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AN ICONIC DESTINATION

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AN ICONIC DESTINATION Powered By Docstoc
					 AN ICONIC
DESTINATION
Printemps is poised to consolidate its position as the
ultimate Paris shopping destination.
A spectacular refurbishment is about to come to an end, resulting
in the unveiling of a glittering new luxury brands atrium and the
completion of a restoration project that has returned the landmark
store to its original glory. Experts who have restored some of the
best-known monuments in Paris worked alongside contemporary
architects and interior designers to give the store an extensive four-
year ‘spring clean’. Meanwhile, the fashion, beauty and lifestyle mix
has been enlarged and revisited to provide an even more dynamic
offering to a famously demanding clientele.
Today, a visit to Printemps on Boulevard Haussmann is more than
just a shopping trip – it’s a unique journey into cutting edge French
luxury.
   CHAPTErS
I PrINTEMPS: INNOvATINg SINCE 1865

 II rENEWAL OF A PArIS LANDMArk

     III THE ArT OF PrINTEMPS

   IV AT THE CENTrE OF FASHION

     V A CuLTurE OF SErvICE

     IV A TASTE OF PrINTEMPS
                                                   I



                                          PrIntemPs
                                          INNOvATINg
                                          SINCE 1865




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                                                                                                  Printemps cupola.

                                      PrIntemPs InnovatIng sInce 1865




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                                                                            charras hall atrium, 1962 and the first elevators in a department store.

                                      PrIntemPs InnovatIng sInce 1865




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                                                                             Printemps Paris: the first building to be fully equipped with electricity
                                                                                            in France, 1888 - less than 3 years after its invention.
                                      PrIntemPs InnovatIng sInce 1865




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                                                                                        r         ight from the start, Printemps introduced a new kind of shopping.
                                                                                         Founded in spring 1865 (on May 11 to be exact), it was immediately the
                                                                                         grandest of France’s grands magasins. customers could stroll and
                                                                                         browse in its wide, light-filled spaces, or meet and socialize in its elegant
                                                                                         salon de thé. the store constantly notched up ‘firsts’: not only was it the
                                                                                         first department store to install elevators, but in 1888 it also became
                                                                                         the first building in the whole of France to be lit by electricity – barely
                                                                                         three years after its invention. a bustling internal telephone exchange
                                                                                         allowed Printemps to accept orders from customers all over the world.
                                                                                         It was the first department store in France to captivate passers-by with
                                                                                         animated window displays. and it was the first to provide a dedicated
                                                                                         men’s tailoring department. In short, shopping at Printemps was a
                                                                                         futuristic pleasure that fans of Jules verne no doubt appreciated.


                                                                                         	
                                                                                         	        this heritage has inspired current Printemps ceo Paolo de
                                                                                         cesare. ‘The most important aspects of luxury are quality and emotional
                                                                                         reward. In other words, visiting Printemps should be an experience.
                                                                                         My ambition is to emphasize our status as a leisure destination and
                                                                                         ensure that we are recognized as one of the world’s top five department
                                                                                         stores.’
          Jules Jaluzot, the visionary founder of Printemps (1834-1916).




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                   Interior view, main staircase.




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                                                                                 ground-floor view of the hall, circa 1910.




                                                                                                   Jaluzot raised money from shareholders, customers and even his
                                                                                                   employees. Before long, a new Printemps had risen from the ashes.


                                                                                                           the Printemps created by the architect Paul sédille and
                                                                                                   inaugurated in 1883 was the most modern store of its time – a retail
                                                                                                   cathedral in iron and glass. Its spacious interior inspired the author
                                                                                                   emile Zola, who borrowed details for the department store described in
                                                                                                   his book au Bonheur des Dames. the exterior resembled a palace, with
           His words would be music to the ears of Jules Jaluzot, the                              domes, columns, sculptures, and the name ‘Printemps’ written in gold
  visionary entrepreneur who founded Printemps. a retail pioneer,                                  leaf on mosaic backgrounds.
  Jaluzot lived to please his customers. ‘ah, Mesdames, how we spoil you
  at Printemps!’ read one of his advertising posters. as well as offering                                    Jaluzot retired in 1905, after more than 40 years at the helm.
  fabric and dressmaking services, Printemps sold jewellery, gloves,                               But his successors carried on in the same dynamic spirit. as the store
  parasols and bed linen. constantly innovating, Jaluzot established                               became increasingly busy, work began on a second Printemps, next door
  a mail order service and set up offices across France and in major                               to the first and equally extravagant. It was officially opened in 1910. the
  european cities.                                                                                 work of the architect rené Bizet, it complemented the original building
                                                                                                   while incorporating the art nouveau style that had come into vogue.
           Printemps survived wars, revolutions – and destruction. on
  the morning of March the 9th 1881, the man responsible for lighting the
  store’s gaslights – using a long pole topped by a spirit lamp – accidentally
  set fire to a curtain in the drapery department. this hapless individual
  survived, but the building was burned to the ground. Undaunted,




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                                                                           Printemps façade, Place du Havre, late 19th century.




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           Diners at the Printemps brasserie always admire the
  spectacular glass cupola that is the store’s pièce de résistance – but
  the beautiful stained glass dome they gaze up at today dates from 1923.
  It was replaced after another fire ravaged the ‘new Printemps’ in 1921,
  forcing the architect Bizet and his team to rebuild it. nevertheless, the
  cupola is a listed historic monument.


          today, Printemps is a city within a city, with a total of 27 floors
  and 45,000 square metres dedicated to the essence of Parisian style
  and elegance.




                                                                                    the cupola of Brasserie Printemps constructed in1923:
                                                                                    an art deco jewel and a classified historical monument.




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                            I FAST FACTS
                            • tHe name PrIntemPs Was InsPIred
                            By tHe PLay au PrIntemPs
                            By LéoPoLd LaLuyé, an 1860 HIt.


                            • PrIntemPs Is oWned By tHe BorLettI grouP
                            – WHIcH aLso oWns tHe rInascente
                            dePartment store In mILan –
                            and rreef, a deutscHe Bank InVestment fund.


                            • tHe ParIs fLagsHIP Is tHe HuB
                            of an entIre cHaIn of stores:
                            5 In ParIs and 12 In tHe maJor cItIes of france.




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                                                   II



                                           rENEWAL
                                           OF A PArIS
                                           LANDMArk




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                                      Renewal oF a PaRIs lanDMaRk




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                                      Renewal oF a PaRIs lanDMaRk




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                                      Renewal oF a PaRIs lanDMaRk




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                                                   T    he architecture of Printemps has always been a paragon of creativity.
                                                    Its multi-million euro ‘spring clean’ has seen the world’s hippest
                                                    architects work on the interior while skilled craftspeople restored the
                                                    façade.


                                                             the restoration work has ensured that the listed monument
                                                    gleams like new. original features like gold leaf, stained glass lettering
                                                    and beautiful mosaics have been uncovered or replaced. In order to carry
                                                    out the work efficiently, the interior of one of the eight domes was turned
                                                    into a workshop. some of the most skilled artisans in Paris worked on the
                                                    project: a veritable army of stonemasons, metal workers, stained glass
                                                    artists, sculptors and many more. For example, the gold leaf that now
                                                    adorns the domes was the work of atelier gohard, a family-run concern
                                                    that once restored the dome of les Invalides, napoleon’s resting place.



                                                           ‘Each dome took roughly a month to restore, with five or six
                                                    people working on it at a time,’ says monsieur fabrice gohard.
                                                    ‘We used a technique that dates back to the 17th century.’




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                                                                                              The revamped interior of Printemps de la mode is a
                                                                                     contemporary version of the creativity that went into the original store.
                                                                                     Interior architects yabu Pushelberg have pierced three floors with a
                                                                                     spectacular atrium filled with space and light. The 15-metre gallery
                                                                                     draws the eye upwards and transforms the act of taking an escalator
                                                                                     into a voyage of discovery.



                                                                                     Interior view of the ‘‘luxury & accessories’’ space.




           As is often the case at Printemps, tradition rubs shoulders
  with the ultra-modern. In a world first, LED illuminates the restored
  façade. These discreet Light Emitting Diodes, conceived by Philips, have
  a lifespan of 500,000 hours (or 20 years). And although they allow for
  beautiful and precise lighting, they consume relatively little electricity.
  Plus, the lighting can be adjusted to deliver a variety of different colours
  and effects.




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          the work was overseen by the store’s director of architecture,
  Patrizia Pressimone, a dynamic Italian who has worked for brands
  such as celine and versace.


  ‘architecture can change your mood,’ she explains. ‘once inside the
  store, the air temperature, the lighting and the materials combine to
  instil a feeling of wellbeing. the job of an interior architect is to take the
  customer on a journey.’




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                            II FAST FACTS
                            • durIng tHe restoratIon Process, a VanIsHed
                            staIned gLass sIgn readIng au PrIntemPs
                            Was recreated from arcHIVe PHotos.


                            • tHe enameL used to restore tHe mosaIcs
                            Was suPPLIed By faccHIna – tHe same comPany
                            tHat suPPLIed It In 1882!


                            • george yaBu and gLenn PusHeLBerg HaVe
                            HandLed maJor desIgn ProJects for cLIents
                            IncLudIng Lane craWford,
                            Bergdorf goodman and tIffany’s.




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                                                  III



                                           THE ArT OF
                                           PrIntemPs




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                                                                                          “Printemps Palace” storefront, summer 2009.

                                                tHe aRt oF PrIntemPs




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                                                                                             “cosmik christmas” storefront, 2008.

                                                tHe aRt oF PrIntemPs




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                                                                                     Fashion storefront with the Jacquemard andré Museum, 2005.

                                                tHe aRt oF PrIntemPs




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                                                                    P   rintemps is a window not only on the latest fashion, but also on
                                                                     international art and design. Over the years it has hosted hundreds
                                                                     of exhibitions. For instance, in 1981, Printemps – and not a museum
                                                                     – become the first European exhibitor of statues from the legendary
                                                                     terracotta army of the First Emperor of China, Qin Shi Huangdi.


                                                                             How did it achieve this scoop? Typically of Printemps, which has
                                                                     always had a touch of Parisian impertinence, it was the first to contact
                                                                     the Chinese authorities and ask! Other shows have included golden Inca
                                                                     jewellery from Peru (1982), jewellery and saris of India (1983) and
                                                                     British creativity from the royal college of art (1985). In July 1989,
                                                                     the fashion designer Jean-Paul gaultier lent his original designs and
                               thailand exhibition, 70’s.
                                                                     costumes to the store so customers could study his creativity close up.
                                                                     And in October the following year the store celebrated 125 years of Haute
                                                                     couture by showing 160 dresses along with coats and accessories.




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                   In 2006, Printemps teamed up with tupperwear for a design
          exhibition inspired by the famous home storage brand. this innovative
          exhibition of photos, sculptures and objects revealed the design talents
          of the future. More recently, in 2008, the store collaborated with the
          enrico navarra gallery to exhibit the monumental sculptures of ‘Indian
          andy warhol’ ravinder reddy. two of his giant head sculptures gazed
          out from the terrace of Printemps as part of the luxe Bohême event.




                                                                                                             other artists shown at Printemps have ranged from gainsbo-
                                                                                                    rough, reynolds and turner (200 Years of British Painting, 1981) to
                                                                                                    representatives of the czech and slovak avant-garde (1991) and the
                                                                                                    animator tex avery (1992). as a trendsetter, Printemps has a mission
                                                                                                    to bring both traditional and emerging art to its customers. In 2006, an
                                                                                                    exhibition devoted to new York independent photographer ami sioux
                                                                                                    was followed that same year by the work of Parisian graffiti artist and
                                                                                                    designer andré, accompanied by the illustrators cédric rivrain and
                                                                                                    Pierre marie. In 2008 it was the turn of the designers Hervé van der
                                                                                                    straeten, Jakob & macfarlane and géraldine gonzalez, a designer
                                                                                                    and illustrator who works with crystallized paper. Bringing us almost
                                                                                                    up to date, in 2009 the photographer David sims was joined by Bruno
                                                                                                    dayan and kevin mackintosh.
                                                          “luxe Bohême” storefronts, spring 2008.




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                                                                         “sublimes volumes”, 2008.




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                                                                                                                           Printemps is also famous for raising visual merchandising to
                                                                                                                  an art form. ever since it became the first store in France to introduce
                                                                                                                  animated window displays, its skill in this field has been internationally
                                                                                                                  acknowledged. visionaries who’ve collaborated with the store include
                                                                                                                  photographers terry richardson and Bettina rheims, artist Philip
                                                                                                                  Bradshaw and graphic designer david carson. In 2005, celebrated
                                                                                                                  choreographer Joëlle Bouvier staged a performance in the store’s
                                                                                                                  windows. shoppers often crowd around the windows to soak up the
                                                                                                                  latest show – which is always centred on fashion – and are delighted
                                                                                                                  to discover that the spectacle continues inside. christmas is inevitably
                                                                                                                  a highlight. Printemps often invites fashion royalty to ‘guest design’
                                                                                                                  christmas displays: the festive season in Paris has been enlivened by
                                                                                                                  Printemps installations from christian Lacroix, karl Lagerfeld, chloé
                                                                                                                  and coiffure artist odile gilbert, to name but a few.


                                                                                                                          In another memorable event, designers Paul smith, karl
                                                                                                                  Lagerfeld, antonio marras and Jean-charles de castelbajac were
                                                                                                                  each given a window of the store and invited to install a décor that
                       karl lagerfeld interviewed and shot in his storefront, within the launching
                                                                                                                  captured their personal “world”. once the displays were complete,
                of a new series of 12 short fashion reports by the cable channel Paris Première,                  the designers stood proudly in their windows giving live interviews to
                      featuring the cream of international designers inside Printemps’ windows.
                                                                                                                  leading French tv channel Paris Première.




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          More recently, Printemps joined forces with French vogue for
  a project called rock couture. the windows went hand in hand with a
  vogue spread and cropped up on blogs around the world.




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                   the man in charge of all this artistry is franck Banchet, the                   only Franck and his team could have come up with a fresh
          store’s director of Visual merchandising, who oversees a team of 50              take on the ‘countryside chic’ trend of spring 2009 in the form of a
          people. they are responsible for the look of the flagship store and all          partnership with the cracking art group. the collective makes art
          its branches. It’s a collaborative process that takes into account current       from recycled plastic. soon, the group’s giant, fluorescent plastic bunny
          trends and the store’s advertising.                                              rabbits had invaded the store. an instinctive ability to give trends a new
                                                                                           and humorous twist, while bringing avant-garde art to the retail space,
                                                                                           is uniquely Printemps.
                  ‘My favourite moment is when we’ve just begun discussing the
          theme,’ says franck. ‘When the team combines their ideas to come up
          with something new – that’s creativity. In this job you have to keep your
          eyes constantly open, being inspired by everything from fashion and
          popular culture to contemporary art.’




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                          III FAST FACTS
                          • PrIntemPs Has a ‘Harem’ of 1,000 store-WIndoW
                          mannequIns ready at aLL tImes to sHoW off
                          tHe Latest fasHIons. sPecIaL make-uP artIsts
                          ensure tHat tHey Look BeautIfuL.


                          • tHe store coLLaBorates WItH LeadIng names
                          In tHe fIeLds of art, desIgn, PHotograPHy
                          and fasHIon to create some of tHe most resoLuteLy
                          aVant-garde WIndoW dIsPLays In tHe retaIL sector.




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                                                  IV



                                      AT THE CENTrE
                                        OF FASHION




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                                                                           Interior views of the International Designers’ Floor, women’s store, 2nd floor.

                                          at tHe centRe oF FasHIon




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                                                                                                 Dries van noten boutique.

                                          at tHe centRe oF FasHIon




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                                          at tHe centRe oF FasHIon




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                                                   P  arisians have consistently relied on Printemps to provide them with
                                                    the latest trends. Paris is often described as the capital of fashion – and
                                                    Printemps lies at its heart. after all, where else could passers-by catch
                                                    Paul smith and karl lagerfeld being interviewed for French television
                                                    in shop windows?


                                                             Printemps’ close relationship with designers has led to exclusive
                                                    collections by Balenciaga, sonia Rykiel and Marc by Marc Jacobs, as well
                                                    as one-off pieces by Balmain, Yves saint laurent, Jil sander and others.


                                                            the store is also a showcase for young talent: it was the first to
                                                    present Yves saint laurent by stefano Pilati and Balmain by christophe
                                                    Descarnin, as well as alexander McQueen, Jimmy choo and Phillip lim.
                                                    Recent favourites include alexander wang and siegerson Morrison.




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                   the trend-spotting tradition continues in 2009 with the arrival at
          Printemps of maria Luisa, with her in-store boutique and an additional
          role as ‘fashion editor’. known for her highly influential stores in the
          first arrondissement of Paris, venezuela-born Maria luisa Poumaillou
          has been a leading figure on the fashion scene for 20 years. with her
          enviable eye for spotting talent, she supported big names like Martin
          Margiela, John galliano and Balenciaga’s nicolas ghesquière ‘from
          the beginning’. she continues to present their designs along with those
          of christopher kane, Bernhard willhelm and Rick owens. People visit
          Maria luisa when they want to know what will happen in fashion next.
          and now they’ll be able to do the same at her outpost in Printemps.
          From the classic to the up-and-coming, Printemps aims to satisfy the
          discerning tastes of customers with an eye for the finest things.



                   the store’s fashion director, tancrede de Lalun, comments:
          ‘Our mission is to ensure that our customers have access to a selection
          of brands that deliver the highest quality at their price point. Maria Luisa
          is on hand to help us offer brands that are rarely seen in department
          stores. Meanwhile, my team travels the world attending shows to
          ensure that we present the best of international fashion design. We visit
          London, New York and Milan, as well as keeping an eye on what’s going
          on in Tokyo, Hong kong and beyond. We’re not only looking for the most
          creative and relevant work by the big brands, but also for up-and-coming
          talents. One thing that sets us apart is that we accompany designers
          throughout their careers. We nurture them. Although we are constantly
          updating and renewing our fashion selection, we believe in long-term
          partnerships with brands.’                                                                     Haider ackermann




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                  l’wren scott                          Proenza schouler                     christopher cane




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                                            Interior view of the “luxury & accessories” space,
                                                                  women’s store, lower ground.




          opened in spring 2008 on the second floor of Printemps de la
  Mode, the International designers’ floor distils this fashion expertise.
  covering more than 3,400 square metres, it reflects each season like
  a living fashion magazine. the names speak for themselves: from
  Balenciaga to valentino, taking in Balmain, chloé, Dolce & gabbana,
  givenchy, gucci, Marc Jacobs, Derek lam, lanvin, stella Mccartney,
  alexander McQueen, Miu Miu, Yves saint laurent, Jil sander and Dries
  van noten along the way. Meanwhile, the third floor combines the most
  creative global players with sought-after Parisian labels such as etoile
  Isabel Marant, athé vanessa Bruno and Paul & Joe sister. there’s also
                                                                                                               the latest step is the unveiling of the spectacular new Luxury
  a curated selection of premium denim.
                                                                                                      & accessories department designed by Yabu Pushelberg. opening in
                                                                                                      stages from mid-June 2009 to april 2010, this amazing architectural
                                                                                                      concept is the setting for prestigious jewellery, watches, bags, gifts
                                                                                                      and textiles over three floors and 6,000 square metres. the one and a
                                                                                                      half year project entailed installing 13 new escalators and reducing five
                                                                                                      elevator shafts to two, without shutting up shop for a single day. the
                                                                                                      result is a soaring 15-metre-high atrium that provides a perfect space
                                                                                                      for exhibitions and events, as well as a visual feast in its own right.




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          atrium view, “luxury & accessories”, ground floor.




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           above, the view is dominated by a steel wave sculpture designed
  by swada Hirotoshi. a mobile of white flowers by Pascale girardin
  adds a further touch of aerial poetry. on the ground floor, an enticing
  space resembles the interior of a palatial Parisian apartment. visitors
  can explore interlinked rooms devoted to specific luxury objects, from
  watches and jewellery to gloves and sunglasses. on the first floor, a
  collection of haute jewellery and timepieces more than doubles the
  space previously available.


          this is the first time that Printemps has had a chance to place
  diverse brands within a concept of its own, rather than in ‘corners’
  designed to reflect each brand’s universe. and the list of brands on show
  is immense. For bags and luggage, Jamin Puech, lamarthe, longchamp
  and tory Burch are just some of the names. For jewellery: Baccarat,
  ela stone, swarovksi…For timepieces: citizen, Herbelin, opex, stark,
  technoluxury, tissot…For textiles, kenzo, lacroix, Pétrusse, Pucci,
  white & wood by ventilo…For sunglasses: armani, Bulgari, chanel,                         Printemps long ago proved that it considered accessories a
  Fendi, Marc Jacobs, Ralph lauren, Ray Ban… gloves are provided by               pillar of its fashion offering: in 2006, it became the first department
  Paris atelier Maison Fabre.                                                     store to devote an entire floor exclusively to shoes. this 3,000 square
                                                                                  metre space is organized in five different universes that fulfil the needs
                                                                                  of even the most discerning globetrotter. It comprises luxury and
                                                                                  designer sections, as well as classic, casual chic and inspiringly trendy.
                                                                                  truly, for footwear addicts it’s a dream made reality.




Preface            I InnoVatIon          II reneWaL               III art     IV fasHIon           V serVIce              VI taste             ePILogue        store maP & contacts
                   But fashion is not only about clothing and accessories. Beauty
          plays a crucial role, too. adjacent to the fashion store, Printemps de la
          Beauté aims to provide visitors with the quintessence of glamour. the
          in-store boutiques are among the most lavish in France and showcase
          the latest beauty concepts. For instance, the chanel vIP treatment room
          was launched exclusively worldwide at Printemps.




                                                                                                  a specialized selection of products combines the greatest
                                                                                          international names with niche brands: Dior, chanel Yves saint laurent,
                                                                                          la Prairie, By terry, M.a.c. and shu Uemura can be found alongside
                                                                                          brands available exclusively at the store, such as chantecaille, laura
                                                                                          Mercier and nasomatto.


                                                                                                    at the heart of Printemps de la Beauté, La scent room is a
                                                                                          showcase of rare and exceptional fragrances. In this mysterious space,
                                                                                          customers can seek their signature scent. lubin, etro, carthusia, By
                                                                                          kilian, Juliette Has a gun, Histoires de Parfums and Honoré des Prés
                                                                                          (the first 100% organic fragrance) are just some of the brands competing
                                                                                          for their olfactory attention.




Preface   I InnoVatIon           II reneWaL              III art             IV fasHIon   V serVIce             VI taste              ePILogue        store maP & contacts
                                                      Dior Institute, 1st floor, Beauty/Home store.




           on the first floor, the Beauty room brings together a wide
  range of organic and spa brands, including visoanska, euoko, Reyne,
  Rodial, Butaï and taer. For pampering, the treatment rooms of L’Institut
  dior, shiseido and spa nuxe offer an appropriate response to each
  client’s needs. there’s also the coiff’Bar, devoted to the art of hair
  care and styling. customers benefit from several high-tech services
  unique to Printemps. For instance, Léonor greyl can check the health
  of hair using a micro camera, while J.f. Lazartigue has a numeric Hair
  analyser.


         Printemps takes hair seriously: for further proof, head to
  Printemps de la Mode, where top catwalk stylist massato has a 130
  square metre salon where expert stylists advise, shape and sculpt. on
  wednesdays, Massato himself is on hand to work his magic.




Preface           I InnoVatIon           II reneWaL                     III art                       IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                    Finally, after the beauty, what about the beast? Parisians prefer
          the term ‘dandy’, and his natural habitat is Printemps de l’Homme,
          where he’ll find the most complete offer in the city. Men have been
          keen clients of Printemps ever since Jules Jaluzot provided them with
          a tailoring department in the 19th century. opened in the 1970s as the
          city’s first megastore for men, Printemps de l’Homme was originally
          named Brummell, after British dandy Beau Brummell.


                    the entire universe of men’s fashion is represented here,
          over 7,000 square metres and seven floors. each floor is organized by
          lifestyle. the multi-accessory space on the ground floor is a pioneering
          concept whose light and airy 3,000 square metres are devoted to leather
          goods, sunglasses, watches and more. Boutiques are dedicated to the
          accessories of Dior, Dolce & gabbana, Burberry, kenzo, Paul smith and
          Hugo Boss. a designer jewellery space includes items from orner, elf,
          corpus christi, sandra and christian lacroix.



                                                                                                    the first floor is the urban chic space, filled with hip streetwear
                                                                                            brands. suave designer labels such as Marc Jacobs, kris van assche,
                                                                                            Dior, Margiela, Jil sander, Raf by Raf simons and Yves saint laurent
                                                                                            can be found on the second floor. and it’s footwear fever on level five,
                                                                                            where the entire floor is dedicated to the world’s finest shoes.




Preface   I InnoVatIon            II reneWaL               III art             IV fasHIon   V serVIce              VI taste              ePILogue         store maP & contacts
                         IV FAST FACTS
                         • In tHe 1930s, PrIntemPs Was tHe fIrst
                         dePartment store to sHoW tHe coLLectIons
                         of Legendary desIgner PauL PoIret.


                         • PrIntemPs contInues Its fasHIon-Led PosItIonIng
                         WItH an adVertIsIng camPaIgn deVIsed By stePHen gan,
                         founder of VIsIonaIre magaZIne, WHo JoIned
                         forces WItH PHotograPHer daVId sIms
                         and styLIst Joe mckenna.


                         • PrIntemPs Was tHe fIrst dePartment store
                         In ParIs to oPen an entIre BuILdIng dedIcated
                         to men’s fasHIon and LIfestyLe.




Preface   I InnoVatIon   II reneWaL        III art         IV fasHIon        V serVIce   VI taste   ePILogue   store maP & contacts
                                                   V




                                           A CuLTurE
                                           OF SErvICE




Preface   I InnoVatIon   II reneWaL   III art   IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                                                a cUltURe oF seRvIce




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                                                a cUltURe oF seRvIce




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                                                a cUltURe oF seRvIce




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                                                                              E         xcellent service lies at the heart of the Printemps offering. over
                                                                               the years the store has learned more than a thing or two from its close
                                                                               relationships with the great hotels of Paris, whose well-heeled clients it
                                                                               welcomes every day. today it believes that all visitors to the store should
                                                                               feel as though they’ve glided through the doors of a palace hotel.
               “luxury & accessories” Printemps services desk,
                                  women’s store, lowerground.
                                                                               three different services sum up this dedication to the personal touch:
                                                                               an elite concierge service, a personal shopping department – and a
                                                                               special service for international visitors.




Preface   I InnoVatIon              II reneWaL                   III art   IV fasHIon           V serVIce              VI taste              ePILogue        store maP & contacts
                   nassera Hammadi is the Director of the concierge service,
          which comprises a team of seven assistants who are available by
          telephone or e-mail 24-hours a day, seven days a week. It works exactly
          the same way as a concierge at a hotel. need a taxi to the airport, a
          ticket to the hottest show in town, advice on art galleries? Just pop into
          the store or give them a call.



                    ‘For overseas visitors, the service is 100% free, even if they have
          not spent a single euro in Printemps,’ nassera explains. ‘People who
          live full time in Paris pay an annual subscription fee of €1,500. We can
          do everything from finding a table at a restaurant that is usually booked
          up months in advance, to getting you on the guest list of an exclusive
          nightclub. And we can even arrange last minute babysitters. Our job is
          to make the impossible possible.’




Preface   I InnoVatIon            II reneWaL                III art              IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
          Meanwhile, personal shopping is the domain of emilie fourrey,                     ‘The service is available to men and women and is free of charge,
  who is also International luxury Brands sales Manager. emilie heads              with no minimum spending limit,’ says emilie. ‘Ideally, the customer
  a team of nine personal shoppers, many of whom speak several                     rings us first to make an appointment. We fill in a form detailing their
  languages. the service is located on the fourth floor of ‘Printemps de la        sizes, the kind of brands they like and the outfit they have in mind. By the
  Mode’ and is equipped with a suite of spacious private fitting rooms.            time they arrive, we have set aside a room for them and filled a rail with
                                                                                   possibilities. Alternatively, some customers like to walk the floor and
                                                                                   pick out items with the personal shopper.’




Preface            I InnoVatIon          II reneWaL               III art     IV fasHIon            V serVIce               VI taste              ePILogue        store maP & contacts
                 other customers arrive at the store directly and ask to see
          a personal shopper. there is always someone on hand to help them.
          sessions can last from an hour to an entire afternoon.


                  Personal shopper emmanuel Isaia explains: ‘we can help you
          coordinate an entire outfit while sticking to your ideal budget. we give
          you advice, save you time – and often money, too.’



                   naturally, people from all over the world come through
          Printemps’ doors. and there to greet them is the Printemps International
          space, focused on visitors from asia but more than willing to provide
          advice to all overseas visitors. the service is divided into three sections:
          china/taiwan, korea and Japan. at a reception area on the ground
          floor of the beauty department, multilingual hostesses provide store
          orientation and shopping advice. nearby, there’s a selection of the most
          popular products with overseas visitors, from fragrances and cosmetics
          to delicatessen treats. on the first floor there is a currency exchange                     ‘In many ways we are a home away from home for Asian visitors,’
          where staff will also help visitors with their tax reimbursement issues.           says etsuko Ishii, known as Ishii-san, who runs the service. ‘We speak
          there’s a choice of souvenirs for those looking for the perfect gift. and          their language and help them locate the products they seek within the
          of course Printemps continues an almost 40-year partnership with the               store. We also provide a full concierge service while they are in Paris.
          famous Japanese department store takashimaya, which has a welcome                  We give them maps and guides – and in our brochure there is an SOS
          desk dedicated to Japanese customers.                                              number they can call if they need help or directions.’




Preface   I InnoVatIon            II reneWaL               III art              IV fasHIon   V serVIce             VI taste              ePILogue        store maP & contacts
                            V FAST FACTS
                            • tHe PersonaL sHoPPIng dePartment Was once
                            asked to decorate and furnIsH tHe ParIs
                            aPartment of a mIddLe eastern PrIncess.


                            • PrIntemPs Was tHe fIrst dePartment store
                            to estaBLIsH a dedIcated WeLcome serVIce
                            for VIsItors from asIa


                            • 550 tILLs In PrIntemPs accePt tHe cuP
                            (cHIna unIon Pay) card, facILItatIng sHoPPIng
                            for cHInese guests.




Preface   I InnoVatIon   II reneWaL        III art         IV fasHIon       V serVIce   VI taste   ePILogue   store maP & contacts
                                                  VI



                                           A TASTE OF
                                           PrIntemPs




Preface   I InnoVatIon   II reneWaL   III art   IV fasHIon   V serVIce   VI taste   ePILogue   store maP & contacts
                                                                                          the Brasserie Printemps, designer: Didier gomez.

                                                a taste oF PrIntemPs




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste          ePILogue             store maP & contacts
                                                                                          the Baramaki sushi bar, designer: anégil.

                                                a taste oF PrIntemPs




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste   ePILogue             store maP & contacts
                                                                                          the roof top restaurant Déli-cieux panoramic terrace,
                                                                                                          designer: noé Duchaufour-lawrance.
                                                a taste oF PrIntemPs




Preface   I InnoVatIon   II reneWaL   III art         IV fasHIon   V serVIce   VI taste             ePILogue               store maP & contacts
                   ladurée tea Room, women’s store, 1st floor.
                                                                              W           hen people come to Printemps for fashion, they’re looking
                                                                               for the latest styles, the most prestigious names, and a wide range of
                                                                               tastes. Printemps likes to think that its collection of restaurants meets
                                                                               the same need. Many different kinds of food are on offer, but all the
                                                                               restaurant spaces spring from a match of culinary expertise and eye-
                                                                               catching interior design.




Preface   I InnoVatIon             II reneWaL                    III art   IV fasHIon          V serVIce              VI taste             ePILogue        store maP & contacts
                   only at Printemps, for example, would you find a concept called                  gourmets with a taste for the classic quickly discover our
          ‘be’, a combination of boulangerie and épicerie devised by top French           branch of Ladurée, renowned as the home of the world’s finest maca-
          chef alain ducasse. and it was inevitable that Baramaki, the chic sushi         roons. appropriately located in the luxury department – the 1st floor of
          bar on the 3rd floor of the Printemps de la Mode, should become a pri-          Printemps de la Mode – this perfect recreation of an elegant 19th cen-
          zed meeting spot of fashionistas.                                               tury-style Paris tearoom is an oasis of wood panelling, discreet mirrors
                                                                                          and voluptuous drapes. If Marie antoinette wanted to rest her feet after
                   visitors in search of one of the best views in Paris should head       a bit of retail therapy, this is where she’d come.
          for déli-cieux, a minimalist glass café perched on the roof of Printemps
          de la Beauté-maison. Its floor-to-ceiling windows and wide terrace of-
          fer a 360° panorama of the city. the scene is almost a distraction from
          snacks like gazpacho, tépaniaki, fruit salad and the infamous choco-
          strawberry cappuccino!




Preface   I InnoVatIon           II reneWaL              III art             IV fasHIon   V serVIce             VI taste              ePILogue        store maP & contacts
           a highlight of the Printemps culinary experience is undoubtedly
  the Brasserie, situated beneath the magnificent stained glass cupola of
  Printemps de la Mode. Redecorated a few years ago by Parisian interior
  designer Didier gomez, with furnishings by Philippe starck, the bras-
  serie is modern yet warm, luxurious yet convivial. It is also romantic, as
  those who’ve bought engagements rings in the neighbouring jewellery
  department will attest.


          chef guillaume Hirselberger says: ‘a lot of research goes into
  planning the menu, because there are 480 seats in the restaurant and
  on a busy day we can serve 1,000 people. we have between 12 and 15
  people working in the kitchen. this means that the dishes have to be
  simple to prepare, yet of exceptional quality.’

           to take a look at the menu, simply take the elevator to the 6th
  floor of Printemps de la Mode and enjoy an hour of indulgence.




                                                                                   the Brasserie Printemps lounge Bar, women’s store, 6th floor.




Preface            I InnoVatIon           II reneWaL              III art      IV fasHIon                V serVIce                      VI taste   ePILogue   store maP & contacts
                   Finally, foodies should be aware of the Luxe & gourmandises                     Just as Printemps can excite the most in-the-know fashion
          department, on the 2nd floor of Printemps de la Maison. located amidst          consumers, here it tickles the taste-buds of epicureans. and as part
          the store’s sparkling tableware collections, this luxury food market            of its accent on personal service, Printemps offers a vIP tour for small
          showcases a selected range of sweet and savoury indulgences, each               groups, allowing them to discover with an expert guide the taste and
          displayed in their own brand environments. experience the taste of a la         savoir-faire of these remarkable brands.
          Mère de Famille, the oldest confectioner in Paris (established in 1761),
          the sinfully good treats of la Maison de la chocolat, the refined teas of
          Mariage Frères, or the Mediterranean delights of olivier & co.




Preface   I InnoVatIon           II reneWaL              III art             IV fasHIon   V serVIce             VI taste              ePILogue        store maP & contacts
                            VI FAST FACTS
                            • tHe caesar saLad Is one of tHe most PoPuLar
                            dIsHes WItH customers of tHe BrasserIe.


                            • tHe staIned gLass dome created By BrIère
                            In 1923 Was remoVed In 1939 due to fears
                            of BomBIng and rePLaced WItH PLaIn WHIte
                            gLass. It Was not Put In PLace agaIn untIL 1973.




Preface   I InnoVatIon   II reneWaL         III art        IV fasHIon          V serVIce   VI taste   ePILogue   store maP & contacts
                                          10 rEASONS
                                          TO COME TO
                                          PrIntemPs




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                                   1                                                         2


                   WIth Its restored exterIor and                            thanks to one of the World’s most

               sPectacular neW luxury accessorIes                             talented buyIng teams and InPut

                 atrIum, PrIntemPs has reaffIrmed                         from exPerts lIke marIa luIsa, It offers

                   Its PosItIon one of the World’s                           a selectIon of fashIon brands and

                         toP dePartment stores.                             accessorIes that Is second to none.




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                                   3                                                          4


                         the store Is commItted                                  a trIP to PrIntemPs Is at the

                         to ProVIdIng a unIque,                                same tIme a dIP Into the hIstory

                     excItIng and entertaInIng                                   of ParIs and an InsIght Into

                         shoPPIng exPerIence.                                        the future of retaIl.




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                                 5                                                             6


                   extraVagant WIndoW dIsPlays,                             a hotel-style concIerge serVIce

                 art InstallatIons, themed eVents,                          Is on hand to make sure VIsItors

               PoP-uP stores – throughout the year,                                make the most of the cIty.

                 at any tIme of the day, somethIng                             your WIsh Is theIr command.

                  Is alWays goIng on at PrIntemPs.




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                                  7                                                             8


                  Personal shoPPers can helP you                               thanks to the InternatIonal

                 saVe tIme, make choIces or enrIch                          Welcome desk, eVery VIsItor feels

                         your IndIVIdual style                                      Instantly at home, desPIte

                 and you only Pay for the clothes.                           the ImPressIVe sIze of PrIntemPs.




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                                    9                                                         10


                  alongsIde cuttIng edge fashIon                                 a VIsIt to PrIntemPs could take

               and accessorIes for men and Women,                                      a Pleasurable hour

                  PrIntemPs offers restaurants,                                  or an entIre day of Indulgence.

            beauty InstItutes, a gourmet food market

                         and eVen a traVel agent.




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                                                                                                                                                                                                           BOULEVARD HAUSSMANN




               Preface             I InnoVatIon                                    II reneWaL                                               III art                   IV fasHIon                         V serVIce                                   VI taste                                          ePILogue           store maP & contacts
                                                               cReDIts


                                          graphic conception: agence Drôlement nécessaire

                                     Pictures: v. Blocquaux, J. Bryon, B. Dayan@serlinassociates,
                               R. escobosa, c. geral for Paris Première, c. lemaître, F. Peyrat, F. Réglain.

                                                  Brands: [be], chanel, Dior, ladurée.




HAUSSMANN, 64 BOULEVARD HAUSSMANN
75009 PARIS - Tel. +33 (0) 1 42 82 57 87

				
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