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									  Using Facebook to
Connect With Customers
 Questions from Librarians
 Introduction to Facebook
 Uses for Facebook
 Hands-On Workshop
 Summary / Conclusions
  What is Social Networking?
 A way to connect with friends, family and colleagues

 Websites that help connect you with people with similar
  interests to you

 Online tools that keep connected to your customers
  and patron base

 Keyword: CONNECT
     Why Social Networking?
 It’s where your patrons are
 One place to keep all contacts
 Email is not as popular as it used to be
 A new way to deliver news and information
            Why Facebook?
 Outreach opportunities
 Virtual networking with librarians
 Advertising opportunities

 Your patrons are there!
      (or will be soon)
    Facebook & Your Patrons
 Extremely popular
   Most popular website among young adults (18-24)
        More Facebook Stats
 More than 100 million active users
 Facebook is the 4th most-trafficked website in the world
 Over 55,000 regional, work-related, collegiate, and high
  school networks
 More than half of Facebook users are outside of
 The fastest growing demographic is those 25 years old
  and older
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
            Let’s Get Started
 Create a Facebook account
 Find Friends
 Update Your Profile
 Set up your privacy
 Create a page for your library
 Find Applications
 …. and more
            Selling Facebook
 See the following
   http://www.rba.co.uk/wordpress/2008/10/29/bosses-

 And this response
   http://www.rba.co.uk/wordpress/2008/10/29/bosses-

 In short – education is knowledge and ignorance is
  what leads to problems
      Thank You
      Nicole C. Engard
Open Source Evangelist, LibLime

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