A Smart Internet Marketing Strategy - Targeting Niche Markets - Autopilot Profits Income by pookie.charming


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									Article : A Smart Internet Marketing Strategy:
            Targeting Niche Markets
The World Wide Web has captivated my attention ever since I was introduced
to it by my mother (another WWW freak!). That was about 10 years ago and
ever since that time, my interest about all the different things that can be
done through the internet has continued to grow.

For the last couple of years, I have been grappling with the idea of making
money online. Although I searched and found a lot of information, but most of
it was vague and did not give me any concrete answer to the most important
question: what to actually DO to make some money on the internet.

During my quest of getting answers, I came across a very informative video
on the internet which gave me a lot of information about internet marketing
and gave me some pretty good food for thought. The video talked about
Niche Markets.

What they are and why they are important to any person who would like to
make money on the internet by selling a product or service.

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                                        Targeting Niche Markets
In fact, the concept of Niche Markets is applicable to any business or service
provider, whether they operate on the internet or otherwise.

If you look it up in the dictionary, the word “Niche” means A situation or
activity specially suited to a person's interests, abilities, or nature.

A Niche Market is a group of people with a common interest or ability or
nature, who would all be interested in a common product or service.

The common interest of these people can be any thing ranging from a
common hobby, a common problem, a common cultural background, to any
common desire they might have. Let me explain this to you with a few

1) A niche market of people who have a hobby of scrapbooking

2) A niche market of people who have common problem of lower backache

3) A niche market of people who are all Hispanics

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                                        Targeting Niche Markets

4) A niche market of people who have a common desire of learning plumbing

People with common interests tend to cluster and you can easily find pockets
of such people online; in forums and groups or visiting websites of their

It is best to direct your marketing to select niche audiences for maximum
benefit to you and to them. It is always a waste of time, effort and resources to
market your product or service to a niche audience which is not interested in
what you are selling.

For example, if you try to sell scrapbooking materials to a niche audience who
wants to learn plumbing, you will not get any customers. Granted that you will
find a rare plumber who also likes to maintain his scrapbook, but you will not
make a profit!

Similarly, marketing a new and effective acne product to a group of people
with lower backache will only lead you to lose the money you spent on
marketing your innovative acne solution to them.
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                                       Targeting Niche Markets

Niche Marketing is very cost effective and powerful; the world's most
successful businesses use this concept to maximize their profits. Therefore, if
you have a certain product or service that you want to sell, concentrate your
marketing efforts to the Niche Market that it caters too.

Conversely, if you do not have a specific product in mind that you want to sell
online, it is advisable that you seek out large Niche Markets and then think
about what they would be interested in buying and then provide them with that
particular solution/product/service.

I wish you great achievements and prosperity in all your endeavors.

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                        Targeting Niche Markets

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