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					2010

Executive MBA



            Kevin Tai
            Director, American Express
            Exchanging experiences with senior executives.
            Sharing of ideas by international faculty.
            He’s bringing out his best at SIM.




                                                     www.sim.edu.sg/ge
“Working as a team, learning and
appreciating each individual’s strengths
and weakness, SIM has taught me
how best I can value-add and push
myself to excel at a higher level. It’s
about how to work well with people
and getting to know the professors
from overseas as they impart their
experiences, knowledge and skills.”

Gillian Tan
General Manager
Huhtamaki Singapore Pte Ltd




Taking Successful Careers to the Next Level               01
University at Buffalo, The State University of New York   03
UB School of Management                                   06
UB’s EMBA – Developing Today’s Business Leaders           09
The EMBA Program                                          11
The EMBA Faculty                                          12
Program Curriculum                                        14
Program Structure                                         15
Course Descriptions                                       16
Admissions                                                18
Fees                                                      20
Enrollment                                                21
About SIM                                                 22
Why Study at SIM?                                         24
SIM Membership                                            25
                                                                                SIM UB EMBA 1




    Taking Successful
    Careers to the Next Level


                                              In today’s fast-paced,
                                              dynamic business landscape,
                                              what separates an outstanding
                                              manager from a merely good one?

A top executive is one who is able to
lead a team and communicate effectively
with other managers to resolve complex
problems across disciplines and achieve
desired results.

The Executive Master of Business
Administration (EMBA) program,
offered by University at Buffalo (UB),
The State University of New York in
conjunction	with	the	Singapore	Institute	
of Management (SIM), is a powerful tool
designed to boost the capabilities of high-
potential executives who wish to earn an
MBA while continuing to work full time.
For experienced professionals seeking
to optimize their qualifications and skill
sets, the EMBA is the ideal platform for
propelling careers to the next level.
2 SIM UB EMBA




     Anoop Kumar Dwivedi,
     Business Development Manager
     HP Business Intelligence Solutions
     Asia Pacific & Japan
     Class of 2005
                                                                                                                         SIM UB EMBA 3




   University at Buffalo,
   The State University
   of New York

Founded in 1846, the University at Buffalo (UB), The State University of New York (SUNY) is
one of the leading public universities in the northeastern U.S. Within the 64-campus SUNY
system, UB is the flagship campus.


As the largest and most comprehensive          awards including the Nobel Prize, the          research expenditures of more than $240
university center, UB offers more than 300     National Medal of Science and the Pulitzer     million (U.S.) in fiscal year 2003. The first
undergraduate and graduate programs—           as well as MacArthur, Guggenheim and           cancer research center in the world was
the most in any SUNY campus—and                Rockefeller	Foundation	grants.	Along	          established at UB in 1898—today there
has an enrollment of more than 28,000          with these accomplishments, UB faculty         are more than 90 organized research
students.                                      are at home in the classroom. SUNY             centers and institutes at UB, including
                                               has recognized more distinguished              the	Center	for	Computational	Research;	
Notably, UB is the only public member          professors and distinguished teaching          the	Great	Lakes	Program;	the	Institute	for	
in New York and New England of the             professors at UB than at any other SUNY        Local	Government	and	Regional	Growth;	
prestigious 62-member Association of           unit. More than 150 of UB’s faculty have       the National Center for Geographic
American Universities (AAU). This places       received the Chancellor’s Award for            Information	and	Analysis;	the	Institute	
UB among top-ranked, research-intensive        Excellence in Teaching—again, the largest      for	Lasers,	Photonics	and	Biophotonics;	
U.S. public universities, including Harvard,   representation of any unit in the SUNY         the	Electronic	Poetry	Center;	the	
Yale, Stanford, the University of California   system.                                        Multidisciplinary Center for Earthquake
at Berkeley and Cornell.                                                                      Engineering	Research;	the	Center	of	
                                               UB is ranked among the top 50 U.S.             Excellence for Document Analysis and
UB is reputed for its outstanding faculty.     public and private research universities       Recognition;	and	the	New	York	Center	
Among its approximately 4,000 full-time        according to an authoritative 2001 report      of Excellence in Bioinformatics and Life
and affiliated faculty, 95 percent hold        published by the University of Florida.        Sciences.	UB	also	has	numerous	joint	
a doctorate or equivalent. UB faculty          The university ranks among the top three       research	partnerships	with	Roswell	
have been the recipients of numerous           in America’s public research universities in   Park Cancer Institute and Hauptman-
prestigious national and international         terms of total research dollars, with total    Woodward	Medical	Research	Institute.
4 SIM UB EMBA




UNIVERSITY AT BUFFALO, THE STATE UNIVERSITY OF NEW YORK




In terms of international education, UB is a model institution, ranking No. 12* among the top 25
campuses hosting international students in the U.S. It enrolls more than 4,300 international students
from 111 countries, 70 percent of whom are from Asia.

The Singapore Institute of Management       In May 2009, the Bachelor of Arts in Sociology was introduced.
(SIM) and UB have an excellent
and long-standing relationship. In          Accreditations
partnership with SIM, the UB School of      UB is accredited by the following associations:
Management established the first U.S.-      •	 Middle	States	Commission	on	Higher	Education
accredited Executive Master of Business     •	 New	York	State	Board	of	Regents
Administration (EMBA) program in
Singapore in March 1996.                    In addition, the School of Management is accredited by AACSB International –
                                            The Association to Advance Collegiate Schools of Business (AACSB).
The collaboration was further extended
to include selected undergraduate           Membership
degree programs in Singapore, starting      UB is a member of the following associations:
with the Bachelor of Science in Business    •	 American	Council	on	Education	(ACE)
Administration (with concentrations in      •	 Association	of	American	Colleges	and	Universities	(AACU)
International Business and Marketing)       •	 Association	of	American	Universities	(AAU)
in June 2004. The Bachelor of Arts in       •	 Association	of	Colleges	and	Universities	of	the	State	of	New	York
Communication followed in May 2005 and      •	 National	Association	of	State	Universities	and	Land-Grant	Colleges	(NASULGC)
a new concentration in Financial Analysis
was made available in the Business
                                            * “Open Doors 2008” report publised by the Institute of International Education (IIE).
Administration program in May 2006.

In May 2007, the Bachelor of Arts in
Psychology, Double Degree in Business
Administration and Psychology, and
Double	Major	in	Communication	and	
Psychology were introduced.
                                                            SIM UB EMBA 5




“Our courses cover the basic tools a manager needs, the
major	functional	areas	of	management,	and	also	provide	
     the broad perspective and skills required by senior
                          managers in any organization.”
                                                   Professor Philip Perry
            Associate Dean, International Programs at School of Management
                                                        University at Buffalo
6 SIM UB EMBA




         Since awarding its first degree in 1927, the
                                                                       UB
    School of Management has built an impressive
 reputation as one of the best schools of business
                                                                       School of
       in the world. The comprehensive range of its
academic portfolio, the expertise of its faculty and
     the worldwide success of its graduates are the
                                                                       Management
            primary reasons for the school’s acclaim.




The School of Management currently          administration program and a doctoral       economically emerging countries, such
has an enrollment of more than 3,200        business program. The faculty of the        as Hungary, Latvia and Indonesia, have
undergraduate, MBA, master’s and            School of Management includes scholars      also recognized and called upon UB’s
doctoral students at campuses in            renowned in their fields, six of whom       expertise and experience in international
Buffalo,	Singapore	and	Beijing,	China.	     have received the SUNY Chancellor’s         management.
Approximately 1,000 participants attend     Award for Excellence in Teaching.
business-training programs each year                                                    In 1999, the School of Management
at the School’s Center for Executive        International Programs                      launched a new Executive MBA program
Development. Its network of 29,000          UB’s School of Management is recognized     in collaboration with the School of
alumni includes business people in          worldwide for innovation in international   Business	of	Renmin	University	in	Beijing,	
leadership positions all over the world.    management education. Its programs          one of China’s top ranked business
                                            help meet the University’s goal of          schools. Participants in the China
All academic programs offered by the        developing business leaders who can         Executive MBA program include senior
School of Management are accredited by      manage people and resources in a global     managers	from	major	U.S.	and	European	
the prestigious AACSB International, and    marketplace.                                multinational firms and leading Chinese
the School’s MBA, undergraduate and                                                     enterprises.
doctoral programs are currently ranked as   In 1984, UB was selected to design and
among the best in the nation by The Wall    implement	the	first	MBA	program	jointly	    Multinational corporations (MNCs)
Street Journal, U.S. News & World Report    sponsored by the governments of the U.S.    frequently engage faculty from UB
and the Gourman Report.                     and	the	People’s	Republic	of	China.	More	   to design and teach their overseas
                                            than 200 Chinese managers have earned       training programs. In 1999, the school
Domestically, the school offers a full-     this MBA degree and are now in upper-       was selected by Motorola University to
time MBA program, an Executive MBA          level executive positions throughout        establish a new Executive MBA for the
program and a Professional (part-time)      Chinese enterprises and government.         China telecommunications sector.
MBA program, several master’s programs      As alumni, they continue to interact
as well as an undergraduate business        with the school today. Governments of
                                                                               SIM UB EMBA 7




AACSB Accreditation                          “HP has sponsored a total of nine staff for
•	 Accreditation	by	AACSB	International	
   is considered to be the hallmark of
                                             the EMBA program to-date. HP’s changing
   management education. Only 529 of         business needs demand a dynamic, flexible
   the more than 8,000 business schools
   in the world are accredited by the
                                             workforce to enable us to maintain our
   AACSB International.                      competitive edge and leading position in the
•	 The	School	of	Management’s	
   undergraduate program was
                                             industry. UB’s EMBA program has enhanced
   accredited in 1930, and the MBA           our employees’ working capabilities and
   program in 1972.
•	 AACSB	International	created	separate	
                                             accelerated their development in both the
   accreditation standards for accounting    technical and general management paths.”
   programs in 1980. The School
   earned accreditation of its accounting                                        Tan Yen Yen
                                                                             Managing Director
   program in its first attempt in 1985                                          HP Singapore
   and is one of only 169 programs in
   the U.S. to earn this distinction.

Since gaining their initial accreditation,
all of the programs in the School of
Management have been continuously
accredited by AACSB.
8 SIM UB EMBA




“I like the composition of the class. I get to work with students from countries other
than Singapore. They provide me the global setting within which a manager in the 21st
century must work. They come from widely divergent education backgrounds and
represent widely different industries.

Best of all, the executives in my courses have one dream: To better equip themselves so
that they may enchance shareholder value and produce better results for their
organization.”
                                                                                        Arun K. Jain
                                                      Samuel	P.	Capen	Professor	of	Marketing	Research
                                                                   Professor, Department of Marketing
                                                                                  University at Buffalo
                                                                                                                                   SIM UB EMBA 9




                                                  UB’s EMBA –
                                                  Developing Today’s
                                                  Business Leaders
Earn a Prestigious American                    Here, your classmates will not be fresh,      Excellent Rankings
Degree                                         inexperienced graduates, but highly           For seven consecutive years (2001 –
Why settle for second best? In terms of        qualified, extremely talented individuals     2007), The Wall Street Journal has ranked
international education, UB ranks No. 12*      destined for top management positions.        the UB School of Management as one
among the top 25 campuses hosting              The classroom is a ready network of high      of the world’s best business schools. In
international students in the U.S. Since its   caliber business contacts – a wealth of       addition, UB MBAs have been lauded for
establishment in 1927, the UB School of        experience and knowledge ready to be          their team skills and leadership potential.
Management has built an impressive             tapped into and shared.
reputation as one of the best business                                                       The UB School of Management was
schools in the world. UB is particularly       Class members progress through the            ranked as one of US’s top 5 business
renowned for its exemplary faculty, many       entire program as a high performance,         schools for the fastest return on MBA
of whom are recipients of esteemed             cross-functional team. You will learn to      investment by Business Week.
national and international awards. Within      recognize and optimize the strengths
SUNY more than 150 of UB’s faculty have
     ,                                         within a team, as well as develop             Forbes magazine ranks the UB School of
received the Chancellor’s Award for            powerful relationships with each other.       Management as one of the best business
Excellence in Teaching.                                                                      schools in the world for “return on
                                               Since 1996, the SIM UB EMBA has               investment.”
These are the faculty with whom you will       graduated more than 320 senior-level
interact face-to-face, share experiences       managers and executives.                      2009 EMBA Class Profile
with and learn first-hand from.                                                              Gender
                                               Gain Real-World Knowledge                     Female                                                 35%
Springboard Your Career into                   What is knowledge if you can’t apply          Male                                                   65%
Senior Management                              it? The EMBA curriculum combines
                                               solid theory and real-world cases. It         Age
We understand your ultimate goal. Unlike
                                               offers an understanding of the issues         29 and below                                            0%
most other MBA programs, the UB EMBA
                                               affecting competition in the global           30 – 39                                                45%
is specifically tailored to help you ascend
                                               marketplace today, with immediate,            40 – 49                                                50%
and succeed in senior management
                                               practical applications on your day-to-day     50 and above                                            5%
positions. The unique Strategic
Leadership Development (SLD) sequence          challenges	on	the	job.	Coupled	with	team-     Profession
is a series of three leadership courses that   learning from your fellow participants,       Accounting/finance	                                    20%
will heighten your leadership skills and       you will be equipped to manage work           Business development                                    5%
core management disciplines for career         teams and handle any kind of business         Engineering                                             5%
advancement.                                   problem.                                      Human	Resource	                                         5%
                                                                                             IT/MIS	                                                10%
A significant proportion of our students       Plan Your Own Study Track                     Operations                                             15%
have successfully advanced in their            We know you are a busy executive and          Production                                              5%
careers, some almost immediately after         time is precious. The EMBA program            Quality	assurance/management	                          15%
graduation.                                    was carefully designed for experienced        Sales/marketing	                                       20%
                                               executives with top management
Learn Alongside the Best                       potential who wish to further their studies   Work Experience
The admissions criteria for the EMBA           without career interruption.                  5 – 10 years                                           20%
program are stringent and exacting.                                                          11 – 15 years                                          25%
                                                                                             16 – 20 years                                          30%
                                                                                             21 years and above                                     25%

                                                                                             * “Open Doors 2008” report published by the Institute of
                                                                                             International Education (IIE).
10 SIM UB EMBA




“The UB EMBA not only offers a distinguished degree, but also an
invaluable learning experience. Taught fully by a US faculty, the
academic rigour, professionalism, and applicability of the program is
commendable. Not only has the program equipped me to better take on
more challenging responsibilities at work, it has also rewarded me with
many firm friends.”

                                                                  Chow Qian Yao
                                                                     Vice President
                                                       Singapore Exchange Limited
                                                 Class of 2008, Overall Top Student
                                                                                                        SIM UB EMBA 11




  The EMBA Program
The EMBA program was specifically designed to help you develop essential skills for managing and
working in teams. Through relevant, real-world case studies reinforced by established theoretical
concepts, participants are equipped with competencies to recognize and solve problems found in
today’s dynamic work environment.


The program goes well beyond basic knowledge, focusing on application of theories and skills,
particularly in the core areas of finance, marketing, human resources and information technology.



                                   Learning Objectives                         •	 An	understanding	of	international	
                                   The EMBA curriculum offers in-depth            business and the implications of a
                                   training and hands-on experience in            rapidly evolving global economy
                                   complex team-management skills. It aims
                                   to produce superior analysts and problem    Benefits to Students
                                   solvers, excellent team players and         •	 Earn	an	MBA	without	career	
                                   effective communicators.                       interruption
                                                                               •	 Interact	with	fellow	students	from	
                                   In contrast to traditional MBA programs,       diverse backgrounds and with
                                   the EMBA places greater emphasis on the        significant management experience
                                   proficiencies needed for ascension into     •	 Participate	in	team	study	groups	to	
                                   senior management positions. If you are        strengthen interactive leadership skills
                                   a mid-career manager, the EMBA is the       •	 Develop	efficient	and	effective	
                                   ideal platform for propelling you further      processes that can be directly applied
                                   in your profession by providing:               to work situations
                                                                               •	 Interact	with	the	faculty	of	one	of	the	
                                   •	 Practical	knowledge	of	the	latest	          premier business schools in the U.S.
                                      management decision-making               •	 See	problems	from	new	perspectives	
                                      techniques                                  and learn to formulate creative
                                   •	 A	thorough	understanding	of	the	key	        solutions
                                      functional areas of business             •	 Learn	sophisticated	analytical	tools	
                                   •	 Opportunities	to	acquire	and	refine	        and effective implementation methods
                                      leadership and executive problem-
                                      solving skills                           Benefits to Organizations
                                   •	 Superior	instruction	by	a	highly	        •	 Allows	organizations	to	invest	in	
                                      qualified, experienced faculty              managerial capital
                                                                               •	 Provides	an	immediate	return	on	
                                   The EMBA curriculum covers the same            investment	with	on-the-job	application	
                                   material as UB’s regular MBA program, but      of knowledge
                                   with added focus on:                        •	 Offers	a	cost-effective	incentive	to	
                                                                                  reward and retain superior middle and
                                   •	 The	cross-disciplinary	integration	of	      upper-level managers
                                      subjects,	such	as	the	key	linkages	      •	 Exponentially	expands	network	of	
                                      between accounting, finance, decision       business contacts through participants
                                      methods, marketing, information          •	 Enhances	participants’	contribution	to	
                                      systems and human resources                 the organization through a thorough
                                   •	 The	development	of	essential	               understanding of different functional
                                      leadership and teambuilding skills          activities and broader organizational
                                                                                  perspective
12 SIM UB EMBA




    The EMBA                   All EMBA classes are taught by senior faculty members


    Faculty                    from the School of Management with outstanding
                               teaching, research and private industry experience.


                               The School of Management has 66 full-time faculty,
                               including five chaired professorships and 35 professional
                               staff members. The faculty produces internationally
                               acclaimed research and publications, while conducting
                               effective teaching and community outreach programs.




                 In addition, our faculty members train and advise practicing managers through
                 continuing education and consulting for government and private industry. Through this
                 interaction with community and business leaders, they gain valuable insight into the
                 problems, needs and trends of today’s business environment.

                 UB	faculty	publishes	in	leading	academic	and	professional	journals	in	record	numbers.	
                 Their research and expertise has been the basis for articles in The Wall Street Journal,
                 The New York Times, Money, BusinessWeek, Fortune and other national and international
                 publications.
                                                                                                                   SIM UB EMBA 13


                        “You will find that the faculty have a special commitment to the
                        Singapore EMBA program. We are building a long-term relationship with
                        our students and Singapore.”
                                                                                                                  Brian E. Becker
                                                                                                             Senior Associate Dean
                                                                       Professor,	Department	of	Organization	and	Human	Resources
                                                                                                               University at Buffalo




Brian E. Becker                             Feng Gu                                       Philip R. Perry
Senior Associate Dean                       Assistant Professor, Department of            Associate Professor, Department of
Professor, Department of Organization       Accounting and Law, University at Buffalo,    Finance and Managerial Economics
and	Human	Resources,	University	at	         The State University of New York              Associate Dean, International Programs,
Buffalo, The State University of New York   Ph.D. (Business Administration-               University at Buffalo, The State University
Ph.D., University of Wisconsin              Accounting), Washington University            of New York
M.S., Sangamon State University             M.A. (Economics), Washington University       Ph.D., University of California, Berkeley
B.A., Sangamon State University             B.A.	(Economics),	Beijing	University          M.B.A., University of California, Berkeley
                                                                                          M.S., California Institute of Technology
Michelle C. Bligh                           John M. Hannon                                B.S., Cornell University
Assistant Professor of Organizational       Associate Professor, Department of
Behavior, School of Behavioral and          Organization	and	Human	Resources,	            Ramaswamy Ramesh
Organizational Sciences, Claremont          University at Buffalo, The State University   Chair and Professor, Department of
Graduate University                         of New York                                   Management Science and Systems,
Ph.D., University at Buffalo, The State     Ph.D., Cornell University                     University at Buffalo, The State University
University of New York                      M.B.A., University at Buffalo, The State      of New York
M.S., University at Buffalo, The State      University of New York                        Ph.D., University at Buffalo, The State
University of New York                      B.S., Clarkson University                     University of New York
B.A., Pamona College                                                                      M.Tech., Indian Institute of Technology,
                                            Arun K. Jain                                  Madras
John C. G. Boot                                      .
                                            Samuel P Capen Professor of Marketing         B.Tech., Indian Institute of Technology,
Professor, Department of Management         Research                                      Madras
Science and Systems, University at          Professor, Department of Marketing,
Buffalo, The State University of New York   University at Buffalo, The State University   Natalie C. Simpson
Ph.D., Netherland School of Economics       of New York                                   Academic Director, Digital Access
                                            Ph.D., University of Pennsylvania             Education
Susan Stites-Doe                            M.B.A., University of California, Berkeley    Associate Professor, Department of
Dean, Graduate Studies and Special          GICAME, Stanford University                   Management Science and Systems,
Programs, SUNY College at Brockport         M.Comm., University of Allahabad (India)      University at Buffalo, The State University
Ph.D., University at Buffalo, The State     B.Comm., University of Allahabad (India)      of New York
University of New York                                                                    Ph.D., University of Florida
M.B.A., Pace University                     Lewis Mandell                                 M.B.A., University of Florida
B.S., State University of New York at       Senior Fellow, Aspen Insititue, Initiative    B.F.A., North Carolina School of the Arts
Plattsburg                                  on Financial Security, Kermit O Hanson
                                            Visiting Professor of Finance and Business    Nallan C. Suresh
Isaac Ehrlich                               Economics, Foster School of Business,         Chair and Professor, Department of
Melvin H. Baker Professor of American       University of Washington                      Operations Management and Strategy,
Enterprise                                  Ph.D., University of Texas                    University at Buffalo, The State University
SUNY Distinguished Professor and Chair      M.A., Northwestern University                 of New York
of Economics, Department of Finance         B.A., City College of New York                Ph.D., University of Cincinnati
and Managerial Economics, University at                                                   M.B.A., McMaster University (Canada)
Buffalo, The State University of New York   Diane Parente                                 B.Tech., Indian Institute of Technology
Ph.D., Columbia University                  Professor of Management, School of
B.A., Hebrew University of Jerusalem        Management, Penn State – Erie                 John M. Thomas
                                            Ph.D., University at Buffalo, The State       Professor, Department of Operations
                                            University of New York                        Management and Strategy, University at
                                            M.B.A., Canisius College                      Buffalo, The State University of New York
                                            B.A., Wilson College                          Ph.D., Massachusetts Institute of
                                                                                          Technology
                                                                                          JD, University at Buffalo
                                                                                          B.S., Yale University
14 SIM UB EMBA




   Program Curriculum
                                                                                           “The EMBA is the capstone
                                                                                           program for senior level
                                                                                           business professionals. The
                                                                                           SIM-UB EMBA really
                                                                                           outperforms other such
                                                                                           programs. It provides a
                                                                                           platform for the dynamic
                                                                                           exchange of experiences
                                                                                           and ideas by professionals
                                                                                           through courses that
                                                                                           integrate industry best
                                                                                           practices.”

                                                                                           Jacqueline Picart Sanichara
                                                                                           Strategy & Planning, Channel Operations
                                                                                           Hewlett-Packard Asia Pacific Pte Ltd
                                                                                           Class of 2006




As an EMBA student, you are required to
take	16	core	courses,	including	a	project	
course that is integrated with the core      A key unique feature of the EMBA is the incorporation of the Strategic Leadership
course on Strategic Management.              Development (SLD) sequence within the program. The SLD is a trio of leadership-
                                             oriented course modules that centers on integrating the essential skills and
Core courses cover materials that can        disciplinary knowledge required for success in senior level management.
be used by managers of all functions to
solve day-to-day problems and manage         Designed in collaboration with the School of Management Center for International
long-term strategic issues. Complex but      Leadership, the SLD sequence focuses on determining overall strategic direction
realistic problems are explored through      (strategy formulation) and creating organizational arrangements to pursue it
the use of cases, computer software,         (strategy implementation). The SLD courses are capstone modules that are delivered
simulations and team discussions.            as a final component of the EMBA program. They comprise:
Relevant	advanced	theories	may	be	
assigned as background readings.             •	 Strategic Management: This two-module course consists of Strategic
                                                Management	I	and	Strategic	Management	II:	The	EMBA	Project.	It	aims	to	help	
All courses emphasize verbal and written        you develop the cognitive and analytic skills to exploit market opportunities and
communication, including graphics               set the overall strategic direction of your organization.
and multimedia presentations. Global
and ethical perspectives are included        •	 Motivation and Leadership: This course focuses on the development
throughout the curriculum.                      of leadership competencies associated with organizational change and
                                                development efforts aligned to vision and strategy. It aims to help strategic
Whenever possible, assignments are              leaders execute strategy within the context of a vision for the future.
related directly to your actual work.
This enables you to make immediate,          •	 Theory and Practice of Negotiations: This course focuses on how to
substantive contributions to your               effectively manage both informal and formal relationships with colleagues,
employer while enhancing your own               superiors, customers, and suppliers, in order to create value and advance your
performance in the EMBA program.                interests in those relationships.
                                                                                      SIM UB EMBA 15




                  Program Structure
               Each EMBA class progresses in cohort fashion through the program.
               Class time for almost all courses is compressed into two-week
               modules scheduled over a two-year period. You are expected to
               complete significant work outside the classroom—formal study-
               group time is necessary to facilitate this work.


               Learning is supported with textbooks,          Year II
               notes, access to UB’s online resources,        Financial Management
               SIM’s library and electronic information       Global Economy and the Business Firm
               databases and ongoing virtual                  Operations and Service Management
               communication with the faculty.                Theory and Practice of Negotiations
                                                              Strategic Management I
               The accredited EMBA degree requires            Motivation and Leadership
               completion of a total of 16 courses (48        International Business Environment
               credit hours) with a minimum overall           Strategic Management II: The EMBA
               grade point average of 3.0, where                Project
               “A”	=	4.0;	“B”	=	3.0;	“C”	=	2.0;	“D”	=	1.0;	
               and “F” = 0.0 is a failing grade.              Course Sequence and Schedule
                                                              The EMBA course sequence is listed as
               Year I                                         above. The sequence may change at the
               Behavioral and Organizational Concepts         School’s discretion, depending on faculty
                 for Management                               availability.
               Economics for Managers
               Marketing Management                           Intensive two-week modules are held for
               Introduction to Management Science             almost all courses.
                 Models
               Technology Management and E-Business           Typical Module
               Probability and Statistics for Managers        Week I & II: Monday, Tuesday and
               Human	Resource	Management                      Wednesday	from	6.30	p.m.	to	10	p.m.;	
               Financial	Analysis	and	Reporting               Saturday from 9 a.m. to 5 p.m.




       “The UB EMBA gave me an excellent opportunity to learn the latest
     theories and more classical ones across other fields of expertise and
 provided a platform in which to network with senior professionals from
different	industries.	More	so,	I	see	this	program	as	a	major	contributor	to	
    my career path. The flexible program also allows me to balance work,
                                    family and study commitments nicely.”

                                                                                              Per Arild
                                                                                  Key Account Manager
                                                                                  Regional	Management
                                                                                 Heidelberg Asia Pte Ltd
                                                                                          Class of 2003
16 SIM UB EMBA




                                                                             pricing;	research	and	development	
                                                                             strategies;	transfer	pricing;	the	effects	


     Course
                                                                             of	vertical	and	horizontal	integration;	
                                                                             leveraged	buyouts;	and	principal-agent	
                                                                             problems.



     Descriptions
                                                                             Marketing Management
                                                                             Centers on the marketing concept and its
                                                                             impact on the strategic decision-making
                                                                             process of the firm. Emphasizes planning
                                                                             and managing the marketing activities
                                                                             of multi-product firms and provides an
                                                                             understanding of the fundamental issues
                                                                             that influence marketing decisions. The
                                                                             specifics of implementing a marketing
 “I never thought that this EMBA would help to elevate my                    plan (product, price, promotion and
 career so quickly. It certainly gave me an advantage over                   distribution strategy) are discussed,
                                                                             using management cases, computer
        other candidates as it complemented my technical                     simulations and hands-on experimental
   background, past experience and interest in business. It                  exercises.

               was	pertinent	to	my	recent	job	promotion.”                    Introduction Management Science
                                                                             Models
                                                    Regien De Bleecker       The first segment of this course
                           Senior Director, Procurement China Operations     introduces commonly used software,
                                                            TPO Displays     including spreadsheets, graphics-
                                                           Class of 2004     presentation programs and (to a
                                                                             lesser degree) word processing and
                                                                             databases. It illustrates the use of micro-
                                                                             computing technology in the modeling
                                                                             of specific business problems. The
                                                                             models developed will then be used
                                                                             to make decisions with technologies,
                                                                             such as sensitivity analyses and “what-
                               Behavioral and Organizational                 if” analyses. Finally, the decisions will
                               Concepts for Management                       be integrated into a report with the aid
                               Provides experienced managers with the        of professional graphics-presentation
                               opportunity to further develop their skills   software.
                               in organizing and managing people. A
                               range of contemporary issues and topics       The second course segment introduces
                               are covered, including organizational         the more widely used models of
                               learning, team building, participative        management science. Emphasis is
                               management, transformational                  on analysis, computer solutions,
                               leadership, diversity management,             interpretation and implementation
                               conflict management, innovation in            of management decision problems.
                               entrepreneurial programs, network             You are required to tackle one of your
                               organizations, organizational change          organization’s real problems using this
                               and reengineering. Learning occurs            approach. You will work closely with the
                               through a variety of highly interactive       instructor in the analysis and solution of
                               activities, such as case discussions,         the problem.
                               critical incidents, role playing, video
                               presentations, problem solving teams,         Technology Management and
                               self-assessments and the sharing of           E-Business
                               personal experiences.                         Focuses on technology management and
                                                                             developing an Internet-based business
                               Economics for Managers                        or extension to an existing business.
                               Covers the applications of economic           The course will integrate concepts from
                               analysis to companies and industries.         economics, organizational strategy,
                               Examines the following topics: the            entrepreneurship and web design. Topics
                               behavior of the firm’s product and labor      to be covered in the course include
                               markets;	the	consequences	of	business,	       aligning	technology	and	strategy;	
                               regulatory	and	tax	policies;	industry	        models	of	diffusion	and	innovation;	
                                                                                                                        SIM UB EMBA 17




characteristics of information and            management systems. Topics include             modern concepts, such as rightsizing,
digital	goods;	identifying	potential	web-     alternate cost systems, the cost of            core	competencies,	reengineering,	joint	
applications and information products         distribution and administrative systems,       ventures and divestitures.
for	solving	a	problem	and/or	identifying	     planning and budgeting, performance
a	business	opportunity;	intellectual	         measurement and control systems. The           Motivation and Leadership
property	rights;	pricing	issues	related	to	   course will make extensive use of cases        The execution of strategy depends
information	goods;	developing	a	business	     and outside readings.                          on the commitment of many people
plan	for	a	venture	capital	proposal;	                                                        to change the present and create the
launching	the	e-business;	designing	          Financial Management                           future, within the context of a compelling
web-based	applications	for	usability;	and	    Covers the theory and practice of              vision. This course reviews various
strategies for successfully implementing      corporate financial management. Specific       leadership concepts and processes,
systems.                                      topics covered include capital budgeting,      with an eye toward identifying the
                                              the relationship between risk and return,      fundamental skills and core competencies
Probability and Statistics for                financial structure policy, dividend policy,   that enable visionary leadership to
Managers                                      economic value added, working capital          occur. It is designed to help you gain
Concepts of probability and various           management and aspects of international        some systematic insight into your own
statistical methods are taught with           financial management. Cases are used           strengths and developmental needs as
the assistance of software packages.          to illustrate real-world applications. In      visionary leaders, and what to do about
Emphasis is on data analysis, the             addition,	there	is	a	group	project	that	       them.
interpretation of the analytical results      focuses on the analysis of a specific
and the impact of these estimates on          company’s capital budgeting system,            International Business Environment
management decisions. Applications of         including making recommendations for           Focuses on managing in the competitive
statistical techniques to forecasting will    improvements.                                  global economy. Studies and analyzes the
be emphasized.                                                                               major	issues	in	conducting	business	in	
                                              Global Economy and the Business                diverse cultures, economies and political
Human Resource Management                     Firm                                           systems. Provides practical perspectives
Examines human resource management            Introduces the basic concepts, analytical      and the skills required to manage
(HRM)	from	a	strategic	perspective,	          tools, assumptions, and inferences             international operations, an assessment
emphasizing the contribution of human         concerning the macro and global                of why and how to enter international
resource decisions to the development of      environments of business activity, and         markets and an understanding of
a	high-performance	organization.	HRM	         government policies affecting them.            successful competitive strategies. In
is treated as a dynamic system that can                                                      addition, the course focuses on the
help organizations cope more quickly and      Operations and Service Management              impact of these topics on various types
effectively with a constantly changing        Emphasizes solutions to problems               of international business transactions,
environment. The course features topics       inherent in managing operations and            production agreements, counter trade,
that confront functional managers,            services. Topics include operations            joint	ventures	and	strategic	alliances.
such as reward systems, performance           strategy, operations process planning and
management and the selection and              control, operations technology, facility       Strategic Management II: The EMBA
retention of high-performance employees.      planning and layout, inventory planning        Project
Emphasis is on the identification,            and	control	and	related	subjects.	Cases	       The	objective	is	to	apply	the	planning	
evaluation and solution of specific           provide an opportunity to apply key            process learned in Strategic Management
problems facing managers with these           concepts in both manufacturing and             I	in	a	significant	project	that	integrates	
responsibilities. The course is heavily       service industries. The implementation of      both functional and industry knowledge.
dependent on formal case studies and the      total quality management is stressed.          Typically,	this	project	will	involve	a	special	
experience of participating managers.                                                        interest of yours that is the business unit
                                              Theory and Practice of Negotiations            or functional department where you are
Financial Analysis and Reporting              Introduces analytical concepts necessary       employed.
While the financial module introduces         for effective negotiations. Emphasizes
accounting from a manager’s perspective,      the negotiation and bargaining skills          As	a	“capstone”	project,	you	are	expected	
the primary emphasis is on financial          required by general managers. Classroom        to demonstrate competence in application
accounting from a user’s perspective,         lectures are supplemented by experiential      of the tools and techniques of the EMBA
especially financial statement analysis.      exercises.                                     as well as the ability to understand
The basic vocabulary of financial and                                                        and implement effective management
managerial accounting is presented.           Strategic Management I                         practices.
The concept of the time value of money        Cases and readings from practice-oriented
is covered in the course, and corporate       journals	illustrate	how	firms	can	use	an	
taxation, including tax strategy, is also     analysis of the competitive environment
explored. The bookkeeping function is         and internal strengths to formulate
de-emphasized.                                strategies that provide a competitive
                                              edge. The course examines strategic
The managerial module integrates recent       planning and the implementation of
changes in the implementation of cost         plans and controls in the context of
18 SIM UB EMBA




                    Admissions




                 Selection Requirements                      The application deadline is the first Friday
                 Prospective students should complete        of January of each year. Admission is in
                 and submit the enclosed EMBA                March of each year.
                 application to SIM. An interview by the
                 EMBA	program	director	and/or	program	       Admission decisions will be made solely
                 faculty may also be required as part        by UB.
                 of the admission process. Applicants
                 not meeting the formal academic             Award of Degree
                 requirements will be considered on a case   To graduate with an EMBA, you
                 by case basis.                              must successfully complete all class
                                                             requirements, including but not limited
                 While not a formal admission                to:
                 requirement, basic proficiency in using a   •	 Regular	class	attendance
                 personal computer, including the use of     •	 Completion	of	all	coursework	
                 spreadsheet, word processing software           (assignments,	group	projects	and	
                 and e-mail contact, is important for the        examinations) with acceptable grades
                 successful completion of the program.       •	 Attendance	at	EMBA	group	meetings	
                                                                 and class functions
                 At the discretion of UB, applicants may
                 be required to provide results of the       Students who successfully complete
                 Graduate Management Admissions              all the requirements of the program
                 Test	(GMAT)	and/or	Test	of	English	as	a	    will be awarded the Master of Business
                 Foreign Language (TOEFL).                   Administration (MBA) degree by
                                                             University at Buffalo, The State University
                 As a guide, the typical EMBA student        of New York.
                 possesses:

                 •	 At	least	five	years	of	management	or	
                    professional experience
                 •	 A	strong	undergraduate	degree	or	
                    an equivalent qualification from a
                    recognized institution
                 •	 The	potential	to	contribute	to	the	
                    success of classmates
                 •	 A	high	level	of	motivation
                 •	 Good	communication	skills	in	both	
                    written and spoken English
                   SIM UB EMBA 19




      “The EMBA makes you
think about situations from
  different angles. It allows
you to approach issues in a
      more holistic way and
       helps a person in top
  management to be better
   informed. The EMBA has
 added value to my current
skill set and I believe it has
           contributed to my
 advancement within TNT      .”
                     Michael Drake
          Regional	Managing	Director
                     TNT North Asia
                      Class of 2004
20 SIM UB EMBA




  Fees
How to Apply                                  incomplete information and those not            The modes of payment are check,
By the application closing date, you must     accompanied by copies of supporting             cashier’s order or bank draft. Payments
have attained the minimum qualification       documents, photographs and application          are to be in Singapore dollars. The check,
required to apply for admission to the        fee will not be considered. All fees            cashier’s order or bank draft must be
program. You must also submit the             and documents submitted with the                crossed, and made payable to “SIM
completed application form and certified      application form will not be returned to        Escrow”. It should not be post dated.
true copies of all qualifications and         unsuccessful applicants.
supporting documents to this address:                                                         Study Loans
                                              Course Fee                                      Students may obtain study loans from
Admissions Department                         The fee for the class enrolling in 2010         these banks and institutions under a
Singapore Institute of Management             is S$54,570 (inclusive of 7 percent GST)        course	financing	scheme	(subject	to	
SIM	Headquarters,	461	Clementi	Road           payable in four installments.                   approval).
Singapore 599491
                                              This fee covers all required texts and          All loan enquiries and applications are to
You can pay at the Payment Counters           materials, the University’s registration fee,   be dealt with the banks and institutions
located	at	Student	Recruitment	&	Payment	     supervision, examinations, lecture costs        directly. For more information, please call:
Office.	Alternatively,	checks/bank	drafts	    and all courier charges for coursework
should be crossed and made payable            submitted on schedule.                          Citibank
                                                                                              Tel: 6225 5225
to “Singapore Institute of Management”
                                                                                              Website: www.citibank.com.sg/
with your name, personal identification       Graduates of SIM’s bachelor’s degree            educationloan
or passport number and programme title        programs	will	enjoy	a	10%	discount	on	
                                              the program fee.                                Maybank
indicated on the back of the check. It
                                                                                              Tel: 1800 629 2265
should not be post dated.                                                                     Website: www.maybank2u.com.sg
                                              Modes of Payment
                                                                                              NTUC Thrift & Loan Co-operative Limited
All applicants will be informed in writing,   (A) Payment to Singapore Institute of
                                                                                              Tel: 6534 7360
by post regarding the outcome of their            Management                                  Website: www.ntucthrift.com.sg
application. Verbal offers of admission       The modes of payment available are cash,
                                                                                              POSB
will not be made or accepted. To confirm      check,	Nets,	cash	card,	Visa/MasterCard	
                                                                                              Tel: 6333 0033
the acceptance of offer, successful           and/or	Cashier/Money/Postal	order.	             Website: www.posb.com.sg
applicants will have to make payment          We accept up to 4 different modes of
                                                                                              RHB	Bank	Berhad
with all required document before the         payment combination. All payments are
                                                                                              Tel: 1800 323 0100
stipulated deadline.                          to be in Singapore dollars.                     Website: www.rhbbank.com.sg

Application Fee                               For check payment, the check must be            Interest-Free Installment Plans
Application fee (non-refundable) is           crossed, and made payable to “Singapore         When you charge above S$500 to your
S$64.20 (inclusive of 7 percent GST).         Institute of Management”. It should not be      Citibank	or	OCBC	Visa/MasterCard,	you	
                                              post dated.                                     can	enjoy	interest-free	installments	of	
                                                                                              six or 12 months. Terms and conditions
All checks or bank drafts must be crossed                                                     apply.
and made payable to ‘Singapore Institute      For Nets payment, the daily limit is
of Management.’ All applications with         $2,000 or $3,000, depending on the              For more information, please call:
                                              bank and your personal limit.
                                                                                              Citibank
                                                                                              Tel : 1800 2255 225
                                              For credit card payment, the limit is           Website : www.citibank.com.sg/
                                              subjected	to	your	available	balance	at	         educationloan
                                              the point of payment. We accept Visa &
                                              MasterCard only.                                OCBC
                                                                                              Tel : 1800 3633 333
                                                                                              Website : www.ocbc.com.sg
                                              (B) Payment to Hong Kong and
                                                  Shanghai Banking Corporation
                                                  Limited [only applicable to
                                                  Local Students who choose to
                                                  participate in Escrow]
                                                                                                                                               SIM UB EMBA 21




CaseTrust for Education
We are proud to be certified under the
CaseTrust for Education scheme. This
scheme has been customised specifically
                                                               Enrollment
by CASE for the education industry in
Singapore. Aimed at enhancing the
confidence of students and their parents
in the quality of education in Singapore,
the scheme highlights schools that
possess the foundation for good quality
student welfare and business practices.

As required by the scheme, SIM will
enter into a student contract with our
students. The student contract lays out
the important terms and conditions
governing the relationship between the
student and SIM. We will honour all terms
and conditions spelt out in the student
contract and in all communication
materials.

Also a requirement of CaseTrust, we have
in place a Student Protection Scheme                           Refund Policy for Withdrawals
(SPS). The SPS serves to protect the
                                                                •	 Notification	given	more	than	14	               Full refund of course and membership
student’s fees in the event SIM is unable                          days before the Commencement                   fees less S$100 administrative fee and
to continue operations due to insolvency,                          Date                                           GST
and/or	regulatory	closure.	In	addition,	
                                                                •	 Notification	given	within	14	                  75% refund of course fee. Full refund
the SPS protects the student if SIM fails to
                                                                   days before the Commencement                   of membership fee
pay penalties or return fees to the student                        Date	OR	within	7	days	after	the	
arising	from	judgements	made	against	it	                           Commencement Date
by the Singapore courts.
                                                                •	 Notification	given	more	than	7	                No refund of course and membership
                                                                   days after the Commencement                    fees
This scheme is compulsory for                                      Date
international students. Local students can
choose to take up SPS. Participation in
the SPS involves an administrative fee or                      Transfer Policy (within courses run by SIM)
insurance premium, payable by students.
                                                                •	 Notification	given	before	                     Course fee paid, after deducting a
The SPS scheme is available in 2 forms, a                          Commencement Date                                                                ,
                                                                                                                  S$100 administrative fee and GST will
                                                                                                                  be transferred to new course
student tuition fees insurance by NTUC
Income and an escrow account by Hong                            •	 Notification	given	within	30	days	             Course fee paid, after deducting a
Kong and Shanghai Banking Corporation                              after the Commencement Date                    S$400 administrative fee, pro-rated
Limited (HSBC) bank.                                                                                                                 ,
                                                                                                                  lesson fee and GST will be transferred
                                                                                                                  to new course
For more information on this scheme,                            •	 Notification	given	more	than	30	               No	transfer/refund	of	fees
please visit www1.sim.edu.sg/                                      days after the Commencement
casetrust.html                                                     Date

Venue
                                                               Notes
Classes will be held at SIM Management                         1. All requests for refunds and transfers must be in writing with relevant supporting documentary
House, 41 Namly Avenue, Singapore                                  proof.
267616.                                                        2.	 Approvals	for	transfers	are	subject	to	meeting	each	individual	course’s	admission	requirements.
                                                               3. Transferring to another institution is deemed as a withdrawal from SIM.
Confidentiality Clause                                         4.	 Refunds	(if	any)	will	be	issued	within	21	days	of	notification	of	withdrawal.
SIM is committed to maintaining the confidentiality of the     5. Application fee for courses is non-refundable.
student’s personal information and undertakes not to divulge   6. Course and membership fees must be paid in full before course commencement date.
any of the student’s personal information to any third party   7. Students who withdraw from the course before the start of the course will receive a full refund
without the prior written consent of the student SUBJECT           of	the	insurance	premium/escrow	administrative	fee	paid,	less	a	$26.75	administrative	charge	
TO the obligation of SIM to disclose to any Singapore              (inclusive of 7% GST). For withdrawals after the start of the course, any refund of insurance
government authority any information relating to the student       premium/escrow	administrative	fee	will	be	decided	on	a	case	by	case	basis.
in	compliance	with	the	law	and/or	to	the	organisation	
conferring/awarding	the	qualification.
22 SIM UB EMBA




                 Our Vision
                 To be the Centre of Leadership and Management Excellence and


  About SIM
                 the Embodiment of Lifelong Learning.


                 Our Mission
                 •	 Spearhead	management	thought	leadership
                 •	 Be	the	preferred	strategic	partner	of	corporations	in	
                    maximizing return on human capital
                 •	 Be	the	choice	provider	of	continuing	education	to	individuals
                 •	 Transform	SIM	into	a	regional	brand	


                 Our Core Values
                 •	   Trust	and	Respect	for	the	Individual
                 •	   Teamwork
                 •	   Open	and	Timely	Communication
                 •	   Performance	Excellence
                 •	   Spirit	of	Innovative	Adventure


                 Our Commitment
                 We value our customers and commit ourselves to actively
                 improve our services and products.


                 Our Quality Policy
                 We are dedicated to continuously improve our services and to
                 consistently exceed the expectations of our customers.
                                                                                           SIM UB EMBA 23




The Singapore Institute of                   and	Permanent	Residents	taking	UniSIM	
Management (SIM Group) is the                undergraduate	programs	enjoy	a	
largest and most comprehensive               government subsidy of 40% and 20% of
solutions provider of higher education       tuition fees. UniSIM has been a Singapore
and professional training in Singapore. It   “Institution of a Public Character” (IPC)
was founded in 1964 as a membership          since September 2005.
society under the Economic Development
Board and today, boasts over 29,000          SIM Global Education offers high-
corporate and individual members. As         quality overseas degree programs
a membership society, SIM serves as          through its partnerships with established
an important nexus for members to            international universities and institutions
network, exchange ideas and collaborate.     from the US, UK, Australia and
The SIM Group offers its core services       Switzerland. Most of the students are full-
through three educational brands:            time students, both school leavers and
                                             working adults. Its enrollment stands at
SIM University (UniSIM) is the first         more than 18,000.
privately-funded local university (on
social mission) approved by the Ministry     SIM Professional Development
of Education to issue university degrees     programs train more than 14,000
in a comprehensive range of disciplines.     professionals annually through its 800
UniSIM focuses on the upgrading and          seminars, workshops and conferences.
learning needs of working professionals      Its in-company training and consultancy
and adult learners. It adopts a flexible     services help companies optimise
and practice-focused learning approach       effectiveness in various fields of
and offers more than 40 academic             management and human resource
programs in various disciplines. Its         development.
current enrollment is close to 10,000
students. Since July 2008, UniSIM’s          SIM. The one name you can trust for a
programs became even more accessible         smarter education.
to adult learners as eligible Singaporeans
24 SIM UB EMBA




       Why Study at SIM?




Impressive Track Record                                                                  and a sourcing service for hard-to-find
You would be hard-pressed to find a better institute to pursue your educational          items.
aspirations with. With 45 years of history in running education programs, SIM is one
of the most established and reputable institutions in the business. In 1993, we were     When	hunger	pangs	beckon,	just	head	to	
the first educational and training institute in Asia to be awarded the PSB ISO 9002      any of the three cafeterias on campus and
certification for our management and delivery of programs and services. In 2003,         tuck in to a wide assortment of culinary
we were awarded the Singapore Quality Class for Private Education Organizations in       delights, from Chinese and Muslim to
recognition of our business excellence.                                                  Western and Japanese.

In 2005, SIM was awarded the CaseTrust for Education. This scheme highlights             Staying Connected
institutions that have the sound foundation for quality student welfare and business     Students and staff at SIM are connected
practices. Also in 2005, the Singapore Ministry of Education approved SIM’s proposal     to a wealth of information and online
to launch SIM University – Singapore’s forth university and the only one dedicated to    services via a campus-wide, high speed
working adults.                                                                          Gigabit Ethernet network, providing
                                                                                         network access in all lecture theatres,
A Resource-rich Campus                                                                   tutorial and seminar rooms, computer
As	a	SIM	student,	you	will	enjoy	excellent	facilities	at	SIM’s	four	campus	grounds	      labs, libraries and administrative offices.
–	the	main	SIM	Headquarters	and	SIM	Clementi	Centre	at	Clementi	Road,	the	SIM	           On campus, you will find PCs with
Management House at Namly Avenue, and the SIM Global Education Campus @ Ulu              ready access to the Internet, application
Pandan.                                                                                  software and services.

Sitting on 34,000 square meters of prime land, SIM Headquarters houses 38 lecture        Specialist Libraries
theatres, 42 tutorial rooms, two seminar rooms and 12 computer labs. This vast           A good library is the key to unlocking a
campus is the heart of all academic and student activities and has a capacity of up to   wealth of information and knowledge. At
12,000 students.                                                                         SIM,	you	will	enjoy	access	to	not	one,	but	
                                                                                         two specialist libraries – the Tay Eng Soon
Complementing the facilities at SIM Headquarters are SIM Clementi Centre which           Library	at	SIM	Headquarters	and	Richard	K	
houses	the	SIM	University’s	programs	and;	the	SIM	Management	House	which	serves	as	      M Eu Library at SIM Management House.
the primary location for SIM’s membership activities and executive seminars.             At these libraries – two of Singapore’s
                                                                                         largest designated management
Specially designed with the student in mind, the SIM campus offers a conducive           libraries – you will be able to browse the
ambience for learning and interaction. A student lounge provides a relaxing gathering    expansive collection of print, video, audio
point	where	students	can	network	and	socialize.	Easily	accessible	by	bus	and	MRT ,	      and online materials to find whatever you
getting to and from campus is a breeze.                                                  need.

Two specialist bookshops serve as convenient one-stop centers for all your academic
resource needs. Besides publications, the bookshops also stock audio-visual materials
SIM MEMBERSHIP
In the world of SIM, membership definitely carries with it a
world of privileges. The SIM membership comprises more than
29,000 individual and corporate members forming a huge
network with potential contacts, collaborations and sharing of
knowledge and experience.

Be it a corporate or individual membership, SIM Members gain:
•	 Exclusive	insights	into	the	latest	management	thinking,	
    trends and issues
•	 Access	to	targeted	industry	intelligence
•	 Networks	to	industry	business	leaders
•	 Latest	executive	training	for	enhanced	employability

For membership enquiries, call 6248 9489 or
email: membership@sim.edu.sg

Important Condition for Applicants
SIM being a membership organization, requires all students
(part-time and full-time) who are pursuing qualification-based
programs (doctoral, masters, degree, diploma or certificate
programs) with us to be either a staff of our Corporate Member
                                                                                   Knowledge. Networking. Possibilities.
or our Individual Member (ie. Student, Associate or Ordinary).                       Open to you, with SIM Membership.
SIM Student Membership Privileges
•	 Access	to	SIM	Management	Libraries	for	books,	journals,	          For applicants who wish to be covered under their
   audio-visual and other resources
                                                                     company’s SIM Corporate Membership
•	 Access	to	online	databases	and	journals
                                                                     You will be required to produce documents for verification. You
•	 Access	to	management	research	reports	and	training	videos
                                                                     will be required to take up Student Membership if during your
•	 Access	to	SIM	Members’	Hub,	an	online	resource	portal	            course -
   exclusively for members (Not applicable for staff of              •	 your	company	discontinues	its	SIM	Corporate	Membership	
   Corporate Members)                                                    or
•	 Eligibility	to	join	SIM’s	12	Interest	Groups,	practiced	          •	 you	resign	and	the	new	company	you	join	is	not	an	SIM	
   communities where members network, share and learn, led               Corporate Member
   by members, for members
•	 Discounts	at	Membership	talks	and	workshops	on	
   professional and career development                               For applicants who are currently an
•	 Discounts	at	SIM	executive	training	programs                      SIM Associate or Ordinary Member
•	 Discounts	at	bookshops	at	SIM                                     You will have the option to convert to Student Membership
•	 Discounts	at	Members’	Lounge	at	SIM	Management	House              starting in the next calendar year, for the duration of your
                                                                     course with us*. Please note that upon conversion to Student
•	 Discounts	at	participating	dining	and	shopping	outlets	in	
   Singapore                                                         Membership,	you	will	enjoy	only	the	privileges	of	a	Student	
                                                                     Member.
•	 Special	one-year	subscription	of	Today’s Manager magazine
   for only $20 (Normal subscription at $39 a year) (For             * Student Membership is available only to part-time and full-time
   Student Members only)                                             students of SIM Global Education and SIM University. Upon withdrawal
•	 Monthly	online	newsletter	e-inter@ctive (via e-mail)              or completion of your studies, you will be reinstated to your Associate/
•	 Regular	e-alerts	on	events	and	services	(via	e-mail)              Ordinary Membership in the next calendar year. You will be required to
•	 Full	waiver	of	2	years’	annual	fee	for	the	SIM/DBS	affinity	      pay the corresponding annual subscription fee from that year, unless
   VISA	Card	for	1	principal	and	1	supplementary	card.	Subject	      you request to terminate your membership.
   to the bank’s approval and conditions. Not applicable for
   staff of Corporate Members.                                         Membership          Entrance Fee      Annual Subscription Fee
                                                                       Category
                                                                       Student             $128.40           –
                                                                       Associate           $160.50           $69.55
                                                                       Ordinary            $214.00           $107.00
                                                                     (All fees are inclusive of 7% GST)

                                                                     For more information on SIM Membership,
                                                                     visit www.sim.edu.sg/ms


 With effect from 1 January 2008, the entrance fee for new Student Members will be a one-time payment of $128.40 (inclusive of 7% GST)
 per qualification-based program. This fee is regardless of the level or duration of the program and no annual subscription fee will be
 charged until otherwise notified.
SIM Global Education
461	Clementi	Road
Singapore 599491
Tel: (65) 6248 9746
Fax: (65) 6462 9411
Email: study@sim.edu.sg

www.sim.edu.sg/ge



For program enquiries
Tel:    (65) 6248 9426
Fax:    (65) 6463 4385
Email: he4@sim.edu.sg

www.sim.edu.sg/emba.html




The information in this brochure is current at the time of printing in June 2009.
SIM and University at Buffalo, The State University of New York reserve the right to change the information herein at any time.




Members of The SIM Group