RB history - Reckitt Benckiser _RB_

Document Sample
RB history - Reckitt Benckiser _RB_ Powered By Docstoc
					RB history - Reckitt Benckiser (RB)                  http://www.rb.com/RB-worldwide/RB-History




                  Home > RB worldwide > RB history




1 of 5                                                                     6/25/2011 11:43 AM
RB history - Reckitt Benckiser (RB)                                                                         http://www.rb.com/RB-worldwide/RB-History




                  RB history
                  For such a fast-paced, entrepreneurial business some are surprised to learn the company’s history spans 150 years of innovation for
                  consumers across the world. With a German and British heritage, RB’s drive for financial performance and social responsibility today
                  can be seen in its deep roots – as shown in this timeline.

                   1800

                  1823
                  Founding of Benckiser by Johann A. Benckiser.
                  Core business derived from industrial chemicals.

                  1840
                  Issac Reckitt rents, then subsequently (in 1848) buys a starch mill in Hull.
                  Diversifies into other household products; becomes renowned for starch, washing blue and black lead for polishing.

                  1862
                  Death of Issac Reckitt aged 70. Business left to three sons.

                  1880
                  Mortein launches in Australia.

                  1886
                  Reckitt & Sons begins its expansion and opens businesses around the world - firstly Australia.

                  1888
                  Reckitt & Sons is launched on the London Stock Exchange.

                  1894
                  James Reckitt accept Baronetcy and becomes Sir James Reckitt.

                   1900

                  1912
                  Lehn & Fink Products begins US production of Lysol - originally imported from Germany.

                  1913
                  Joint venture set up in South America between Reckitt & Sons and J&J Colman - Atlantis Ltd. So successful that it is extended, in
                  1921, to cover all trading outside the UK.

                  In the UK, Reckitt & Sons join the Mason brothers in forming the Chiswick Polish Company. Diversification into other branded
                  household products continues through the war years and the Twenties.

                  1932
                  Harpic Lavatory Cleaners bought.

                  A major breakthrough for Reckitt & Sons, with the decision to market a germicide, Dettol, endorsed by the medical profession.

                  Dettol launched.

                  1935
                  Sanpic disinfectant launched.

                  1937
                  Visit of King George VI and Queen Elizabeth to Dansom Lane, Hull in October.

                  Steradent business acquired.

                  1938
                  Reckitt & Sons merge with J&J Colman to become Reckitt & Colman Ltd.



2 of 5                                                                                                                                 6/25/2011 11:43 AM
RB history - Reckitt Benckiser (RB)                                                                            http://www.rb.com/RB-worldwide/RB-History



                  1943
                  Air Wick launches in USA.

                  1950s
                  Finish launches into the automatic dishwashing market.

                  1954
                  The Chiswick Polish Company merges with Reckitt & Colman Ltd.

                  1956
                  Benckiser diversifies into consumer goods and industrial cleaning products. In the same year, Benckiser launches Calgon water
                  softener.

                  1964
                  Benckiser develops and launches Calgonit Automatic Dishwashing Detergent and Quanto Fabric Softener in 1966.

                  1965
                  Gaviscon accidentally discovered during scientific research.

                  1972
                  Launch of Vanish Stain Removal Bar.

                  1982
                  Benckiser continues its expansion into consumer goods via acquisitions and divestitures and in 1985 acquires St. Marc S.A, France.

                  1983
                  Nurofen is the first OTC (over the counter) product to use ibuprofen - the first new OTC analgesic since 1950s.

                  1985
                  Reckitt & Colman buys Airwick products.

                  1988
                  Benckiser purchases Mira Lanza Spa and Panigal Spa, Italy.

                  1989
                  Benckiser acquires S.A. Camp Group, Spain.

                  1990
                  Reckitt & Colman acquire Boyle-Midway, the American household products group with brands Woolite, Easy-Off, Sani-Flush, Wizard
                  and Old English.

                  Benckiser acquires worldwide branded business of Beecham Household Products in US and Canada.

                  1991
                  Benckiser begins expansion into Eastern Europe.

                  1994
                  Reckitt & Colman acquires Lehn & Fink Products, including Lysol, the famous household disinfectant brand in the USA.

                  1995
                  Reckitt & Colman sells the Colman’s food business.

                  1996
                  Benckiser continues its expansion into the Baltic countries, Belorussia, China and Israel.

                  1999
                  Reckitt & Colman and Benckiser merge to become Reckitt Benckiser - The world No.1 in household cleaning.

                   2000

                  2000
                  In November, Reckitt Benckiser acquires Tiga Roda - an Indonesian pest control business.

                  In March, Reckitt Benckiser acquires Oxy, a leading household business in Korea.



3 of 5                                                                                                                               6/25/2011 11:43 AM
RB history - Reckitt Benckiser (RB)                                                                          http://www.rb.com/RB-worldwide/RB-History



                  2001
                  In April, Reckitt Benckiser disposes of the (non-core) firelighter business.

                  In August, Reckitt Benckiser disposes of Dr. Becher, a non-core business.

                  2002
                  Reckitt Benckiser acquires outstanding minority interest in India and Sri Lanka.

                  2005
                  Cillit Bang launches in 68 countries in just one year.

                  2006
                  Reckitt Benckiser completes acquisition of Boots Healthcare International for £1,926 million, gaining a new platform for growth in the
                  attractive OTC (over the counter) healthcare market.

                  2007
                  Air Wick Freshmatic launches, creating an entirely new Aircare segment.

                  2007
                  Vanish hits the world No.1 spot! From it's UK launch in 1999, Vanish becomes market leader in 75% of the 57 countries it now sells
                  in.

                  2008
                  Reckitt Benckiser completes acquisition of Adams Respiratory Therapeutics, Inc., allowing it to enter the USA's over-the-counter
                  market with Mucinex – the clear No.1 cough remedy in the US.

                  2009
                  Reckitt Benckiser launches its new corporate brand identity. Contemporary and bold, it reflects RB's spirit and what RB is all about
                  as a business: 'The Power behind the Powerbrands'

                  2010
                  Reckitt Benckiser completes acquisition of SSL International and adds Durex and Scholl to their list of Powerbrands.




                  J A Benckiser circa 1823 (left),
                  Isaac Reckitt circa 1860s (right)




                  Lysol circa 1912 and 2009




                  Chiswick Headquarters circa 1913




                  Dettol circa 1933 and 2009




4 of 5                                                                                                                                   6/25/2011 11:43 AM
RB history - Reckitt Benckiser (RB)                                                                                 http://www.rb.com/RB-worldwide/RB-History




                  Press advertising for Steradent circa 1937 (left) and Calgonit Automatic Dishwashing Detergent (right)




                  Airwick circa 1980 and 2009




                  Woolite circa 1990 and 2009




                  Cillit band launched 2005




                  Nurofen acquired 2006




                  Vanish is world No.1 in fabric care




                  Mucinex acquired 2007




                  Our new corporate identity 2009




                  Durex and Scholl acquired in 2010




5 of 5                                                                                                                                    6/25/2011 11:43 AM

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:53
posted:6/27/2011
language:English
pages:5