Letter to Business Contacts Introducing New Company by xhb79970

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									Letter to NPO when our fees do not match their expectations:




Thank you for inviting Asher & Company, Ltd. to propose on the auditing and tax preparation services for the
Chamber of Commerce. I enjoyed speaking with you and learning more about the Chamber. As we
discussed, it appears that Asher & Company, Ltd. may not be good fit for the Chamber of Commerce at this
time.

As a leading regional firm, we have established a cost structure which provides great value for our clients.
We are also extremely committed to the non-profit community, for whom we provide exceptional service at
fees which are typically less than for our for-profit clients. However, we understand that our fee structure
does not work for every organization.

If for any reason you should become dissatisfied with your choice, we hope that you will keep Asher &
Company, Ltd. in mind for inclusion in a future bidding process. We will add you to our newsletter mailing
list, and we will invite you to our breakfast series for non-profit financial professionals, which is a good way to
become familiar with our firm.

Thank you again for including Asher & Company, Ltd. in this process and please accept our best wishes for
your continued success during the upcoming years.

Sincerely,
Sample Letter when we believe an organization is price shopping against their current cpa


Thank you for inviting Asher & Company, Ltd. to propose on the auditing and tax preparation service for
Community Center. I appreciated the time and energy extended by you to provide us with information and
the opportunity to learn about your organization. It is with mixed feelings that we must decline to propose at
this time. Our reasoning may seem old fashioned to some, but it reflects our belief in the relationship
between a certified public accounting firm and its clients.

From all indications, you are thoroughly pleased with the quality and timeliness of the work that LLP
provides. Our firm has highly specialized experience in not-for-profit work and we are confident that we
would provide the service that you expect and deserve. However, we pride ourselves on our relationships
with our clients, and in that spirit, we congratulate you and LLP for the relationship you have forged. We feel
that the only opportunity to force a change in this case would be to significantly underbid the engagement.
This is a strategy that we do not condone, out of respect to our competitors, our profession, our clients, and
our staff.

If for any reason you should become dissatisfied with your choice, we hope that you will keep Asher &
Company, Ltd. in mind for inclusion in a future bidding process. Enclosed is an invitation to our breakfast
series for not-for-profit financial professionals, which is a good way to become familiar with our firm.

Thank you again for including Asher & Company, Ltd. in this process and please accept our best wishes for
your continued success during the upcoming years.

Sincerely,
Letter introducing new staff to their contacts



Dear Mr. & Mrs. Jamison:

It was wonderful to finally meet you this past summer. My mother, Sheryl, has spoken fondly of you both for
many years.

I recently became employed with a CPA firm, Asher & Company, Ltd., located in Center City Philadelphia.
My department, the Asher Enterprise Group, focuses on small and emerging companies that do not require
full-time accounting services. We work with a wide variety of clients, which makes my position very
interesting and experience very diverse.

Please contact me if there are any services we can provide. I am enclosing general information on Asher &
Company, Ltd. along with my contact information.
Letter to person met at networking event

Dear

It was a pleasure meeting with you at the British American Business Council’s Evening of Partnering. I am
enclosing some information about Asher & Company, Ltd. and the many services we provide to International
companies who have established, or are planning to establish operations here in the United States. As I
mentioned at the event, Asher & Company, Ltd. is committed to promoting new business development in the
region. We are willing to offer, at no charge, some initial consulting services to those companies, new to the
United States, in anticipation of developing a continuing relationship with them.

Enclosed you will find information about Asher & Company, Ltd. As you will discover, ours is an organization
with a long and excellent history. In addition, Asher & Company, Ltd. is associated with Moore Stephens
North America, an international association of independently owned accounting firms. Our relationship with
Moore Stephens further enhances our resources by enabling us to confer with some of the most
knowledgeable, experienced and objective minds in the profession.

I look forward to keeping in touch with you. In the meantime, please feel free to call me if you have any
questions, or, if you’d like to schedule a meeting.

								
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