Sample CEO letter
10 June 2009
Dear <<Employee Name>>,
I am pleased to announce the launch of our first United Way campaign. The decision to be involved
with United Way is one that I value and hope you will strongly support.
What is true for our company is true for our community: We need you. It takes the entire community
to make a difference. No single shelter, meal program or child care center can solve the challenges
we face. But each one of us can do something to change our world, and together we can tackle
today’s toughest issues and make our community stronger.
Community problems take more than one group to solve. United Way is about working together to
get to the heart of our problems and create a solution that works for our community. United Way of
Metropolitan Atlanta focuses on the issues that matter most in our community. United Way invests
in programs and services that aim to accomplish these goals:
Children enter school ready to learn, graduate from high school and are prepared for careers
Families are self-sufficient
Babies are born healthy
Young people avoid risky behaviors
People have access to primary health care
Homeless people are housed within one year
Quite simply, United Way offers our company and our community a unique opportunity to create the
kind of place we want for ourselves, our families and our friends. You can find out more about
United Way by visiting them online at unitedwayatlanta.org. Please join me in considering a
contribution this year. Working together, we can achieve lasting change in our community.