john-lawrence-resume-web by shuifanglj

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									                                                 JOHN LAWRENCE
                                   Mobile: 518-227-0580 ● career@johnlaw3742.com
                                                www.johnlaw3742.com

                PRODUCT MARKETING, DIGITAL MARKETING, SOCIAL MEDIA, TECHNICAL SALES
Enthusiastic, innovative, motivated leader with exceptional customer service, sales performance and marketing success.
Consistently exceed expectations by blending certified technical aptitude with natural sales and marketing savvy.
Evangelist of emergent technology: mobile payments, social media, and augmented reality. Core strengths include:
        Sales and Marketing Leadership                                   Global Competitive Market Analysis
        Business Strategy                                                Data Integration and Integrity
        Branding and Identity                                            Process Modeling and Improvement
        Relationship Building                                            Product and Design Usability

                                             PROFESSIONAL EXPERIENCE
Marketing Director / Webmaster                                                                             1996 - Present
Freelance Consultant (concurrent with status as a full time student)
 Create web sites (wireframes, design, digital imaging, copy writing, editing, photography, programming, hosting,
  SEO, SEM, e-commerce) and digital marketing campaigns using statistics and analytics.
 Represent clients at community events, trade shows, public appearances, and book signings. Compose several
  biographies, press releases, and other content included in internationally published works.
 Achieved and maintained over one million hits per month for top performing client sites.
 Landed million-dollar movie deal for a client due to highly successful viral marketing campaign, website, and SEO.
 Engaged audiences and connected people with social media/networking before Web 2.0 tools became available.

Advancement Communications Web Specialist                                                                     2008 - 2010
Bentley University – Office of Development, Alumni and Corporate Relations, Waltham, MA
 Directed all web-based initiatives; managed online community of over 50,000 alumni and students; introduced social
  media to campus staff by creating and cultivating first official presences on Facebook, LinkedIn, Twitter, & Foursquare.
 Delivered presentations and trainings for the university community as well as at national industry conferences.
 Elected Conference Co-Chair, Harris Connect User Group Executive Committee (‘09-‘10).
 Improved traffic to Division web site and online community by 105% within first year.
 Expanded e-mail distribution list by 50% and social media membership by 649%.
 Enhanced e-mail and website donor campaign obtaining over $500,000 from 1,500 donations.
 Increased online donations by 48% and dollars by 56% when total donors decreased by 33%.
 Left position to pursue graduate degree full time.

Academic Technologist - IT Manager                                                                            2007 - 2008
The Sage Colleges, Albany, NY
 Managed day-to-day operations of campus technical support and help desk; installation and repair of all campus
  computers, peripherals, and software; supervised three assistants, seasonal workers, and student computer lab staff.
 Propelled department efficiency and productivity up to 2,300% by utilizing technology and automation.
 Consistently completed assignments ahead of schedule; took initiative to successfully resolve additional projects
  which had been many years overdue.

Technical Sales and Support Specialist                                                                        2003 - 2007
Time Warner Cable, Schenectady, NY
 Supported cable television, digital home phone, and high speed internet subscribers who were experiencing
  technical problems: i.e. complete loss of service, abuse, network connectivity; successfully addressed unresolved
  problems escalated by Junior Technicians, Supervisors, and Senior Management.
 Attained number one sales ranking in digital phone and placed third in core products in the Division.
                                                                                                JOHN LAWRENCE, page 2
Time Warner Cable, continued

 Provided white glove and VIP treatment to customers requiring the most difficult or complicated resolutions.
 Trained and mentored new employees, call center customer service representatives, and technicians.
 Audited commission structure and identified computer glitch that affected proper employee compensation.
 Assumed additional projects beyond job scope including member of national cross-functional team to design and
  implement new tools as well as the forecasting and administration of call center workforce management database.
 Contributed to the success of local community marketing events including the show “Love on Demand.”

Sales Representative                                                                                           1999 -2000
IBM, Albany, NY
 Demonstrated use and retail sales of consumer and commercial IBM Aptiva PC desktops and ThinkPad laptops,
   peripherals, software, services, and extended warranties at retail kiosks to individuals and small businesses.
 Led in sales at home store and ranked third in division
 Developed CRM sales and marketing materials to generate new leads and close sales

                                                     EDUCATION
Bentley University - McCallum Graduate School of Business, Waltham, MA
MBA Dual Concentration: Marketing & Management, candidate              Cumulative GPA: 3.51                May 2011
 Member of a team which produced a strategic marketing plan for the Senior Leadership Team at a social media
  startup, KickApps (subsequently acquired by KIT Digital, Inc.).
 Team Lead for a market research project conducted on “augmented reality.”
 Co-authored presentation, "Managing the Social Message: How to use Social Media to Build Your Organization"
  which was presented at the 11th Annual Police Union Leadership Seminar, Harvard Law School.
 Traveled to Japan and met with entrepreneurs and company executives; analyzed Japanese mobile device
  market and usage in Tokyo, Kamakura, and Kyoto in connection with Global Study Abroad MBA course.
 Directed marketing campaign for author, publisher, and corporate immersion partner’s self-published book.
 Appointed Vice President of Alumni Relations, Graduate Student Association (‘10)

The Sage Colleges - Sage College of Albany, Albany, NY
BS, magna cum Laude Major: Computer Information Systems                Cumulative GPA: 3.84              May 2004
 Awarded the National Science Foundation “Scholarship in Math and Computer Science;” and The Sage Colleges
   “Presidential Honors” scholarship
 Discovered $40,000 student organization accounting error as Student Government Treasurer (‘99-‘00)
 Chaired Psychology Club as President (‘03-‘04)
 Recognized with Excellence in Computer Science (‘00), Excellence in Computer Information Systems (‘04)
 Recruited into Phi Theta Kappa and Phi Kappa Phi National Honor Societies

                                         SOFTWARE AND TECHNICAL SKILLS
Fluent in HTML; power user of all versions of MS Windows and Apple Mac OS, MS Word, Excel, PowerPoint, Access,
Outlook; Adobe Acrobat, Dreamweaver, Fireworks, Flash, Illustrator, Photoshop; Google Docs, Analytics; familiar with
Windows Server 2003 Active Directory and Group Policy, Unix, Omniture, SPSS, and popular marketing techniques and
programming languages, databases, and protocols including CGI, C++, CSS, Java, JavaScript, FTP, Perl, PHP, RSS, SEO,
SEM, SQL,TCP/IP, Telnet, and XML. CompTIA A+ and Network+ Certified.

                                                     AFFILIATIONS
Associate, Institute of Electrical and Electronics Engineers; Member, Council for Advancement and Support of Education;
Member, HTML Writer’s Guild; Basic Member, International Webmasters Association; Partner, Microsoft

                                            COMMUNITY INVOLVEMENT
 Administered marketing, website, and SEO as Technology Manager for a State Representative Candidate (‘09-‘10)
 Beta Tester for Adobe, AOL, eBay, Google, Joost, Microsoft, Mozilla, Research in Motion, Skype, TiVo, Vonage

								
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