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Samsung and LG's Strategies in the Chinese LCD TV Market

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Samsung and LG's Strategies in the Chinese LCD TV Market

Description:    China is one of the world's largest TV markets, with an installed base of around 340 million units.
                With LCD TVs beginning to replace CRT TVs in China, the world's leading LCD TV vendors are
                working aggressively to develop the Chinese market. While in 2005 the market was dominated by
                Chinese manufacturers, Samsung and LG's aggressive development have put Samsung in sixth
                place in the Chinese market with a market share of 6% and LG in 14th place by the first quarter of
                2006. This report will examine Samsung's and LG's efforts to develop the Chinese LCD TV market,
                looking at product strategies, pricing strategies, and distribution.



Contents:       Tables and Figures
                Table 1 Top10 Vendors' Sales Ranking in the Chinese LCD TV Market, 2005
                Table 2 Specifications of Samsung's 32-inch LCD TV Models
                Table 3 Specifications of LG's 32-inch LCD TV Models
                Table 4 Size Availability of Samsung's and LG's LCD TVs in China
                Table 5 Comparison of Samsung and LG LCD TV by Size and Price

                Figure   1   Samsung's LCD TVs by Size in the Chinese Market
                Figure   2   Samsung's LCD TVs by Price in the Chinese Market
                Figure   3   LG's LCD TVs by Size in the Chinese Market
                Figure   4   LG's LCD TVs by Price in the Chinese Market



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