Trends

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					HUANG Y
 CHEN XIA
TRENDS
Outline
•   Google Trends        •   Operating system
•   Topix.com            •   Softer side
•   Zeitgeist            •   Local review
•   Google Goes Mobile   •   Social networking
•   .mobi                •   Google your genes
•   ABC Google           •   Google.org
•   Google PC            •   Google SearchWiki
•   Ad agency            •   Image retrieval
•   Google application   •   Google Map
  Part of Google LABS; released in 2004

   How does Google analyze trend?
a.Date sampling & scaling
   Evident con: needs enough search volume

b.Compare
c.Control and filter by variants
d.Reason by relating to News search
A.     Public
•    Today’s Hot Trends
•    Google Trend
•    Special 2008 Election Edition
B.     Marketers
•    Insight for search
•    Website Trends
Case: Google Flu Trend Google.org
       Two weeks faster than CDC
         SEE what Google says


Trend of Google Trends
a. Macroeconomic Management
b. Research in sociology vs. Academic accuracy
c. Insight for business
d. Predict the next president!
Topix.com
News on Google continually updated from
 thousands of sources around the net.

  News List, Talk about it, Google Photos,
  Google Poll

Keep updated by people around the world!
Zeitgeist
• "Zeitgeist" means "the spirit of the times"
• What is it?
  – A snapshot in time of what people are searching
    for on Google all over the world.
• What’s it for?
  – It's an interesting way to people-watch, to get
    some behind the scenes data and statistics on
    what people are searching for.
Zeitgeist
• Trends
  – popularity of the specific keywords you search
• Zeitgeist:
  – the most popular keywords


• Zeitgeist is more like an archive keeping
  track of the fashion over times.
Google Goes Mobile
Google Goes Mobile
              Meet T-mobile G1!!

  Hardware
  - Smart Phone
• Software
  - Android
  - Google Apps, StreetView, ShopSavvy,
  Amazon MP3 Shop, BreadCrumbz,
  EcoRio
Google Goes Mobile
• Revenues
   - Advertisement Monetization
• Compare with iPhone and
    Windows Mobile
 - Hardware
 - Software
 - Popularity See Google Trends
Google Goes Mobile

        Google Empire?
.mobi
• dot dot dot~
• moe moe moe~
• bee bee bee~
ABC Google
• Acquire more traditional media properties

• Transform into an online model

- To increase advertising revenue
• CNN Live, Online TV
Google PC
• Wireless Internet access
- 2007 April Fool’s Day Joke vs. Reality
• Free Laptop
- Keyhole 3D-satellite image
  Google Earth
- Google Docs
- Buys small & medium size companies
True advertising
• Will Google appear at

• Overarching brand campaign

- Clarify motives
- Tell public what Google is doing
Google buys an ad agency
• Google Ads
- Don’t be evil!
  Banners are not working and click-through rates are falling. I think
  highly focused ads are the answer.
                                          -- Brin, Seregey


- Unobtrusive yet distinct sponsored Links

• Google AdSense & AdWords
Applications
•In 2007,
              95%        ●
              Search
              Only


• More than 50 apps, but less than 5% of
  Google's users use its home page for
  anything other than search
Applications
• gPhones
  – G1 user will definitely use Google Apps
  – hopefully


• Bunch them together
  – See video
Local review
• Actually Google already has one now

• Compare with Yahoo Local

• Problem:
  – The business owners themselves can put on
    reviews
Social networking
• Orkut
  – Widely popular in Brazil and India
  – 18+
• Blogger
  – Focus mainly on Blogs
• Lively
  – 3D
  – Support only Internet Explorer & Firefox
Social networking
• Why is it important?
  – In October 07, Microsoft announced that it
    would pay $240 million for a 1.6% stake in
    Facebook, boosting Facebook's valuation to
    $15 billion and positioning Microsoft as
    Google's biggest competitor in the search
    advertising market.
• See market share
Operating System
• "Will there ever be a Google-OS?“
  – Official response
• Android
  – mobile device platform
  – Linux kernel
  – Open source
  – Sept 08, Motorola confirmed that it’s working
    on hardware products running Android
Operating System
•   Linux kernel
•   Open-source
•   Online platform
•   Strong local and online search
•   Data sharing
•   Computing capacity sharing
    – Google compute
Operating System
• Google Compute (2002 – 2005)
  – Accessible in Google Toolbar
  – Enabled a user's computer to help solve
    challenging scientific problems when the
    computer would otherwise be idle.
  – Contributed Folding@home, a non-
    profit endeavor to model the process of
    protein folding in order to better understand
    and cure many different diseases.
Google Your Genes
                       Oops, too much information

• Gather                        Organize & Assess
                                    1. Computation power:
Fund Research
$3.9 million investment in 23andMe Correlates individuals to populations
                                   E.g. Protein folding
                                   2. Database:

                                    Personalized Medicine
Google Your Genes
   If we know what diseases we’re going to have in the future?



• Prevent disease by changing habits

• Be pessimistic
 Where does companies offering access to genomes
 stands?
Google.org
• For-profit charity

•   RE<C
•   RechargeIT
•   Predict & Prevent
•   Inform & Empower
•   SMEs
Google.org
• RE<C
  – Develop profitable Renewable Energy
    Cheaper Than Coal
  – Wind, solar and geothermal
  – Will invest upwards of several hundred million
    dollars
• See Video
Google.org
• RechargeIT
  – Plug-in electric vehicles
  – Reduce CO2 emissions, cut oil use, and
    stabilize the electrical grid
  – Aim at 100 mpg
  – See data

     Typ-1e from Aptera Motor
     300 mpg for first 120miles
                    $30,000
Google.org
• Predict & Prevent
  – use information and technology
    to predict and prevent
    infectious diseases
  – Factors to control
    •   Climate change
    •   Deforestation
    •   Rising international travel and trade
    •   Poor areas
Google.org
• Inform & Empower
  – Public services in developing countries
    • Clean water
    • Health care
    • education
  – Empowered citizens and communities
  – Responsive providers
  – Informed decision-makers
Google.org
• Small and Medium sized Enterprises
  – Critical to economic growth
    • Jobs
    • Competitive market
  – Problem
    • “missing middle” in bank loan
  – Boost investment in SMEs
    • lowering transaction costs
    • deepening capital markets to increase liquidity
    • catalyzing capital for investment
Google.org
• Lower Transaction Costs
  – Google will work on developing tools and systems to
    make it easier for growth capital to flow to SMEs.

• Deepen Capital Markets
  – Google will invest in information tools and investment
    mechanisms to increase liquidity in the market for risk
    capital.

• Catalyze Capital
  – Google will invest in funds, partner with financial
    institutions, and directly support these firms to help
    make the business case for this sector and help make
    the market for new financial products and instruments.
Google SearchWiki
• Search page editing
  – Manipulate the rank
  – Remove/restore pages
• Commenting
  – Share review
• See video
Content-based Image retrieval
Sydney Opera House




                     Sydney Opera House
                     EVERYTHING
Google Map
• Public Transport Information
• GPRS
• Cabspotting

• Can be evil!
Unbounded possibility
“Why not improve the brain? You would want
a lot of compute power. Perhaps in the future,
we can attach a little version of Google that
you just plug into your brain. We’ll have to
develop stylish versions, but then you’d have
all of the world’s knowledge immediately
available which is pretty exciting.”

                                 - Sergey Brin
Don’t be limited by your imagination




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