Facebook Privacy Notes by shuifanglj


									Things to discuss while teaching privacy settings:
   1. Read an excerpt from Database Nation – written by Simon Garfinkel (Dec. 2000)
   2. CIO Article on Facebook and privacy concerns
   3. Author: JJ Luna (wrote: How to Be Invisible) – give bio info below and yet he is on
   4. Facebook revolts from customers.

So does this Author have a Facebook account?
How to Be Invisible (Hardcover)
Product Description
From cyberspace to crawl spaces, new innovations in information gathering have left the private
life of the average person open to scrutiny, and worse, exploitation. In this thoroughly revised
update of his immensely popular guide How to Be Invisible, J.J. Luna shows you how to protect
yourself from these information predators by securing your vehicle and real estate ownership,
your bank accounts, your business dealings, your computer files, your home address, and more.

J.J. Luna, a highly trained and experienced security consultant, shows you how to achieve the
privacy you crave and deserve, whether you just want to shield yourself from casual scrutiny or
take your life savings with you and disappearing without a trace. Whatever your needs, Luna
reveals the shocking secrets that private detectives and other seekers of personal information use
to uncover information and then shows how to make a serious commitment to safeguarding

There is a prevailing sense in our society that true privacy is a thing of the past. Filled with vivid
real life stories drawn from the headlines and from Luna's own consulting experience, How to Be
Invisible, Revised Edition is a critical antidote to the privacy concerns that continue only to grow
in magnitude as new and more efficient ways of undermining our personal security are made
available. Privacy is a commonly-lamented casualty of the Information Age and of the world's
changing climate-but that doesn't mean you have to stand for it.

About the Author
J. J. (Jack) Luna sold his outdoor advertising business in the Upper Midwest in 1959 and moved
with his wife and small children to Spain's Canary Islands (off the coast of West Africa).
Outwardly, he worked as a professional writer and photographer. Secretly, however, he dodged
the Spanish Secret Police while working underground in an activity that was at that time illegal
under the dictatorship of Generalissimo Francisco Franco. In 1970 Franco, yielding to intense
pressure from the western world, moderated Spain's laws. Luna was now free to come in from
the cold. By that time, however, privacy had become an ingrained habit. In the years that
followed he started up various low-profile home-based businesses, built them up and then sold
them. He is currently an international consultant specializing in personal privacy and security.
Facebook Privacy; Revolts from Customers
Instead of viewing privacy as secrets hidden away in a dark closet, they considered the issue as a
matter of accessibility. They figured that most people would not scrutinize their profiles carefully
enough to notice minor changes and updates. They could make changes inconspicuously. But
Facebook’s News Feeds made information more widely noticeable. The privacy objection, then,
was not about secrecy; it was about accessibility.

In 2007 Facebook again encountered another privacy outcry when it launched an advertising
system with two parts, called Social Ads and Beacon. With Social Ads, whenever users wrote
something positive about a product or a movie, Facebook would use their names, images and
words in advertisements sent to friends in the hope that an endorsement would induce other users
to purchase a product more than an advertisement might. With Beacon, Facebook made data-
sharing deals with a variety of other commercial Web sites. If a person bought a movie ticket on
Fandango or an item on another site, that information would pop up in that person’s public

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