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2010 WINNERS

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					2010 WINNERS




    International Council of Shopping Centers, Inc.
    www.icsc.org/asiaawards
ICSC Asia Shopping Centre Awards

ICSC Asia Shopping Centre Awards recognizes excellence within the region’s shopping centre
industry amd honours outstanding achievements in marketing and design/development of retail
properties


Award Categories
MARKETING
Advertising Strategic communications that advertise a shopping centre or company to its tar-
get market(s).

Alternative Revenue            Programmes and initiatives intended to generate revenue that
directly enhances the net operating income (NOI) of a shopping centre or company.

Business-to-Business Efforts and initiatives originating from a shopping centre or compa-
ny and directed to a retailer(s), trade group, investment community, or other targeted commercial
interest.

Cause Related Marketing A single or ongoing event, programme, or project that pri-
marily benefits a charitable to community need, interest or cause.

Grand Opening, Expansion or Renovation A comprehensive marketing cam-
paign intended to introduce or reposition a new, expanded, or renovated shopping centre.

Public Relations A planned public relations programme or initiative to primarily benefit the
commercial interests of a shopping centre or company.

New Media New for 2010, this category recognizes achievements in this area and the
impact of digital strategic programmes and plans on the shopping centre industry; including web-
sites, online branding, social media and mobile marketing to achieve brand and marketing com-
munication goals for a shopping centre or company.

Sales Promotions Programmes or events intended to directly impact retail sales and cus-
tomer traffic.

DESIGN AND DEVELOPMENT
The Design and Development category recognized retail properties for their overall design quali-
ties and creativity in development, through renovation or expansion of an existing property or in
the innovative design of a new retail project.




                                                                                              3
               2010 Asia Shopping Centre Awards Jury
           Carol Angelosanto               Cecille Marvilla, CMD
      Marketing Warehouse Pty, Ltd.         Araneta Center, Inc
                Australia                        Philippines

            Andrew W. Brien                 Phil McArthur, SCSM
          Suria KLCC SDN BHD              Ivanhoe Cambridge Inc
                Malayisa                           India

        Pamela C. Bryson, SCMD                 Morgan Parker
            MAF Properties                      Consultant
          United Arab Emirates                  Hong Kong

            Karon Cameron
                                            Shahram Shamsaee
    Lend Lease Property Management
                                         Majid Al Futtaim Properties
               Singapore
                                           United Arab Emirates

                  Jun Hu
                                            Shavak Srivastava
    Beijing Railway Retail Management
                                            Sq. Ft. Consulting
                  China
                                           United Arab Emirates

               Nishank Joshi
                                                Vivienne Tan
        Inorbit Malls India Pvt. Ltd.
                                                 Consultant
                   India
                                                 Singapore

          Hermawan Kartajaya
                                           Rowena M. Tomeldan
             Markplus, Inc
                                             Ayala Land, Inc.
              Indonesia
                                               Philippines

          Stuart Langeveldt
                                           Nopporn Witoonchart
     AMP Capital Shopping Centres
                                        Siam Future Development PLC
              Australia
                                                  Thailand

               Frank Lo
        MulvannyG2 Architecture
             United States




4
ADVERTISING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space


QVB RELAUNCH ADVERTISING: THE MAGIC LIVES ON
Queen Victoria Building
Sydney, Australia
OWNED BY: GIC        MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services; Kirstie Foord,
Group Marketing Manager, QVB/Ipoh; Sally Austin, Assistant Marketing Manager, QVB/Ipoh

When the Queen Victoria Building was refurbished in 2009, a new advertising campaign “The
Magic Lives On” was developed to drive consumers emotional connection with the brand and cap-
ture the unique historical heritage that only QVB can offer was. To promote the total retail experi-
ence, the campaign utilized various forms of print and outdoor media to become highly visible in
the competitive market.




                                           THE STRAND ARCADE SPRING SUMMER 2010 CAMPAIGN
                                           The Strand Arcade
                                           Sydney, Australia
                                           OWNED/MANAGED BY: Ipoh Strand Pty Ltd

                                           PROFESSIONAL RECOGNITION:
                                           Juanita Chrisostomos, Assistant Marketing Mananger, The Strand Arcade; Kelly Berriman, Marketing
                                           Manager, The Strand Arcade

                                           The Strand Arcade’s Spring/Summer 2010 campaign revitalized its image as home to Australia’s
                                           best fashion. “Fashion First”, the campaign tagline, targeted the core audience of 24-29 year-old
                                           women, and launched promotions including a contest to win a winter wardrobe. The campaign,
                                           featuring print and online ads, worked to reinforce The Strand’s position in the highly competitive
                                           Sydney marketplace.




ADVERTISING Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

IN MUMMY IN KIDS SUZHOU INCITY PLAZA
Suzhou, InCity Plaza
Suzhou, China
OWNED BY: SZITIC Commercial Property Co., Ltd.         MANAGED BY: GMI Retail Management
Co., Ltd.

PROFESSIONAL RECOGNITION:
K.L Piong, Mall General Manager, Suzhou INCITY Plaza; Fion Hui, GM of Business Management
Dept., SZITIC Commercial Property Co., Ltd; Robin Fu, Area Marketing Manager, Suzhou INCITY
Plaza; Cynthia Jiang, Marketing Assistant, Suzhou INCITY Plaza; Celine Chen, Marketing Assistant,
Suzhou INCITY Plaza

Suzhou INCITY Plaza launched the “In Mummy In Kids” campaign to promote its unique offer-
ing of children and women’s wear. The campaign included three events: a mother and child
fashion show, a storytelling contest and a family photography competition. To promote these
events, a multi-media campaign, including print, TV and radio was launched.

ADVERTISING Centres over 500,000 sq. ft. (46,451 m2) of total retail space

                                                          INDULGE YOUR STYLE
                                                          Castle Towers
                                                          Castle Hill, Australia
                                                                                                    GOLD
                                                          OWNED/MANAGED BY: QIC

                                                          PROFESSIONAL RECOGNITION:
                                                          Megan Zalloua, Senior Marketing Manager, QIC

                                                          The advertising campaign “Indulge Your Style” was launched in August 2009 to
                                                          highlight Castle Tower’s depth of offer and diversity. Promotional elements included
                                                          a VIP programme, multi-tiered media campaign and in-centre events. The cam-
                                                          paign’s results have exceeded all initial objectives to date; with an initial goal to
                                                          minimize sales leakage. The campaign has seen the centre achieve consistent sales
                                                          increases since the its launch.



                                                                                                                                              5
INORBIT CYBERABAD LAUNCH CAMPAIGN
Inorbit, Hyderabad
Hyderabad, India
OWNED/MANAGED BY: Inorbit Malls

PROFESSIONAL RECOGNITION:
Kishore Bhatija, CEO, Inorbit Malls (I) Pvt Ltd; Nishank Joshi, AGM- Corporate
Communications, Inorbit Malls (I) Pvt Ltd

Despite the worldwide recession, Inorbit Cyberabad opened its doors in October
of 2009, and to announce its arrival, the mall launched a multi-media campaign.
Vibrant and colorful, the campaign utilizied all facets of media, including print,
outdoor and mobile strategies, to ensure that no potential customer would miss out
and Inorbit Cyberabad was soon the city’s number one shopping centre.




                                                      MELBOURNE CENTRAL: LIVING MELBOURNE
                                                      Melbourne Central
                                                      Melbourne, Australia
                                                      OWNED/MANAGED BY: The GPT Group

                                                      PROFESSIONAL RECOGNITION:
                                                      Jessica White, Regional Marketing Manager, The GPT Group; Tess O'Connell, Marketing
                                                      Manager, Melbourne Central

                                                      Redeveloped in 2005, the new Melbourne Central launched a new brand “Living
                                                      Melbourne” to reposition the centre’s identity as energetic, enthusiastic, authentic, spon-
                                                      taneous and creative. A non-traditional approach was taken to implement the dynamic
                                                      campaign, using lift backdrops, 10-metre high fabric banners, overhead escalator treat-
                                                      ments and extensive online media channels were utilized.




THE PLACE FOR YOU - MIRDIF CITY CENTRE
Mirdif City Centre
Dubai, United Arab Emirates
OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION:
Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay Mehta, GM
Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,
Mirdif City Centre; Peter Zagalsky, Group Account Manager, Impact BBDO; Jesse
Armstrong, Account Manager, Impact BBDO

Set to open in March 2010, Mirdif City Centre unveiled a simple, yet highly
effective promotion. A familiar ‘Post-it’ note symbol was used to convey a per-
sonal approach to the audience. A two-week teaser campaign utilized giant
yellow Post-it notes around town and incorporated a pre-opening sonic brand-
ing contest where winners were selected to sing the actual centre’s jingle.



                                                            VIVOCITY ADVERTISING CAMPAIGN - MAKE IT YOUR PLACE
                                                            VivoCity
                                                            Singapore
                                                            OWNED BY: Mapletree Investments         MANAGED BY: ViVoCity Pte Ltd As Trustee of
                                                            VivoCity Trust.

                                                            PROFESSIONAL RECOGNITION:
                                                            Novia Yea, Assistant Marketing Manager, VivoCity Pte Ltd As Trustee of
                                                            VivoCity Trust

                                                            To reinforce its positioning as an iconic retail and lifestyle desitination, VivoCity
                                                            needed to refresh its brand. The new concept “Make It Your Place” illustrated the
                                                            VivoCity experience and reflected the vibrancy of the mall. The brand concept
                                                            was extended across various tactical events to promote the mall as a one-stop
                                                            shopping destination that offers the best shopping experience.




   6
ADVERTISING Corporate/Company



THE CHAMPION FAMILY: AN AUSTRALIAN INDUSTRY FIRST
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Stuart Langeveldt, Head of Marketing and Communication, AMP Capital Shopping Centres

AMP Capital Shopping Shopping Centres developed a unique, industry-first marketing cam-
paign in which a fictional family, The Champions, became the face of their brand. The
Champions represent the typical family and were used for all campaigns, completely rebrand-
ing the centre and creating a closer tie with its customers.




                                                 AYALA MALLS U-FIRST CAMPAIGN
                                                 Ayala Land, Inc.
                                                 Makati City, Philippines

                                                 PROFESSIONAL RECOGNITION:
                                                 Marivic Añonuevo, Senior Vice President, Ayala Land Inc; Rowena Tomeldan, Vice President and
                                                 Chief Operating Officer, Ayala Land Inc; Catherine Bengzon, Marketing Senior Division
                                                 Manager, Ayala Land Inc; Vivian Jose, Merchandise Mix Senior Division Manager, Ayala Land
                                                 Inc

                                                 Ayala Mall’s new advertising campaign, “U-First”, was a clear statement that customers
                                                 come first. Through an effective advertising campaign that incorporated print billboards
                                                 and merchandising material, mall features such as sign-language assistance, priority shop-
                                                 ping for disabled customers, a family lounge, a concerige hotline and charging stations,
                                                 were successfully promoted.




GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHILOSOPHY
Ayala Malls Group
Makati City, Philippines
PROFESSIONAL RECOGNITION:
Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls Group/Ayala Land,
Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls
Group/Ayala Land, Inc.; Catherine R. Bengzon, Senior Division Manager, Ayala Malls
Group/Ayala Land, Inc.; Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala
Land, Inc.

For 25 years, Ayala has been a forerunner in green sustainability and made its mission to
educate their consumers on environmental protection. In 2009, Ayala Malls initiated a
campaign, “Greenology”, to promote awareness. Various channels, such a TV, print and
on-ground marketing were used to implement the campagin. “Greenology” is not just an
advertising campaign, but a philosophy which convey’s Ayala’s personal mission to pro-
tect Mother Earth.




                                                    MY KIND OF CHRISTMAS
                                                    Stockland
                                                    Sydney, Australia
                                                    PROFESSIONAL RECOGNITION:
                                                    Taryn McGurk, National Marketing Manager, Stockland; Kate Mcdonald, Assistant
                                                    Marketing Manager, Stockland

                                                    Christmas is one of the most important times of the year for retails, but can be a hard,
                                                    stressfull time for consumers. Stockland Mall developed the “My Kind of Christmas”
                                                    campaign to connect directly with customers and tap into their needs. The focus was to
                                                    offer a Christmas shopping experience that was convenient, easy and valuable.
                                                    Several intiatives were implemented to make the shopping experience easier, including
                                                    child-care services.




                                                                                                                                        7
ALTERNATIVE REVENUE Centres of 150,000 to 500,000 sq. ft (13,935 - 46,451 m2) of total retail space

CHITOSE MALL BAZAAR (“RAKURAKU ICHIB-
BA”)
Chitose Mall
Chitose City, Japan
OWNED/MANAGED BY: CapitaMalls Asia                                     SILVER
PROFESSIONAL RECOGNITION:
Chee How Kek, Country Head, Japan, CapitaMalls Asia Limited;
Kazu Ishii, Manager, Marketing Communications, CapitaMalls Asia

Following the worldwide financial crisis, Chitose Mall needed to fill retail space after
one of its anchor stores pulled out in March of 2009. Instead of the traditional 3-year
tenancy contract, Chitose set up a market/bizarre and expanded leasing prospects to
include wholesale retailers. The new “market” also attracted a new group of retailers
– local farmers, food producers and residents.

ALTERNATIVE REVENUE Corporate/Company


                                                   TALKING ABOUT TELECOMMUNICATIONS
                                                   AMPCSC Capital Shopping Centres
                                                   Sydney, Australia
                                                   PROFESSIONAL RECOGNITION:
                                                   Susan Wheeldon, Head of Brand & Retail Solutions, AMPCSC Brand & Retail Solutions;
                                                   Florencia Bonet, National Retail Accounts Corporate Accounts Manager, AMPCSC Brand &
                                                   Retail Solutions

                                                   AMPCSC Brand & Retail Solutions exercised its company slogan to “Think Wide”, by
                                                   sourcing a new income stream beyond the conventional confines of the shopping centre
                                                   telecommunications towers on the rooftops. This revenue-generating opportunity presented
                                                   two significant benefits: the potential for substantial additional income to the division and
                                                   improved service for the increasingly mobile-dependant customer.



BUSINESS-TO-BUSINESS               Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

MIKIKI’S ‘SHOPPERIENCE’ CAMPAIGN
Mikiki
Hong Kong, China                                                             GOLD
OWNED BY: Sung Hung Kai Properties        MANAGED BY: Hong
Yip Service Co. Ltd.

PROFESSIONAL RECOGNITION:
Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd.; Dickman Ng
Siu Wai, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Cantony Wu Wai
Wah, Deputy Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Eric Lau Man Ho, Senior
Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.

Located in an aging district, Mikiki Mall needs to differentiate itself from other malls and
persuade retailers to occupy space. Mikiki established itself as a distinctive mall with an
avant garde concept by creating a “show suite” which guided visitors through a “shopperi-
ence.” Four specially designed concept stores were created to visualize the future shopper

BUSINESS-TO-BUSINESS               Centres of 150,000 to 500,000 sq. ft. (13935 - 46,451 m2) of total retail space


                                                  313 TRAINING & CAREER CENTRE
                                                  313@Somerset
                                                  Singapore
                                                                                                                           GOLD
                                                  OWNED BY: ARIF & Lend Lease         MANAGED BY: Lend Lease

                                                  PROFESSIONAL RECOGNITION:
                                                  Karon Cameron, Development Marketing Director, Lend Lease Asia

                                                  To differentiate 313@Somerset and to redefine customer service standards, a training and
                                                  career centre was set up to offer training to all retailer employees. The programme was so
                                                  successful that it was extened to internal Lend Lease staff. A marketing/communications
                                                  campaign was launched to promote the programme to all key stakeholders. The pro-
                                                  gramme is now recognized by the Singapore Government Training authorities.



  8
"MALL" JOBS FOR YOU!
Jingyang Mall
Deyang City, China
OWNED/MANAGED BY: CapitaMalls Asia Limited

PROFESSIONAL RECOGNITION:
Goh Soon Yong, Chief Executive Officer, CapitaMalls Asia (China;) Chan Kong Leong, General
Manager, West China, CapitaMalls Asia (China); Xiao Hong Wei, Centre Manager, Jingyang Mall,
Deyang, CapitaMalls Asia (China); Chen Ping, Executive, Marketing Communications, Jingyang Mal,
CapitaMalls Asia (China);

Going beyond a traditional opening ceremony, Jigyang Mall held the first-of-its-kind job fair to
respond to job demands and meet tenants needs. The event was aligned with the slogan
“Building for People to Build People” to help match prospective employees to retailers, was
used to build good relations with key stakeholders and increase brand awareness for the soon-
to-be opened mall.




                                           KORUM MALL CORPORATE LAUNCH AT INDIAN RETAIL FORUM
                                           KORUM
                                           Thane, India
                                           OWNED/MANAGED by: Kalpatura Retail Ventures Pvt. Ltd.

                                           PROFESSIONAL RECOGNITION:
                                           T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, Korum
                                           Mall

                                           As any young mall does, KORUM faced a lot of challenges. Amongst the biggest one was win-
                                           ning the trust and support of the Indian retail community – a sector which was was hit hard by
                                           the economic downturn. KORUM turned this attitude into an opporunity and became associate
                                           sponsor of the Indian Retail Forum, the biggest stage for retail in India. Through the IRF, KORUM
                                           was able to communicate their brand to retailers and showcased the mall as a new and exciting
                                           opportunity, and within 6 months, 84 retailers had leased space.




BUSINESS-TO-BUSINESS              Centres over 500,000 (46,451 m2) of total retail space

ION ORCHARD: ONE MALL, INFINITE POSSIBILITIES
ION Orchard
Singapore
OWNED BY: Capitaland and Sun Hung Kai Properties          MANAGED BY: Orchard Turn
Developments Pte Ltd.

PROFESSIONAL RECOGNITION:
Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP Makreting
Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing
Communications; ION Orchard/Orchard Turn Developments Pte Ltd.

Located on a road saturated with other malls, all offering the same brands and merchandise, ION
Orchard’s mission was to be the ideal choice for international and local retailer to set-up shop.
ION set up retail showsuites, a dedicated tenant online portal and employee training programmes.
With these new intiatives, ION sealed its place in Singapore’s retail market as one of the top loca-
tions for retailers.

BUSINESS-TO-BUSINESS Corporate/Company




                                          THE RECOMMENDED RETAIL PRACTICE (RRP) REPORT
                                          AMP Capital Shopping Centres                                                          SILVER
                                          Sydney, Australia
                                          PROFESSIONAL RECOGNITION:
                                          Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital Shopping Centres

                                          AMP Capital Shopping Centres, landlord to over 3,000 retailers, did not want to lose its cus-
                                          tomers during the economic crisis. AMP put together an unprecedented report, the Recommended
                                          Retail Practice (RRP) for their retailers that identified consumer mindset following the financial crisis
                                          and provided strategies for retailers to win consumer spending.




                                                                                                                                              9
CAPITAMALLS ASIA BIZ+SERIES
CapitaMalls Asia Biz+ Series
Singapore
PROFESSIONAL RECOGNITION:
Simon Ho, Chief Executive Officer, CapitaMall Trust Management Ltd.; Teresa Teow,
General Manager, CapitaMalls Asia Limited; Shirlene Sim, Manager, CapitaMalls
Asia Limited; Phyllis Cheng, Manager, CapitaMalls Asia Limited; Chan Hui Leng,
Senior Executive, CapitaMalls Asia Limited

CapitaMalls Asia Limited (CMA) has organized a series of exclusive tenants' sem-
inar events with the aim of helping them to upgrade and improve their business
operations. Four seminars, focusing on the various government assistance and
bank financing schemes, were available to tenant. Also, a study tour was organ-
ized for tenants who wish to explore new business opportunities in China. The
events saw a total turnout of close to 1,000 tenants.



CAUSE RELATED MARKETING                  Centres less than 150,000 sq. ft. (13,935 m2) of total retail space


                                                 1881 HERITAGE: CELEBRATING COMMUNITY, HISTORY & CULTURE
                                                 1881 Heritage
                                                 Hong Kong, China
                                                 OWNED BY: Cheung Kong (Holdings) Ltd.            MANAGED BY: Citybase Property Management
                                                 Ltd.

                                                 PROFESSIONAL RECOGNITION:
                                                 Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,
                                                 Cheung Kong (Holdings) Ltd.

                                                 Cheung Kong (Holdings) Ltd undertook the enormous task of redevleoping the Former
                                                 Marine Police Headquarters, an iconic landmark in Hong Kong. Despite its new look, it was
                                                 vital to preserve the site’s history, educate the community about historical preservation, envi-
                                                 ronmental conservation and the fascinating history of Hong Kong. Several initiatives were
                                                 put in place, including guided tours, to ensure that its histroy was not lost.


CAUSE RELATED MARKETING Centres of 150,000 to 500,000 sq.ft (13,935 - 46,451 m2) of total retail space

BRIMBANK CREATES FASHION WITH YOUTH
Brimbank Central Shopping Centre
Deer Park, Australia
OWNED/MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:
Ebru Kurt, Marketing Manager, Brimbank Central Shopping Centre; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management

Brimbank Central Shopping Centre partnered with the Brimbank City Council and Brimbank
Youth Services (YMCA) to create an event that would empower teens by promoting positive
body image and healthy life styles. The event, “Brimbank Youth Fashion Festival” showcased
designs by local teens in a 3-day fashion festival that had over 500 attendees. All the outfits
were sold at a silent auction with the proceeds going to The Butterfly Foundation.




                                                            KORUM SPOTLIGHT - THE ART SHOW
                                                            KORUM Mall
                                                            Thane, India
                                                            OWNED/MANAGED BY: Kalpatura Retail Ventures Pvt. Ltd.

                                                            PROFESSIONAL RECOGNITION:
                                                            T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita
                                                            Dubey, Korum Mall

                                                            From its inception, KORUM Mall’s goal has been to be a vibrant community
                                                            space. “Korum Spotlight – The Art Show” was an intiative to reflect that purpose.
                                                            The mall provided a platform for local artists to display their work, rent free. They
                                                            succeeded in endorsing local talent and the importance of the arts in a
                                                            community.




   10
BUILDING TOMORROW
Oberoi Mall
Mumbai, India
OWNED/MANAGED BY: Oberoi Realty Pvt Ltd.

PROFESSIONAL RECOGNITION:
Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi Mall Pvt
Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr Manager- Marketing,
Oberoi Mall Pvt Ltd

Oberoi Mall prides itself on being a vibrant community space that is able to make an impact
on social and environmental issues. Oberoi Mall headed several initiatives to address the con-
cerns of its conusmers including poverty, water conservation, voting and climate control. With
campaigns such as “Eco-Friendly Ganesha”, “Green Christmas – Santa Goes Green” and a
Polio Eradication Drive, Oberoi Mall positioned itself as a responsible mall and has been able
to bring awareness to many important causes.




                                                     THE PINES SUPPORT CANTEEN
                                                     The Pines Shopping Centre
                                                     Gold Coast, Australia
                                                     OWNED/MANAGED BY: The Pines Shopping Centre Trust

                                                     PROFESSIONAL RECOGNITION:
                                                     Sarah Clasen, Marketing Manager, The Pines Shopping Centre; Stuart Breen, Centre
                                                     Manager, The Pines Shopping Centre; Michael Tree, Asset Manager, The Pines Shopping
                                                     Centre

                                                     The Pines needed a strong community campaign to maintain customer loyalty and
                                                     appeal to the emotive side of the local customer base. A month-long campaign was
                                                     developed around CanTeen’s National Bandanna Day. The campaign was localised by
                                                     including local primary schools in a bandanna art competition, a silent auction for
                                                     locals, and retailers selling National Bandanna Day merchandise.




THE LITTLE BIG BOOK
Wetex Parade Shopping Centre
Muar, Johor, Malaysia
                                                               GOLD
OWNED/MANAGED BY: Hektar Black Sdn Bhd

PROFESSIONAL RECOGNITION:
Chua E Fun, Leasing & Marketing Assistant, Wetex
Parade Shopping Centre; Stephanie Tan, Marketing Executive, Wetex Parade Shopping
Centre; Vicky Wong, Marketing Executive, Wetex Parade Shopping Centre; Lynette Gan,
Leasing Executive, Wetex Parade Shopping Centre

Wetex Parade, a community shopping centre in Muar, Malaysia, successfully conducted
their second annual “Little Big Book” campaign, aimed at increasing English speaking
amongst primary school students. Over 90 students participated in the English story-
telling event that drew much media attention.



CAUSE RELATED MARKETING Centres over 500,000 (46,451 m2) of total retail space

                                                   THE WONDERS OF NATURE - 2-HEADED ANIMAL EXHIBITION AT
                                                   APM
                                                   apm
                                                   Kwun Tong, Hong Kong
                                                   OWNED BY: Sun Hung Kai Real Estate Agency Limited        MANAGED BY: Kai Shing
                                                                                                            Management Services Limited
                                                   PROFESSIONAL RECOGNITION:
                                                   Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager-
                                                   Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior
                                                   Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

                                                   For the first time in Hong Kong, a rare and unique collection of 100 two-headed animals,
                                                   including tortoises, snakes and fish, were assembled from different parts of the world and
                                                   exhibited at apm. The display of nature’s wonders was aimed at arousing people’s
                                                   involvement in protecting the environment. More than 23,000 people flocked to the exhi-
                                                   bition and gladly gave donations.


                                                                                                                                        11
A CHANCE TO SHARE
Alabang Town Center
Muntinlupa, Philippines
                                                                                       GOLD
OWNED BY: Alaband Commercial Corporation            MANAGED BY: Ayala Land, Inc.

PROFESSIONAL RECOGNITION:
Marivic E. Anonuevo, Senior Vice President & Group Head, Alabang Town Center/Ayala Land, Inc.;
Rowena M. Tomeldan, Vice President & Chief Operating Officer, Alabang Town Center/Ayala Land,
Inc; Javier D. Hernandez, Assistant Vice President for Operations, Alabang Town Center/Ayala Land,
Inc. Nylah D. Bautista, Deputy General Manager, Alabang Town Center/Alabang Commercial Corp.;
Christine E. Yabao, Marketing Manager, Alabang Town Center/Alabang Commercial Corp

“A Chance to Share” was a community outreach program, spearheaded by Alabang Town Center
to shed light on the plight of Manila’s street children, who rely on charity. Three charitable founda-
tions were selected and ATC reached out to local companies, schools, merchants, villages and res-
idents to donate food, clothing and toiletries to the foundations. Local performers and popular
celebrities were tapped to perform concerts for the campaign.


                                                    OPERATION WARM UP
                                                    Bayside Shopping Centre
                                                    Frankston Victoria, Australia

                                                    OWNED BY: CFS Retail Property Trust        MANAGED BY: Colonial First State Global Asset
                                                                                                           Management
                                                    PROFESSIONAL RECOGNITION:
                                                    Gabe North, Marketing Manager, Bayside Shopping Centre, CFSGAM; Stephanie Kupsch,
                                                    Assistant Marketing Manager, Bayside Shopping Centre, CFSGAM; Laura O'Keeffe, Marketing
                                                    Coordinator, Bayside Shopping Centre, CFSGAM; Richard Devlin, Centre Manager, Bayside
                                                    Shopping Centre, CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State
                                                    Global Asset Management

                                                    Bayside's mission, “Operation Warm-Up,” was to wrap a blanket around each homeless
                                                    person in Frankston during Winter 2009. For each person who registered their support,
                                                    Bayside donated one Australian dollar. 3,751 customers signed up – enough to buy 375
                                                    blankets. $62,374 USD were received in donated goods and for every dollar Bayside
                                                    made, its partners matched it almost twice over.




SHOP, SKATE, CREATE
Elizabeth Shopping Centre
Elizabeth, Australia

OWNED BY: CFS Retail Property Trust       MANAGED BY: Colonial First State Global Asset
                                                      Management
PROFESSIONAL RECOGNITION:
Koula Di Biase, Marketing Manager, Elizabeth Shopping Centre; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management

As a long-time server of its community, Elizabeth Shopping Centre wanted to provide teens with
an opportunity to be creative and keep them out of trouble. The Centre partnered with local
community groups to stage a series of events that teens could particpate in. The “Shop, Skate,
Create” program entertained them and gave teens opportunities they may never have had
otherwise.



                                                    ONDOY: A CAMPAIGN TO HELP HEAL THE BROKEN SPIRITS
                                                    Greenbelt
                                                    Makati, Philippines
                                                                                                                       SILVER
                                                    OWNED/MANAGED BY: Ayala Land Inc-Ayala Malls Group                     &
                                                                                                                   ICSC FOUNDATION
                                                    PROFESSIONAL RECOGNITION:
                                                                                                                  COMMUNITY SUPPORT
                                                    Marivic Anonuevo, Senior Vice President and Group Head,
                                                    Ayala Land Inc - Ayala Malls Group; Rowena Tomeldan, Vice            AWARD
                                                    President and Chief Operating Officer, Ayala Land Inc - Ayala
                                                    Malls Group; Catherine Bengzon, Senior Division Manager
                                                    and Head of Marketing, Ayala Land Inc - Ayala Malls Group; Myrna Fernandez, Assistant Vice
                                                    President, Ayala Land Inc - Ayala Mall Group; AC Legarda, General Manager, Greenbelt

                                                    In September 2009, two catastrophic typhoons hit the Philippines, devastating the country
                                                    and leaving people without homes, food, clean water and claimed lives. Greenbelt
                                                    Shopping Centre recognized the urgent need to start organizing for the long-term and
                                                    partnered with Habitat for Humanity and Children’s Hour to rebuild homes throughout the
                                                    most devastated areas.


  12
GREEN CHRISTMAS
Midland Gate Shopping Centre
Midland, Australia

OWNED BY: OSF/DPIF           MANAGED BY: Colonial First State Global Asset
                                           Management
PROFESSIONAL RECOGNITION:
Sarah Moore, Marketing Manager, Midland Gate Shopping Centre; Kate Parker,
Colonial First State Global Asset Management

The Midland region is an area of great environmental significance and rich natural
qualities. It was with this in mind that Midland Gate Shopping Centre was inspired
to develop Australia’s first fully biodegradable gift cards for their “Green
Christmas” programme. Using the gift card as a platform, the centre held pre-
Christmas events of unique and exciting in-centre environmental activities that
inspired the community and raised awareness for environmental protection.



                                                     BECAUSE WE CARE
                                                     Mirdif City Centre
                                                     Dubai, United Arab Emirates
                                                     OWNED/MANAGED BY: Majid Al Futtaim Properties                       GOLD
                                                     PROFESSIONAL RECOGNITION:
                                                     Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties;
                                                     Peter Newman, Marketing Operations, Majid Al Futtaim Properties; Sanjay Mehta, GM
                                                     Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, Mirdif
                                                     City Centre; Yousif Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre

                                                     The Mirdif City Centre team orchestrated a campaign aimed at increasing aware-
                                                     ness of the environment through a highly interactive project: 'Because We Care'. The
                                                     project involved 5 schools, over 500 students from 20 different countries who creat-
                                                     ed 7 by 36 meter murals representing the 6 eco-systems of the world. The murals
                                                     were then printed onto t-shirts and eco- bags and sold at the mall's customer service
                                                     booth with donations being made to the Emirates Wildlife Society.




ILLUMINATE WITH PROSPERITY AND SPLENDOROUS STYLE
Pavilion Kuala Lumpur
Kuala Lumpar, Malaysia
OWNED BY: Urusharta Cemerlang Sdn Bhd         MANAGED BY: Kuala Lumpur Pavilion
Sdn Bhd

PROFESSIONAL RECOGNITION:
Joyce Yap, CEO, Pavilion Kuala Lumpur; Kung Suan Ai, Marketing GM, Pavilion KL

Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination in
Kuala Lumpur. Reinforcing its commitment to promoting arts and culture, the centre
organized a Chinese New Year festivity focused on connecting with the community.
Old traditions were revived and presented as new urban cultural experiences such as
the “Prosperity Rickshaw Ride” and “Love Note Toss”.




                                              EARTH PALS CAMPAIGN
                                              Sunway Pyramid Shopping Mall
                                              Petaling Jaya, Malaysia

                                              OWNED BY: OSK Trustees Berhad          MANAGED BY: Sunway REIT Management Sdn. Bhd.

                                              PROFESSIONAL RECOGNITION:
                                              Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan, Chief
                                              Executive Officer, Sunway Pyramid Shopping Mall; Kevin Tan, Chief Operating Officer, Sunway
                                              Pyramid Shopping Mall; Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

                                              Sunway Pyramid Shopping Mall, a forerunner in advocating environmental awareness, initiat-
                                              ed its “Earth Pals” campaign in early 2009 and implemented various projects to enourage
                                              Malaysians to be more environmentally responsible. The program included green landscap-
                                              ing, a children’s education program, installing various green-friendly amenities and imple-
                                              mented a marketing campgin to endorse environmental protection while also promoting the
                                              mall.



                                                                                                                                      13
DELAHEY'S LONGEST SCARF
Watergardens Town Centre
Taylors Lakes, Australia
OWNED/MANAGED BY: Queensland Investment Corporation

PROFESSIONAL RECOGNITION:
Ivana Miletic, Marketing Manager, QIC; Louise Grbac, Marketing Co-ordinator, QIC

Delahey’s “Longest Scarf” campaign aimed to engage the local community and build a
stronger relationship with a local retirement home. Over 100 volunteers came together
to help knit two kilometre scarves that stretched across Watergardens Town Centre. The
scarf was then made into 1500 individual scarves and donated to disadvantaged peo-
ple for winter.



                                          CHINESE FENSHUI OILED PAPER UMBRELLA EXHIBITION IN HOLIDAY
                                          PLAZA
                                          Yitian Holiday Plaza
                                          Shenzhen, China
                                          OWNED/MANAGED BY: Shenzen Yitian Commercial Management Co., Ltd.                    GOLD
                                          PROFESSIONAL RECOGNITION:
                                          Zhiqiang Li, President, Shenzhen Yitian Holiday Plaza; Lijun Liu, General Manager, Shenzhen
                                          Yitian Holiday Plaza; Xiuhong Chen, Vice General Manager, Shenzhen Yitian Holiday Plaza; Xue
                                          Chen, Vice Manager of Marketing Department, Shenzhen Yitian Holiday Plaza; Xiulan Mei,
                                          Asistant Manager of Marketing Department, Shenzhen Yitian Holiday Plaza

                                          Despite being a modern development, Yitzan Holiday Plaza feels a deep connection with its her-
                                          itage. To preserve China’s rich history, Yitzan hosted an exhibition of the 400-year-old tradition of
                                          Fenshui Oiled Paper Umbrellas. Local craftsman and experts were invited to demonstrate their
                                          technique and sell their work. The event not only increased foot traffic in a commercial off-season,
                                          but established Yitzan’s image as a cultural experience.


CAUSE RELATED MARKETING Corporate/Company



SMILE
Centro Properties Group
Glen Waverley, Australia
PROFESSIONAL RECOGNITION:
Lisa Charter, National Marketing Manager, Centro Properties Group

The “Smile” photography competition is a national event, originally launched three
years ago, across a handful of Centro properties. Now expanded to 61 centres,
“Smile” has become the largest community photography competition in Australia. The
contest brands Centro as family-friendly, and appeals to all people and communities,
regardless of ethnicity or cultural beliefs.




                                                            THE LINK YEAR OF THE TIGER ART ODYSSEY
                                                            The Link Shopping Centres
                                                            Hong Kong
                                                            PROFESSIONAL RECOGNITION:
                                                            Karen Ho, Senior Marketing Officer, The Link Management Limited

                                                            Using Mother’s Day as inspiration, Suzhou INCITY Plaza launched the “In
                                                            Mummy In Kids” campaign to promote its unique offering of children and
                                                            women’s wear. The campaign included three events: a mother and child fashion
                                                            show, a storytelling contest and a family photography competition. To promote
                                                            these events, a multi-media campaign, including print, TV and radio was
                                                            launched.




  14
CAUSE RELATED MARKETING Joint Centres


BINDING THE COMMUNITY - AIKYA & BODH
Inorbit, Vashi/Inorbit, Malad
Navi Mumbai, India
OWNED/MANAGED BY: Inorbit Malls India Pvt Ltd.

PROFESSIONAL RECOGNITION:
Kishore Bhatija, CEO, Inorbit Malls India Pvt Ltd., Nishank Joshi, Inorbit Malls India Pvt Ltd

To differentiate Inorbit malls from other centres, two community-focused initiatives were
implememented: Aikya (Community) and Bodh (Learning). Each month, free family
workshops were held and children were given entertaining tours around the mall.
Since its inception over 5,000 people have participated and Inorbit transformed their
image into a positive, caring and community-focused brand.




                                                            CAPITAMALLS ASIA (CHINA) EARTH HOUR
                                                            CapitaMalls Asia
                                                            OWNED/MANAGED BY: CapitaMalls Asia Limited

                                                            PROFESSIONAL RECOGNITION:
                                                            Goh Soon Yong & Marcomon Yong, Chief Executive Officer, CapitaMalls Asia (China);
                                                            Marie Han Yong Qing, Head, Corpcomm & Marcom, CapitaMalls Asia (China); Huang
                                                            Huiai Esther, Senior Executive, Marketing Communications,China, CapitaMalls Asia
                                                            (China)

                                                            To reinforce the message of building a green and sustainable future, Capital Malls
                                                            Asia went beyond just turning off lights for Earth Day 2010. In partnership with ten-
                                                            ants, NGO’s, corporate partners and the government, Capital Malls developed a
                                                            green campaign that promoted nationwide activites like a 10-hour light-off celebra-
                                                            tion, a marathon and a life-size recycable art competition. The program was a huge
                                                            success with over 920,000 participants.


CARA RESPITE CARE HOUSE
Westfield Marion
Oaklands Park, Australia
OWNED BY: Westfield Group            MANAGED BY: Westfield Shopping Centre
                                                 Management Co

PROFESSIONAL RECOGNITION:
Malcolm Creswell, Centre Manager, Westfield Marion; Trevor Hill, Centre Manager,
Westfield Tea Tree Plaza; Alison Pearson, Centre Manager, Westfield West Lakes

Westfield Group’s South Australian centres took on a major community project when
they made plans to build a respite care house for children with disabilities.
Fundraisers were held to raise money for the project, including a charity golf tourna-
ment, gift wrapping and face painting events. Contractors, suppliers, retailers and
community all donated their time, money and supplies in order to make this home a
reality. It is now fully operational and provides 60 children with disabilites and their
families year-round care.


GRAND OPENING, EXPANSION & RENOVATION Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

                                                        1881 HERITAGE - THE GRAND TRANSFORMATION
                                                        1881 Heritage
                                                        Hong Kong
                                                        OWNED BY: Cheung Kong (Holdings) Ltde.       MANAGED BY: Citybase Property
                                                                                                                    Management Ltd.

                                                        PROFESSIONAL RECOGNITION:
                                                        Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Ho Shing, Project Manager,
                                                        Cheung Kong (Holdings) Ltd.

                                                        After winning the bid to renovate the Former Marine Police Headquarters in Hong Kong,
                                                        Cheung Kong built one of Hong Kong’s premier shopping destination. The revitalization
                                                        of the site brought in world-renowned brands and created a unique shopping experience.
                                                        The marketing campaigns for 1881 Heritage immediately established the new centre as
                                                        a high-end destination while maintaining its cultural heritage.


                                                                                                                                           15
QVB RELAUNCH: THE MAGIC LIVES ON
Queen Victoria Building
Sydney, Australia
                                                                         SILVER
OWNED BY: GIC         MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh
Management Services; Kirstie Foord, Group Marketing Manager, QVB/Ipoh;
Sally Austin, Assistant Marketing Manager, QVB/Ipoh

Both a famous shopping centre and Australian cultural icon, the Queen
Victoria Building (QVB), offers a unique shopping environment showcas-
ing 180 International and Australian fashion brands. In 2009, a new
QVB brand campaign was to celebrate QVB’s restoration. The campaign
involved the full spectrum of marketing activities, launched a new brand
identity and successfully enhanced communication across all QVB con-
sumer touch points.


GRAND OPENING, EXPANSION & RENOVATION Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space

                                                        CITY SQUARE MALL OFFICIAL LAUNCH (SINGAPORE)
                                                        City Square Mall
                                                        Singapore
                                                        OWNED/MANAGED BY: City Developments Limited

                                                        PROFESSIONAL RECOGNITION:
                                                        Tan Boon Tuck, Centre Director, City Square Mall; Cindy Low, Marcom Manager, City
                                                        Square Mall; Stan Tay, Senior Marcom Executive, City Square Mall; Shannon Teoh,
                                                        Marcom Executive, City Square Mall; Celest Quek, Marcom Executive, City Square Mall

                                                        City Square Mall, Singapore's first Eco-Mall, opened its doors and celebrated its offi-
                                                        cial launch in March 2010 with a 2-month long "Bursting with Excitement" cam-
                                                        paign. This campaign received an overwhelming response and built a greater
                                                        awareness for the new mall. 1.8 million shoppers visited City Square Mall and expe-
                                                        rienced all the excitement going on for its official launch.




SPRING-SUMMER CELEBRATION AT KORUM
KORUM
Thane, India
OWNED/MANAGED BY: Kalpataru Retail Ventures Pvt. Ltd.

PROFESSIONAL RECOGNITION:
T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita
Dubey, Korum Mall

In preparation for its grand opening, KORUM Malls created FRESH@KORUM, the
theme to announce the arrival of new brands at KORUM and highlight the variety
of product categories available. The spirit and vibrancy of spring was captured
through elements like flowers and butterflies. To bring in the family market, chil-
dren’s programs, such as arts and crafts workshops where held.




                                                NORTHPOINT - THE LAUNCH OF A NORTHERN HEARTBEAT
                                                Northpoint Shopping Centre
                                                Singapore
                                                OWNED/MANAGED BY: Frasers Centrepoint Property Management Services

                                                PROFESSIONAL RECOGNITION:
                                                Dr. Chew Tuan Chiong, Chief Executive Officer, Frasers Centrepoint Asset Management Ltd;
                                                Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond Chan, Senior Manager,
                                                A&P, Frasers Centrepoint Limited; Carrianne Chew, Centre Manager, Frasers Centrepoint Limited;
                                                Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

                                                After a $38.6 million enhancement, “The Launch of a Northern Heartbeat” campaign posi-
                                                tioned Northpoint Shopping Centre as a community hub. The month-long media plan intro-
                                                duced residents and shoppers to the new retail mix, facilities and services. The centre
                                                worked with community partners to plan events and activities for young children and their
                                                families, inluding face painting, animal rides and a tour of the new and dry roof-top play-
                                                ground.


   16
OFFICIAL OPENING: SPRING TO L1FE @ TAMPINES 1
Tampines 1
Singapore
OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management
                                                 (South East Asia) Pte Ltd
PROFESIONAL RECOGNITION:
Lyn Tan, Manager, Centre Management, AsiaMalls Management (South East Asia)
Pte. Ltd.

Tampines 1 opened in April 2009 in a challenging environment amidst stiff com-
petition. With a vision to be a new generation mall for the young and savvy, the
mall inaugurated a creative campaign, “Spring to L1FE”, comprising a series of
unconventional initiatives which included online and guerilla marketing.




                                                         THE LINK WONG TAI SIN PLAZA AND LUNCH CHEUNG PLAZA
                                                         RE-BRANDING AND RE-OPENING LAUNCH
                                                         The Link (Wong Tai Sin Plaza and Lunch Cheung Plaza)
                                                         Kwoloon, Hong Kong
                                                         OWNED/MANAGED BY: The Link Management Limited

                                                         PROFESSIONAL RECOGNITION:
                                                         Karen Ho, Senior Marketing Officer, The Link Management Limited

                                                         Through its Asset Enhancement Initiative, The Link Management Limited has been
                                                         upgrading its shopping centers by renovating the physical structures and enhancing the
                                                         trade mix. Wong Tai Sin Plaza and Lung Cheung Plaza are prime shopping centers of
                                                         The Link. Upon completion of their enhancement initiatives, a series of integrated mar-
                                                         keting communications and public relations plans for re-branding and re-opening
                                                         launch was introduced.



MALL SMILING FACES
Weiyang Mall
Yangzhou City, China
OWNED/MANAGED BY: CapitaMall Asia Limited

PROFESSIONAL RECOGNITION:
Michelle Lee, General Manager, East China, CapitaMalls Asia (China); Deborah Tan, Regional
Head, Marcom, East China, CapitaMalls Asia (China); Xu Zhi Bin, Centre Manager, Weiyang
Mall, Yangzhou, CapitaMalls Asia (China); Eileen Huang, Manger, Marcom, East China,
CapitaMalls Asia (China)

Weiyang Mall’s “Smiling Faces” campaign was conceived to engage the community in
an interactive manner, beyond the conventional advertising and promotional events and
activities. Featuring the top voted smiling faces of residents in the city, it generated strong
support from the government, tenants, as well as the community, and more importantly,
successfully garnered publicity and community outreach for the mall.




                                                          WILLOWS SHOPPING CENTRE GRAND OPENING
                                                          Willows Shopping Centre
                                                          Kirwan, Australia

                                                          OWNED/MANAGED BY: DEXUS Wholesale Property Group

                                                          PROFESSIONAL RECOGNITION:
                                                          Nicole Hickling, Asset & Development Manager, DEXUS Property Group; Leonie Hatfield,
                                                          National Marketing Manager, DEXUS Property Group; Russell Shaw, Portfolio Manager,
                                                          DEXUS Property Group; Glyn Williams, Head of Retail Property Management, DEXUS
                                                          Property Group; Lucy Saker, Marketing Assistant, Willows Shopping Centre

                                                          Willows Shopping Centre launched an $83 million redevelopment in July 2008, at a
                                                          time when other developments in the region withdrew their funding due to the global
                                                          financial crisis. Situated in one of the fastest growing regional areas in Australia, the
                                                          marketing strategy for the redevelopment focused on key components of community,
                                                          communication, customers and sustainability.



                                                                                                                                             17
WOLLONGONG CENTRAL TOP GONG AWARDS 2009
Wollongong Central
Wollongong, Australia

OWNED/MANAGED BY: GPT Wholesale Shopping Centre Fund

PROFESSIONAL RECOGNITION:
Jennifer Di Bartolomeo, Regional Marketing Manager, The GPT Group; Octavia Hammer,
Marketing Manager, Wollongong Central; Louise Raymond, National Marketing Manager, The
GPT Group

After a $27 million refurbishment, Wollongong Central developed a re-launch campaign
that positioned the mall as a community centre. The re-launch campaign was a two week
programme of events that celebrated the people and places of Wollongong. The pro-
gramme ended with the Wollongong Central Top Gong Awards, a grants programme
 designed to encourage, acknowledge and reward the special contributions made by every-
 day Wollongong residents to the community.



                                                WTC MORE’S RENOVATION ‘1+1 = MORE’
                                                wtc more
                                                Hong Kong                                                                  GOLD
                                                OWNED BY: Sun Hung Kai Properties         MANAGED BY: Kai Shing Management Services
                                                                                                      Limited
                                                PROFESSIONAL RECOGNITION:
                                                Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd; Katherine Ho Kuk
                                                Fong, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Kevin Chan Kin Ho,
                                                Assistant Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Edith Wong Ka Ying, Deputy
                                                Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Emmy Leung Yuen Shan, Senior
                                                Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.

                                                In April 2009, wtc more completed a mega revamp that doubled its retail space. The
                                                “1+1=more” campaign strengthened the mall’s new retail image as more than one kind of
                                                shopping experience. The launch of this campaign coincided with the opening of the reno-
                                                vated mall and was implemented with a series of creative marketing activites, such as an art
                                                walk and a fashion show.


GRAND OPENING, EXPANSION & RENOVATION Centres over 500,000 sq. ft. (46,451 m2) of total retail space


THE ONE FASHION CAPITAL
Chadstone - The Fashion Capital
Chadstone, Australia                                                              GOLD
OWNED BY: CFS Retail Property Trust/The Gandel Group      MANAGED BY: Colonial First
                                                          State Global Asset Management
PROFESSIONAL RECOGNITION:
Mardi Ashkine, Marketing Manager, Chadstone - The Fashion Capital; Kate Parker, General
Manager, Marketing, Colonial First State Global Asset Management

Chadstone has always been a fashion leader in Australia, but after its expansion, it has
become one of the world’s top shopping destinations. Before its launch date, Chadstone
released the campaign “The ONE Fashion Capital”, using mixed-media to market their brand
and position Chadstone as an icon in the retail industry. The result was the biggest marketing
campaign undertaken by any mall in Australia, utilizing TV, print, radio and online media.




                                                     DELIGHTING SYDNEY
                                                     Chatswood Chase Sydney
                                                     Chatswood, Australia
                                                     OWNED BY: CFS Retail Property Trust         MANAGED BY: Colonial First Global Asset
                                                                                                 Management
                                                     PROFESSIONAL RECOGNITION:
                                                     Lisa Vaughan, Retail Manager, Chatswood Chase Sydney; Kate Parker, General Manager,
                                                     Marketing, Colonial First State Global Asset Management

                                                     After completing rennovations in June 2009, Chatswood launched a series of five sepa-
                                                     rate campaigns, all under one brand proposition, to communicate the depth of its new
                                                     offerings. The final stage was an opening ‘stylish soiree’ that celebrated the centre’s
                                                     new look and cemented Chatswood’s position in the Syndey retail landscape.




   18
CONSTELLATION: ION ORCHARD’S GRAND OPENING
ION Orchard
Singapore
OWNED BY: Capitaland and Sun Hung Kai Properties          MANAGED BY: Orchard Turn
                                                          Developments Pte Ltd.
PROFESSIONAL RECOGNITION:
Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP
Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien
Yau, AVP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd

With the recent retail overhaul in Singapore, ION Orchard needed to rise above the rest
to win the race to dominate media and public attention. “CONSTELLATION “ was a
series of celebrations to mark ION Orchard’s Grand Opening. The event positioned
ION Orchard as the go-to mall for fashion, food and lifestyle. The event was unlike any
other in Singapore, with music, art, fashion and festivity all combined, creating an unfor-
gettable spectacle.




                                                     MANTRI SQUARE GRAND LAUNCH MARCH 2010
                                                     Mantri Square
                                                     Bangalore, India
                                                     OWNED BY: Mantri Developers Pvt. Ltd. MANAGED BY: Propcare Mall Management India
                                                                                                            Pvt. Ltd
                                                     PROFESSIONAL RECOGNITION:
                                                     Sushil Mantri, Chairman & Managing Director, Mantri Developers Pvt. Ltd.; Jonathan Yach,
                                                     CEO, Propcare Mall Management India Ovt. Ltd.; Jermina Menon, Head - Mall Marketing,
                                                     Propcare Mall Management India Pvt. Ltd.

                                                     Mantri Square, India’s largest mall, was launched in March 2010, with a grand opening
                                                     ceremony and a multimedia marketing campaign. The campaign focused on the apsect
                                                     of being India’s largest shopping centre and oversized billboards were placed around
                                                     the city of Bangalore, prind ads were published in various newspapers and Facebook
                                                     and Twitter campaigns were also implemented.




THE PLACE FOR YOU - MIRDIF CITY CENTRE
Mirdif City Centre
Dubai, United Arab Emirates
                                                                              SILVER
OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION:
Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay
Mehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,
Mirdif City Centre; Peter Newman, Marketing Operations Mgr, Majid Al Futtaim Properties; Yousif
Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre

Mirdif City Centre was taking a chance by opening admist the global recession, but went
ahead with plans to launch on March 2010. The centre launched an aggressive ad cam-
paign just 2 weeks prior to the opening. A unique “Post-it” note campaign was created to
grab the attention of consumers and promote the idea that this new centre was the place for
every shopper.




                                                       COSMOPOLITAN STYLE HEADS NORTH
                                                       Northland Shopping Centre
                                                       Melbourne, Australia
                                                       OWNED BY: CFS Retail Property Trust/The Gandel Group
                                                       MANAGED BY: Colonial First State Global Asset Management

                                                       PROFESSIONAL RECOGNITION:
                                                       Andrew Drivas, Marketing Manager, Northland Shopping Centre; Desi Stepanovic,
                                                       Assistant Marketing Manager, Northland Shopping Centre; Kate Parker, General Manager,
                                                       Marketing, Colonial First State Global Asset Management

                                                       In order to keep up with Northland’s changing trade area and meet consumer
                                                       demands, Northland Shopping Centre underwent a two-year redevelopment. To
                                                       match its new look, Northland launched a campaign that would reposotion it as a
                                                       cosmopolitan centre in the middle of the Northern suburbs. “Style Up” became the
                                                       mantra and the introduction of unique signature events and promotions enhanced the
                                                       stylish, cosmopolitan experience of Northland Shopping Centre.


                                                                                                                                        19
ROBINA TOWN CENTRE - GET INTO IT
Robina Town Centre
Gold Coast, Australia
OWNED/MANAGED BY: QIC

PROFESSIONAL RECOGNITION:
Donna White, National Marketing Manager, QIC

Robina Town Centre underwent a $300 million development that re-positioned
the centre as the premier retail offer in the Gold Coast. A targeted advertising
campaign, “Get Into It” was developed to reflect Robina’s new position. The end
result was the heavy use of black across all communications to give the brand a
depth of quality in a market that was traditionally a very colourful pallet.




                                                         THE BIG SPLASH
                                                         Rockingham Shopping Centre
                                                         Rockingham, Australia
                                                         OWNED BY: CFS/DPIF/Perpetual        MANAGED BY: Colonial First State Global Asset
                                                         Management

                                                         PROFESSIONAL RECOGNITION:
                                                         Sarah Moore, Marketing Manager, Colonial First State Global Asset Management
                                                         Kate Parker, General Manager, Marketing, Colonial First State Global Asset
                                                         Management

                                                         Rockingham Shopping Centre drew inspiration for its post-renovation marketing
                                                         campaign from the coastal lifestyle of its community. The centre held a one-day cele-
                                                         bration, “Perth’s Biggest Beach Party” that launched the most successful pre-
                                                         Christmas sales period that the Centre ever had.



NEW MEDIA Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

I AM GROWING
Wintergarden
Brisbane, Australia
OWNED BY: Industry Super Property Trust (ISPT)     MANAGED BY: Jones Lang LaSalle
                                                                                       SILVER
PROFESSIONAL RECOGNITION:
Karlie Gleeson, Senior Marketing Manager, Wintergarden, Jones Lang LaSalle; Renee Pratten, ISPT
Portfolio Marketing Manager, Jones Lang LaSalle

Designed to keep Brisbane locals informed, the “I Am Growing” campaign was implemented
to share news of the redevelopment with locals as well as provoke a smile and positive associa-
tion for Wintergarden. Capitalising on the sense of ownership Brisbane residents feel towards
Wintergarden, a Facebook strategy to engage the centre’s main target market was strategically
launched.



NEW MEDIA          Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space


                                                     TAMPINES 1 MALL BLOG AND FACEBOOK/TWITTER
                                                     Tampines 1
                                                     Singapore

                                                     OWNED BY: ARMF II (Tampines) Pte Ltd          MANAGED BY: AsiaMalls Management
                                                                                                  (South East Asia) Pte. Ltd.
                                                     PROFESSIONAL RECOGNITION:
                                                     Lyn Tan, Manager, Centre Management (South East Asia) Pte. Ltd.
                                                     Touted as a new generation mall for the young and savvy, Tampines 1 took the lead in
                                                     the new media field by being the first mall in Singapore to have its very own mall blog.
                                                     To date, the mall has published 119 posts within a period of 15 months. Tampines 1
                                                     regularly updates its Facebook and Twitter accounts. As numbers continue to grow, pro-




  20
NEW MEDIA Centres over 500,000 sq.ft. (46,451 m2) of total retail space

CREATING A SHOPPING CENTRE CULTURE ONLINE
Colonial First State Global Asset Management
Chadstone, Australia
MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:
Nicky Ginger, National Marketing Research & Strategy Manager, Colonial First State
Global Asset Management; Emma Mathews, National Marketing Communications
Manager, Colonial First State Global Asset Management

Through and innvovative digital marketing platform, Colonial First Sate Global Assest
Management created an online culture for their centres to enhance consumer relation-
ship. Two distinct themes were developed, “Shopping Insider “ and “Buy Smart”, to
engage customers, increase sales and create a culture in which the shopping centre is
an important part of the community.




                                                   ION Orchard
                                                   ION ORCHARD’S DIGITAL EDGE
                                                                                                                                GOLD
                                                   Singapore
                                                   OWNED BY: Capitaland and Sung Hung Kai Properties         MANAGED BY: Orchard Turn
                                                                                                             Developments Pte Ltd
                                                   PROFESSIONAL RECOGNITION:
                                                   Soon Su Lin, CEO, ION Orchard/ Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP
                                                   Marketing Communications, Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing
                                                   Communications, ION Orchard/Orchard Turn Developments Pte Ltd

                                                   ION Orchard Mall decided very early on that digital marketing will play an instrumental
                                                   role in its marketing communications plan. A range of new media initiatives, including
                                                   Facebook, Twitter and an iPhone a were used to engage its tenants and shoppers more
                                                   closely than ever. Through these initiatives, ION Orchard seeks to establish itself as a
                                                   dynamic up-to-date venue, setting the scene for retailers in Singapore.



NEW MEDIA          Corporate/Company



DIGITAL PRESENCE REVITALISATION PROGRAM 2009
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

AMP Capital Shopping Centres recognized the importance of digital media as a means to
promote their offering. Now fully implemeted, AMP’s online presence has been a key
enabler in the repositioning of their centres as cutting edge, unique, must-visit shopping des-
tinations. Furthermore, this programme was also successful in delivering above and beyond
its set objectives, achieving a total return on investment of 1:10 (39% greater than the set
target).




                                                                 ONLINE RETAILER PRODUCT GUIDE
                                                                 AMP Capital Shopping Centres
                                                                 Sydney, Australia
                                                                 PROFESSIONAL RECOGNITION:
                                                                 Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

                                                                 In light of the shift to digital media, AMP Capital Shopping Centres repsond-
                                                                 ed with their Online Retailer Product Guide, an innovative digital solution to
                                                                 support retailers in promoting their products and services. A comprehensive
                                                                 extension of the traditional product guide, this facility takes customization to
                                                                 a new level, as it seeks to create engagement, add an element of quirky fun,
                                                                 and provide a completely customized product set to each user.




                                                                                                                                           21
NEIGHBOURHOODNET
Mirvac,                                                  SILVER
Sydney, Australia
PROFESSIONAL RECOGNITION:
Setarah Ferdousian, National Retail Projects &
Online Manager

NeighbourhoodNet is more than just an online notice board, it is a gateway to
local knowledge and an interactive and effective means of communication. Each
Mirvac shopping centre provides a public notice board on which customers can
display information relating to personal items they may have for sale, school or
sporting events and special interest groups. NeighbourhoodNet is a unique ini-
tiative, one that has allowed the centre’s customer to connect and engage in a
virtual environment specific to their needs.


NEW MEDIA Joint Centres
                                            CSFGAM CELEBRATES STYLISH WOMEN
                                            Queens Plaza
                                            Brisbane Australia
                                            OWNED BY: CFX Trust        MANAGED BY: Colonial First State Global Asset Management

                                            PROFESSIONAL RECOGNITION:
                                            Mardi Ashkine, Marketing Manager, Chadstone / CFSGAM; Lisa Vaughan, Marketing Manager,
                                            Chatswood / CFSGAM; Emma Chettleburgh, Marketing Manager, QueensPlaza / CFSGAM; Kate
                                            Parker, General Manager, Marketing, Colonial First State Global Asset Management; Emma Mathews,
                                            National Marketing Communication Manager, Colonial First State Global Asset Management

                                            In April 2010, QueensPlaza, Chadstone and Chatswood Chase embraced the digital arena by
                                            unveiling the “Search for Stylish Women” promotion. Leveraging InStyle magazine’s “Women of
                                            Style” event, the centres created a dialogue with customers where they dictated the terms. The
                                            “Search for Stylish Women” gave customers the opportunity to share their thoughts and values
                                            about women in their lives.



PUBLIC RELATIONS             Centres over 500,000 sq. ft. (46,451m2) of total retail space


QVB RELAUNCH CAMPAIGN
Queen Victoria Building
Sydney, Australia
OWNED BY: GIC          MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services

In 2009, a campaign was launched to celebrate the refurbishment of the Queen Victoria
Building. The brand was based on positioning QVB as a contemporary and iconic shop-
ping destination in the heart of Sydney and to demonstrate the truly unique shopping
experience. The relaunch tagline ‘The Magic Lives On’ was developed to drive con-
sumers’ emotional connection with the brand, capturing the heritage of the QVB and the
current contemporary shopping experience.




                                            CHADSTONE UNVEILS AN AUSTRALIAN FIRST
                                            Chastone - The Fashion Capital
                                            Chadstone, Australia
                                            OWNED BY: CFS Retail Property Trust/The Gandel Group       MANAGED BY: Colonial First
                                                                                                       State Global Asset Management
                                            PROFESSIONAL RECOGNITION:
                                            Nicole Wilson, National Development Marketing Manager, Colonial First State Global Asset
                                            Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

                                            The redevelopment of Chadstone changed the face of the Australian retail and gave shoppers a
                                            luxury mall with 12 of the world’s most presitgious luxury labels. Through a carefully crafted pub-
                                            lic relations campaign, Chadstone managed to secure coverage across television, radio, digital
                                            and print over a 6-month period.




   22
CELEBRATING AN ECO-FRIENDLY ANNIVERSARY
WITH COOPER BIKES
Langham Place
Kowloon, Hong Kong                                                           SILVER
OWNED BY: Champion REIT         MANAGED BY: Eagle Property
Management (CP) Ltd.

PROFESSIONAL RECOGNITION:
Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung, Senior
Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing Manager,
Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager, Eagle Property
Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle Property Management
(CP) Ltd.

Celebrating its 5th anniversary this year, Hong Kong’s stylish ultra-modern Langham Place
Mall joined hands with Cooper Bikes of England to promote a classy new eco-friendly
lifestyle to young, brand-conscious Hong Kong shoppers. The partnership generated substan-
tial positive media coverage for the mall, with 25 in print, 13 online, 4 feature stories and 1




                                                        Pavilion Kuala Lumpur
                                                        INTERNATIONAL KOLAM FESTIVAL
                                                        Kuala Lumpur, Malaysia
                                                                                                                             GOLD
                                                        OWNED BY: Urusharta Cemerlang Sdn Bhd         MANAGED BY: Kuala Lumpur Pavilion
                                                        Sdn Bhd

                                                        PROFESSIONAL RECOGNITION:
                                                        Joyce Yap, CEO Retail, Pavilion Kuala Lumpur; Kung Suan Ai, GM Marketing, Pavilion
                                                        Kuala Lumpur

                                                        Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination
                                                        in Bukit Bintang, the main shopping district and tourist hub of Kuala Lumpur. To
                                                        reinforce its commitment to promoting the arts and culture, Pavilion KL organized
                                                        an International Kolam Festival. The event generated significant positive publicity
                                                        and cemented the centre as a community space, not just a shopping centre.



PUBLIC RELATIONS            Corporate/Company

CONTAMINATION CRISIS MANAGEMENT
AMP Capital Shopping Centres
Sydney, Australia

PROFESSIONAL RECOGNITION:
Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital
Shopping Centres

AMP Captial Shopping Centres found itself in the middle of a crisis when potentially
carcinogenic soil contamination was discovered. AMP needed to do major damage
control and quickly implemented an extensive communication and PR strategy to
inform the community and all stakeholders and to reassure all that the mall was safe.
Fact sheets were provided to community and retailers on the situation and chemical,
as well as an afternoon session for concerned members of the community. By being
open and honest, AMPCSC was able limit the effects of this crisis.


                                              GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHI-
                                              LOSOPHY
                                              Ayala Malls Group
                                              Makati City, Philippines

                                              OWNED/MANAGED BY: Ayala Land, Inc.                                                SILVER
                                              PROFESSIONAL RECOGNITION:
                                              Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls
                                              Group/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls
                                              Group/Ayala Land, Inc; Catherine R. Bengzon, Senior Division Manager, Ayala Malls Group/Ayala
                                              Land, Inc.;
                                              Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala Land, Inc.

                                              As part of their commitment to environmental sustainability, Ayala Malls launched “Greenology: the
                                              Art and Science of Going Green”. Such areas as fashion, sports, and public art became innovative
                                              platforms to promote the cause of environmental sustainability. Ayala Malls partnered with its mer-
                                              chants and designers to create eco-chic totes and clothing that did not only promote earth-friendly
                                              products, but supported six social communities and contributed to the World Wide Fund for Nature.

                                                                                                                                        23
SCP BRAND CONFERENCE
SZITIC Commercial Property Co., Ltd.
Shenzen, China
PROFESSIONAL RECOGNITION:
HaiQun Zhu, Vice President, SZITIC Commercial Property Co., Ltd.; Fion Hui, GM of Business
Management Dept., SCP; Jacklyn Chen, Marketing Director, SCP; Lisha Li, Marketing Supervisor,
SCP

SZITIC Commercial Properties Co. Ltd. (SCP) is a professional company in commercial real
estate development and management. The SCP Brand Conference, entitled “Glorious Liftoff
Infused with Innovation”, offered a display of the brand new development strategies after an
image and commercial makeover of SCP’s three key brands through an integrated marketing
tactic.




SALES PROMOTION & EVENTS Centres less than 150,000 sq. ft (13,935 m2) of total retail space

                                                      THE TRIUMPH OF 1881 HERTIAGE
                                                      1881 Heritage
                                                      Hong Kong
                                                      OWNED BY: Cheung Kong (Holdings) Ltd.      MANAGED BY: Citybade Property
                                                      Management LTD.

                                                      PROFESSIONAL RECOGNITION:
                                                      Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,
                                                      Cheung Kong (Holdings) Ltd.

                                                      Situated in the bustling district of Tsim Sha Tsui, 1881 Heritage represents one of the
                                                      most exciting redevelopment projects in Hong Kong’s history, blending heritage and
                                                      conservation education with shopping, dining and entertainment. The promotion cam-
                                                      paign focused on targeting consumer, cultural and tourist sentiment.




CONNOISSEURS
Cherrybrook Village
Cherrybrook, Australia
OWNED/MANAGED BY: Mirvac Property Trust

PROFESSIONAL RECOGNITION:
Tanya Coert, Marketing Manager, Cherrybrook Village - Mirvac

To assist retailers, increase market share and retain customer loyalty, Cherrybrook Village
launched the “Connoisseur Food Lover” programme that tapped into the centre’s greatest
strength – fresh food. The Connoisseurs Club was launched with a special weekend called
“A Food Affare”. The main event was the Connoisseurs Kitchen, where centre retailers
highlighted their premium offer and services with samples and tastings.




SALES PROMOTIONS & EVENTS Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space


                                                      CAPGETIR
                                                      Capitol Shopping Centre
                                                      Istanbul, Turkey
                                                      OWNED BY: Tursoy Otelcilik Ve Tur. Yat. A.S. Mesa Mesken San     MANAGED BY: Capitol
                                                      Alisveris Hizmetleri Tic. A.S.

                                                      In 2009, Capitol Shopping Center in Istanbul began an innvoative project that aimed
                                                      to increase customer satisfaction. The CAPGETIR program is based on the idea that
                                                      when a shopper cannot find what they want in his or her size/color, the product can
                                                      be delivered to the centre from other stores in Istanbul within two hours. During that
                                                      waiting period, the customer can watch movies in the centre’s cinema or continue shop-
                                                      ping at the other retail stores. This initiative not only improved customer service, but
                                                      also generated increased sales.




  24
CRAZY TOM AND JERRY SALES PROMOTION
HuiYang One City Plaza
HuiZhou, China
OWNED/MANAGED BY: SZITIC Commercial Property Co., Ltd.

PROFESSIONAL RECOGNITION:
Wenbin Lin, Center Manager, HuiYang One-City Plaza; Fion Hui, GM of Business
Management Dept., SZITIC Commercial Property Co., Ltd.; Jiankun Wang, Marcom
Executive, HuiYang One-City Plaza; Xing Yuan, Marcom Executive, HuiYang One-City Plaza

Huiyang One City Plaza is located at the commercial hub of Danshui district of
Huiyang and is the first integrated shopping mall in the area. The “Crazy Tom and
Jerry” sales promotion included three key events: drama performance of Tom and Jerry;
Throw a Dice to Win a Prize; and Buy 1 Get 1 Free with RMB50 food coupon. The
event had the record high customer flow per day since opening. The huge number of
consumers boosted sales, especially on food and beverages.




                                                       TOON TOWN
                                                       Oberoi Mall
                                                       Mumbai, India
                                                       OWNED/MANAGED BY: Oberoi Mall Pvt Ltd Oberoi Realty

                                                       PROFESSIONAL RECOGNITION:
                                                       Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi
                                                       Mall Pvt Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr
                                                       Manager - Marketing, Oberoi Mall Pvt Ltd

                                                       Oberoi Mall is a preferred destination for fun, food, fashion and films in suburban
                                                       Mumbai. "Toon Town" was a unique summer event which included activities for chil-
                                                       dren and assured rewards for the shoppers. The event brought together famous car-
                                                       toon characters "Hello Kitty", "Doraemon", "Garfield", and "Archie" for the first
                                                       time in India, all under one roof.




QUEENSPLAZA - "IT'S SOIREE TIME!"
QueensPlaza
Brisbane, Australia
OWNED BY: CFX Trust       MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:
Emma Chettleburgh, QueensPlaza/CFSGAM; Kate Parker, Colonial First State Global Asset
Management

In 2009, in the face of economic uncertainty, QueensPlaza unleashed a sales-driving event.
Representing true fashion royalty, QueensPlaza brought the “Three Weeks with Coco Chanel”
photographic exhibition to Brisbane. QueensPlaza maximised on this opportunity with a VIP
Shopping Event to launch the event and a gift with purchase promotion. The campaign “It s
Soiree Time!” delivered on all fronts, ensuring QueensPlaza was the first choice.




                                                   TREASURE AWAITS
                                                   Subang Parade Shopping Centre
                                                   Selangor, Malaysia

                                                   OWNED/MANAGED BY: Hektar Premier Sdn Bhd

                                                   PROFESSIONAL RECOGNITION:
                                                   Phoster Sageh, Assistant Marketing Manager, Subang Parade/Hektar Group; Izwan Abdullah,
                                                   Senior Marketing Executive, Subang Parade/Hektar Group; Farah Amran, Marketing
                                                   Executive, Subang Parade/Hektar Group; Fernie Yong, Marketing Executive, Subang
                                                   Parade/Hektar Group

                                                   As the global financial crisis dominated the media headline and retailer sentiment
                                                   towards trade declined, Subang Parade knew that the annual Mega Sale activity in
                                                   2009 would need to be something different in order to raise traffic, maintain high sales
                                                   increases and retailer morale. The concept of ‘escapism’ was confirmed as a theme to
                                                   enable shoppers to escape their personal financial worries and enjoy the leisure outlet of
                                                   shopping.


                                                                                                                                         25
SALES PROMOTIONS & EVENTS                   Centres over 500,000 sq. ft. (46,451 m2) of total retail space

GREAT LEADERS AND THE ROAD TO MODERNITY - CHINA’S
60TH NATIONAL DAY CELEBRATIONS AT APM
apm
Kowloon, Hong Kong
OWNED BY: Sun Hung Kai Real Estate Agency Limited      MANAGED BY: Kai Shing
                                                       Management Services Limited
PROFESSIONAL RECOGNITION:
Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager-
Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior
Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

To celebrate the 60th anniversary of the establishment of the People’s Republic of
China, apm mall came up with a unique event that would drive traffic to the centre.
Life-size wax images of China’s greatest leaders, a high-performance robot and 1,000
historical relics were exhibited in the mall.



                                                            CITY CELEBRATIONS
                                                            Bahrain City Centre
                                                            Manama, Bahrain
                                                            OWNED/MANAGED BY: MAF Properties

                                                            PROFESSIONAL RECOGNITION:
                                                            Ray Scott, General Manager, Bahrain City Centre; Karen Payne, Marketing
                                                            Manager, Bahrain City Centre

                                                            A year after its grand opening, Bahrain City Centre was in the final stages of
                                                            completing its two unique features, an indoor/outdoor waterpark and Bahrain’s
                                                            largest cinema. Despite much anticipation, the centre needed to maintain excite-
                                                            ment and momentum. Bahrain’s largest-ever mall “Shop and Win” competition
                                                            was organzied, offering customers the chance to win over US $170,000 in
                                                            mall vouchers. A flexible campaign was used to drive sales and announce the
                                                            waterpark and cinema opening once the dates were confirmed.




AROUND THE WORLD IN 80 DAYS
Bawadi Mall
Al Ain, United Arab Emirates
OWNED BY/MANAGED BY: Nael & Bin Harmal Investment Co. LLC

PROFESSIONAL RECOGNITION:
Bashar Tamimi, General Manager, Bawadi Mall; Khalid Shraim, Marketing Manager,
Bawadi Mall

Having had its grand opening in April 2009, Bawadi Mall needed more than just an
average promotional campaign to establish its position in the competive market. The
“Around the World in 80 Days” promotional programmes and events focused on
stage entertainment for the whole family. The impact was largely postive and the
unique and entertaining programme gave consumers an exciting experience.




                                              LIFESAVER SALE
                                              Bayside Shopping Centre
                                              Frankston, Australia
                                              OWNED BY: CFS Retail Property Trust       MANAGED BY: Colonial First State Global Asset
                                                                                                    Management
                                              PROFESSIONAL RECOGNITION:
                                              Gabe North, Marketing Manager, Bayside Shopping Centre/CFSGAM; Stephanie Kupsch,
                                              Assistant Marketing Manager, Bayside Shopping Centre/CFSGAM; Laura O'Keeffe, Marketing
                                              Coordinator, Bayside Shopping Centre/CFSGAM; Richard Devlin, Centre Manager, Bayside
                                              Shopping Centre/CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State Global
                                              Asset Management

                                              To springboard into the Christmas season, Bayside Shopping Centre abandoned traditional
                                              Christmas launch plans in favour of a two day “Lifesaver Sale” to help lift the mood instilled
                                              by the global financial crisis. Bayside’s “Lifesaver Sale” & “Saving Your Wallet this
                                              Christmas” rejected santa sleighs and conventional Christmas accoutrements, opting instead
                                              for inflatable life rings, buckets, spades, beach balls and roaming lifesavers - providing the
                                              backdrop for two days of pre-Christmas promotion.


  26
COULD YOU SPEND $10,000 IN 10 MINUTES?
Broadway Shopping Centre
Sydney, Australia
OWNED BY: Mirvac Real Estate/Perron Investments     MANAGED BY: Mirvac
                                                    Real Estate
PROFESSIONAL RECOGNITION:
Fran Bickmore, Assistant Marketing Manager, Broadway Shopping Centre (Mirvac
Real Estate)

Broadway Shopping Centre provided customers with the chance to win a once
in a lifetime opportunity to win $10,000 cash to be spent in 10 minutes! The
buzz of this campaign drove Broadway to reach record sales growth and
entries.




                                                        CENTRO’S $1 MILLION DRAW & LUCKY DIP
                                                        Centro Colonnades
                                                        Adelaide, Australia
                                                        OWNED/MANAGED by: Centro

                                                        PROFESSIONAL RECOGNITION:
                                                        Kate Muecke, Marketing Manager, Centro Colonnades

                                                        An aggressive sales promotion was developed to ensure Centro Colonnades was
                                                        the prefrred shopping destination during the Christmas season. It was decided that
                                                        in the current economic climate, what could be bigger than the chance to win
                                                        AUS$1 million? The promotion ran for a one-month period commencing on
                                                        Christmas Eve and cemented Centro’s position as the only place to shop for the
                                                        holidays.




GOLDEN WEEK HAPPY SALE
Langham Place
Kowloon, Hong Kong
OWNED BY: Champion REIT         MANAGED BY: Eagle Property Management (CP) Limited

PROFESSIONAL RECOGNITION:
Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung,
Senior Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing
Manager, Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager,
Eagle Property Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle
Property Management (CP) Ltd.

Faced with declining retail sales across Hong Kong, Langham Place Mall was determined
to make a mark in the 2009 October Golden Week season. Their marketing team came
up with an unprecedented sales stimulant; a rare mall-wide sale where Mainland China
visitors and local consumers were offered an opportunity to boost their shopping dollars
tremendously.




                                                    SANTA’S MAGICAL VILLAGE
                                                    Mal Taman Anggrek
                                                    Jakarta, Indonesia

                                                    OWNED BY: Mulia Group         MANAGED BY: PT. Mulia Intipelangi
                                                    PROFESSIONAL RECOGNITION:
                                                    Justin Chew, General Manager, Mal Taman Anggrek

                                                    During the 2009 Christmas season, Mal Taman Anggrek created a “Santa’s Magical
                                                    Village” event. The main concept of the event was a combination of entertainment
                                                    from an automated puppet show, various stage performances aimed at kids and fam-
                                                    ilies all of which was supported by selling activity from sponsors who offered various




                                                                                                                                      27
IT’S A WONDERLAND
Mid Valley Megamall
Kuala Lumpur, Malaysia
OWNED BY: IGB Corporation Bhd.        MANAGED BY: Mid Valley City Sdn. Bhd.

PROFESSIONAL RECOGNITION:
Daniel Yong, Executive Director, Mid Valley City Sdn. Bhd.; Rennie Lee, General
Manager, Mid Valley City Sdn. Bhd.; Ko Chai Huat, Director of Design, Mid Valley City
Sdn. Bhd.; Jess Loo, Head of Advertising and Promotions, Mid Valley City Sdn. Bhd.

Mid Valley Malls “Alice in Wonderland” event was held during the school holiday in
March to target the family audience. The event was introduced to generate extensive
public interest and to create brand exposure for retailers. A live scene from the
movie was re-created to enrich shopper experience. Fun-filled events such as a chil-
dren’s tea party and dance shows were also held to excite shoppers.




                                                       SM MALL OF ASIA - PHILIPPINE INTERNATIONAL
                                                       PYROMUSICAL COMPETITION
                                                       SM Mall of Asia
                                                       Pasay, Philippines
                                                       OWNED BY: SM Prime Holdings Inc.           MANAGED BY: Shopping Center
                                                                                                              Management Corporation
                                                       PROFESSIONAL RECOGNITION:
                                                       Hans Sy, President, SM Prime Holdings Inc.; Annie Garcia, President, Shopping Center
                                                       Management Corporation; Steven Tan, Assistant Vice-President for Operations, SM Mall of
                                                       Asia/Shopping Center Management Corporation

                                                       SM Mall of Asia has successfully co-produced, with Platinum Fireworks, The First
                                                       Philippine International Pyromusical Competition last February to March 2010. This
                                                       event gathered the best pyrotechnic artists representing eight different countries
                                                       around the world, all made possible by the mall’s unique bayside location and top-
                                                       notch amenities.




                                                                            GOLD
SM NORTH EDSA SKY GARDEN SAFARI ADVENTURE
SM North EDSA
Quezon City, Philippines
OWNED BY: SM Group of Companies          MANAGED BY: Shopping Centre
                                                     Management Corportation
PROFESSIONAL RECOGNITION:
Ruby Ann Reyes, AVP - Marketing, Shopping Center Management Corporation

The Sky Garden Safari Adventure is SM North EDSA’s main summer event. Featuring
several lifelike, mechanized jungle animals, it also showcased live animals on week-
ends, photo-ops, kids activities, African fire and tribal dancers, educational guided
tours with audio and Braille for persons with disabilities and each day it ended with a
Skytacular Fireworks display. The event drew record crowds and help SM North EDSA
corner the highly sought family market.




                                                      Sunway Pyramid Shopping Mall
                                                      MAGNIFIQUE CHRISTMAS
                                                      Petaling Jaya, Malaysia
                                                      OWNED BY: OSK Trustees Berhad.          MANAGED BY: Sunway REIT Management Sdn.
                                                      Bhd.

                                                      PROFESSIONAL RECOGNITION:
                                                      Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan,
                                                      CEO, Sunway Pyramid Shopping Mall; Kevin Tan, COO, Sunway Pyramid Shopping Mall;
                                                      Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

                                                      Sunway Pyramid celebrated a unique French-themed Christmas to invite various ethnici-
                                                      ties to taste Christmas from a different cultural perspective. Imagine a grand gateway
                                                      greeting you into a marvellous French-inspired courtyard replicating the 1900s, a giant
                                                      rotating windmill, lavishly red theatre-like stage filled with hundreds of intermitting ping
                                                      pong bulbs, and most importantly, Christmas trees..




  28
TAI PO MEGA MALL SUMMER ADVENTURE 2009
Tai Po Mega Mall
Hong Kong
OWNED BY: Sun Hung Kai Real Estate Agency Limited        MANAGED BY: Kai Shing
                                                         Management Services Limited
PROFESSIONAL RECOGNITION:
Maureen Fung, General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Michelle
Lee, Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Janet Wong,
Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Shirley Li, Senior
Promotion Manager, Sun Hung Kai Real Estate Agency Limited; Bonald Chan, Senior Promotion
Manager, Sun Hung Kai Real Estate Agency Limited

Amid the global economic crisis, Tai Po Mega Mall fought back with a vigorous multi-
faceted sales and promotional events campaign in the summer of 2009. The use of an
appealing summer theme of Jungle adventure and a unique reptile and beetle exhibition
were further strengthened by some of Taiwan’s most popular singers whose appearances
generated widespread media exposure and attracted large numbers to the mall.


                                                   THE 2ND XIDAN JOYCITY INTERNATIONAL FOOD FESTIVAL
                                                   XiDan JoyCity
                                                   Beijing, China                                                             GOLD
                                                   OWNED BY: COFCO Commercial Property Investment Co., Ltd.       MANAGED BY:
                                                                                                                  Beijing Jing Xi Jun
                                                                                                                  Property Development
                                                   PROFESSIONAL RECOGNITION
                                                   Shu Wei Wang, GM, XiDan JoyCity; Jun Li, Depurty GM, XiDan JoyCity; Li Hua Cui,
                                                   GM Assistant, XiDan JoyCity; Wu Yue, GM Assistant, XiDan JoyCity; Dinah Chan,
                                                   Director Gedy Communications

                                                   The 2nd XiDan International Food Festival was organized to boost traffic, attract
                                                   young, active shoppers and stimulate purchases during the low season. A creative
                                                   theme of "Gourmet United Nations" added international and trendy flavors to local
                                                   Chinese shopping areas. High impact visual images, a distinguished interactive
                                                   programme, Chinese Gourmet Performance, and a Guinness World Record of mak-
                                                   ing the largest bean mosaic overwhlemed shoppers during those 3 weeks.



SALES PROMOTIONS & EVENTS                     Corporate/Company


AYALA MALLS’ A-LIST WISH LIST PROMO
Ayala Malls Group                                                             SILVER
Makati City, Philippines
PROFESSIONAL RECOGNITION:
Marivic Añonuevo, Senior Vice President & Ayala Malls Group Head,
Ayala Malls Group; Rowena Tomeldan, Ayala Malls Group Vice
President & COO, Ayala Malls Group; Myrna Fernandez, Ayala Malls Assistant Vice
President, Ayala Malls Group; Catherine Bengzon, Ayala Malls Senior Division Manager,
Ayala Malls Group; Maricris Bernardino, Ayala Malls Group Marketing Manager, Ayala Malls
Group

Combining the limited advertising and promotion budgets of six malls, Ayala Malls
Group courageously launched a large, ambitious “A-List Wish List” promotion. Twelve
dream shopping experiences were created to represent the aspirations and desires of the
customer, giving the promotion a unique and exciting character.



                                            WESTFIELD SPRING/SUMMER 2009 - "FIND YOUR LOOK"
                                            Westfield National Marketing
                                            Sydney, Australia

                                            PROFESSIONAL RECOGNITION:
                                            Katrina Ang, Marketing Manager, Westfield Fashion Marketing Team; Dana Ridge, Marketing
                                            Manager, Westfield Fashion Marketing Team; Briana Cross, Marketing Executive, Westfield Fashion
                                            Marketing Team; Amy Cleary, Marketing Executive, Westfield Fashion Marketing Team

                                            Westfield’s “Find Your Look” campaign was aimed at inspiring and guiding women on what’s in,
                                            how to wear it and where to get it. This strategy was implemented through one-on-one fashion
                                            consultations, hosting style sessions and fashion events, giving inspiration and advice online, as
                                            well as advertising support that communicated the campaign message to the public. Over 2
                                            months, the activity was implemented across 30 centres.




                                                                                                                                         29
SALES PROMOTIONS & EVENTS                    Joint Centres

IN SEASON
Colonial First State Global Asset Management Malls
Australia
MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION:
Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset
Management

In 2009, Colonial First State Global Asset Management (CFSGAM) developed a fashion
and beauty program focused on stimulating sales. “In Season” was a multi-dimensional
campaign delivered across all levels to achieve results on a national scale. The customer-
centric programme delivered the holy grail of integration: alignment to the season, cus-
tomer and then product.


                                                     A SMART SOLUTION TO CHANGING CONSUMER BEHAVIOUR
                                                     Colonial First State Global Asset Management Malls
                                                     Australia
                                                     MANAGED BY: Colonial First State Global Asset Management

                                                     PROFESSIONAL RECOGNITION:
                                                     Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
                                                     Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
                                                     Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global
                                                     Asset Management

                                                     Colonial First State Global Asset Management (CFSGAM) took a long term approach in
                                                     providing experiences for customers to shop smarter and drive loyalty. The multi-chan-
                                                     neled programme supported retailers and drove shoppers to the mall. Products were tai-
                                                     lored to appeal to two levels of assets (Buy-Smart and Shopping Insider), allowing CFS-
                                                     GAM to efficiently talk to the right customers with the right messages.



TAKE A STROLL IN THE GARDENS OF FRASERS
CENTREPOINT MALLS
Fraser Centrepoint Malls
Singapore
MANAGED BY: Frasers Centrepoint Property Management Services
                                                                          SILVER
PROFESSIONAL RECOGNITION:
Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond
Chan, Senior A&P Manager, Frasers Centrepoint Limited; Andre Lobo,
Senior A&P Manager, Frasers Centrepoint Limited; Sheila Soh, A&P Manager, Frasers
Centrepoint Limited; Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

Singapore has been promoting the vision of creating a “First World Oasis” - a Garden City
with good infrastructure that draws investors from abroad. Sharing the same vision, Frasers
Centrepoint Malls (FCM) partnered with National Parks Board to organise the first ever
major landscape and floristry event in shopping malls. Building on the concept of green
spaces in urban communities, FCM led the trend with the help of landscape companies to
create designer gardens at 5 of its malls.

                                                 PRESERVING AUSTRALIA’S NATURAL BEAUTY
                                                 Colonial First State Global Asset Management
                                                 Chadstone, Victoria, Australia
                                                 MANAGED BY: Colonial First State Global Assest Management

                                                 Professional Recognition:
                                                 Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
                                                 Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
                                                 Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset
                                                 Management

                                                 Capitalising on a time when consumers are at their most charitable, Colonial First State
                                                 Global Asset Management (CFSGAM) implemented a campaign to provide shoppers with a
                                                 unique opportunity to positively impact the environment. CFSGAM introduced Australia’s
                                                 first biodegradable gift card. Complemented by a charitable partnership with the Australian
                                                 Conservation Foundation (ACF), CFSGAM took the simple gift card concept to create an
                                                 innovative environmental preservation campaign that embraced and promoted Australian
                                                 beauty.


  30
INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

POINT COOK TOWN CENTRE - QUADRANT 4                             Total Retail Space: 112,547 sq. ft.
Point Cook, Australia                                           Number of Stores: 63

PROFESSIONAL RECOGNITION:
Owner/Management/Developer/Leasing Company:               Walker Corporation        SILVER
Design/Production Architect/Graphic Designer:             Architecture HQ
Lighting Designer:                                        NDY
General Contractor:                                       Hacer Group
Finance Company:                                          Westpac St. George

Point Cook Town Centre Quadrant 4 was envisoned to be a true lifestyle centre, bringing together
community and local environment. The goal of the design concept was to echo Australia’s iconic
environment. A waterway, reedy wetland, natural timber and stone all come together in form and
function.


INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space
                                            TAMPINES 1                                                        Total Retail Space: 266,135 sq. ft.
                                            Singapore                                                         Number of Stores: 180

                                            PROFESSIONAL RECOGNITION:
                                            Owner/Developer:                                     ARMF II (Tampines) Pte Ltd
                                            Management/Leasing Company:                          AsiaMalls Management (South East Asia) Pte Ltd
                                            Design Architect:                                    Architects 61 Pte Ltd
                                            Production Architect/Lighting Designer/Finance:      Nil
                                            Graphic Designer:                                    Fitch Design Pte Ltd
                                            General Contractor:                                  Kim Seng Heng Engineering Construction Pte Ltd

                                            Tampines 1 was envisioned to be a multi-dimensional and interactive mall, paving the way for
                                            fashion trends, dining styles and lifestyle options for the young, energetic and vivacious. The
                                            design of the mall focused on connectivity, visual appeal and an exciting retail mix. The retail
                                            team sourced for the best among the retail players, bringing in new and popular retail and din-
                                            ing options.



YITAN HOLIDAY PLAZA                                      Total Retail Space: 470,514 sq. ft.
Shenzen China                                            Number of Stores: 173

PROFESSIONAL RECOGNITION:
Owner:                                        Shenzhen Yitian Group Co., Ltd.
Management/Development/Leasing/Finance:       Yi Tian Commercial Management Co., Ltd.
Design Architect:                             Laguarda.Low Architects
Production Architect/General Contractor:      China State Construction International,Co., Ltd.
Graphic Designer:                             FD2S
Lighting Designer:                            Bliss Fasman Lighting Design

Holiday Plaza is one of the first modern-style mixed-use projects in Shenzen, with a shop-
ping centre, hotel, offices and a cinema. The centre was designed to mimic a cruise ship,
conveying the theme of holiday and vacations. By keeping the interior design neutral and
modern, this shopping centre will withstand transisitions in trends and can suit a wide
range of tenants for long-term success.


INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres over 500,000 sq. ft. (46,451 m2) of total retail space

                                                                                       GOLD
                                               AEON LAKE TOWN                           &            Total Retail Space: 2.349.280 sq. ft.
                                               Koshigaya, Japan                                      Number of Stores: 565
                                                                                   SUSTAINABLE
                                                                                     DESIGN
                                               PROFESSIONAL RECOGNITION:
                                               Owner:                                WINNER Mitsubishi UFJ Trust and Banking Corporation
                                               Management/Development/Leasing Company:              Aeon Retail Co., Ltd/Aeon Mall Co.Ltd
                                               Design Architect/Graphic & Lighting Designer:        Semba Corporation/Obayashi Corporation
                                               Production Architect/General Contractor:             Obayashi Corporation
                                               Finance Company:                                     Moj LLC.

                                               Tagged as the “Mall of Japan”, AEON Laketown is the largest shopping centre in Japan.
                                               The centre is also paving the way for more eco-friendly malls with many green technologies
                                               like photovoltaic solar panels, a hybrid gas-eco airconditioning system and a high-speed
                                               charging station for electric cars, making AEON the only true eco-friendly shopping centre.



                                                                                                                                           31
MOZO WONDERCITY
Nagoya, Japan
                                                 Total Retail Space: 1,058,050 sq. ft.
PROFESSIONAL RECOGNITION:                        Number of Stores: 240
Owner/Developer/Finance Company:       Mitsubishi Corporation
Management/Leasing Company:            AEON MALL Co., Ltd.
Design Architect:                      Dytham Architecture/D-Brain Institute
Production Architect:                  Tohata Architects & Engineers, Inc./Takenaka
                                       Corp.
Graphic Designer:                      Wieden+Kennedy Tokyo
Lighting Designer/Landscpae Architect: D-Brain Institute
General Contractor:                    Takenaka Corportation

Mozo Wondercity is one of the largest shopping centres in Nagoya, Japan and offers
the best of urban trends. The mall’s colourful green façade and the 20,000 trees
planted around the perimeter provide a refreshing contrast to the surrounding
expressways and high-rise towers. A collaboration with Mitsubishi Corp. and AEON
Mall Co. Ltd., Mozo Wondercity attracts 17 million visitors annually.

                                          MYKAL HARBIN                                                       Total Retail Space: 620,000 sq. ft.
                                          Harbin, China                                                      Number of Stores: 51

                                          PROFESSIONAL RECOGNITION:
                                          Owner/Development:                                Dalian Dashang Group Harbin Real Estate Dev.
                                          Design Architect:                                 Concept International Design
                                          Production Architect:                             Hei Longjiang Province Architectural Design Inst.
                                          Graphic/Lighting Designer:                        Concept International Design
                                          General Contractor:                               Dalian Jia Li Decorative Engineering
                                          Leasing Company:                                  Dalian International Commerce and Trade Building

                                          The new 7-level Mykal Shopping Center in Harbin has transformed the Harbin City Centre by suc-
                                          cessfully attracting international retailers like Louis Vuitton, Dior, Armani, Hermès, Ferragamo and
                                          more into this exclusive project. The Centre is part of a mixed-use development, including a hotel,
                                          apartments, premium food market and high quality lifestyle restaurants. It sets a new bench mark
                                          for mixed-use city center projects in China’s significant second tier cities.




OBEROI MALL                                                    Total Retail Space: 550,000 sq. ft.
Mumbai, India                                                  Number of Stores: 94

PROFESSIONAL RECOGNITION:
Owner/Developer/Production Architect:                      Oberoi Constructions
Management/Leasing Company:                                Oberoi Malls Pvt. Ltd
Design Architect/Lighting Designer:                        Bentel Associates RDC
Graphic Designer:                                          Corlette Design
General Contractor:                                        Larsen &Toubro

Located at Goregon East, Oberoi Mall opened its doors to the discerning Mumbai shopper in
2008, giving them superior shopping and leisure experience. Meticulously planned and des-
gined, the mall provides instant visibility to all tenants through glass bridge structures used to
facilitate circulation. The formal and symmetrical design is complemented by sophisticated detail-
ing to yeild a prime example of a modern commercial mall that would fit in anywhere in the
world.



                                                PAVILION KUALA LUMPUR                                       Total Retail Space: 1.37 million sq. ft.
                                                Kuala Lumpur, Malaysia                                      Number of Stores: 450

                                                PROFESSIONAL RECOGNITION:
                                                Owner/Development:                                   Urusharta Cemerlang Sdn Bhd
                                                Management Company/Leasing Company:                  Kuala Lumpur Pavilion Sdn Bhd
                                                Design Architect:                                    Messenne Sdn Bhd
                                                Production Architect:                                GDP Architects Sdn Bhd
                                                Graphic Designer:                                    Axis Communication Identity Snd Bhd
                                                Lighting Designer:       GOLD                        T Kondos Associate
                                                General Contractor:                                  Putra Perdana Construction Sdn Bhd
                                                Finance Company:                                     EON Bank Group

                                                Pavilion Kuala Lumpur is a world-class mixed-use urban development. It features a mix of
                                                450 retail stores over seven levels and six precincts. The centre bosts exceptional design with
                                                a one-of-a-kind truncated cone skylight, signature Spanish steps, a versatile seating space
                                                during special events and a row of street-front luxury boutiques.


   32
SHINSEGAE CENTUMCITY                                     Total Retail Space: 1,361,064.74 sq. ft.
Pusan, South Korea                                       Number of Stores: 660
PROFESSIONAL RECOGNITION:
Owner/Management/Development/Leasing Company:             Shinsegae
Design Architect:                                         Callison/Haeahn Architecture, Inc.
Production Architect:                                     Haeahn Architecture, Inc.
Graphic Designer:                                         Rian Ihara Design Office
Lighting Designer:             SILVER                     Design Luna
General Contractor:                                       Shinsegae E&C

Shinsegae Centumcity was envisoned as the retail, entertainment and recreational hub of the
new Centum City development. To bring in traffic and promote mass transit, the center was built
with a direct link to a major subway line. Providing an integrated, ‘one-stop’ shopping environ-
ment with entertainment and customer care facilities, the mall is anchored by a 16-screen cine-
plex, spa and ice rink.




                                          THE DUBAI MALL                                                Total Retail Space: 5.9 million sq. ft.
                                          Dubai, United Arab Emirates                  GOLD             Number of Stores: 1341

                                          PROFESSIONAL RECOGNITION:
                                          Owner/Management/Development Company:                      Emaar Properties PJSC
                                          Design/Production Architect:                               DP Architects Pte Ltd
                                          Lighting Designer:                                         PLD Consultant
                                          General Contractor:                                        Dutco Balfour Beaty Al Ghandi & CCC
                                          Leasing Company:                                           Emaar Malls Group LLC

                                          The Dubai Mall accomodates 1,200 shops over four levels and occupies a site area larger than
                                          48 soccer fields combined. The design approach was aimed to not only make the shopping
                                          experience as pleasant and comfortable as possible, but also to make the mall an attraction in
                                          its own right. The mall contains features, such as The Fashion Island, a dedicated haute couture
                                          precinct; an Olympic size ice rink; The Dubai Aquarium and The Grove, a semi-outdoor retail
                                          street and an entertainment centre.


RENOVATION OR EXPANSION OF AN EXISTING PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
1881 HERITAGE                                                  Total Retail Space: 140,179 sq. ft.
Hong Kong                                                      Number of Stores: 23

PROFESSIONAL RECOGNITION:
Owner/Leasing/Finance Company:                  Cheung Kong (Holdings) Limited
Management Company:                             Citybase Property Manangement Ltd.
Design/Production Architect:                    A & T Design International Ltd.
Graphic Designer:                               Cheung Kong (Holdings) Limited
Lighting Designer:           SILVER             Light Directions Ltd.
General Contractor:                             Hien Lee Engineering Co., Ltd.
Development Company:                            Flying Snow Limited

1881 Heritage is the revitalized site of the Former Marine Police Headquarters, an iconic sym-
bol of the city’s past. Today, the 120 year-old-building has been tranformed into a world-class
shopping mall, featuring top global brands, as well as gourmet restaurants, a heritage hotel,
and a historical exhibition hall.



                                           QUEEN VICTORIA BUILDING                                       Total Retail Space: 147,332.10 sq.
                                           Sydney, Australia                                             ft.
                                                                                         GOLD
                                           PROFESSIONAL RECOGNITION:
                                           Owner/Management/Development/Leasing:                      Ipoh Management Services Pty Limited
                                           Design & Production Architect/Graphic Designer:            Anchor Mortlock Wooley& Freedman
                                                                                                      Rembel
                                           Lighting Designer:                                         Aecom
                                           General Contractor:                                        Built

                                           The Queen Victoria Building (QVB) restoration was the result of six years of careful planning and
                                           implementation. Working together with the City of Sydney, Ipoh has achieved a delicate balance
                                           between historical preservation and commercial necessity, with the addition of 6 new escalators
                                           servicing the upper levels, new vibrant colour scheme, upgraded amenities, lighting, finishes and
                                           services. The results have given new life to the next chapter of this monumental Sydney treasure.




                                                                                                                                         33
RENOVATION OR EXPANSION OF AN EXISTING PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

AEON MALL KASHIHARA ARURU                                     Total Retail Space: 910,000 sq. ft.
Kashihara, Japan                                              Number of Stores: 244

PROFESSIONAL RECOGNITION:
Owner/Management Company:                                 Aeon Mall Co., Ltd.
Development/Leasing/Finance Company:                      Aeon Mall Co., Ltd.
Design Architect/Graphic & Lighting Designer:             D-Brain Institute
Production Architect/General Contractor:                  Shimizu Corporation

Located near the cradle of Japanese civilization an hour from Osaka, the ARURU Shopping
Center is one of the largest in Nara Prefecture. Anchored by Jusco, Japan’s largest general mer-
chandise retailer, and originally opened in 2004, the expansion almost doubled the number of
retailers to create a 244-store mall. The mall is forward-looking, has a high efficiency Ice
Storage Air-Conditioning system that reduces CO2 emissions and the universal design responds
to the aging Japanese population.

                                                    AYALA CENTER CEBU - THE TERRACES                       Total Retail Space: 1,332,773 sq. ft.
                                                    Cebu, Philipines                                       Number of Stores: 366

                                                    PROFESSIONAL RECOGNITION:
                                                    Owner/Finance/Leasing Company:                               Cebu Holdings Inc.
                                                    Management/Development Company:                              Ayala Malls-Ayala Land, Inc.
                                                    Design Architect:                                            Altoon + Porter Architects
                                                    Production Architect:                     SILVER             GF & Partners Architects
                                                    Graphic Designer:                                            Abesamis+Guerrero Architects
                                                    Lighitng Designer:                                           PL Lighting

                                                    The Terraces is Ayala Center Cebu’s most recent development and a prime attraction for
                                                    locals and tourists alike in Metro Cebu. Defying the conventional box-like retail struc-
                                                    tures, the Terraces’ distinct multi-level architecture, lush landscaping, and dynamic water
                                                    features evoke a resort feel characteristic of Cebu. Its highly differentiated product mix,
                                                    green setting, and innovative design make it a must-see destination that has elevated
                                                    Cebu’s retail landscape.


JURONG POINT SHOPPING CENTRE                                  Total Retail Space: 112,547 sq. ft.
Singapore                                                     Number of Stores: 63

PROFESSIONAL RECOGNITION:
Owner/Development Company:                                Primepoint Realty Development Pte Ltd
Management Company:                                       Starmall Property Management Pte Ltd
Design/Production Architect:                              cgnArchitects Pte Ltd
Lighting Designer:                                        The Lightbox Pte Ltd
General Contractor:                                       Woh Hup Pte Ltd
Leasing Company:                                          Starmall Property Management Pte Ltd
Finance Company:                                          OCBC Bank/Maybank

Jurong Point Shopping Centre is a leading suburban retail mall situated in the western part of
Singapore. It currently houses more than 450 retailers, showcasing their products to 3 million
visitors a month. After a renovation, the revamped Jurong Point now houses 10 thematic retail
zones, a 67 bay air-conditioned bus interchange, two civic community hubs and to top it all off,
a 610 unit condominium nestled above the retail podium.



                                                THE MINES                                                   Total Retail Space: 719,563 sq. ft.
                                                Seri Kembangan, Malaysia                                    Number of Stores: 422

                                                PROFESSIONAL RECOGNITION:
                                                Owner:                                                      CapitaMalls Malaysia Trust
                                                Management/Development/Leasing/Finance Company:             CapitaMalls Malaysia REIT
                                                                                                            Management Sdn. Bhd.
                                                Design/Production Architect:                                NRY Architects Sdn Bhd
                                                General Contractor:                                         Jalex Sdn Bhd

                                                The Mines is regarded as one of the prominent shopping malls in the southern region of
                                                Klang Valley, Malaysia. The 4.5-storey retail mall went through a series of enhancement
                                                works from Mar 08 till June 09, so as to improve the mall’s accessibility, facilities, and ten-
                                                ant mix. Now transformed as a 5-storey retail mall with an additional 80,000sq. ft of net
                                                lettable space created from previously unoccupied areas.




   34
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complete details of the winning entries.

				
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