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					                                            John Mellor’s




GoAutoNews
Sept 8, 2010                Australia’s No.1 Automotive Industry Journal                         No. 548               70,000 Readers Weekly




                                                                                                                                                  DI TA MA E Luc Br en
                                                                                                                                                  DIGITAL IMAGE: Luc Britten
       A fresh WRX series and new diesel




                                                                                                                                                                  u
       models are set to turbocharge
       Subaru’s annual sales past 40,000




                                                                                                                                                  D    A M
      Subaru soar point
           By JAMES STANFORD                       is already available with a diesel in Europe.     sales to its tally for 2011, which should
SUBARU Australia is eyeing record sales in            After three months of sales, Subaru has        mean cracking the 40,000 mark.
2010 and 2011, with the 40,000 barrier in its      moved an average of 233 diesel-powered               Subaru expects its newly revised WRX
sights for next year.                              Foresters every month, helping to contribute      and STI will contribute to the tally. It aims
   The company’s sales have bounced back           to a record haul of 1400 Forester sales last      to lift monthly WRX sales from 140 to about
after the global financial crisis and it is         month. It has also been shifting an average       180, while it is tipping STI sales to double the
riding a small wave created by its newly           of 150 diesel Outbacks every month, giving        current 20 per month total for several months
added diesel models.                               it 28 per cent of the sales mix.                  before dropping back to 30 a month.
   Speaking at this week’s launch of its              Subaru diesels are available only with            The sales volume of the high-performance
new high-performance WRX and WRX                   manual transmission, a drawback that is           turbocharged Imprezas might not be huge,
STI models – sales of which the Japanese           likely to be costing sales in Australia.          but Mr Senior insisted that both cars create
marque also expects to increase by about              Subaru Australia said it was discussing this   more interest in Subaru models and serve to
30 per cent – Subaru Australia managing            issue with the factory, adding that the strong    strengthen the brand.
director Nick Senior said introducing the          sales of diesel models in Australia would only       Subaru Australia is continuing to assess the
diesel boxer engine in Forester and Outback        help the case for auto/diesel combinations.       potential impact on the brand of the new FT86
had been a successful move.                           Even without automatic diesels, Subaru is      coupe, which is a joint development between
   “We have every confidence in saying that         confident of hitting 39,000 sales by the end       Subaru and Toyota. The striking sportscar is
Subaru’s entry into the Australian diesel          of 2010. “This would represent a new sales        expected to run a turbocharged boxer engine
market has been very, very successful,” he         record for Subaru,” said Mr Senior.               and rear-wheel drive, putting the model at
said. “It provides us with a building block           The company is already doing far better        odds with Subaru Australia’s all-wheel-drive
for the future.”                                   than this time last year, with year-to-date       policy and its slogan ‘All 4 the Driver’.
   He hinted that another diesel could soon be     sales up 18 per cent on the back of strong
on the way. “The success of the Forester and       Liberty, Outback and Forester uptake, with                  FULL STORY: CLICK HERE
Outback diesel has certainly prompted us to        the latter hitting the number one spot in the                Sick ’em Rex – page 17
think about expanding our diesel range, and        compact SUV segment.
                                                                                                               HSV BEEFS UP ITS
we are already talking to the factory,” he said.      Mr Senior was not getting carried
                                                                                                              GRANGE FLAGSHIP
   GoAuto understands the next diesel cab off      away with sales expectations, saying the
                                                                                                                      - page 3
the rank will be the mid-sized Liberty, which      company was looking to add another 1000




     SUBSCRIBE FREE: www.GoAutoMedia.com                                           ADVERTISE: Steve Butcher    Ph: 0419 562 110     ads@mellor.net
                     John Mellor’s

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GoAutoNews                                                                                                                        Sept 8, 2010 Page 2




 Peugeot finds form                                                                                             Citroen aims for big
                                                                                                              sales boost next year
                                                                                                                   By MARTON PETTENDY
                                                                                                          CITROEN admits the absence of key
                                                                                                          models will make reaching its sales target
                                                                                                          of just 2000 vehicles this year in Australia
                                                                                                          “a push”, but plans to leverage a raft of
                                                                                                          new models and a new corporate identity to
                                                                                                          boost sales by 50 per cent to 3000 in 2011.
                                                                                                             The all-new three-door DS3 premium
                                                                                                          hatch, which officially goes on sale on
                                                                                                          September 18 but will be limited to just
                                                                                                 SR1
                                                                                                  R1      35 sales a month, will be the first in a
                                                                                                          wave of vital new models for the boutique
                                                                                                          French brand, which will also launch the
  Peugeot banks on 508, RCZ and others to lift sales                                                      redesigned C3 five-door upon which it is
                                                                                                          based in Australia by late November.
            By RON HAMMERTON                         hinted that a coupe variant might be in the             Unlimited supplies of the new C3 will
PEUGEOT Automobiles Australia (PAA)                  pipeline, pointing to the SR1 concept car            not be available here until February, and
is banking on sharper value and new models           shown by Automobiles Peugeot in Europe               Citroen Australia is planning to sell just
such as its the RCZ sports coupe and                 early this year as a potential two-door 508.         50 a month next year, with increased
forthcoming 508 mid-sizer to help lift annual           Speaking at last week’s Peugeot RCZ sports        competition in the light-car segment
sales back to 7000 vehicles by next year.            coupe launch in Queensland, Mr Thomas said           expected to make the new C3 even more
   The all-new 508 – replacing both the              the SR1 was being tested by Peugeot, adding:         of a niche vehicle than the model that was
slow-selling 407 and defunct 607 luxury car          “You might find that is your 508 coupe.”              discontinued here months ago.
in a single BMW 5 Series competitor – will              Mr Thomas confirmed that the 508 range                Citroen’s redesigned C4 will go on sale
be launched on to the Australian market at           would also include e-HDi idle-stop fuel-             here in mid-2011, followed later next year by
the 2011 Australian International Motor              saving technology on a diesel engine of              the all-new DS4, which makes its production
Show in Melbourne in July next year.                 either 2.0 or 2.2-litre capacity.                    debut at the Paris motor show on September
   It will go on sale in the third quarter of           The 508 will be formally unveiled at this         30 as a slightly higher-riding premium wagon
2011 in four-door Saloon guise, followed             month’s Paris motor show, where it is likely         version of the small C4 hatch, the current
later in the year by the 508 Touring wagon.          to be armed with PSA Peugeot-Citroen’s               version of which remains available here only
   PAA general manager Ken Thomas also               Hybrid4 diesel-electric powertrain that is           in mainstream variant guises.
                                                     also eventually expected to be offered for              A replacement for Citroen’s volume-
                      John Mellor’s                  sale in the 508 range.                               selling C5 line-up will emerge in 2012,
                                                        Mr Thomas said PAA was planning to                the same year the third additional model to
   GoAutoNews
 PUBLISHER: John Mellor
                                                     reverse its 4.1 per cent sales decline so far
                                                     this year by lifting sales in the second half
                                                     of 2010 by 10 per cent, to 6000 units, from
                                                                                                          wear the historic French brand’s lauded DS
                                                                                                          nameplate – the DS5 – will be revealed.
 EDITOR: Terry Martin                                last year’s 5744 vehicles.
 MANAGING EDITOR: Marton Pettendy
                                                                                                                   FULL STORY: CLICK HERE
                                                        He said the importer – owned by major                     Talk of the town – page 13
 JOURNALISTS: Byron Mathioudakis, James Stanford
                Philip Lord, David Hassall           international independent vehicle distributor
 PRODUCTION: Luc Britten, Haitham Razagui            Sime Darby – was then planning to edge
 SUB-EDITOR: Ron Hammerton                           sales up to 7000 units in 2011.
 Produced by GoAutoMedia: Ph: (03) 9598 6477
                                                        Last year’s sales, hurt by a decline in 407 and
                              newsroom@mellor.net
                                                     207 volumes, was the lowest Peugeot tally in
       ADVERTISE: Steve Butcher                      Australia since it posted 3452 sales in 2001.
       Ph: 0419 562 110 ads@mellor.net
                                                                FULL STORY: CLICK HERE
 SUBSCRIBE FREE: www.GoAutoMedia.com                            Double cream – page 15                                                            DS3



     Congratulations to Crichton and his team at Neil Buckby Motors
     Launceston for winning the Mercedes-Benz Provincial/Rural
     Dealer of the Year for 2009. Auto-IT is proud to provide the Dealer
     Management System that powers your business.
                                                    Pictured - Ben Newman, General Sales
                                                    Manager (left) and Crichton Lewis, DP.
                                                                                                                           sales@auto-it.com.au
                                                                                                                           www.auto-it.com.au
                                                                                                                           +61 3 9349 3062
                  John Mellor’s

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GoAutoNews                                                                                                                 Sept 8, 2010 Page 3




WM3 Grange muscles in
Top-shelf 325kW V8
and hi-tech treats to
bolster HSV luxury car

          By RON HAMMERTON
HOLDEN Special Vehicles’ luxury Grange
will get the high-output 325kW version
of HSV’s 6.2-litre LS3 V8 engine in the
‘WM3’ upgrade of its Caprice-based long-
wheelbase flagship.
   The engine can be ordered in either petrol
or – for the first time in an Australian-built
production car – dual-fuel liquid propane
injection (LPI) variants that HSV says
produce identical performance.                  E3 range, which is yet to be unveiled, the          But the biggest changes are evident in the
   The latest Grange, which is based on         updated Grange is expected to retain a sub-      cabin and under the bonnet, with HSV looking
Holden’s recently launched Series II Caprice,   $90,000 price, with perhaps a slight increase    to lift the Grange’s appeal as Australia’s
has also been loaded with a bunch of toys for   over the current $87,990 sticker.                premium performance luxury car.
drivers who want everything in the toyshop,        HSV’s Grange announcement this week              HSV managing director Phil Harding said
including a touch-screen ‘enhanced driver       marks the start of a staggered launch for        the changes suited the character of the car.
interface’ (EDI) that can deliver race-like     its new models in the wake of Holden’s              “The Grange buyer traditionally wants
data such as G forces and track lap times.      VE Series II debut last week ahead of its        the most luxurious and technologically
   Co-developed with MOTEC – the same           October on-sale date.                            advanced Australian-made car there is,”
company that supplies V8 Supercar race             The Grange will be the only car in the        he said. “Grange has always fitted that
ECUs and data loggers – the unit also helps     HSV range to get a power boost, shifting         description well, but the new styling,
the driver to control some of the new extras    up from the 317kW version of the Corvette-       increased power and extra technology makes
on the car, such as the bi-modal exhaust,       sourced LS3 V8 that it shared with the           WM3 a compelling proposition for a luxury
rearview camera, sat-nav and European-          ClubSport, Senator and Maloo to the 325kW        car buyer who is passionate about driving.”
style Bosch blind-spot warning system, a        variant that was previously exclusive to the        The optional dual-fuel LPI system
first for an Australian-built car.               performance-leading GTS.                         – developed in league with Orbital
   To go on sale towards the end of September      The GTS is expected to retain the 325kW       Engineering, which is also working on an
along with HSV’s new short-wheelbase            unit in the E3 upgrade, even though rival Ford   LPI system for Ford Australia – was heralded
                                                Performance Vehicles has upped the ante with     for the HSV range back in December 2008.
                                                its new 335kW locally developed ‘Miami’             Unlike traditional LPG (liquid petroleum
                                                supercharged 5.0-litre V8 based on Ford’s        gas) systems beloved of Australian taxi
                                                American-made Coyote. (See next page.)           operators, LPI involves injecting the fuel in
                                                   The revised Grange gets a redesigned nose     liquid form into the inlet port rather than as
                                                and tail, gaining the daytime running lights     a gas vapour.
                                                that were introduced on the short-wheelbase
                                                models at the ‘E2’ update.                                 FULL STORY: CLICK HERE


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GoAutoNews                                                                                                                 Sept 8, 2010 Page 4




FPV turns up Miami heat
Fast-car firm’s howlin’
wolf Coyote V8 blows
in, with 335kW for GT

          By RON HAMMERTON
FORD Performance Vehicles last week
unveiled its $40 million homegrown
supercharged         335kW/570Nm
version of Ford’s new 5.0-litre
                                                                                                                                     Miami V8
Coyote V8 to power its latest
Falcon-based GT from October,                                                 overhead-cam         Pacific clearly is anticipating a need to ramp
hinting that the heavily modified                                              V8 is also set to    up the engine’s performance at some point,
engine it calls ‘Miami’ has still more                                       leapfrog HSV’s        with managing director Bryan Mears saying
power up its sleeve.                                                        naturally aspirated,   at last week’s launch of the new engine
  But do not expect a return of the fabled       pushrod 6.2-litre LS3 V8 in the performance       that the development project factored in
Ford GT-HO nameplate any time soon,              stakes, eclipsing the power and torque of the     “futuring” for the V8, adding: “I think we
with FPV executives all but ruling out such      325kW Chevrolet-sourced engine in the             would be silly to limit ourselves.”
a latter-day super sedan, saying the potent      GTS by 10kW and 20Nm respectively.                   In the US, an aftermarket supercharging
new FPV GT – the most powerful current              HSV is set to counter with its updated         kit for the Ford Mustang’s Coyote V8 is said
Australian-built mass-produced car – will        E3 range based on Holden’s Series                 to produce a claimed 465kW, using the same
be the modern equivalent anyway.                 II Commodore later this month, but                Australian-made Harrop blower.
  The locally developed blown engine,            modifications are unlikely to include a power         This time, FPV is building the Miami V8
which is assembled in Victoria with up to 40     boost to regain the bragging rights – yet.        in two states of tune for its sedan and ute
per cent local parts, is not only 20kW more         As GoAuto has reported, General Motors         range – a 315kW/545Nm version to power
powerful than the larger and heavier 315kW       is spending up big on a new Gen V small-          its entry-level GS, and the range-topping
5.4-litre Boss V8 it replaces, but cleaner and   block V8 in the US, and that engine, when         335kW/570Nm GT-spec, that will continue to
marginally more fuel efficient, at 13.6 litres    it arrives in the next couple of years, almost    be marketed under GT, GTP and GTE guises.
per 100km in manual GT form (down from           certainly will raise the stakes again.
14.2L/100km).                                       For its part, FPV majority shareholder                  FULL STORY: CLICK HERE
  The new all-alloy 32-valve double-             Prodrive Automotive Technology Asia                    V8 export hopes high – next page




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                   John Mellor’s

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GoAutoNews                                                                                                                       Sept 8, 2010 Page 5




V8 export hopes high
FPV’s supercharged V8
could boomerang back to
Detroit as OE powerplant

          By RON HAMMERTON
FORD Performance Vehicles (FPV) is
hoping to export its new homegrown
supercharged version of Ford’s Coyote
5.0-litre V8 to North America in a coals-to-
Newcastle exercise that could result in the
highly modified, hand-built engine powering
a factory Ford muscle car.
   The Melbourne-based company last week
confirmed it was in preliminary talks with         complying not only with official regulations         Boss 302 (328kW).
Ford about the potential for supplying the        but Ford’s own strict global compliance                “I would be hopeful that our brothers in
engine – codenamed ‘Miami’ – to Detroit as        and calibration requirements, meaning the           North America could look at it and decide it
an original equipment powerplant.                 engine has been approved for Ford original          would be appropriate for some of the vehicles
   Such a deal would help to offset FPV’s         equipment use, ahead of aftermarket                 they have up there,” he said. “We would only
$40 million outlay on the Falcon-based            conversions such as Ford Racing’s                   be interested in OE (original equipment).
FPV GT’s three-year development, which            supercharged Coyote variant in the US.                 “We have a very close and enduring
included sending a prototype to the US for          The managing director of FPV majority             relationship with Ford Australia and Ford
crash testing.                                    shareholder       Prodrive      Automotive          in general, and I would expect that in due
   The company also sent an evaluation car        Technology Asia Pacific, Bryan Mears,                course we will be having discussions
fitted with the latest GT’s blown 335kW            said last week at the launch of the new V8          promoting FPV’s position.
V8 to Dearborn last year – a move that is         that FPV had worked hand-in-hand with                  “If they are attractive to our partner, they
likely to do no harm to FPV’s chances of          Ford engineers in North America on the              will do something, but they don’t tell me
convincing Ford engineering chiefs of the         development of the supercharged V8, which           everything they are doing, so we will just
engine’s merits.                                  produces more peak power and torque than            have to wait and see.”
   FPV says the engine has been put through       the hottest version of the normally aspirated
Ford’s rigorous engineering regime,               Coyote engine offered in the latest Mustang                    FULL STORY: CLICK HERE



            District Aftersales Manager QLD
   – Working in a dynamic team environment
   – 2 Year fixed-term engagement
   – Attractive salary package, fully-maintained vehicle
   One of the world’s most recognised brands Honda is a leading manufacturer and distributor of quality motor vehicles with an enviable
   market position in Australia built up over 40 years. The Company takes pride in its reputation for producing the highest quality built vehicles,
   service delivery performance, new technology innovation, environmental sensitivity and integrity.
   Working as part of a Honda team, you will be responsible for achieving the Company business objectives, ensuring sustainable sales growth
   and the maximisation of customer retention. As District Aftersales Manager you will provide support to the Honda dealer network for both
   the Parts and Service departments. Working in partnership with an assigned group of Honda dealers your primary responsibilities will include:
   • Review, monitor and motivate dealers to achieve high levels of customer satisfaction and retention and extended warranty targets.
   • Ensure a high level of dealer ‘Fix Right First Time’ is achieved and maintained.
   • Monitor, analyse and support all aspects of Honda parts sales with a strong focus on achieving set targets.
   • Ensure all administrative tasks and targets assigned are met in an accurate and timely manner.
   • Administer meetings including summits, brie ng nights and new model releases.
   Critical to this role will be your ability to develop ongoing working relationships with the Dealership Principal and all dealer staff; hence
   excellent interpersonal skills are essential. You will also need to demonstrate strong in uencing and negotiation skills.
   The ideal candidate will have a mechanical trade certi cation with dealership experience in service, parts and frontline. Excellent Microsoft
   Of ce suite skills are required. An attractive remuneration package is offered inclusive of a fully-maintained vehicle.
   In order to apply please forward your resumé and covering letter quoting reference #230810A to: Human Resources, Honda Australia,
   Locked Bag 95, Tullamarine VIC 3043 or via e-mail to: careers@honda.com.au
   Applications close Sunday 19th September 2010.

   Honda Australia is an Equal Opportunity Employer                                                                  www.honda.com.au
                      John Mellor’s

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GoAutoNews                                                                                                                                                 Sept 8, 2010 Page 6




Carsales Rich List
                                                                                                     Dealers underpin Carsales revenues
                                                                                              55
Online car classifieds
                                                                                              50                                                        Source: Carsales
juggernaut is making
many people wealthy                                                                           45
                                                                                              40




                                                                       Share of revenue (%)
              By JOHN MELLOR                                                                                                                                     2009
                                                                                              35
AUSTRALIAN car dealers continue to
underpin the extraordinarily successful                                                       30
automotive millionaires’ factory at leading                                                                                                                      2010
                                                                                              25
website Carsales, according to the latest
accounts from the company, which also                                                         20
includes details of the main beneficiaries of
the listed cash cow.                                                                          15
   In the financial year to June 2010, Carsales                                                10
managed to generate an extra $12.4 million
from its dealer clients.                                                                       5
   This takes dealer contributions to the                                                      0
company to an all-time record $61.8 million                                                        Dealers            Private      Display            Dealer and
                                                                                                                                   Advertising        data services
– a 25 per cent increase in just 12 months.
The revenue is sourced predominantly from                           Carsales has also seen a 31 per cent                        million, up $27.2 million on the previous
car dealers, but also includes motorcycle,                       growth in online display advertising. This                     year – some 28 per cent.
marine and other dealers.                                        is mostly booked by car-makers and car                            On the expenses side, Carsales added
   Dealers also contributed to revenues                          importers, which are increasingly turning to                   $3.1 million to its adverting spending at
through services such as Autogate, Red                           the internet and away from newspapers to                       $37 million and now spends as much on
Book and Datamotive, which grew $2.4                             reach new car buyers.                                          advertising as many car companies operating
million in the 12 months to $15.2 million –                         Carsales said that display advertising                      in the Australian market.
an 18 per cent increase.                                         increased by nine per cent in the first half                       People costs continued to rise, with the
   Private sellers provided the company with                     of the year, but in the second half it grew by                 company increasing its operations and
the greatest percentage growth in revenue                        50 per cent. Total display for the year was                    administrative expenses by $2.1 million to
with an increase of $7.1 million to $23.6                        $22.3 million – an increase of $5.3 million.                   $11.7 million.
million in FY2010 – a 43 per cent increase.                         Total revenue for FY2010 was $123.1                                    Continued next page




   ARE YOU READY TO TAKE OFF?
   At Sime Darby Ssangyong (Australia) we have aggressive plans to grow the Ssangyong business and we are now seeking enthusiastic
   individuals to join our team. Sime Darby has a proven track record of developing brands in Australia and overseas. Ssangyong has been
   providing quality affordable vehicles to the Australian market for 14 years, with plans to launch new product later this year. Due to our
   expansion we currently have the positions of Marketing Manager and Product Manager, available at our Sydney head office.
   MARKETING MANAGER
   Reporting directly to the National Sales and Marketing Manager, you will be responsible for the day to day strategic planning, execution, analysis and reporting of
   Marketing campaigns from brief to completion. Key responsibilities include: Devise Marketing plan and strategic planning to achieve sales targets. Management of
   creative agency and media agency. Execution of plans utilizing above and below the line mediums including but not limited to: - Press, TV, Radio, Online, Direct Mail,
   Events. Implement and manage promotional goods – In dealership POS, brochures, fliers, other collateral. Manage implementation of promotions, sponsorships, PR
   and events ensuring synergies with the Ssangyong brand at all times. Manage Marketing budget. Key attributes of the Marketing Manager include: Strategic outlook,
   strong attention to detail, the ability to multi-task, analysis and reporting skills.

   PRODUCT MANAGER
   Reporting to the National Sales & Marketing Manager, the role is to take a lead in the management and development of the Ssangyong product strategy and planning for
   new and existing models. The role also oversees vehicle logistics and all aspects of ordering, shipping, preparation and delivery of new vehicles. The ideal candidate will be
   analytically minded, possess relevant business qualifications and have a thorough understanding of the market and the competition. They will also have proven experience
   in a similar position within the Australian wholesale automotive industry and possess exceptional verbal and written communication skills.
   For more information, or to apply for the above positions, please send your applications to our HR Consultant at careers@sdautos.com.au. Applications close:
   17th October 2010. If you believe you have what it takes to help us achieve our goals and you are looking for a challenge then we would like to talk to you.

   FRANCHISE OPPORTUNITIES                      Sime Darby Ssangyong (Australia) Pty Ltd ,the importer and distributor of the Ssangyong range of Dual Cab and SUV vehicles
                                                ( all common rail turbo diesel powered ) is seeking expressions of interest from professional retail automotive entrepreneurs
                                                looking to enhance their current business activities. Representation opportunities are available for metropolitan, provincial
                                                and rural Prime Market Areas.
                                                For more detailed information please call Chris Locantro, Dealer Development Manager 02 8337 6414.
                                                Photo of the Ssangyong C200 Concept Car. Australian launch in 2010.
                   John Mellor’s

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GoAutoNews                                                                                                                        Sept 8, 2010 Page 7




Carsales Rich List
        Continued from previous page             1990s whose idea it was to link dealers’       Bill Robinson, who was involved in the
   The company nevertheless continues to used car stock listings directly into an auto very early days at Carsales as a partner in
drive profit to the bottom line, with a 41 classifieds website, has shares to the value of Reynolds & Reynolds, has shares worth
per cent increase in after-tax profit to $43.2 around $38 million, while former Reynolds $12.8 million at current prices and one-time
million for the year – up $12.5 million.         director Grant Taylor, who stepped in and Carsales company secretary Garry Hoover
   Income tax was $18.8 million, up $8.6 turned Carsales around when the company (now running Red Book) has shares worth
million or 84 per cent. In percentage growth was terminally bleeding in 2001, has shares more than $9 million.
terms, the taxman did best.                      to the value of $22 million.                   Carsales COO Shane Pettiona still holds
   Carsales earnings of 18.6 cents a share in       Long-time Reynolds/Pentana board shares worth $6.5 million. Mr Pettiona was
FY2010 are not far away from the 20 cents member Rod Dux has Carsales holdings the founder of the website discountnewcars.
a share that original shareholders paid for worth $16 million at current values and com.au, which he sold to Carsales for $22
their Carsales investment in 1999.               another     long-time     Reynolds/Pentana million in cash and shares. At the time, the
   Meanwhile, the people most associated executive and board member, Peter Aitken, shares were valued at around $2 each.
with the birth and development of Carsales has $14.3 million worth of shares.                   The two dealer shareholders who were
have been collectively rewarded for their           Pentana Solutions CEO Steve Kloss is most actively involved in turning around and
involvement to the tune of more than $250 holding $14.1 million in Carsales shares.           driving the ultimate success of the company
million at the current share price of                                                               are board members Geoff Brady (the
around $5.18.                                  Carsales revenue breakdown                           biggest initial dealer investor, who
   Wal Pisciotta, who was the driving          Source        FY2009     FY2010       Increase       stumped up $1m) and Ric Collins, who
force in developing Carsales out of           Dealers       $A49.4m     $A61.8m   $A12.4m (25%)     have been rewarded with shareholdings
its incubator inside the then Reynolds         Private
                                                                                                    worth $18.6m and $10m respectively.
                                                            $A16.5m     $A23.6m    $A7.1m (43%)
& Reynolds structure (now Pentana                                                                      Andrew Curmi – whose father, the
                                              Display       $A17.0m     $A22.3m    $A5.3m (31%)
Solutions), now has almost $100                                                                     late Brian Curmi, was a member of the
million in share value, which would         Dealer and                                              Carsales board following a cash injection
                                                            $A13.0m     $A15.4m   $A2.4m (18%)
have generated around $2.8 million         data services
                                                                                                    by the Victorian Automobile Chamber of
in dividends in the past 12 months.       Total operating                                           Commerce – holds $7 million in shares.
                                                            $A95.9m $A123.1m $A27.2m (28%)
   CEO Greg Roebuck, a Reynolds               revenue                                                  Disclosure: John Mellor no longer
& Reynolds director in the mid- Source: Carsales                                                    holds shares in Carsales.



                                                                         Move ahead
                                                                            with Audi.


      The Audi Brand is on the move. Recognised as the          Reporting to the Technical Manager, some of your responsibilities will include:
      producer of the very best quality German luxury           • Preparation of training courses that comply to Australian training standards
      vehicles, the brand is attractive, sophisticated and      • Preparation of training aids and material for use in training
      technically advanced. Audi recognises that it can only
                                                                • Preparation of training notes, handouts and training evaluation
      continue to reach its ambitious business goals by
      attracting and developing the most talented people,       • Confirm validity of work procedures used in training
      off ering them exciting career development and             • Ensure availability & preparation of training venue prior to training commencing
      providing the means and motivation to realise their       • Compile new model tool lists for Audi Australia and dealer requirements
      full potential.                                           • Maintain Audi Australia loan tool program
      Audi Australia has experienced outstanding growth         • Prepare new model technical bulletins/Pre-delivery procedures
      year on year, and to continue this growth strategy,       • Assist with new dealer setup and training as required
      we have a very impressive line-up of new product
                                                                • Other duties as requested by management
      arriving in Australia over the coming months and
      years. To  support our business growth and continue       The successful applicant will be a confident, dynamic, progressive and
      to provide first class customer service in line with       results-driven trainer with a hands-on approach.
      our brand values, we are seeking to employ a Dealer       An automotive mechanic trade is essential as well as previous experience
      Technical Trainer.                                        as a trainer.



        Dealer Technical Trainer

      Please forward your application to Jo Ebejer, (Jo.Ebejer@audi.com.au)
      by no later than Wednesday, 22nd September, 2010.
                     John Mellor’s

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GoAutoNews                                                                                                                                Sept 8, 2010 Page 8




Hatching the Cruze
Holden lifts the lid on
its Australian-designed,
Paris-bound Cruze hatch
          By MARTON PETTENDY
HOLDEN has revealed a small Australian-
designed hatchback that will have a big
global future following its worldwide debut
at the Paris motor show on September 30.
   Designed and built by GM Holden’s
Victorian design studio, the five-door Cruze
hatch concept car will wear Chevrolet badges             four global model debuts from GM at Paris.           Vehicle, Holden has also been asked to
in Paris before the production version – also              As GoAuto revealed exclusively then, the           submit a design concept for Chevrolet’s
designed at Port Melbourne – is built in several         Australian-styled hatch will be revealed in          seventh-generation Corvette super-coupe.
countries, including Australia from late 2011.           Paris alongside the Orlando production car,             The newest Cruze models, which will
   Production of the four-door Cruze sedan               an upgraded version of the Captiva with              wear unique Holden design elements
for Australia will shift from South Korea to             four new engines and the Aveo, which will            including grilles, is expected to be fitted
Holden’s Elizabeth assembly plant in South               go on sale here later this year badged as the        with a more efficient turbocharged 1.4-litre
Australia in the first quarter of next year. Both         Holden Barina.                                       turbocharged engine that promises to offer
the upgraded 2011 Cruze sedan and hatch                    The next Barina, which will be bolstered           greater performance and efficiency than the
were expected to have been built alongside               by the sub-light-sized ‘Barina Spark’, was           car’s current 1.8-litre petrol four.
the Commodore from as early as this year.                previewed by the Aveo RS concept (also                  Holden chief designer Richard Ferlazzo said
   General Motors announced more than a                  designed in Australia) at this year’s Detroit        his department spent more than 12 months
week ago that Chevrolet’s compact Orlando                motor show.                                          working with GM designers from around the
people-mover – which was also designed by                  One of only three GM studios worldwide             world to develop the hatch, which features
Holden and is based on the same ‘Delta II’               that has the ability to design prototype and         short overhangs and a more curvaceous
platform as the Cruze – would be just one of             concept vehicles, Holden’s design centre has         roofline and rear-end than the sedan.
                                                         created a host of concept vehicles in recent            “Our brief was to create an alternative
                                                         years, including the Volt-based MPV5 and             body style to the traditional sedan that
                                                         the futuristic EN-V pod-car concept that             retained the same dynamic proportions that
                                                         appeared in China this year.                         has made Cruze such a success around the
                                                           While Holden is just a month away from             world,” said Mr Ferlazzo.
                                                         receiving the first North American orders
                                                         for its great new export hope, the long-                        FULL STORY: CLICK HERE
                                                         wheelbase Chevrolet Caprice Police Patrol                       More reports – next page


                                                                                     Technical Consultant – Based in Sydney
     Join the Team                                                                   • As a highly motivated Systems Engineer / Administrator, you’ll have
                                                                                       an excellent knowledge of Redhat Linux and Microsoft Windows

     with a Bright Future                                                              Server environments and have two to three years’ experience
                                                                                       supporting network and server environments.
                                                                                     • Designing, installing and administering Windows 2003/2008 server
                                                                                       environments along with Active Directory and Exchange, installing
     Auto-IT specialises in the development and marketing of Dealer                    and administering firewall appliances, IPSec VPNs and content
     Management Software (DMS) systems that operate retail dealerships.                filtering devices; this role includes managing the network and servers
                                                                                       in our Sydney office and learning and supporting our application
     We service the automotive, trucking, agriculture and construction                 software and database software.
     equipment industries in Australia and overseas, providing quality systems
     that help our clients run their dealerships more effectively, efficiently and    Support Consultant – Based in Melbourne
     profitably. We have a number of new roles available, including:
                                                                                     • Automotive dealership experienced Support Consultant with an IT
                                                                                       background and experience in either Service, Parts or Administration;
                                                                                       you’ll use your excellent trouble shooting skills to handle incoming
     OEM/Factory Manager – Based in Melb / Sydney                                      support calls/emails for our application software. (Knowledge of
     • A senior role, managing the relationship between Auto-IT and all the            UNITS™ is preferred.)
       factories in Australia (e.g. Ford, Holden, Mitsubishi, etc.), you will work   • You are customer focused and have excellent written and oral skills.
       with factories on interfaces to our Dealer Management Systems and
                                                                                     • Ongoing training and career
       provide them with an understanding of Auto-IT’s business.
                                                                                       development for the right applicant.
     • You will have Automotive Industry experience and some IT knowledge.
       DMS experience and/or experience working with Factories or OEM’s
       is certainly preferred.                                                         Email enquiries to: careers@auto-it.com.au Ph: 03 9349 3062
                   John Mellor’s

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GoAutoNews                                                                                                                      Sept 8, 2010 Page 9



   ‘Set for profits’                                                                                      Exports to Brazil limited
                                                                                                         to Commodore four-door
                                                                                                              By BYRON MATHIOUDAKIS
                                                                                                       CHEVROLET Brazil sales and marketing
                                                                                                       boss Gustavo Colossi has poured cold water
                                                                                                       on speculation that Holden may export
                                                                                                       more than one variety of VE Commodore
                                                                                                       to Brazil in the foreseeable future.
                                                                                                          This is despite the confirmation that at
                                                                               Om
                                                                               Ome Fittipald
                                                                               Omega tipald
                                                                               Omega Fittipaldi
                                                                                          p l          least 200 of the 600 initial dealer orders for
                                                                                                       the VE Series II-based ‘Omega Fittipaldi’
                                                                                                       (named after Brazil’s national motor racing
 New export deals to drive Holden back into the black                                                  hero of the ’70s and ethanol industry
                                                                                                       ambassador) will be sold by the end of
        By BYRON MATHIOUDAKIS                     SIDI V6 petrol engines for the Omega ‘C’             December, with the remainder expected
GM HOLDEN is gearing up to make a profit           Fittipaldi sedan.                                    to disappear within three months of the
next year, aided by – rather than because of –       Holden says that it hopes that figure will rise    model’s public debut in November.
a surge in exports after the resumption of VE     to about 1800 every year, to top the levels it was      Mr Colossi also revealed that Chevrolet
Commodore sales in Brazil from November.          achieving during the 2000s with the VT-VZ            is aiming to eclipse the 150 sales per
   Chairman and managing director Mike            Chevrolet Omega ‘B’ from 1998 to 2007.               month that the previous-generation,
Devereux revealed last week that the              The company temporarily halted VE Series I           VT-VZ based Opel Omega ‘B’ managed
company was no longer reliant on overseas         Commodore exports to Brazil during 2008 in           during its 2000s heyday.
sales to make a profit in Australia.               the midst of the global financial crisis.                Speaking at last week’s announcement
   He expects Holden will be in the black in         Speaking to the media at the VE Series II         of Holden’s resumption of exports to Brazil
2011. In 2009, it recorded a $210.6 million       Commodore reveal in Melbourne last week,             following a two-year global financial
loss, mainly as a result of export earnings,      Mr Devereux said Holden was now prepared             crisis-driven hiatus, Mr Colossi said that
particularly in the US.                           to export “that is set for profits”.                  the short-wheelbase Calais-style Omega
   With the 70,000 annual Police Patrol Vehicle      “Holden is set up to be a profitable export        3.6 SIDI V6 specification is an ideal fit for
(PPV) market in the US open to Holden from        company in Australia,” he said. “Exports will        Brazilian buyers.
October, and a return to more volume in the       help. But exports depend on the economic
Middle East with the Caprice, the company         conditions of other places, and so if you set                 FULL STORY: CLICK HERE
says it is ready to start taking more orders.     up your business to depend on it, it is not the
   This is on top of the initial order from       smart thing to do.”
Chevrolet Brazil for Holden to supply
600 E85-compatible Commodore 3.6-litre                       FULL STORY: CLICK HERE                                               Omega Fittipaldi



       Area Sales Manager – Central Region
       Work with the world’s fourth largest automobile company and be part of our ongoing growth in Australia.
       Hyundai Motor Company Australia has an opportunity for an experienced person to be appointed to the position of Area
       Sales Manager – Central Region. Located in our Payneham of ce, the position reports to the Regional Sales Manager.
       Your role will be to ensure wholesale, retail and accessory sales objectives are met through extensive dealer liaison activities.
       You will develop and maintain a highly motivated dealer network capable of achieving all Hyundai sales objectives.
       Responsibilities of this position will include:
        Ensuring that wholesale, retail and accessory sales objectives are achieved and exceeded on a monthly basis.
        Provide sales training, development and motivation of all sales members of the dealer body.
        Developing and implementing appropriate marketing plans to increase sales in line with Hyundai objectives.
        Liaising with HMCA regional parts and service to ensure dealers are treated in a consistent and appropriate manner.
        Ensuring dealer reporting and internal reporting is accurate and timely.
        Developing and implementing business plans to ensure pro tability across dealer operations.
        Ensuring dealer development is in line with terms and conditions of the dealer agreement and other HMCA standards.
       To be successful in this position you will have:
         Sound knowledge of retail and wholesale operations in the automotive industry.
         Understanding of parts, service and warehouse operations of an importer/distributor.
         Strong sales, marketing and communication capabilities.
         Intermediate computer skills (basic of ce software).
       If you meet the above criteria please forward your resume and letter of application stating your interest to:
       human_resources@hyundai.com.au. Applications close Friday 17th September 2010.
       Hyundai Motor Company Australia is an equal opportunity employer.
                                 John Mellor’s

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GoAutoNews                                                                                                                                               Sept 8, 2010 Page 10




Vote of confidence                                                                                                                                                VFACTS
                                                                                                                                                                  WRAP


Federal election fails to
dampen enthusiasm for
new-car sales in August

                            By IAN PORTER
NEW-CAR buyers shrugged off the
distractions of a federal election in August,
pushing the market up 12.1 per cent as they
continued to snap up SUVs at a rapid rate.
   The result was a good one given that
history suggests an election always results
                                                                                                                                                                Hyundai ix35
in people putting major purchases on hold.
Not this time.                                                       YTD total to 695,666 cars and trucks, a gain            which continued to expand its share of the
   And, while government purchases were                              of 15.2 per cent.                                       market, growing faster than the passenger
up, the much larger private buyer sector was                            Heavy demand for SUVs underpinned the                segment, especially the small car segment,
the real driving force, coming in more than                          strong August result as tradies – benefitting            which fell faster than both the medium and
20 per cent ahead of August 2009.                                    from the economic stimulus package –                    large car segments. SUV sales were up 32.5
   Hyundai was the principal mover among                             continued to drive strong growth in light               per cent for the month, with the compact
the car-makers thanks to its prolific new model                       commercial vehicles, according to the                   segment racing ahead 39.3 per cent thanks
release program this year, jumping up into                           VFACTS registration figures compiled                     to the introduction of several new models in
fourth place past Mazda. It beat the Japanese                        by the Federal Chamber of Automotive                    recent months.
marque by 27 units with a total of 6560 units,                       Industries (FCAI).                                         The principal new addition was the
only a month after Mazda fell just one unit                             “This is a strong August result with sales           Hyundai ix35, which took fourth place in the
short of tipping Ford out of third place.                            of SUVs showing a particularly healthy                  compact market with 738 sales (well down
   The win puts Hyundai less than 1300                               increase,” said FCAI chief executive Andrew             on the 1024 the Tucson it replaced achieved
units behind Mazda for the year to date and                          McKellar. “There is no evidence in the August           in the same month last year) behind the
sets up a fascinating race for fourth place to                       data to suggest customers were distracted from          Subaru Forester, Toyota RAV4 and Mazda
the December finish line.                                             their normal buying habits due to the election          CX-7, which missed out on third place by
   Total registrations for the month rose to                         and the current political uncertainty.”                 just nine units.
82,122 units, up 12.1 per cent, lifting the                             A lot of the action was in the SUV market,                         Continued next page
 A Daimler Brand




                   Marketing
                   Coordinator.
                   3 Point Motors, a leading Mercedes-Benz dealer in Melbourne                   You will need to demonstrate a high level of organisational ability, have
                   with locations in Fairfield and Kew, is under new                             acute attention to detail and excellent communication skills. You will have
                   management and due to continued success, is seeking a                         a thorough understanding of the Automotive Industry with a minimum of
                   dynamic and driven Marketing Coordinator.                                     3 years marketing experience and a proven track record of success. Most
                                                                                                 importantly, we are seeking a passionate individual who is not afraid to
                                                                                                 take responsibility and deliver outstanding outcomes.
                   Reporting to the General Sales Manager you will be instrumental in
                   developing marketing activities to achieve sales and market share targets.    The successful candidate will be offered an attractive remuneration
                                                                                                 package inclusive of bonus. Confidential applications can be emailed to
                   You will be responsible for all above and below the line communications
                                                                                                 the Dealer Principal, Sam Curtis via jobs@3point.com.au
                   including developing briefs and marketing plans for the product portfolio.
                   Provide regular analysis of current market conditions and competitor
                   Activities. Liaise with partners and agencies to ensure briefs and
                   deadlines are met. Review and integrate with national campaigns and
                   ensure all campaign elements and channels are effectively utilised.




                     3 POINT MOTORS
                                             Fairfield: 484 Heidelberg Road, Tel: 9489 7777. Kew: 128 Denmark Street, Tel: 9853 6669 www.mb3point.com.au LMCT433
                     John Mellor’s

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GoAutoNews                                                                                                                     Sept 8, 2010 Page 11




Vote of confidence                                                                                                                      VFACTS
                                                                                                                                        WRAP

       Continued from previous page
   The Forester’s performance was a standout,
the model strengthening its position as
Subaru’s best seller with a 47 per cent jump
in August sales, thanks in part to the recent
addition of a diesel variant to the range.
   The Forester was also the best selling
vehicle of any kind in Tasmania – 82 for
the month – and lifted Subaru’s Tasmanian
market share to 11.2 per cent, almost three
times its national share of 4.0 per cent.                                                                                                    BMW X5
   Another compact SUV not on the market              Outlander volume was down, the cumulative         ensconced in second place with 283 sales.
a year ago was the Mitsubishi ASX, a                  total showed a net gain in numbers, but not         However, it appears this has been
slightly shorter sister to the Outlander. The         sufficient to maintain Mitsubishi’s share of       achieved partly at the expanse of the aged
ASX achieved 254 sales and, while the                 the compact SUV market.                           X3, which was down 78 per cent for the
                                                         Another recent newcomer was the keenly         month to 20 units.
    Top 10 Brands in August                           priced Great Wall X240, which racked up             The rapid growth in SUVs and light
     Pos    Brand                Sales      % Share   307 registrations in August, almost half of       commercials has seen the passenger car
      1     Toyota              16,633        20.3
                                                      Great Wall’s sales for the month.                 market underperform with a slight gain of
                                                         In the medium SUV sector, a 30 per cent        3.5 per cent for the month. Passenger cars
      2     Holden              11,146        13.6
                                                      gain kept Holden’s Captiva in the lead ahead      now represent 56.6 per cent of the market
      3     Ford                     8212     10.0    of Toyota’s Prado (up 18 per cent) and Ford’s     (down from 61.3 per cent a year ago), but the
      4     Hyundai                  6560      8.0    Territory (up 22 per cent).                       mix within passenger cars is also changing.
      5     Mazda                    6473      7.9       Demand for SUVs was such that even               There is a constant trend towards the light-
                                                      the large and luxury categories comfortably       car end of the market, which represented 14.2
      6     Nissan                   4733      5.8
                                                      outperformed the market, rising 15.5 and 33.4     per cent of the market in August following a
      7     Mitsubishi               4502      5.5    per cent for the month. In the large category,    noticeable drop in small car sales.
      8     Subaru                   3230      3.9    the LandCruiser wagon was up 37 per cent.
                                                         In the luxury segment, BMW’s recently                    FULL STORY: CLICK HERE
      9     Volkswagen               3022      3.7
                                                      upgraded X5 remained in top spot with 345                   Market Insight – page 21
      10    Honda                    2740      3.3
                                                      units, a 14 per cent gain, but its new sibling,     KIWI RECOVERY CONTINUES: CLICK HERE
   Source: VFACTS, September 2010
                                                      the X1 released in May is already safely



  Franchise Customer Service Consultant
 Work with beautiful                                               APPRENTICESHIPS

 models every day.




Apprenticeships - January 2011
Alexandria, Blacktown & Parramatta
If you’re not afraid to get your hands dirty, jack up an engine or put your head
under the hood, then get your toolbox ready to start a career with Trivett,
Australia’s Largest Prestige Automotive Group.
Commencing January 2011 covering
• Automotive Mechanical (Light Vehicle)
• Automotive Mechanical (Motorcycle)
• Automotive Parts Interpretation

FOR MORE INFORMATION & TO APPLY:
www.trivett.com.au/apprenticeships
Applications close Sunday 19th September 2010
                    John Mellor’s

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GoAutoNews                                                                                                                              Sept 8, 2010 Page 13




                                                                             Talk of the
                                                                                   town
                                                                                                         Citroen takes aim at BMW’s
                                                                                                           Mini as the upmarket DS3
                                                                                                                 arrives Down Under



                                                                                                                                                      port
                                                                                                                                                    DSport

          By MARTON PETTENDY                          C6 HDi V6 sedan and two commercials in directly with Mini’s cheapest Cooper hatch
CITROEN has a lot riding on its first                  the Berlingo and Dispatch.                    and Alfa Romeo’s range-opening MiTo,
direct rival for BMW’s fashionable Mini,                 Fortunately for Citroen, the small but which are priced from $31,100 and $29,990
the DS3 premium small car, which is now               stylish three-door hatchback represents respectively in manual gearbox guise.
on sale in Australia priced from $32,990              the first in a wave of new models from           For $32,990, the base DS3 DStyle offers
plus on-road costs.                                   the double-chevron brand, including the the same 88kW peak power output as the
   Designed to take the fringe-dwelling French        redesigned five-door C3 light hatch in turbocharged 1.4-litre MiTo and the Mini,
brand more upmarket, the first member of a             December, the redesigned C4 five-door which runs the same 88kW/160Nm 1.6-
classier new model range to revive Citroen’s          small hatch next year and its high-riding litre petrol four-cylinder engine, but comes
hallowed DS nameplate arrives just in time to         premium twin, the DS4, which                              exclusively with a four-speed
arrest a worrying 8.3 per cent sale slides for        will emerge in final production          PRICING:          automatic transmission as
Citroen in Australia this year.                       trim at this month’s Paris motor DStyle (a) $32,990 standard.
   The new DS3 range arrives within                   show.                              DSport      $35,990      The flagship DSport model,
weeks of Citroen’s Australian importer                   Further afield in 2012, a new                           priced at $35,990, tops the
discontinuing both the existing C3 line-up            C5 mid-sizer will spawn a more exclusive DS3 range for the time being, powered by a
and the top-shelf C4 variant, and slashing            DS5 derivative, which will potentially be 115kW/240Nm version of the turbocharged
$6000 from the price of its C4 Picasso                followed by DS-badged production versions 1.6-litre engine from the Mini Cooper S
people-mover to spur sales.                           of the Metropolis limousine and Survolt (which sells from $39,990), matched only
   Citroen’s local model rationalisation leaves       plug-in sportscar concepts.                   with a six-speed manual gearbox.
the Peugeot sister brand with just one Picasso           For now, however, just two versions of the   Citroen is yet to confirm the local release
variant, priced at $39,990 driveaway, the run-        DS3 are on offer in Australia, with supply of diesel versions of the DS3 – the first
out C4 hatch range, the volume-selling C5             limited to 35 cars per month.                 model to wear a DS badge in 35 years.
sedan and wagon range, the flagship $118,500              The entry-level DStyle will line up                    Continued next page




       Dealership | Opportunities
       BECOME PART OF THE TEAM
       Proton Cars Australia welcomes expressions of interest for dealer representation across       Franchise benefits include:
       Australia as part of our exciting expansion. Over the past 25 years Proton has built a
       reputation based on stylish designs with industry leading ride and handling afforded          • Large Prime Marketing Areas
       by its wholly owned subsidiary Lotus. Our extensive model range has been aggressively         • Co-operative Marketing Support
       priced for the current economic environment with industry leading margins. Opportunities      • Expanding Future Product Range
       exist in North Queensland, Brisbane, Sydney, Perth, Coffs Harbour and the ACT.                • Minimal Start Up Costs




       For further information email dealer@proton.com.au or contact Billy Falconer on (02) 8707 2707.
                                 John Mellor’s

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GoAutoNews                                                                                                                                       Sept 8, 2010 Page 14




Talk of the town
                       Continued from previous page
   It has ruled out a local release for the
limited-edition 149kW DS3 Racing hot
hatch, which in Europe takes aim at the
near-$50,000 Mini JCW and will be most
closely related to the replacement for the
French brand’s dominant World Rally
Championship contender in 2011.
   However, at the other end of the scale,
Citroen has received Australian certification
for a cheaper 70kW 1.4-litre DS3 variant,
mated solely with a five-speed manual
transmission, should the need arise.
   For now, the most affordable DStyle trim                                                                                                                     D p t
                                                                                                                                                                DSport
level is focused on style and comfort, while the
turbocharged DSport is aimed at more sporting                    The naturally aspirated DS3 DStyle rides             roof colour of their vehicle.
drivers – despite the fact it comes standard with             on 16x6.0-inch ‘Ashera diamond-tipped’                     Indicative of its target audience is the
a new ‘Gear Efficiency Indicator’ designed to                  alloy wheels with 195/55 tyres, while the               DS3’s inclusion of an auxiliary audio socket,
encourage fuel-efficient driving.                              turbocharged DS3 DSport variant comes                   although USB and Bluetooth connectivity
   Standard equipment for both five-star Euro                  with 17x7.0-inch ‘Bellone’ alloys with                  and a new eight-speaker sound system remain
NCAP-rated DS3 models will include twin                       205/45 R17 tyres.                                       optional, as are rear parking sensors.
front, front-side and side curtain airbags,                      The top-line DSport additionally gets                   Based on the next-generation C3, the five-
electronic stability control, ABS brakes                      a chromed grille, tailgate, door mirrors,               seater DS3 rides on a 2464mm wheelbase
with EBD and EBA, front/rear foglights,                       foglights and side rubbing strips, a rear spoiler,      and measures 3948mm long, 1715mm wide
air-conditioning, cruise control with speed-                  interior mood lighting, automatic digital air-          and 1483mm high, making it larger than
limiter, power windows and mirrors, and                       conditioning, a front armrest, dual exhaust             both the Mini hatch and (Clubman) wagon,
remote central locking.                                       outlets and drilled aluminium pedals.                   and giving it more interior space than both
                                                                 In line with the premium positioning of              Minis and the MiTo.
                                                              the DS line, which takes its name from the                 The application of leather and chrome
                                                              iconic French model sold between 1955                   interior touches are designed to make the
                                                              and 1975, the DS3 will come with a range                DS3 cabin as elegant as the Mini’s, while
                                                              of customisation options – albeit fewer than            an already class-leading cargo volume of
                                                              what is available in Europe.                            285 to 980 litres is made more flexible by a
                                                                 As with the Mini, customers can specify              60/40-split folding rear seatback.
                                                              exterior and interior colour combinations,
                                                              materials, finishes, trims and equipment,                          FULL STORY: CLICK HERE
                                                              with the DS3 key fob matching the body or                     DRIVE IMPRESSIONS: CLICK HERE
  A Daimler Brand




                                                             Engineered unlike any other?
                                                             Multiple Positions

                                                             It’s time to reach for the stars. Due to continued growth and expansion we’re looking for a number
                                                             of new additions to our growing team at Silver Star Motors. We expect that you will have impeccable
                                                             credentials and a can-do attitude. Your attention to detail and customer service focus will be just two
                                                             of your many assets.
                                                             - Corporate Sales Manager
                                                             - New & Used Sales Executives x 2
                                                             - Receptionist/Concierge
                                                             - Qualified Technicians x 2

                                                             To find out more, visit www.mbsilverstar.com.au/careers or forward your application to Emma
                                                             Forrest, mbemployment@silverstarmotors.com.au




                    Silver Star Motors 835 Doncaster Road, Doncaster www.mbsilverstar.com.au LMCT 533
                  John Mellor’s

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GoAutoNews                                                                                                                  Sept 8, 2010 Page 15




                                  Double cream



 Peugeot’s smooth ‘double bubble’ RCZ arrives, priced at $55K across the range
          By RON HAMMERTON                        sold 60 cars sight unseen to early adopters.     co-developed with BMW and a 2.0-litre
PEUGEOT’S curvaceous RCZ sports                      Some buyers are going to have to wait,        HDi turbo-diesel.
coupe will sit in a niche of its own with a       however, as Peugeot’s Australian operation          The petrol engines are not only split by
one-price-fits-all position across its three-      will be rationed to about 30 units a month       performance – the top-of-the-range unit has
powertrain range when it hits Australian          from the strictly limited supply of 22,000       147kW while the lesser engine has 115kW –
showrooms at $54,990 on October 1.                units a year from contract builder Magna         but also transmission, with the performance
  That price undercuts the 2+2 Peugeot’s          Steyr’s factory in Austria.                      leader mated only with a six-speed manual
nearest natural rival, the entry-level               It is the first time Peugeot has used this     gearbox and the lower-output unit available
($63,900) 1.8-litre turbo-petrol version of       independent supplier, chosen because the         with just a six-speed automatic.
Audi’s conceptually similar TT coupe, by          RCZ, although based on the French car-              The 120kW turbo-diesel also only comes
more than $8000.                                  maker’s ‘Platform 2’ that spawned the            with one transmission choice: a six-speed
  Buyers might be tempted to shop it against      308 and 3008, is so modified with unique          manual.
BMW’s 125i Coupe ($55,400), but in reality,       features such as its ‘double bubble’ roof           The 147kW direct-injection petrol engine
those who fall in love with the slinky style      with arched aluminium beams and uniquely         gains its extra punch mainly through more
of the RCZ are not likely to have much to         moulded glass that it needed special care to     sophisticated overhead gear – variable valve
match it against at that mid-$50K range.          turn it from the acclaimed concept car first      timing on both inlet and exhaust valves,
  Peugeot Automobiles Australia (PAA)             shown at the 2007 Frankfurt motor show           and BMW’s Valvetronic variable valve lift
said it decided to peg all three of its RCZ       into production reality.                         that adjusts the lift of inlet valves to control
variants at the same price for simplicity –          The Australian RCZ range is available         airflow into the cylinder, essentially doing
“we thought ‘why not?’” – and the policy          with a choice of three engines – two 1.6-litre   away with the throttle body valve.
seems to be working as it has already pre-        four-cylinder turbocharged petrol engines                     Continued next page



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     To apply please forward your cover letter and resume to: samantha.park@denso.com.au
                   John Mellor’s

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GoAutoNews                                                                                                                    Sept 8, 2010 Page 16




Double cream
        Continued from previous page
   The engine, lesser versions of which do
duty across a number of models in the PSA
and BMW ranges, achieves its maximum
power at 5500rpm and peak torque of
275Nm at 1700rpm.
   Zero to 100km/h acceleration is a modest
7.5 seconds, but the benefit of the smaller
capacity/direct-injection turbo combination
is seen at the petrol pump with combined
fuel consumption of 6.9 litres per 100km
and carbon dioxide emissions rated at 159
grams per kilometre.
   PAA says it would have liked to have
offered an automatic transmission with
this unit, but none was forthcoming from          front uprights grace the MacPherson strut electro-hydraulic pump, while the RCZ with
France.                                           front suspension, while the rear suspension is the more powerful 147kW engine gets front
   Instead, it had to settle for the 115kW/six-   a version of the 308’s torsion beam set-up.     axle and hub assemblies from the bigger 407.
speed auto combo for those demanding self-           The RCZ – the RC of which is said to           The signature double-bubble silhouette –
shifting. This engine is missing some of the      stand for ‘rally car’ – sits 20mm lower than with twin humps running across the roof and
niceties around the cylinder head, but torque     the 308, while the body is                                    down the rear glass – improves
remains a respectable 240Nm.                      30mm wider.                               PRICING:            interior spaciousness, as does
   While Peugeot claims this transmission            This low, road-hugging 1.6 115kW (a) $54,990 the noticeably wider body.
is more efficient than the previous auto           appearance is enhanced by 1.6 147kW               $54,990        Peugeot describes the two
iteration, fuel economy suffers compared          flared mudguards housing fat 2.0 HDi               $54,990 rear seats as “occasional”,
with the manual, with this unit returning         wheels on a track that is wider                               with limited legroom.
7.3L/100km and 168g/km of CO2.                    by 54mm at the front and 72mm at the rear.        That rear seat most likely will be better
   The Aisin-supplied transmission offers         Standard wheels are 18-inch, but 19-inch used as additional luggage space, with the
two modes – standard and sport.                   hoops are available for $600 extra.             rear seatback folding forward to increase
   The torque king of the range is the               Electronic wizardry includes hill assist for boot capacity from a modest 384 litres to a
turbo-diesel, pumping out 340Nm from              tricky starts on slopes, electronic stability usable 760 litres.
2000-3000rpm, which contributes to its            control, electronic brake-force distribution,     No spare wheel is offered, even though
5.3L/100km fuel economy and low 139g/             ABS brakes, and more. The ESC can be the boot has a 308-style wheel well. Instead,
km CO2 consumption reading.                       switched off by thrill seekers, but at least a can of tyre goo is supplied for flats.
   Many of the chassis underpinnings are          there are meaty disc brakes – 302mm on the
carried over from the 308 but beefed up to        front – should it all go awry.                            FULL STORY: CLICK HERE
suit the sporting intent of the RCZ. Bigger          Steering is rack-and-pinion controlled by an       DRIVE IMPRESSIONS: CLICK HERE




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GoAutoNews                                                                                                                  Sept 8, 2010 Page 17




Sick ’em Rex!
Impreza WRX is now the
ant’s pants as Subaru
sends it closer to the STI

           By JAMES STANFORD
SUBARU Australia has overhauled its
turbocharged Impreza range in a bid to boost
sales by about 30 per cent.
   It has taken a punt by bringing WRX and
the WRX STI closer while making them
both more easily differentiated from the
non-turbo Imprezas.
   The wide body of the previous STI hatch
is now being shared with the cheaper WRX,
while a new wide-body sedan has been                                                                                                       WRX
introduced as both a WRX and an STI.               in 2008, and tips that it will account for 6000rpm and torque is 343Nm at 4000rpm.
   Subaru Australia managing director Nick         about 70 per cent of STI sales.                It is available only with a dated five-speed
Senior denied the company risked diluting             In another boost for STI sales, Subaru manual transmission that affects fuel
the STI brand with the styling similarities.       Australia is finally introducing – for the first consumption at highway speeds.
   “What we are trying to do is harness the        time – an optional automatic transmission,        Subaru Australia says it is important to
power of two iconic brands, one WRX and            which has been available in Japan.             maintain a point of difference between the
one WRX STI,” he said. “They have the                 Subaru Australia believes 70 per cent of WRX and the STI which is available with a
same identity (but) different DNA to create        STI customers will choose the automatic, six-speed manual.
a performance channel.”                            which is a regular five-speed torque-converter     The STI’s engine has variable valve
   Mr Senior added that the STI brand was          transmission     instead    of                                  timing on the intake and
sufficiently strong for enthusiasts to spot the     the more advanced dual-
                                                                                            PRICING:               exhaust valve, a different
STI badge and realise that it was different to                                     WRX                 $39,990
                                                   clutch automatic available                                      compression ratio and more
                                                                                   WRX STI             $59,990
a regular WRX.                                     in the STI’s arch-rival, the                                    boost. Power output stands
                                                                                   WRX STI Spec R $65,990
   Even so, Subaru has given the STI sedan a       Mitsubishi Lancer Evo.                                          at 221kW at 6200rpm for
boy-racer design cue after trying to distance         The improvements for both the WRX and both the manual and automatic versions.
itself from this group with the previous model,    STI will not cost extra, with Subaru keeping      The engine generates 407Nm of torque
fitting the STI sedan with what it describes as     the price for the entry-level WRX pegged at 4000rpm, while the automatic generates
a ‘massive’ boot-mounted spoiler. The WRX          at $39,990 – the same price as at its initial 57Nm less torque, but can do so through
sedan gets a more sedate boot-lid spoiler.         launch in Australia in 1994.                   a wider range from 3000rpm through to
   Subaru says it expects strong demand for           In the case of the STI, Subaru has 6000rpm.
the sedan version of the STI, which has been       hacked $2000 off the price, which now             There are some other changes for the
missing since the new model was introduced         stands at $59,990.                             automatic STI, which has a mechanical
                                                      Engines are unchanged except in the case centre differential with a torque split of 45
                                                   of the STI which has a revised torque map.     per cent front and 55 per cent rear. It also has
                                                      Both the WRX and STI are powered by an open-front differential and a viscous rear
                                                   a 2.5-litre turbocharged four-cylinder boxer limited slip differential (LSD).
                                                   engine with a top-mounted intercooler, but
                                                   the WRX has variable valve timing only on                  FULL STORY: CLICK HERE
                                                   intake camshafts.                                        For drive impressions, go to
 STI                                                                                                 www.GoAuto.com.au from this afternoon
                                                      The WRX’s peak power is 195kW at




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GoAutoNews                                                                                                                                               Sept 8, 2010 Page 18




My Fair Caddy
Improved fuel efficiency,
safety and interior design
transform VW’s little van

By BYRON MATHIOUDAKIS in GERMANY
VOLKSWAGEN has sent its small-car-
based Caddy commercial van and Life
people-mover spin-off to finishing school,
ushering in significant refinement, comfort,
safety and driveability improvements.
   On sale in Australia from mid-
December after its global debut at the IAA
commercial vehicle expo in Germany later
this month, prices will not be revealed
until closer to launch.
   But expect little or no upward movement                                     But it is the delivery of fresh direct-          latter, since it is available in both regular and
as Volkswagen is determined to grow the                                     injection Euro 5 emissions-rated four-              long-wheelbase form.
market in which the model dominates in                                      cylinder drivetrains, with forced-induction            Nevertheless, more than 80 per cent of
Australia.                                                                  petrol and diesel engines and DSG dual-             Caddy buyers have gone for the diesel in
   The MY11 makeover reflects a thorough                                     clutch transmission choices, that set new           Australia, and that is not expected to change
facelift and not a complete model cycle                                     from old, helping to make up the 2000 or so         for the MY11 version.
change, meaning that the fundamentals of                                    changes to the MY11 range.                             So Volkswagen is rolling out two closely
this vehicle are that of the third-generation                                  The old 1.6-litre petrol engine is history,      related common-rail engines in 75TDI 1.6-
model released during 2004 in Europe (and                                   replaced by a variation of the 1.2-litre TSI unit   litre (75kW at 4400rpm/250Nm from 1500
two years later in Australia).                                              found in the recently released Polo light car.      to 2500rpm) and 103TDI 2.0-litre (103kW
   Visually, all three GP-series Caddy models                                  In Europe it is available in two states of       at 4300rpm/320Nm from 1500 to 2500rpm)
(including the Maxi long-wheelbase variant                                  tune – 63TSI producing 63kW of power at             sizes. Not much separates their economy and
– 3002mm versus 2682mm – released during                                    4800rpm and 160Nm of torque from 1500               emissions outputs (from 5.6 and 6.1L/100km
2008) adopt a Golf/Polo-inspired nose                                       to 3500rpm, or 77TSI delivering 77kW                and 147 and 161g/km respectively) either.
treatment complete with daytime running                                     at 5000rpm and 175Nm from 1550 to                      The smaller diesel introduces the seven-
lights, as well as a comprehensive interior                                 4100rpm. Both are five-speed manual only             speed 7DSG gearbox but the other sticks
overhaul, redesigned wheel trims, and                                       for the Caddy.                                      with its predecessor’s six-speed 6DSG unit.
different colours. The sheetmetal forward of                                   Interestingly, the more powerful engine          Both engines and transmissions are closely
the windscreen is new.                                                      is more economical and carbon dioxide               aligned to similar units found in the existing
                                                                                     emissions friendly, averaging as           Golf Mk6.
                                                                                     little as 6.6 litres per 100km and            Other engines available abroad include an
                                                                                     154 grams per kilometre of CO2             80kW 2.0-litre CNG Compressed Natural
                                                                                     pollution on the Euro combined             Gas EcoFuel, and the eco-focused Caddy
                                                                                     cycle respectively, compared with          BlueMotion’s 75kW 1.6-litre TDI diesel
                                                                                     6.7L/100km and 156g/km.                    returning as little as 4.9L/100km and 129g/
                                                                                        According       to     Volkswagen       km. But neither is slated for Australian release
                                                                                     Australia’s commercial vehicle             in the foreseeable future, Mr Clark said.
                                                                                     manager, Phil Clark, exactly which
                                                                                     TSI will make it Down Under is yet                       FULL STORY AND
                                                                                     to be determined. Our guess is the               DRIVE IMPRESSIONS: CLICK HERE
 A Daimler Brand




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                   John Mellor’s

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GoAutoNews                                                                                                                 Sept 8, 2010 Page 19



Tango with Durango                                                                                     Paris mini-SUV mindset
                                                                                                       for Hyundai and Toyota
                                                                                                             By MARTON PETTENDY
                                                                                                    FURTHER proof of Hyundai’s unabated
                                                                                                    pursuit of Toyota’s global automotive
                                                                                                    market dominance has arrived in the shape
                                                                                                    of the all-new ix20 mini people-mover.
                                                                                                       Revealed in sketch form last week –
                                                                                                    just after Toyota issued first images of its
                                                                                                    all-new Verso-S micro-MPV – the ix20
                                                                                                    will make its world debut alongside the
                                                                                                    conceptually identical Verso-S at the Paris
                                                                                                    motor show on September 30.
                                                                                                       While the ix20 – the third new Hyundai
                                                                                                    to feature the Korean brand’s latest ‘fluidic’
                                                                                                    sculpture design language after the ix35
  Redesigned Dodge SUV could make it Down Under                                                     compact SUV and i45 medium sedan
          By MARTON PETTENDY                      the all-new Grand Cherokee-based 2011             – is Hyundai’s first light-sized people-
CHRYSLER’S historic Dodge brand has               Durango the next big thing for Dodge in           mover, the Verso-S marks a return to the
revealed a daring new Durango in Detroit          Australia, where the full-sized seven-seat        B-segment MPV category for Toyota.
and, just when it looked like Dodge’s product     crossover wagon could represent the biggest          Given the distaste for compact people-
pipeline had dried up Down Under, there is        sales opportunity since the brand was             movers demonstrated by Australians in the
a good chance the big new seven-seat SUV          launched here in 2006.                            past, neither model is likely to ever grace
could be sold here for the first time.                “It (the new Durango) is a model that we’d     local showrooms, with Hyundai Motor Co
   As GoAuto has reported, Dodge’s slow-          very much like to see as part of the line-up in   Australia confirming that at this stage the
selling Avenger sedan was discontinued            Australia,” Chrysler Australia’s senior manager   ix20 will not be sold here.
in Australia last month following the             of marketing and corporate communications            While Hyundai’s bevy of upcoming
rationalisation of both its entry-level           Dean Bonthorne told GoAuto.                       new models should eventually include
Caliber hatch and mid-size Nitro SUV                 “Whilst there are no current plans             everything from the pint-sized i10 micro-
model ranges in July.                             for the new Durango outside of North              hatch to a full-sized one-tonne utility,
   The move appeared to leave the born-again      America, we are actively pursuing the             additions to Toyota’s traditional line-up
ram brand with the prospect of offering just      possibility of right-hand drive production        so far appear to be limited to this year’s
three slender model lines in Australia for the    for our market.                                   Corolla-based Rukus and next year’s
foreseeable future, but now the brash new            “Naturally, if we have any update on this      Prado-based, Hummer-style FJ Cruiser.
Durango – the current generation of which         we’ll be keen to share it with the Australian
                                                                                                             FULL STORY: CLICK HERE
has been on and off the local radar for years     public, but at this stage our focus is the
– could represent the bold new future for the     sensational new Jeep Grand Cherokee due
bullish US brand here.                            in the first quarter of 2011.”
   While the redesigned 2011 Grand                   Dodge says the redesigned Durango –
Cherokee will be the next all-new Jeep            dubbed “the performance SUV with a soul”
model to be available here – early next year      – marks the start of the brand’s new model
– and the second-generation 300C large            onslaught for 2011.
sedan is likely to be the next fresh product to      It makes much of the modern, spacious                                                  ix20
emerge under Chrysler’s own brand banner          (but yet-to-be-revealed) three-row interior
here in 2012, the lack of right-hand drive        and fuel-efficient powertrain line-up that
versions will continue to prevent the Dodge       resides underneath its imposing new skin,
Charger sedan and Challenger coupe from           which is based on a “stiffened” unibody
coming Down Under.                                structure for the first time.
   Now, however, Chrysler Australia has
revealed it is working on a plan to make                    FULL STORY: CLICK HERE                                                      Verso-S
                          John Mellor’s

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GoAutoNews                                                                                                                                                                             Sept 8, 2010 Page 20




‘Sky rotary’ locked in
More rotary engines in
Mazda’s pipeline, with
RX-7 still a pipe dream

            By MARTON PETTENDY
MAZDA has set an ambitious 50 per cent
fuel consumption reduction target for its
next-generation ‘Sky Rotary’ engine, but do
not expect it to power a showroom version
of the sleek new Shinari four-door coupe
concept any time soon.
   Before presenting its new ‘Kodo’ design
                                                                                                                                                                                                    Shinari
language on the Shinari concept in Milan
last week, Mazda offered selected global                                 the same Sky name as Mazda’s upcoming                                                  otherwise the next generation rotary cannot
media – including GoAuto – an early taste-                               four-cylinder petrol and diesel engines – if                                           survive. But there is potentially a very
test of its groundbreaking new chassis and                               Mazda can extract similar fuel efficiency to                                            large improvement available, therefore it is
‘Sky’ powertrain technologies in Berlin,                                 the Sky G petrol four, which employs direct                                            important that we do this.”
where senior executives also reaffirmed their                             fuel injection and a 14:1 compression ratio                                               Mr Kanai said the rotary engine would
commitment to the Japanese car-maker’s                                   to return just 6.0L/100km in 2.0-litre form.                                           continue to provide a point of difference for
trademark rotary engine.                                                    “Today we cannot name it this, but a Sky                                            Mazda and indicated that many features of
   Mazda’s director of R&D and program                                   rotary engine is under development,” Mr                                                the new Sky G petrol engine could also be
management Seita Kanai declined to offer                                 Kanai told Australian journalists in Germany.                                          applied to the rotary architecture to improve
specific details of the company’s next-                                      “We are not aiming for a small                                                      its efficiency.
generation rotary engine (or what model                                  improvement. Fuel economy is our
it might power), but said it would wear                                  handicap, so we must drastically improve                                                         FULL STORY: CLICK HERE


                          Volvo S60 to debut new downsized GTDi turbo-petrol engine twins
               By RON HAMMERTON                                                                                                                                 Mirabelli last week declining to disclose if
VOLVO is the latest car-maker to offer a                                                                                                                        either of the new T3 and T4 four-cylinder
downsized turbocharged petrol engine in                                                                                                                         petrol engines would make it into local
the interests of fuel economy, announcing a                                                                                                                     showrooms.
pair of new 1.6-litre direct-injection turbo-                                                                                                                      A logical line-up could be the more
petrol four-cylinder engines armed with its                                                                                                                     powerful 132kW/240Nm T4 four-cylinder
DRIVe fuel-saving technologies.                                                                                                                                 engine, alongside a choice of premium five-
  The all-aluminium engines will debut                                     Volvo Car Australia is preparing to launch                                           cylinder petrol and diesel powerplants. All
in the new mid-sized S60 sedan and its                                   the S60 to the media in Australia in December,                                         could be expected to be matched to Volvo’s
wagon variant, the V60, in Europe this year,                             but it might not hit showrooms until January.                                          six-speed dual-clutch Powershift gearbox.
alongside existing five-cylinder petrol and                                 The local engine line-up is still under
diesel powertrains.                                                      wraps, with Volvo spokesperson Laurissa                                                         FULL STORY: CLICK HERE



   NEW CAR MANAGER – YARRA HONDA VICTORIA
   The challenges of strong growth and acquisitions in today’s           Rewards for the successful candidate will be substantial, com-
   high-powered motor vehicle marketing environment has                  mensurate with ability and experience, while reflecting the high
   created a senior position for a dynamic leader to fill the role of    level of responsibility placed on this position.
   New Car Manager at Yarra Honda, Melbourne’s flagship Honda            Yarra Honda’s mission is to establish its own, unique culture
   dealership.                                                           in motor vehicle retailing and appoints only the best people
   The “jewel in the crown” of both the Honda dealer network and         available, who are able to adapt to the Yarra Honda culture.
   one of Melbourne’s most progressive multiple franchise dealer         Candidates are assured of strict confidentiality and inter-
   groups, the Jowett Motor Group, Yarra Honda represents the            ested persons should email Peter Berka, General Manager,
   benchmark world standard in hi-tech, “state of the art” motor         Yarra Honda: PBerka@yarrahonda.com.au.
   vehicle retailing facilities, offering an unparalleled automotive     Yarra Honda is an equal opportunity employer.
   experience to customers and staff alike.
   Reporting to the General Manager, the position calls for an
   outstanding, “hands on” operator, a team player who possesses
   the appropriate proven credentials, together with the vision, flair
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   and experience to lead a highly professional, multicultural sales
   team with the ability to motivate and help them to achieve their
   monthly performance objectives.
                  John Mellor’s

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GoAuto Market Insight                                                                                                          Sept 8, 2010 Page 21


                                      GoAuto Market Insight is brought                      Dealer
                                                                                            Solutions
                                        to you by Dealer Solutions                              Means Performance.




Market share holders
Sales are running hot,                                           Top 10 Brands Market Share (2000-2010 YTD)
                                                     25
but not all brands are
making the most of it
                                                     20
            By TERRY MARTIN
MARKET share is a critical performance
indicator for all brands, especially full-line
car-makers competing across all the high-
volume market segments.                              15
    While automotive executives often talk
about the importance of profitability over        %
share – arguing that there is no sense in
increasing share and losing money at the             10
same time – none of them will deny the
importance of growing market share.
   Whether times are good and sales are
strong, or in an economic downturn when               5
sales are falling, market share remains a
significant indicator of how well a major
brand is performing.                                                                                                                Source: VFACTS
                                                                                                                                                T
                                                                                                                                    Source: VFACT
   Having come through an economic                    0
downturn, the dramatic improvements in                    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Australian new-vehicle sales compared to
last year – which have returned the market                  Toyota            Holden            Ford                   Mitsubishi       Nissan
to million-unit status for the calendar year –              Hyundai           Mazda             Honda                  Subaru           VW
tend to leave overall share overlooked.
   But, taken over a year or two as part of
a longer trend over the past decade, the         former Toyota Australia executive chairman       continue their upward march.
figures should send alarm bells ringing in        John Conomos said the company’s aim was             Holden’s steady fall each year in
the boardrooms of several major brands,          a 25 per cent market share by 2010 – a figure     market share is a telling sign of how much
which must attempt to drag back, or              that looked within reach until 2008.             influence it has lost over the past decade. It
at least hang on to, customers who are              Naturally, Toyota is not standing still,      has dropped from 21.6 per cent in 2002 to
leaving them for the big share improvers         introducing new niche models such as the         12.8 per cent last year, and is currently at
or smaller niche marques.                        Rukus in an effort to expand its customer        13.0 for 2010.
   Toyota remains top dog, but its share has     base, but only time will tell just how loyal        Consumers downsizing to smaller
fallen from 23.6 per cent in 2008 to 20.3 per    Toyota customers remain and just how             cars from those for which the Australian
cent so far this year, and a fall below 20 per   many new buyers the brand can secure in          manufacturer is renowned is a big factor in
cent would be the first time that has occurred    the years ahead.                                 Holden’s steady decline, and an ominous
since 2002, when Toyota last trailed Holden         However, its task looks increasingly          sign for the local industry.
in the annual Australian sales race.             difficult while Hyundai, Mazda and
   After cracking 200,000 sales in 2004,         Volkswagen, to name three prime movers,                         FULL STORY: CLICK HERE



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                      website phone-smart?
      More than 10 million Australians use internet-enabled phones to browse
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                    Mobile Websites
          Maximise your mobile marketing. Contact Dealer Solutions today.                                                  1300 66 11 33
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GoAuto Green                                                 Green issues in the auto world                        Sept 8, 2010 Page 22


                                                            GoAuto Green is brought
                                                            to you by Custom Fleet


Green frame of mind
Consumer advocates
call for a host of new
green-car incentives

       By BYRON MATHIOUDAKIS
REDUCED or zero road tolls, priority
and/or free parking, carbon-output-based
registration fees and more widespread
public transit lane access for low-emission
vehicles (LEVs) are some of the proposals
put forward at last week’s announcement
of the world’s first Green Zone vehicle
                                                                                     Ford Fiesta Econetic (front) and Volvo C30 DRIVe
expo, which will be held in Melbourne
from October 2-8.                               “With household goods, labelling really         He applauded Green Zone organisers
   Invited as a guest speaker to the launch, allows them to drive their purchasing – the RACV, EPA Victoria and Future
Choice magazine spokesman Christopher time efficiently, but with cars it is actually Climate Australia are the partners in the
Zinn said governments on all levels should much harder – certainly you do get the fuel LEV Automotive Partnership behind
introduce support schemes and financial consumption (label) but it doesn’t seem that the expo – raising awareness, educating
incentives that encourage new-car                     people look at that first; they look consumers and canvassing issues relating
buyers to make the greenest choice                    at that last,” he said.                to eco vehicles.
available.                                               “But it is a complicated area – I      Said to be a world-first event of its
   “Would it be asking too much to                    would say that manufacturers work type, Green Zone will operate a fleet of
see more co-operation between the                     towards something that is simple 20 vehicles from nine manufacturers
car-makers and governments (on                        yet very powerful.                     over seven days starting at the Docklands
green issues)?” he asked. “When                          “You would have to argue that precinct in Melbourne from Saturday,
you can give a signal for savings                     the energy consumption for cars October 2, offering new car buyers free
on an everyday basis, that would Christopher Zinn should be a far bigger factor in information and a no-obligation test drive
really help reinforce the green message.     the purchase decision than the energy with car company representatives.
   “If you drive around Melbourne looking consumption of a fridge – so it should                A Green Zone spokesman said that up
for a park and you see a whole bank of empty be more than possible to do that for cars to 3500 test-drives would be undertaken
spaces reserved for green vehicles, it is a – something that clearly states all of its during the allocated timeframe.
great incentive (to buy greener next time).  emissions.”                                        With support from the Victorian
   “But it needs very powerful leadership       Mr Zinn also recommended that government, it has been an eight-month
right from the top for it to work – right at dealerships implement a uniform ‘green undertaking, with a view to expanding
the federal government level.”               space’ so buyers and window shoppers will interstate if the Melbourne Green Zone
   Mr Zinn suggested car manufacturers be able to automatically identify the lowest expo proves successful.
and importers introduce more detailed emission option within the showroom.                      “This is a model that will hopefully be
emissions-related information on the            “A green line in a certain part of the picked up by other cities around Australia,”
windscreen of all new vehicles in much the showroom where the green cars will be Mr Zinn said.
same way as energy ratings are mandatory (would help); parking incentives will drive
on whitegoods.                               this … reduced registration taxes too.”                   FULL STORY: CLICK HERE




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                  John Mellor’s

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GoAuto Personnel                                                                                                                                     Sept 8, 2010 Page 23


                                  UP CLOSE ON PERSONNEL
                                  Brought to you by Motor Staff – Australia’s Largest Supplier of Qualified Applicants


LIFEBELT, LOCAL SUPPLIERS AND YOUNG GUNS RECOGNISED IN SAE-A AWARDS
            By TERRY MARTIN                                    Working with AutoCRC,                                                LifeBelt CEO Lino Fusco (left) and
THE belief of two Adelaide doctors – Lui                    the CSIRO and Deakin                                                        SAE-A president Patrick Ross
Pisaniello and Marcel Stephan – that motor                  University, Futuris has
vehicle injuries could be reduced with a better             initially     focused        on
seatbelt design has led to South Australian                 vehicle seating, producing
start-up company LifeBelt winning the                       a composite seat ‘shell’
gold award at the 13th annual Society of                    that combines a knitted
Automotive Engineers – Australasia (SAE-A)                  reinforcing fibre (with a
Automotive Engineering Excellence Awards.                   specific knit construction in
   Also recognised were Futuris Automotive                  the load paths of the structure)
Interiors and Autoliv Australia, winning                    with thermoset resin.
silver and bronze respectively, while                          This is a cheaper, lighter
Melbourne University research fellow                        (but still high-strength)
Rahul Sharma took out the 2010 Young                        design       compared         to
Engineer Award.                                             traditional seating systems that are built
   First developed in 1999 and aided                        around multi-piece, welded steel seat
by a $70,000 AusIndustry COMET                              frames that are ‘trimmed’ with moulded
(Commercialising Emerging Technology)                       foam and fabric.
grant issued last year, LifeBelt is a universal                Autoliv Australia took bronze for its
integrated vehicle seatbelt similar in use                  Transparent Engineering Process (TEP),
and appearance to a conventional three-                     which is described as “an advanced approach
point belt, but which runs over the top of                  to product development and continuous
the legs and through the car seat, forming a                improvement, targeting excellence in                           LifeBelt
loop around the legs.                                       customer service, innovation, project                         industry covering the next 10 years.
   According to the SAE-A, the key to                       management and personnel management”.                            SAE-A president Patrick Ross said at
LifeBelt is the additional continuous                          According to the SAE-A, TEP is                             the awards ceremony that engineering
webbing, which passes under the thighs to                   unique in that the process is based on                        innovation was “the key enabler to
act as an anti-submarining device.                          lean manufacturing principles but applies                     sustaining a revitalisation in the Australian
   It is also self-adjusting and able to fit                 them in an innovative and effective                           automotive industry”.
all sizes of people, including children and                 manner to the research, product design                           “The nation’s environmental and
pregnant women.                                             and development cycle.                                        economic challenges can only be resolved
   The award was presented to LifeBelt                         Meantime, Melbourne University’s Dr                        by significantly improved products, services
chief executive Lino Fusco.                                 Rahul Sharma was recognised for his work                      and processes underpinned by superior
   Taking silver, Futuris Automotive                        on the mechanical engineering department’s                    engineering,” he said.
Interiors was recognised for its use of 3D                  ‘engine control program’, which is part of                       “The entries for the 2010 awards reflect
knitted composite structures for lightweight                a multi-million-dollar hydrogen-fuelled                       the strength and innovation of automotive
automotive interior products.                               internal combustion engine project.                           engineering in Australia. They are testament
                                                               The project is being run in collaboration                  to an industry that has proven itself resilient
                                                            with Ford Australia and the Victorian                         in weathering a critical period while
                                                            government, through an Energy Technology                      remaining focused on a brighter future.
                                                            Innovation Strategy grant.                                       “The SAE-A Automotive Engineering
                                                               Runner-up in the RACV-sponsored 2010                       Excellence Awards are important because
                                                            Young Engineer Award was Tom Woods,                           they provide benchmarking and recognition
                                                            a researcher for the recently released                        opportunities among local peers. They are
                  Rahul Sharma (left) and                   Automotive Australia 2020 project, which                      also significant because they showcase our
                    RACV’s Michael Case                     is a roadmap for the local automotive                         innovation on the competitive global stage.”



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  Largest
  Supplier of                                         Anne Taylor        George Hennessy        Sharon Hunter

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  then no-one does!
                  John Mellor’s

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GoAutoNews                                                                                                                          Sept 8, 2010 Page 24


 GoAuto’s latest car review                                                                                                www.GoAuto.com.au

Volkswagen Polo 77TSI Comfortline 5-dr hatch
VOLKSWAGEN’S Polo has long played second fiddle to the Golf. And with good reason too,
since previous versions of the German supermini have not come within a cooee of the class
leaders, never mind its glamorous big brother. But now the car-maker from Wolfsburg is
serious about ruling the automotive world, so the fifth-generation Polo has undergone a
Golf-style design, engineering and quality makeover to woo buyers away from the excellent
Ford Fiesta and Mazda2. Has Volkswagen succeeded? Mostly, as we found out after a week
behind the wheel of the mid-range 77TSI Comfortline.              FULL STORY: CLICK HERE

                                                                                         brought to you by
                                                                                                             ENTRY E-CLASS WAGON
                                                    Launch Pad                                               MERCEDES-BENZ has released an entry-
                                                                        Australia’s No.1 because it works!
                                                                                                             level version of its fifth-generation E-class
                                                  September:                                                 wagon, lowering the admission price of the
                                                  Citroen DS3                                                large German seven-seater in Australia by
                                                  Ford Focus RS                             Citroen DS3
                                                                                                             more than $32,000, to a still-pricey $105,500
                                                  Holden VE Series 2 Commodore                               plus on-road costs.
                                                  Holden WM Series 2 Statesman                                  On sale now, the E250 CDI Estate
FERRARI RECALLS 458                               Peugeot RCZ Coupe                                          BlueEfficiency diesel is also more fuel-
FERRARI has issued a global recall of every       Subaru MY11 Impreza WRX                                    efficient than the existing V6 petrol-engined
458 Italia super-coupe produced before July       Subaru MY11 Impreza STI                     Focus RS
                                                                                                             E350 Estate ($138,100), which went on
this year, including eight in Australia, after      New model diary: CLICK HERE                              sale here in January, with average fuel
reports that a handful of them had caught fire.
                                                                                                             consumption reducing from 9.9 litres per
   Ferrari importer and distributor European
                                                                                                             100km to just 6.3L/100km.
Automotive Imports (EAI) has confirmed
all eight owners of the $526,950 sportscar                                                                              FULL STORY: CLICK HERE
have been contacted and that with parts
arriving last weekend, work has begun to
fix the problem, which has been traced to an                                                                          STOP PRESS
adhesive securing the engine heat shield to                                                                  HOCEVAR TO RENAULT
the rear wheel-arch assembly.
                                                                                                             RENAULT Australia announced last night
   Ferrari representatives overseas have
                                                 SPECIAL M3 IS PURE BMW                                      as GoAutoNews was closing for publication
revealed that in certain circumstances the
                                                                                                             that its managing director Rudi Koenig
adhesive can overheat, produce smoke and,        BMW Australia has announced ‘Pure Edition’                  had left the company after 34 years with
in a worst-case scenario, ignite.                versions of its fire-breathing M3 sedan and                  Nissan-Renault, with former Mini manager
           FULL STORY: CLICK HERE                coupe, priced at up to $17,300 lower than the               Justin Hocevar replacing him from today,
                                                 models upon which they are based.                           September 8.
FIRE RISK AT KIA, TOO                               Production of both Pure M3s will be limited                 Mr Hocevar left BMW Group Australia
HOT on the heels of Ferrari’s global recall      to just 100 vehicles for Australia – including              (which includes Mini) in April “to pursue
of its 458 supercar due to instances of cars     50 coupes and 50 convertibles – before first                 other interests” and has since been working
catching fire comes news that Kia has also        local deliveries take place in early 2011.                  as a director of Performance Canoes &
recalled top-end Soul and Sorento models            The timing of BMW Australia’s M3 Pure                    Kayaks. He now faces the challenge of
due to a potential fire risk.                     Edition announcement is likely to spoil the                 improving the position of the struggling
   The voluntary recall involves 85,000          release of at least one of two Mercedes-                    French brand, sales of which are down 33
vehicles worldwide, including 1056 in            Benz models to be revealed at the Sydney                    per cent this year while the overall market
Australia – most of them (1029) Sorento          motor show on September 30, including a                     has climbed 15 per cent.
SLi and Platinum models featuring door           C63 AMG-based special likely to be similar                     A former finance executive at Nissan
trim illumination.                               in concept to the UK’s DR 520.                              Australia, Mr Koenig was in the top job at
           FULL STORY: CLICK HERE                           FULL STORY: CLICK HERE                           Renault Australia for seven years.



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