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Tips For Creating Powerful Headlines That Sell

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					Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention. One of the single most
powerful tools you have to accomplish this task is your headline. There are several
keys to a compelling, and selling, headline and a few tips to help you get the job done.

Here are the resources Rachel mentions in the video.

WP Sales Engine
Action Enforcer

#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on our
emotions. Use headlines which offer your readers a strong emotional benefit or
reaction. Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into
readersí desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active
To compel itís important to use active language – language that shows movement and
commands attention.



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For example, ‘Stop Your Sugar Cravings Today With This Simple Step,’ is a fine
headline however it doesnít command action nor does it really tap into any emotions.
However, ‘Conquer Your Sugar Cravings With This Simple Step.’ Conquer is an active
and emotionally powerful word. Readers receive the benefit of feeling powerful and in
control and it commands action.

#3 Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to
them specifically and interested in solving their problems, issues and helping them
achieve their desires. Instead of using I, Me or We in your headlines, use You. Using
the headline example above compare the two options

- Conquer Your Sugar Cravings With This Simple Step.
- Conquer Sugar Cravings with Our System

People want to know what’s in it for them and when they can assess that information in
the headline, theyíre going to be compelled to continue reading your copy and making
a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question- Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to
write those powerful headlines?

Step One: Get to know your audience intimately. What are their hopes, dreams,
desires, and problems? Understanding your audience will help you create an emotional
and powerful headline directed specifically at your audience.
Step Two: Determine how your products or services are going to make your
prospects’ lives better or solve their problems. For example if you sell fitness
equipment and your audience struggles with feeling attractive then you can create a
headline that highlights a specific benefit your fitness equipment offers to solve that
problem.



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Step Three: Write ten to twenty, yes twenty, possible headlines. Not only will this
give you practice writing compelling headlines, it’ll help you hone in on that perfect
headline. And if you think you have a few winners you can always test them for
conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import
element of any effective marketing piece. Take the time to craft a compelling, and
selling, headline and you’ll reap the benefits for years to come




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posted:6/25/2011
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