Innovation Apple, Inc. and Sony What Is Innovation? The implementation of a new or significantly improved idea, good, service, process or practice. Types of Innovation: Process Organization Marketing Product Process Innovation The implementation of a new or significantly improved production or delivery method. Examples: Henry Ford’s Assembly Line Organization Innovation The creation of new organizations, business practices, or ways of running organizations. Examples: Dell’s flexible and high-speed business model Marketing Innovation The development of new marketing methods with improvement in product design, packaging, product promotion, or pricing. Examples: Product Innovation The introduction of a new good or service that substantially improves another product. Examples: 2005 1973 2005 1976 Apple, Inc. A History History Steve Jobs – Atari Designer Steve Wozniak – Electronics Hacker Apple I designed in 1975 History Apple Computers Formed In 1976 Apple II Is Released In 1977 Company Goes Public In 1970 History Apple III and “Lisa” fail to capture the market. The Macintosh is released in 1984. "1984" Ad Campaign History Late 80’s – Windows 3.0 coupled with cheap IBM computers begin to consistently outsell Apple. Steve Jobs is asked to resigned in 1985. History Jobs’ returns as CEO and immediately begins to restructure product lines. iMac released in 1998, becomes a sales smash. iPod released in 2001, dominates market. Product Innovation Throughout The Years Apple I/II – Apple I Released In 1976, Apple II Released In 1977 – Cassette Interface For Loading And Saving Programs – Completely Redesigned TV interface – allowed for memory in display – Became First Color Home Computer – Launched Home Computer Revolution Product Innovation Throughout The Years Macintosh – Released 1984 – First Computer To Use Mouse – Macintosh Operating System Was Most Advanced Operating System Of Its Time – First Home Computer To Be Completely Ready Out Of The Box Product Innovation Throughout The Years The Newton – Released In 1993 – Precursor To Modern Personal Digital Assistant (PDA) – Recognized Both Print And Cursive – Could Connect To The Internet – Largely A Failure Product Innovation Throughout The Years The iMac – Released 1998 – All-inclusive Computer – Emphasis On Design, Aesthetics, And Ease Of Use – One Of The Most Popular Apple Products Product Innovation Throughout The Years The iPod – Released In 2001 – Central Scroll Wheel – Ease Of Use – High Aesthetic Appeal – High-Capacity Storage – Works With Non-Apple Products Product Innovation Throughout The Years iTunes – Launched In 2003 – First Online Music To Charge A Flat Rate ($.99 per song) – Signed Five Major Record Companies To Provide Music – Flexible Software – Compatible With Windows Major Innovators Steve Jobs Background Born in 1955 Helped form Apple Computers Left the Company in 1985, Returned in 1997 Major Innovators Steve Jobs Success through Innovation The mouse Macintosh iMac iPod iTunes Major Innovators Steve Jobs Too Much Control Mishandled the Lisa line Unix Sony, Inc. A History History Founded On May 7th, 1946 as Toyko Telecommunication Engineering Corp Founded By Masaru Ibuk And Akio Morita First Commercial Product Was A Rice Boiler History Created Its First Hardware Device in 1950 – A Tape Player/Recorder Released First Pocket Transistor Radio In 1955 Sony Dominates Transistor Radio Market In 1960s Name Changed To Sony In 1958 History Sony Introduces Trinitron, Its First Line Of Color Televisions Sony Goes International Sony Corporation Of America Founded In 1960 Sony Corporation Of America Founded In 1968 History Betamax released in 1975, failed largely due to VHS’ affordability Sony Walkman Becomes Popular Among Teens As The Popular Choice For Personal Recorders History Acquires CBS (Columbia) Records Group In 1988. Renamed Sony Music Entertainment. Acquries Columbia Pictures In 1989. Renamed Sony Pictures Entertainment. Sony Music Entertainment Merges With BMG Music Group In 2004. Product Innovation Throughout The Years G-TYPE recorder Released in 1950 The first tape player/recorder Led to the company’s first profitable product Product Innovation Throughout The Years Portable Transistor Radio Released in 1957 Was the first radio to fit in your pocket Launched a new era of microelectronics in the US Product Innovation Throughout The Years Trinitron Televesion Introduced in 1968 Use three cathodes tubes to increase picture quality substantially Apple, Dell, and others have duplicated Product Innovation Throughout The Years The CV-2000 Released in 1964 The first VTR (Video Tape Recorder) to be sold for home use. Helped launch the home video market Product Innovation Throughout The Years The Sony Walkman Released in 1979 Played modern cassette tapes Had two head phone jacks Had a built in microphone Major Innovators Akio Morita Background Born in Japan on January 26, 1921 Had an early fascination with western technology, such as the automobile and phonograph On May 7, 1946, Ibuka and Morita founded Tokyo Telecommunications Engineering Corporation Major Innovators Akio Morita Innovations Tape Player Walkman Video Tape Recorder Leading Changed name to Sony Insisted the name be everywhere Insisted that the company have local production Major Innovators Akio Morita Died in 1999 Died of pneumonia He was 78 He is survived by his daughter and two sons, and his wife Yoshiko THANK YOU FOR YOUR ATTENTION ANY QUESTIONS??