ABOUT SELF STORAGE by chenmeixiu


      SERIOUSLY…If you’re serious about the
    self storage industry, join SSA in Charlotte.
SSA events are developed by self storage professionals…for storage professionals. Based on recent events with the
economy, in business, and in real estate investments, and the post-conference surveys from our Fall Conference and
Trade Show, we have developed our program to include educational sessions and industry updates that you, the
serious professional, want to hear.
Your success is our goal. At SSA’s 2011 Spring Conference and Trade Show (April 5-6-7 at The Westin Hotel and the
Charlotte Convention Center) you’ll find sessions jammed with topical information that you can take back to your
facility and put to good use. This is your chance to learn from the best and network with your peers and the
industry’s top suppliers.

The Self Storage Association is the country’s only national not-for-profit trade association working solely for owners,
operators, and suppliers of the self storage industry. For over 35 years, SSA has offered a professional network of
information and a wealth of experience. SSA members have access to the advice, knowledge, and mastery of
industry insiders and successful operators through our educational events.
In Charlotte, take the opportunity to learn from industry professionals who will share valuable advice and industry
expertise to help you in all aspects of your business.

                          The Westin is our headquarters hotel. A
                          trolley stop at the hotel puts the entire
                          Center City at your doorstep. All guestrooms
                          feature Westin’s signature Heavenly Bath®
                          and Heavenly Bed®, dual-line cordless
                          telephones, large work desks, in-room data
                          port, high-speed Internet access, gourmet
                          coffee, and refreshment center. All guests
                          have 24-hour access to the Westin
                          Workout®, with cardio equipment, weight
                          machines, an indoor lap pool, and more.
You’ll want to stay in our headquarters hotel with your industry
colleagues. We encourage you to make your hotel reservations early;
our block of rooms typically sells out prior to the cut-off date (March 4,
2011), and the SSA rate may not be available after that time. Call the
hotel (704-375-2600) and mention your affiliation with the Self Storage
Association to receive our discounted room or suite rates.

              Networking opportunities during the trade show and at breakfast were terrific.
               The event was very well run and organized. The speakers were high quality,
                                  and covered a wide variety of topics.
                         — Meisha Wilson, Hide-Away Storage Services, Sarasota, FL
(this is only a partial list of cities that offer direct flights to Charlotte)
Akron, Albany, Allentown, Asheville, Atlanta, Augusta, Austin, Baltimore, Baton Rouge, Biloxi, Birmingham, Boston,
Buffalo, Charleston, Charlottesville, Chattanooga, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton,
Daytona, Denver, Detroit, Fayetteville, Ft. Lauderdale, Gainesville, Greensboro, Greenville, Harrisburg, Hartford,
Houston, Huntsville, Indianapolis, Jacksonville, Kansas City, Knoxville, Lexington, Little Rock, Los Angeles, Louisville,
Manchester, Memphis, Miami, Milwaukee, Minneapolis, Montreal, Nashville, New York (NY), Orlando, Ottawa,
Philadelphia, Phoenix, Pittsburgh, Portland, Richmond, Rochester, San Antonio, San Diego, San Francisco, Sarasota,
Savannah, Seattle, Syracuse, Tallahassee, Tampa, Toronto, Washington, Wilkes-Barre and Wilmington.
Taxi Cabs
Taxis are quick and convenient, just outside baggage claim. A one-way trip is about $25 per cab, and depending upon
your arrival time, will take just 10-15 minutes to get to the Westin Hotel.
Rental Cars
Cars aren’t really necessary in the City Center, since everything is within walking distance or on the Trolley and Light
Rail lines. However, if you want to rent a car, all major car rental companies are conveniently located at the
Charlotte-Douglas International Airport. There is valet and self-parking available at The Westin.

Super-Saver registration fees for SSA members are available until January 10, 2011. After that, discounts are still
available, but only until March 21. Don’t delay. Register NOW to participate in the conference and tradeshow rated
#1 by industry professionals. SSA registration fees may be deductible as a business expense. Consult your personal
tax advisor for specific provisions.

                                              Joe Gibbs
                                              Hall of Fame Football Coach and Winning NASCAR Team Owner
                                         One of the greatest football coaches of all time, North Carolina native Joe
                                         Gibbs led the Washington Redskins to four Super Bowls for three Super
                                         Bowl championships, and owns a winning NASCAR racing team. His Joe
                                         Gibbs Racing teams won three NASCAR championships and have 145 overall
                                         wins in NASCAR. After temporarily retiring from football to devote his time to
                                         Joe Gibbs Racing, Gibbs returned as coach of the Redskins and led the team
                                         to the playoffs in only his second season back. Gibbs understands what it
takes to build and lead successful teams. As a head coach, he turned the Redskins into a winning team with improved
team dynamics and perseverance. A man of deep faith and humanity, he helped found a youth home, private school,
and counseling center for at-risk teenage girls and boys in the Washington, DC metropolitan area. Hundreds of young
people have been assisted by the center and have subsequently gone on to lead productive lives.
Gibbs is the author of Racing to Win: Establish Your Game Plan for Success, Fourth and One, and Game Plan for Life:
Your Personal Playbook for Success, a New York Times bestseller. In Charlotte, Gibbs will share winning strategies
for leadership and life lessons that have brought him success.

Tuesday, April 5           G   1:30p – 4:00p (register before March 21, 2011 - seating is limited)
This program is designed for those who currently, or aspire to, oversee more than one property and management
team. The program is delivered by the most experienced management experts and trainers in the industry. The
Regional Supervision Program has six segments, offered in a series at SSA events. The segment for Charlotte is:
Managing and Educating Staff
    G Assessing and meeting training needs
    G Effective training methods and standard skill development

    G Evaluating training effectiveness

    G Establishing, documenting, and disseminating polices and procedures

    G Updating procedures and polices documentation

    G Recruiting, hiring, firing, and supervising managers: Practical tips and requirements

Presenter: Carol Krendl, SkilCheck, Inc.

Tuesday, April 5           G   12:30p – 4p
A special program for self storage owners, operators, investors and developers, as well as executives of vendor
firms. This is the fifth of a series, and the panels will showcase the most current information on the financial arena as
it pertains to self storage.
The Summit will be divided into three segments, and will be moderated by Phyllis McArthur of Morningstar
Properties, and Marc Boorstein of MJ Partners Real Estate Services.
    Segment One: Christopher Thornberg, PhD. “Self Storage Economic Outlook” Always a popular speaker at SSA
    conferences, Dr. Thornberg is an Economist, Consultant, and Educator. He will be the opening speaker for the
    Segment Two: Dr. Thornberg will be joined by Wall Street Analysts covering self storage REITs: Christy McElroy,
    UBS; Lukas Hartwich, Green Street Advisors; and Robert Byron, Blue Vista Capital Management, a private
    equity fund.
    Segment Three: Debt Market Panel. Scott Phillips, Sr. VP, Bank of America Commercial Real Estate; John Tinkey,
    Managing Director, Real Estate Capital Markets, Wells Fargo Bank; Richard Williams, Medalist Capital, Inc.; and
    Devin Huber, Principal, The BSC Group.
All Summit registrants will receive a free audio recording of the session. (These will not be available for
Space is very limited. Register in advance to be sure you get a seat. See registration form on page 11 for details.

PROGRAM AT-A-GLANCE                                                        (subject to minor modification)

8a – 6p            Conference and Trade Show Registration
8a – 6p            Exhibitor Set-Up
12p – 4p           Regional Supervision Program*
12:30p – 4p        Economic Summit V*
1p – 4p            Affiliated Associations Council (AAC)
                       By invitation only; for leaders of State Associations who have affiliated with SSA
4:15p – 5:30p      Foundation Forum
                      The SSA Foundation is the charitable and education arm of the Self Storage Association. It functions as
                      the primary funding provider for research and development of a continuing stream of new SSA educational
                      programs, high technology tools and Web-based solutions for owner-operators of self storage facilities.
                          T. Scott Gross
                               A veteran of the hospitality industry, Scott Gross is best known for his first book, Positively
                               Outrageous Service, now in its second edition. His subsequent books, 13 in all, validate the
                               need and rewards of delivering a customer service experience so positive that your customers
                               become your best marketing tool. Gross's client list is as diverse as the Fortune 500, including
                               such companies as Southwest Airlines, Ford, and Wal-Mart. Active in his community, Gross
                               has served as a First Responder EMT in Kerrville, TX, where he currently is serving his third
                               term as a City Council member.
                                Gross will teach us how to start treating service for what it is...a one-of-a-kind product
                                produced at the moment of transaction...and how to build a team that will deliver on the
                                promise of Positively Outrageous Service.
5:45p – 7:00p      Opening Night Reception
                      Join your industry colleagues for an evening of food, libation, and plenty of invaluable networking.
*These are optional events; separate registration is required for each. See Registration Form on page 11.

7:30a – 4p         Conference and Trade Show Registration
8a – 9a            Networking Breakfast Buffet and Opening Session
9a – 10a           Keynote Address
                      Joe Gibbs, Hall of Fame Football Coach and Owner of a Winning NASCAR Team
10a – 2:25p        Exhibits and Lunch
                   Products and services for storage professionals
                      Our exhibitors have an abundance of information on the products and services you need. SSA is
                      committed to providing access to the finest industry resources available. Whether you’re building your
                      first facility, or you’re an industry veteran, you will find our vendors have a wealth of industry knowledge,
                      and are eager to share their wisdom with you. You’ll find great resources at the SSA Trade Show.
                           A buffet lunch is included with all paid registrations, and will be available in the exhibit hall
                           from 11:30a – 12:45p

       The SSA events are typically of higher quality than others. They have consistently good
     programming; they’re well managed, and well attended by my industry peers. Thanks to the
                                  SSA staff for another great year!
                            — Brent Barnard, Barnard Investments, Pasadena, CA                                                    5
10a – 11:30a    Manager’s Summit, Part 1
                This all-day program is intended for facility managers and owners who manage their own property(ies).
                    “Legal Issues on the Front Line: An Open Forum of Self Storage Legal Questions and Answers”
                         This is a unique opportunity to bring your legal questions and have them answered by the self
                         storage industry’s top legal authorities. Carlos Kaslow and Scott Zucker, founders of the Self
                         Storage Legal Network, will address issues relating to your self storage operations including:
                               G Resolving tenant delinquencies

                               G Conducting lien sale auctions

                               G When tenants die or file for bankruptcy

                               G Tenants in the military

                               G Responding to tenant loss claims

                               G Law enforcement search and seizures

                         You bring the questions: The SSLN will have the answers.
1p – 2:20p      Manager’s Summit, Part 2
                    “Dealing with Tough Customers; Handling Tough Situations”
                         As a site manager, you're on the front line every day. How you present yourself can mean gaining or
                         losing a customer, employee, or supplier.
                               G Identifying the problem

                               G Having the right attitude

                               G Letting the customer vent

                               G Using the right verbiage

                               G What actions to take

                               G Follow-up

1:30p – 6p      Large Owners Council
                    Optional event; for members who own 10 or more facilities, and are dues-paying members of
                    the LOC. Registration info will be sent to LOC members separately.
2:30p – 3:30p   Concurrent Session:
                    “Listening to Your Customers: Understanding How to Use Customer Survey Technology”
                         G Defining the value of customer input

                         G Determining what questions to ask

                         G How to set up your own customer survey

                         G Improving your customer retention and attracting new customers

                               Presenters: Steve Hartman, U-Store-It; Robert Chiti, Open Tech Alliance
2:30p – 3:30p   Manager’s Summit, Part 3
                    “Innovative Marketing: Social Networks”
                         G Which is best for your business

                         G How to set up your network

                         G What’s important; what isn’t

                               Presenters: Beth Schroeder, A Place for Space; Michael Riva, Stor-It-All, Inc., moderator
2:30p – 4:30p   Concurrent Session
                    “Update, Renovate, Innovate: Identifying Potential Perils and Pitfalls of Your Project”
                         G Case studies of what went wrong, what went right

                         G Renovations and conversions

                         G What’s new and what’s next?

                               Presenters: Chip Cordes, Summit Construction & Management; Louis Gilmore III,
                               Miller Buildings; Jim Ponti, Janus International; Wayne Woolsey, Kiwi II Construction
3:35p – 4:35p   Concurrent Session
                    “Data Mining: Using Survey Results to Your Advantage”
                         G You’ve gathered the data; now what?

                         G Automated marketing, geared to your customer

                         G Call tracking, caller ID, personal visits

                         G Google analytics

                               Presenter: Brian Pelski, The Storage Group

4:40p – 5:30p     Manager’s Summit, Part 4
                     “Idea Exchange and Networking for Facility Managers”
                          Facilitators: Lynn Sykes, Happy Boxes Self Storage Company
4:30p – 5:30p     General Session
                     “Legal Issues Arising from New Construction and Facility Rehabs”
                          This session focuses on the advantages and liabilities arising from real property ownership.
                          Led by Carlos Kaslow and Scott Zucker, founders of the Self Storage Legal Network, the
                          issues to be discussed include:
                               G ADA accessibility compliance: Avoid the lawsuits

                               G Facility maintenance: Defer at your own risk

                               G Zoning limitations and land use regulations

                               G Facility renovation legal issues

                               G Land leasing opportunities: Solar, billboards and cell towers

                          All owners who want to protect themselves from liability and are considering new avenues
                          of revenue for their facilities should attend this session.
4:40p – 5:45p     NCSSA Meeting
                     For members and prospective members of the North Carolina Self Storage Association
6:15p – 9:15p     SSA Reception: START YOUR ENGINES!
                     Join your industry colleagues at the NASCAR Hall of Fame (just around the corner from the Westin) for
                     an evening of networking, food, libation, and fun! This hands-on museum will be closed to the public
                     to allow full-access to SSA registrants. Slide into an actual race car and test your driving skills on
                     33-degree turns, going nearly 200 mph! Could you be the SSA Champ? Form a “pit crew” with some of
                     your colleagues, and vie for the SSA Pit Crew title. Take a virtual tour with your favorite race car driver.
                     Participants will get a print-out of all of their racing stats! This fun-filled evening is included in all Full
                     and Additional Registrations. Others may register for the reception separately.

7:30a – 8:40a     Networking Breakfast Buffet
8:45a – 10a       Roundtable Discussions
                      Just about every self storage topic you can imagine will be addressed in small discussion
                      groups led by knowledgeable facilitators. Table-hopping several times during the session will
                      offer you a chance to get as much information as possible on a variety of subjects.
10:15a – 11:45    Workshop for Owners
                      “Why Do Business with Your Store?”
                           G Competitive advantages
                           G Social Media and referral networking
                           G Value vs. Price
                           G The salesperson behind the counter

                                 Presenters: Kelly Gallacher, Devon Self Storage; Marc Smith, Personal Mini Storage
10:15a – 11:45a   Workshop for Owners
                      "Boost Your Facility's Value"
                           Whether you're planning to sell your facility, or keep it going, it's important to establish an ongoing
                           program for upgrades and increasing it's value.
                                 G Marketing intelligently by understanding demographics

                                 G Maximizing unit efficiency

                                 G Putting your best face forward

                                 G Targeting concessions to increase income

                                 G Maximizing productivity of the property

                                 G Recognizing your facility's weaknesses

                                    Presenters: Jeffrey R. Shouse, First Service PGP Valuation; Mike Mele, Marcus & Millichap
12:30p – 3:30p    Storage Facility Tours
                      Your opportunity for networking and education continues! Join the tour, and see what owners
                      and operators in the Charlotte area are doing. Talk with them about their operations, tour their
                      facilities, and learn what makes them successful. A separate registration is required; see
                      page 11 to sign up.                                                                                          7
Join now and save! SSA Members receive discounted prices for most conference activities. You qualify for member
pricing if you join SSA when you register. Call SSA Headquarters (703-575-8000, ext. 151) for an application today or
go to www.selfstorage.org.

The Self Storage Association Membership Booth will be staffed Wednesday and Thursday, April 6 and 7. The SSA staff and
National Board Members will be on hand to answer questions about the industry, membership categories and benefits,
affiliated state associations, and more. SSA publications, including new releases, will be available for sale on-site.

This is the industry’s longest-running trade show. Our exhibitors represent many sectors of the industry, including:
     G Acquisitions                                            G Fencing

     G Accounting, Security, Facility Management               G Financing and Mortgages

     G Advertising and Marketing                               G Gates and Access Systems

     G Appraisal and Valuation                                 G Insurance

     G Architectural Services                                  G Internet and Web Sites

     G Boat and RV Storage                                     G Kiosks

     G Brokerage                                               G Locks/Door Hardware

     G Building Components                                     G Manager Employment Services

     G Business Consulting and Management                      G Manager Training

     G Computer Software                                       G Mobile and Portable Storage

     G Credit Card Processing                                  G Moving/Shipping Supplies

     G Design and Construction                                 G Records Storage

     G Development and Site Selection                          G Roofs, Roofing, Coatings

     G Doors and Partitions                                    G Tenant Screening

     G Energy Conservation and Environmental Equipment         G Training Materials and Manuals

     G Facility Maintenance and Repair                         G Truck Rentals

     …and more!
(Insurance regulations do not permit anyone under the age of 18 in the exhibit hall. This includes babies in
strollers or carriers.)

Members who register as a Full Registrant (all sessions and the trade show), or as an Additional Rep (from the same
company as the Full Registrant, for all sessions and the trade show) will receive a free downloadable library of all
session recordings and slides about 2 weeks after the event.

                     You had a very good and broad program of speakers and topics.
                    — Mark McConnell, Evergreen Property Trust, LLC, Arnold, MD

  There was a wealth of knowledge and information available at our fingertips, which we could
                               take back and experiment with.
                          — Danielle Adams, Accountable Management, Lutz, FL
Those individuals registered under the “Guest Registration” category are encouraged to participate in the
following activities:
     G Meal functions as outlined in the program

     G Trade Show

     G Tuesday evening reception

The Hall of Fame event is not included, but a special registration is available (see page 11 to sign up). Educational
sessions, workshops, and general sessions are not included in the Guest Registration fee. Participants who wish to
attend these events should register as a Full or Additional Registrant. Guests who are not registered will not be
permitted to attend any event.
NOTE: Vendors whose companies are not exhibiting may register in the Full Registrant category only.

CHARLOTTE has A LOT of food: Named “One of the Top Cities that Sizzle” by Restaurant News Magazine…Many of the
renowned chain restaurants…Savory eats at a myriad of independent restaurants, ranging from authentic Southern fried
chicken to Spanish Tapas, and everything in between…Nearly 100 restaurants located within the City Center.
CHARLOTTE has A LOT of business: More than 60% of the nation’s population live within a 2-hour flight…Large banking
headquarters, second only to New York City…8th most active airport in the USA (with an average of 677 daily flights,
served by 7 national and 24 international airlines)…6th in the number of FORTUNE 500 headquarters.
CHARLOTTE has A LOT of sports: NASCAR Hall of Fame…AAA Charlotte Knights…NBA Charlotte Bobcats…ECHL
Charlotte Checkers…Carolina Panthers…20 golf courses within 20 minutes of The Westin…Lowe’s Motor Speedway.
CHARLOTTE has A LOT of fun: Paramount’s Carowinds Theme Park...Discovery Place and Omnimax Theater…Historic
Trolley and the Light Rail System, which run directly from The Westin to the city’s hottest dining and entertainment
venues...The Music Factory…The EpiCentre
CHARLOTTE has A LOT of culture: Mint Museum of Craft & Design…the Charlotte Trolley…Billy Graham
Library…Bechtler Museum…Levine Museum of the New South…The Nature Museum.

No refunds will be granted for cancellations faxed or postmarked after March 21, 2011. If you are unable to attend,
you may send someone in your place at no additional charge. Notify the SSA Registrar of the substitution in writing
by March 21, or bring a letter with you requesting the change onsite.
Cancellations received by March 21 will be subject to a $50 processing fee per registrant ($20 for Guest Registrants;
$35 for One-Day Only Registrants; $30 for Hall of Fame Registrants), with the remainder refunded.
Qualified refunds will be issued in the same manner your registration was made: Credit card refunds will be issued
within 2-3 business days; check refunds will be issued within 6-8 weeks.
No refunds will be granted for cancellations faxed or postmarked after March 21, 2011.

      This was a very good show. I’m glad I attended and brought a manager with me. Overall
     networking with others in the industry is invaluable; we got several new marketing ideas.
                                — Kathy Bayha, Barbur Storage, Portland, OR

                   There is no question that this is the best trade show in the industry.
                  — Heather Morrow, National Self Storage Management, Tucson, AZ
                                                     (or go to www.selfstorage.org to register!)
    Substitution and Refund Policies: If you register and then are unable to attend, you may send someone in your place at no additional charge. Notify the SSA registrar
    in writing or by FAX (514) 228-3102 or email SSA@Showcare.com, as far in advance of the Conference as possible. Cancellations faxed or postmarked on or before
    March 21, 2011, will be subject to a $50 cancellation fee per registrant ($20 for Guest and $35 for One-Day Only registrants), with the remainder refunded.
                                        No refund will be granted for cancellations faxed or postmarked after March 21, 2011!
                                                  One registration per form. For additional registrations, please copy this form.

First Name _____________________________________________________ Last Name _______________________________________________
Title __________________________________________________________ Nickname (for badge)_______________________________________

Company Name___________________________________________________________________                                                                 Is your company a member of SSA? K Not yet
Address__________________________________________________________________________                                                               K Yes - Member Number ________________
City __________________________________________________________ State ____________________                                                                     Zip ___________________________

Phone (__________) ____________________________________________ Fax (__________) _________________________________________

Email _________________________________________________________ May we share your email with exhibiting companies?                                                                                 K Yes      K No

Is this your first SSA Conference and Tradeshow? K Yes       K No
Designation: K Facility Mgr. K Facility Owner K Regional Mgr./Supervisor K Developer K Designation Other ____________________
What responsibilities do you have in making decisions for purchases of goods and services for your facility?
K No responsibility        K Recommend purchases to my Owner or Supervisor            K Full responsibility for all purchasing decisions

                                                                               REQUIRES SSA MEMBERSHIP ID NUMBER

Fees (in $US)                                                                                                          SSA Members*
FOR ITEMS 1) & 2): Members only, registration fees
include a downloadable library of all session
                                                                           Super Saver                                                After 3/21/11                                Non-Members
recordings and slides.                                                       01/10/11                        By 3/21/11                 & On-site                  By 3/21/11           After 3/21/11 & On-site

1) K FULL REGISTRANT                                                           $475                             $495                       $525                       $600                             $700
2) K ADDITIONAL REP (same company)                                             $325                             $350                       $375                       $450                             $550
3) K 1 DAY ONLY                                                                $225                             $250                       $275                       $350                             $400
      K Wed K Thurs
4) K Trade Show ONLY                                                            $60                              $65                        $75                        $80                             $90
     K Wed
   NOTE: Vendors who are not exhibiting may register
   in the Full Registrant category ONLY.

5) K GUEST REGISTRANT                                                          $125                             $150                       $175                       $250                             $350
Guest Name
10) K FACILITY TOUR (Thursday, April 7):
     (Tuesday, April 5):                                                                                        $195                       $195                       $295                             $295
   K REGIONAL SUPERVISION PROGRAM                                              $179                             $195                       $245                       $225                             $275
     (Tuesday, April 5)
   K NASCAR HALL OF FAME RECEPTION***                                          $100                             $100                       $100                       $100                             $100
             *Those who have a valid ID number   **Must be registered for the Full, Additional or 1 Day category in order to participate           ***Included in Full and Additional registration fee

PART C – PAYMENT INFORMATION                                       Enclose check payable to SSA in US funds, or charge:                                              K Visa          K MC K AMEX
  Registration Fee _______________________                         Card # ______________________________________________________ Exp.Date __________________

  Guest Fee ____________________________                           Print Name _____________________________________________________________________________

  Facility Tour Fee_______________________                         Billing Address __________________________________________________________________________

  Economic Summit V ___________________                            Signature _______________________________________________________________________________
                                                                   *SSA Reserves the right to charge the correct amount if different from the amount listed above.
  Regional Supervision Program ____________
                                                                   Mail or fax your completed registration form before March 28, 2011 to (514) 228-3102; SSA c/o Showcare Event Solutions, 1200 G Street NW,
                                                                   Suite 800, Washington DC, 20005-6705. Registration forms received after March 28, 2011 will not be processed in advance. Instead, please register
  NASCAR Reception ___________________                             onsite at the SSA desk at the Charlotte Convention Center. NOTE: Registration without payment will not be processed.
                                                                   Questions? Contact the SSA Registrar: Phone (514) 228-3076 | Fax: (514) 228-3102 | email: SSA@Showcare.com
  Total Fees* $__________________________                                   K Please check here if you are disabled and require special services. Please attach a written description of your needs.

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