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					                           SHORT RUN, RAPID TURNAROUND
                                    Custom Label Solutions




                Alliance Kit




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Alliance                        Kit
                                                                                                           SHORT RUN, RAPID TURNAROUND
                                                                                                                     Custom Label Solutions
Congratulations!

Your Maverick powered site is up and running and you’re
ready to drive traffic and revenue.                                                 Implementation Guidelines

We have prepared this “kit” to help you maximize your                                •The Order Process
opportunity to sell Maverick’s evolutionary products to your                         •Communication
customers.                                                                           •IT Requirements
Inside, you will find both Implementation Guidelines and fully                       •Training
prepared Marketing Campaign.                                                         •FAQs
We urge you to begin with understanding the enterprise-wide”
implications” of your Maverick alliance before moving on to
“Marketing Implementation”.
                                                                                    Marketing Campaign

Throughout this Alliance Kit, “links” to important documents,
                                                                                     •E-Mail
artwork and ideas will appear to the right.                                          •Direct Mail
                                                                                     •Invoice Field
Good luck and good selling!
                                                                                     •Leave Behind
                                                                                     •Newsletter
                                                                                     •On Hold Ad
                                                                                     •Press Release
                                                                                     •Statement Stuffer
                                                                                     •Web Site
                                                                                click on any text to access that
                                                                                        that information
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IMPLEMENTATION
                                                                                                         SHORT RUN, RAPID TURNAROUND
                                                                                                                   Custom Label Solutions
This section of the Maverick Marketing Kit deals with providing
specific direction to specific players in your organization.

The Order Process section overviews order flow from the site                       Implementation Guidelines
into your internal processes.
                                                                                    •The Order Process
The Communication section provides you with direction on                            •Communication
how to communicate the Maverick alliance internally.                                •IT Requirements
The IT section gives you the information your IT people will                        •Training
need to “link” your site.                                                           •FAQs
The Training Section overviews a training schedule, outline
and training resources from Maverick.
                                                                                         click on any text to access that
                                                                                                 that information
The FAQ offers explanations to commonly asked questions
about our Alliance.




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The Order Process
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                                                                                                                         Custom Label Solutions
This section provides you with a graphic overview of how the
Maverick order systems works . . . And how your internal
processes might interact with the system.
                                                                                         MaverickLabel.Com Site
In short, you can use your Maverick site as both a customer
ordering solution and an internal Customer Service estimating
                                                                                   Get Quotes Put on Desktop                  Place Repeat
and ordering system.
                                                                                                                                  Order

As the flow chart shows, you can establish both “open                                                 Add to Shopping Basket

accounts” and credit card only account status for your clients.
                                                                                         Order Placed And Paid Via Customer Credit Card
The system will accept PO’s from you or your customers and                             Or Customer PO# Which Is Billed To Your Credit Card
will provide you and your clients with job numbers that are tied
to the estimates made.                                                    Changed Repeat or New Order                            Exact Repeat Order
                                                                                Upload Art File
                                                                                 Now or Later
Artwork and order history are stored right on the site, so look
up of past and pending orders is easy – all you need is the
secure login and job number. Or, you can search by customer.                            Customer service receives email confirmation immediately


                                                                                              Forward email to accounting to be job costed


                                                                                           Maverick bills credit card on file to complete the order




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Communic ation
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                                                                                                               Custom Label Solutions
In this section, we help you determine what to say about the                   Internal Communication Memo
Alliance and who to say it to.                                        Dear Team -
                                                                      We are pleased to announce that we have entered into a Strategic
We suggest that internal communication about the Alliance             Alliance Agreement with MaverickLabel.Com. Maverick has
should be routed to the following people:                             developed a new label printing capability that eliminates the need
                                                                      for dies for custom labels. This means that you can now offer your
      •CTO or Web Technology Provider                                 customers any shape, any size, any color of label or lexan. And,
      •VP/Manager Marketing                                           since Maverick has agreed to ship our orders in 2 to 3 days,
      •VP/Manager Sales                                               standard, you can also promise very rapid delivery. The minimum
      •VP/Manager Customer Care                                       quantity for Maverick is one label. You will find that even for just
                                                                      one label, they are without competition on any front. All pricing is
      •CFO/Manager Accounting
                                                                      done on-line for everything that Maverick produces.
We have provided copy for a sample e-Mail memo to the right.          Additionally, Maverick has Agreed to provide each Your Name
Feel free to use the copy or cut, paste from it at your               Here office with its' own Your Name Here branded website. You do
discretion.                                                           not have to sign up for a web site to work with Maverick. If you
                                                                      want a web site so that you or your customers can estimate and
Additionally, we have provided a “Get To Know Us” form.               place their orders, review the sample site at
click here to find the form. Distribute to your team as listed        http://yournamehere.labelserve.com and then contact Mark
above and email or fax a copy to Maverick as indicated on the         Thompson at markthompson@mavericklabel.com or
form.                                                                 623.935.3098 for sign up information. Pricing is done on-line, only.
                                                                      You will receive 30%of all sales placed through your site from
                                                                      Maverick on a quarterly basis. If you opt not have a web site but
                                                                      want to use Maverick as a vendor, you will estimate and order
                                                                      through the main Your Name Here site
                                                                      http://yournamehere.labelserve.com . Again, check with Mark
                                                                      Thompson or Your Key Contact Name Here for more details.

                                                                      We have asked Maverick to provide you with an on-line demo of
                                                                      their products and the web sites they are offering. We encourage
                                                                      you to participate in one of these demos. The schedule for these
                                                                      demos is shown below. To sign up, go to www.WebEx.com to get
                                                                      set
                                                        Navigation Links up. If you have questions about how the WebEx demos work,
                     Home   Previous Page                             again contact
                                            Next Page Implementation Guidelines Marketing Campaign Artwork
IT Requirements
                                                                                                                      SHORT RUN, RAPID TURNAROUND
                                                                                                                                Custom Label Solutions
Your IT manager or web development partner has a quick and
simple role, comprised of the following:
                                                                                         To link your customers to your
1. They simply need to place a link(s) (text and or graphics) to                         site, use this URL .
direct customers to your label site. The technical information
they need (url) is shown below. See the example to the right.

2. They need to provide you with the “links” (urls) from your                    http://yournamehere.labelserve.com
Maverick site back to your site in two key areas: “Contact Us”
and “About Us”. See the example to the right.                                   Your Logo Here

3. They need to provide us with the logo for your site. The logo
needs to be a .jpeg format that is no more than 262 by 62
pixels.
                                                                                                       To route customers
4. An email address to route all order activity and                                                  back to your site, we
correspondence.
                                                                                                     need URLs for these
5. Key Contact phone number (see “Get To Know Us” form.                                               two areas from you.

You will want to have your sales and or marketing team tell
                                                                                     To put your logo here, we need
you where to put the link(s) to your Maverick site. They can
use either the text links to the right or the graphic link, or both.                 artwork from you that is no more
Meet with marketing first, then your IT manager.                                     than 262 pixels by 62 pixels in .jpeg
              The URL for Your Label Site Is:
                                                                                     format.
      http://yournamehere.labelserve.com
  To e-Mail Us With The URLs For Your “Contact Us”
   and “About Us” Links and your site logo, Please
                     Click Below:
           rickkent@mavericklabel.com                      Navigation Links
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Training
                                                                                                       SHORT RUN, RAPID TURNAROUND
                                                                                                                 Custom Label Solutions
We have agreed to provide you with up to two hours of
complimentary training. It is up to you to determine                                                                   Sample
when to do this and who to include. Here are some                                                                      Screens
suggestions:
                                                                                                                       From
Who To Include:                                                                                                        WebEx
     •CSRs                                                                                                             On-Line
     •Sales Reps
     •Marketing
                                                                                                                       Training
     •IT                                                                                                               Session
     •Billing-Credit

We suggest that you schedule training with us for a
session about two weeks after you execute the Alliance
Agreement.

We offer two primary training formats:
      1. WebEx on-line demo with conference call-in.
      Best for large groups (more than two) and when
      players from different locations will be in training.
      2. Site Visit. Must be scheduled with Maverick.
      Please contact customercare@mavericklabel.com
      .
                                                                                  To Schedule Your Training Session,
                                                                                   Please e-Mail Us Using The Link
                                                                                               Below.
                                                                                    marktrumper@mavericklabel.com

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F A Q „s
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                                                                                                                  Custom Label Solutions


Q.   If my client buys from the alliance website, will it                     Q.      What‟s in it for me?
     show they are doing business with Maverick.
                                                                              A.      This will allow you to broaden your product
A.   No, the charge will appear from LabelServe.Com which                             line, meet clients’ changing needs and do it
     is noted when they check out.                                                    all without adding any costs to your
                                                                                      organization.
Q.   How will I know if a customer of mine placed an
     order?                                                                   Q.      What if there is a problem with the order
                                                                                      and my customer has already paid?
A.   You automatically receive an email verification of the
     order when it is placed. You will have all the information               A.      Maverick will refund or repeat any order
     that the customer sent, so you will be knowledgeable                             that the customer is not 100% satisfied
     about any questions asked should they call.                                      with.
Q.   What if my customer will not pay or doesn‟t want to                      Q.      Isn‟t Maverick selling direct on the
     use a credit card?                                                               Internet?
A.   You have the ability to set up any client on terms. This                 A.      Yes, but the reason your customer buys
     way they are not prompted for a credit card. They simply                         from you is the relationship that you have
     input a PO number as a reference tool. However, we do                            built. They are accessing your website or
     require a corporate card on file from the alliance that will                     calling you already. There is no price
     be billed for the cost of the job. This allows you to                            difference from buying from us even if they
     invoice the client in your normal manner.                                        somehow found us.
Q.   Will Maverick take the order direct from my client?
A.   No
Q.    Is there a cost to me for Maverick to set up a private
     label website?
A.   At this time, there is no set-up or ongoing costs. We
     may charge new alliances for set-up in the future.
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MARKETING
                                                                                                       SHORT RUN, RAPID TURNAROUND
                                                                                                                 Custom Label Solutions
We are providing you with a wide range of pre-written and
developed marketing materials and ideas.                                           Marketing Campaign
Use what you like and fits well for your business, ignore                           •E-Mail
what doesn‟t work for you and let us know of your                                   •Direct Mail
successes, please.
                                                                                    •Invoice Field
To the right we have provided artwork for logos. Feel free                          •Leave Behind
to use any of the logos you like in any favorable way you                           •Newsletter
desire.
                                                                                    •On Hold Ad
If you would like one of the logos to the right included                            •Press Release
with your logo on the label site, just click here and let                           •Statement Stuffer
Mark Thompson know which one you like (they are
numbered for easy reference). He‟ll work with you to set
                                                                                    •Web Site
up a hybrid that includes your company logo and the
labels logo you selected.                                                   1.
You can link directly to any of the prepared materials
simply by clicking on the appropriate text in the list to the
right.




                                                                       2.                                3.
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e–Mail
                                                                                                      SHORT RUN, RAPID TURNAROUND
                                                                                                                Custom Label Solutions
We‟ve learned a lot about e-Mail campaigns. We offer a few
words of friendly advise and some encouraging thoughts.                                Sample e-Mail Copy
The key ingredients to a successful e-Mail campaign:                     Subject Line: Why Do Custom Labels Cost So Much?
      •The Right List (use and develop your own)
                                                                         Text: Why do short run, custom control panel overlays
      •The Right Subject Line                                            and labels take so long to order and cost so much?
      •The Right Copy
      •„The Right Offer                                                  They don't if you order from our label web site at
      •Frequency, Frequency, Frequency                                   http://yournamehere.labelserve.com our on-line source for
                                                                         all of
                                                                         your short run, custom label needs.
We strongly urge you to e-mail to people in your own
database or partner for a database. Avoid buying lists from              At our label site, you get your estimates instantly by
anyone, for any reason. In our experience, they just don‟t               answering
work.                                                                    a few simple product questions. You can upload your
                                                                         artwork
                                                                         online. And your order ships in 2 to 3 days . . . always. Not
For a Microsoft Word file of the e-Mail copy shown to the                bad?
right,
click here to contact Mark Thompson. He will forward a                   Also, you are never charged for a die or for tooling. Never!
                                                                         So
copy to you at our request.                                              what? Well, dies create additional costs and push out
                                                                         deliveries. SRL cuts your labels digitally, which means you
                                                                         save
You can also simply copy and paste the text to the right
                                                                         time and money.
into your e-Mail program. Be sure to delete the subject line
for the text box and add it to the “subject line” of your e-             And because there are no die charges, you can order just 1
Mail.                                                                    Label or sticker if that's all you need.

                                                                         Need labels, go to http://yournamehere.labelserve.com,
                                                                         today.
                                                                         Any size, any shape, any color, any design any time.



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Direct Mail
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                                                                                                                 Custom Label Solutions
Much like e-mail, only costlier. Even if you use your own
                                                                                    3 x 5 Post Card (face copy)
names, direct mail campaigns almost always include
mailing and material costs. With e-Mail, those costs go
away.
                                                                                  Your Logo Here
Still, direct mail may work for you, particularly if you have
a large label-buying base and you can piggy back two
campaigns together.

To support your direct mail efforts, we have developed
artwork for the following materials:

      •Post Card
      •Letter Copy
      •Sell Sheet – Flier
                                                                                                                      8.5 x 11
To the right, you fill find a reduced sample of each. For                                                             Sell Sheet
the actual artwork, please click here to e-Mail your request                                                          (fold and
for the files to Mark Thompson. You can also view a larger                                                            stuff into
version of the items by clicking on them or the links listed
above.                                                                                                                #10
                                                                                                                      envelope)




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Invoice Fields
                                                                                                     SHORT RUN, RAPID TURNAROUND
                                                                                                               Custom Label Solutions
If your accounting system allows for messaging on
invoices, statements or any forms, you might want to add
an “announcement” about your new label offering and site.

Here‟s some sample copy for you to use. We have written
copy for several numbers of characters to accommodate
different filed lengths.

50 Characters
Ask Us About Our New Short Run Custom Labels!

100 Characters
New! Very Short Run Custom Labels.Any size, any shape,
any color, any quantity, any time! Visit:
http://yournamehere.labelserve.com




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Leave Behind
                                                                                                        SHORT RUN, RAPID TURNAROUND
We have designed a leave behind flier or sell sheet for                                                           Custom Label Solutions
your outside sales professionals use.

The flier was designed to include the following:
       •Your Logo
       •Product Information                                                                                            8.5 x 11
       •On-line Quoter Information                                                                                     Sell Sheet
       •Contact Information Specific To Each
       Representative
       •The Web Site Address                                                                                           Click on the
                                                                                                                       image to
We used content (words and pictures) directly from the
                                                                                                                       view a
web site for the flier. You have our permission to use any
text and graphics for the site to create your own sell                                                                 larger
sheets.                                                                                                                version.
If you would like a .pdf of the flier to the right with your
logo, please click here to request the file from Mark
Thompson.

If you opt to create your own leave behind, please send us
a copy!

Maverick does not print marketing materials for you.




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Newsletter
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                                                                                                                                   Custom Label Solutions
If your company distributes a newsletter, you might want
to include some information about your new product
offering an on-line ordering solution.
                                                                                 Artwork For Newsletters
We have provided the copy below and the graphics to the                          And other print or Web
right for use in newsletters..
                                                                                       Promotions
Feel free to copy and paste the text and graphics. If you
would like a Word document of the text or artwork files,
please
click here and make your request to Mark Thompson.

Newsletter Copy:
                                                                                              http://yournamehere.labelserve.com


Header: New! Short Run Custom Labels!
Sub Head: Any Size. Any Shape. Any Color. Any Time!

Text: This is a Your Name Here first! Using leading edge
laser technology, we have eliminated the need for custom
dies to create your custom labels! This means drastically
reduced costs for you and remarkable turnaround times.
Most of our new custom labels are produced in three days
. . . Or less!
You can create labels in the shape of your logo, or to fit
new products, create prototypes and one-offs – affordably
for the firs time, ever.

Give it try, check out our on-line Instant Quoter and learn
about the products at http://yournamehere.labelserve.com
or ask one of representatives for more information.
Remember, Short Run Custom Labels: Any Size, Any      Navigation Links
Shape, Any Color, Any Time!
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On Hold Ad
                                                                                                      SHORT RUN, RAPID TURNAROUND
                                                                                                                Custom Label Solutions
If your company has messaging on-hold, you might want
to add some announcement of your new product offering
and site.

We have provided sample on-hold ad copy below.                                     If you don’t use ads or
                                                                                   messaging on-hold, but
Feel free to to use any copy from the site to develop your
                                                                         would     like to learn more, here are a
on-hold messaging.
                                                                         few resources for you:
On-Hold Ad Copy:
                                                                        http://members.aol.com/Image1Com
Need custom labels in small quantities? We now offer any
size, any shape, any color, any time! Our new short run                 http://www.productionblock.com
custom label solutions drastically reduce your costs and
offer remarkable turnaround times. Most of our new                      http://www.imagegenerators.com
custom labels are produced in three days . . . Or less!
                                                                        Maverick does not endorse or recommend any
Follow the link from www.yournamehere.com to short run
                                                                        on-hold service or company. Use the above links
custom labels and remember, any size, any shape, any
                                                                        as resources, only and at your own risk.
color, any time! Every time!




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Press Release
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                                                                                                                     Custom Label Solutions
We have also developed a generic, non-industry-specific
                                                                         Your Name Here Launches Revolutionary Label
press release for you to use to attract the attention of your
                                                                         Solution
customers and prospects.

If you have not done press releases in the industries your
client base represents, we suggest you consult with your                 City, STATE
clients before moving ahead.                                             Your Name Here, the leading print and promotional products
                                                                         distributor has launched a new customer label solution that will
                                                                         fundamentally change the way customer labels are ordered,
We have provided the copy to the right for use in your                   priced and delivered.
press releases.
                                                                         To change the way business-to-business labels are ordered and
Feel free to copy and paste the text. If you would like a                produced, Your Name Here has combined proprietary new label-
                                                                         imaging technologies and a robust web-based ordering interface
Word document of the text or artwork files, please
                                                                         to deliver very short run, digitally produced labels without dies or
click here and make your request to Mark Thompson.                       set up fees. The proprietary dieless technology means that any
                                                                         size or shape of label can be produced without costly, time
                                                                         consuming dies. As a result, businesses can realize substantial
For a larger version of the generic press release, click                 savings, more design flexibility and production runs of one, if
                                                                         required.
here or go to slide 21 of this Alliance Kit.
                                                                         To simplify the ordering process, Your Name Here has completely
For information on using the internet as a press release                 automated the estimating and ordering process. Any label that
vehicle, click here.                                                     can be produced with out dies can now be estimated and ordered
                                                                         at http://yournamehere.labelserve.com. For more information, visit
                                                                         the site or contact Your Name Here at xxx.xxx.xxxx .




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Statement Stuffer
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                                                                                                                 Custom Label Solutions
The statement stuffer we have provided is a gray-scale
version of the four color sell sheet.

As with the sell sheet, we used content (words and
pictures) directly from the web site. You have our                                                                    8.5 x 11
permission to use any text and graphics for the site to                                                               Sell Sheet
create your own sell sheets.

If you would like a .pdf of the statement stuffer to the right                                                        Click on the
with your logo, please click here to request the file from                                                            image to
Mark Thompson.
                                                                                                                      view a
If you opt to create your own leave behind, please send us                                                            larger
a copy!                                                                                                               version.
Maverick does not print marketing materials for you.




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Web Site
                                                                                                      SHORT RUN, RAPID TURNAROUND
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Web site marketing, we believe, is about “position” and
“message”.

Think about “position” as the place – or places - on your
web site that are most appropriate for the new offering.
We suggest the following:
      •Add A “New” Feature To Your Home Page
      •Add The Link To Your Site Under “Products”

As for “message”, keep it simple and use graphics. We
have provided graphics that can be used as links
elsewhere in this Alliance Kit.

Have a look at the samplesite to the right to get an idea
for how to maximize the new site and product offering
from your web pages.




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                          Shown Actual Size
                           3” x 5” Full Bleed

                          To Request Artwork,
                              Click Here
      navigation

previous   main    next
                          Shown Reduced
                          Size
                          7.5” x 5.62”
                          Actual Size
                          8.5” x 11”

                          To Request
                          Artwork, Click Here




      navigation

previous   main    next
                  Your Name Here Launches Revolutionary Label Solution


                  City, STATE
                  Your Name Here, the leading print and promotional products distributor has launched a new
                  customer label solution that will fundamentally change the way customer labels are ordered,
                  priced and delivered.

                  To change the way business-to-business labels are ordered and produced, Your Name Here has
                  combined proprietary new label-imaging technologies and a robust web-based ordering interface
                  to deliver very short run, digitally produced labels without dies or set up fees. The proprietary
                  dieless technology means that any size or shape of label can be produced without costly, time
                  consuming dies. As a result, businesses can realize substantial savings, more design flexibility
                  and production runs of one, if required.

                  To simplify the ordering process, Your Name Here has completely automated the estimating and
                  ordering process. Any label that can be produced with out dies can now be estimated and ordered
                  at http://yournamehere.labelserve.com. For more information, visit the site or contact Your Name
                  Here at xxx.xxx.xxxx .

      navigation

previous   main     next
                          Shown Reduced
                          Size
                          7.5” x 5.62”
                          Actual Size
                          8.5” x 11”

                          To Request
                          Artwork, Click Here




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previous   main    next
                                              “Get To Know Us” form.
    To Add Your Information, Click On The Box Next To The Information You Want To Provide And Start Typing In The Boxes.
                                TO RETURN TO THE COMMUNICATION PAGE, CLICK HERE.
Your Team                                                                    MaverickLabel Team
Company Name                                                                 303 5th Avenue South
Street Address                                                               Suite #200
Suite/Other                                                                  Edmonds, WA 98020
City                                                                         Phone: 800.537.8816
                                                                             Fax: 800.352.7593
Main Phone
                                                                             Mark Trumper
Main Fax                                                                     CEO
                                                                             marktrumper@mavericklabel.com
Alliance Manager                                                             800.537.8816
(who signed the Agreement)
Name                                                                         Rick Kent
Title                                                                        President
e-mail Address                                                               rickkent@mavericklabel.com
Phone Number                                                                 800.537.8816

IT Manager                                                                   Mark Thompson
                                                                             VP Business Development
Name
                                                                             markthompson@mavericklabel.com
Title                                                                        800.446.0625 phone
e-mail Address                                                               419.821.4190 fax
Phone Number
      click here                                                             Scott McKiernan
Marketing/Sales                                                              Print Services Manager
Manager                                                                      scottm@mavericklabel.com
Name                                                                         800.537.8816
Title
                                                                             Bridget Osterman
e-mail Address
                                                                             Customer Care Manager
Phone Number                                                                 bridgetosterman@mavericklabel.co
                                                                             m
Billing/Credit Manager                                                       800.537.8816
Name
Title                                                                        Customer Service
e-mail Address                                                               customercare@mavericklabel.com
Phone Number

				
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