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Profile of the Town of Apple Valley

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					Profile of the Town of Apple Valley
                         Southern California Association of Governments’ (SCAG) Regional Council
                              includes 67 Districts which represent 189 cities in the SCAG region.

                                            SCAG Regional Council District 65 includes four cities:
                                                    Adelanto, Apple Valley, Hesperia, Victorville
                                                Represented by: Hon. Ginger Coleman




This project was funded by the Southern California Association of Governments and shared
with the Town of Apple Valley. SCAG regularly provides local governments with services
including planning data and information, technical assistance such as GIS training, and
planning assistance such as analyses of visioning, infill, real estate investment, and fiscal
impact.



                    Southern California Association of Governments
                                       May 2009
                   Southern California Association of Governments
                           Regional Council Roster

                                   May 2009

           Members                                   Representing

Hon. Richard Dixon, Lake Forest, President           District 13
Hon. Jon Edney, El Centro, 1st Vice-President        District 1
Hon. Gary Ovitt, Immediate Past President            San Bernardino County

Hon. Victor Carrillo                                 Imperial County
Hon. Mike Antonovich                                 Los Angeles County
Hon. Mark Ridley-Thomas                              Los Angeles County
Hon. Chris Norby                                     Orange County
Hon. Jeff Stone                                      Riverside County
Hon. Linda Parks                                     Ventura County
Hon. Antonio Villaraigosa (At-Large)                 Los Angeles City
Hon. Art Brown, Buena Park                           OCTA
Hon. Robin Lowe, Hemet                               RCTC
Hon. Kelly Chastain, Colton                          SANBAG
Hon. Keith Millhouse, Moorpark                       VCTC
Hon. Greg Pettis, Cathedral City                     District 2
Hon. Bonnie Flickinger, Moreno Valley                District 3
Hon. Ron Loveridge, Riverside                        District 4
Hon. Ron Roberts, Temecula                           District 5
Hon. Pat Gilbreath, Redlands                         District 6
Hon. Larry McCallon, Highland                        District 7
Hon. Deborah Robertson, Rialto                       District 8
Hon. Paul Eaton, Montclair                           District 9
Hon. Glenn Duncan, Chino                             District 10
Hon. Bill Jahn, Big Bear Lake                        District 11
Hon. Paul Glaab, Laguna Niguel                       District 12
Hon. Beth Krom, Irvine                               District 14
Hon. Leslie Daigle, Newport Beach                    District 15
VACANT                                               District 16
Hon. John Nielsen, Tustin                            District 17
Hon. Leroy Mills, Cypress                            District 18
Hon. Bob Hernandez, Anaheim                          District 19
Hon. Andy Quach, Westminster                         District 20
Hon. Sharon Quirk, Fullerton                         District 21
Hon. John Beauman, Brea                              District 22
Hon. Larry Nelson, Artesia                           District 23
Hon. Gene Daniels, Paramount                         District 24
Hon. David Gafin, Downey                             District 25
MAY 2009 - REGIONAL COUNCIL ROSTER – PAGE 2

Hon. Barbara Calhoun, Compton                       District 26
Hon. Frank Gurule, Cudahy                           District 27
Hon. Judy Dunlap, Inglewood                         District 28
Hon. Val Lerch, Long Beach                          District 29
Hon. Tonia Reyes-Uranga, Long Beach                 District 30
Hon. Stan Carroll, La Habra Heights                 District 31
Hon. Margaret Clark, Rosemead                       District 32
Hon. Keith Hanks, Azusa                             District 33
Hon. Barbara Messina, Alhambra                      District 34
Hon. Robert Harbicht, Arcadia                       District 35
Hon. Mike Ten, South Pasadena                       District 36
Hon. Carol Herrera, Diamond Bar                     District 37
Hon. Paula Lantz, Pomona                            District 38
Hon. Susan Rhilinger, Torrance                      District 39
Hon. Judy Mitchell, Rolling Hills Estates           District 40
Hon. Pam O’Connor, Santa Monica                     District 41
Hon. Frank Quintero, Glendale                       District 42
VACANT                                              District 43
Hon. Dennis Washburn, Calabasas                     District 44
Hon. Bryan MacDonald, Oxnard                        District 45
Hon. Glen Becerra, Simi Valley                      District 46
Hon. Carl Morehouse, San Buenaventura               District 47
Hon. Ed Reyes, Los Angeles                          District 48
Hon. Wendy Greuel, Los Angeles                      District 49
Hon. Dennis Zine, Los Angeles                       District 50
Hon. Tom LaBonge, Los Angeles                       District 51
Hon. Jack Weiss, Los Angeles                        District 52
Hon. Tony Cardenas, Los Angeles                     District 53
Hon. Richard Alarcon, Los Angeles                   District 54
Hon. Bernard Parks, Los Angeles                     District 55
Hon. Jan Perry, Los Angeles                         District 56
Hon. Herb Wesson, Los Angeles                       District 57
Hon. Bill Rosendahl, Los Angeles                    District 58
Hon. Greig Smith, Los Angeles                       District 59
Hon. Eric Garcetti, Los Angeles                     District 60
Hon. Jose Huizar, Jr., Los Angeles                  District 61
Hon. Janice Hahn, Los Angeles                       District 62
Hon. Thomas Buckley, Lake Elsinore                  District 63
Hon. Gil Coerper, Huntington Beach                  District 64
Hon. Ginger Coleman, Apple Valley                   District 65
Hon. Melanie Fesmire, Indio                         District 66
Hon. Nury Martinez, San Fernando                    District 67
Hon. Mark Calac, Pechanga Band of Luiseno Indians   Tribal Govt. Rep
Table of Contents

I. INTRODUCTION...................................................................................... 1

II. POPULATION ........................................................................................ 2

III. HOUSEHOLDS ...................................................................................... 7

IV. HOUSING ............................................................................................. 9

V. EMPLOYMENT ...................................................................................... 11

VI. RETAIL SALES .................................................................................... 16

VII. EDUCATION ...................................................................................... 17

VIII. REFERENCES ................................................................................... 19

IX. METHODOLOGY .................................................................................. 20

X. ACKNOWLEDGEMENTS ......................................................................... 22
I. Introduction
The purpose of this report is to offer the Town of Apple Valley with updated information
and to assist in their planning activities. Information with respect to, for example,
demographic, socio-economic and housing, is obtained from a myriad of sources. In
addition, data related to education is also included. The report focuses on the major
changes in the city since 2000 in comparison with that of San Bernardino County. The
information presented and interpreted in this report shows current trends, and may be
utilized by the City as part of the basis for making its future policies.


                                                    STATISTICAL DATA
                                                                          Apple Valley
                                                        San Bernardino      relative to
  Category                                 Apple Valley                                                               SCAG Region
                                                                County San Bernardino
                                                                               County
  Population (2008)                                 70,092                 2,055,766                         3.40%      18,636,934
  Median Age (Yrs)                                      33.7                       30.3                         3.4           33.5
  White (Non-Hispanic)                             59.90%                     36.90%                         5.50%         35.30%
  Asian (Non-Hispanic)                               2.50%                      5.70%                        1.50%         11.30%
  Black (Non-Hispanic)                               9.40%                      8.70%                        3.70%          6.80%
  American Indian 1                                  0.60%                      0.50%                        4.20%          0.30%
  All Other Non-Hispanic                             3.90%                      2.20%                        6.00%          2.30%
  Hispanic                                         23.70%                     46.00%                         1.80%         43.90%
  Number of Households
  (2008)                                            22,841                    606,005                        3.80%       5,849,833
  Number of Housing
  Units (2008)                                      24,925                    685,642                        3.60%       6,224,661
  Home Ownership Rate                              70.40%                     65.20%                         4.10%         54.70%
  Average Household
  Size (2008)                                             3.1                        3.3                       -0.2            3.1
  Median Family Income
  ($) (2007)                                        54,255                     58,073                        -3,818        61,901
  Median Existing Home
  Price (2008) ($)                                187,000                     225,000                       -38,000       382,300
  Number of Jobs (2008)                             12,516                    700,603                        1.80%       7,845,378
     Source: Claritas, Inc. 2007, California Department of Finance, Data Quick Information Systems, SCAG.




                             Southern California Association of Governments
                                                    1
II. Population
Population Growth

                                        Population                                                • Between 2000 and
                                        2000 - 2008                                                 2008, the total
# of people                                                                                         population of the city
100,000                                                                                             increased by almost
                                                                                                    16,000, reaching 70,092
                                                                                                    in 2008.
 75,000                                                               67,362
                                                                                70,160   70,092   • During this 8-year
                                                            63,761
                               57,197    59,083    61,494                                           period, the city’s
                      55,475
             54,239
                                                                                                    population growth rate
 50,000                                                                                             of 29.2 percent was well
                                                                                                    above the San
                                                                                                    Bernardino County rate
 25,000                                                                                             of 20 percent.


        0
             2000     2001     2002      2003      2004     2005       2006     2007     2008

     Source: California Department of Finance, E-5, May 2008




                          Annual Population Change
                                 2000 - 2008                                                      • After steady growth
Percent                                                                                             between 2000 and
 6.0%                                                                5.6%
                                                                                                    2007, population growth
                                                                                                    decreased between
 5.0%                                                                                               2007 and 2008.
                                            4.1%                               4.2%
 4.0%                                                  3.7%
                                 3.3%
                      3.1%
 3.0%
            2.3%

 2.0%

 1.0%
                                                                                         -0.1%
 0.0%
            00-01     01-02     02-03      03-04      04-05      05-06         06-07     07-08
-1.0%

     Source: California Department of Finance, E-5, May 2008




                                        City Profile Report 2009 – Apple Valley
                                                            2
Population by Age

                                 Population by Age                                           • Between 2000 and
                                    2000 - 2012                                                2012, the population in
                                                                                               Apple Valley continues
Percent
                                                                                               to be dominated by the
 30%                                                                                           middle-aged working
                                                                                               cohort (35 – 54 years
25%                                                                                            old) and the school-age
                                                                                               populations (5 to 20
20%                                                                                            years old). Together,
                                                                                               they are projected to
                                                                                   2012
15%                                                                                            account for 48 percent
                                                                                   2007
                                                                                   2000
                                                                                               of the total population in
10%                                                                                            2012, decreasing from
                                                                                               51 percent in 2000.
  5%                                                                                         • Between 2000 and
                                                                                               2012, the share of
  0%                                                                                           population between ages
           Age 0-4      Age 5-20 Age 21-34 Age 35-54 Age 55-64 Age 65+                         55 and 64 is projected
                                                                                               to increase from 9
       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000               percent to almost 11
                                                                                               percent, reflecting
                                                                                               primarily the aging of
                                                                                               the baby boomers.

                                  Population by Age                                          • During this 12-year
                                     2000 - 2012                                               period, the share of the
                                                                                               age cohort (21 – 34
# of people                                                                                    years old), however, is
25,000                                                                                         projected to increase
                                                                                               significantly from 14
20,000                                                                                         percent to almost 20
                                                                                               percent.
15,000
                                                                                      2012
10,000                                                                               2007
                                                                                             • As to the population by
                                                                                     2000      age group, all age
 5,000                                                                                         groups, except age 0-4
                                                                                               are projected to increase
       0                                                                                       significantly.
            Age 0-4       Age 5-20 Age 21-34 Age 35-54 Age 55-64 Age 65+                       Specifically, between
                                                                                               2000 and 2012, the
                                                                                               population group ages
       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000
                                                                                               55 and over are
                                                                                               projected to increase by
                                                                                               more than 12,000.



                                Southern California Association of Governments
                                                       3
Population by Race/Ethnicity

                        Hispanic or Latino of Any Race
                                  2000 - 2012
Percent
                                                                                    • Between 2000 and
                                                                                      2007, the share of
35%
                                                                                      Hispanic population in
30%                                                                         28.8%     the city increased from
                                                                                      19 to 24 percent,
25%                                            23.7%                                  significantly below the
                                                                                      county share of 46
20%               18.6%                                                               percent in 2007.
                                                                                      Hispanics are the fastest
15%                                                                                   growing ethnic group in
                                                                                      the city and their
10%                                                                                   population share is
                                                                                      projected to further
 5%
                                                                                      increase to almost 29
 0%                                                                                   percent in 2012.
                  2000                         2007                         2012

       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                               White (Non-Hispanic)
                                   2000 - 2012
Percent
 80%                                                                                • Like most cities in
                   67.7%
                                                                                      Southern California,
 70%                                                                                  since 2000, the share of
 60%
                                               59.9%
                                                                                      non-Hispanic White
                                                                           52.6%      population has been
 50%                                                                                  declining, while the
                                                                                      share of other ethnic
 40%                                                                                  groups has been
 30%                                                                                  increasing and is
                                                                                      projected to continue to
 20%                                                                                  rise through 2012.
 10%

  0%
                   2000                        2007                        2012

       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                       City Profile Report 2009 – Apple Valley
                                                           4
                                                                                   • Between 2000 and
                                Black (Non-Hispanic)
                                                                                     2012, the share of non-
                                    2000 - 2012                                      Hispanic Black
Percent                                                                              population in the city
 12%                                                                                 increased from 7.6 to
                                                                           10.7%     10.7 percent.
 10%                                            9.4%


                    7.6%
  8%

  6%

  4%

  2%

  0%
                   2000                        2007                        2012

       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                               Asian (Non-Hispanic)
                                    2000 - 2012
Percent                                                                            • The share of the Asian
 3.0%                                                                      2.8%      population in the city
                                                                                     increased from 2.2
 2.5%
                                                2.5%
                                                                                     percent in 2000 to 2.5
                     2.2%                                                            percent in 2007, below
                                                                                     the county share of 5.7
 2.0%
                                                                                     percent. Asian
                                                                                     population in the city is
 1.5%
                                                                                     projected to further
                                                                                     increase to almost 3
 1.0%                                                                                percent in 2012.

 0.5%

 0.0%
                    2000                       2007                        2012

       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                Southern California Association of Governments
                                                       5
                       American Indian (Non-Hispanic)                              • Between 2000 and
                                2000 - 2012                                          2012, the share of the
                                                                                     American Indian
Percent
0.8%                                                                                 population in Apple
                   0.70%                                                             Valley is estimated to
0.7%
                                               0.61%                                 decrease to less than
0.6%                                                                       0.56%     0.6 percent.
0.5%
0.4%
0.3%
0.2%
0.1%
0.0%
                   2000                        2007                        2012


       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                            All Other (Non-Hispanic)
                                   2000 - 2012
Percent                                                                            • During the 12-year
5.0%                                                                                 period, the share of all
                                                                           4.5%
                                                                                     other non-Hispanic
                                               3.9%                                  population group is also
4.0%                                                                                 estimated to increase
                   3.3%
                                                                                     slightly to 4.5 percent.
3.0%


2.0%


1.0%


0.0%
                   2000                        2007                        2012


       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                       City Profile Report 2009 – Apple Valley
                                                           6
III. Households                                                                                   • Between 2000 and
                                                                                                    2008, the total number
Number of Households                                                                                of households in the city
                                                                                                    increased by over 4,200,
                                                                                                    or 23.1 percent, much
                             Number of Households
                                                                                                    lower than its population
                                 2000 - 2008
    # of                                                                                            growth rate of 29.2
 households                                                                                         percent.
30,000                                                                                            • During this 8-year
                                                                                                    period, the city’s
25,000
                                                                     21,888
                                                                               22,886    22,841     household growth rate
                                                 20,039    20,665                                   of 23.1 percent was
                                       19,456
20,000     18,557   18,802   19,063
                                                                                                    higher than the county
                                                                                                    rate of 14.6 percent.
15,000

10,000

 5,000

     0
           2000     2001     2002      2003      2004      2005      2006      2007      2008

     Source: California Department of Finance, E-5, May 2008


Average Household Size

                             Average Household Size
                                  2000 - 2008                                                     • In 2008, the city’s
                                                                                                    average household size
                                                                                                    was 3.0, lower than the
Average Size
                                                                                                    county average of 3.3.
    3.5                           San Bernardino County
                                                                                                  • Between 2000 and
                                                                                                    2008, average
    3.0
                                       Apple Valley                                                 household size increased
                                                                                                    slightly in the city and
    2.5                                                                                             the county, but the
                                                                                                    difference between them
    2.0                                                                                             remained constant.


    1.5


    1.0
         2000     2001     2002       2003      2004      2005      2006      2007      2008

     Source: California Department of Finance, E-5, May 2008




                              Southern California Association of Governments
                                                     7
Households by Size

                                 Households by Household Size                                                                 • Close to 68 percent of
                                             2007                                                                               all Apple Valley
                                                                                                                                households have 3
Percent
                            33.0%
                                                                                                                                people or fewer.
35%
                                                                                                                              • 18 percent of the
30%                                                                                                                             households are single-
25%                                                                                                                             person households,
                                                                                                                                about the same as the
20%         18.0%
                                             16.9%
                                                            15.5%
                                                                                                                                county share.
15%                                                                                                                           • One out of every 6
10%
                                                                              9.2%                                              households has at least
                                                                                            4.5%
                                                                                                                                5 people.
 5%                                                                                                          2.9%

 0%
               1                 2             3               4               5               6            7 or
                                                                                                            more


      Source: Claritas, Inc., 2007




Households by Income

                             Households by Household Income                                                                   • In 2007, about 53
                                          2007                                                                                  percent of households
                                                                                                                                earned less than
Percent                                                                                                                         $50,000.
 25%
                                                                                                                              • Almost 31 percent of the
                                                                                                                                households earned
20%                                                     19.2%                                                                   between $50,000 and
                                                                                                                                $100,000.
                                             15.3%
15%     13.2%
                      11.8% 12.4%                                  11.7% 11.8%

10%


 5%                                                                                       3.5%

                                                                                                      0.8%        0.3%
 0%
          Less than   $15,000-    $25,000-   $35,000-   $50,000-   $75,000-   $100,000-   $150,000-   $250,000-   More than
          $15,000     $24,999     $34,999    $49,999    $74,999    $99,999    $149,999    $249,999    $499,999    $500,000


      Source: Claritas, Inc., 2007




                                                   City Profile Report 2009 – Apple Valley
                                                                       8
IV. Housing
Housing Production

                             Residential Permits Issued                               • Between 2000 and
                                    2000 - 2008                                         2008, 5,367 new
                                                                                        residential permits were
# of units
                                                                                        issued. Over 44 percent
 1,600                                                                                  of these were permitted
                                                      1,365                             in 2005 and 2006.
 1,400

 1,200
                                             1,019
 1,000                                                         918

   800
                                     645
   600                       542

                      362
   400       277
                                                                        165
   200                                                                          74

      0
             2000    2001    2002 2003       2004     2005     2006     2007   2008


     Source: Construction Industry Research Board, 2000-2008




                                                                                      • Because the city is less
                      Permits Issued per 1,000 Residents                                developed, it generally
                                 2000 - 2008                                            had higher levels of
                                                                                        housing units permitted
# of permits                                                                            per 1,000 residents
    25.0                                                                                when compared to the
                                                                                        county as a whole.
    20.0
                                       Apple Valley
    15.0


    10.0

                                           San Bernardino County
     5.0


     0.0
          2000      2001    2002   2003      2004    2005      2006     2007   2008


     Source: Construction Industry Research Board, 2000-2008 and SCAG



                              Southern California Association of Governments
                                                     9
Housing Values

                              Median Home Price                                            • Between 2000 and
                                 2000 - 2008                                                 2006, median home sale
                                                                                             prices more than tripled,
Thousands                                                                                    jumping from $90,000
 $600                                                                                        to $310,000.
                                                                                           • In 2008, the median
 $500                                                                                        home price in Apple
                                                                                             Valley was $187,000,
 $400                                                                                        $38,000 lower than that
                                                                  $310
                                                                           $292
                                                                                             in San Bernardino
 $300                                                   $275                                 County.
                                             $185                                  $187
 $200
                                     $135
                            $113
           $90      $97
 $100

   $0
          2000     2001    2002      2003   2004       2005      2006     2007     2008


     Source: Data Quick Information Systems, 2009




                  Median Home Price Appreciation Rate                                      • Between 2001 and
                             2000 - 2008                                                     2006, annual home price
Percent                                                                                      appreciation rates were
  60%                                                                                        generally in the double
                                                    48.6%                                    figures.
  50%
  40%                                  37.0%                                               • In sharp contrast,
  30%                                                                                        median home price
                   16.5%
                             19.5%                                                           dropped by almost 6
  20%
          7.8%
                                                               12.7%
                                                                                             percent between 2006
  10%                                                                                        and 2007 and 36
   0%                                                                                        percent between 2007
 -10%                                                                    -5.8%               and 2008.
 -20%
 -30%
 -40%                                                                             -36.0%
 -50%
          00-01    01-02     02-03     03-04        04-05      05-06     06-07    07-08

     Source: Data Quick Information Systems, 2009




                                     City Profile Report 2009 – Apple Valley
                                                        10
V. Employment
                                 Total Jobs
                                                                                         • In 2008, total jobs in
                             2003, 2006 and 2008
                                                                                           Apple Valley reached
                                                                                           12,516, 9.6 percent
# of jobs                                                                                  greater than its 2003
14,000                                     12,767                   12,516                 level.
12,000            11,416                                                                 • Total jobs in the city
                                                                                           included wage and
10,000                                                                                     salary jobs and jobs
                                                                                           held by business owners
 8,000
                                                                                           and self-employed
 6,000                                                                                     persons. The total job
                                                                                           count does not include
 4,000                                                                                     unpaid volunteers or
                                                                                           family workers, and
 2,000                                                                                     private household
                                                                                           workers.
      0
                  2003                     2006                     2008


      Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                            Jobs in Manufacturing
                             2003, 2006 and 2008

# of jobs                                                                                • Between 2003 and
500                                                                                        2008, the number of
                                                                                           manufacturing jobs in
                 393                       395                                             Apple Valley decreased
400
                                                                     342                   by nearly 13 percent.
                                                                                           The county experienced
300                                                                                        a similar decrease
                                                                                           during the same period.
200

100

  0
                2003                      2006                      2008



      Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                             Southern California Association of Governments
                                                   11
                               Jobs in Construction                                        • Construction jobs
                               2003, 2006 and 2008                                           include those engaged
                                                                                             in both residential and
# of jobs
                                                                                             non-residential
                                                                                             construction.
1,200
                                                                                           • Between 2003 and
                                             1,000
1,000                                                                                        2008, construction jobs
                    816                                                                      in the city decreased by
 800                                                                   735                   81, or 9.9 percent.

 600

 400

 200

    0
                   2003                      2006                     2008


        Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                               Jobs in Retail Trade
                               2003, 2006 and 2008                                         • Between 2003 and
                                                                                             2008, the number of
# of jobs
                                                                                             retail trade jobs in the
1,800                                                                                        city increased from
                                             1,572
                                                                       1,515
                                                                                             1,309 to 1,515, or 15.7
1,600
                                                                                             percent.
1,400               1,309

1,200
1,000
 800
 600
 400
 200
    0
                   2003                      2006                     2008


        Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                                     City Profile Report 2009 – Apple Valley
                                                        12
                 Jobs in Professional and Management                                    • Jobs in the professional
                          2003, 2006 and 2008                                             and management sector
                                                                                          include those employed
# of jobs
                                                                                          in, for example,
1,800                                                                                     professional and
1,600                                      1,515                    1,545                 technical services,
                                                                                          management of
1,400
                 1,203                                                                    companies, and
1,200                                                                                     administration and
1,000
                                                                                          support.

  800                                                                                   • Between 2003 and
                                                                                          2008, the number of
  600                                                                                     professional and
  400                                                                                     management jobs
                                                                                          increased by 342.
  200
     0
                 2003                     2006                     2008



     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                            Southern California Association of Governments
                                                  13
                                      Jobs by Sectors
                                                                                                      • Between 2003 and
                                                                                                        2008, there were only
                                           2003
                                                                                                        slight changes in the
                                            Agriculture                                                 share of jobs by sector
                              Public           0%
                                                          Construction
                                                                             Manufacturing              in the city. Specifically,
                           administration
             Other services    1%                            7%
                                                                                 3%
                                                                                      Wholesale
                                                                                                        during this period, the
 Leisure and     5%                                                                      2%             share of education and
 hospitality
                                                                                          Retail
                                                                                                        health jobs declined
     6%
                                                                                          11%           from 44 percent to 41
                                                                                                        percent while the share
                                                                                   Transportation
                                                                                  and warehousing
                                                                                                        of construction jobs
                                                                                    and utilities       decreased from 7
                                                                                        4%              percent to 6 percent.
                                                                                      Information
         Education and                                                                    1%
            health                                                             Finance/Insurance/
             44%                                                                   Real Estate
                                                                                      5%
                                                               Professional and
                                                                management
                                                                    11%


       Source: California Employment Development Department, 2003 and SCAG




                                       Jobs by Sectors
                                            2008
                                                                                                      • In 2008, the education
                              Public
                                             Agriculture                 Manufacturing                  and health sector
                                                                                      Wholesale
                           administration
                                                0% Construction              3%
                                                                                        2%              remained the largest
            Other services
                                                                                                        sector, accounting for
                                                          6%
                               1%                                                         Retail
Leisure and      5%
hospitality
                                                                                           12%          about 41 percent of
    7%                                                                                                  total jobs in the city.
                                                                                Transportation and      This sector includes
                                                                                 warehousing and        hospitals, dentists and
                                                                                                        schools.
                                                                                     utilities
                                                                                       5%

                                                                                        Information   • Other large sectors
                                                                                            1%          included retail (12
                                                                                Finance/Insurance/
                                                                                                        percent) and
            Education and                                                           Real Estate         professional and
               health                                                                  5%               management (12
                41%
                                                                  Professional and                      percent).
                                                                    management
                                                                        12%



       Source: California Employment Development Department, 2008 and SCAG




                                        City Profile Report 2009 – Apple Valley
                                                           14
Average Salaries


                           Average Annual Salary per Job                                       • Average salaries per job
                                   2003 and 2006                                                 in the city increased
                                                                                                 from $30,584 in 2003 to
Dollars
                                                                                                 $33,904 in 2006, an
$40,000                                                                                          almost 11 percent
                                                                      $33,904                    increase, which was
$35,000
                               $30,584                                                           below the inflation rate
$30,000                                                                                          of 13 percent during the
                                                                                                 same period for
$25,000                                                                                          Southern California.
$20,000

$15,000

$10,000

 $5,000

       $0
                                2003                                  2006



       Source: California Employment Development Department, 2003 & 2006




                          Average Annual Salary by Sector                                      • In 2006, the sector
                                2006 (in thousands)                                              providing the highest
                                                                                                 salary per job in Apple
          Accommodation and Food Services
       Administrative and Support and Waste
                                                                                                 Valley was Agriculture,
   Agriculture, Forestry, Fishing and Hunting                                                    Forestry and Fishing
         Arts, Entertainment, and Recreation
                                  Construction                                                   and Hunting ($60,124).
                         Educational Services
                       Finance and Insurance                                                   • The Accommodation and
           Health Care and Social Assistance
                                   Information
                                                                                                 Food Services sector
   Management of companies and enterprises                                                       provided the lowest
                                Manufacturing
                                       Mining                                                    annual salary per job
Other Services (except Public Administration)                                                    ($11,464).
       Professional, Scientific, and Technical
                        Public Administration
          Real Estate and Rental and Leasing
                                  Retail Trade
            Transportation and Warehousing
                                       Utilities
                             Wholesale Trade

                                                   0   10   20   30     40      50   60   70
                                                                 Salary ($)

       Source: California Employment Development Department, ES-202, 2006




                                   Southern California Association of Governments
                                                         15
VI. Retail Sales
                                                                                     • Real (inflation
                                                                                       adjusted) retail sales
                                 Real Retail Sales
                                                                                       increased by 40
                               2000 - 2007 (in 2007 $)
                                                                                       percent between 2000
Millions
                                                                                       and 2005.
 $450
                                                                             $406    • Real retail sales
                                                                      $388
 $400                                                                                  continued to increase
 $350                                                                                  rising by 28.9 percent
                                                             $315
                                                                                       between 2005 and
                                                     $283
 $300
                                           $257                                        2007.
                      $237      $238
 $250       $225

 $200
 $150
 $100
  $50
   $0
           2000       2001      2002      2003      2004     2005     2006   2007



       Source: California Board of Equalization, 2000-2007




                               Real Retail Sales per Person
                                 2000 - 2007 (in 2007 $)

Thousands
                                                                                     • Between 2000 and
 $14                                                                                   2007, real retail sales
 $12                                                                                   per person for the city
                               San Bernardino County
                                                                                       increased from $4,000
 $10                                                                                   to almost $6,000, but
                                                                                       were still lower than the
  $8                                                                                   county.
  $6

  $4                                    Apple Valley

  $2

  $0
    2000           2001      2002      2003        2004      2005     2006    2007

       Source: California Board of Equalization, 2000-2007 and SCAG




                                       City Profile Report 2009 – Apple Valley
                                                          16
VII. Education

                              K-12 Student Enrollment                                   • Between 2000 and
                                    2000 - 2006                                           2006, total K-12 public
                                                                                          school enrollment for
# of students
                                                                               14,882
                                                                                          schools within the city
15,000                                                                14,235              increased by almost
                                                             13,549
                                      12,464
                                                  13,042                                  3,000 to 14,882
               11,909     12,218
                                                                                          students.
12,000
                                                                                        • The total enrollment
                                                                                          increased by almost 25
 9,000
                                                                                          percent during this
                                                                                          period.
 6,000


 3,000


        0
            Fall 2000     2001        2002        2003        2004    2005     2006



        Source: National Center for Education Statistics, 2000-2006




                                 K-6 Student Enrollment
                                       2000 - 2006
                                                                                        • The total number of
# of students                                                                             public elementary
8,000                                                                 7,341
                                                                               7,588      school enrollment in the
              6,552      6,600       6,561
                                                 6,831       7,005
                                                                                          city was generally stable
                                                                                          between 2000 and
6,000                                                                                     2003.
                                                                                        • Between 2003 and
                                                                                          2006, total public
4,000                                                                                     elementary school
                                                                                          enrollment increased by
                                                                                          about 760 students, or
2,000                                                                                     11 percent.


    0
     Fall 2000           2001        2002        2003        2004     2005     2006



        Source: National Center for Education Statistics, 2000-2006



                                   Southern California Association of Governments
                                                         17
                          Grades 7-9 Student Enrollment                                                   • Between 2000 and
                                   2000 - 2006                                                              2004, total public school
# of students                                                                                               enrollment for grades 7-
4,000
                                                                                                            9 increased by over 300
                                                                                                            students, and then
3,500                                                                                     3,335             increased by about 500
                                                             2,836
                                                                          2,973                             from 2004 to 2006.
3,000                    2,664       2,718       2,725
             2,511
2,500

2,000

1,500

1,000

 500

    0
         Fall2000        2001        2002        2003        2004         2005            2006


        Source: National Center for Education Statistics, 2000-2006




                                                                                                          • Between 2000 and
                                                                                                            2006, total public school
                          Grades 10-12 Student Enrollment                                                   enrollment for grades
                                    2000 - 2006                                                             10-12 increased by
# of students                                                                                               approximately 1,100, or
 5,000                                                                                                      about 39 percent.

                                                                                  3,921           3,959
 4,000                                                            3,708
                                                     3,486
                                        3,185
              2,846        2,954
 3,000

 2,000


 1,000

     0
      Fall 2000            2001         2002         2003         2004            2005            2006


        Source: National Center for Education Statistics, 2000-2006




                                         City Profile Report 2009 – Apple Valley
                                                            18
VIII. References


California Department of Finance, Demographic Research Unit

California Employment Development Department Labor Market Information Division

California State Board of Equalization

Construction Industry Research Board

Claritas, Inc.

Data Quick Information Systems

National Center for Education Statistics

U.S. Census Bureau




                   Southern California Association of Governments
                                         19
IX. Methodology
Explanation of City Relative to County

In the table on page 1 of this report, the reference of City “Relative to County” for absolute
numbers indicates the difference between the city number and the county number. For
example, the Median Age of City A being 30 and the Median Age of County B being 35
would show a relative difference of 5. For data that is a percentage, the relative difference
is based on the city as a percentage of the county total.

Population

The population for each jurisdiction was based on California Department of Finance data.
These are the official state population and housing estimates. The 2000 figure was based
on U.S. Census figures for April 1, 2000 while subsequent years represent the city’s
population as of January 1 of each year.

Graphs for population based on age and race were tabulated using Census 2000 data and
Claritas, Inc.

Households

The number of households for each jurisdiction was based on California Department of
Finance data. The 2000 figure was based on U.S. Census figures for April 1, 2000 while
subsequent years represent the city’s households as of January 1 of each year.

Households by size were calculated based on Claritas, Inc. data.

Housing

Residential permits issued were obtained using Construction Industry Research Board data,
which are collected by Counties from self-reporting of individual cities. The number of
permits issued is reflective of all types of residential permit activity, including, but not
limited to new units, replacement units due to demolition, and additions.

The median home price was calculated based on total home sales in the city, including
single family units and condominiums. The median price does not reflect the entire
universe of housing in the jurisdictions, only those that sold within the calendar year.

The data was compiled from Data Quick Information Systems.

Employment

Employment data is based on the California Employment Development Department (EDD)
county totals and is adjusted by SCAG. SCAG adjusts the data by adding self-employed to
the EDD wage and salary county totals. Due to EDD methodology, employment data is
based on the location of a company’s payroll and not necessarily the location of physical
offices.

                         City Profile Report 2009 – Apple Valley
                                            20
Retail Sales

Retail sales data is obtained from the California Board of Equalization, which does not
publish individual point-of-sale data. All data is adjusted for inflation.

Education

Student enrollment data is based on public schools that are physically located within city
boundaries. Data is obtained from the National Center for Education Statistics.

Choice of Data Sources

The following factors were considered in choosing the data sources used for this report:
   • Available for all jurisdictions in the SCAG region
   • The most recognized source on the subject
   • Data sources are in the public domain
   • Data available on an annual basis

The same data sources are used for all jurisdictional profiles (except where noted) to
maintain overall reporting consistency. The jurisdiction is not constrained from using other
data sources for their planning activities.




The preparation of this report has been financed in part through grants from the Federal Highway
Administration and Federal Transit Administration, U.S. Department of Transportation, under the
Metropolitan Planning Program, Section 104(f) of Title 23, U.S. Code. The contents of this report do
not necessarily reflect the official views or policy of the U.S. Department of Transportation.
Additional assistance was provided by the California Department of Transportation.

                      Southern California Association of Governments
                                            21
X. Acknowledgements

SCAG Management

Hasan Ikhrata, Executive Director
Huasha Liu, Director, Planning Methods, Assessment & Compliance
Ping Chang, Deputy Director, Planning Methods, Assessment & Compliance
Rich Macias, Director, Regional & Comprehensive Planning
Sylvia Patsaouras, Deputy Director, Regional & Comprehensive Planning
Joann Africa, Acting Chief Counsel
Debbie Dillon, Director, Administrative Services & Human Resources
Wayne Moore, Chief Financial Officer
Sharon Neely, Director, Legislation
Brian Williams, Director, Government, Public & Regional Affairs

Project Managers

Ma’Ayn Johnson, Associate Regional Planner, Planning Methods, Assessment & Compliance
Javier Minjares, Senior Regional Planner, Planning Methods, Assessment & Compliance

Maps

Ping Wang, Senior GIS Analyst

Authors

Christine Fernandez, Assistant Regional Planner
Matt Horton, Regional Planner
Mike Jones, Associate Regional Planner
Ryan Kuo, Associate Regional Planner
Bernard Lee, Regional Planner
Rongsheng Luo, Regional Planner Specialist
Javier Minjares, Senior Regional Planner
Jessica Meaney, Associate Regional Planner
Alan Thompson, Senior Regional Planner
Kurt Walker, Regional Planner Specialist
Ming Yin, Associate Regional Planner

Reproduction

Pat Camacho, Office Services Specialist
Catherine Rachal, Office Services Specialist

Assistance from the following SCAG staff members is also recognized:

Joseph Carreras, Program Manager
Simon Choi, Senior Regional Planner Specialist
Hsi-hwa Hu, Transportation Modeler IV
Jacob Lieb, Manager
Frank Wen, Manager
Ying Zhou, Regional Planner Specialist


                           City Profile Report 2009 – Apple Valley
                                              22
                    Notes:




Southern California Association of Governments
                      23

				
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