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Workforce Innovations 2007
Implementing NCRC in the West Michigan WIRED Region
Slide 1 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations 2007
Implementing NCRC in the West Michigan WIRED Region
Presentation Team
• Phillip Rios, Project Manager - WIRED West Michigan
• Bill Guest, Innovation Champion, NCRC
• Pam Tate, President, CAEL
Slide 2 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations 2007
Implementing NCRC in the West Michigan WIRED Region
Today’s Agenda
• WIRED West Michigan, Phillip Rios
• NCRC, Bill Guest
• Business Model, Pam Tate
• Q&A, Team
Slide 3 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan
One of the 13 Generation One WIRED Grants
Slide 4 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: Who We Are
• Grantee
– West Michigan
Strategic Alliance
• Fiscal Agent
– Grand Valley State
University
• Region
– Allegan County
– Barry County
– Ionia County
– Kent County
– Muskegon County
– Newaygo County
– Ottawa County
Slide 5 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: Who We Are
THE WIRED WEST MICHIGAN STORY
WIRED West Michigan supports the people, ideas and training necessary to
attract and retain innovative employers and skilled jobs across our region.
• Our economy has undergone many changes, yet the key strengths of its
workforce, a diversity of culture, talent and spirit, remain.
• WIRED West Michigan is focused on aggressively equipping the region’s
industries with the jobs and talent and vision necessary to compete in a
changing economy.
• WIRED West Michigan was designed to help communities transform
themselves at every level – from the boardrooms to the classrooms – and
create new thinking about how we live, learn, work and play.
Slide 6 Workforce Innovation in Regional Economic Development (WIRED)
WIRED Update: Motion and Progress
FUNDAMENTAL BOTTOM LINE:
Talent Attracts Economic Growth
Slide 7 Workforce Innovation in Regional Economic Development (WIRED)
WIRED Update: Motion and Progress
Micro-Level
Innovation Testing & Production &
Definition Prototype Launch
Business Planning
Concepts, Ideas, Goals, Metrics,
Frameworks, Strategies, Tactics,
Hypotheses Budgets
Macro-Level
WIRED POLICY COUNCIL
Oversight of the Innovation Process & Investment Decisions
INNOVATION PROCESS
2006 Innovation 1. Concept 2. Business 3. Testing & 4. Production SUSTAINABLE
Portfolio Definition Planning Prototype & Launch INNOVATIONS
Managing the Innovation Portfolio
Slide 8 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: Motion and Progress
Innovation Categories
Market Intelligence InnovationWORKS Workforce System Enterprise
Transformations Development
Better understand the Catalyze, support and
structure of regional sustain strategies to Restructure key elements Stimulate
employment clusters support innovation in of our workforce entrepreneurship and
and the emerging skill our regional economy. development and new business creation
requirements for the education systems for in key sectors of the
innovation economy. emerging, existing and innovation economy.
transitional workers.
•Emerging Sector Skill •Innovation WORKS •Global School & •Entrepreneurial League
Analysis Commercialization Accelerated Engineering System®
Infrastructure
•Global Supply Chain •Health Care RSA
Analysis •Innovation Curriculum
•Manufacturing Skill
•Knowledge Workers & •Innovation WORKS Development Coop
Economic Development Design Council
•NCRC/WorkKeys &
Planning complete, policy council review pending Work Based Learning
•Regional Tri-Sector
Innovation complete, report submitted Workforce Development
Initiative (TEAM)
Phase II implementation
Slide 9 Workforce Innovation in Regional Economic Development (WIRED)
WIRED Update: Motion and Progress
Key Innovation “Tipping Points”
• SCALABILITY
• SUSTAINABILITY
• REGIONAISM
Slide 10 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: What’s Innovative about NCRC?
Innovation: Using Known Tools in New Ways:
National Career Readiness Certificate (NCRC)/WorkKeys
WIRED West Michigan NCRC innovation aims to secure regional
employers cooperation in using the NCRC as part of their
organizations employee support system.
Bottom Line: “Employer Focused”
A Pull not Push Approach
Slide 11 Workforce Innovation in Regional Economic Development (WIRED)
WIRED West Michigan: What’s Innovative about NCRC?
Innovation: Using Known Tools in New Ways:
National Career Readiness Certificate (NCRC)/WorkKeys
WIRED West Michigan NCRC innovation aims to secure regional
employers cooperation in using the NCRC as part of their
organizations employee support system.
Bottom Line: “Employer Focused”
A Pull not Push Approach
Slide 12 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Strategic Alliance
Workforce Innovation in Regional Economic Development (WIRED) Initiative
Funded by the Employment and Training Administration of the U.S. Department of Labor
The Career Readiness Certificate
(Powered by WorkKeys®)
Greg Northrup, President, West Michigan Strategic Alliance www.wm-alliance.org, 616.356.6060
Phil Rios, Project Manager, WIRED West Michigan, www.wiredwestmi.org, 616.331.6968
Career Readiness Certificate (CRC) Presentation, Revised: July 7, 2007
Bill Guest, WorkKeys Innovation Champion, 616.430.0828, bill.guest@metricsreporting.com
Rachael Jungblut, WorkKeys Program Manager, GRCC, 616.234.3623, rjungblu@grcc.edu
13
SlideLiz Stegman, Program Administrator, (HELP Desk!), 616.234.3471, liz.stegman@metricsreporting.com
Workforce Innovation in Regional Economic Development (WIRED)
West Michigan
Slide 14 Workforce Innovation in Regional Economic Development (WIRED)
WMSA Region
• Allegan
• Barry
• Ionia
• Kent
• Muskegon
• Newaygo
• Ottawa
Slide 15 Workforce Innovation in Regional Economic Development (WIRED)
M-MIT
Region
• Lapeer
• Bay • Livingston
• Clinton • Midland
• Eaton • Saginaw
• Genesee • Sanilac
• Huron • Shiawasee
• Ingham • Tuscola
Slide 16 Workforce Innovation in Regional Economic Development (WIRED)
Workforce Innovations Lab Operating Design
Innovation
Portfolio STRATEGIC ADVISORY TEAM
•Innovation Institute:
Oversight of the Innovation Process
• Innovation Curriculum
• IP Commercialization
• Innovation Forum
INNOVATION PROCESS
• Industrial Design Council
•WorkKeys and Work-Based 1. Concept 2. Business 3. Testing & 4. Production SUSTAINABLE
Learning Definition Planning Prototype & Launch INNOVATIONS
•Global School
•Accelerated Engineering Managing the Innovation Portfolio
•Manufacturing Skills
Standards
•Manufacturing Skills Coop
•Regional SOURCE WMSA Innovation Champions Regional Engagement
& Outreach
•Health Care RSA •Stage-gate decisions •Development of the
innovation through the •Learning from the
•West Michigan •Investment decisions
stages process
Entrepreneurial League •Champion selection
System •Hosting of the prototype •Contributing to
development
•Development of
implementation resources •Application
Market Intelligence environments
•Emerging Sector Analysis
•Global Supply Chain Analysis
•Knowledge Workers
Slide 17 Workforce Innovation in Regional Economic Development (WIRED)
What is our common language?
Employers say “New hires need more math.”
Educators ask “How much more?”
Employers say “We need better reading skills.”
Educators ask “How much better?”
We all know these can be endless discussions.
This communication problem extends throughout
the entire Workforce Development System.
Slide 18 Workforce Innovation in Regional Economic Development (WIRED)
Why a Career Readiness Certificate?
We need a trusted common language.
What do we mean by Qualified Candidates?
• New hires
• Promotions and internal moves
• Career development programs
• Occupational training
• Job specific training
How do we measure qualifications?
Slide 19 Workforce Innovation in Regional Economic Development (WIRED)
Why a Career Readiness Certificate?
Do you have Qualified Candidates?
• How successful are training classes?
• Are all employees prepared for audits?
• Are team leaders helping weak employees too much?
• Are data entry errors hurting the information system?
• Having trouble with hiring, promoting, or training?
Again, how do we measure qualifications?
Slide 20 Workforce Innovation in Regional Economic Development (WIRED)
WorkKeys is a measurement tool.
WorkKeys quantifies skills in the following categories:
• Applied Mathematics
• Applied Technology
• Business Writing
• Listening
• Locating Information
• Observation
• Reading for Information
• Teamwork
• Writing
Slide 21 Workforce Innovation in Regional Economic Development (WIRED)
The WorkKeys Measurement System
Assess job requirements - Assess individual skill levels - Train to eliminate gaps
Slide 22 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate in Context
Job Specific Training
Occupational Training
Reading for Applied Locating
Information Mathematics Information
WorkKeys Measures Foundational Skills
Slide 23 Workforce Innovation in Regional Economic Development (WIRED)
The Career Readiness Certificate (CRC) and Jobs
WorkKeys Skill Levels: Bronze Silver Gold
Reading for Information 3 4 5
Applied Mathematics 3 4 5
Locating Information 3 4 5
Job Readiness* 30% 65% 90%
* Job Readiness indicates the % of jobs in the occupational The CRC is
database that holders of these certificates are qualified to apply for. a credential.
Slide 24 Workforce Innovation in Regional Economic Development (WIRED)
CRC Deployed: CRC in Progress: Interested in CRC:
10 States 14 States 19 States
• Kentucky • North Dakota • California
• Indiana • South Carolina • Delaware
• Virginia • Wyoming • Maryland
• Louisiana • District of Columbia • Rhode Island
• Missouri • West Virginia • Illinois
• North Carolina • Iowa • Montana
• Oklahoma • Nevada • Minnesota
• Alabama • Washington • Oregon
• Tennessee • Kansas • Idaho
• New Mexico • Ohio • Mississippi
• Colorado • Florida
• Arizona • New York
• Georgia • Alaska
• Michigan • Nebraska
• Arkansas
• Vermont
• Utah
• New Jersey
• Pennsylvania
From: www.careerreadinesscertificate.com, revised June 2006.
Slide 25 Workforce Innovation in Regional Economic Development (WIRED)
MVC
What Every Worker
Must Know
Reading for Information
Applied Mathematics
Locating Information
Slide 26 Workforce Innovation in Regional Economic Development (WIRED)
A Common Skills Currency
Slide 27 Workforce Innovation in Regional Economic Development (WIRED)
How do we get every
employer to use the
same target?
Slide 28 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Project Schedule
3/1/06 5/1/06 10/1/06 6/30/07 1/31/09
Local
Success
Stories
TESTING AND
BUSINESS
CONCEPT PROTOTYPE
PLANNING PRODUCTION
DEFINITION
County teams AND LAUNCH
National Best
work with
Concept Practices
selected Broad based
development of identified and
employers to launch of
the Career implemented.
test the WorkKeys and
Readiness Prototype
effectiveness of the CRC in West
Certificate target planned,
WorkKeys and Michigan.
and the focus on organized and
the CRC to Launch of Work-
employer launched.
improve the based Learning.
demand. Performance
Workforce.
metrics defined.
Plan WBL.
Slide 29 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Employer Options
Three Levels of Employer Engagement:
Entry Level Engagement: Require CRCs based on:
• ACT Occupational Database (WorkKeys Consultant can help), or
• O*NET Job Zone (with help from your MichiganWorks! office):
• Bronze for O*NET Zone 1 Jobs
• Silver for O*NET Zone 2 Jobs
• Gold for O*NET Zone 3 Jobs (and above)
Active Engagement: Require CRCs for hiring and advancement
based on job assessment tools such as: Profile, SkillMap, or Estimator.
Power User: Require CRCs for key jobs and use WorkKeys as an
integral human resources and employee training and development tool.
Slide 30 Workforce Innovation in Regional Economic Development (WIRED)
How do we improve our workforce?
• Assess foundational skills
• Use WIN software
• Use KeyTrain software
• Provide learning coaches for support
• Use practice tests in WIN and KeyTrain
• Issue Career Readiness Certificates
Slide 31 Workforce Innovation in Regional Economic Development (WIRED)
Prototype Teams
County Teams:
• Allegan
• Barry
• Ionia
• Kent
• Muskegon
• Newaygo
• Ottawa
Special Teams:
• Healthcare RSA and HFC
• Ex-offender Re-entry
• The SOURCE
• Special Needs Population
• GED
• Inner-city
Slide 32 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Steps
Goals
The Learner’s
Perspective Job Specific Training
Steps to
Success
Occupational Training
Locating Information
Applied Mathematics
Reading for Information
Slide 33 Workforce Innovation in Regional Economic Development (WIRED)
Michigan Merit Examination (MME) Summary Table
* The new Michigan Merit Examination will be utilized in all Michigan Schools beginning the Spring of 2007
Slide 34 Workforce Innovation in Regional Economic Development (WIRED)
Education and Training Pay
Unemployment Rate in 2003 Median Weekly Earnings in 2003
2.9% Master Degree $1,064
3.3% Bachelor Degree $900
4.0% Associate Degree $672
5.2% Some College $622
5.5% High School Diploma $554
8.8% Some High School $396
NOTES: Unemployment and earnings for workers 25 and older, by educational
attainment; earnings for full-time wage and salary workers
Slide 35 Workforce Innovation in Regional Economic Development (WIRED)
Source: Bureau of Labor Statistics
Pay by Combined CRC Score
DRAFT
60,000
50,000
40,000
Pay
30,000
20,000
10,000
0
Combined Score 9 10 11 12 13 14 15 16
Qty. of Profiles 336 1009 959 1751 452 329 347 70
$ 26,689 24,160 29,576 34,973 43,394 49,691 49,082 52,461
Combined results in a gain of Profile Count
Notes: $23,000 at “9” and $50,000 at “15” CRC Score with $4500 per point. Data is based
on RI, AM, and LI scores from the ACT Occupational Database (with 5 or more Profiles) and
Median income data from the O*NET. Example: 3, 3, 3 = 9; 5, 5, 5 = 15; etc.
Slide 36 Workforce Innovation in Regional Economic Development (WIRED)
Example Occupations for CRC Holders
ONET Code ONET Title AM LI RI Total Annual
37-2012.00 Maids and Housekeeping Cleaners 3 3 3 9 $17,000
B 53-7051.00 Industrial Truck and Tractor Operators 3 3 3 9 $26,750
R
O 51-9121.01 Coating, Painting, and Spraying Machine Setters 3 4 3 10 $26,510
N 43-5041.00 Meter Readers, Utilities 3 4 3 10 $29,720
Z 51-5023.09 Printing Press Machine Operators and Tenders 3 4 4 11 $30,430
E
33-3012.00 Correctional Officers and Jailers 3 4 4 11 $33,680
49-9021.02 Refrigeration Mechanics 4 4 4 12 $36,670
S 4 4 4 12 $38,690
33-2011.01 Municipal Fire Fighters
I
L 23-2011.00 Paralegals and Legal Assistants 4 4 5 13 $40,450
V 33-3051.01 Police Patrol Officers 4 4 5 13 $45,600
E 5 4 5 14 $46,940
25-4021.00 Librarians
R
11-9151.00 Social and Community Service Managers 5 4 5 14 $48,330
17-3023.01 Electronics Engineering Technicians 5 5 5 15 $47,140
17-3023.02 Calibration and Instrumentation Technicians 5 5 5 15 $47,140
G
O 47-1011.01 First-Line Supervisors - Construction Trades 5 5 5 15 $50,980
L 13-2011.01 Accountants 6 5 5 16 $51,310
D
11-9033.00 Education Administrators, Postsecondary 5 5 6 16 $69,400
11-9021.00 Construction Managers 6 5 5 16 $70,770
Slide 37 Workforce Innovation in Regional Economic Development (WIRED)
Supply Demand
Emerging Workforce
(K-12 and Colleges)
Transitional Workforce Employers
(MWAs and Agencies) (Chambers & EAs)
Incumbent Workforce
(Employers)
Slide 38 Workforce Innovation in Regional Economic Development (WIRED)
Employer Demand – Market Channel Partners
1. High Schools (K-12 System)
2. Colleges and Universities
3. Michigan Works Agencies (MWAs)
4. Private Employment Agencies
5. Chambers of Commerce
6. Economic Development Agencies
7. Employers Associations
8. Literacy and Adult Education Organizations
9. State Agencies and Partners
10. National Agencies and Partners
Slide 39 Workforce Innovation in Regional Economic Development (WIRED)
Employer Letter of Commitment
Basic Commitments:
□ We will ask job applicants “Do you have a Career Readiness Certificate?”
□ We will recognize the Career Readiness Certificate in hiring, promotion, and
employee development practices for selected positions.
□ We give WIRED West Michigan permission to use our name in public awareness
efforts to promote the Career Readiness Certificate.
Extraordinary commitments:
□ We will include Career Readiness Certificate preparation programs in our tuition
refund plan and/or provide assistance and an incentive for our employees.
□ We will provide special treatment for individuals with Career Readiness
Certificates, such as, taking five minutes to warmly greet them when they fill out
an application.
□ We will provide financial support for a promotion campaign, such as, a billboard
or advertisement.
□ We will promote this program with our supply chain and recognize those
suppliers that make this commitment to employee development.
□ We will test and certify ______ % employees. We employ _______ employees.
□ We will track and report data for purposes of statistical summaries for our region.
□ We will join and utilize the ACT Job and Talent Bank.
Slide 40 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Long-term Goals (2007-2012)
1. Gain and document 500 employer commitments with a signed
Letter of Commitment (LOC) by December 2008.
2. Gain commitment of all high schools in West Michigan to add
Locating Information to the MME and offer ACT National Career
Readiness Certificates to all students. This is 10,000 to 15,000
certificates per year.
3. Gain commitment of our six regional Michigan Works! agencies to
utilize WorkKeys and the Career Readiness Certificate as a means
of defining “qualified applicants” for all job placements in West
Michigan.
4. Issue 50,000 Career Readiness Certificates to incumbent and
displaced workers by 2012.
5. Participate in and support the state-wide movement led by the
Michigan Career Readiness Certificate Advocates (MiCRCA).
Slide 41 Workforce Innovation in Regional Economic Development (WIRED)
“We” vs. “They”
Questions
&
Discussion
www.michigancrc.org
Slide 42 Workforce Innovation in Regional Economic Development (WIRED)
Conventional View
College or
K-12 Education Work
Apprenticeship
The Reality for Most Students
11-12 College or Apprenticeship
K-10 Education
Work
Slide 43 Workforce Innovation in Regional Economic Development (WIRED)
Aligning K-12 education to college and careers.
11-12 ACT College or Apprenticeship
K-12 Education
WK Work
Slide 44 Workforce Innovation in Regional Economic Development (WIRED)
Appendix A:
Case Study from the
WorkKeys National Conference
May 2006
Morningstar Foods, LLC
division of Dean Foods, Inc.
Dallas, TX
Robin L. Fiddes, SPHR
Senior Corporate Human Resource Manager
Slide 45 Workforce Innovation in Regional Economic Development (WIRED)
A snapshot of Morningstar Foods’ use of WorkKeys™
• In 2003 Morningstar’s Mt. Crawford, VA facility began the
use of WorkKeys™ as an internal and external selection tool.
• Once the program was initiated, our first examination of
WorkKeys was a comparison of incumbent worker’s and
external candidate’s pass rates for the first year of use. (2003 – 2004)
We found that our incumbent workers passed at a rate
of 61%, while our external candidates passed at a rate of
65%.
• In addition to studying pass rates, we analyzed retention
rates between tested and non-tested new hires.
In the tested new hire group, their first year of
employment showed an 85% retention vs. the non-tested
new hires with a 50% retention rate.
Slide 46 Workforce Innovation in Regional Economic Development (WIRED)
•By 2005, the Mt. Crawford facility had experienced a 35%
reduction in turnover, an 8.5% reduction in absenteeism,
and a reduction in on-the-job training time of up to 50%.
(2003 vs. 2004)
• In February of 2005, fifty-two (52) of our employees were
awarded Career Readiness Certificates in a ceremony held
with our community college partner and the State of
Virginia.
• In 2005, 172 additional CRC’s were awarded to our
current employees as well as to prospective employees.
• In the hiring process, a candidate that brings a CRC to
the table will reduce our testing cost by 64%.
In 2005, that would have accounted for a total
savings of $10,860.00.
Slide 47 Workforce Innovation in Regional Economic Development (WIRED)
What has WorkKeys brought to Morningstar Foods?
• When hiring an individual that has passed the requisite WorkKeys
tests, we know that they are going to have the necessary aptitudes for
our positions.
The on-the-job training costs for these new hires has been
reduced by 50% (or better, depending on position).
Our OJT cost was reduced to between $1,280.00 - $2,560.00 per
employee.
During 2005, that savings would have equated to between
$128,000.00 to $256,000.00 in strictly regular, hourly wages
required to pay another employee to handle the OJT for our new
hire. This does not count production efficiencies gained by
returning the trainer to producing product.
Slide 48 Workforce Innovation in Regional Economic Development (WIRED)
Morningstar Foods’ future plans
• Implementation of WorkKeys™ testing, as a selection tool,
in our other facilities across the nation.
• 2006 Sulphur Springs, TX
Newington, CT
Murray, KY
Frederick, MD
• TBD facilities in AL, CA, MN, NY, WI
• With the growth our company is facing, to have a
credentialing tool available in our locations makes the hiring
process streamlined -- with a known, immediate return on
investment to the business.
Slide 49 Workforce Innovation in Regional Economic Development (WIRED)
Appendix B:
WMSA WIRED WorkKeys
Turnover Reduction Examples
Slide 50 Workforce Innovation in Regional Economic Development (WIRED)
Slide 51 Workforce Innovation in Regional Economic Development (WIRED)
Slide 52 Workforce Innovation in Regional Economic Development (WIRED)
Slide 53 Workforce Innovation in Regional Economic Development (WIRED)
Slide 54 Workforce Innovation in Regional Economic Development (WIRED)
Appendix C:
WMSA WIRED WorkKeys
Increased ROI Examples
Slide 55 Workforce Innovation in Regional Economic Development (WIRED)
Slide 56 Workforce Innovation in Regional Economic Development (WIRED)
Slide 57 Workforce Innovation in Regional Economic Development (WIRED)
Slide 58 Workforce Innovation in Regional Economic Development (WIRED)
Slide 59 Workforce Innovation in Regional Economic Development (WIRED)
Appendix D:
WMSA WIRED WorkKeys
Improved Productivity Examples
Slide 60 Workforce Innovation in Regional Economic Development (WIRED)
Slide 61 Workforce Innovation in Regional Economic Development (WIRED)
Slide 62 Workforce Innovation in Regional Economic Development (WIRED)
Slide 63 Workforce Innovation in Regional Economic Development (WIRED)
Slide 64 Workforce Innovation in Regional Economic Development (WIRED)
Appendix E:
WMSA WIRED WorkKeys
Miscellaneous Slides
Slide 65 Workforce Innovation in Regional Economic Development (WIRED)
WKs Level 4 (Silver) Literacy WKs Level 5 (Gold)
Source: Dept. of Labor, Education and Training Administration, Common Measures Policy (17-05), February 17, 2006
Slide 66 Workforce Innovation in Regional Economic Development (WIRED)
Level 4 – Silver Basic Reading and Writing Numeracy Skills Functional and Workplace Skills
Level 5 – Gold Basic Reading and Writing Numeracy Skills Functional and Workplace Skills
Source: Dept. of Labor, Education and Training Administration, Common Measures Policy (17-05), February 17, 2006
Slide 67 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate & WorkKeys Partners
• Career Readiness Certificate
• Michigan: www.michigancrc.org
• ACT National: www.careerreadinesscertificate.org
• CRC Consortium: www.crcconsortium.org
• ACT WorkKeys, www.act.org/workkeys
• Steve Anderson, 563.391.3742, steve.anderson@act.org
• John Nelson, 319.321.9705, john.nelson@act.org
• KeyTrain, www.keytrain.com
• Rick Harris, 888.480.4883, rick@keytrain.com
• Justin Saylor, 877.842.6205, justin.saylor@keytrain.com
• The Council for Adult & Experiential Learning (CAEL), www.cael.org
• Pam Tate, President, 312.499.2680, ptate@cael.org
• Joel Simon, Consultant, 312.499.2678, jsimon@cael.org
Slide 68 Workforce Innovation in Regional Economic Development (WIRED)
Elements of West Michigan NCRC/WorkKeys Model
• Focus on building employer demand
• Collaboration with public workforce system, high
schools, community colleges, economic development
agencies and chambers
• Development of sustainable business model,
including potential new funding sources after WIRED
– Philanthropic Foundations
– State support
– Revenue from Educational Content Providers
– Revenue from NCRCs Earned
– Consulting Services
Slide 69 Workforce Innovation in Regional Economic Development (WIRED)
Elements of West Michigan NCRC/WorkKeys Model
(cont.)
• Hosted by Grand Rapids Community College
• Advise and consultation on business model
from CAEL (Council for Adult and
Experiential Learning)
• Building collaborative relationship with ACT
and KeyTrain
Slide 70 Workforce Innovation in Regional Economic Development (WIRED)
Replication
Emerging or Established NCRC Initiatives
in WIRED Regions
Slide 71 Workforce Innovation in Regional Economic Development (WIRED)
Seeding Replication: What is Needed?
• Committed regional and state leadership
• Clear and targeted employer communication and a
toolkit for implementation
• Startup funding
– WIRED, Foundations, Workforce Development agency,
Economic Development agency
• Key Partners
– Employer champions, Workforce Systems (state or
regional), Educational delivery infrastructure, ACT,
KeyTrain
• Leveraging promising practices
– From the WIRED world and elsewhere
Slide 72 Workforce Innovation in Regional Economic Development (WIRED)
