SUPERBRANDS ANNUAL 2010 SuperbrandsDigital.com SAMSUNG Awards for the i8910 HD; a top loyal to the brand as a result industry accolade for Samsung of a range of initiatives as Monitor Manufacturer of the including product experience, Year came from PC Pro with customer service and support the PC Pro 2009 Reliability & as well as an ongoing active Service Awards for Monitors; dialogue through a broad it also received a Which? range of communications Magazine Best Buy accolade programmes. for the WB1000 camera, positioning Samsung Digital Samsung continues to drive Imaging as a ‘premium’ brand a brand-led consumer-centric amongst the competition. approach to marketing, building emotional engagement across For more than 70 years, Samsung has been ‘dedicated to making a better world’ through Samsung’s premium a range of product businesses. brand image has diverse businesses that today span advanced technology, semiconductors, skyscraper powered its growth in the Samsung aims to create some telecommunications category. devices from TVs and laptops to mobile phones of the world’s most innovative and inspiring and plant construction, petrochemicals, fashion, medicine, ﬁnance, hotels, and more. It is the number one handset manufacturer as well as two innovative e-Book readers. communications and advertising campaigns that Its ﬂagship company, Samsung Electronics, leads the global market in high-tech electronics globally and leads the telecommunications bring its product propositions and brand to life. industry with the widest range of mobile Reﬂecting further innovation, Samsung Recognised by consumers and the industry as manufacturing and digital media. phones currently available in the market. showcased concept products in the form an award winning advertiser, Samsung continues Samsung has also led the standardisation of the world’s ﬁrst transparent MP3 player to build rapid brand preference and aspiration. of mobile phone technologies with products with an AMOLED display. Market such as mobile WiMAX. Samsung’s product research and development Samsung Electronics has grown from a small- Samsung has launched the world’s ﬁrst multi- is world-class, driving the company to build scale manufacturer with a little known brand Samsung was awarded 23 prestigious device applications store – a single destination a brand that is best-in-class in technology into one of the world’s strongest and most CES 2010 Innovation Awards including: to browse, buy and manage apps for Samsung and entertainment. powerful technology companies. three Best of Innovations; three eco-design honours; three awards for its LED back-lit Samsung is concerned with managing its Boasting a diverse product portfolio, Samsung’s HD TVs; one for its Plasma HD TV; three for business processes to produce an overall success can be largely attributed to its strength blue-ray players; one for its home theatre positive impact on society. Its Corporate in three core areas – memory chips, liquid system; two for its digital audio players; two Responsibility (CR) strategy includes; business crystal displays (LCDs) and mobile phones. for its digital cameras; one for a refrigerator; ethics, public and community affairs, investor six awards for mobile phones; and one for relations, governance, stakeholder engagement, Samsung also attributes its success to: the a monitor with multi display functionality. brand management, environmental affairs and production of innovative, reliable products corporate philanthropy. and services; talented people; a responsible Recent Developments approach to business and global citizenship; More than a quarter of Samsung employees Brand Values and collaboration with its partners and customers. are engaged in research and development. The Samsung brand is based around core This is a hallmark of the company and each values of technology, design and innovation Samsung’s aim is to develop innovative year the business is focused on discovering as well as efﬁcient processes that create new technologies and efﬁcient processes that new technologies, products and services devices, beginning with mobile phones, markets, enrich people’s lives and maintain create new markets, enrich people’s lives and in order to keep Samsung at the cutting-edge TVs and Blu-ray players. Already launched Samsung’s position as a digital leader. continue to make Samsung a trusted market of innovation. in the UK, France and Italy, it will expand to leader. Samsung is guided by a singular vision: approximately 50 countries worldwide in samsung.co.uk to lead the digital convergence movement. At the 2010 Consumer Electronics Show in 2010. Content partners will include Accedo This vision is being delivered through Samsung Las Vegas which took place in January 2010, Broadband, AccuWeather.com, The Associated Electronics’ innovative product range that Samsung showcased an abundance of product Press, Blockbuster, Fashion TV, Netﬂix, Picasa, Things you didn’t know spans mobile phones, TV, audio and video, PCs, including semiconductors, TFT-LCDs, Achievements launches in the home entertainment arena. Pandora, Rovi, Travel Channel, Twitter, USA about Samsung cameras and camcorders, monitors, printers, monitors, and CDMA mobile phones. Samsung has won many awards and gained Highlighted products included its new 3D TV TODAY, Vudu and YouTube. Samsung Apps will home appliances and more. Samsung is recognition for its products in recent years. line-up, the widest product range ever and eventually be open to developers and Samsung a leader in all of these markets. Samsung is divided into several different In 2009 this included awards for TV of the the innovative LED9000, which is as thin as will offer a software development kit. Collaborations between Samsung and afﬁliated companies, with Samsung Electronics Year at T3 Gadget Awards for the Samsung a pencil. In addition to LED TV the full line- some of the world’s leading designers Product being the best known and most proﬁtable. UE40B7000; TV/AV Product of the year for up also includes LCD TV, Plasma TV, Blu-ray Promotion have included prestigious partnerships From stylish mobile phones to semiconductors, It manufactures a wide range of products the UE46B8000 at the Stuff Awards 2009; players and home theatre systems. The ﬁrst Samsung’s marketing aim is to drive proﬁtable with Bang & Olufsen, Giorgio Armani, from DRAM to digital TVs, Samsung encompasses including audio/visual, computer related Best Laptop Under £400 for the R519 on Five complete 3D eco-system with an advanced growth with a focus on brand preference and Jasper Morrison and Liberty. a variety of products in its various business and telecommunications products as well as TV’s The Gadget Show. The R519 went on 3D television, sophisticated 3D Blu-ray player, loyalty. By adopting a holistic approach to the divisions that harness speed, creativity and home appliances and various components. to become Samsung’s best selling notebook stylish active shutter 3D glasses and a home various Samsung businesses, it is able to As the world’s ﬁrst producer of ultra efﬁciency to invent and develop market-leading of the year; Best Multimedia Device for the theatre system was also launched. In addition, leverage the full strength of the Samsung brand. mobile PCs, Samsung presented the products. Samsung’s commitment to being Samsung sold more than 2.5 million LED TVs i8910HD mobile phone, establishing Samsung an HD TV-based internet applications store was HSDPA-enabled Q1 ultra – the next the world’s best has won the company number globally in 2009; in 2010 Samsung expects to as a top Smartphone manufacturer; Best also launched; the ﬁrst application store to Nurturing brand loyalty is a key pillar of Samsung’s generation of Q1 in 2007. one global market share for 13 products sell 10 million. Multimedia Phone at the Mobile Choice be designed to work across all of Samsung’s marketing. Its consumers continue to remain Samsung launched the world’s ﬁrst 1938 1950s 1960s 1970s 1990s 2000 2006 2008 2010 3D-enabled plasma HD TV in 2008, following the debut of 3D-enabled Samsung General Samsung becomes Samsung expands The foundations for the Signiﬁcant change in A Digital Management World ﬁrsts include The Olympic Games in Samsung is a Also in 2010, Samsung DLP in 2007. Store opens in a producer of basic overseas and is one present day Samsung are relation to Samsung’s approach is adopted the launch of an 82 inch Beijing offer Samsung worldwide Olympic will introduce a full- North Kyungsang commodities such of the ﬁrst Korean laid. Investment grows approach takes place. to ensure that Samsung full HD TV TFT-LCD and a prime sponsorship partner and sponsor range of 3D ready HD Samsung is the world’s leading Province, Korea. as sugar and wool. companies to do so. in the semiconductor, maintains its leading a 10 mega pixel 8GB opportunity. of the 2010 Winter TVs and the world’s manufacturer of AMOLED (Active- information and position in the HDD camera phone. Olympics in Vancouver. ﬁrst transparent MP3 Matrix Organic Light Emitting telecommunications Information Age. player with an AMOLED industries. display. Diode) displays.