360Show CD Production

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					                  360WorldGuide AB


How to increase revenue in the Hotel Industry during 2009

With the current financial turbulence this year will be a challenge for many hotels. One proven method
to increase occupancy and revenue is to use highly cost efficient marketing tools.

Having our 360-images on the website is very good, but the website is a “passive” channel and many
clients don’t really find the location of the 360-images quickly enough on the website. The 360-images
on the website are also reduced in quality in order to load quickly.

Many Hotel properties have asked us how they can stand out and make even better use of the already
produced 360-images. They wanted an offline sales and marketing tool with the 360-images in higher
resolution. So, we developed a standardized design platform called 360Show. The already made design
makes the decision process very easy as you get what you see. The cost can be kept very low due to
the fixed design and the return on the investment is usually less than 1-2 months if used properly.

Over 50 hotels have already purchased the 360Show CD presentation and all our partners have a very
special price on these productions.

The 360Show can be loaded on a CD or a USB “memory stick” to be used as a giveaway to important
clients and partners. It will give your clients an opportunity to a “virtual walk around” in the hotel -
as if they where at location.

Please read more about the 360Show in the next few pages.

I would like to emphasize the possibility to also use the 360Show presentation online. We have a
webhosting service called 360Download, an excellent and highly cost efficient service that will enable
you to distribute the 360Show CD online instead of sending the CD via courier service.

The 360Download service will also give you the opportunity to create and send links to any specific
360-image in the webhosted 360Show presentation. This is very efficient for email marketing as the
text link is much easier than sending a heavy attachment to a client.

In these times of financial turbulence I sincerely recommend you to use the 360Show and the
webhosting service 360Download as these services have a very fast return on the investment. They
actually generate new business if used properly.



Kind regards,


Bill Blakeus
President & CEO
360WorldGuide




______________________________________________________________________________
360Show CD Production, Product Specification, January 2009
Copyright: 360WorldGuide, Stora Gatan 2, SE193 35 Sigtuna, Sweden. Contact: bill.blakeus@360worldguide.com   1/5
                               360Show CD production

360Show Basic Edition
€ 1,800 Euros

360Show is an offline CD application to be used as a sales promotion tool and can be copied and downloaded
freely on unlimited number of computers.

This is a High Resolution Edition with each tour being 2-5 Mb instead of the reduced size normally used on the
websites. We use the same produced tours as for the website but they are not compressed as hard.

Includes all (max 20) ordered 360-images (tours) from the hotel, with a strict standardized design. All text
provided by the hotel will be added to the application and up to 8 hours editing work is included in the price
(this is usually enough for up to 20 tours). Extra editing work, if needed/ordered, will be charged with € 100
Euros per hour.

A Master CD will be produced and distributed via our 360Download service (service will be free of charge for 3
months). You can make as many copies as you like for your own distribution. The first edition is without text
and the second edition is with the texts added, texts to be provided by the hotel. The second edition is
produced without any additional cost; you only pay for the first edition and this must be fully paid before the
second CD is loaded.

This production must be ordered while the project is “open” and before the tours are shipped. If ordered as a
“back order” later on, after shipment of the web based tours, a “start fee” of € 200 Euros will be added in
order to open the project again.




The screen shot above is the standardized design for the 360Show, Basic Edition (Hilton Guam). The large image is the
window for the QuickTime based 360-image. The long list of images is only small thumbnail images and these are clickable to
start up a new 360-image. You can rotate the 360-image in all directions by “click and drag” and also zoom in and out.
The text box on the right side can fit max 8 rows and around 450-500 characters, including space characters.




______________________________________________________________________________
360Show CD Production, Product Specification, January 2009
Copyright: 360WorldGuide, Stora Gatan 2, SE193 35 Sigtuna, Sweden. Contact: bill.blakeus@360worldguide.com                    2/5
360Show Enhanced Edition
€ 3,000 Euros

360Show Enhanced Edition has the same design format as the Basic Edition but with added features such as the
“category index menu” for better overview when many tours are loaded. This is a shortcut to all room types,
all meeting & conference rooms, all restaurants and all leisure facilities.

The Enhanced Edition also has one additional “Full Screen” view.

The Enhanced Edition is for up to 50 tours with a maximum of 16 hours of editing time instead of the Basic
Edition with a limit of max 20 tours.




The screen shot above is the standardized design for the 360Show, Enhanced Edition (Hilton Madrid Airport) with the
“category index menu” for better overview when many tours are loaded. The “Full Screen” button opens up a new browser
window with the QuickTime 360-image in full screen mode. The flags are an extra option suitable when extra long texts are
required and 2 or more languages are needed.

360Show – Extra Language Option
€ 500 Euros

The standard text box area for each tour is limited to max 8 rows and around 450-500 characters, including
space characters.

2 languages are OK as long as the text fits into text box. Should you need more text space to cater for 2
languages you can order this extra option. We add a new function to click on a “language flag” and each
language will use the full text area. Several languages can be used and the charge is € 300 Euros per extra
language.

360Show – Link Option (only available for Enhanced Edition)
€ 800 Euros

It is possible to create a link from within a tour to another tour. This service includes linking of all suitable
tours from the property enabling a walk from tour to tour, within the tours. It is sometimes more efficient to
use links via the texts referring to other tours.

The price is fixed and independent of the number of tours ordered, but limited to the number of links that
360WorldGuide design team find suitable (8 hours design work is included). If other links are preferred rather
than these supplied by 360WorldGuide; there will be an extra fee of € 100 Euros per extra hour.
Tours can also be integrated on a property floor map, if provided by the hotel, at a small fee.




______________________________________________________________________________
360Show CD Production, Product Specification, January 2009
Copyright: 360WorldGuide, Stora Gatan 2, SE193 35 Sigtuna, Sweden. Contact: bill.blakeus@360worldguide.com                  3/5
360Download, Webhosting
€ 400 Euros (annual fee for webhosting)

360Download is a web hosting service making it possible to let your clients and partners access and download
the 360Show from our website. This is a much faster and more cost efficient distribution service compared with
copying the CD and send via courier.

360Download is free of charge to first 3 months as we use this service to send the production to you for
preview. You look at the tours and create the suitable text for each 360-Image. After we get the text we will
update the link with the new version including the text.

360Show requires a fast broadband Internet access when downloading as it is a heavy application intended for
offline use. It can also be run online if the Internet connection is fast enough.

This service also makes it possible to send simple text links via email to clients who can access each tour online
in high resolution. This is an excellent method of inviting a client to actually view a specific tour via email.

If/when a full version of the service is ordered as an annual subscription you can also order a low resolution
version of 360Show at 50% reduction, suitable for any of your clients with only low speed Internet access.




The screen shot above is the 360Download screen with the instructions for downloading or running the 360Show.




The screen shot above is an example of a 360Download “direct link” to a specific 360-Image ((Hilton Madrid Airport)). This is
very efficient for email marketing as the text link is much easier than sending a heavy attachment to a client. This example
is from an Enhanced Edition but will work in Basic Edition as well. To create the link you simply “right click” on any
thumbnail and hit “copy shortcut”. Paste into the email and the link is ready to send. The flags are extra language option.
______________________________________________________________________________
360Show CD Production, Product Specification, January 2009
Copyright: 360WorldGuide, Stora Gatan 2, SE193 35 Sigtuna, Sweden. Contact: bill.blakeus@360worldguide.com                      4/5
Links:
Please be aware that the links provided might be time limited as the 360Download service fee is for one year at the time. The service
will be stopped if not renewed. Please contact bill.blakeus@360worldguide.com for an “up to date” list.

The 360Show productions are intended for offline use but can also be used online. The 360-images are however in high resolution and
a fast Internet connection is recommended. The 360-images will appear blurry while loaded – please be patient as the 360-images are
loaded. Loaded on a CD or computer hard drive they will load very fast.

Hilton Prague & Hilton Prague Old Town – Enhanced Edition, with City Map Navigation
www.360Worldguide.com/360MicroWeb/client/Hilton_Prague_360Show/360Download

Hilton Madrid 360Show – Enhanced Edition, with the Extra Language Option
www.360worldguide.com/360MicroWeb/client/Hilton_Madrid_Airport_360Show/360Download

Hilton Athens 360Show - Enhanced Edition, with the Link Option to various tours
www.360Worldguide.com/360MicroWeb/client/Hilton_Athen

Hilton Barcelona – Enhanced Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Barcelona

Hilton Diagonal Mar Barcelona – Enhanced Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Diagonal_Mar_Barcelona

Hilton Evian 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Evian/start

Hilton Guam 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Guam/start

Hilton Seychelles – Enhanced Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Seychelles_360Show/start

Hilton Mauritius – Enhanced Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Mauritius_360Show/start

Hilton Cairns – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Cairns/start

Hilton Namhae – Enhanced Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Namhae/start

Hilton Phuket Arcadia 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Phuket_Arcadia

Hilton Helsinki Vantaa Airport 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Helsinki_Vantaa_Airport/start

Hilton Singapore 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Singapore_360Show

Hilton Tokyo Bay 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Tokyo_Bay/start

Hilton Weimar 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Weimar/start

Hilton Coylumbridge – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Hilton_Coylumbridge

Grand Hilton Seoul – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Grand_Hilton_Seoul/start

Millennium Seoul Hilton 360Show – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Millennium_Seoul_Hilton/start

Qasr Al Sharq 360Show – Enhanced Edition, 7 star hotel, a member of The Waldorf=Astoria Collection®
www.360Worldguide.com/360MicroWeb/client/Qasr_Al_Sharq/start

First Hotel Vesterbro – Basic Edition
www.360Worldguide.com/360MicroWeb/client/First_Hotel_Vesterbro/Show

Scandic Jyvaskyla – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Scandic_Jyvaskyla/start

Scandic Luosto – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Scandic_Luosto/start

Scandic Rovaniemi – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Scandic_Rovaniemi/start

Scandic Solsiden Trondheim – Basic Edition
www.360Worldguide.com/360MicroWeb/client/Scandic_Solsiden_Trondheim/start


______________________________________________________________________________
360Show CD Production, Product Specification, January 2009
Copyright: 360WorldGuide, Stora Gatan 2, SE193 35 Sigtuna, Sweden. Contact: bill.blakeus@360worldguide.com                              5/5

				
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