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Things to discuss while teaching privacy settings: 1. Read an excerpt from Database Nation – written by Simon Garfinkel (Dec. 2000) 2. CIO Article on Facebook and privacy concerns 3. Author: JJ Luna (wrote: How to Be Invisible) – give bio info below and yet he is on facebook. 4. Facebook revolts from customers. So does this Author have a Facebook account? How to Be Invisible (Hardcover) Product Description From cyberspace to crawl spaces, new innovations in information gathering have left the private life of the average person open to scrutiny, and worse, exploitation. In this thoroughly revised update of his immensely popular guide How to Be Invisible, J.J. Luna shows you how to protect yourself from these information predators by securing your vehicle and real estate ownership, your bank accounts, your business dealings, your computer files, your home address, and more. J.J. Luna, a highly trained and experienced security consultant, shows you how to achieve the privacy you crave and deserve, whether you just want to shield yourself from casual scrutiny or take your life savings with you and disappearing without a trace. Whatever your needs, Luna reveals the shocking secrets that private detectives and other seekers of personal information use to uncover information and then shows how to make a serious commitment to safeguarding yourself. There is a prevailing sense in our society that true privacy is a thing of the past. Filled with vivid real life stories drawn from the headlines and from Luna's own consulting experience, How to Be Invisible, Revised Edition is a critical antidote to the privacy concerns that continue only to grow in magnitude as new and more efficient ways of undermining our personal security are made available. Privacy is a commonly-lamented casualty of the Information Age and of the world's changing climate-but that doesn't mean you have to stand for it. About the Author J. J. (Jack) Luna sold his outdoor advertising business in the Upper Midwest in 1959 and moved with his wife and small children to Spain's Canary Islands (off the coast of West Africa). Outwardly, he worked as a professional writer and photographer. Secretly, however, he dodged the Spanish Secret Police while working underground in an activity that was at that time illegal under the dictatorship of Generalissimo Francisco Franco. In 1970 Franco, yielding to intense pressure from the western world, moderated Spain's laws. Luna was now free to come in from the cold. By that time, however, privacy had become an ingrained habit. In the years that followed he started up various low-profile home-based businesses, built them up and then sold them. He is currently an international consultant specializing in personal privacy and security. Facebook Privacy; Revolts from Customers Instead of viewing privacy as secrets hidden away in a dark closet, they considered the issue as a matter of accessibility. They figured that most people would not scrutinize their profiles carefully enough to notice minor changes and updates. They could make changes inconspicuously. But Facebook’s News Feeds made information more widely noticeable. The privacy objection, then, was not about secrecy; it was about accessibility. In 2007 Facebook again encountered another privacy outcry when it launched an advertising system with two parts, called Social Ads and Beacon. With Social Ads, whenever users wrote something positive about a product or a movie, Facebook would use their names, images and words in advertisements sent to friends in the hope that an endorsement would induce other users to purchase a product more than an advertisement might. With Beacon, Facebook made data- sharing deals with a variety of other commercial Web sites. If a person bought a movie ticket on Fandango or an item on another site, that information would pop up in that person’s public profile.
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