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					                                                                                                                                                                                                                      PURE CONFidENCE
                                                                                         spring                                                                                                           2007

diG THiS ...                                                                                                                                                                                                          Program
 Cashman intern
 Recognized For
 Mining design                                                             pg 2
                                                                                                                                                                                                                          pg 7

                                                                         Cat Telehandler
                                                                                                                                                      RaMM Corporation
                                                                                                                                                      Teams Up With Cashman
                                                                         Unveiled at                                                                  PSSR To implement Cost
                                                                         Cashman HQ                                                pg 3
                                                                                                                                                      Savings Plan        pg 6

               Mining and Paving .......................... 2                                                                                                                                                            CaSHMaN
               Rental ....................................................3                                                                                                                                            WElCOMES NEW
               Used Equipment ..........................4-5                                                                                                                                                             PRESidENT,
               Parts, Service and Product
                                                                                                    Cashman Opens New                                                                                                    MikE PaCk
               Support ................................................6
                                                                                                      CaT Rental Store                                                                                                  In late March, Mike

                                                                                                   in Carson City, Nevada
                                                                                                                                                                                                                      Pack joined Cashman
               Power Solutions................................7                                                                                                                                                       Equipment Company as
                                                                                                                                                                                                                      President and COO. Mike
                                                                                                                                                                                                                      comes to the company
               CECO News ..........................................8                                                                                                                                                  from Frehner Construction
                                                                                          On Thursday, April 12, 2007,                                                                                                and Aggregate Industries
                                                                                        Cashman Equipment Company                                                                                                     (parent      company        to
                                                                                        celebrated the grand opening of                                                                                               Frehner Construction).
                                                                                        their newest equipment rental                                                                                                   Mike’s is a familiar face in
                 Contact information                                                    store in Carson City, Nevada.                                                                                                 the construction industry,
                                                                                        Despite a morning dusting of                                                                                                  as he has been involved in
                                                                                        snow, over 200 Carson City                                                                                                    West Coast construction
CARSON CITY                                           775.885.RENT (7368) phone         residents came by to check out                                                                                                for the past 20 years. His career in Las Vegas began
4880 East Nye Lane                                                                      the brand new rental store.                                                                                                   nine years ago as president of Frehner Construction, a
Carson City, NV 89706                                                                     MaryKaye Cashman, CEO and                                                                                                   cornerstone of building in the area. When Aggregate
                                                                                        Chairman of Cashman Equipment                                                                                                 Industries, an international aggregates and building
                                                                                        Company, was accompanied by                                                                                                   materials group, purchased Frehner, Mike became
ELKO                                                         775.738.9871 phone         members of the local City Council                                                                                             the Regional President over several local Aggregate
5010 Idaho Street                                          800.937.2326 toll free       and Chamber of Commerce                                                                                                       subsidiaries, including Southern Nevada Paving, Frehner
                                                                                        commencing the day’s festivities                                                                                              Construction, Bardon Materials and Regal Ready Mix.
Elko, NV 89801                                       800.937.2311 parts toll-free
                                                                                        with a ribbon cutting ceremony. Also in attendance were       We’re happy to be a part of this growing community.” Timmons      Cashman Equipment and Frehner Construction have
                                                                                        Jim Timmons, Rental Operations Manager; Dave Damboise,        added that the building was built by Q & D Construction and     enjoyed a business relationship for over 30 years. When
                                                                                        Sales Manager; Mike Pack, President; Lee Vanderpool, Vice     is owned by Julius Ballardini.                                  asked about his transition from customer to dealer/
HENDERSON                                                    702.566.4240 rental        President and several other representatives from Cashman’s      The crowd registered to win prizes, enjoyed a catered         supplier, Mike commented, “I’m looking forward to this
561 Parkson Road                                              702.633.4673 parts        sales, marketing and service teams.                           lunch, the roar of the CAT® racecar and had an opportunity      new venture. My previous experience on the customer
Henderson, NV 89011                                        800.937.2326 toll free         Jim Timmons, Cashman’s Rental Operations Manager,           to tour the ACERT™ truck, which provides an up close look at    side will hopefully bring a fresh perspective to the
                                                     800.937.2311 parts toll-free       commented, “Our Carson City customers are extremely           CAT’s environmentally friendly engine display.                  Cashman team.” His comments were supported by
                                                                                        pleased with our new store and the convenient location.         About the Carson City CAT Rental Store … With over            Cashman’s Chairman and CEO, MaryKaye Cashman, “We
                                                                                                                                                      1,500 square feet of office space, customers have access        are confident that Mike’s outlook will enhance the way
MAMMOTH LAKES                                               760.934.8239 phone                                                                        to Cashman’s rental and service departments (including          Cashman Equipment relates to our customers. His years
435 Commerce Circle                                                                                                                                   a four-bay service shop) and affordable on-site delivery        of experience, combined with his industry insight, will be
Mammoth Lakes, CA 93546                                                                                                                               services. The store has a wide array of rental equipment        a wonderful addition to our team.”
                                                                                                                                                      for backyard construction needs and larger industrial jobs.       Mike joined Cashman’s executive management team
                                                                                                                                                      The new Carson City CAT Rental Store is located at 4880         headquartered in their corporate offices in North Las
                                                                                                                                                      East Nye Lane, Carson City, Nevada (off Highway 50). Store      Vegas, Nevada. In his role as President and COO, he
NORTH LAS VEGAS                                              702.649.8777 phone                                                                       hours are 7:00 a.m. to 5:00 p.m., Monday through Friday.        will provide guidance and direction to Cashman’s 800
3101 East Craig Road                                       800.937.2326 toll free                                                                     Phone: 775.885.RENT (7368).                                     employees, with eight locations in the state of Nevada
North Las Vegas, NV                                  800.937.2311 parts toll-free                                                                                                                                     and one in Mammoth Lakes, California.

                                                                                         CAT 414E INDUSTRIAL LOADER
POWER SOLUTIONS                                              702.649.8777 phone
4610 Vandenberg Drive                                      800.937.2326 toll free
North Las Vegas, NV 89081

RENO/SPARKS                                                  775.358.5111 phone
600 Glendale Avenue                                        800.937.2326 toll free
Sparks, NV 89431                                     800.937.2311 parts toll-free

ROUND MOUNTAIN                                               775.377.2018 phone
P.O. Box 1398
Round Mountain, NV 89045

WINNEMUCCA                                                   775.623.1121 phone
3050 Railroad Street
Winnemucca, NV 89445

ALL LOCATIONS                                              1.800.WE.R.CECO
                                                                                                                                               A NEW ANGLE ON COMFORT,
                                                                                                                                               A BETTER GRIP ON CONTROL.
                 Permit No. 68
U.S. Postage

                  Wichita, KS

                                                                                            EXCLUSIVE SINGLE JOYSTICK CONTROL. Incredibly fast and smooth implement response with low effort – the hallmark of the proven Cat ® pilot
                                                                                            control. It’s the same technology used on Cat Backhoe Loaders and Excavators. Now it’s available for box blade work. Located directly on the seat, the
                                                                                            single joystick moves with you and operates the three-point tool carrier for raise, lower, tilt and pitch control.

                                                                                            HIGH-COMFORT, LOW-EFFORT OPERATION. Rotate the seat 22 degrees to a comfortable angle and gain an exceptional view of the work area. This
                                                                                            reduces operator fatigue and boosts productivity.

                                                                                            FULL POWER AT ANY SPEED. The proven Cat hydraulic piston pump (vs. competitive gear pumps) enables high implement forces at low idle, while
                                                                                            reducing engine noise and conserving fuel. This Caterpillar exclusive is convenient for working in tight spaces or delicate areas.

                                                                                            PROVEN CAT CHASSIS. From the rear axle forward, the 414E Industrial Loader features the same rugged chassis used on the industry-leading 416D
                                                                                            Backhoe Loader. This includes heavy-duty axles, standard All-Wheel-Drive and the Cat Power Shuttle transmission that has four forward/
                                                                                            reverse speeds for on-the-go directional shifts.
                       North Las Vegas, NV 89030
                       3101 East Craig Road

cashman equipment • spring 2007

             airstar lights Used in Paving at Night

      Experience this new safety feature from Cashman Rental Services
 Cashman Rental Services now                                   Safety and reliability
has balloon lighting for all your                                • IP 53 balloon
nighttime construction and paving                                • The texture of the envelope is non-flammable
projects. These lights have a                                    • The fan’s circulating air keeps the envelope inflated
range of light of 70,200 sq.ft. to                                 and the lamps cool
108,000 sq. ft.                                                  • A safety system switch turns off the power if the
                                                                   internal pressure is reduced.
Five reasons to use Airstar
Balloon Lights:                                                Quick and easy set-up
   1. Safety: glare-free lighting                                • Plugs in 110V, 120V or 230V
   2. Portable: lightweight, can be easily moved                 • The balloon inflates and lights in 45 seconds
   3. Versatility: attaches to moving equipment, portable        • Set-up by only one person
      tower or stand alone
   4. Strength: withstands winds up to 68 mph                   For more information on this revolutionary lighting
   5. Easy Set-Up: Self inflates in 45 seconds                 equipment, contact a Cashman Cat - The Rental Store.        800.937.2326

         dig This …
 Cashman intern Recognized
     for Mining design
  This year, for the first time, the Mackay School at the
University of Nevada Reno participated in the Third Annual
SME/NSSGA Student Design Competition. The team was
comprised of six members, which included John Beatie, an
intern with Cashman Equipment.
  John’s team was part of The Student Design Competition,
which was conducted in two parts. The first was an on-
campus portion. The team was given information on a
limestone deposit including topography, drill-hole data and
information on nearby towns. The task was to design an
underground mine while considering environmental, safety,
community, and health concerns.
  The second portion of the competition was held in Denver,
Colorado. The teams were given the task of designing the
mineral-processing portion of the mine. Each team was
then asked to present their mine, outlining both the capital
and operating costs for the mine and the mill, the net
present value of the project and the relative risk involved
in the project.

 After the completion of judging, it was announced that the
University of Nevada Reno had won the competition.
                                                                   Congratulations, John!

             Phoenix Mining Trucks

This new CAT® 793D Haul Truck was delivered to Newmont’s Phoenix mine site and assembled by a few of Cashman’s
finest – our Winnemucca Field Service Department. Congratulations go out to Tra Little, Brandon Barela, Kurt Young, Kylo
Bredehoft and Dane Owen on a job well done!

                                           SEE US
                                STOP by aNdSEE US
                                 STOP by                                                          Elko MINExpo
    June 7th & 8th
                                                   Meet Our Team
                                                               Enter to Win Great Prizes!

                                                                                                                                                                                              cashman equipment • spring 2007

                                                                                                                                                                                                                               rental 3

WHy Rent?
                                                              By Dave Damboise, rental Sales Manager

 Cashman CAT® – The Rental Store has risen to the         Still wondering if renting is for you? Here are six
occasion with our new line of Material Handlers.         compelling reasons you should consider Cashman
Meeting the needs of our customers, we now offer         CAT – The Rental Store before renting your next piece
equipment in a range of sizes. From compact 5,000-lb.    of equipment:
units (great for handling landscape projects, material

yards and parking garages) to 12,000-lb. machines        1.       No Capital Investment
with a 55’ reach (perfect for heavy construction).       2.       Minimize Costly Breakdowns
                                                                                                                                                               1.800.We.r.CeCO (800.937.2326)
                                                         3.       Low Maintenance Costs                           Need a little help with those big landscape or pool projects? Already a satisfied Cashman CAT Rental Store customer?
  A full-line rental house, Cashman offers landscaping   4.       Eliminate Storage Costs                         Cashman’s CAT Rental Store has what you need! And, now through              To thank you for your past business, the Cashman CAT Rental Store
                                                                                                                  June 30, 2007, first-time renters receive 50% off the cost of renting all   is offering 50% off your first time rental of compact construction
and light-to-heavy-commercial construction con-          5.       Supplement Your Core Fleet                      compact construction equipment and allied products, including: Skid         equipment and allied products, including: Skid Steer Loaders,
tractors, a variety of equipment choices ranging from    6.       “TRY IT BEFORE YOU BUY IT”                      Steer Loaders, Mini-Excavators, and Work Tools.*                            Mini-Excavators, and Work Tools.* We look forward to seeing you
                                                                                                                                                                                              again soon!
a 2’’ trash pump to 187,000-lb. excavators. We also
have a full line of highway and compaction grading        If you have questions or want to check our inventory
                                                                                                                  *Offer good for in-stock Caterpillar and allied equipment only from now until June 30, 2007. Rental duration cannot exceed three (3) months.
and laser equipment. With seven rental stores, we can    and pricing, call to speak to your local rental sales    This offer must be redeemed for rentals that begin no later than July 1, 2007 and are completed prior to December 29, 2007. There is no limit
deliver to any location.                                 representative at 800.937.2326.                          on the number of machines you can rent under the terms of this offer. Offer based on availability and approved credit. This offer has no cash
                                                                                                                  value and may not be combined with other offers or discounts. Contact your Cashman CAT Rental Store for details.

                                                                                                                           Cat telehandler
                                                                                                                             unveiled at
                                                                                                                            Cashman HQ
                                                                                                                  Cashman Equipment, Nevada’s Caterpillar equipment                           as high as 40 to 50 feet,” Griffin says. “It’s perfect for
                                                                                                                 dealer, recently received the red carpet treatment from                      our type of area. There are a lot of buildings under
                                                                                                                 Caterpillar for introducing a new piece of equipment                         construction that need sheet rock delivered to the third
                                                                                                                 to the Nevada landscaping and building construction                          or fourth floor.”
                                                                                                                 community.                                                                     Todd Gilligan, Cashman Equipment’s General Manager
                                                                                                                  Cashman introduced the CAT® Telehandler, a                                  of Sales, said the versatility of the Telehandler will
                                                                                                                 multipurpose lift and place equipment handler                                improve the company’s competitive position in
                                                                                                                 built as part of an alliance between Caterpillar and                         the rental, landscaping, building and construction
                                                                                                                 Pennsylvania manufacturer JLG, says Dave Griffin,                            industries.
                                                                                                                 Cashman’s technical services manager.                                          Cashman offers CAT Telehandlers for rent or sale with
                                                                                                                  “The telehandler is meant to work in a dirt environment                     load capacities varying from 2,900 lbs. up to 10,000 lbs.,
                                                                                                                 where the terrain is rough, and it has a lift that reaches                   and maximum lift heights from 42 feet to 55 feet.

telehandler Basics
Cat Model tl642                                          Cat Model tl943                                          Cat Model tl1055                                                             Cat Model tl1255
Horsepower                  99 hp                        Horsepower                   99 hp                       Horsepower                           125 hp                                  Horsepower                         142 hp
Weight                      20,240 lbs.                  Weight                       26,050 lbs.                 Weight                               34,700 lbs.                             Weight                             35,400 lbs.
Rated Capacity              6,500 lbs.                   Rated Capacity               9,000 lbs.                  Rated Capacity                       10,000 lbs.                             Rated Capacity                     12,000 lbs.
Lift Height                 42’                          Lift Height                  43’                         Lift Height                          55’                                     Lift Height                        55’
Turning Radius              12’                          Turning Radius               12’                         Turning Radius                       14’                                     Turning Radius                     14’
Length                      17’7”                        Length                       19’8”                       Length                               20’8”                                   Length                             20’8”
Height                      7’8”                         Height                       8’                          Height                               8’4”                                    Height                             8’4”
Width                       8’                           Width                        7’9”                        Width                                8’4”                                    Width                              8’5”
Travel Speed                20.4 mph                     Travel Speed                 17.6 mph                    Travel Speed                         18.9 mph                                Travel Speed                       18.9 mph

cashman equipment • spring 2007

Carlino’s Corner
                                                                                                                                                                                               By John Carlino, Used Equipment Manager

                           The dirt on Used Equipment Sales
 Hello! My name is John Carlino. I’m the Used Equipment                  • Cashman’s sales team takes great pride in the quality of our
Manager at Cashman Equipment Company. I’ve worked with                     products and the level of success we achieve matching the
Cashman for three years, and Caterpillar for 30 years; 20 of               right customer with the right equipment.
those years I was directly involved with used equipment.                 • If we don’t have it, we know who does. We have an extensive
Now that we have that out of the way, let’s talk about used                list of contacts. We will find the right machine for your job.
equipment.                                                               • Talking to a Cashman sales representative before you
 Before considering a used equipment purchase, you might                   actually need equipment will assure you are ready to go
want to ask yourself a couple questions, like: Do you need to              when your job starts.
buy a machine you know you can trust? Were you offered                   • We are a full-service dealer. Cashman can arrange for
“after sale” service options? Is your decision to buy used                 post-sales service agreements, warranties and a number
based on a need for parts?                                                 of financing options. We have a complete team of in-house
 If you’re looking for answers to some of those and other                  experts!
important questions, maybe I can help. Here are a few things              So as you can see, buying from Cashman Equipment, a dealer
you might consider before selecting your used equipment                  with more than 75 years experience, has many advantages.
dealer:                                                                  Don’t leave a critical decision like used equipment purchases
• Cashman extensively researches all machines to make sure               to just anyone. Let us do the research and inspections.
  they are represented correctly and meet our performance                Contact your Cashman sales rep today!
• Cashman has access to a large supply of used Caterpillar®              See you in the iron …
  equipment that is thoroughly inspected and serviced before
  it’s moved to our used equipment sales inventory.                      John
• We pride ourselves on long term customer relationships.
  Cashman customers receive full disclosure on all used

                                       low interest Financing on Select Models
Used Equipment
Skid STEERS                                                                                                                                                                                               EXCaVaTORS
2004 226B                                     2005 236B                                           2004 246B                                           2005 287B                                           2005 303CR

  $22,000                                        $25,000                                             $25,500                                             $49,000                                               $33,000
  MJH02163, ID 05-5000, OROPS, SELF              HEN01587, ID 04-1664, OROPS, SELF                   PAT01132, ID 04-734, OROPS, SELF                    ZSA01095, ID 04-1389, CAB/AIR, SELF                   DMA03364, ID 04-2235, CANOPY, Q/C,
  LEVELING, GP BUCKET, 1517 HRS                  LEVELING, GP BUCKET, 259 HRS                        LEVELING, GP BUCKET, 353 HRS                        LEVELING, GP BUCKET, 636 HRS                          THUMB, 594 HRS

2005 325C                                      2004 330Cl                                          2005 365C                                           2004 M313C                                             1998 416C

  $205,000                                       $213,700                                            $552,000                                            $110,000                                              $39,500
  CRB01414, ID 04-3419, CAB/AIR, R-BOOM,         DKY02200, ID 03-1574, R-BOOM, 12FT. 10IN.           MCS00229, ID 04-3600, R-BOOM, 11FT. 10IN.           BDR00303, ID 07-385, LEXAN CAB, AM/FM                 4ZN07103, CAB/AIR, 4WD, E-STICK, GP
  8FT. 8IN. STICK, 1057 HRS                      STICK, D LINKAGE, 4995 HRS                          STK, VB LNKG, 75IN. BKT, 1726 HRS                   RADIO, 7FT. 7IN. STICK, 2568 HRS                      BUCKET, Q/C, 3500 HRS

2004 613C ww                                  2004 615C ii                                        1996 621F ww                                        1997 621F ww                                        2006 637G

  $259,000                                      $310,000                                             $435,000                                            $455,000                                              $1,150,000
  8LJ02668, CAB/AIR, 5K MEGA TANK, 2478         9XG01738, ID 07-123, CAB/AIR, SUSPENSION             4SK00458, ID 06-389, CAB/AIR, NEW MEGA              8PL00142, ID 06-388, NEW MEGA 8K TANK,                DFJ00254, ID 07-309, CAB/AIR, TRANS
  HRS                                           AXLE, 2368 HRS                                       8K TANK, V/G RBR, CLEANED & PAINTED                 CAB/AIR, CLEANED & PAINTED                            GUARD, RETARDER, PUSH/PULL, 1193 HRS

                                           Advertised prices are subject to prior sale. Cashman Equipment reserves the right to revoke or change any offer described in this ad at any time without notice.
                                                 While Cashman has made every effort to ensure accuracy, the descriptions, specifications and prices may contain inadvertent errors or omissions.

                                                                                                                                                                         cashman equipment • spring 2007

                                                                                                                                                                         USED EQUIPMENT 5
2002 140H                                    2002 140H                                     2002 140H                                    2002 140H                                    2004 14H

 $235,000                                     $225,000                                      $225,000                                     $225,000                                     $350,000
 2ZK07337, ID 07-121, LOW PROF CAB/AIR,       2ZK07342, ID 07-056, LOW PROF. CAB/AIR,       2ZK07343, ID 07-060, LOW PROF. CAB/AIR,      2ZK07349, ID 07-061, LOW PROF. CAB/AIR,      ASE01009, ID 07-165, STD. CAB/AIR, 16FT.
 RIPPER, 14FT. MB, V/G 17.5 RUBBER, 3585      RIPPER, 17.5 RUBBER, 4995 HRS                 RIPPER, 17.5 RUBBER, 5484 HRS                RIPPER, 17.5 RUBBER, 5495 HRS                MB, RIPPER, 20.5 RADIAL RUBBER, 3947
 HRS                                                                                                                                                                                  HRS

                                             COMPaCTiON                                                                                                                              TElEHaNdlERS
1996 16H                                     2001 815F                                     2001 826G                                    2004 CB-634d                                 2005 TH560B

 $432,000                                     $289,500                                      $325,000                                     $90,000                                      $62,500
 6ZJ00107, ID 05-3371, CAB/AIR, 16FT MB,      1GN01003, ID 07-163, CAB/AIR, S DOZER, V/G    7LN00368, ID 06-493, CAB/AIR, S DOZER,       CDF00448, ID 04-617, CANOPY, WATER           SLG00967, ID 04-3073, CANOPY,
 RIPPER, NEW 23.5 TIRES, CLEANED &            FEET, 4149 HRS                                COMPLETE RBLT PT, CLEANED & PAINTED          SYSTEM, 713 HRS                              STABILIZERS, 1319 HRS

                                                                                           WHEEl lOadERS
2005 TH580B                                  2005 TH580B                                   1998 Jd 444H                                 2006 930G                                    2005 950G

 $85,000                                      $82,500                                       $Call                                        $Call                                        $160,000
 SLH00588, ID 04-2940, CAB/HEAT, 2” X 5” X    SLG00590, ID 04-3070, CAB/HEAT,               567896, ID 07-433, CAB/AIR, RIDE CONTROL,    TWR02276, ID 06-3350, CAB/AIR, Q/C, GP       AXX01586, ID 05-100, CAB/AIR, RIDE
 48” PALLET FORKS, 523 HRS                    STABILIZERS, 952 HRS                          AUTO SHIFT, 12604 HRS                        BUCKET, RIDE CONTROL, 58 HRS                 CONTROL, GP BUCKET, 23.5 RADIALS, 1901

TRaCk-TyPE TRaCTORS                                                                                                                                                                  TRUCkS
2005 d6R                                     1990 d10n                                     2000 d10R                                    2000 d10R                                    2000 & 2001 773ds

 $249,000                                     $235,000                                      $Call                                        $Call                                        $475,000 Ea.
 AAX00953, ID 07-052, CAB/AIR, SU DOZER,      2YD01581, ID 06-415, CAB/AIR, U DOZER, MS     3KR01415, ID 07-174, CAB/AIR, SU DOZER,      3KR01505, ID 07-176, CAB/AIR, SU DOZER,      7CS SERIES, RETARDERS, LINERS, CLEANED
 MS RIPPER, V/G U/C, 3573 HRS                 RIPPER, COMPONENTS                            SS RIPPER, 10647 HRS                         MS RIPPER, RECENT ENGINE, 9292 HRS           & PAINTED, V/G RUBBER

1997 777d                                    1997 777d                                     1997 777d                                    1997 777d                                    1997 777d

 $Call                                        $Call                                         $Call                                        $Call                                        $Call
 3PR00324, ID 05-2807, CAB/AIR, BED LINER,    3PR00325, ID 05-2814, CAB/AIR, BED LINER,     3PR00603, ID 05-2820, CAB/AIR, BED LINER,    3PR00604, ID 05-2822, CAB/AIR, BED LINER,    3PR00606, ID 05-2826, CAB/AIR, BED LINER,
 TIRES                                        TIRES                                         TIRES                                        TIRES                                        TIRES

cashman equipment • spring 2007

                                                                                                                                      Online Ordering is Easy
                                                                                                                                      and Convenient Through
                                                                                                                                      PartStore                                    TM

                                                                                                                                                                                                          By Sandie Batzloff, PartStore Coordinator
                                                                                                                                        When looking for value, Cashman
                                                                                                                                      Equipment Company stands behind

 RaMM Corporation Teams-
                                                                                                                                      the integrity and dependability of
                                                                                                                                      CAT® manufactured parts. At any
                                                                                                                                      given time, we have over 70,000 parts

  Up with Cashman PSSR to
                                                                                                                                      in-stock. We also have access to a
                                                                                                                                      national network of inventory, making
                                                                                                                                      Cashman your preferred provider of
                                                                                                                                      top-quality parts. We offer several

implement Cost Savings Plan
                                                                                                                                      easy and convenient ways to order
                                                                                                                                      parts …

                                                                                                                                       • Visit any of our six parts counters
                                                                                                                                         and speak with one of our
  When a company is running a fleet of 70 Caterpillar®                                                                                   knowledgeable customer service
machines including D-10s, 637 Scrapers and 14H Motor                                                                                     representatives who are ready to
Graders, one could easily imagine that machine maintenance                                                                               solve the dilemma of “Which part?”
costs would be in the astronomical range! This number of                                                                                 Our six convenient locations offer full
machines constitutes a carnival of thousands of whirring,                                                                                service parts expertise: Henderson,
rotating and thrusting parts that all have to be ready to roll                                                                           North Las Vegas, Winnemucca,
when it’s show time. We all know unexpected breakdowns                                                                                   Elko, Reno and Mammoth Lakes,
and ravaged components are just a fact of life … a part of                                                                               CA.
the cost of doing business, right? Not according to RAMM
Corporation and Cashman Equipment. They’ve found a likely                                                                              • Phone your order in to our parts
alternative to unplanned maintenance delays and through-                                                                                 department at 800.937.2311; we
the-roof stress.                                                                                                                         have sales representatives standing
                                                                    your Level 2 parts. Components will eventually have to be            by Monday - Friday (6:00 a.m. - 7:00
  North Las Vegas’ RAMM Corporation discovered that                 rebuilt, but machine hours could be greatly extended before          p.m.) and Saturday (6:00 a.m. - 2:00
there is a better way – a quantifiable method of cost savings       that rebuild becomes necessary.                                      p.m.) ready to take your order.
and stress reduction. What’s the secret? It’s as easy as              By pre-spending the repair budget, RAMM was able to save
                                                                                                                                       • Fax your order to one of six Cashman Parts Departments       relationships, including filters, fluids, hydraulics, ground
implementing a program of planning and preparedness. This           thousands of dollars. In 2002, their fleet of machines was put
                                                                                                                                         – we’ll have your order ready for easy pick-up. Call         engaging tools, hardware, batteries, and tooling. If there is a
is a tale with a happy ending, but it took a combination of         on a ‘rolling repair’ schedule. At a savings of about $10,000
                                                                                                                                         800.937.2311 for local fax number.                           relationship or commonality between the part being ordered
forward thinking, shared expertise and a cooperative effort         out of an average repair cost of $50,000 per component,
                                                                                                                                                                                                      and another part, PartStore customers will be given a choice
between Cashman Equipment and RAMM Corporation.                     RAMM was able to save well over $200,000 in their first year
                                                                                                                                       • Our most convenient option – online ordering through         to order those related parts, providing Cashman customers
  The story started a few years ago when Don Prewitt,               of maintenance prevention. That’s a 20% savings overall!
                                                                                                                                         PartStore.                                                   with a proactive and time saving ordering opportunity.
equipment maintenance manager for RAMM and a 30-year                  Another way in which RAMM has enthusiastically tackled
Caterpillar veteran, began a dialogue with Monte Brown.             the new ‘culture’ was to go from paper to computers. All
                                                                                                                                       About PartStore… Online ordering is accessed by at least         It’s easy to register for PartStore. Visit our website
Monte is the owner of RAMM and president of Charlie Brown           preventive maintenance records and associated costs are
                                                                                                                                      50 customers at any given time. During 2006, 20% of our parts   www.cashmanequipment.com, select “CAT On-line Services”
Construction, a company owned by Monte’s father, Charlie.           now kept up-to-date on every machine and maintenance is
                                                                                                                                      sales (excluding repairs) were ordered using PartStore.         and click on “Register Online.” The only requirement to
RAMM’s primary business focus is subdivision work, grading          electronically planned. This has allowed RAMM to prepare
                                                                                                                                      That’s 152,000 line items.                                      gain access is a Cashman Credit Account in good standing.
and preparation, and water retention basins.                        and plan their fleet schedules accordingly.
                                                                                                                                                                                                      (At this time, PartStore does not offer a secure credit card
  Don, a true believer in the absolute and measurable benefits        “This new program lets Monte spend more time in the field,”
                                                                                                                                       We now offer authorization levels within PartStore for         function.) Once your username is associated with your
of preventive maintenance and before-failure repairs, worked        according to Don. “Our machine availability has skyrocketed.
                                                                                                                                      companies that require the requestor to obtain approval or a    Cashman account and location, you will receive confirmation
extensively with Monte to lay out the compelling evidence           You know which machines are on their last leg and which
                                                                                                                                      purchase order from another party. An authority manager is      via e-mail.
of how a proven preventive maintenance plan could save              ones are in prime condition. It makes it easier to plan and bid
thousands of dollars in maintenance costs for RAMM. It was          jobs when you have an idea of the number of machines that         chosen by your company and that individual has the ability to
                                                                                                                                      set the purchasing parameter for each user.                      Need more information about registering for PartStore?
a plan that didn’t just look at the immediate investment, but at    will be able to finish the jobs they start.”
                                                                                                                                                                                                      Give Sandie Batzloff a call at 800.937.2326, extension 4679.
the long term benefits. Now, the idea of pulling a machine out        RAMM also makes extensive use of the S-O-S Fluid
of service before it is broken is a difficult concept to swallow,   Analysis program at Cashman Equipment. The shop performs           Coming soon: Related parts ordering options.       How
but Monte’s willingness to introduce a proactive change into        diagnostics and the service technicians have their own            does it work? Caterpillar has developed over 200,000 part
RAMM’s corporate culture proved advantageous to both him            laptop computers. The SOMA computer program can project
and Don.                                                            machine behavior based on its ongoing maintenance.
  In 2002, Monte recruited Don to head up RAMM’s machine              Today, RAMM’s critical link to Cashman Equipment comes
maintenance program. Don explains, “I’m convinced that              through Product Support Sales Representative (PSSR), Chris
preventive maintenance and repair before failure is the key         Lantz. “I’m on the phone to Chris twice a day,” Don explains.
to reducing the number of component and machine rebuilds.           “We use Chris’ expertise and advice for inspections, and heed
It’s only a matter of time before you have to rebuild, but until    his concerns and suggestions about maintenance.” In 2003,
then, just changing the oil is not enough.” Don further details     Don and Chris worked extensively on a component rebuild
the relationship of Level 1, 2 and 3 parts. “Level 1 parts are      calendar. Chris calculated the before-failure component
the small stuff, like bearings and seals, small but critical.       repair costs and compared them to after-failure costs. Most
Level 2 parts are things like gears and short shafts, things        of RAMM’s components have now been through the shop,
that normally wear slowly. Level 3 parts are the big ones, like     and Chris is predicting a savings of over $400,000 over last
engine blocks, crankshafts and other big iron. If a bearing         year’s component rebuilding costs!
begins to wear and isn’t changed out, the ‘slop factor’ gets          Chris pays attention to the needs of his customer. He
stepped up and other things begin to wear, like gears. A            communicates. He supplies information on inspections and
complete lockup could eventually happen and cause major             maintenance. He checks the undercarriage. He keeps Don
damage to the engine or a crankshaft.”                              informed of any Caterpillar programs that might benefit
  Like a chain reaction, getting in and taking preventive steps     RAMM. He juggles shop schedules with RAMM schedules.
can head off critical damage to a machine. Boom! You’re out         Needless to say, Chris’ input is greatly valued at RAMM
of service and you have a deadline to meet. And, of course,         Corporation.
all your other machines are tied up on a different job. If only       Chris says, “Working with RAMM has increased my
you had thought ahead.                                              knowledge of what a PSSR should do for the customer. It
  Bottom line – If those smaller parts are replaced on a            is difficult to get a customer to spend money on a revenue-
planned schedule, it can add hours to the intermediate level        producing machine, but after three years, we are seeing the
parts. You could potentially get another 10,000 hours out of        true benefit of product support for RAMM Corporation.”

 What Our Customers
     are Saying
                    From Greg Herback, Owner
                 Herback General Engineering, LLC                                                                                                                   Truckee – Lake Tahoe – Carson City
 April 2, 2007
                                                                                                                                         As one of the highest-ranking Caterpillar Dealers in North America, we have access to an outstanding
 Mr. Ken Hewson:                                                      I would also like to say that your service department has         parts network through Caterpillar worldwide. Cashman Equipment Company will be expanding our parts
                                                                    been very responsive so far in dealing with a machine that                      and delivery service into your area with daily deliveries Monday through Friday.
  In February of ’07 I purchased a CAT® 414E from Cashman           is new to the CAT line which I know will have some bugs to
Equipment. I spent a number of hours researching my choices         work out.
including operating demos side by side. While each machine            Lastly, it should be noted that I wouldn’t even have
had its pros and cons, the operator’s choice, based on power
and performance, was the CAT 414 E. While obviously the
                                                                    considered CAT if not for the occasional visit from Roy
                                                                    Cooper in your rental department, also another salesman
                                                                                                                                                          Providing our customers with options
performance of the machine is very important, as the owner
I was also looking for good service, support and attention
                                                                    that knows the value and rewards of good service.
                                                                      Between the sale, service, rentals and training (Paving
                                                                                                                                                     for quality products backed by timely services.
from the salesman, which I put equal importance on.                 seminar), it’s nice to see that the slight premium you pay for
  I will have to say to this point, I have been extremely           CAT is far more than just a name.
impressed with the performance of your salesman Nate
Johnson. He has followed up on every issue that has arisen,          Thank you,
he has been very good at returning phone calls and keeping
me informed as well as being patient while I went on vacation        Greg Herback
in the middle of the deal. What he lacks in equipment                Owner                                                               Parts toll-free: 800.937.2311 – Order parts anytime at PartStore on the web at cashmanequipment.com
experience has been more than made up for in professional            Herback General Engineering, LLC
attitude and attention to detail.

                                                                                                                                                                                                    cashman equipment • spring 2007

                                                                                                                                                                                               POWER SOLUTIONS 7
 Power Solutions Energizes                                                                                                             Generating Powerful
 las Vegas Strip                                                                                                                           Solutions
                                                                     By Keith Lozeau, Sales and Rental Manager

New Gen Sets for City Center
                                                                                                                                      Cashman Power Solutions offers a wide selection of large, mid-size and small generator sets. These are designed especially
                                                                                                                                    for standby and prime power applications. These complete electric power systems, ranging from 7 to 299 kW, feature state-
                                                                                                                                    of-the-art controls and components, and like their larger counterparts, are factory-engineered, assembled and tested to
                                                                                                                                    assure superior performance.

                                                                                                                                    Power When You Need It
                                                                                                                                      When your business can’t wait, turn to Cashman Power Solutions. This is your link to a virtually unlimited rental fleet,
                                                                                                                                    including mobile power generation, temperature control equipment, air compression and all the ancillary accessories and
                                                                                                                                    support to back it up.
                                                                                                                                      Cashman’s Power Solutions offers equipment for many flexible applications – prime power, continuous power, peak shaving
                                                                                                                                    and standby emergency power, as well as an array of temperature control and air compression solutions. Whether you need
                                                                                                                                    mobile modules for temporary use, or for a more permanent installation, Cashman will ensure that you receive reliable, quality
                                                                                                                                    power when you need it.

                                                                                                                                                                                    Power Solutions
                                                                                                                                                                                 4610 Vandenberg Drive
                                                                                                                                                                             North Las Vegas, Nevada 89081

  In 2004, Cashman’s Power Solutions Sales Group began             MGM Mirage personnel to discuss a new power system at
working with design engineers and contractors on the City          City Center. Taking past performance and the latest product
Center project in Las Vegas.                                       offerings into account, the Power Solutions Team was able to
  An established relationship with the engineering groups at       establish themselves as the vendor of choice.
several MGM Mirage Properties, most notably The Bellagio             And, although a solid competitor came in offering a lower
Hotel, provided the catalyst for Cashman to drive the              price, Cashman was able to demonstrate superior value with
direction of this project. This connection, built and nurtured     Caterpillar’s 3516C Engines with ACERT™ and ISO Powerlynx
through years of dependable service at existing MGM Mirage         Switchgear. This fully integrated system will provide the
Properties, placed Cashman in the specialist position in the       Center with the most dependable standby power system on
field of power generation with emergency response second           the Las Vegas Strip, backed by the best warranty and the
to none.                                                           only true local system service in the industry.
  Consequently, a meeting was set up between Cashman and

        Take delivery of any 2007 Cat®
      On-Highway Engine and you’ll get
                                                                                       Powerful results
                                                                                       Over the last year, 56 fleets have rolled
                                                                                                                                    C15 Heavy-Duty Champion C13 Million-Mile Durability
                                                                                                                                    Cylinders: In-line 6                                          Cylinders: In-line 6
       free Extended Service Coverage                                                  up nearly 12 million miles on more
                                                                                       than 100 Cat 2007 pre-production
                                                                                                                                    Bore/Stoke: 5.4 x 6.75                                        Bore/Stoke: 5.12 x 6.18
                                                                                                                                    Displacement: 15.2 L                                          Displacement: 12.5 L
        plus the Cat On-Time Promise.                                                  engines. Customers agree that those
                                                                                       engines delivered the same reliability,
                                                                                                                                    Weight: 3090 lb.                                              Weight: 2510 lb.
                                                                                                                                    Truck and Bus Ratings: 435-625 hp @ 2100 rpm                  Vocational Truck and Bus Ratings: 305-370 hp @ 2100 rpm
                                                                                       fuel economy and performance as
                                                                                                                                    RV and Fire Truck Ratings: 600-625 @ 2100 rpm                 Line Haul Truck and Bus Ratings: 380-470 hp @2100 rpm
                                                                                       current Cat engines with ACERT™
               Pure Confidence Program                                                 Technology.
                                                                                                           “ In the past 12
                                                                                                                                    Torque: 1550-1850 lb-ft @ 1200 rpm
                                                                                                                                    King of the Hill Horsepower: 600-625 @ 2100 rpm
                                                                                                                                                                                                  Fire Truck Ratings: 485-525 hp @ 2100 rpm
                                                                                                                                                                                                  RV Ratings: 525 hp @ 2100 rpm
                                                                                                           months, we’ve put        King of the Hill Torque: 1850-2050 lb-ft @1200 rpm            Torque: 1150-1750lb-ft @ 1200 rpm
                 Extended Service Coverage                                                                 160,000 miles on the
       ESC covers 100% of parts and labor cost for repair of covered                                       Cat pre-production
                                                                                                           engine and had only
         engine components and covered emission components.                                                one minor repair. We
                                                                                                           feel much better with
                     • C15, C13 & C9: 3 years/300,000 miles                            David Freymiller
                                                                                                           the Cat technology
                                                                                                           than with the other
                            • C7: 3 years/150,000 miles                                President
                                                                                                           competitors out
                                                                                       Freymiller Inc.

                      Cat On-Time Promise                                             “ Regarding fuel
                                                                                      economy, the Cat ’07
        If your engine is down for warrantable repair more than 24                    pre-production engine
       hours during 2007, Caterpillar will reimburse you for a rental                 runs right in the same
                          truck to deliver your load.                                 ballpark as our
                                                                                      current Cat engines.
                                             Valid on 2007 Cat C15,C13,C9 and C7      I see no difference
                                                                                      in this truck. And we Curtis Wright
                                              engines delivered to customers for
                                                                                      will go on with this

                                                                                                                                    C9                                                            C7 Mid-Range Versatility
                                            commercial service between now and                               Maintenance Director
                                            June 30, 2007. Some restrictions apply.
                                                                                      ‘07 Cat engine.”       A. Passmore & Sons
                                                                                                                                                 Lightweight Engine,
                                                                                                           “ Since putting                       Heavy-Duty Power
                                                                                                           two Cat ’07 pre-
                                                                                                           production engines        Cylinders: In-line 6                                         Cylinders: In-line 6
                                                                                                           into service, we’ve
                                                                                                           had no problems.
                                                                                                                                     Bore/Stroke: 4.53 x 5/87                                     Bore/Stroke: 4.33 x 5.00
                                                                                                           Based on our              Displacement: 9.3 L                                          Displacement: 7.2 L
                                                                                                           experience, we feel       Weight: 1650 lb                                              Weight: 1425 lb.
                                                                                       Bill Chaney         extremely confident       Truck and Bus Ratings: 285-350 hp @ 2200 rpm                 Truck and Bus Ratings: 190-300 hp @ 2500/2400 rpm
                                                                                       Controller          with Cat’s product        Fire Truck Ratings: 365-425 hp @ 2200/2300 rpm               RV and Fire Truck Ratings: 300-350 hp @ 2400 rpm
                                                                                       L.H. Chaney         moving into ’07.”
                                                                                                                                     RV Ratings: 400-425 hp @ 2300 rpm                            Torque: 520-860 lb-ft @ 1440 rpm
                                                                                       Materials Inc.
                                                                                                                                     Torque: 890-1350 lb-ft @ 1400 rpm

cashman equipment • spring 2007


      las Vegas                                                                                                                                                                                     Frede Esmeier and Rick Ewing of Las Vegas Paving,
                                                                                                                                                                                                    Clemens Koot of CC Fire, Darrell Moser of Mel Clark,
                                                                                                                                                                                                    Inc., and Claude Cox of Impact Companies. Other

   Open House 2007
                                                                                                                                                                                                    lucky guests scored gift certificates for free service
                                                                                                                                                                                                    and inspections, CAT gear, tail gate BBQs and much
                                                                                                                                                                                                      Thanks again to all who helped to make this year’s
                                                                                                                                                                                                    event a huge success!

  In early March, Cashman Equipment Company held our             information about our full complement of products and
annual Customer Appreciation Open House. This year, the          services, others headed right for the third turn where the DJ
theme was Cashman’s Amazing Race, tying the event in with        was spinning popular tunes and the BBQ was cookin’ up a
local NASCAR activities.                                         storm.
  Entering through a giant archway of excavators,                  Distinguishing novice from the expert, The Work Tool ‘Skid
approximately 350 guests registered to win several CAT®          Steer Loader’ Challenge invited contestants to take the         was also a huge hit with customers and employees who
racing-themed prizes, then picked up their race schedules        controls and navigate a tricky obstacle course while changing   entered their “hot rods” into a beauty contest for gear heads.
and headed out for their first lap around the racetrack. Mega-   out various CAT Work Tools along the way. Qualifying times      Prizes were awarded for wheels of all sizes, from quads, dirt-
tons of CAT equipment loomed over adults and children alike      ranged from eight minutes to a winning time of one minute       bikes and other off-road vehicles to cherry cars, trucks and
who were determined to climb on everything from the 657          and 27 seconds.                                                 motorcycles. But the big winner of the day was Bill Williams,
Scraper to the 414E Loader.                                        Taking center stage was the ever-popular #22, also known      who took first place with his 1959 antique Peterbilt diesel
  While most guests made several flagged pit stops along         as The CAT Car, where race fans of all ages waited to have      dump truck!
the way, visiting with our team members who were sharing         their photo taken alongside the roaring speedster. Brag Alley    Raffle winners who took home NASCAR tickets, included

                          Todd Gilligan Promoted to
                          General Manager of Sales
                                                                  Todd joined Cashman Equipment in September 2003 as             continued growth of Cashman Equipment. In his new role as
                                                                 Southern Region Sales and Rental Manager. Gilligan’s            General Sales Manager, Gilligan will oversee sales efforts for
                                                                 recent promotion to General Sales Manager in December           both in-territory and out-of-territory opportunities, including
                                                                 2006 demonstrates his hard work and dedication to the           construction, mining and all used products sales.

                                                                                                                                 Cashman Equipment
                                                                                                                                 lOCaTiONS             CARSON CITY
                                                                                                                                                     4880 East Nye Lane
                                                                                                                                                                                                         NORTH LAS VEGAS
                                                                                                                                                                                                        3101 East Craig Road
                                                                                                                                                  Carson City, Nevada 89706                        North Las Vegas, Nevada 89030
                                                                                                                                                     775.885.RENT (7368)                                    702.649.8777

                                                                                                                                                              ELKO                                      POWER SOLUTIONS
                                                                                                                                                        5010 Idaho Street                              4610 Vandenberg Drive
                                                                                                                                                       Elko, Nevada 89801                          North Las Vegas, Nevada 89081
                                                                                                                                                          775.738.9871                                      702.649.8777

                                                                                                                                                       HENDERSON                                           RENO/SPARKS
                                                                                                                                                     561 Parkson Road                                   600 Glendale Avenue
                                                                                                                                                  Henderson, Nevada 89011                               Sparks, Nevada 89431
                                                                                                                                                    Rental 702.566.4240                                     775.358.5111
                                                                                                                                                     Parts 702.633.4673
                                                                                                                                                                                                       ROUND MOUNTAIN
                                                                                                                                                  MAMMOTH LAKES                                           P.O. Box 1398
                                                                                                                                                 435 Commerce Circle                               Round Mountain, Nevada 89045
                                                                                                                                             Mammoth Lakes, California 93546                               775.377.2018
                                                                                                                                                                                                       3050 Railroad Street
                                                                                                                                            New Mesquite                                            Winnemucca, Nevada 89445
                                                                                                                                           location Coming                                                 775.623.1121


               Equipment Sales
               Rental Services
                                                                                                                                                                Parts Toll Free: 800.937.2311
               Power Solutions