WISCONSIN HEALTH CARE ASSOCIATION / WISCONSIN CENTER FOR ASSISTED LIVING
April 14-16, 2010
Chula Vista Resort
Wisconsin Dells, WI
April 15, 2010
Welcome: WHCA/WiCAL members will be in attendance at this year’s conference.
Goals: This exposition affords you the opportunity to present your supplies, services, and equipment to the decision-
makers and others who have an influence on the decision-makers in the long term care community in Wisconsin.
Conference attendees are interested in seeing the latest technology available for long term care facilities. They are also
eager to learn about your products/services and meet your sales people. You won’t want to miss this tremendous networking
Attendees: This is one of the largest long term care trade shows in Wisconsin. Those in attendance will include owners,
administrators, Assisted Living managers, DONs, nurses, as well as activity, dietary, therapy, maintenance and other
facility personnel. WHCA/WiCAL will be inviting all long term care facilities, CBRFs and assisted living facilities in Wisconsin
to attend this Conference.
Dates/Times: Set-up Time Wednesday, April 14, 2010 Show Time Thursday, April 15, 2010
4:00 p.m. - 7:00 p.m. 11:30 a.m. - 2:30 p.m.
Thursday, April 15, 2010 Tear-down Thursday, April 15, 2010
6:30 a.m. - 10:30 a.m. 2:30 p.m.
Site: This exhibition will be held at the Chula Vista Resort, 2501 River Road, Wisconsin Dells, WI, 608-254-2797. The
exhibit hall is located near all educational sessions, meal functions, and sleeping rooms. The hotel has convenient loading
and unloading areas along with free parking.
Facts: Your investment in reaching our entire membership could be as little as $1.00 per contact. A badge will be
provided for one exhibitor representative, and each representative will receive complimentary admission to all educational
sessions on April 15, 2010. Lunch for exhibitors will be provided in the exhibit hall. Exhibitors will be listed alphabetically
and by booth number in the handout, in a pocket-size exhibitor list, and on the exhibit hall map. Your company will also
receive complimentary pre- and post- acknowledgment in WHCA/WiCAL publications.
Special Features: Complimentary lunch and other refreshments will be made available throughout the day in the
hospitality areas of the exhibit floor. WHCA/WiCAL will be providing several cash prizes that will be awarded in the exhibit
area at various times during the exposition.
Booth Visitation Incentives: The following promotional package will be available to encourage visitation to your booth:
Buyers Specials, Passport to Adventure, Bold and Boxed print in handouts and a free Thursday Evening Party ticket. In
addition, WHCA/WiCAL will be providing you with a welcome gift for you to present to a lucky attendee.
Marketing Opportunities: Each exhibitor will have advertising opportunities and sponsorships available to them.
We encourage you to take advantage of these valuable programs.
Results: Your attendance at this exposition will help you open new markets, introduce new products/services, generate
sales leads, increase your number of sales and provide networking with providers so important to you.
Booth Reservations: A reservation form is enclosed for your booth space along with registration material for all marketing
and promotional programs.
WHCA/WiCAL Facts: Founded in 1951, WHCA/WiCAL is the largest state-wide association representing Wisconsin
Nursing Homes and Assisted Living Facilities. WHCA/WiCAL has over 225 member facilities representing more than
17,000 beds including a diverse membership of DD’s, individually owned, corporate chains, non-proprietary facilities,
assisted living and CBRFs. The WHCA/WiCAL office is located in Madison, Wisconsin and is a state affiliate of the
American Health Care Association/National Center for Assisted Living located in Washington, D.C.
WHCA/WiCAL Conference Contact: George W. (Skitch) MacKenzie, Director of Member Services, 121 East Wilson Street,
Suite L200, Madison, WI 53703 (608) 257-0125 or email@example.com.
Rules, Regulations and Other Information
Section 1: Program Listing Description / Service Description
Please enclose a brief product/service description (50 words or less) for handouts, pre-conference promotions, etc. This
description must be in the WHCA/WiCAL office by March 26, 2010.
Product/Service Description: Select two categories (below) under which your company should be listed in the official program.
(Additional listings are available for $20 each.)
___ Apparel/ Footwear / Uniforms ___ Inactive Administrators
___ Architects / Construction / Renovations ___ Incontinent Products
___ Banks Billings / Collections ___ Insurance
___ CBRFs, RCACs ___ Laboratories
___ Computers / Communications Systems ___ Legal Services
___ Consultant Services ___ Management Services
___ Diagnostic Services / X-Ray Services ___ Marketing Mental Health Services
___ Energy / Environmental / Pest Control ___ Paper Supplies
___ Equipment Sales and Leasing ___ Pharmaceutical / Medical Services and Supplies
___ Financial Services, including CPAs ___ Quality Improvement
___ Fire Protection ___ Real Estate Appraisals, Sales and Acquisitions
___ Food / Beverage / Nutrition ___ Rehabilitation / Therapy
___ Furniture / Interior Design ___ Safety / Security Systems
___ Group Purchasing ___ Skin Care / Hair Care
___ Home Health Care Services / Geriatric Care Mgmt ___ Transportation Services / Sales
___ Housekeeping / Laundry ___ Websites
List Product/Service listing on Fee Calculation page
Section 2: Booth Rental Fees
2010 Booth Space Fees if paid by March 26, 2010:
One 8’ x 10’ Space: Member Fee $649.00 Non-Member Fee $749.00
Corner Booth Add: Member Fee $ 25.00 Non-Member Fee $ 35.00
2010 Booth Space Fees if paid after March 26, 2010:
One 8’ x 10’ Space: Member Fee $689.00 Non-Member Fee $789.00
Corner Booth Add: Member Fee $ 35.00 Non-Member Fee $ 45.00
For multiple booth space, deduct $50 for each additional booth. A 50% deposit or payment in full must be remitted to WHCA/WiCAL
to secure booth space. (WHCA/WiCAL Associate Members may be invoiced with approval from the WHCA/WiCAL office.)
Those who have reserved exhibit space by March 26, 2010, will be eligible for a special drawing at this year’s conference which is registration
for two at the WHCA/WiCAL Care Classic to be held at The Oaks Golf Club, Cottage Grove WI on July 19, 2010 (prize non-transferable).
Section 3: Booth Selection
Booth space will be assigned on a first-paid basis. WHCA/WiCAL will accommodate all booth selections as is possible.
WHCA/WiCAL “Gold Club” Members have first selection on booth space if received by February 12, 2010.
Section 4: Terms / Conditions
1) Exhibit space will be limited! This contract application does not assure your company of a booth or booths. You will be notified within five days of
the receipt of your application if all exhibit space is filled. Full refunds will be made for those not able to exhibit for above reason.
2) Full payment or 50% deposit must be received by WHCA/WiCAL with contract application for exhibit space. Space will be assigned on a first-paid
basis. Payment in full must be made before the show.
3) All exhibitors shall abide by WHCA/WiCAL exhibit regulations.
4) This application for exhibit space becomes effective only after it has been properly executed by the exhibitor and is accepted by the WHCA/WiCAL.
Full payment of exhibit space rental must be made no later than April 2, 2010. Any space not paid by due date will be charged an additional
10% unless other arrangements have been made with the WHCA/WiCAL office.
5) Side rails or partitions between booths cannot exceed 36” in height and back wall partitions cannot exceed 96” in height unless prior approval is
received from the WHCA/WiCAL office.
6) Exhibitor agrees that this application is not re-assignable. Exhibitor agrees to be financially responsible for the full rental price of the space
contracted for in the event of a cancellation, unless the space is resold.
7) Each booth space will be provided with drapes, sign, one 8’ standard height table and one chair.
8) Booth space cannot be shared or sublet.
Rules, Regulations and Other Information cont.
Section 5: Meal Functions / “All Participant Party”
Tickets for all meal functions are available to all exhibitors. Please indicate what function tickets you need on the
enclosed application form and add total to fee calculations. You will also be able to purchase tickets at the conference,
however, we recommend that you order them in advance. One luncheon ticket for the exhibit lunch will be provided
at no charge.
- Thursday “All Participant Party” $49.00
(“All Participant Party” included in promotional package)
Section 6: New This Year! “Let the Games Begin”
In an effort to add excitement in the exhibit hall we would like you to participate in “Let the Games Begin”. We want all
exhibitors to offer some sort of game in their booth whether it be “Break the Balloon” or “Ring the Cane”. WHCA/WiCAL
will provide prizes in addition to yours for this event. Additional information will be sent to you at a later date.
Section 7: Promotional Package
Applications for Buyers Specials, Bold/Boxed Print, and WHCA/WiCAL “All Particpant Party” must be in by 3/26/10.
Applications for advertising must be in by February 12, 2010 to be guaranteed listing in the pre-conference
promotions. Special pre and post conference marketing will also be provided.
Exhibitors who want to offer “Show Specials” can advertise these specials through special listings in various
pre-conference mailings, handouts, etc. at no charge. The “Show Specials” information must be in the
WHCA/WiCAL office by February 12, 2010.
Bold & Boxed Print in Handouts
All exhibitors participating in the promotions package will be listed in conference printing in bold and boxed print.
Invite all registrants to your booth with an advertisement in the initial brochure and other conference promotions.
The brochure will be sent to all Wisconsin nursing homes, assisted living facilities and other long-term
care entities. This is an opportunity you won’t want to miss. All advertisements will be a part of the initial brochure,
other conference printing and e-mail blasts on several occasions. (See exhibit application for advertising costs)
Receive additional exposure by being a “Conference Sponsor” of any of the following:
#1 Registration Area $500
#2 Registration Gift $1,500
#3 Coffee, Soda Breaks (three available) $500
#4 Exhibit Hall Refreshments (SOLD) $1,000
#5 Exhibit Hall Lunch (SOLD) $1,750
#6 Reception (four available) $500
#7 Classroom Sponsor (six available) $500
#8 “All Participant Party” (eight available) $500
Please contact firstname.lastname@example.org or call the WHCA/WiCAL office for further details and for your selected
sponsorships (608) 257-0125.
April 15, 2010
Chula Vista Resort – Wisconsin Dells, WI
2010 Application/Contract for Exhibit Space
(Please type/print clearly all information as it should appear in
handouts and on booth identification sign)
City___________________________________________________ State__________ Zip _____________
Phone ( )______________ Fax ( )______________ E-Mail _______________________________
Pre-Show Contact Person ________________________________________________________________
(Contact person will receive all pre-show correspondence) E-Mail (required)
Name Badges Needed for Booth Personnel
(One person included in Booth Fee, Additional Badges w/lunch--$25.00)
1)_____________________________________ 3) ______________________________________
2)_____________________________________ 4) ______________________________________
Please check below if you want a complimentary table and chair in your booth.
1st Choice____ 2nd Choice____ 3rd Choice____ 4th Choice____
List the companies you prefer NOT to be near ___________________________________
Please complete and return both sides of application before March 26, 2010.
Selection Member Fee Non-Member Fee Total Due
Booth Space by 3/26/10 $649.00 $749.00
Booth Space after 3/26/10 $689.00 $789.00
Corner Booth Space-After 3/26/10 $25.00 $35.00
Corner Booth Space-After 3/26/10 $35.00 $45.00
Advertisement - Full Page $100.00 $125.00
Advertisement - 1/2 Page $75.00 $100.00
Advertisement - 1/4 Page $50.00 $75.00
Promotional Package $125.00 $150.00
Sponsorships (see enclosed) ----- -----
Add’l. Booth Personnel $25.00 $25.00
* ”All Participant Party” Ticket Total ----- -----
Additional Product Listings $20.00 $20.00
Discounts: Each Additional Booth $50 ----- ----- ( )
Grand Total Due ----- -----
*Function Ticket Totals
Thursday “All Participant Party” $49.00 x ________ = $______
Total $______ *
(Enter total of party tickets in column above)
Product/Service Description Listings:_________________________________________________________
This application becomes a contract for exhibit space in accordance with the rules and regulations outlined in this
exhibitor prospectus. The undersigned understands and accepts all terms of this contract. Upon acceptance by
WHCA/WiCAL, this document constitutes a contract. Exhibit space assigned, then canceled, on or before 3/26/10,
entitles exhibitor a full refund minus $100 handling charge. No refunds will be made after 3/26/10.
Authorized Company Signature:________________________________Date______________
Accepted By (WHCA)_______________________________________Date_______________
Please make checks payable to WHCA/WiCAL Spring Exposition
121 East Wilson Street, Suite L200, Madison, WI 53703
Credit Card Payment: Master Card______ VISA______
Name on Card________________________________CC#__________________________Exp Date_______
Increase Traffic to Your Booth
Get Promotional Package for April 15, 2010 Exhibit
If you have not signed up for the “Promotional Package,” here is an opportunity for you to increase your booth traffic
at the WHCA/WiCAL 48th Annual Spring Exhibit on April 15, 2010 at the Chula Vista Resort, Wisconsin Dells, WI. This
opportunity is available for a nominal fee.
This package includes:
Buyers’ Special Exhibitors who want to offer “Show Specials” can advertise these specials in the initial brochure,
handouts, e-mail blasts, etc.
Your name will appear on a card that must be initialized by you for a drawing for two airline tickets to an exciting
venue. It brings attendees to your booth and affords you the opportunity to market your products/services.
You will be listed in all friday updates leading up to the conference.
Bold & Boxed Print in the Handouts All exhibitors participating in the promotions package will be listed in handouts
and other conference printing in bold and boxed print.
WHCA/WiCAL “All Participant Party” This exciting event will give you a great opportunity to follow-up on some of
your days contacts as well as talk with some you may have missed. The ticket for this event is part of
the promotions package.
This “Promotional Package” is available to you for only one hundred and twenty five dollars. Please call Skitch at
608-257-0125 or send to email@example.com and let him know that you do not want to miss this opportunity. We also
can make payment easy for you by accepting VISA/Master Card or we can invoice you. For you to participate we must
hear from you by March 26, 2010.
Chula Vista Resort
Wisconsin Health Care Association
Wisconsin Center for Assisted Living
Associate Membership Application
Company Name _____________________________________________________________________
Contact Person _____________________________________________________________________
ON AL A
E-mail Address _____________________________________________________________________
Apply online at www.whca.com
or mail Application and Payment to: WHCA/WiCAL
121 East Wilson Street, L200
Madison, WI 53703
Please invoice: Yes ____ No ____
Fee: 2010 Annual Associate Membership $295
Please contact Skitch at firstname.lastname@example.org or call (608) 257-0125 for further details.
Gold Club Members
AdvaCare Systems Gulf South Medical Supply
6822 South 112th Street 500 Grace Court 680 South 4th Street
Franklin, WI 53132 Verona, WI 53593 Louisville, KY 40202
Josh Lukkes Jay Molter Scott Hale
www.advacaresystems.com www.gsms.com www.peoplefirstrehab.com
email@example.com firstname.lastname@example.org email@example.com
Aggeus Healthcare, P.C. HPSI Preferred Podiatry Group
4350 North Broadway Street, Floor 2 1360 Reynold Avenue, Suite 101 425 Huehl Road, Unit 13
Chicago, IL 60613 Irvine, CA 92614 Northbrook, IL 60062
Jim Sayadzad Stephanie Langan Ron Roberts
www.aggeushc.com www.hpsionline.com www.preferredpodiatry.com
firstname.lastname@example.org StephanieL@hpsionline.com email@example.com
Alliance Pharmacy Joerns Healthcare RehabCare
407 Pilot Court 5001 Joerns Drive 7733 Forsyth Boulevard, Suite 2300
Waukesha, WI 53188 Stevens Point, WI 54481 St. Louis, MO 63105
Steve Hoehn, RPh, MBA Mike Janowiec Doug Fox
www.alliance.pharmacyonline.com www.joerns.com www.rehabcare.com
firstname.lastname@example.org email@example.com DEFox@rehabcare.com
American Data M3 Insurance Solutions for Business Reinhart Foodservice
P.O. Box 640 3113 West Beltline Highway 230 Front Street N., Suite 500
Sauk City, WI 53583 Madison, WI 53713 LaCrosse, WI 54601
John Ederer, NHA Greg Syvrud Dave Stamm
www.american-data.com www.m3ins.com www.reinhartfoodservice.com
firstname.lastname@example.org email@example.com DLStamm@rfsdelivers.com
ARKRAY USA, Inc. Martin Bros. Distributing Royal Construction, Inc.
5198 West 76th Street 6623 Chancellor Drive 3653 Greenway Street
Minneapolis, MN 55439 Cedar Falls, IA 50613 Eau Claire, WI 54701
Michael O’Regan Koehler, RN Christy Edwards Tim Olson
www.arkrayusa.com www.martinsnet.com www.royalbuilt.com
firstname.lastname@example.org email@example.com firstname.lastname@example.org
Badgerland Financial MetaStar, Inc. Specialized Medical Services, Inc.
3448 State Road 23, Box 357 2909 Landmark Place 5343 North 118th Court
Dodgeville, WI 53533 Madison, WI 53713 Milwaukee, WI 53225
Greg Schopen Jody Rothe David W. Beck
www.badgerlandfinancial.com www.metastar.com www.specializedmed.com
email@example.com firstname.lastname@example.org email@example.com
Basic American Medical Products Mobilex USA Stanley Healthcare Solutions
2935 Northeast Parkway 2215 East North Avenue 1620 North 20th Circle
Atlanta, GA 30360 Milwaukee, WI 53202 Lincoln, NE 68503
Robert Bellaci Paula Duebner Nancy Myers
www.grahamfield.com www.mobilexusa.com www.stanleyhealthcare.com
firstname.lastname@example.org email@example.com firstname.lastname@example.org
Boyer & Associates, LLC My InnerView UVANTA Pharmacy
16655 West Bluemound Road, Suite 280 500 Third Street, Suite 200 3701 East Evergreen Drive, Suite 1000
Brookfield, WI 53005 Wausau, WI 54403 Appleton, WI 54913
Pat Boyer, MSN, RN, NHA Chris Gulsvig Ann Siebers, RN, WCC, Nurse Consultant
www.boyerandassociates.com www.myinnerview.com www.healthonerx.com
email@example.com firstname.lastname@example.org email@example.com
Community Living Solutions, LLC Northern Telephone/Telecom Essentials Watson Pharmaceuticals
201 East Bell Street W4554 Highway A 16625 Wexford Court
Neenah, WI 54956 Tomahawk, WI 54487 Tinley Park, IL 60477
Doug Schacht Dan Krick Barbara A. Covelli
www.communitylivingsolutions.com www.telecomessentials.com www.watson.com
firstname.lastname@example.org email@example.com Barbara.firstname.lastname@example.org
eHealth Data Solutions Omnicare Pharmacies of Wisconsin Wipfli LLP
2634 Dartmoor Road 5185 South 9th Street 10000 Innovation Drive
Cleveland, OH 44108 Milwaukee, WI 53221 Milwaukee, WI 53226
John Sheridan Lisa Roloff Sylvia Weise
www.ehds.biz www.omnicare.com www.wipfli.com
email@example.com firstname.lastname@example.org email@example.com
Gordon Food Service Pathway Health Services
333 50th Street SW 350 Bishops Way, #201
Grand Rapids, MI 49501 Brookfield, WI 53005
Mary McCabe Suzanne Whitty
Wisconsin Health Care Association
Wisconsin Center for Assisted Living
April 15, 2010
Electric 110V Duplex Hookups $55.00
208/220V Single Hookups $110.00
277/460V Single Hookups $250.00
Shipping & Receiving Rates
Please mail all packages to: Guest Name
c/o Chula Vista Resort
PO Box 80
2501 River Road
Wisconsin Dells, WI 53965
Parcels received within 3 days of the event not subject to storage fees.
Storage Fees -
Flat Rate per Day
Send Electrical Request with Credit Card or Check Payment by April 9, 2010.
Chula Vista Resort
PO Box 30
Wisconsin Dells, WI 53965
Company Name: ____________________________________________________________________
Booth Number: _____________________________________________________________________
Credit Card:______________________________________ Exp: ______________________________