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TimetoCare2011

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					Victorinox Swiss Army Timepieces


“Time to Care”




 SWISS ARMY KNIVES CUTLERY TIMEPIECES TRAVEL GEAR FASHION FRAGRANCES | WWW.VICTORINOX.COM
   Brand repositioning
WHAT IS IT ABOUT
Time to Care, the Spirit of Innovation and
Sustainability
In order to foster and showcase the next generation of innovative design,
we are seeking young creative designers to participate in an
international design competition giving you the unique opportunity to
materialize your own project in sustainable design.

                                                                                                TIME TO CARE



      Call for                 Jury Vote                        Public Vote
       Entry                       17.05-31.05
                                 An international jury of
                                                                      01.06-31.08
                                                               The public can vote for their
                                designers renowned for             favorite projects and
        01.01-16.05               their achievements in          participate in a fortnightly
     Students are invited to     sustainable design will            lucky draw to win a
    submit their sustainable
        design projects.
                                    select the 7 most
                               pioneering and innovativeDNA    timepiece from our Alliance
                                                                         collection.
                                         projects.




                                      VICTORINOX SWISS ARMY TIMEPIECES - 2011
WHAT’S IN IT FOR YOU

 • The 3 projects which accumulate the most public votes will receive:
    – The funding you request for your project up to 50’000 CHF
    – Prize money :
         • 1st prize: 15’000 CHF

         • 2nd prize: 10’000 CHF

         • 3rd prize: 5000 CHF
    – A 2 year follow-up with a supplementary cash prize of                  TIME TO CARE
      10’000 CHF upon the completion of your project.

 • The 4 remaining projects will receive:
    – Prize money: 2000 CHF
    – A timepiece from our Alliance collection




                                   VICTORINOX SWISS ARMY TIMEPIECES - 2011
WHOBrand repositioning
   ARE WE

Victorinox Swiss Army Timepieces
Victorinox Swiss Army is a brand focused on values that truly
promote respect for human beings and the environment.
Victorinox Swiss Army Timepieces are defined by the values that have
underscored the brand’s 127 years’ of success: functionality,
reliability, innovation and iconic design.
Victorinox has created a strong identity in the area of Swiss-made precision
timepieces through the values long associated with the brand’s most iconic
creation: the “Original Swiss Army Knife”. The universally
successful and trusted profile of this versatile tool mirrors perfectly the
traditions of Swiss watchmaking.
Precision timepieces by Victorinox are produced in the company’s own
assembly facilities in the canton of Jura — the heartland of Swiss
watchmaking. Sales and marketing are located in Biel/Bienne, Switzerland.

Innovation & Sustainability ► “Time to Care”


                                 VICTORINOX SWISS ARMY TIMEPIECES - 2011
MAKE YOUR DESIGN A REALITY


To participate or learn more about this project please visit:
http://timetocare.victorinox.com/home.html
And why not come and check out our Facebook page:
http://www.facebook.com/time2care


Please do not hesitate to contact us directly,


Jan Pyott, Marketing Project Manager

Jan.Pyott@victorinoxswissarmy.com

Tel: + 41 (0)32 344 19 92

Mobile: +41 (0)79 360 22 17



Laura Stewart, Marketing Project Assistant

laura.stewart@victorinoxswissarmy.com
Tel: + 41 (0)32 344 19 95
                                    VICTORINOX SWISS ARMY TIMEPIECES - 2011

				
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