v4 - Wii Documentary Study by liuqingyan

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									                                 Variable Model



    History of Nintendo


   Context of technology
        (Wii/DS)
  Nintendo & Marketing
   (with comparisons)
Simulation / Changes in the                       Simulation – A case study
   video game industry                                of Nintendo Wii

        Complexity


Pleasure factor (satisfaction,
       intuitiveness)
           Future
                                 Questions for Gamers

Q1: What is your name?

Q2: How old are you?

Q3: What is your profession?

Q4: What kinds of video games have you played in the past?

Q5: How long have you been playing video games?

Q6: What do you think of the Wii and its new controller compared to what you’re used to
playing with, such as a game pad with buttons and joysticks?

Q7: Nintendo has done a lot to market the Wii before launch. Did you go to any events
where the Wii was on display?

Q8: Nintendo is trying to make games simple again. How does this affect you as a
gamer? Do you feel that Nintendo isn’t marketing toward the “hardcore” gamer market?

Q9: Besides the Wii, Nintendo also has changed the way we play games before the
launch of the Wii with the Nintendo DS. As a gamer, do you have a DS, and what do
you think of its touch screen interface compared to traditional controls?

Q10: As a gamer, how do you perceive Nintendo as a video game console manufacturer
as well as a game development company now compared to in the past?

Q11: How does playing Wii games compare with playing games from other systems?

Q12: When playing Wii games, do you feel that you’re more “into” the game, due to the
fact that motions are required instead of simple buttons presses?

Q13: Today, you’ve played the Wii for a limited time. If you could have more time to
play the Wii, would you? What would make you come back to play?

Q14: Even though this kind of control scheme is new to the video game console market,
do you feel that it could be a bad thing?

Q15: Do you think that motion-sensitive controllers are something that will spearhead a
great change in the way we play games, or are they just a gimmick?

Q16: How do you feel motion-sensitive technology will impact the way we use
technology in general?
                               Questions for Non-Gamers

Q1: What is your name?

Q2: How old are you?

Q3: What is your profession?

Q4: Have you played any video games in the past, such as online games, or games on a
video games console like the Wii?

Q5: How often do you play video games?

Q6: What do you think of the Wii and its controller? Is it easier to use than things you’ve
used to play other games?

Q7: Today, you’ve played the Wii for a limited time. If you could have more time to
play the Wii, would you? What would make you come back to play?

Q8: Do you find Wii games to be more enjoyable than other games simply because of the
controller? Does greater or more natural control over the game enhance simple game
play?

Q9: While playing the games, did you have any problems?

Q10: Nintendo is trying to make games simple again. How does this affect you as a
consumer?

Q11: Do you think that motion-sensitive controllers are something that will spearhead a
great change in the way we play games, or are they just a gimmick?

Q12: How do you feel motion-sensitive technology will impact the way we use
technology in general?
                               Questions for Management

Q1: What is your name?

Q2: What is your profession?

Q3: How do you feel about Nintendo’s use of the Blue Ocean Strategy to market their
latest game console, the Wii, instead of the traditional Red Ocean Strategy?

Q4: Where else in history have we seen a Blue Ocean Strategy being used to market new
products or services?

Q5: How do you think the Blue Ocean Strategy will change the video game industry as a
whole?

Q6: Do you think that hardcore gamers will turn away from Nintendo for not marketing
specifically toward them?

Q7: Do you think the Red Ocean Strategy will be used less by Nintendo’s rivals now that
they see that Nintendo has become successful?

								
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