Docstoc

"Attracting Gen Y" Workshop

Document Sample
"Attracting Gen Y" Workshop Powered By Docstoc
					Attracting
 Gen Y.
   Presented by:
    Justin Foster
  Brand Strategist
Who is Gen Y?
How do they think?
How do you market
    to them?
 You don’t.

They find you.
Pull
 vs.
Push.
What is a “Brand”?
     A relevant,
meaningful presence
in the marketplace.
How do you stay
   relevant?
Talent
Style
Authenticity
Influence
Language
Technology
Youthfulness
5 Must-Have Tools:
  1)  Logo*
  2)  Web site*
  3)  Marketing collateral*
  4)  LinkedIn
  5)  Facebook

      *That	
  doesn’t	
  suck	
  
Find me:

Email: justin@fosterthinking.com

Book: oatmealvbacon.com

Consulting: fosterthinking.com

Twitter: @fosterthinking

Facebook: /justinfoster

				
DOCUMENT INFO
Shared By:
Stats:
views:35
posted:6/27/2011
language:English
pages:18
Description: What is the average age of your employees? How about your customers? The ability to attract your next generation of customers and employees is critical to the future of your brand. This workshop breaks down the profile of Gen Y - and how to attract them. It includes the 7 traits of relevance, as well as 5 must-have marketing tools.