magazine, AH&LA SmartBrief, and other association communiqués.
         Ongoing.
 Send new members welcome e-mails, and mail a welcome letter with a member kit explaining
    the benefits and value of membership.
         Ongoing.
 After one month of membership, send an e-mail to emphasize the benefits they have already
    started receiving and reiterate the importance of the members-only section of the Website.
         IT staff working to install new software applications to accommodate this technology; it
             will be completed later this year.
 Survey all new members after 6 months of membership.
         See above.
 Place membership ads in industry publications that agree to trade outs.
         A trade-out for 10 ads was negotiated with HMM, which will feature LAS, AH&LEF
             Annual Giving thank you, Webinar series, WIL, Summer Summit, Golf Classic,
             membership campaign, inaugural, and Stars of the Industry.
Target companies listed in the Directory of Hotel & Lodging Companies direct member states,
describing benefits; follow up with e-mails and personal sales calls.
         Follow up on leads from personal contacts, shows, and information inquiries.
         Follow up on leads from industry publications and e-Newsletter.
         Reviewed all companies listed in the Directory of Hotel & Lodging Companies and
               added any that already qualify for corporate membership.
         Welcome letter and membership kit mailed to more than 300 multiunit members.
 Continue to solicit all nonmember properties in direct member states with targeted solicitations.
          Staff attended Minnesota UPS Show.
          Delaware Stars of the Industry Awards.
          Sales calls in Branson and Springfield, Missouri.
          Greater Kansas City Hotel & Lodging Assn Trade Show and Stars of the Industry
             Luncheon.
          Missouri Hotel & Lodging Association board meeting.
 Advertise direct property membership in local association publications.
         Done as needed.
 Solicit former AH&LA members via phone calls and personal visits.
          Mailing was sent to former members and resulted in 22 hotel rejoining, with 1,833
             rooms.
 Highlight a different member benefit in each issue of Lodging Magazine.
         Monthly.
 Encourage members to update information on hotel.org to enhance its effectiveness.
          Ongoing.
 Meet with Multiunit Council in January and June to determine their needs for improving
    member benefits.
         Ongoing.




                                           16
   Meet with CEO Council in January and June to determine their needs for improving member
     benefits.
          Ongoing.
   Meet with leaders of franchise companies to determine their needs for increasing member
     benefits.
          Ongoing.
   Attend all functions in conjunction with franchise shows in order to network with the franchisor
     and the franchisees.
         See Exhibit A.
   Attend trade shows and industry events to market association benefits and solicit nonmembers.
     Where possible, AH&LA will be included on the program.
          See Exhibit A.
   Target current corporate members to tout specific benefits to their franchisees.
          Met with representative from Choice International regarding working with their
               franchisees.
          Sent David Kong a draft letter to be sent from him to Best Western members.
          Working with Ken Greene, Days Inn, for a letter to be sent to his franchisees to
               encourage membership.
          Working with members of the Extended Stay Council to craft solicitation letters for the
               extended stay brands of Choice, InterContinental, Hilton, and Hyatt.
   Invite corporate members to participate in committee meetings and events.
          Ongoing
   Create a corporate member spotlight on Website and in Lodging Magazine.
          Will discuss with Lodging staff.
   Promote new member benefits to corporate contacts to pass along to properties.
         Ongoing.
   Continue personal visits to appropriate hotel companies.
         Ongoing.
   Contact all companies eligible for corporate membership.
         Ongoing.
         Creating channel of communication with corporate contacts to aid in retention of the
             corporate requirement.
   Continue to offer additional discounts for multiunit owners sending more than one person to
     AH&LA events.
         Ongoing.
   Continue to increase the value of all memberships by improving the member only sections of the
     Website.
         Major revisions to Website are being discussed with EI and proposals are being taken.
   In direct member states where appropriate, sales team to make personal visits to members and
     prospects.
            Presentation to Missouri Hotel & Lodging Assn board meeting on benefits of
                 partnership.
            Sales calls in Branson and Springfield, Missouri.
            Sales calls in Delaware and Minnesota.
            Attended UP show in Minnesota.
            Greater Kansas City Hotel & Lodging Assn Trade Show.
            Missouri Hotel & Lodging Assn Annual Meeting.
            AAHOA Regional Conference in Mississippi.
            Sales calls in Mississippi.



                                           17
   Print membership stickers for direct member properties.
           Stickers have been printed.
   Coordinate seminar series in direct member states.
           Ongoing.
           Housekeeping seminar scheduled in Springfield, MO, October 9.
   Survey direct members to determine their needs.
                  Will incorporate in Q4.
   Create a yearly event in each direct member state.
                  A CHA class/exam was held in Branson and Springfield, Missouri.
   Continue to support and promote .travel domain.
           Ongoing.

C. Allied, Student, Faculty, International, Sole Practitioner, and Retired Hotelier
    Membership Development
   We are interviewing for a new director of member & industry relations who will be responsible
  for these functions.
Strategies:
 Create greater awareness of the tangible benefits to grow all national membership categories (allied,
    faculty, student, sole practitioner, retired, and international).
 Continually review membership benefits with the members of each category via a survey to
    determine what is relevant to each group.
 Develop a closer relationship with hotel schools to acquaint their students and faculty with the
    features and benefits of the association and its value to the industry.
 Develop a closer working relationship with the new EI Council of Academic Advisors.
 Enhance membership benefit programs that demonstrate the value proposition in order to
    increase allied, faculty, student, and international property, sole practitioner, and retired hotelier
    memberships.

a) Allied membership to increase the 633 members as of December 31, 2006, by 20%. As of
    May 31, 2007, we have a total of 595 allied members.

Continuing Tactics:
 Target companies listed in the 2007 Lodging Source Book, other industry buyers’ guides,
   various trade show attendee lists, and previous allied members.
                 Ongoing.
                 Work on leads from the PSAs for their allied contacts.
                 Sent staff to National Restaurant Association Show in Chicago to solicit
             memberships.
 Advertise in trade publications that agree to trade-outs.
          A trade-out for 10 ads was negotiated with HMM, which will feature LAS, AH&LEF
             Annual Giving, Annual giving & Annual giving thank you, Webinar series, WIL,
             Summer Summit, Golf Classic, membership campaign, inaugural,, and Stars of the
             Industry.
 Solicitation through AH&LA’s Website, face-to-face meetings at trade shows and industry
   events, direct mail, and follow-up telephone calls or meetings.
          Ongoing.
 Work with EI nonmember corporate contractors for allied membership.
 Continue to work with Multiview, Inc., in soliciting nonmembers listed in the Ultimate Hotel
   Buyers Guide.



                                              18
             Staff has been actively soliciting these nonmembers.
    Work with the Allied Executive Committee to determine new opportunities for allied members
     (i.e., Webinars to introduce member benefits, more networking opportunities between allied
     members and industry executives through seminars or receptions).
    Develop membership campaigns targeted to specific allied segments each quarter: Q1 –
     promote benefits; Q2 – offer enhanced Buyers Guide listing; Q3 – promote benefits; Q4 – offer
     remainder of the year free.
             Thank you letters have been sent to all allied members upon renewal.

b) Faculty membership to increase the current 173 members as of December 31, 2006
   membership by 30% and the 918 student members as of December 31, 2006 by 15%.
   Approximately 280 student memberships are complimentary to Foundation scholarship
   recipients. As of May 31, 2007, we have a total of 153 faculty members and 806 students.

Continuing Tactics:
 Work with EI to target nonmember schools that purchase EI products.
 Letters have been mailed to nonmember faculty to solicit membership.
 Target AH&LEF-affiliated schools and members of CHRIE.
 Target LMP student members, EI distance learning students, and students of member schools.
 Work with EI to market membership through the LMP program.
 Advertise in EI’s Distance Learning brochure and Website and obtain success stories to recruit
    members.
 Launch two faculty membership campaigns: Q1 – promote benefits and use quotes from
    educational leaders; Q4 – offer the remainder of the year free. Student membership campaign
    will run in Q4 offering remainder of the year free.

c) International property membership to increase the 106 members as of December 31, 2006
    by 20%. As of May 31, 2007, we have 93 international property members.

Continuing Tactics:

    Work with EI to target nonmember properties in non-HEP countries that have purchased EI
     products.
    Target previous international property members.
    A membership campaign will run in Q4 offering remainder of the year free.

d) Increase awareness of sole practitioner and retired hotelier memberships.

Continuing Tactics:
 Work with the ISHC to market this membership category.
 Use existing database and referrals to solicit members.

D.   Allied student, faculty, and international membership retention.

    Strategy: Enhance membership benefit programs that demonstrate the value proposition and
     communications to retain allied, faculty, student, and international property members.

    Responsibility: AH&LA Staff




                                           19
          Continuing Tactics:

            Survey all members on satisfaction of service and benefits in February 2007, and post a
             continual survey on the members-only sections of the Website. The survey results will be
             reviewed on a monthly bases and adjustments made on service protocols.
         Survey is being redesigned to match sales collateral and add new benefits.
         Upon joining, all new members will receive an e-mail and member kit explaining benefits and
             value of membership.
             Ongoing.
         After one month of membership, members will receive an e-mail emphasizing the benefits they
             have begun receiving and reiterate the importance of the members-only section of the Website.
         After 3 months, all new allied members will receive a personal call to ensure they are utilizing
             the member benefits and receive feedback.
         All cancelled members will be sent a letter at the time of cancellation explaining benefits that
             will be lost. A follow-up letter will be sent after three months if the member has not reinstated
             their membership. A call will be made to the allied members.
                    Former allied members were mailed information on newt AH&LA benefits/activities;
                        13 former members joined as a result.
                    When members are coming up on their renewal date, they are called by the sales
                        team.
II. Objectives: Capitalize on AH&LA brand value as the ―Voice of the Industry.‖
         Strategy: Enhance our political advocacy with the federal legislature, regulators and the
         Administration
        Responsibility: AH&LA staff, AH&LA Officers, partner state associations, Governmental
        Affairs/HotelPAC Committee

          Continuing Tactics:
           Develop strong working relations with the legislative leadership on both sides of the aisle.
                    Organized the largest fundraiser in history for the Blue Dog Coalition (group of
                       conservative Democrats) with the restaurant and franchise associations.
                    Involved members of both parties in activities in and around the Legislative Action
                       Summit.
                    Increased HotelPAC involvement with new congressional leadership.
                    Participating in centrist political organizations such as the New Democrats Network.
                    Worked with Marriott International and with the direct participation of J. Willard
                       Marriot, Jr., in a fundraiser for Senator Norm Coleman.
                    Supported and attended 37 fundraisers for various allies in Congress and
                       Congressional candidates.
           Participate in current coalitions and develop new ones to address our issues
                    Created Coalition for a Democratic Workplace (CDW) to oppose the so-called
                       ―Employee Free Choice Act,‖ now over 500 members nationwide. The CDW has
                       raised over $1.7 million to run TV/cable and radio ads.
                    Co-chair the H-2B workforce coalition to strengthen the H-2B seasonal worker
                       program.
                    Steering committee member of the Essential Worker Immigration Coalition (EWIC)
                    Meet on a regular basis with the Secretary of Commerce and White House officials to
                       develop an immigration reform bill.
                    Active member of internet privacy coalition to protect integrity of corporate online
                       Websites.



                                                      20
             Active member of the Coalition to Protect Family Leave opposed to Congressional
              action to force employers to adopt onerous changes to the Family and Medical Leave
              Act.
           Active member of the Coalition to Insure Against Terrorism (CIAT) urging Congress
              and the Administration to extend the Terrorism Risk Insurance Act program.
           Active in Natural Catastrophe Policyholders Coalition to address comprehensive
              insurance reform issues.
           Active in the OSHA Fairness Coalition to support efforts to improve OSHA
              regulations and practices that are fair to employees and employers.
           Member of the National Coalition to Protect Family Leave opposed to mandatory
              expansion of the Family and Medical Leave Act.
           Active in the Electronic Employment Verification System Coalition to ensure a
              workable employment verification system is enacted.
   Continue to meet with White House and specific departments to make them aware of our issues
           Meet with White House officials and cabinet officials on immigration reform on a
              weekly basis.
           Meet with White House officials and cabinet officials on ―Employee Free Choice Act
           Involved White House officials in activities during the Legislative Action Summit
              including having the Secretary of Commerce speak to attendees. Provide feedback
              from the conference to these officials and feature them in Lodging Magazine.
           Met with the U.S. Attorney for the Southern District of New York on behalf of lodging
              properties in the Theater District of New York to discuss ADA concerns.
           Brought a small group of CEOs to the White House and Congress to discuss lodging
              priorities and raise visibility.
           In January, presented the legislative agenda to both the CEO and Multiunit
              Operators Councils to raise awareness and encourage involvement.
           Participated in quarterly Department of Justice Business Connection Meeting to
              discuss disability issues with DOJ officials, business leaders, and disability
              advocates.
           Regularly communicate with the U.S. General Services Administration to discuss per
              diem concerns.
           Hosted U.S. Department of Interior meeting addressing issues related to public use of
              Federal lands.
           Arranged Department of Homeland Security officials to attend Loss Prevention
              Committee meeting to address security and technology issues.
           Worked with Department of Labor to provide insight and guidance to members in
              working with new policies and guidelines of the H-2B Visa program.
           Arranged and held meeting with Dept. of Commerce’s Director for the office of
              Travel & Tourism Industries to discuss a closer working relationship.
           Arranged high ranking Commerce official to attend as a guest speaker at the AH&LA
              board meeting in Nashville, TN.
           Hosted conference call with Secretary of Commerce Gutierrez and members of
              AH&LA’s Governmental Affairs Committee on the need for immigration reform.
           Met with President George W. Bush on the need for immigration reform and invited
              external lobbyists and local members of AH&LA’s Governmental Affairs Committee
              to attend.
           Hosted conference call between select AH&LA members and senior Department of
              Labor officials on changes to the H-2B Visa Program.
           Attended H-2B seminar hosted by Department of Labor to represent lodging industry.



                                          21
   Continue monthly meetings with the hotel company’s in-house and external lobbyists to develop
    industry strategies.
           Meet on monthly basis at AH&LA to exchange information and ideas. Incorporate
              these representatives into our agenda and support them on their issues.
           Cooperated with external lobbyists on fundraisers in support of members of
              Congress.
           Hosted seminar on current ethics changes being considered by Congress likely to
              affect lobbyists.

Strategy: Expand the association’s impact on Capitol Hill by significantly increasing HotelPAC in
the 2007-08 election.
   To date, raised a total of $108,147 in hard dollars and $25,000 in soft dollars for
    HotelPAC, for a total of $133,147. Raised $245,000 for the AH&LA Legislative
    Readiness fund for a total of $378,147.

Responsibility: AH&LA staff, AH&LA Officers, partner state associations, Governmental
Affairs/HotelPAC Committee

Tactics:
 Work with the PSAs, officers, and the Governmental Affairs Committee/HotelPAC to create
    innovative ideas to significantly increase the influence of HotelPAC in 2007.
           Hosted 2nd Annual HotelPAC Congressional Dinner in conjunction with Annual
              Legislative Action Summit – raising a total of $37,321.
           AH&LA Committee liaisons have been appointed and asked to solicit 100%
              participation from their respective committees for HotelPAC.
           Hosted by the GA Assn and IHG President Steve Porter, raising $4,200.
           Develop templates for PSAs and members to use to solicit donations and create
              HotelPAC events. Worked with PSAs to co-host HotelPAC events in particular cities
              with the participation of senior lodging management. Our first event this year was
              held in Atlanta, GA, with Senator Saxby Chambliss.
           Plans are in the works to host an event in Concord, NH and Chicago, IL.
 Work with PSAs to develop combined state and national fundraising events.
           Coordinate with PSA states to be able to fund the Federal PAC from state
              fundraisers.
           Work with PSAs to develop targeted regional events and joint state/national
              fundraising events.
           Work with PSAs to ensure events are in compliance with FEC rules and regulations
              governing federal PACs.
           In coordination with the TN association, hosting HotelPAC Summer Summit Golf
              Tournament on June 11.
           Working with the Memphis Hotel and Lodging Association on a joint fundraising
              event in August for HotelPAC.
           Working with AZ PSA executive on fundraising plan; sent PAC brochures to assist
              with mailing.
 Reinstitute the legislative readiness fund from corporations to address the most pressing issues
    facing the industry.
           Solicited all major lodging companies to donate to the Legislative Readiness Fund to
              combat card check legislation. To date, the fund has raised $180,000. These funds




                                           22
              have been used by the Coalition for a Democratic Workplace (CDW) to create
              educational ads.
             In April, sent a mass email/fax solicitation to AH&LA members with information on
              card check.

Strategy: Greater integration of AH&LA’s political advocacy with partner state associations and
members.
Responsibility: AH&LA staff and partner state associations.

Continuing Tactics:
 Work with PSAs and direct members to ensure greater participation in communicating key
   grassroots initiatives to legislators.
           Advisories sent to PSAs on immigration reform to provide timely information and
             requesting action.
           Advisories sent to PSAs on the H-2B Visa program to provide timely information and
             requesting action.
           In May, sent a HotelPAC campaign check to the Maine Association executive to
             deliver at a congressional fundraiser in Maine.
           Organized a series of state-specific calls on the issue of card check to increase
             grassroots activity in states with key senators.
 Executive vice president of public policy will continue to meet with ISHAE leadership twice a
   year, address legislative issues in monthly letters from the executive vice president of
   membership and industry relations and the president/CEO.
           Met with ISHAE president to develop a comprehensive government affairs/HotelPAC
             action plan.
           Regularly include governmental affairs topics in the monthly letter.
 Increase communications and relationship with PSA lobbyists through quarterly conference
   calls, which will create a great awareness on issues.
           Continue to host quarterly calls that focus on the three top state issues affecting the
             lodging industry. Minutes and materials are circulated as follow up.
           Held PSA call to discuss ―Employee Free Choice Act‖ and to develop action plans to
             oppose it.
           Highlight involvement of PSAs through photos in Lodging Magazine.
           Provide draft articles for PSA newsletters on pertinent lodging issues.
           Provide photos from LAS and other activities to PSAs to include in their state
             newsletters.
 Serve as a resource to PSAs on state issues that have national implications.
           Research particular state issues on an ongoing basis and bring such issues to the
             attention of PSAs.
 Participate in PSA meetings and industry events to create a greater awareness of the
   association’s position on issues.
           Communicate with PSAs on status of Federal Per Diem Rate adjustments prior to
             public announcement.
           AH&LA speaker at annual Legislative Day for the Nebraska Hotel & Lodging
             Association.
           AH&LA speaker at annual North Carolina Hotel and Restaurant Association
             meeting.
           AH&LA attended Florida Hotel Association meeting and fundraiser.
           AH&LA speaker at California Hotel and Lodging Association meeting.



                                           23
                  AH&LA speaker at Vacation Rental Managers’ Association (VMRA) in Norfolk, VA,
                   to encourage their involvement in government affairs issues of mutual interest.
                  AH&LA speaker at Pennsylvania Tourism & Lodging Association.

     Strategy: Broaden the association’s marketing and media reach through increased
     interaction with the industry, special interests, and consumer media, and the creation of
     marketing opportunities for members.

     Responsibility: AH&LA staff

Media Summary Report (January - May 2007) Exhibit B

     Continuing Tactics:
      Inform media of association news via a quarterly e-newsletter.
                Sent a newsletter in March following LAS with a round-up of news, including LAS
                  photo availability.
                Will be sending another newsletter following Summer Summit.
      Expand library of images and brochure templates to support PSA marketing efforts.
                Ongoing.
      Continue to inform/educate members via e-News, e-blasts, Lodging Law, Lodging HR, and
        Prism.
                E-news goes to the membership on the 15th of each month.
                Each Wednesday an e-blast goes to the membership typically focusing on one event.
                Law, HR, and Prism e-Newsletters rotate monthly.
      Greater use of Lodging Magazine and AH&LA SmartBrief to inform members of AH&LA
        features and benefits, as well as continue tradeouts with industry distribution channels.
                A letter from the President appears each month in Lodging, as well as the
                  association’s latest news; announcements are rotated every few weeks in the
                  association area for SmartBrief; a tradeout was finalized with HMM for 10 ads.
      Proactive pursuit of interviews in cities where the president, officers, and senior staff are
        visiting.
                Ongoing.
      Create position statements for PSAs and lodging companies on a variety of topics.
                Finalizing statements on wireless technology security and when a guest is walked.
      Develop proactive media opportunities for PSAs, AH&LA, and AH&LEF in all forms of trade
        and consumer media to strengthen association’s position as voice of the industry.
                Ongoing.
      Continually ensure the association’s Website maintains a high level of meaningful content;
        analyze and update the AH&LA Website to ensure effectiveness in representing current
        AH&LA initiatives and information.
                Working with a small internal group to update the look and content of the homepage;
                  all departments reviewed content in Q1.
      Create stronger, fresher visuals that attract younger general managers and reinforce the brand
        (note department is responsible for membership, business development, conventions,
        Foundation, and communications pieces).
                Incorporating a branding standard to formulate a consistency in the look and feel of
                  all pieces.
                A defined family look has been created for the Foundation’s pieces (professional
                  application, research, resource, etc.); similarly, the same is being done for



                                                  24
              membership.
   Continue to evaluate current AH&LA communications to ensure it is meaningful. Solicit
    comments and suggestions from members and partner state associations throughout the year.
           Ongoing.
   Continue cooperative advertising program that creates full-page ads featuring members in top
    publications at significant discounts.
           Adding a commissioned sales person to call members and finalizing 07/08
              publication rates.

Strategy: Strengthen AH&LA’s events, conferences, and educational programs to ensure they are
addressing member needs and are must-attend events for members and industry leaders.

Responsibility: AH&LA staff and AH&LA committees

Continuing Tactics:
 Review and continually improve the content and structure of each event to determine their
    relevance and how to improve them through new, innovative, and creative ideas, and attendee
    feedback and evaluations.
   After every event, AH&LA staff meets with all important stakeholders to thoroughly evaluate
   the strengths and weaknesses of every event in order to constantly improve the events for the
   future. Evaluations are distributed to every attendee and reviewed by AH&LA staff.
   Q1:
           January 22-24, 2007 - The Americas Lodging Investment Summit - The Hyatt
              Regency Century Plaza, Los Angeles, California.
           March 12, 2007 - AH&LEF Dinner Tribute honoring JW Marriott, Jr., chairman and
              CEO, Marriott International, Inc. - The Renaissance Washington DC Hotel,
              Washington, DC.
           March 13, 2007 - AH&LA HotelPAC Congressional Dinner - Johnny’s Half Shell
              Restaurant Washington, DC.
           March 13-14, 2007 - AH&LA Legislative Action Summit - The Mandarin Oriental,
              Washington, DC.
   Q2:
           June 10-14 – AH&LA Summer Summit – Loews Vanderbilt Hotel, Nashville, TN.
 Create additional sponsorship opportunities at each event to ensure AH&LA events are viewed
    as high quality events. This will also help maintain reasonable registration costs for AH&LA
    members, while ensuring a valuable sponsor experience.
   Q1:
           ALIS – Over 80 sponsors ensuring financial success for the conference.
           AH&LA Legislative Action Summit – Three primary sponsors were represented:
              American Express, HD Supply, and iBAHN.
           AH&LEF Dinner Tribute: Three primary sponsors were represented ensuring
              financial success: American Express, HD Supply, and iBAHN.
   Q2:
           AH&LA Summer Summit - Sponsorship from: American Express, BMI, HD Supply,
              Nashville CVB, Smith Travel Research, Tennessee Hotel & Lodging Association, US
              Foodservice, and Hotel & Motel Management.
 Enhance current sponsor commitment levels by ingratiating their business products with
    AH&LA initiatives. (i.e., the American Express Incentive Card).
           Each event’s sponsorship opportunities have been identified in the 2007 budget.



                                           25
   Create stronger networking opportunities to help members make meaningful connections.
    Q1:
            ALIS – Continued ―Speed Meet,‖ creating a ―meet and greet‖ environment throughout
               the conference of dedicated time to meet one on one with various attendees;
               appointment sessions scheduled with various sponsoring countries; created bars and
               networking areas to provide areas where meetings could take place; each platinum
               sponsor had a suite in to conduct their own networking events and meetings; the meal
               functions and networking receptions are included in the programming.
            AH&LA Legislative Action Summit –The focus is the Hill appointments, but
               scheduled two main networking receptions, as well as a HotelPAC event.
    Q2:
            AH&LA Summer Summit – There are several networking functions highlighted at
               this event. The Summit kicks off with the HotelPAC Golf Tournament. Two
               networking receptions are planned; the Opening reception highlighting all Nashville
               has to offer at The Musicians Hall of Fame & Museum and the second night’s
               reception at the Loews Nashville. And new to the event, members will have an option
               to choose between five networking dinners at local Nashville restaurants, with
               proceeds benefiting AH&LEF.
   Continue to provide quality, topical and timely programming for members using committee
     structure where appropriate to create specialized educational content. This will keep committees
     engaged, connected, and involved in our educational offerings.
     Q1:
            ALIS - The Burba Hotel Network does all of the programming for ALIS, but tapped
               into our resources where applicable. (Example: The Women in Lodging Council and
               MDAC assisted with some programming.)
            AH&LA Legislative Action Summit – The Governmental Affairs/HotelPAC
               Committee was used as a resource for LAS programming.
    Q2:
            AH&LA Summer Summit – The Lodging Industry Summit and Condo Seminar will
               be the educational highlight of this event addressing industry trends and statistics.
   Increase AH&LA branding at all association functions and visibility at industry events.
       o Purchased three new tradeshow booths (one 10-foot booth, and two sets of banner stands)
           and created new graphics that highlight AH&LA and EI.
       o In the process of pricing and purchasing give-away items for the booth, sales calls, visitors
           to AH&LA headquarters, etc.


III. Objective: Strengthen and promote the industry’s multicultural and diversity opportunities

Strategy: Increase hoteliers’ awareness about the business advantages of embracing and increasing
diversity within overall management practices.

Responsibility: AH&LA staff, association’s board of directors, Multicultural & Diversity Advisory
Council, Women in Lodging Council, hotel brands, members, partner state associations, and
multiunit operators.

Continuing Tactics:
 Create diversity educational sessions or general forums at AH&LA events, as well as networking
   opportunities.



                                            26
                 A panel of high-level diversity panelists appeared at ALIS; the number of women
                panelists increased from 11 to 17.
                 A WIL educational session is being planned for IH/M&RS (targeting hoteliers
                and students), which will consist of a panel of male CEOs and a college bowl
                pitting hoteliers against students.
   Make a diversity presentation to the board of directors and CEO/Multiunit Council meetings
    each year.
               Ongoing; Steve Rudnitsky presented in June.
   Continue to survey Fortune 500 companies to gather best practices.
               On hold.
   Communicate diversity goals in press releases, interviews, officers’ speeches, etc.
               Ongoing.

Strategy: Increase the U.S. lodging industry’s attraction, retention, and development by producing
educational and employment advancement opportunities, while serving the industry’s diverse
customer base.

Responsibility: AH&LA staff, association’s board of directors, Multicultural & Diversity Advisory
Council, Women in Lodging Council, hotel brands, multiunit operators, partner state associations.

Continuing Tactics:
 Promote LMP via the various diversity officers to position lodging as a career of choice.
              Ongoing.
              MDAC voted to support the LMP program; working with Faye Gays to create a
                 draft letter to provide properties, and identify an initial group of properties.
 Create the AH&LA Prism Award, as part of AH&LA’s Stars of the Industry Awards Program.
              We received four entries for the 2006/07 program.
 Continue to incorporate diversity in all AH&LA executives’ speaking engagements and
   presentations on behalf of the association.
              WIL Council sent letters to universities across the country offering to speak;
                 currently five schools have scheduled members to speak.
 Continue to create training products with the Educational Institute.
              Ongoing; updating Supervisory Skill Builders Series to include diversity content
                 in all nine workbooks, creating Portable Lesson Plan on Diversity,
                 DiversityWorks video is now offered free to all members.

Strategy: Highlight the lodging industry’s diversity accomplishments as AH&LA develops
sustainable initiatives to demonstrate the lodging industry’s overall outreach and establish permanent
industry resources.

Responsibility: AH&LA staff, association’s board of directors, Multicultural Diversity Advisory
Council, Women in Lodging Council (WIL), hotel brands, multiunit operators, partner state
associations.

New Tactic:
 Develop a database of minority vendors.
          On hold.
Continuing Tactics
 Invite distinguished minority leaders to participate in association activities.



                                             27
               A panel of high-level diversity panelists appeared at ALIS. In addition, Steve Roberts,
                with the Roberts Company, is now on the AH&LA board.
            Inviting marketing representatives from four chains to discuss the challenges of
                managing a multi-generational workforce at IH/M&RS.
            Met with Robert Johnson and Tom Baltimore in April to discuss AH&LA’s diversity
                activities.
   Investigate partnerships and sponsorships with minority industry organizations.
       o Partnering with the Multicultural Food Service Alliance on their university speaker
           series.
   Assisting the Hispanic Hotel Owners Association in developing valuable benefits from their
     members through the use of Educational Institute products and exposure at AH&LA events.
       o Customizing textbooks and running a review class at their next meeting. Also developing
           an owner’s certification program for them and NABOOD.
   We are entering into a partnership with Esperanza USA and the Department of Labor for a
     program designed to respond to the employment and career needs of Latinos throughout the
     country.
   Continue to work with Lodging Magazine to create a quarterly section dedicated to touting
     diversity initiatives, programs, etc.
            The May issue contained an article regarding how to work with different generations
                (Gen X, etc.)
            Authored February and May issues of Prism e-Newsletter.
   Update diversity section of Website to make content more current and interactive by continuing
     to populate a speakers bureau, highlight resources, add a feedback button, post links to
     corporate diversity sites, provide advice on employment to potential and existing candidates,
     promote the latest industry initiatives, and share tips on successfully best practices.\
                 Ongoing.

                                            EXHIBIT A

    Partner State Association Meetings
    Oklahoma Hotel & Lodging Association Annual Conference/Trade Show
    Maryland Hotel & Lodging Association - Stars of the Industry
    North Carolina Restaurant & Lodging Association Annual Awards Dinner and board meeting
    New York State Hospitality & Tourism Association Annual Conference
    Strategic planning session for California Hotel & Lodging Association
    California Hotel and Lodging Association meeting
    Florida Restaurant & Lodging Association membership meeting
    Utah Hotel & Lodging Association Legislative Reception
    Michigan Annual Conference and board of directors meeting
    Nebraska Hotel & Lodging Association
    Kentucky Hotel & Lodging Association board meeting and sales calls
    The New Jersey annual meeting and Unity Day Luncheon
    New Mexico Hotel & Lodging Association

    Industry and Association Events
    Atlanta Convention & Visitors Bureau 8th Annual Diversity in Hospitality Industry Summit
    Women on the World, US Chamber, Washington, DC
    Bulgarian Hotel Association, Las Vegas
    Hotel/Motel Restaurant Show of the Southeast in Myrtle Beach with the Hospitality Association
    of South Carolina


                                            28
Hospitality Day at Arizona Capitol with Arizona Hotel & Lodging Association
Minnesota UPS Show
Delaware Stars of the Industry Awards
Missouri Hotel & Lodging Association board meeting
America’s Lodging Investment Summit, Los Angeles
Days Inn Conference/Trade Show, Las Vegas
Hunter Hotel Investment Conference, Atlanta
Extended Stay Conference, Atlanta
Hilton Owners Show, Palm Springs
AAHOA Conference, Charlotte
Human Resource in Hospitality, Las Vegas
Vacation Rental Managers Association, Norfolk, VA
Greater Kansas City Hotel & Lodging Association Trade Show, MO
Salt Lake City membership recruitment trip
Choice Hotels Show
Ramada International Show
Hawaii Hotel & Lodging Assn. meetings on each island promoting AH&LA member benefits
Howard Johnson. Travelodge, Knights Inn Conference
Hersha Hospitality Annual Conference
AAHOA Regional Conference, Mississippi
National Restaurant Association, Chicago exhibitor
National Restaurant Show Moderator Hotel Leadership Panel
Vista Conference, Nashville
Peruvian Hotel Association, Lima, Peru, Keynote speaker
Latino Coalition Meeting, Washington, DC
Deutsche Bank Investment Conference luncheon speaker

Schools
Boston University –lecture tourism class
University of Delaware Hotel Advisory committee meeting
International Hotel School commencement speaker at Johannesburg, Capetown, and Durbin
Campuses




                                    29
                                               Exhibit B

 AH&LA MEDIA REPORT                                            SUMMARY*
   (January–April 2007)



              MONTH              RADIO/TV STORIES               # OF ARTICLES
   January                               2                       37 print / 78 Web
   February                              0                      44 print / 125 Web
   March                                17                       48 print / 78 Web
   April                                 0                       30 print / 50 Web
   May                                  23                        32 print / 7 Web

AH&LA members who are interested in obtaining copies any articles can contact the AH&LA
communications office.




                                          30

				
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