Letter of Sales of Stocks

							2010 CEO Communication Materials

PRE-CAMPAIGN LETTER

Dear Friends,

Each one of us knows someone who has struggled as a result of the troubled economy. It’s difficult to
read the paper or watch the news without hearing about poor home sales, falling stocks or high
unemployment rates. The demands on health and human service organizations have grown
tremendously.

Last year, {insert company name} employees came together to meet the growing needs of individuals
and families throughout the community through our annual Valley of the Sun United Way campaign. In
2009 {insert company name} and its employees donated more than ${insert amount} to support
programs throughout our community.

This year, we once again have the opportunity to partner with Valley of the Sun United Way. With a rich,
85-year history serving Maricopa County, I believe Valley of the Sun United Way has the experience to
bring the right people, businesses and organizations together to get results for those in need.

Please join me in donating during the upcoming 2010 Valley of the Sun United Way campaign. Look for
campaign announcements and event details in the coming weeks.

Sincerely,

{CEO}


PRE-CAMPAIGN VOICE MAIL

Remember, the 2010 United Way campaign is right around the corner. We are once again partnering
with Valley of the Sun United Way to address short-term individual needs and work toward long-term
community solutions for Maricopa County. With your help, we can build a better community.

Thank you.


PRE-CAMPAIGN E-MAIL

Subject: Building a better community with United Way

Body:

Dear Friends,

Each one of us knows someone who has struggled as a result of the troubled economy. It’s difficult to
read the paper or watch the news without hearing about poor home sales, falling stocks or high
unemployment rates. The demands on health and human service organizations have grown
tremendously.

Last year, {insert company name} employees came together to meet the growing needs of individuals
and families throughout the community through our annual Valley of the Sun United Way campaign. In
2009 {insert company name} and its employees donated more than ${insert amount} to support
programs throughout our community.

This year, we once again have the opportunity to partner with Valley of the Sun United Way. With a rich,
85-year history serving Maricopa County, I believe Valley of the Sun United Way has the experience to
bring the right people, businesses and organizations together to get results for those in need.

Please join me in donating during the upcoming 2010 Valley of the Sun United Way campaign. Look for
campaign announcements and event details in the coming weeks.

Sincerely,

{CEO}


CAMPAIGN KICK-OFF LETTER

Dear {Insert employee name}:

Here at {Insert company name} we know that good corporate citizenship is in the best interest of the
company and the long-term viability of the communities in which we work and live. The partnership
between {company} and Valley of the Sun United Way (VSUW) is just one example of how we are
working to build a better community - the kind of community we are proud to be a part of.

The 2010 United Way Campaign is upon us, and it’s time for us to once again work together to improve
lives in our community. Since 1925, VSUW has been serving the needs of individuals and families across
Maricopa County. VSUW develops and invests in programs with proven results, to get the most out of
every dollar donated.

The work of VSUW to build a strong, healthy community would not be possible without your support.
Please join me in supporting these critical programs and donate today. To learn more about Valley of
the Sun United Way and its work in the community, visit vsuw.org.

Thank you for your generous contributions,

{CEO}


CAMPAIGN KICK-OFF VOICE MAIL

Today marks the beginning of our 2010 United Way Campaign. Each year {Insert company name}
partners with Valley of the Sun United Way to address our communiy’s most pressing needs in the areas
of education, income and health. For the past 85 years, Valley of the Sun United Way has built the
necessary partnerships throughout Maricopa County to address short-term individual needs while
working toward long-term community solutions.

With your help, we can reach our company goal of investing ${insert company goal} in our community.

Thank you for your support.
CAMPAIGN KICK-OFF EMAIL
Subject: 2010 United Way Campaign: Invest in making a difference

Body:
Here at {Insert company name} we know that good corporate citizenship is in the best interest of the
company and the long-term viability of the communities in which we work and live. The partnership
between {company} and Valley of the Sun United Way (VSUW) is just one example of how we are
working to build a better community - the kind of community we are proud to be a part of.

The 2010 United Way Campaign is upon us, and it’s time for us to once again work together to improve
lives in our community. Since 1925, VSUW has been serving the needs of individuals and families across
Maricopa County. VSUW develops and invests in programs with proven results to get the most out of
every dollar donated.

The work of VSUW to build a strong, healthy community would not be possible without your support.
Please join me in supporting these critical programs and donate today. To learn more about Valley of
the Sun United Way and its work in the community, visit vsuw.org.

Thank you for your generous contributions.


MID-CAMPAIGN EMAIL

It’s hard to believe, but we are halfway through our 2010 United Way campaign! If you have already
made your pledge, thank you. By investing in the work of Valley of the Sun United Way, your
contribution is ensuring children and youth succeed, increasing the financial stability of individuals and
families, and ending hunger and homelessness. If you have not made your pledge yet, please consider
giving to Valley of the Sun United Way. It is the best way to have the greatest impact in our community.

Please join me in supporting Valley of the Sun United Way. You can learn more about VSUW at
vsuw.org.

Sincerely,

{CEO}


MID-CAMPAIGN VOICE MAIL

We have reached the midway point of the 2010 United Way Campaign and I wanted to let everyone
know how much I appreciate your participation thus far. If you have already turned in you pledge, thank
you. By investing in the work of VSUW, your contribution is ensuring children and youth succeed,
increasing the financial stability of individuals and families, and ending hunger and homelessness. If you
have not made your pledge yet, please consider giving to Valley of the Sun United Way. It is the best
way to have the greatest impact in our community.

Once again, thank you.
THANK-YOU LETTER

Dear {insert employee’s name},

Thank you for contributing to the 2010 United Way Campaign. Your donation is changing lives
throughout Maricopa County. I am proud to announce that, with your support, {Insert company name}
was able to reach its fundraising goal of ${insert amount here}.

Reaching this goal could not have happened without the dedication and generosity of our employees.
Once again, thank you for your support.

Sincerely,

{CEO}


THANK-YOU VOICE MAIL

Congratulations on a job well done! After a lot of hard work and amazing generosity by {Insert company
name} employees, I’m proud to announce we have reached our fundraising goal for our 2010 United
Way campaign. Together, we invested ${insert dollar amount} in our community.

We should all be very proud of what we have done to help our friends, families, neighbors and others in
need throughout this community.

Once again, thank you for your generosity and support.


THANK-YOU E-MAIL

Subject: Congratulations, we reached our goal!

Body:
Thank you for contributing to the 2010 United Way Campaign. Your donation is changing lives
throughout Maricopa County. I am proud to announce that, with your support, {Insert company name}
was able to reach its fundraising goal of ${insert amount here}.

Reaching this goal could not have happened without the dedication and generosity of our employees.
Once again, thank you for your support.

To learn more about the work of Valley of the Sun United Way, made possible because of your support,
visit vsuw.org.

Once again, thank you for your generosity and support.