TRENDS Careers GLC20 What is a Trend? • We live in a trendy world. • Think about music, clothes and leisure activities? • Are they the same as your parents enjoyed 20 years ago? • A trend affects a significant number of people and because it is widespread it is likely to affect your life. It can change the way we live and experience the world. Failed Predictions • In the 1940’s, The chairman of IBM predicted that there would never be a need for more than 5 computers in the whole world. Failed Predictions • In 1885, Thomas Edison said: “It is apparent that the possibilities of an airplane have been exhausted and that we must turn elsewhere.” Failed Predictions • In 1899, the Commissioner of the U.S. Office of Patents said” Everything that can be invented has been invented.” Failed Predictions • Western Union wouldn’t buy the patent on Alexander Graham Bell’s 1876 invention, saying the public couldn’t be trusted to master such complicated equipment. Failed Predictions • In 1946, Darryl F. Zanuck, head of 20 th Century Fox Studios stated that “television won’t be able to hold onto any market it captures after the first 6 months. People will soon get tired staring into a plywood box every night.” Trends – Big or small • bottled water/motorized scooters • Short-term or long-term – pagers/cell phones – Economic • move towards online shopping – Social • environmental awareness – reuseable shopping bags – Demographic • aging population Businesses and Entrepreneurs can find ways of making money by taking advantage of trends ! What are some trends in society today? • Think of it as “inventions” that have taken off... – Cup holders in cars – Microwaves – Drive through coffee shops – Debit Cards – Air Travel – Internet What are some trends in society today? – Satellite TV – Fast Food – Virtual Reality TV shows – Video Games – Palm Pilot/Blackberry Music Industry Trends Vintage Audio History • Phonograph (1877) • On December 4, 1877 Thomas Edison became the first person to ever record and play back the human voice. Ediphone - Dictaphone (1878) - (1916) • The original phonograph. • The main advantage was it's capability of being erased and re-used - the first technology that allowed repeated erasures (up to a point anyways). The Gramophone (1888) • One of the main advantages of a flat medium disc, was that thousands of records could be inexpensively pressed from one master. The Gramophone soon became the worldwide standard. Wire Recorders (1930) • Before there was magnetic tape, there was wire ! Open Reel to Reel 1948 The first audio tape machines were open reel to reel, and evolved into a wide number of tape widths and track configurations. RCA Sound Tape Cartridge (1958) - Soundtape • In 1958 RCA developed an audio cartridge system known simply as the Sound Tape Cartridge. 8 Track Era 60s/70s Record Players Very Popular in 70s and early 80s Compact Cassette Developed in 1962, popular in the late 70s/early 80s CD (1982) • Developed by Philips and Sony in Japan, released in the UK in September, 1982 • High initial cost • The sound quality and portability of CD's was undeniable, • The efficiencies of mass production, prices plummeted, and the CD became the medium of choice by the end of the '80s. MP3/IPODS starting in late 90s Any predictions on what might be next? Click on the picture below to watch the video clip: Click on the picture below to watch the video clip: Click on the picture below to watch the video clip: Click on the picture below to watch the video clip: In your groups, think about what life would be like in the year 2025: • How old would you be? • What will family life be like? • Where will people be going for vacation? • How will people be transporting themselves? • What will school be like? • What will be popular “toys” for children and adults? • What will people be doing in their spare time? • Who will work be different? • What jobs do you think will be popular? • What else can you think of?