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					BIG PICTURE OVERVIEW
                                                        STEP1   Drive Traffic To Your Business



This is the foundation for driving online leads into this business
These Website Squeeze Pages will convert traffic into leads
Ebooks and pre-written auto-responders will convert leads into solid prospects
 Analytics is a free way for us to determine what the site is converting at and we can make tweaks to
  it over time if needed.




SET UP WEBSITES, SQUEEZE PAGES, AND BLOGS
   » Set aside 10-15 minutes to set up 1 Buyer Squeeze Page, 1 Seller Squeeze Page, 1 Core Website and 1 Blog.
Step 1: Log in to Open Road 3x
Step 2: Go to the Marketing - Leadflow section
Step 3: Purchase a new domain or use an existing one
Step 4: Follow through the setup wizard
Step 5: Set up auto-responder for websites (just use pre-written auto-responders and ebook or write
         your own)
If you have an questions, use SIMS 2.1 Module 1 as a base and watch the following videos
   • Video 14: The No Geek way to set up a website
   • Video 16: Conversion Booster Techniques




ADVANCED SETUP TIP
   » Allow 5 minutes to complete
Integrate Google Analytics into your websites to measure your marketing’s effectiveness
Go to http://analytics.google.com and set up an account or use an existing account if you have one.
 Set up a profile for your domain name, click “Save and Continue” without copying down the script it
  gives you.
On the profiles page, copy down the 11 digit UA code for the domain, (ex: UA-12345678-9)
 Go into Open Road 3X and on the second page of the set up wizard for your website, enter in that
  UA number in the google Analytics field.
 Now your website is tied into Google Analytics so you can track it’s effectiveness through the
  Google Analytics interface




s tep 1
     SET   UP SITES AND M
                          ARKETING CO                LLATERAL
LOG INTO SIMS 2.1
                                                          STEP2
                                                            IMPLEMENT VIDEO MARKETING SYSTEM



   » Set aside 30 minutes to watch Sims 2.1 Module 2 Videos.




STEP1. WATCH THESE VIDEO TUTORIALS FIRST
Video 4: Before You Start
Video 6: When you’re afraid of the camera
   • This Video will show you how to create videos without my help. You can create videos using the scripts provided in Sims 2.1
     and blast them using 4x method (below)

STEP 2. PRODUCE 6 VIDEOS USING SCRIPTS AND TACTICS IN VIDEOS 16-21
The tips in Video 6 will allow you to produce a video without my voice or image


STEP 3. SYNDICATE THOSE VIDEOS USING "4X SYSTEM"
Describe in Video 26




blast out your video using tubemogul.com
Open a Free Tube Mogul account
Take 30 Minutes to set up accounts with major video hosting accounts
Upload videos to TubeMogul
Distribute your video to all major video hosting sites with one click




ADVANCED TIPS
 Download Pre-written Ebooks in Open Road 3x and use them as “Scripts” to create instant content
  videos.
Break Ebook Chapters up for shorter content pieces
Take long and short videos and use 4x method plus TubeMogul to syndicate videos




s tep 2
      IMPLEMENT VID
                    EO MARKE                TING SYSTEM
STEP 1. SET UP ACCOUNTS
                                                            STEP 3
                                                         IMPLEMENT SOCIAL MEDIA MARKETING PLAN

                                                                   step 5. have one articlE a month
                                                                   written and post it on squidoo and
   • Facebook.com
   • Twitter.com

STEP 2. LINK UP ACCOUNTS SO SITES                                  hubpages. watch videos 18 and 19 in
UPDATE EACH OTHER WHEN YOU POST                                    module 3 for detailed instructions.
   • Use Twitter plugin from Facebook                                 • Outsource the writing of it to a freelance, see elance.com
   • http://www.facebook.com/apps/application.                        • Make sure you have links in the article or at the end of the
     php?id=2231777543                                                  article driving to my websites
                                                                      • Post Articles on my Facebook Fan Page
STEP 3. SET ASIDE 15 MINUTES TWICE A                                  • Excellent way to drive additional income

DAY FOR SOCIAL MEDIA UPDATES, AND                                  step 6. watch video 12 and follow
FRIEND REQUESTS.                                                   instructions on setting up,
                                                                   managing and maximizing LinkedIn.
   • I will tell you status updates via text, email or verbal
   • Start friending 20-30 friends of friends that are local and
     in the Real Estate Niche
   • Search Real Estate in the local area and friend 10-20 per
     day, every day

STEP 4. WATCH VIDEO 10 AND CREATE A
LOCAL REAL ESTATE GROUP ON FACEBOOK
AND START SENDING FRIENDS TO IT
   • Use Content Videos you created in Step 2 for good
     starter content
   • Start Using Chapters of 30+ ebooks in Open Road 3x as
     content for group to read and use as they see fit


ADVANCED TIP-"FRAME" OR3X SITES INTO FACEBOOK THAT YOU SETUP IN STEP 1
 Frame one of our OR3x websites into a                            Type in any App Name - doesn’t matter
  Facebook fan page                                                Click Facebook Integration
Log into Facebook                                                 Call Canvas Page My Business Name
 Create a Facebook Page for my Real Estate                         Copy and paste my website address into the
  business                                                           “Canvas URL”
 In the top right section of the Facebook                         Make sure iFrame is selected
  Business Page click the “Edit Page” button                       Click “Save Changes”
 Click “Apps” on the left hand side of the next                    Click “Application Profile Page” on right hand
  page                                                               side
 Click “Browse More Applications” and then                        Then on left hand side, click “Add to my page”
  search for the “Developer” app and click on it                    Then it will show up and you can start driving
 Click on “Go to App” then click “Set up New                        friend traffic to my squeeze page(s), blogs and/
  App” in the top right corner on the next page                      or core site


MAKE SURE YOU ADD YOUR FACEBOOK FAN PAGE TO THE SIGNATURE OF ALL MY




  tep 3
EMAILS, PRESS RELEASES AND ARTICLES




s
                                                                     N
                   CIAL MEDIA M                  ARKETING PLA
      IMPLEMENT SO
                                                        STEP4
                                                       UNDERSTAND INFLUENCE AND PERSUASION



LOG INTO OPEN ROAD 3X AND SIMS 2.1

THIS IS THE MOST IMPORTANT SKILL YOU COULD EVER LEARN IF
MARKETING IS IN YOUR FUTURE
 Being able to be a great writer and communicator will benefit you as a business person in ANY
  industry.
Pay close attention to every video in this module and be sure to take copius notes.




STEP 1. AFTER EACH OF THE 11 PSYCHOLOGICAL SECTIONS, WRITE
SAMPLE COPY FOR OUR REAL ESTATE BUSINESS

STEP 2. (ONGOING). INCLUDE A MIX OF THE 11 POWERFULPSYCHOLOGICAL
TRIGGERS IN MARKETING TO GET THE RESPONSE WE WANT
Use them in emails, video scripts, real estate listings, copy, free reports, etc...
Don’t over use them or use too many in your copy. It can be overwhelming.



STEP3. practice writing compelling house selling and buying
emails to our list


ADVANCED TIP
Employ the Law of Reciprocity in your marketing.
   • If someone give you something you feel indebted to them to give something back
Build some sort of free content (i.e. Teaching videos, reports, email content, etc.)
   • Use Elance.com to find a freelance to create reports
   • Use templates and reports already provided in Open Road 3X
 Include it as an “ethical bribe” on websites opt-ins. (i.e. Enter in your name and email here and
  unlock a free report covering 5 powerful tips on how to stop foreclosure in 48 hours or less.)




s tep 4
     U NDERSTAND INF
                     LUENCE AND PE
                                                  RSUASION
Offline to Online                                              STEP5Drive Traffic To Your Business

Using “old school” and “new age” marketing tactics to drive traffic to lead capture pages

Use the pre-written letters, post cards, flyers, door hangers, etc to drive to squeeze pages.
    •    Pay close attention to Videos 7-10 that address offline to online
    •    Use Leadpipes in Open Road3x to have an instant source of cash buyers, Private Lenders, Renters, Bankruptcy and other
         lead sources.
    •    Find Leadpipes under Contacts then “LeadPipes”


Fastest ways to build the list online
Social Media                                                       Set up Facebook advertising on Facebook.com/advertis-
Add share links to all pages and posts driving people back          ing to drive ultra cheap traffic to your websites.
to Facebook and other Social Media pages                            Start off at a few dollars a day.
Build a Facebook group of people in our area.                           • Go to Facebook.com/advertising, to get an advertising
    •   Give them content                                                 account set up for my business
    •   Answer their questions                                          • Follow the instructions in Video 7
    •   Help them out                                               Craigslist
    •   Be patient, don’t pitch to them right away, build a rela-       » First watch 7 videos in Module 5 about how to dominate
        tionship with them.                                               Craigslist
Use Content Sharing Sites like HubPages and Squidoo                 Set up 3 email addresses to use to set up 3 different Craig-
to post articles and free content with links driving back to        slist accounts
your websites and squeeze pages                                     Write all your ads and keep them in a word document or
    » Tip: Have a content video transcribed and then polished       text file
           into an article for use on Content Sharing Sites         Log in to your 1st Craigslist account and post under the
Use blogs and build a blog following to truly set us up as a        section you are trying to market to
Center of Influence in our market and industry
                                                                    Log out of that account and log in to your next one.
    » Tip: Use an Open Road 3X optin form script on the blog
           to have leads drop directly into our Open Road 3X
           account. Get the code under the Admin - Customiza-       Change the ad up, this is one of the keys to multiple post-
           tion - Form Generator section                            ing
                                                                        •   Move words around
Paid Traffic                                                            •   Change links
Set up ads on Google Adwords to drive highly targeted                   •   Reword sentences
traffic to our websites                                                  •   Start sentences differently
    • Step 1: Set up Google Adwords account at http://ad-           Advanced Tip: Hyperlink Images inside a post to your
               words.google.com                                     website
    • Step 2: Start your keyword research using tools like
               Google’s Keyword Tool, Spyfu, Wordtracker,               • Upload your image to a Flicker or Photobucket account
               etc....Create a search keyword list and a content        • Copy the “Direct Link” code under the “Share” section
               keyword list.                                            • Add the “Direct Link” to the <img src” “> section of the
    • Step 3: Create ads related to the keyword list you built.           HTML below
    • Step 4: Use Google’s Traffic Estimator and the Five Dollar         • Use the following code:
               Test to determine the bid amount to place on your    <a href=”http://yourwebsitegoeshere.com” target=”blank><img
               keywords                                             src=”http:// thelocationofyourimage.com”></a>
    • Step 5: Using the keyword lists, ads, and bid amounts             • Fill in the <a href=” “> section of the HTML above with
               you created set up both a Search Campaign and              the link to your website
               a Content Campaign to run on the Adwords net-
               work driving traffic back to my Squeeze Pages. I      Press Releases




  tep 5
               will email, call or text you to discuss the budget   Watch Video 27 and follow all instructions on how to up-
    • Tip: Make sure you keep keyword groups tight. (i.e. don’t     load and blast press releases.




s
           bundle short sale, foreclosure, and reo keywords
                                                                    Use Sample Press Releases for first 4.
           into one adgroup. Make sure you have an adgroup
           for each of those words only containing variations of    Submit at least 1 press release per week and drive traffic
           those words.)                                            back to squeeze pages.
                                                s
                      To           Your Busines
        Drive Traffic
                                                          STEP6
 Use the Property Launch Formula or Mini-Launch Concept To Sell Your Houses ASAP


Big Picture: Property Launch Formula is a concise proven
system on how to drive tons of traffic to an "event" and sell
house in a 2 week "Launch"

Clear 7 step process to follow:
1. Understand the Concept
   » Watch Video 5 and understand B +B+S+S= 60MS
   • Big Picture: Property Launch Formula is a concise proven system on how to drive tons of traffic to an “event” and sell a house
     in a 2 week “launch”

2. Pick a Property Launch Date
   » Watch Video 6 and come up with buzz and staging ideas
   • Have two 90 minute or longer preview periods on Saturday and Sunday, Launch on Monday

3. Construct your offer
   » Develop 3-5 bonus ideas based on ideas in video 10
   • Get the budget from me prior to launch and pick prizes to help get people to the house on launch day

4. Start Pre-Launch marketing
   » Utilize Property Launch Site and Marketing pieces inside of Open Road 3x and send to buyers list plus cash buyer and private
   Lender Lead Pipe
   • Set up a Property Launch site inside OR3X
   • Use the Property Launch Marketing materials provided in OR3X and send it out to my buyers list, plus cash buyers and private
     lend Lead Pipes

5. Make sure your property looks good
   • Make sure the grass is mowed and all landscaping looks good
   • Have the staging done properly prior to the Preview day

6. Conduct the Preview
   » Watch Video 7 to make sure preview is handled correctly
   • Have refreshments on site for visitors

7. Execute on the Launch
   » Video 8 will walk you through what to do on the launch days
   • Encourage everyone on site on the launch day to make an offer




st ep 6
                                                                                             O SELL YOUR H               OUSES ASAP
                                                                MINI-LAU       NCH CONCEPT T
                                CH FORMULA OR
     U   SE TH E P ROPERTY LAUN
                                                            STEP7
                                      Drive Extra Income By Becoming An Affiliate Marketer

Big Picture: An Affiliate Marketer is someone who sells other
people's products, services or even houses.
Info Products and Services
Using Open Road 3x
   • Open Road3x has done all the hard work
   • Just turn on the Affiliate Marketing function on under Admin Panel, then My Account, Affiliate Marketing Setup
   • Realeflow will then present offers to the list and pay us.

Becoming an Affiliate Marketer
   • Step 1. Develop List
   • Step 2. Connect with List (Watch Operation Connect Videos 5-11
   • Step 3. Sign up as an affiliate for promoters that we trust for quality products or services.
Local Houses/Services
   • Sell Real Estate related products and services to buyer and seller lists
   • Make sure offer “makes sense” to the list group
   • Provide value to the local list and drive sales




st ep 7
      DRIVE E    XTRA INCO ME BY BECOMIN
                                         G AN AFFILIATE
                                                                                MARKETER
                                             STEP8
                             Setup Your Mobile Marketing and be Ahead of the Curve


Use squeeze pages and traffic tactics covered in Module 5 to
build a mobile optin list.

Set up Moby account and get a number set up.

During launches, promos, house viewing times, etc... send out
mobile text blasts to your list.
 Follow the Ad Creation Best Practices covered in Video 6 of Module 8 on how to create powerful
  Mobile Marketing messages.



Use voice broadcasts to leave voice mails and voice messages
for your list telling them about what you have going on, houses
you have, or promotions.

Set up a Moby Voice Box and use that number on your bandit
signs, yard signs, etc to get people to contact you about
properties.

Use Mobile Marketing Mastermind ideas in Video 8 of module 8
to be ahead of your competition.




st ep 8
     SETUP YOUR MO
                      BILE   MARKETING AN
                                          D BE AHEAD OF     THE CURVE

				
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